Digital Marketing Report
September 2014
This is a sample report showing how to create a monthly template in Megalytic. It provides
some general website statistics, comparing September with August. In addition, it shows the
September results from the top campaigns.
You can modify this cover page each month when you generate the report from its Megalytic
template.
Key Metrics - Comparison with Last Month
09/01/2014 - 09/30/2014 Compared To 08/01/2014 - 08/31/2014
Aug. 1st 2014 - Sep. 1st 2014 -
Metric Change % Change
Aug. 31st 2014 Sep. 30th 2014
Users 22,089 19,732 -2,357 -10.67%
Sessions 29,674 26,406 -3,268 -11.01%
Contact Us Forms 13 39 26 200.00%
Bounce Rate (%) 47.51% 47.17% -0.34% -0.72%
Pages / Session 4.07 4.04 -0.03 -0.74%
Avg Session Duration 00:03:10 00:03:11 00:00:01 0.93%
Users and Sessions were down in September. However, the key metric - Contact Us Forms -
was way up. The focus on less, higher quality traffic, is working.
This comment can be changed each month to describe the results contained in the above
table.
Daily Traffic - Last 6 Months
Daily from 04/01/2014 until 09/30/2014
Sessions 30 day rolling average
2.2K
2K
1.8K
1.6K
Sessions
1.4K
1.2K
1K
800
600
400
Apr 01 May 01 May 31 Jun 30 Jul 30 Aug 29 Sep 28
Daily
Website traffic has been relatively flat for the last 6 months - as illustrated by the red 30 day
rolling average line. There was a slight increase in the second half of August, but that seems to
have leveled back down in September. Traffic spikes on certain days result from campaigns
running on those days.
This comment can be changed each month to describe the results contained in the above
chart.
Top 10 Campaigns - September 2014
From 09/01/2014 until 09/30/2014
Lead Gen Form Conversion Rate Bounce Rate
Campaign Sessions
Completed (%) (%)
General 715 81.90% 873 35.17%
176 96.70% 182 43.96%
- Competiti
53 89.83% 59 44.07%
on
KickoffSalesEvent 26 0.72% 3,590 87.44%
FALL 2014 21 1.40% 1,495 65.82%
Fall14Find 8 0.50% 1,610 84.22%
Last Chance Ki
7 22.58% 31 6.45%
ckoff Event-9.11.14
Last Chance Ki
6 100.00% 6 0.00%
ckoff Weekend-9.13.14
Eblast1 5 0.50% 993 52.06%
rand Opening 9.18
4 19.05% 21 28.57%
.14
Entire Site 4,094 15.50% 26,406 47.17%
The table above shows the Top 10 Campaigns for September - ranked by the number of "Lead
Gen Form Completed" conversions.
When you re-generate this report from a template each month, and update the date range, this
table will automatically reflect the top 10 campaigns for that month.
Below, we break out results for some of the multi-channel campaigns to illustrate where they
are most effective.
Campaign - Football Team Sales Event
From 09/01/2014 until 09/30/2014
Lead Gen Form
Source / Medium Sessions Bounce Rate (%)
Completed
/ PushdownAd 1,245 7 90.68%
/ Social 668 2 88.32%
/ PreRoll 299 0 84.28%
Post / Xtra Wallpaper 281 0 92.17%
/ TargetedTabletDisplay 194 0 85.57%
Post / Xtra Banner 189 0 95.24%
Post / TabletCPC 158 0 80.38%
/ MobileDisplay 83 0 92.77%
/ RetargetedBanners 80 4 67.50%
GannetNetwork / RetargetedBanne
76 7 61.84%
rs
Entire Site 3,590 26 87.44%
This was a display advertising campaign that ran on multiple sources - as indicated. As you can
see, the Local News Pushdown Ad generated the most traffic (Sessions). However, the Network
News Retargeted Banners got the most traction, with 7 conversions out of only 76 Sessions.
Campaign - Fall Sales
From 09/01/2014 until 09/30/2014
Source / Medium Sessions Completions Bounce Rate (%)
/ TargetedTabletDisplay 457 0 91.90%
/ iPad728x90 197 1 87.82%
/ Ad MobileCPC 194 0 93.30%
/ RetargetedBanners 136 4 56.62%
/ Ad TabletCPC 111 0 87.39%
/ PreRoll 85 0 81.18%
/ DigitalDisplay 80 1 78.75%
/ MobileDisplay 69 0 78.26%
/ TargetedDigitalDisplay
62 0 80.65%
/ Targeted DisplayChannel 42 0 92.86%
Entire Site 1,610 8 84.22%
Campaign - Act Now Email
From 09/01/2014 until 09/30/2014
Source / Medium Sessions Completions Bounce Rate (%)
/ Eblast 993 5 52.06%
Entire Site 993 5 52.06%
