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Chapter Three: Data Collection

Monitoring and evaluation

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4 views22 pages

Chapter Three: Data Collection

Monitoring and evaluation

Uploaded by

mathewosdese
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHAPTER THREE

DATA COLLECTION

Yaregal T. (Asst. Prof.)


At the end of this lesson,
students will be able to
• Identify the difference b/n primary
and secondary data
• Define data quality and its dimension
• Identify the methods on deciding data
collection strategy
Comparison b/n Primary and Secondary Data
Item Primary data Secondary data
Definition • Collected directly from original source • Collected from secondary source

Data type • Real –time data • Stale , out-dated or old data

• require longer time and process of • easy and quickly collected


Process performing research, recording
information and analysing the data
Data • Collected using survey and • Collected using a library, internet bots, etc
Collection questionnaires tools tools. Example Formplus ( Form+)
Tools online survey tool(software).
• include Surveys, observations, experiments,  include: books, journals, articles, web
questionnaires, focus groups, interviews, pages, blogs, etc.
etc. • do not require interaction with the subject
Source • require a deep commitment from of study before it can be collected
researchers and require interaction with the
subject of study
Comparison b/n Primary and Secondary Data

Item Primary Data Secondary Data

Specific • always specific to the researcher's • may or may not be specific to the
needs researcher's need
Advantage • provide authentic, specific nature, and • Cheap and not time-consuming.
up to date information
Disadvantage • the huge-cost and long-time spent on • may be outdated and irrelevant
data collection
Cost - • very expensive • economical
effectiveness
Collection • usually require long time • Usually require short time
Time
Available • In crude and row form • In refined form
• National Census data collected by • The data collected from online source
• National Census data collected by gov’t
Example gov’t
Data collection Methods
Quantitative and Qualitative Methodologies
Quantitative data measures and explains what is being studied with
numbers (e.g. counts, ratios, percentages, proportions, average scores, etc).

Qualitative data explains what is being studied with words (documented


observations, representative case descriptions, perceptions, opinions of
value, etc).

Quantitative methods tend to use structured approaches (e.g. coded


responses to surveys) which provide precise data that can be statistically
analyzed and replicated (copied) for comparison.

Qualitative methods use semi-structured techniques (e.g. observations and


interviews) to provide in-depth understanding of attitudes, beliefs, motives
and behaviors.
Quantitative and Qualitative Methodologies
Summary of differences
Developing Data Collection Instruments
1. Structured Interview
Question: "On a scale of 1 to 5, how satisfied are you with our customer service?"

2. Unstructured Interview
Question: "Can you tell me about your experiences with our product?"

3. Semi-Structured Interview
Question: "What features do you like the most about our product, and can you provide an
example of how one of these features has been beneficial to you?"

4. In-Depth Interview
Question: "Can you describe a situation where our product significantly impacted your daily
routine, and how did that experience shape your perception of our brand?"
1. Structured Interview
Question: "On a scale of 1 to 5, how satisfied are you with our customer service?"

2. Unstructured Interview
Question: "Can you tell me about your experiences with our product?"

3. Semi-Structured Interview
Question: "What features do you like the most about our product, and can you provide an
example of how one of these features has been beneficial to you?"

4. In-Depth Interview
Question: "Can you describe a situation where our product significantly impacted your daily
routine, and how did that experience shape your perception of our brand?"
Thanks

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