MAY 2024

Product Development
and Management

Short course

SCIENTIA ET
PRATIQUE
Product Development and Management
Presentation and objectives

Objectives:

● Gain comprehensive understanding of product development and management.

● Explore techniques for idea generation, concept development, and validation.
● Understand principles of effective product design and prototyping.
● Learn about product testing, validation, usability testing, and user experience evaluation.
● Delve into product launch, commercialisation strategies, and go-to-market strategies.
● Explore product lifecycle management strategies and portfolio optimisation.
● Understand Agile methodologies, implementation strategies, and challenges.
● Learn about product metrics, key performance indicators, and data-driven decision-making.
● Analyse successful case studies and best practices in product development and management.

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Product Development and Management
Module 1: Introduction to Product Development and Management

Definition and Importance:

● Defining product development and management

● Highlighting the significance in business growth and sustainability

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Product Development and Management
Module 1: Introduction to Product Development and Management

Overview of Key Concepts and Processes:

● Explaining the fundamental concepts and processes

● Providing an overview of the product development lifecycle

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Product Development and Management
Module 2: Idea Generation and Concept Development

Techniques for Generating New Product Ideas:

● Brainstorming sessions
● Customer feedback analysis
● Market research and trend analysis

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Product Development and Management
Module 2: Idea Generation and Concept Development

Concept Development and Validation:

● Creating product prototypes

● Conducting focus groups and user testing
● Iterating on product concepts based on feedback

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Product Development and Management
Module 2: Idea Generation and Concept Development

Evaluating the Feasibility and Viability of Product Concepts:

● Cost-benefit analysis
● Market feasibility studies
● Assessing technical feasibility and resource requirements

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Product Development and Management
Module 3: Product Design and Prototyping

Principles of Product Design and User-Centric Design:

● Understanding the principles of effective product design

● Emphasising the importance of user-centric design approaches

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Product Development and Management
Module 3: Product Design and Prototyping

Prototyping Methods and Tools:

● Exploring various prototyping methods

● Introducing tools for rapid prototyping and iteration

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Product Development and Management
Module 4: Product Testing and Validation

Usability Testing and User Experience Evaluation:

● Importance of usability testing in evaluating user experience

● Methods for conducting usability tests effectively

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Product Development and Management
Module 5: Product Launch and Commercialisation

Planning and Executing Product Launches:

● Importance of strategic planning in product launches

● Key components of a successful product launch plan

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Product Development and Management
Module 5: Product Launch and Commercialisation

Go-to-Market Strategies and Channel Selection:

● Choosing the right distribution channels

● Developing go-to-market strategies for maximum impact

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Product Development and Management
Module 5: Product Launch and Commercialisation

Product Pricing, Packaging, and Promotion:

● Determining optimal pricing strategies

● Designing attractive packaging that stands out on shelves
● Crafting effective promotional campaigns to generate buzz

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Product Development and Management
Module 6: Product Life-cycle Management

Understanding the Product Life-Cycle:

● Introduction to the product life-cycle stages

● Importance of lifecycle management in product development

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Product Development and Management
Module 6: Product Life-cycle Management

Strategies for Managing Products at Each Stage of the Life-cycle:

● Introduction to product life-cycle strategies

● Tactics for product growth, maturity, and decline stages

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Product Development and Management
Module 6: Product Life-cycle Management

Product Portfolio Management and Optimisation:

● Introduction to product portfolio management

● Strategies for optimising the product portfolio

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Product Development and Management
Module 7: Agile Product Development

Introduction to Agile Methodologies in Product Development:

● Overview of Agile principles

● History and evolution of Agile methodologies

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Product Development and Management
Module 7: Agile Product Development

Agile Principles and Practices:

● Key principles of Agile development

● Common Agile practices and techniques

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Product Development and Management
Module 7: Agile Product Development

Implementing Agile in Product Development Teams:

● Strategies for adopting Agile methodologies

● Overcoming common challenges in Agile implementation

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Product Development and Management
Module 8: Product Metrics and Performance Measurement

Key Performance Indicators (KPIs) for Product Success:

● Identifying relevant KPIs for product performance

● Examples of common KPIs in product management

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Product Development and Management
Module 8: Product Metrics and Performance Measurement

Metrics for Evaluating Product Performance and User Engagement:

● Measuring product usage and engagement

● Assessing customer satisfaction and loyalty metrics

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Product Development and Management
Module 8: Product Metrics and Performance Measurement

Data-Driven Decision-Making in Product Management:

● Leveraging data analytics to inform product decisions

● Incorporating data insights into product strategy and roadmap planning

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Product Development and Management
Module 9: Case Studies and Best Practices

Analysis of Successful Product Development and Management Case Studies:

● Examining real-world examples of successful product development

● Identifying key factors contributing to success

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Product Development and Management
Module 9: Case Studies and Best Practices

Apple Inc. - iPhone:

● Innovation and Design

● User Experience
● Ecosystem Integration

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Product Development and Management
Module 9: Case Studies and Best Practices

Tesla - Model S:

● Innovation in Sustainability
● Performance and Technology
● Brand Image and Leadership

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Product Development and Management
Module 9: Case Studies and Best Practices

Netflix - Streaming Platform:

● Personalisation and Recommendation Algorithms

● Content Strategy and Original Programming
● Global Reach and Expansion

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Product Development and Management
Module 9: Case Studies and Best Practices

Amazon - Kindle:

● Disruption of Traditional Publishing

● Ecosystem Integration
● Continuous Improvement and Iteration

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Product Development and Management
Module 9: Case Studies and Best Practices

Google - Search Engine:

● Relevance and Accuracy

● User-Friendly Interface
● Focus on Speed and Accessibility

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Product Development and Management
Next Steps

● Deep Dive into Advanced Concepts

● Master Your Craft
● Hands-On Experience
● Elevate Your Career Trajectory
● Forge Meaningful Connections
● Earn Your Credential

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SCIENTIA ET
PRATIQUE