Birthday

Anniversary

DESIRABLE DECOR
~ We decorate your desire
 Meet Our Team [1/2]

Jagadish Bala Shreetama Roy Dona Biswas

CEO COO CMO
MBA (studying), B.Sc MBA (studying), BBA MBA (studying), B.Sc
He is: She is: She is:
Goal Oriented, Receptive, Enthusiastic, Strategic, Insightful, Adaptable,
Critical Thinker , Focused, Analytical, Creative.
Optimistic. Communicative.

** What makes us a good team >>> Next slide

 What make us a good team [2/2]
Jagadish (CEO) conducted Saraswati puja events and
other hostel events in his graduation days. He was also
worked as a mess committee. So he knows how an event
is organized and tackle different situation.

Shreetama ( COO) was a part of an musical event

management team till 2018 and from 2019 to 2022 (3 years)
she worked as an operations executive in a service industry
So she was a better understanding about the workflow of
delivering any service and managing customer relationship.

Dona (CMO) personally has expertise in decoration and

baking. She is a great inventor of ideas in terms of
decoration and customization. Hence, she is the best
person to consult when it comes to understand the
emotional point of view of the customer.​

……Thus We think we can make a great team together.

Problem Statement
When does the problem occur?
● The problems occurs when someone is very busy in their working life.
● They are willing to do something for his/her loved ones but due to lack of time
they are not being able to do it.

Who are those people?

● Corporate employees
● Students

Where the problem lies?

● Lack of time
● Work Pressure
● Hectic schedule
● Lack of Expertise
 Problem Statement
Emotional Impact

Alternatives customers choose

What they actually desire…
Customer Survey

79 people out of 120 said ‘Yes’ to our proposal.

Customer Survey Strength was for

120 people

Survey link:
https://docs.google.com/forms/d/1
VXdu3_E7N6w0bUAkyFOdE7MwR
gQc4bBxFD-IoQxf4-
59 people would like to have
k/edit#responses
Most of them belong to 26 - 35 years customized package with an extra
age group. charge.
PROBLEM DEFINITION

● Hectic schedule in professional life

● Work pressure disables a person to create a Lovely ambience for loved ones in special day.
● Some people can’t do decor on their own due to lack of expertise

Life becomes boring and monotonous in a repetitive hectic routine. People do not have time to think and do
something special for their loved ones. Even if they think, they can not execute the same thought due to lack
of ideas and expertise. The true victims can be the corporate employees, students or anyone with a busy life.
When someone missed to celebrate the special day of his/her life, It becomes very hard to accept. One feels
lonely,helpless and his/her life seems to have no charm.

No good options
Lack of expertise Hectic Schedule
in the market
 OUR PACKAGES
We Offer :
1. Budget Decor ( Rs 2000)
2. Special Decor ( Rs 3000)
3. Exotic Decor ( Rs 5000)

Preferences of Price in Customer Survey

Desirable Decor
Any General package ( Budget/ Special/ Exotic)

Preferences for Customization

with an extra payment
 MARKET ANALYSIS
KEY PLAYERS
● Orion events
● Mahan Creation
● Kadmas UNB events

RECENT INNOVATION
● Solidified focus on health safety
● Eco friendly sustainable events
● Personalization
ECO FRIENDLY
 SALES CYCLE Order
confirmation

Personal
details Hurraay !
Experts
Placing coming
Calling Order
Customer
service

24 HOURS

Note: We offer a guaranteed complete service delivery within 24 hours. For exotic package or for special customization We take 48
hours as the company needs to collect customized resources of customer’s preferences.
ADOPTION RATE

AGE ADOPTION
GROUP RATE(%)

15 - 25 40

26 - 35 43.3

ABOVE 35 16.7
 MARKET SIZING
According to the 2011 Indian census, Kolkata is the
KOLKATA seventh-most populous city in India, with a population
of 45 lakh (4.5 million) residents within the city limits,
(TAM) 45 Lacks and a population of over 1.41 crore (14.1 million)
residents in the Kolkata Metropolitan Area
SALT LAKE Bidhannagar Municipality had a population of
(SAM) 2.2Lacks 218,323 (males 111,363; females 106,960) in an
area of approximately 13.16 square km with a
density of about 16,590 persons per square
SECTOR 5 kilometre.

(SOM) 50 K Sector 5 can be called as the IT hub of kolkata

where people are very busy in their hectic schedule.
So our target customer or our Serviceable obtainable
DN,DP
market lies in this particular area.

BLOCK DN,DP block is the IT hotspot in sector 5, kolkata.

(Niche)15 K Our target customers are IT people who work in
places such as TCS,Wipro,Godrej waterside etc.
Therefore, we can easily reach our target market in
this area.

Data source:https://en.wikipedia.org/wiki/Kolkata
https://en.wikipedia.org/wiki/Bidhannagar
Customer Persona
Mr. Goutam Debnath says:

“People loves low budget customise packages, i don't have lots of people to invite, so a
small gathering with a small yet aesthetic and impressive decor is good for me.”

Key Points our customer has preferred:

● Low budget plans we are providing.

● Customized Package with an extra charge.
● Decoration of a small house party which does not include so many guests, just
some close people will be there.
● He wants aesthetic decoration with a personal touch.
● As per our valuable customer our offer will definitely save his time and efforts if
Name: Goutam Debnath we add some customized painting as a gift and he is willing to pay extra for that.
Age: 27 According to him, as he is also an artist, being socially concerned this gift idea
Occupation: Service can support any local artist also.
Hobbies: Painting
Customer Value Statement
❖ Customer Statement:

1. For Kaustabh Das, a customer who told “It's a very nice concept in the current times. You can hire
painters who would offer customized paintings as well”

1. Goutam Debnath, a customer who has the need of customised birthday decoration stated ” People loves
low budget customise packages, I don't have lots of people to invite, so a small gathering with a small
yet aesthetic and impressive decor is good for me”.

1. Deepsikha Paul who wants ‘Desirable Decor’ and told “Budget friendly packages would be great”.

❖ Competitive Advantages :
➔ Customised decoration on birthday or anniversary
➔ Privacy
➔ Selecting place on your own preference.
We are offering customized decor solution at affordable price that the other event management companies are
not providing. We actually decorate customers’ desires.
 SOLUTION
❖ Desirable Decors desires about the sweetest smile on your loved one’s face.
Our decoration experts can decorate a particular venue for your loved ones in a customized
way making their birthday, anniversary very very special.
Our passion is to give it an exact shape to your unbounded formless desires.
We are desperate to take ourselves to any version just to reach the horizons of your desires

❖ The details of our offering consist of

➢ Customised decoration on birthday or anniversary
➢ Privacy
➢ Selecting place on your own preference

We decorate your desires, We decorate your day.

 Value Proposition Canvas
● General budget decoration package.
● Getting compliments from family & friends
● Customized special decoration
● Add a personal touch through customization
package.
● Someone to take the responsibility on their behalf
● Quick and prompt service delivery

Gain ● Customers want Good time with family and

Gain
● Offering general and customized Creators loved ones.
decoration packages ● A budget friendly plan to make the day
● Making the budget & plan accordingly. Service special
● Time saving service for the customers Pain Jobs
according to their preference.
● Something time saving and different in the
Pain
market which can fulfill their unique need
Killers

● Not being able to execute the exact ambience

● Being budget friendly. thought of.
● Saving time of customers. ● Not being able to manage time due to hectic
● Turning their ideas into reality with schedule.
expert service ● Thinking about the emotional damage if
missed.
 Competition Analysis
Benefits Orion Mahan Kadmas UNB D exuberance Desirable Decor
events Creation events

Product Full event Event decoration plan Event management Destination event Event decor at the place
organising plan at restaurants packages management of customer’s choice

Price High Under fixed budget Average Very high Budget friendly &
plans flexible

Branding Facebook page Whatsapp business Instagram & Website Website, Instagram and
channels account Whatsapp Facebook page

Delivery time 5 days 3 days 5-7 days 15 days 24-48 hours

Customization Not available Not available Not available Available Available

UVP Flower Tie ups with Event ambience Destination places Personal touch and
decoration restaurants customized cake
 WHY US
Disadvantage of others Advantage of Us

1.No Customization 1.We customize our decor service

according to our customers’ preference

2. High Budget 2. Affordable Budget

3. No time assurance 3. 100% service delivery within 24 hours

4. Less attention to small details 4. Attention to every minute details

5.Professionalism 5.Professionalism with Passion

 LEAN CANVAS
UNFAIR ADVANTAGE CUSTOMER SEGMENTS
PROBLEM SOLUTION UNIQUE VALUE
1.Only décor provided
1.No time for loved ones 1.24- 48 hours décor PROPOSITION for just Rs2000 1. Corporate
due to hectic schedule. delivery 1.Customised Décor in a 2.Other event employees( age group
2.Inexperience in décor. 2.Decor Customization by low budget. management companies
25-45
3.Available options come Experts. will face problem
2.customized decorated entering one niche 2. Students ( age 18-
with a high budget. 3.Budget friendly
cake on demand. service 25)
packages
EXISTING
HIGH-LEVEL
ALTERNATIVES KEY METRICS CHANNELS EARLY ADOPTERS
CONCEPT
1.Orion events •No of customers 1 website Corporate employees
We see our company as
2.Faveventz •No of likes in the best event 2.facebook and working in different IT
3.Mahan creation facebook and management company instagram page companies. Age 26-35
instagram page in west bengal in next
•No of enquiries five years.

COST STRUCTURE
REVENUE STREAMS
1.Raw material cost
(designed cloth,décor items,balloons etc) Direct service sales
2. travelling cost Subscription
3.salary of the employees
4. office rent
 PROTOTYP
E

Website link:
https://thedesirabledecor.wixsite.com/
my-site-1

Facebook page Instagram page

:https://www.facebook.com/
profile.php?id=100086975434310
https://www.instagram.com/
thedesirabledecor/
How does it look like
 MVP
Our MVP:
❏ Low budget with customization.
Test Details:
❏ 79 people out of 120 agreed to Conclusion:
our proposal. ❏ Preserve .
Target Audience: ❏ Pivot
❏ Our target audiences are ❏ Not conclusive
corporate people & those who are
busy with their hectic schedules.
❏ We will reach to our audience on
Facebook, website & Instagram

Result Of Test:
❏ On customer survey, out of 120 people, 79 Insights:
people said “Yes” to accept our service & We have now come to the realization or conclusion
that our venture idea has the strength and
willing to pay.
business value.
❏ Customers have given their valuable positive
feedback to us. Next Steps:
❏ Customer showed interest for customization If we can develop it properly, it will be a profitable,
option and they will share with their family sustainable and visionary business.
members also.
MVP VALIDATION
 Financial Plan
Start up Costs

Explanation:

● Total startup investment is

INR of 3 Lacs invested by
the founders.
● The basic starting cost is
the website design and the
digital marketing cost. It
also includes office
equipments and computer
system.
● The cost of license is also
included in the Startup Cost
and several miscellaneous
cost are calculated in
starting operations.
Forecast P&L

Explanation: Total 550 units of product sold in whole year and at the end of the year total profit is of Rs.189,150 calculating from January to December.
Details refers to this link: https://docs.google.com/spreadsheets/d/1X67yF_J9bUUPxrnvZiZyAgO6_CdpkHf7/
Forecast Cash Flow
Forecast Balance Sheet Break-Even Analysis
Financial Projections
Unit Economics

Assumptions (2022):

500 customer bought 550 decor packages

 Sales Funnel

Target Customer Segment (type) :

People of age group of 20-35 (Corporate Employees,
Target Market : 50K people Students)

Leads : 15K people Target Customer Segment (number) : 50K people

Prospects : 8K People Channels : Website, Social Media (Facebook &

Instagram page)

Customers : Estimated Number of Leads : 15K people

2K people

Customer Acquisition Cost : Rs. 327 in the year of 2022

 Go-to-Market
Strategy
Our Business Logo & Positioning Statement-
punchline-
We are desperate to take ourselves to
any version just to reach the horizons
of your desires.For those busy
corporate people and students, who
are always ‘running out of time’ our
team experts are always there to
help. We have 3 types of decoration
packages for those small special
events in budget & customization on
request.
DESIRABLE DECOR-
“We decorate your Desires” It’s all about the customer’s desires,
and we are there to decorate.
Funding Plan

5 Lacks INR is assumed to be needed for further plans

Funds Utilization Strategy:

3 Lacks INR have been bootstrapped as current equity share capital of ● Improving digital marketing plan
founders
● Spreading business into more
places
● Web development
5 Lacks can be bootstrapped from the founder’s side
● Hiring more employees
● Renting new office space
No external funding required. Because After deducting our startup cost
from our investment amount there is 180000 rupees in our hand, and it is
initially enough to reach our target customers.
Elevator pitch …A MUST WATCH VIDEO
THANK YOU
We decorate your desire