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Reading Lab Tan 2

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29 views3 pages

Reading Lab Tan 2

Uploaded by

kwangsoi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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TAN 2

TAN 2
TAN 2

HOW WELL DID YOU READ? Did you find the main idea?
6. Ostensibly, the author’s main purpose in writing
Can you tell fact from fallacy? this selection is to
1. The National Association of Radio and A. awaken the public to the evils of
Television Broadcasters urged its members to subliminal advertising
A. adopt the new advertising medium, B. point up that subliminal advertising is
subliminal projection here, and that its development requires
B. wait until subliminal projection had been intelligent guidance
investigated before using it C. demonstrate that subliminal advertising
C. fight this insidious form of advertising will replace conventional media of
2. The Spence-Klein position — that subliminal advertising very shortly
suggestion is a tangible suasive force — holds that
A. subliminal advertising will cause a person Did you see a negative relationship?
to change his habits considerably 7. The writer believes that subliminal advertising
B. it is not a force that will exercise the does not have a high potential for
marginal pressure on the typical person A. selling cigarettes or other greatly
C. below threshhold perceptions influence advertised commodities
one’s impressions of a person’s face B. ideological exploitation
3. Most psychologists, according to Science News C. television audiences which are reluctant to
Letter, believe that the claims made for the power submit to this form of advertising
of subliminal salesmanship have What did the writer say?
A. been mildly exaggerated 8. According to the writer, which of the following
B. been greatly exaggerated would derive the most benefit from subliminal
C. not been exaggerated at all advertising?
A. movie theater owners
Do you see why? B. all television viewers
4. The impact that subliminal advertising will have C. advertising agencies
on the television public is unknown because
A. television and movie audiences are too Did you follow the chronology?
different from each other to make valid 9. The theory of subliminal perception is not a new
comparisons concept, for it attained scientific respectability
B. no controlled tests of any kind with A. with the printing of the F. W. H. Myers’
subliminal advertising have been allowed publication some years ago
C. American television audiences will never B. when Orwell printed his book 1984
submit to any subliminal advertising tests C. when Vicary invited the press to inspect
5. James Vicary was motivated to investigate a his subliminal projector
new method of television advertising because
A. demands of television advertisers would Did you note important facts?
eventually drive viewers away 10. Which of the following publications was not
B. advertisers were interested in this new opposed to the new approach to advertising?
approach A. Saturday Review
C. he was spurred on by his associate, F. B. New Statesman
Thayer C. Science News Letter

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