Project Name 11 Notes

Internship Report on Mirji Saree Shop
1. Industry Profile:
The textile and apparel industry is a significant sector in India, with a long history of producing traditional
garments like sarees, salwar kameez, and lehengas. Mirji Saree Shop is a well-known retailer in the market,
offering a wide range of sarees in various styles and designs.
2. Company Profile:
Mirji Saree Shop was established in 1995 by Mr. Rajesh Mirji, a visionary entrepreneur with a passion for
traditional Indian attire. The company has built a strong reputation for quality products and excellent
customer service over the years.
3. Mission and Vision Statements:
The mission of Mirji Saree Shop is to provide customers with the finest selection of sarees, maintaining the
highest standards of quality and craftsmanship. The vision is to become a leading destination for traditional
Indian attire, both nationally and internationally.
4. Products and Services Offered:
Mirji Saree Shop offers a wide range of sarees, including silk, cotton, chiffon, and designer sarees. They
also provide customization services for clients looking for bespoke designs.
5. Target Market and Customer Base:
The target market for Mirji Saree Shop includes women of all ages who appreciate traditional Indian clothing.
The customer base consists of local residents, tourists, and overseas customers who value the
craftsmanship and uniqueness of Indian sarees.
6. Key Milestones:
Duration: 3 months
Location: Bangalore, India
7. Department or Area of Focus:
Sales and Marketing
8. Roles and Responsibilities:
 Assisting customers in selecting sarees

 Handling sales transactions
 Stock management and inventory control
 Marketing promotions through social media
9. Projects or Tasks Assigned:
 Conducting market research on customer preferences

 Creating promotional campaigns for new collections
 Assisting in the organization of a saree exhibition
10. Challenges Faced and How They Were Overcome:
One of the main challenges faced during the internship was managing customer expectations and handling
complaints effectively. By improving communication skills and learning to address issues promptly, I was
able to overcome these challenges and ensure customer satisfaction.
11. Skills Acquired and Lessons Learned:
Through this internship, I developed valuable skills in sales, customer service, and marketing. I also learned
the importance of attention to detail, time management, and teamwork in a retail environment.
12. Project Outcome:
In conclusion, the internship at Mirji Saree Shop was a valuable learning experience that provided me with
hands-on exposure to the textile industry. I gained practical skills and insights that will be beneficial for my
future career in sales and marketing. I am grateful for the opportunity to work with a reputable company like
Mirji Saree Shop and look forward to applying my newfound knowledge in the future.
Internship Report on Mirji Saree Shop
1. Industry Profile:
The textile industry in India is one of the oldest and largest in the world. The saree industry, in
particular, holds a significant place in Indian culture and fashion. Mirji Saree Shop is a
renowned saree store in Bangalore, known for its exquisite collection of traditional and
contemporary sarees.
2. Company Profile:
Mirji Saree Shop was established in 1995 by Mrs. Radhika Mirji with a vision to provide high-
quality sarees to customers at affordable prices. The store has since grown to become a trusted
name in the saree industry, offering a wide range of sarees including silk, cotton, designer, and
bridal sarees.
3. Mission and Vision Statements:

Mission: To provide customers with a diverse range of premium quality sarees that reflect the
rich cultural heritage of India.
Vision: To become the preferred destination for saree shopping, known for our exceptional
customer service and product quality.
4. Products and Services Offered:

Mirji Saree Shop offers a variety of sarees including silk, cotton, georgette, chiffon, and
designer sarees. The store also provides customization services for bridal sarees and offers
accessories such as blouses and petticoats.
5. Target Market and Customer Base:

The target market for Mirji Saree Shop includes women of all ages who appreciate traditional
Indian attire and are looking for premium quality sarees for various occasions. The store has a
loyal customer base that values quality and craftsmanship.
6. Key Milestones:
Duration: 3 months
Location: Bangalore, India
7. Department/Area of Focus:
Sales and Marketing
8. Roles and Responsibilities:

During my internship at Mirji Saree Shop, my roles and responsibilities included assisting
customers with their saree selection, managing inventory, updating the store's social media
accounts, and participating in marketing campaigns.
9. Projects or Tasks Assigned:

I was tasked with conducting market research to identify new trends in the saree industry,
creating promotional materials for upcoming sales events, and organizing a customer feedback
survey to improve service quality.
10. Challenges Faced and How They Were Overcome:

One of the challenges I faced during my internship was handling difficult customers with
specific requirements. I overcame this challenge by actively listening to their needs, offering
personalized recommendations, and ensuring their satisfaction with their purchase.
11. Skills Acquired and Lessons Learned:
Through this internship, I developed strong communication and interpersonal skills, gained a
deeper understanding of customer preferences in the saree industry, and improved my
problem-solving abilities. I also learned the importance of attention to detail and customer
service in a retail setting.
12. Project Outcome:

In conclusion, my internship at Mirji Saree Shop was a valuable learning experience that
allowed me to gain practical knowledge in sales and marketing within the textile industry. I
am grateful for the opportunity to work with a reputable company and contribute to their
success. I look forward to applying the skills and lessons learned during this internship in my
future endeavors.

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Internship Report on Mirji Saree Shop

 Assisting customers in selecting sarees

9. Projects or Tasks Assigned:

 Conducting market research on customer preferences

Internship Report on Mirji Saree Shop

3. Mission and Vision Statements:

4. Products and Services Offered:

5. Target Market and Customer Base:

8. Roles and Responsibilities:

9. Projects or Tasks Assigned:

10. Challenges Faced and How They Were Overcome:

12. Project Outcome:

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