CH - 2 Business Research Methods
CH - 2 Business Research Methods
3. Data gathering
4. Data analysis
4. The subject selected for research should be familiar and feasible so that the
related research material or sources of research are within one’s reach.
Daily problems
Technological changes
Recent trends
Unexplored areas
4. A brief description of any solutions to the problem that have been tried in the past, how well they have worked,
and why further research is needed (justification for your study).
5. A description of the type of information expected to result from the project and how this information will be
used to help solve the problem.
6. If necessary, a short list of definitions of crucial concepts used in the statement of the problem.
Establishing Operational Definitions
• The main aim of formulating a research problem is to clearly and precisely define the research problem.
• In defining the problem you may use certain words or items that are difficult to measure and/or to
understand that may vary from respondent to respondent.
• In a research study you need to define these clearly in order to avoid ambiguity and confusion. This is
achieved through the process of developing operational/ working definitions.
• Operational definitions give an operational meaning to the study population and the concepts used. It is
only through making your procedures explicit that you can validly explain, verify and test.
• Your arguments must convince others about the appropriateness of your definitions. You need to develop
operational definitions for the major concepts you are using in your study and to develop a framework
for the study population enabling you to select appropriate respondents.
• Example: To find out the number of children living below the poverty line in Addis Ababa.
Research Objectives
&
Research Question
Formulation of a Research Objective
* A research objective is a statement that clearly depicts (describes) the goal to be achieved by a research
project. It summarizes what is to be achieved by the study.
* Objectives are statements on the essence of a given enquiry and also inform a reader of what you want to
achieve through the study. It is extremely important to word (express) them clearly and specifically.
* Commonly, research objectives are classified into general objectives or main objectives and specific
objectives or sub- objectives.
• Research questions are derived from the problem statements and express the research objectives in
terms of questions that can be addressed by research.
• Research questions make it easier to understand what is perplexing and to indicate what issues have to
be resolved. A research question is the researcher’s translation of the problem into a specific inquiry.
It is a tentative solution/proposition/explanation.
Research questions and hypothesis can add clarity to the statement of the
development problem.
Hypotheses are more specific than research questions therefore require considerably
more theoretical support.
Key distinction between research questions and hypotheses is that hypotheses can
generally specify the direction of a relationship.
Contd.,
• If we are going to compare method A with method B about its superiority and
if we proceed on the assumption that both methods are equally good, then
this assumption is termed as the null hypothesis.
the null statement is expressed as no (significant) relationship
between two variables
• As against this, we may think that the method A is superior or the method B is
inferior, we are then stating what is termed as alternative hypothesis.
alternative hypothesis is a statement expressing a relationship between
two variables or indicating differences between groups.
• At times, a researcher may suspect that two variables are related but have insufficient theoretical
rationale to support the relationship as positive or negative. In this case, hypotheses cannot be offered.
• At times in research, particularly in exploratory research, we can only offer research questions.
• Research hypotheses are much more specific and therefore require considerably more theoretical
support.
• In addition, research questions are interrogative, whereas research hypotheses are declarative.
Questions & answers
Thank you!
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