EasyOutsource Audit - Presentation
EasyOutsource Audit - Presentation
com
Website
Overview
Source
SEO Plan
Easy-outsource.com KPIs
Keyword Research
Keyword Optimization
Insights
On-Page SEO
Quality Content
User Experience (UX)
Backlink Strategy
Technical SEO
Monitor Performance
Continuous Improvement
SEO Plan Plan
Keyword Research
Source
SEO Plan Plan
Keyword Optimization
Research Keywords: Identify all relevant keywords that potential customers might use
to find your products. You've already listed some, but it's worth expanding this list using
tools like Google Keyword Planner.
Optimize Content: Incorporate these keywords naturally into your website’s content,
including product descriptions, blog posts, FAQs, and meta tags (title and description).
SEO Plan Plan
On-Page SEO
Meta Tags: Ensure each page has a unique title and description that includes relevant
keywords.
Header Tags: Use header tags (H1, H2, H3) to structure your content effectively. The
main keyword should appear in the H1 tag of the page.
Image Optimization: Use alt tags for images, describing them with relevant keywords,
such as "Silicoil brush cleaning tank."
SEO Plan Plan
Quality Content
Blog Posts: Create informative content that addresses common questions or topics
related to paintbrush cleaning and maintenance.
Guides and How-To Articles: Post detailed guides on using Silicoil products effectively,
which can help in ranking for long-tail keywords.
SEO Plan Plan
Website Design: Ensure your website is visually appealing, easy to navigate, and quick to
load.
Mobile Optimization: With the increasing use of mobile devices, ensure your website is
mobile-friendly.
SEO Plan Plan
Backlink Strategy
Quality Backlinks: Get high-quality backlinks from reputable sites in the art supplies or
creative sectors. This could involve collaborations or guest blog postings.
Technical SEO
Site Speed: Use tools like Google PageSpeed Insights to find and fix issues that slow
down your site.
Secure Website: Ensure your website uses HTTPS, as this is a factor Google considers
for ranking.
Sitemaps and Robots.txt: Make sure your website has an up-to-date XML sitemap
submitted to Google Search Console, and that the robots.txt file is properly configured
to allow search engine crawlers.
SEO Plan Plan
Monitor Performance
Google Analytics: Use Google Analytics to track visitor behavior on your site and
identify what works and what doesn't.
Google Search Console: Use this tool to see how your site performs in search results,
which keywords bring traffic, and how you can improve.
SEO Plan Plan
Continuous Improvement
Regular Updates: Keep your website content fresh and regularly updated. This shows
Google that your site is active and relevant.
Feedback Loop: Implement changes based on feedback from analytics and user
interaction.
Action Plan
Action Plan Plan