A

PROJECT REPORT
ON
SEARCH ENGINE OPTIMIZATION AND
STRATEGIES TO IMPROVE WEBSITE VISIBILITY

SUBMITTED TO
SAVITRIBAI PHULE PUNE UNIVERSITY

IN THE PARTIAL FULLFILMENT OF

THREE YEARS FULL TIME DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
MARKETING SPECIALIZATION

SUBMITTED BY

SAURABH KAILASH MADAVI

(AY2023-24 )
UNDER THE GUIDANCE OF

PROF. NETRA WYAWAHARE

AT
DR. D.Y. PATIL ARTS COMMERCE AND SCIENCE COLLEGE,
PIMPRI, PUNE 411018
 Dr. D.Y. Patil Unitech Society’s
DR. D.Y. PATIL ARTS, COMMERCE & SCIENCE
COLLEGE
Pimpri, Pune 411018
Affiliated to Savitribai Phule Pune University (ID NO. PU/PN/ACS/111/1995)
Recognised by Govt of Maharashtra

CERTIFICATE

This is to certify that, Saurabh Kailash Madavi is a bonafide student at our college,
pursuing the course, Bachelor of Business Administration from Savitribai Phule Pune
University for the academic year 2023-24 with specialization in Marketing, for semester
VI.

The Project titled, “Search engine optimization and strategies to improve website
visibility” is submitted in the partial fulfilment of BBA Course from Savitribai Phule Pune
University.

This has been found worthy of acceptance.

Project Guide External Examiner Department

Head
 Index

Title Page. No

1 Introduction 1-12

2 Objectives 13-14

3 Data collection 15-21

4 Data Analysis 22-42

5 Findings 43-44

6 Conclusion 45-46

7 Recommendations 47-48
 Chapter 1

Introduction

1
 INTRODUCTION

Search engine optimization (SEO) is the process of improving the quality and quantity
of website traffic to a website or a web page from search engines. SEO targets unpaid traffic
(known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid
traffic may originate from different kinds of searches, including image search, video
search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-
programmed algorithms that dictate search engine behavior, what people search for, the
actual search terms or keywords typed into search engines, and which search engines are
preferred by their targeted audience. SEO is performed because a website will receive more
visitors from a search engine when websites rank higher on the search engine results
page (SERP). These visitors can then potentially be converted into customers.

SEO is a critical marketing channel. First, and foremost: organic search delivers 53% of all
website traffic. That’s one big reason why the global SEO industry is forecast to reach a
staggering $122.11 billion by 2028. SEO drives real business results for brands, businesses
and organizations of all sizes.

Whenever people want to go somewhere, do something, find information, research or buy a

product/service – their journey typically begins with a search. But today, search is incredibly
fragmented. Users may search on traditional web search engines (e.g., Google, Microsoft
Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon). In fact,
61% of U.S. online shoppers start their product search on Amazon, compared to 49% who
start on a search engine like Google.

2
Trillions of searches are conducted every year. Search is often the primary source of traffic
for websites, which makes it essential to be “search engine friendly” on any platform where
people can search for your brand or business. What this all means is that improving your
visibility, and ranking higher in search results than your competition, can positively impact
your bottom line, SEO is also incredibly important because the search engine results pages
(or SERPs) are super competitive – filled with search features (and PPC ads).

SERP features include: Knowledge panels, featured snippets, Maps, Images. Videos, Top
stories (news). Another reason SEO is critical for brands and businesses: unlike other
marketing channels, good SEO work is sustainable. When a paid campaign ends, so does the
traffic. Traffic from social media traffic is at best unreliable – and a fraction of what it once
was. SEO is the foundation of holistic marketing, where everything your company does
matters. Once you understand what your users want, you can then implement that knowledge
across your:

• Campaigns (paid and organic).

• Website content.
• Social media properties.

SEO is a channel that drives the traffic you need to achieve key business goals (e.g.,
conversions, visits, sales). It also builds trust – a website that ranks well is generally regarded
as authoritative or trustworthy, which are key elements Google wants to reward with better
rankings.

3
Types of SEO
There are three types of SEO:

• Technical SEO: Optimizing the technical aspects of a website.

• On-site SEO: Optimizing the content on a website for users and search engines.
• Off-site SEO: Creating brand assets (e.g., people, marks, values, vision, slogans,
catchphrases, colors) and doing things that will ultimately enhance brand awareness
and recognition (i.e., demonstrating and growing its expertise, authority and
trustworthiness) and demand generation.

You maintain 100% control over content and technical optimizations. That’s not always true
with off-site (you can’t control links from other sites or if platforms you rely on end up
shutting down or making a major change), but those activities are still a key part of this SEO
trinity of success. Imagine SEO as a sports team. You need both a strong offense and defense
to win – and you need fans (a.k.a., an audience). Think of technical optimization as your
defense, content optimization as your offense, and off-site optimization as ways to attract,
engage and retain a loyal fanbase.

Technical optimization :-
Optimizing the technical elements of a website is crucial and fundamental for SEO
success. It all starts with architecture – creating a website that can be crawled and indexed
by search engines. You want to make it easy for search engines to discover and access all of
the content on your pages. What technical elements matter here: URL structure, navigation,
internal linking, and more. Experience is also a critical element of technical optimization.
Search engines stress the importance of pages that load quickly and provide a good user
experience. Elements such as Core Web Vitals, mobile-friendliness and usability, HTTPS,
and avoiding intrusive interstitials all matter in technical SEO. Another area of technical
optimization is structured data (a.k.a., schema). Adding this code to your website can help
search engines better understand your content and enhance your appearance in the search
results. Plus, web hosting services, CMS (content management system) and site security all
play a role in SEO.

4
Content optimization :-

In SEO, your content needs to be optimized for two primary audiences: people and search
engines. What this means is that you optimize the content your audience will see (what’s
actually on the page) as well as what search engines will see (the code).The goal, always, is
to publish helpful, high-quality content. You can do this through a combination of
understanding your audience’s wants and needs, data and guidance provided by Google.

When optimizing content for people, you should make sure it:

• Covers relevant topics with which you have experience or expertise.

• Includes keywords people would use to find the content.
• Is unique or original.
• Is well-written and free of grammatical and spelling errors.
• Is up to date, containing accurate information.
• Includes multimedia (e.g., images, videos).
• Is better than your SERP competitors.
• Is readable – structured to make it easy for people to understand the information
you’re sharing (think: subheadings, paragraph length, use bolding/italics,
ordered/unordered lists, reading level, etc.)

5
Off-site optimization :-
There are several activities that may not be “SEO” in the strictest sense, but nonetheless can
align with and help contribute indirectly to SEO success.

Link building (the process of acquiring links to a website) is the activity most associated
with off-site SEO. There can be great benefits (e.g., rankings, traffic) from getting a diverse
number of links pointing at your website from relevant, authoritative, trusted websites. Link
quality beats link quantity – and a large quantity of quality links is the goal. And how do you
get those links? There are a variety of website promotion methods that synergize with SEO
efforts. These include:

• Brand building and brand marketing: Techniques designed to boost recognition and
reputation.
• PR: Public relations techniques designed to earn editorially-given links.
• Content marketing: Some popular forms include creating videos, ebooks, research
studies, podcasts (or being a guest on other podcasts) and guest posting (or guest
blogging).
• Social media marketing and optimization: Claim your brand’s handle on any and all
relevant platforms, optimize it fully and share relevant content.
• Listing management: Claiming, verifying and optimizing the information on any
platforms where information about your company or website may be listed and found
by searchers (e.g., directories, review sites, wikis).
• Ratings and reviews: Getting them, monitoring them and responding to them.

Generally, when talking about off-site, you’re talking about activities that are not going to
directly impact your ability to rank from a purely technical standpoint.

However, again, everything your brand does matters. You want your brand to be found
anywhere people may search for you. As such, some people have tried to rebrand “search
engine optimization” to actually mean “search experience optimization” or “search
everywhere optimization.”

6
 Some Popular Search Engines

Google was officially launched in 1998 by Larry Page and Sergey Brin to market Google
Search, which has become the most used web-based search engine. Larry Page and Sergey
Brin, students at Stanford University in California, developed a search algorithm at first
known as "BackRub" in 1996, with the help of Scott Hassan and Alan Steremberg. The
search engine soon proved successful and the expanding company moved several times,
finally settling at Mountain View in 2003. This marked a phase of rapid growth, with the
company making its initial public offering in 2004 and quickly becoming one of the world's
largest media companies. The company launched Google News in 2002, Gmail in 2004,
Google Maps in 2005, Google Chrome in 2008, and the social network known as Google+
in 2011 (which was shut down in April 2019), in addition to many other products. In 2015,
Google became the main subsidiary of the holding company Alphabet Inc.

The search engine went through many updates in attempts to eradicate search engine
optimization.

Google has engaged in partnerships with NASA, AOL, Sun Microsystems, News
Corporation, Sky UK, and others. The company set up a charitable offshoot, Google.org, in
2005.

The name Google is a misspelling of Googol, the number 1 followed by 100 zeros, which
was picked to signify that the search engine was intended to provide large quantities of
information.

7
Microsoft Bing, commonly referred to as Bing, is a search engine owned and operated
by Microsoft. The service traces its roots back to Microsoft's earlier search engines,
including MSN Search, Windows Live Search, and Live Search. Bing offers a broad
spectrum of search services, encompassing web, video, image, and map search products, all
developed using ASP.NET.

The transition from Live Search to Bing was announced by Microsoft CEO Steve Ballmer on
May 28, 2009, at the All Things Digital conference in San Diego, California. The official
release followed on June 3, 2009. Bing introduced several notable features at its inception,
such as search suggestions during query input and a list of related searches, known as the
'Explore pane'. These features leveraged semantic technology from Powerset, a company
Microsoft acquired in 2008. Microsoft also struck a deal with Yahoo! that led to Bing
powering Yahoo! Search.

Microsoft made significant strides towards open-source technology in 2016, making

the BitFunnel search engine indexing algorithm and various components of Bing open
source. In February 2023, Microsoft launched Bing Chat (later renamed Microsoft Copilot),
an artificial intelligence chatbot experience based on GPT-4, integrated directly into the
search engine. This was well-received, with Bing reaching 100 million active users by the
following month.

As of 2023, Bing holds the position of the second-largest search engine worldwide,
commanding a query volume of 12%, trailing Google's 79%. Other competitors
include Baidu with 5% and Yahoo! Search, which is largely powered by Bing, with 2%.

8
How does SEO works?

Understanding how search engines work :-

Simply, if you want people to find your business via search on any platform you need to
understand the technical processes behind how the engine works and then make sure you are
providing all the right signals to influence that visibility. When talking about traditional web
search engines like Google, there are four separate stages of search:

• Crawling: Search engines use crawlers to discover pages on the web by following
links and using sitemaps.
• Rendering: Search engines generate how the page will look using HTML, JavaScript
and CSS information.
• Indexing: Search engines analyze the content and metadata of the pages it has
discovered and add them to a database (though there’s no guarantee every page on
your website will be indexed).
• Ranking: Complex algorithms look at a variety of signals to determine whether a
page is relevant and of high-enough quality to show when searchers enter a query.

But optimizing for Google search is different from optimizing for search other platforms like
YouTube or Amazon.

Let’s take Facebook, for example, where factors such as engagement (Likes, comments,
shares, etc.) and who people are connected to matter. Then, on Twitter, signals like recency,
interactions, or the author’s credibility are important.

And further complicating things: search engines have added machine learning elements in
order to surface content – making it even harder to say “this” or “that” resulted in better or
worse performance.

9
 Strategies to Improve Website Visibility

Improving website visibility involves various strategies aimed at increasing its presence and
prominence across different channels. Here are some effective strategies:

1. Search Engine Optimization (SEO):

• Keyword Research: Identify relevant keywords and incorporate them

naturally into your website content.

• On-Page Optimization: Optimize title tags, meta descriptions, headings,

URLs, and content for search engines.

• Technical SEO: Ensure your website is fast-loading, mobile-friendly, and

easily crawlable by search engine bots.

• Off-Page Optimization: Build high-quality backlinks from reputable websites

and cultivate brand mentions.

2. Content Marketing:

• Create high-quality, valuable content that addresses the needs and interests
of your target audience.

• Publish regularly to keep your website fresh and relevant.

• Use various content formats such as blog posts, articles, videos, infographics,
and podcasts to appeal to different preferences.

10
3. Social Media Marketing:

• Establish a presence on relevant social media platforms where your audience

is active.

• Share your content and engage with your audience to increase brand visibility
and drive traffic back to your website.

• Use social media advertising to reach a larger audience and promote your
content.

4. Email Marketing:

• Build an email list of subscribers interested in your products or services.

• Regularly send out newsletters, promotions, and updates to keep your

audience engaged and drive traffic to your website.

5. Influencer Marketing:

• Partner with influencers in your industry or niche to reach their audience and
increase your brand visibility.

• Collaborate with influencers to create sponsored content or promotions that

drive traffic to your website.

6. Guest Blogging:

• Contribute guest posts to reputable websites and blogs in your industry.

• Include links back to your website in your guest posts to drive referral traffic
and improve your website's authority.

7. Local SEO:

• Optimize your website for local search by including location-specific

keywords and creating local business listings on platforms like Google My
Business.

• Encourage customer reviews and testimonials to improve your visibility in

local search results.
11
 8. Paid Advertising:

• Utilize pay-per-click (PPC) advertising platforms like Google Ads and social
media ads to target specific keywords, demographics, and interests.

• Experiment with different ad formats and targeting options to maximize your

visibility and ROI.

9. Optimize for Voice Search:

• With the rise of voice-enabled devices, optimize your content for voice search
queries by using natural language and answering common questions
concisely.

10. Monitor and Analyze Performance:

• Use web analytics tools like Google Analytics to track website traffic, user
behavior, and conversions.

• Continuously analyze performance metrics to identify areas for improvement

and refine your strategies accordingly.

By implementing these strategies effectively and consistently, you can improve your
website's visibility, attract more traffic, and ultimately achieve your business goals.

12
 Chapter 2

Objectives

13
Objectives:-

❖ To study search engine optimization and strategies to improve website visibility.

❖ To increase online visibility and attract more customers to grow businesses.

❖ To optimize websites to rank higher on search engines and boost performance.

❖ To ensure content is easily found by target audiences through search engines.

14
 Chapter 3

Data Collection

15
 DATA COLLECTION

Data collection is a standout amongst the most essential stages in carrying on a research.
You can have the best research plan in the world, however in the event that you can’t gather
the necessary data you will not have the capacity to complete your venture. Data collection
is extremely challenging work which needs exhaustive planning, diligent work,
understanding, determination and more to have the capacity to complete the assignment
effectively. Data collection begins with figuring out what sort of data is needed.

TYPES OF DATA COLLECTION

1. PRIMARY DATA
2. SECONDARY DATA

Primary data:-

When someone refers to the primary data they are referring to the data collected by the
researcher himself/herself. This is the data that has never being gather before, weather it in
the particular way, or at a certain period of time. Researcher tends to gather this type of data
when what they want cannot be find from the outside sources. Researcher tends to gather
this type of data when what they want cannot be find from the outside sources. You can
tailor your data questions and collection to fit the need of your research questions.

Primary data actually follows behind secondary data because you should use current
information and data before collecting more so you can be informed about what has already
be discovered on a particular research topic.

Primary data collected by

• Interview
• Observation
• Action research
• Questionnaires
16
Secondary data:-

If the time or hassle of collecting your own data is too much, or the data collection has been
already been done, secondary data may be more appropriate for your research.

This type of data typically comes from other studies done by other institutions or
organizations. There is no less validity with secondary data, but you should be well informed
about how it was collected.

Secondary sources are data that already exists

▪ Previous research
▪ Official statistics
▪ Mass media product
▪ Web information and historical data

17
Questionnaire :-

1. How familiar are you with the concept of search engine optimization?
Very familiar
Somewhat familiar
Not familiar

2. How often do you use search engine for finding product and services?
Once a day
Several times
Sometimes
Every time

3. Which search engine do you use the most?

Google
Bing
Duck Duck go
Others

4. When searching for product and services, which of the following do you commonly
click on?
Paid search ads
Organic search ads
Local listing

5. On the scale of 125 how important do you consider SEO for the online visibility of
a website?

6. What factor do you believe the most significant impact on search engine ranking?
Quality of content
Keyword
Algorithm updates
User Experience

18
7. How do you measure success of SEO efforts?
Organic traffic
Keyword Ranking
Conversion Rates
Competitors Analysis

8. Do you think SEO is more important for certain type of businesses or industries?
Yes
No
Maybe

9. Do you think hiring an SEO consultant or agency to help improve your websites
search engine ranking?
Yes
No
Maybe

10. What improvement would you like to see in the current SEO strategy?
Keyword research
Content Quality and Relevance
Mobile Optimization
Updated SEO Trends

11. Do you think websites mobile friendly for better SEO performance?
Yes
No
Maybe

19
12. What tool or resources do you typically use to learn about SEO techniques and
strategies?
Online Courses and Training Programs
SEO Blogs and Websites
SEO Books and eBooks
Webinars and Podcasts

13. What are the biggest challenges do you think people face when trying to improve
your website SEO?
Algorithm Updates
Technical SEO Issues
Keyword Research
Content Quality and Relevance

14. Do you think creating high quality content for website improve SEO?
Yes
No
Maybe

15. Do you think advancement in the technology will help impact future of SEO?
Yes
No
Maybe

16. Which respect of your do you think people find most challenging to understand or
implement?
Technical SEO
Content Optimization
Link Building
Algorithm Updates

20
17. What do you think voice search will impact SEO in future?
Yes
No

18. What do you believe will be the most significant SEO trends in the next year?
User Experience (UX) Optimization
Voice Search Optimization
Video and Visual Search Optimization
AI and Machine Learning

19. Do you think I see your play important role for expansion of e-commerce business?
Yes
No
Maybe

20. How important do you think learning SEO for newly start business for their growth?
Very important
Somewhat important
Not important

21
 Chapter 4

Data Analysis

22
1. How familiar are you with the concept of Search Engine Optimization?
Particulars No. of Respondents Percentage
Very familiar 14 63.6%
Somewhat familiar 8 36.4%
Not familiar 0 0%

Interpretation :- According to the above data 63.6% people are familiar about the search
engine optimization and 36.4% people are not aware about it.

23
2. How often do you use search engines for finding products and services?
Particulars No. of Respondents Percentage
Once a Day 4 18.2%
Several times 8 36.4%
Sometimes 7 31.8%
Every time 3 13.6%

Interpretation :- According to the above data 1802% people use search engine once a day,
36.4% uses several times , 31.8% and 13.6% use search engine sometime and every time.

24
 3. Which search engine do you use the most?
Particulars No. of Respondents Percentage
Google 18 81.8%
Bing 2 9.1%
Duck Duck go 2 9.1%
Others 0 0%

Interpretation:- According to the above data 81.8% people use Google as search engine
and 9.1% people use bing and remaining 9.1% people use to duckk duck go as search
engine.

25
 4. When searching for product and services, which of the following do you commonly
click on?

Particulars No. of Respondents Percentage

Paid search ads 5 22.7%
Organic search ads 12 54.5%
Local listing 5 22.7%

Interpretation:- According to the above data 54.5% people commonly click on organic
search ads while searching for product or services 22.7% people responded to paid search
ads and remaining 22.7% people responding to local listing.

26
 5. On the scale of 1 to 5, how important do you consider SEO for the online visibility
of the website?
Particulars No. of Respondents Percentage
1 3 13.6%
2 5 22.7%
3 7 31.8%
4 5 22.7%
5 2 9.1%

Interpretation:- According to the above data 31.8% people think it is moderately important
while 9.1%% people find it very important and remaining 22.7% and 22.7% people
moderate.

27
 6. What factor do you believe have the most significant impact on search engine
ranking?
Particulars No. of Respondents Percentage
Quality of content 7 31.8%
Keyword 7 31.8%
Algorithm updates 6 27.3%
User Experience 2 9.1%

Interpretation:- According to the above data 31.8% and 31.8% people find quality of
content and keyword impact SEO while 27.3% people responded to algorithm updates and
remaining 9.1% people responding to user experience.

28
 7. How do you measure success of SEO efforts?

Particulars No. of Respondents Percentage

Organic traffic 8 36.4%
Keyword ranking 4 18.2%
Conversion rates 7 31.8%
Competitors Analysis 3 13.6%

Interpretation:- According to the above data 36.4% people measure success of SEO as
organic traffic while 31.8% people responded to conversion rates and remaining 18.2%
and 13.6% people responding to keyword ranking and competitors analysis.

29
 8. Do you think SEO is more important for certain types of businesses or industries?

Particulars No. of Respondents Percentage

Yes 15 68.2%
No 3 13.6%
May be 4 18.2%

Interpretation:- According to the above data 68.2% people find SEO is important for
business while 13.6% people found it is not important and remaining 18.2% people are not
sure about it.

30
 9. Do you think hiring an SEO consultant or agency to help improve your website’s
search engine ranking?

Particulars No. of Respondents Percentage

Yes 13 59.1%
No 2 9.1%
May be 7 31.8%

Interpretation:- According to the above data 59.1% think hiring SEO consultant helps to
improve website ranking while 9.1% people responded to no and remaining 31.8% people
are not sure about it.

31
 10. What improvements would you like to see in current SEO strategy?

Particulars No. of Respondents Percentage

Keyword research 5 22.7%
Content quality and 10 45.5%
relevance
Mobile optimization 3 13.6%
Updated SEO trends 4 18.2%

Interpretation:- According to the above data 45.5% people quality content needs to be
improve for current SEO strategy while 22.7% people responded to keyword research and
remaining 13.6% and 18.2% people responding to mobile optimization and updated SEO
trends.

32
 11. Do you think website is mobile-friendly for better SEO performance?

Particulars No. of Respondents Percentage

Yes 18 81.8%
No 4 18.2%

Interpretation:- According to the above data 81.8% of people think SEO helps website
should be mobile friendly to improve website performance while 18.2% people responded
to no.

33
 12. What tools or resources do you typically use to learn about SEO techniques and
strategies?

Particulars No. of Respondents Percentage

Online courses and training 11 50%
programs
SEO blogs and websites 9 40.9%
SEO books and ebooks 0 0%
Webinars and podcasts 2 9.1%

Interpretation:- According to the above data 50% people think online courses are best
resource to learn SEO techniques while 40.9% people responded to SEO blogs and website
and remaining 9.1% people are respond to webinars and podcast.

34
 13. What are the biggest challenges do you think people face when trying to improve
your websites’s SEO?
Particulars No. of Respondents Percentage
Algorithms updates 7 31.8%
Technical SEO issues 7 31.8%
Keyword research 2 9.1%
Content quality and 6 27.3%
relevance

Interpretation:- According to the above data 31.8% and 31.8% people think algorithm
updates and technical SEO are biggest challenge of SEO while 9.1% people responded to
keyword research and remaining 27.3% people are responded to quality content.

35
 14. Do you think creating high quality content for website improves SEO?
Particulars No. of Respondents Percentage
Yes 13 92.9%
No 1 7.1%
May be 0 0%

Interpretation:- According to the above data 92.9% people think creating high quality
content helps to improve SEO while 7.1% people responded to no.

36
 15. Do you think advancements in technology will impact the future of SEO?

Particulars No. of Respondents Percentage

Yes 15 68.2%
No 3 13.6%
May be 4 18.2%

Interpretation:- According to the above data 68.2% people think advancement in

technology impact future of SEO while 13.6% people responded to no and remaining
18.2% people are not sure about it.

37
 16. Which aspect of SEO do you think people find most challenging to understand
or implement effectively?

Particulars No. of Respondents Percentage

Technical SEO 6 27.3%
Content optimization 5 22.7%
Link building 6 27.3%
Algorithm updates 4 18.2%
Others 1 4.5%

Interpretation:- According to the above data 27.3% people think link building is most
challenging to understand while 27.3% people responded to technical SEO and remaining
22.7% and 18.2% people are responded to content optimization and algorithm updates and
4.5% are not sure about it.

38
 17. What do you think voice search will impact SEO in the future?

Particulars No. of Respondents Percentage

Yes 22 100%
No 0 0%

Interpretation:- According to the above data 100% people think voice search will impact
SEO.

39
 18. What do you believe will be the most significant SEO trends in the next year?
Particulars No. of Respondents Percentage
User experience 7 31.8%
optimization
Voice search optimization 5 22.7%
Video and visual search 6 27.3%
optimization
AI and machine learning 4 18.2%

Interpretation:- According to the above data 31.8% people believe user experience
optimization is significant trend next year while 22.7% and 27.3% people responded to
voice search optimization and video and visual search optimization and remaining 18.2%
people are responded to AI and machine learning.

40
 19. Do you think SEO play important role for expansion of e-commerce business?
Particulars No. of Respondents Percentage
Yes 14 63.6%
No 5 22.7%
May be 3 13.6%

Interpretation:- According to the above data 63.6% people think SEO plays important role
in e-commerce while 22.7% people responded to no and remaining 13.6% people are not
sure about it.

41
 20. How important do you think learning SEO for newly start business for their
growth?
Particulars No. of Respondents Percentage
Very important 14 63.6%
Somewhat important 8 36.4%
Not important 0 0%

Interpretation:- According to the above data 63.6% people think learning SEO is very
important for growth of business while 36.4% people responded to somewhat important.

42
Chapter 5

Findings

43
 Findings

➢ Research: Look for reliable information online about effective SEO strategies. This
could be from trusted websites, blogs, or SEO experts.

➢ Competitor Analysis: See what your competitors are doing with their websites. Look
at their content, keywords, and backlinks to get ideas.

➢ Keyword Research: Use tools like Google Keyword Planner or SEMrush to find out
what words and phrases people are searching for in your industry.

➢ Content Quality: Make sure your content is high-quality, relevant, and includes your
target keywords naturally.

➢ Technical Health Check: Check your website for any technical issues that might
affect its performance in search engines. Use tools like Google Search Console to
identify problems.

➢ Link Building: Try to get other reputable websites to link to yours. This can improve
your site's credibility and visibility in search results.

➢ Analytics Review: Monitor your website traffic and rankings over time. This can
help you see what's working and what needs improvement.

44
 Chapter 6

Conclusions

45
 Conclusion

• Targeted keyword optimization for improved search engine rankings.

• Creation of high-quality, user-focused content to engage audiences and earn valuable

backlinks.

• Technical SEO optimization to enhance website accessibility and performance.

• Strategic link building efforts to build domain authority.

• Integration of social media to amplify content reach and drive website traffic.

• Ongoing performance monitoring and optimization to track progress and adapt

strategies accordingly.

• Ensure the website is optimized for mobile devices to cater to the increasing number
of mobile users and improve search rankings.

• Regularly update and refresh website content to signal relevance to search engines
and maintain audience engagement.

• Encourage positive reviews and maintain accurate local listings on platforms like
Google My Business to boost local SEO efforts

46
 Chapter 7

Recommendations

47
 Recommendations

• Educate yourself on SEO fundamentals through free online resources.

• Define clear objectives for your SEO efforts, such as increasing website traffic or
improving rankings.

• Identify relevant keywords using tools like Google Keyword Planner.

• Optimize title tags, meta descriptions, and content for target keywords.

• Develop valuable, engaging content that resonates with your audience.

• Focus on acquiring quality backlinks from reputable websites in your industry.

• Track key metrics using tools like Google Analytics to measure success.

• Keep abreast of SEO trends and algorithm changes to adapt your strategy
accordingly.

48