Class-12th Business Studies Previous Year Question
Class-12th Business Studies Previous Year Question
Class-12th Business Studies Previous Year Question
ZmoQ> / NOTE :
(i) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð>
27 h¢ &
Please check that this question paper contains 27 printed pages.
(ii) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >34 àíZ h¢ &
Please check that this question paper contains 34 questions.
(iii) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$ _wI-n¥ð> na
{bI| &
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
(iv) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Adí`
{bI| &
Please write down the serial number of the question in the
answer-book before attempting it.
(v) Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©• _|
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N> mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg
Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on the
answer-book during this period.
ì`mdgm{`H$ AÜ``Z
BUSINESS STUDIES
{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 80
Time allowed : 3 hours Maximum Marks : 80
àíZ g§»`m 1 go 20 VH$ ~hþ{dH$ënr` àíZ (MCQ) h¢, {OZ_| àË`oH$ 1 H$m A§H$ h¡ & 20×1=20
1. H$ånZr H$mo hm{Z go ~mha {ZH$mbZo Ho$ {bE a{d Hw$_ma Zo g§Kf©aV ‘dmodm dm°M H$ånZr’ _|
à~§Y {ZXoeH$ Ho$ ê$n _| OZdar 2020 _| H$m`©^ma J«hU {H$`m & O¡go hr CÝhm|Zo H$m`©^ma
g§^mbm, CÝhm|Zo H$ånZr Ûmam AÀN>m àXe©Z Z H$aZo H$m H$maU kmV H$aZo H$s H$mo{ee H$s &
CÝh| nVm Mbm {H$ H$_©Mm[a`m| H$mo {ZU©` boZo _| gpå_{bV Zht {H$`m OmVm Wm VWm CÝh|
Ho$db AmXoem| H$m AZwnmbZ H$aZm Wm, n[aUm_ñdê$n H$_©Mm[a`m| H$m _Zmo~b H$_ hmo J`m &
n[adV©Z H$s Amdí`H$Vm H$mo nhMmZVo hþE a{d Hw$_ma Zo H$_©Mm[a`m| Ho$ CËgmh VWm
A{^àoaUm H$mo dmng bmZo Ho$ {bE H$m`© Amaå^ {H$`m & CÝhm|Zo Iwbo dmVm©bmn H$mo Amaå^
{H$`m VWm CÝh| {ZU©` boZo _| g{H«$` ê$n go gpå_{bV hmoZo Ho$ {bE CËgm{hV {H$`m & nwamZo
{S>µOmBZ VWm à^mdhrZ CËnmXZ à{H«$`mAm| Am{X go g§~{§ YV H$ånZr H$s MwZm¡{V`m| H$m gm_Zm
H$aZo Ho$ {bE CÝhm|Zo EH$ gmW H$m`© `moOZmE± V¡`ma H$s¨ &
g_` ì`VrV hmoZo na ‘dmodm dm°M H$ånZr’ EH$ g§Kf©aV H$ånZr go bm^ A{O©V H$ånZr _|
n[ad{V©V hmo JB© & a{d Hw$_ma H$s ZoV¥Ëd e¡br H$s nhMmZ H$s{OE :
(A) EH$V§Ìr` ZoV¥Ëd e¡br (B) bmoH$V§Ìr` ZoV¥Ëd e¡br
(C) A~§Y ZoV¥Ëd e¡br (D) (A) Am¡a (B) XmoZ m|
1. For taking the company out of losses, Ravi Kumar took over as the
Managing Director of the struggling ‘Vova Watch Company’ in January
2020. As soon as he joined, he tried to find out the reason for the
company not doing well. He found that the employees were not involved
in decision-making and they had to just follow orders, resulting in low
morale of employees.
Recognising the need for change, Ravi Kumar started on a journey to
bring back the enthusiasm and motivation of the employees. He initiated
open dialogues and encouraged them to actively participate in
decision-making. Together, they developed action plans to address the
company’s challenges regarding outdated designs and inefficient
production processes etc.
As time passed, ‘Vova Watch Company’ transformed from a struggling
enterprise to a profit making enterprise. Identify the leadership style of
Ravi Kumar :
(A) Autocratic leadership style (B) Democratic leadership style
(C) Free-rein leadership style (D) Both (A) and (B)
4. _____________ H$m g§X^© H$m`© H$mo ghr T>§J go VWm Ý`yZV_ bmJV go H$aZm h¡ &
(A) à^mdnyU©Vm (B) g_Ýd`Vm
(C) à{H«$`m (D) Hw$ebVm
5. ‘S>modoŠg’ EH$ ~‹S>r H$ånZr h¡ {OgH$m ñdmñÏ` godm CÚmoJ _| EH$ à{gÕ Zm_ h¡, `h OrdZ
ajH$ XdmAm| Ed§ {M{H$Ëgm CnH$aUm| Ho$ {dH$mg VWm CËnmXZ _| {deofkVm aIVr h¡ &
Z¡{VH$ ì`dhmam| Ho$ {bE AË`{YH$ à{VîR>m Ho$ gmW ‘S>modoŠg’ Zo ~‹S>r g§»`m _| {ZdoeH$
AmH${f©V {H$E {OZH$s H$ånZr Ho$ ^{dî` _| AË`{YH$ AmñWm Wr & BgHo$ n[aUm_ñdê$n
O~ ^r {dñVma AWdm ZB© n[a`moOZmAm| Ho$ {bE ‘S>mdo oŠg’ H$mo ~mµOma go nyO ± r EH${ÌV H$aZo
H$s Amdí`H$Vm hþB© dh `h AmgmZr go H$a nmB© & n[aUm_ñdê$n, `h A§eYmaH$m| H$mo Cƒ
bm^m§e H$m ^wJVmZ H$a gH$s & Cn`w©º$ _| M{M©V bm^m§e {ZU©` H$mo à^m{dV H$aZo dmbm
H$maH$ {OgHo$ H$maU ‘S>modŠo g’ A§eYmaH$m| H$mo Cƒ bm^m§e Xo nmB© h¡, dh h¡ >:
(A) amoH$‹S> àdmh pñW{V (B) eo`a ~mµOma à{V{H«$`m
(C) H$mZyZr ~mÜ`VmE± (D) ± r ~mµOma VH$ nhþ±M
nyO
6. ‘‘`h EH$ AmOr{dH$m CÝ_wI à{H«$`m h¡ {OgH$mo H$_©Mm[a`m| H$s n[anŠdVm VWm g§^m{dV
`mo½`VmAm| Ho$ dmñV{dH$sH$aU H$s Amoa CÞ{V Ho$ {bE {S>µOmBZ {H$`m J`m h¡ &’’ à{H«$`m H$s
nhMmZ H$s{OE :
(A) {Z`w{º$H$aU (B) M`Z
(C) {dH$mg (D) à{ejU
11-66/1/1 Page 4
3. Statement I : Delegation is the entrustment of responsibility and
authority to another, and the creation of accountability for
performance.
4. ____________ refers to doing the task correctly and with minimum cost.
(A) Effectiveness (B) Coordination
(C) Process (D) Efficiency
11. Choose the incorrect statement from the following about functions of a
Stock Exchange :
(A) Provides liquidity and marketability to new securities
(B) Ensures safety of transactions
(C) Contributes to economic growth
(D) Provides scope for speculation
13. H$m°b_ I _| Xr JB© _Xm| H$m H$m°b_ II _| {XE JE CZHo$ AWm] go {_bmZ H$s{OE :
H$m°b_ I H$m°b_ II
11-66/1/1 Page 8
12. Online retailer ‘Bizen’ has grown to be the biggest provider worldwide in
the field of e-commerce. Its revenues are growing steadily year after year.
It owes its success to the rapid rate of digitisation and its organisational
structure. ‘Bizen’s Managing Director, Mohit makes strategic decisions
and has control over the entire organisation. In ‘Bizen’, jobs of similar
nature are grouped together into Human Resource Department,
Marketing Department, Purchase Department and Research and
Development Department. These departments are further divided into
sections and all departmental heads report to Mohit who is the
co-ordinating head. This ensures efficiency in the utilization of manpower
and minimizes duplication of efforts. The type of organizational structure
of ‘Bizen’ is :
(A) Informal organisational structure
(B) Divisional organisational structure
(C) Functional organisational structure
(D) Both (B) and (C)
13. Match the terms given in Column I with their meanings in Column II :
Column I Column II
1. Placement (i) Introducing the selected employee to other
employees and familiarising him with the rules
and policies of the organisation
2. Recruitment (ii) It refers to the employee occupying the position or
post for which he/she has been selected
3. Orientation (iii) Evaluating an employee’s current and/or past
performance as against certain predetermined
standards
4. Performance (iv) The process of searching for prospective
Appraisal employees and stimulating them to apply for jobs
in the organization
Choose the correct option from the following :
(A) 1-(i), 2-(ii), 3-(iii), 4-(iv)
(B) 1-(ii), 2-(iii), 3-(i), 4-(iv)
(C) 1-(ii), 2-(iv), 3-(i), 4-(iii)
(D) 1-(ii), 2-(i), 3-(iv), 4-(iii)
11-66/1/1 Page 9 P.T.O.
14. `moOZmE± EH$ {d{eîQ H$mbmd{Y Ho$ {bE V¡`ma H$s OmVr h¢ O¡go {H$ EH$ _mh, {V_mhr `m
EH$ df© & Bg Ad{Y Ho$ g_mßV hmoZo Ho$ níMmV ZB© Amdí`H$VmAm| VWm ^{dî` H$s
n[apñW{V`m| Ho$ AZwgma ZB© `moOZm V¡`ma H$aZo H$s Amdí`H$Vm hmoVr h¡ & Cn`wŠ© V n§{º$`m| _|
g§X{^©V {Z`moOZ H$s {deofVm h¡ >:
(A) {Z`moOZ ^{dî`dmXr h¡ (B) {Z`moOZ A{daV h¡
(C) {Z`moOZ gd©ì`mnr h¡ (D) {Z`moOZ EH$ _mZ{gH$ Aä`mg h¡
15. {dnUZ à~§Y H$m dh Xe©Z Omo CnbãYVm VWm gm_Ï`©Vm H$mo CÔoí` àmpßV Ho$ VarHo$ Ho$ ê$n
_| à`moJ H$aVm h¡, h¡ :
(A) {dnUZ H$s AdYmaUm (B) {dH«$` H$s AdYmaUm
(C) CËnmX H$s AdYmaUm (D) CËnmXZ H$s AdYmaUm
16. ‘_ohVm g§g Jma_o§Q²>g’ Ûmam AnZo {dH«$` H$mo ~‹T>mZo Ho$ {bE Cn`moJ {H$E JE g§dY©Z Ho$ VarHo$
H$s nhMmZ H$s{OE :
(A) {dkmnZ (B) ì`{ŠVJV {dH«$`
(C) {dH«$` g§dY©Z (D) OZ-g§nH©$
11-66/1/1 Page 10
14. Plans are prepared for a specific period of time, may be for a month, a
quarter or a year. At the end of that period, there is a need for a new plan
to be drawn on the basis of new requirements and future conditions. The
feature of planning reflected in the above lines is :
16. Identify the tool of promotion used by ‘Mehta Sons Garments’ to boost its
sales :
19. Beenu had a bookstore in Sabad called ‘Book-mark’. For years, the
bookstore was doing reasonably well but with the rise of digital books and
online retailers, her sales had declined. Beenu’s daughter, who had just
completed her MBA with a specialisation in marketing decided to launch
a marketing campaign to revive the bookstore. The campaign’s focus was
on the joy of reading books in physical form, the joy of turning pages and
the warm atmosphere of the bookstore. She organised story writing and
other competitions every weekend. The information of these was given to
the parents and children through television, radio, children’s magazines,
etc. Attractive prizes were offered to the winners. This increased the
footfall of the children and their parents and the bookstore soon became
popular.
21. (H$) ì`mdgm{`H$ n`m©daU H$s {H$Ýht VrZ {deofVmAm| H$m CëboI H$s{OE & 3
AWdm
(I) ‘{d_wÐrH$aU’ H$s {H$Ýht VrZ {deofVmAm| H$m CëboI H$s{OE & 3
22. _hm{dÚmb` H$s n‹T>mB© Aj` D$Om© _| {d{eï>Vm Ho$ gmW nyar H$aZo Ho $ níMmV H$Zd EH$
gm¡a-D$Om© g§`§Ì ewê$ H$aZo Ho$ {bE Ñ‹T>-{ZíM`r Wm & CÚ_ H$mo g§`§Ì Ed§ _erZar Ho$ {bE
~‹S>r _mÌm _| {Zdoe H$s VWm H$_ _µOXÿam| H$s Amdí`H$Vm Wr & H$Zd Zo AmYw{ZH$V_ gm¡a
n¡Zb àm¡Úmo{JH$s VWm AmYma^yV g§aMZm _| {Zdo e {H$`m VWm AmYw{ZH$V_ gm¡a n¡Zëg,
BÝdQ>©g© VWm ~¡Q>ar ñQ>moaO
o àUmbr H«$` H$s &
AË`{YH$ Omo{I_ VWm ~hþV A{YH$ {Zdoe Ho$ ~mdOyX, H$Zd Ho$ ì`dgm` Ho$ {dñVma H$s
AÀN>r g§^mdZmE± Wr & {díd ñdÀN> D$Om© g_mYmZ H$s Va\$ ~‹T> ahm Wm VWm {Q>H$mD$ nmda
òmoVm| H$s _m±J ~‹T> ahr Wr & AV: AZw_m{ZV _m±J H$mo OëXr go nyam H$aZo Ho $ {bE H$Zd Zo
Cƒ j_Vm H$m g¥OZ H$aZo H$m {ZU©` {H$`m & BgHo$ {bE ñWm`r n[agån{Îm`m| _| Am¡a {Zdoe
H$s Amdí`H$Vm hþB© {OgH$m à~§Y H$Zd Zo H$a {b`m &
df© ì`VrV hmoZo na gm¡a-D$Om© g§`§Ì Zo ~hþV AÀN>m {ZînmXZ {H$`m VWm eha Ho$ h[aV Ed§
{Q>H$mD$ ^{dî` H$s Va\$ nmaJ_Z _| Ho$ÝÐr` ^y{_H$m H$m {Zd©hZ {H$`m &
Cn`w©ŠV pñW{V _| M{M©V ñWm`r nyO ± r Amdí`H$VmAm| H$mo à^m{dV H$aZo dmbo Xmo H$maH$m| H$s
nhMmZ H$s{OE VWm g_PmBE & 3
11-66/1/1 Page 14
20. ‘Best Electronics’ is led by its visionary Chief Executive Officer, Nikhil. It
has a reputation for good quality products and customer service. Nikhil
recognised the need to continually innovate and provide customers with
the latest products. He wanted the company to be the market leader in
electronics.
Nikhil knew that to realise his ambitious vision, he needed a clear and
well-defined plan that would provide broad contours of the company’s
business. His team conducted extensive market research to uncover
emerging trends, customer preferences, and potential competitors. On its
basis, a plan was prepared defining the company’s direction and scope in
the long run. On the implementation of the plan ‘Best Electronics’
became the market leader in two years. The type of plan which helped
‘Best Electronics’ to become the market leader was :
(A) Policy (B) Rule
(C) Strategy (D) Procedure
24. (H$) ^maVr` à{V^y{V VWm {d{Z_` ~moS>© Ho$ {H$Ýht VrZ gwajmË_H$ H$m`m] H$m CëboI
H$s{OE & 3
AWdm
(I) {H$Ýht VrZ AmYmam| na ‘_wÐm ~mµOma’ VWm ‘ny±Or ~mµOma’ _| AÝVa ñnîQ> H$s{OE & 3
25. ‘doa\o$~’ EH$ nmoemH$ {Z_m©Ur H$ånZr Wr Omo AnZo Cƒ JwUdÎmm dmbo \¡$eZo~b n[aYmZm| Ho$
{bE OmZr OmVr Wr & do {nN>bo 23 dfm] go \¡$eZo~b n[aYmZm| Ho$ ì`dgm` _| H$m`©aV Wo &
H$ånZr n`m©ßV bm^ A{O©V H$a ahr Wr VWm BgHo$ \¡$eZo~b n[aYmZm| H$s _m±J AË`{YH$
~‹T> ahr Wr & H$ånZr {dñVma H$a ahr Wr VWm ~‹T>Vr hþB© _m±J H$mo nyam H$aZo Ho$ {bE Bgo ZB©
à{V^m H$mo {Z`wŠV H$aZo H$s Amdí`H$Vm Wr & CÝhm|Zo `h gw{ZpíMV H$aZo Ho$ {bE {H$ do
gd©loîR> Cå_rXdmam| H$mo {Z`wŠV H$aVo h¢, EH$ ì`mnH$ à{H«$`m H$m AZwgaU {H$`m &
11-66/1/1 Page 16
23. A renowned car company named ‘BB Motors’ was known for producing
high performance cars. They were committed to ensure that its employees
had the skills and knowledge to build these innovative
high-performance cars. To achieve this, they implemented a unique
approach for training. The company transformed a section of its factory
into what they called the ‘Learning Floor’. Actual work environment was
created by allotting a specialized space. The space was equipped with a
range of car components, tools and sophisticated car equipment identical
to those used on the factory floor, where the company’s employees would
undergo their training.
Identify and explain the method of training used by ‘BB Motors’ to ensure
that its employees had the skills and knowledge to build innovative
high-performance cars. 3
24. (a) State any three protective functions of Securities and Exchange
Board of India. 3
OR
25. ‘Verfab’ was a garment manufacturing company known for its high
quality fashionable clothing. They had been in the fashionable clothing
business for the last 23 years. The company was earning enough profit
and the demand for their fashionable clothing was rising tremendously.
The company was expanding and needed to hire new talent to meet the
growing demand. They followed a comprehensive process to ensure that
they brought in the best candidates.
26. (H$) à~§Y H$s {H$Ýht Mma {deofVmAm| H$m CëboI H$s{OE & 4
AWdm
(I) Cƒ ñVar` à~§Y Ûmam {Zînm{XV {H$E OmZo dmbo {H$Ýht Mma H$m`m] H$m Cëbo I
H$s{OE & 4
27. {H$Ýht Mma AmYmam| na ‘A§VaU’ VWm ‘{dHo$ÝÐrH$aU’ _| AÝVa ñnï> H$s{OE & 4
11-66/1/1 Page 18
The process began with a first-round evaluation of applications. The
Human Resources team carefully reviewed each candidate’s
qualifications, experience and suitability for the available positions. It
eliminated unqualified or unfit job seekers based on the information
supplied in the application forms and shortlisted 21 candidates who met
the basic requirements.
The shortlisted candidates were then asked to take a series of tests that
attempted to measure certain characteristics of individuals, ranging from
manual dexterity to intelligence to personality. These tests included
assessments of their sewing skills, attention to detail, and knowledge of
garment manufacturing processes.
15 candidates who performed well in the tests were invited for a formal
in-depth conversation with the senior staff from the design team.
Thereafter, 10 candidates were found suitable for the job position
available.
Since these 10 candidates had cleared all the above steps, ‘Verfab’
conducted verification by contacting their previous employers to confirm
the details the candidates had provided.
Explain the steps of the comprehensive process discussed above till the
verification stage, to ensure that the company brought in the best
candidates to meet the growing demand for fashionable clothing. 4
29. nr`yf, OyVm ~ZmZo dmbr EH$ H$ånZr ‘H$_\$Q>u’ H$m CËnmXZ à~§YH$ h¡ & CgHo$ AYrZ CgHo$
{d^mJ _| 1000 H$m_Jma H$m`©aV h¢ & nr`yf Zo 300 Omo‹S>r nwéf OyVm| H$m < 500 à{V Omo‹S>m
AZw_m{ZV bmJV _yë` O_m 20% bm^ Cnm§V na EH$ {d{eîQ> AmXoe ~wH$ {H$`m & Bg
AmXoe H$s ny{V© 10 {XZm| Ho$ A§Xa H$aZr Wr & AmXoe nyam hmoZo Ho$ níMmV, nr`yf H$mo kmV
hþAm {H$ OyVm| Ho$ EH$ Omo‹S>o H$s CËnmXZ bmJV < 700 Wr & CgZo BgH$m H$maU nVm bJmZo
H$s H$mo{ee H$s naÝVw dh nVm Zht bJm nm`m & CgZo BgH$s gyMZm _w»` H$m`©H$mar
A{YH$mar H$mo Xr & BgHo$ {bE _w»` H$m`©H$mar A{YH$mar Zo A^`, Omo Z Ho$db EH$ {d{eîQ
bmJV boImnmb Wm, A{nVw EH$ `mo½` _mZd g§gmYZ à~§YH$ ^r Wm, H$s {Z`w{ŠV H$s & Xmo
{XZm| Ho$ níMmV, A^` Zo [anmoQ>© Xr {H$ {ZYm©[aV bú` H$s àm{ßV Ho$db 800 H$m_Jmam| Ûmam
H$s Om gH$Vr Wr &> Bggo `h àH$Q> hþAm {H$ g§JR>Z _| H$_©Mm[a`m| H$s A{YH$Vm Wr &
g§JR>Z _mZd g§gmYZm| H$m AZwHy$bV_ Cn`moJ Zht H$a ahm Wm {OgHo$ H$maU _µOXÿar bmJV
~‹‹T> JB© &
Cn`wŠ© V pñW{V à~§Y Ho$ EH$ _hÎdnyU© H$m`© na àH$me S>mb ahr h¡ & 4
(i) Cn`wŠ© V _| M{M©V à~§Y Ho$ H$m`© H$s nhMmZ H$s{OE &
(ii) Cn`wŠ© V (i) _| nhMmZo JE H$m`© Ho$ _hÎd Ho$ {H$Ýht VrZ {~ÝXþAm| H$m CëboI
H$s{OE &
11-66/1/1 Page 20
28. (a) Explain how the following factors affect the working capital
requirement of a business : 4
(b) Explain how the following factors affect the choice of capital
structure of a company : 4
(i) Flexibility
(ii) State any three points of importance of the function identified in (i)
above.
(ii) Eogr {H$Ýht VrZ amhVm| H$m CëboI H$s{OE Omo AZwO H$mo àmßV hmo gH$Vr h¢, `{X
Cn^moŠVm Ý`m`mb` {eH$m`V go g§VwîQ h¡ &> 4
AWdm
11-66/1/1 Page 22
30. Anuj, after a lot of research, paid ‘SS Developers’ an advance of
< 2 crore to build a lavish house for him. They promised to deliver the
property within 18 months. At the end of 18 months, Anuj asked for the
delivery of the property many times but the developer did not respond.
Anuj realized that ‘SS Developers’ was not in a position to hand over the
property to him. Anuj asked for a refund of the money with interest,
which ‘SS Developers’ refused. Anuj approached the consumer court with
his complaint.
(ii) State any three reliefs Anuj is likely to get, if the consumer court is
satisfied with the complaint. 4
OR
Cn`wº© $ AZwÀN>Xo go n§{º$`m± CX²Y¥V H$aVo hþE, Cn`w©º$ pñW{V _| M{M©V à~§Y Ho$ ‘{Z`moOZ’
H$m`© Ho$ Xmo bm^ VWm Xmo gr_mAm| H$mo nhMm{ZE Ed§ g_PmBE & 6
11-66/1/1 Page 24
32. Atul Sharma was the Chief Executive Officer of a footwear company,
‘Stepone Footwear’. The company manufactured innovative and
comfortable footwear for all age groups. Atul Sharma was known for
meticulous planning. He ensured that the goals and objectives of the
company are clearly stated so that they act as a guide for deciding what
During one season, there was a sudden surge in demand for eco-friendly
shoes. ‘Stepone Footwear’ had already planned their production for the
year with specific goals to be achieved within a specific time frame. The
managers of ‘Stepone Footwear’ did not have the flexibility to change the
plan to cope with the changed circumstances. Another shoe company
Quoting lines from the above paragraph, identify and explain two
benefits and two limitations of ‘Planning’ function of management
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H$mo nhMm{ZE Ed§ g_PmBE & 6
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33. Ayush and Rhea were passionate about sustainable agriculture and
healthy living. They wanted to start a business selling organic produce.
They had a small farm in a rural area where they began growing fresh
organic produce and herbs.
They named the business ‘Earthy Store’ which indicated the products’
benefits and qualities and reflected the values of the business —
sustainablility and health. They chose a ‘logo’ that incorporated elements
of nature and used earthy colours to convey their organic commitment.
They designed and developed eco-friendly biodegradable bags and
reusable containers to courier their products to the customers. They also
added personal touch by including handwritten notes in each bag.
Quoting lines from the above paragraph, identify and explain the three
functions of marketing discussed in the above case. 6
34. (a) Give the meaning of ‘Training’. Explain the following methods of
training : (i) Apprenticeship Training, (ii) Internship Training 6
OR
(b) Explain any four points of importance of ‘Directing’ function of
management. 6