SkillsBuild Learning Atendimento Ao Cliente
SkillsBuild Learning Atendimento Ao Cliente
SkillsBuild Learning
Course 1: Communication Skills
Introduction
5 Minutos
Welcome to the Customer Engagement Specialist courses and getting started on your journey to becoming a
customer service representative!
1. Communication Skills
2. Personality Dynamics
3. Problem Solving
4. Process Controls
Badging opportunities
Complete Communication Skills and Personality Complete Problem Solving and Process Controls,
Dynamics, including the end-of-course quizzes, and including the end-of-course quizzes, and earn
earn the Customer Engagement: Communication the Customer Engagement: Problem Solving and
and Personality Dynamics badge! Process Controls badge!
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The purpose of Communication Skills is to introduce you to the work environment by exploring the importance
of building rapport and maintaining a positive tone when communicating with customers. You'll learn the
value of and demonstrate how to use clear and concise information. You'll also explore how to collaborate
with colleagues to improve the overall work experience for everyone!
Content overview
• Graded quiz
Make sure you play each video and complete the practice activities; they are your opportunity to develop and
apply new skills and reflect on your learning.
Quiz
There is a graded quiz at the end of the course. You must get 80 percent to pass. Don't worry! If you aren't
successful at first, you can retake the quiz as many times as needed to pass.
Duration
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The course might take you from 3 to 4 hours to complete. Remember to take your time, make notes along the
way, and take breaks when needed. You can always come back and pick up where you left off.
When you're done with a lesson, click below to collect your credit and
confirm completion!
Try it now!
Content created by Knowledge Accelerators. For SkillsBuild use only; do not distribute.
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Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
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Idea 1
Start the conversation with a warm up
This can be as simple as, “How is your day going so far?” or “What’s the weather like where you are today?”
But in the case of this caller, you may need to begin by stating that you are sorry they are so frustrated and
understand that your warm up here may really need to be well thought out!
You will learn more about working with angry callers in course 3, Problem Solving.
Idea 2
Use verbal nods
A verbal nod lets the caller know you are listening. You can do this by using soft “ums” and “ahs” as the
customer speaks.
Idea 3
Use active listening skills
Active listening is the process of reflecting on the caller's problem, and then repeating it back to ensure
understanding. Once you have clarified the problem, you must then follow up with questions to help refine
your search for the problem and the solution.
Idea 4
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Be adaptable in your approach
Perhaps the most valuable tip is be adaptable in your approach. There really isn't a one-size-fits-all approach
to building rapport. Each caller comes to the call with their own set of circumstances. You will have to adapt to
the needs of each and every caller!
Then, record yourself saying the same phrase “Have a good day!” with a non-Duchenne smile, and without a
smile.
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How does the Duchenne smile, the non-Duchenne smile, and the non-smile influence how the phrase
sounds?
• Did smiling change the way you felt as you were speaking?
Recording tips
You can make a recording of yourself using your phone or computer. Provided are helpful links to get you
started!
A customer calls in with a computer issue. The call takes a long time since the caller is not following directions
correctly, and the problem they're experiencing is very complicated. You start feeling frustrated and tense,
and notice that your tone changes despite your best efforts to keep it positive. Although they didn’t complain
during the call, you find out later that they filed a complaint against you.
If given the opportunity to “redo the call,” what would you do differently?
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
According to research by Debi LaPlante and Nalini Ambady at Harvard University, people are more likely to
view you as polite and interactions as positive if your tone reinforces the polite words that you are using.
To truly connect with your callers you need to incorporate a positive tone of voice.
Using a positive and polite tone will help make your callers feel at ease and promote a positive perception of
you and your company!
Imagine you receive both these messages from two different customers. How would the nonverbal text clues
you can gather from these messages affect the outcome of your response? Explain your reasoning.
• Customer 1: “Hi. I've been hav trouble with my new comp ...... it won't stop restarting ...... I can't load
anything ...... plz help!!!!!”
• Customer 2: “Hi! I'm having trouble with my new computer. It won't stop restarting, and I can't load
anything. Can you help me fix it?”
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
All customers deserve patience, compassion, and support! It matters more how you type, not how they do. As
you write text communications to customers, keep these things in mind:
• It is more difficult to control how customers interpret your words in written communication than in verbal
communication. Write clear and professional communications and you are more likely to keep your
customers satisfied and informed.
• Just like with verbal communication, do not forget to stay polite and professional.
• Don't overuse punctuation. For instance, it's okay to use an exclamation point for emphasis or to express
excitement, but using three is excessive and increases the likelihood of a misunderstanding.
• Proofread your messages before sending and imagine you're reading them in a bad mood. If you see
something that you think could escalate the situation, revise it to make your intentions clearer. Remember:
You're there to help, and all text-based communications you send should reflect this to the customer!
How would you make sure your tone and non-verbal cues conveyed enthusiasm?
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
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• Go off-script
• Be adaptable
• Set realistic expectations for solutions and keep your promises to every caller
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
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• You can also ask follow-up questions to clarify and narrow down the solution, such as how long they've
been experiencing this problem.
• After you determine the problem, then you can show them how you can help!
• By telling the customer what you're doing, why, and how it will solve their problem, you will help ensure that
they are eager to proceed with the solution. Make sure to be careful in your explanation! It’s important to be
clear, concise, and not too technical!
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Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
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• Keep your questions clear, concise, and fact-based. Open-ended questions should be used to gather
information, while evaluating the problem. Closed-ended questions are used to focus on one specific area
and confirm facts.
• Explain the purpose of your questions to callers. Letting a caller know why you're asking these questions
will help with understanding of the overall problem and decrease the likelihood that callers will become
annoyed from having to answer so many questions.
• Make sure each question serves a purpose. Asking unnecessary questions can make the caller annoyed,
and increase your call time. Stick to the questions that will help you solve the problem at hand.
• Using overly technical language can confuse callers. It's best to substitute the technical term for a more
basic term whenever possible.
• Pay attention to the language the caller uses and meet them where they are. When it is clear that the caller
does not know the correct name of something, include descriptions of the items or options you are referring
to. For example, instead of saying, “click on the File Explorer icon,” simply say, “click on the image of the file
folder at the bottom of your screen.”
• As you progress through the call and continue to introduce new steps, language, and work towards a
solution, it's very important to ask follow-up questions to make sure the caller is performing the steps as
instructed and they do not become overwhelmed or lost by the instructions.
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Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
KISS principle
The KISS principle, which stands for "Keep It Simple and Straightforward" (also called "Keep It Simple Silly"
and "Keep It Short and Simple"), suggests that systems work best if they're kept as simple as possible.
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Occam's razor
Occam's razor is a philosophical principle that states that when multiple solutions exist, the simplest solution
is usually the best. This principle should only be used when both solutions work equally well, but one is more
complex than the other.
1. What steps would you take to understand the problem the caller is experiencing?
4. How would you make sure you kept things simple for the caller? (Remember: Apply the KISS principle
and/or Occam's razor if necessary.)
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
Idea 1
Know the appropriate course of action
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When addressing the customer, make sure to comprehend the issue first before jumping in. To ensure
understanding, you can repeat the problem back to the customer. Then, you can discuss and demonstrate
your ideal solution.
Idea 2
Ask clear and concise questions
You need to make sure your questions are clear and concise. It is important to ask follow-up questions to
provide better assistance. Your questions should be succinct, and you should explain the purpose of your
questions to the caller. Each question should serve a purpose.
Technical language may do more harm than good. Use basic language and ask for a description of the issue.
The only exception to this is if the caller introduces technical language and demonstrates knowledge.
Idea 3
Keep things simple
When you use the KISS principle or Occam's razor, you can target on the essentials. Focusing on the
essentials helps you accomodate frustrated customers and speed up customer interactions. Processes are
ideal when they are basic. The solution that's best is the one that makes the fewest assumptions. This also
boosts the chances that the customer will become self-reliant when they come across the same issue again.
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How would you get to the facts by asking probing questions? Remember: Every question needs to serve a
purpose. Choose your questions wisely!
In your own words, answer why you think it is important to keep things simple when talking to a customer.
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
As you know, one thing that’s important here is not to assume that the customer is right and that her phone is
actually broken. Your questions will be key here. Did your probing questions follow the guidelines outlined?
• Questions are open-ended to evaluate the problem, and close-ended questions to focus on a specific area
and confirm facts.
Did you use what you learned about the KISS principle and Occam's razor and to answer the question about
why keeping things simple is important?
KISS principle
The KISS principle, which stands for "Keep It Simple and Straightforward" (also called "Keep It Simple Silly"
and "Keep It Short and Simple"), suggests that systems work best if they're kept as simple as possible.
Occam's razor
Occam's razor is a philosophical principle that states that when multiple solutions exist, the simplest solution
is usually the best. This principle should only be used when both solutions work equally well, but one is more
complex than the other.
What is information overload, and how can I help customers who are
experiencing it?
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Is there anything in this clip that might indicate that the caller is experiencing information overload? If so,
explain what it is.
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
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Callers experiencing information overload will provide a lot of background information on the situation, and
any methods to solve the problem that they have tried already. Callers will also be very eager for a quick
solution to their problem, and may even demand that the situation be resolved promptly, since they have been
working hard to resolve the issue themselves. Callers may appear distrustful or judgmental because they have
been researching solutions on their own. They may be worried that you will not be able to fix their problem,
just as they couldn't.
Callers will also be impatient and will likely see the problem as a huge waste of time. Staying calm and patient
is key for callers experiencing information overload, and you may have to refocus them and remind them that
you are both working hard to solve their problem. They are likely to be calm and more patient if they receive
these reminders.
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How would you help this caller? In your explanation, make sure to demonstrate your understanding of
information overload.
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
Save Text
You can help out the caller by asking what they've already tried to do to solve their problem, and then skipping
those troubleshooting steps. By skipping these steps, you will likely help to reduce caller stress and honor
efforts they have already taken to solve their own problem.
You can also help your callers avoid Information Overload by avoiding providing too much background
information. In this case, you would want to avoid talking through the many issues that could possibly be
going on with the printer, and would instead want to focus on solving the problem, not involving them
significantly in what could have gone wrong.
Again, it important to avoid using technical language. Callers will already feel overwhelmed by their problem,
and adding overly-technical language on top of this is likely to make them feel even more overwhelmed.
Along with not providing too much background information on the caller's problem, stick to the facts and
steps needed to solve the problem. Do not ask the caller to perform more steps than necessary, and avoid
providing them with too much additional information.
Write out the process to make a peanut butter and jelly sandwich in simple fact-based directions. Remember
what you learned in Topic 2 about providing clear and concise directions.
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
Additionally, you do not want to overload them with information that could cause the person to become
overwhelmed, frustrated, and angry.
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How would you say “no” to this caller? (Include at least 3 of the 5 steps in the art of saying no.)
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
Idea 1
Step 1: Stay calm and confident.
Even if the caller seems angry, make sure that you stay calm and polite as you explain the situation.
Idea 2
Step 2: Express regret and offer an explanation.
For example, if a customer wants support for a product that you are no longer providing support for, you might
say, “I’m sorry. We are no longer offering support for that product.”
Idea 3
Step 3: Be enthusiastic about what you can offer to the caller, and express empathy.
Idea 4
Step 4: Maintain a smile and stay confident, but firm.
The caller may try to argue with you and be frustrated, but staying confident and keeping a smile on your face
while staying patient and maintaining your resolve will help.
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Idea 5
Step 5: Don't go against company policy.
If the caller tries to get you to go against company policy, such as trying to convince you to provide support for
an outdated product you are no longer servicing, or replace a product that is out of warranty, stay calm and
stick to company policy.
Audio 1 Audio 2
Which voice clip do you believe represents the better solution for the caller and why?
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
Clip 1 guides the customer through the problem step by step, and assumes the caller might need help finding
icons. This is less likely to cause frustration. Remember: Treating each caller as an “average customer” and
assuming that all callers have foundational knowledge may be a tempting way to handle customer support.
But the fact is, each caller will require personalized support!
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Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
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Idea 1
Empathize with your caller
It’s important to let the caller know that you care about the issue they are experiencing.
Idea 2
Don’t take the easy way out
It can be easy to brush off any problem that’s not yours, or to give the caller a quick fix that may only solve
their problem temporarily, or just get them started and trust that they will figure the rest out on their own.
Idea 3
Be a resource
The caller is relying on you to provide them with accurate support. It’s important to provide them with the
information they need, but also to admit when you do not know the answer.
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Clip 1 Clip 2
Explain your “takeaways” from each clip to demonstrate your understanding of the importance of
collaboration between you and your colleagues.
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
Remember:
• By learning from the experiences of your colleagues, you will learn valuable skills that can help you to
become a better agent!
• It’s not just important to listen to your colleagues’ stories, though. Share your own!
• By sharing your experiences with others and listening to theirs, you can learn how to complete tasks faster,
learn from the mistakes of others, and get advice on improving your calls.
• As you share experiences with your colleagues, keep both positive and negative experiences in mind. It can
be tempting to exclusively tell your success stories, but by sharing calls that may not have gone smoothly,
you open up opportunities for your colleagues to coach you.
She was happy that she was able to help the caller isolate the problem and help him obtain the warranty
information he needed. She explained that she was so happy he was able to replace the battery for free! If he
had called a few days later, he would have only qualified for a discounted battery offered to customers whose
batteries failed within 30 days of the warranty’s expiration. You had no idea about the battery issue pertaining
to this laptop or about the replacement options.
A few days later, you get a call from a customer with the same model laptop. This caller also has issues with
her laptop overheating, but in her case, her warranty has just expired.
1. How would you use what you learned from your colleague’s experience to address this caller's problem?
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2. How would you take ownership of this caller’s problem and also make sure the caller fully understood the
situation?
3. How would you use the the art of saying “no” to explain the issue with her expired warranty?
Enter your response in the provided text box. (Writing an answer is a good way to process your thoughts. These
answers are saved to your computer for your use only.)
Idea 1
The art of saying no
Idea 2
Adapt to the caller's skill level
Remember, one size of support does not fit all your callers. All callers are not the "average" customer.
Callers with a "lower" level of understanding lack foundational knowledge. You will need to ask questions to
guide the caller and check for understanding by using common language.
Callers with an "average" level of understanding have a grasp of the problem and cause. You can volunteer an
explanation.
Callers with a "high" level of understanding use technical terms and present background knowledge. Mirror
their language skills, and continue to check for understanding.
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Idea 3
Take ownership
You need to own the problem. Initiate control of the conversation, empathize with the caller, fully address the
caller’s issue without applying any rushed shortcuts, and be an honest and reliable reference for your callers.
If you cannot solve the issue, inform the caller why another representative would be more useful.
Idea 4
Collaborate with your colleagues
Learning from others helps you become a better agent. Working together helps you complete tasks faster and
learn from each other’s mistakes. Building relationships with colleagues will improve your work and theirs.
Quiz
How much do you know about the communication skills required of a customer engagement specialist?
Remember: You must get 80 percent to pass the quiz. Don't worry! If you aren't successful at first, you can
retake the quiz as many times as needed to pass.
Tip!
After all the activities in this course are marked complete and you pass the quiz, you can move onto the
next course in this series, Personality Dynamics.
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