UID Chapter3
UID Chapter3
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Sub-Topics
3.1 : Introduction
3.2 Establishing Requirements
3.2.1: What, How and Why ? 3.2.2: Types of Requirements
3.3 Five Key Issues
3.4 Techniques For Data Gathering
3.4.1: Questionnaires 3.4.2: Interviews 3.4.3: Group interview 3.4.4:
Observation
3.4.5: Studying documentation 3.4.6: Research similar products
3.5 Data Analysis
3.5.1: Qualitative and Quantitative Data Analysis
3.5.1.1: Interviews. 3.5.1.2: Questionnaires. 3.5.1.3:
Observation.
3.6 Data Interpretation And Presentation
3.6.1: Interpreting the data 3.6.2: Presenting the findings
3.6.3: Rigorous Notations 3.6.4: Using Stories 3.6.5: Summarizing the
Finding
3.7 Task Description And Task Analysis
3.7.1: Task Description
3.7.1.1: Scenarios 3.7.1.2: Use Cases 3.7.1.3: Essential Use Cases
3.7.2: Task Analysis
3.7.2.1:Hierarchical Task Analysis
Summary
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Review Questions
3.1 : Introduction
A User Interaction Design task may intend to supplant or refresh a set up framework, or it might plan to build up an
absolutely imaginative item with no undeniable point of reference. It might be that there exists an underlying
arrangement of necessities and the task may need to start by creating a lot of prerequisites without any
preparation. Whatever the underlying circumstance and the point of the venture, the clients' demands,
prerequisites, and desires must be talked about, sculpted, explained, and presumably re-checked. Setting up
necessities isn't just composing a list of things to get highlights. Given the iterative idea of cooperation
configuration, disconnecting necessities exercises from plans exercises and from assessment exercises is somewhat
counterfeit, since by and by they are completely interlaced: some structure will happen while prerequisites are
being built up, and the structure will advance through a progression of assessment update cycles. Be that as it may,
every one of these exercises can be recognized by its own accentuation and its own methods. This section gives an
increasingly point by point outline of setting up necessities. We present various types of necessities and clarify some
helpful systems.
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3.2 : Establishing Requirements
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3.3 : Five key issues faced during Data Gathering
During Data gathering every session has to be prearranged and executed slowly. The five key issues related to data
gathering techniques are as follows :
1. Setting Goals : Goals are the driving force which help us to channelize our efforts in the right direction.
Establishing goals would make it easier for deciding on how to analyze data after data collection.
2. Identifying Participants : In Data gathering it is crucial to decide from whom to gather data from. It is also
necessary to decide the number of participants that are needed to gather data from.
3. Relationship with participant : The relation between the information gatherer and the information supplier
should be clear and strictly professional. A data consent form must be signed to make the relationship clear.
4. Triangulation : Investigate the data collected with at least two perspectives. The data that is collected needs to
be from different origins or it has to be ensured that they are gathered by different people who are making use
of contrasting sampling techniques. Different data gathering techniques can also be implemented to ensure
triangulation.
5. Pilot Study : Pilot studies are small-scale, preliminary studies which aim to investigate whether critical
components of a main study will be feasible. A pilot study aims at answering the question “can the full-scale
study be conducted in the way that has been planned or should some component(s) be altered? ”.
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3.4 : Techniques for Data Gathering
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Comparing data collection techniques
Constraints Notes + Still Camera Audio + Still Camera Video
Equipment Note making items like pen, paper Camcorder and good headphones Editing softwares are expensive
is readily available for voice interpretation
Flexibility of use Very flexible, unobstructive Flexible, relatively obstructive Needs positioning to focusing
camera lens, even portable versions
can be bulky
Disturbance to user Minimal Pretty less disturbing but recording Very disturbing
backup can be annoying
Data completeness Not complete as the scribe notes A very vague picture is portrayed as Most complete method especially if
only what is important its semi complete more than one camera is used but
coordination of video is needed
Reliability of data Reliability is low, can be little High but external voice can muffle Highly reliable but also is affected
reliable if the human recording what is being asked for by the camera positioning
knows what is he recording
Analysis Simple to put data into written Critical discussion can be identified. Crucial happenings can be picked
format (transcribe), rich description Transcription is needed for detailed and scanned, and the permanent
can be provided analysis. record can be revisited.
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3.4.1 : Questionnaires
Questionnaire design:
● The order of the questions can impact the answer of the user hence there should not be any leading questions.
● It is recommended to consider having different versions of the questionnaire for different populations e.g: It
should be considered that not everyone can have time to fill a long questionnaire so they can be provided a
short questionnaire for quick information gathering.
● Clear instructions should be provided clear as to how to complete the questionnaire.
● Maintain a balance between using white space and keeping the questionnaire simple yet compact.
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Questionnaire format:
● ‘Yes’ or ‘No’ checkboxes that offer one option as the user’s answer.
● Checkboxes that offer many options.
● Rating scales (3, 5, 7 & 9 point scales are commonly used).
● Semantic scales is the scale that asks people to rate a product, company, brand within the frames of a multi-
point rating options. These survey answering options are grammatically on opposite adjectives at each end.
● Open-ended responses are the questions where the answer is completely based on the user’s perspective about
the question.
Web-based questionnaires:
A web based questionnaire is developed from the paper version of the questionnaire. It is like a soft copy of the
printed/ handwritten questionnaire. The advantages of web based questionnaire are :
● Responses from user are generally received quickly
● No printing cost as its free
● Data analysis becomes easy as responses are stored in databases
● Time required for data analysis is reduced heavily
● Errors in the questions can be corrected easily
The disadvantages of web based questionnaire:
● Individuals may respond more than once which can lead to redundancy during data analysis
● Lower response rate than paper questionnaires
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3.4.2 : Interview
Interview forums for talking to people can be in the form of face-to-face or telephone interviews.
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3.4.3 : Group Interview
● A group interview is when we gather a group of stakeholders together for discussion on a particular topic.
● It is commonly also called a focus group and workshop.
● Majority of the projects stakeholders have conflicting ideas. So a group interview is good at gaining a general
agreement on highlighting areas of conflict and disagreement. Typically there are three to ten participants in a
group interview as they provide a diverse range of opinions.
● An interviewer is needed to manage and ensure everyone contributes to the discussion and also to make sure
that the discussion is not dominated by one person. Prime duty of the interviewer is to ensure that the agenda
of the interview is covered.
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3.4.4 : Observation
● Explaining to the interviewer how an interviewee achieves a task can be very vague and poor in content and is
not of much help for analysis either.
● So rather than asking how they did it the interviewer can just observe them do the task himself.
● The interviewer spends time with the stakeholders in their day-to-day tasks, observing them work in its natural
setting.
● By observing the interviewer gains insights into the stakeholder’s tasks.
● Observations are rich in data and can help understand the extent of the tasks being performed.
● Observations can be passive (listening and watching only) or active (asking questions to the subject of the
interview who is being observed)
● There are broadly three types of observations:
➢ Controlled Observation
➢ Naturalistic Observation
➢ Participant Observation
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● Controlled Observation : Controlled observations are probably going to be done in a brain research lab.
The scientist chooses where the perception will happen, at what time, with which members, in what
conditions and uses an institutionalized methodology. Members are arbitrarily dispensed to every free
factor gathering. Instead of composing a point by point depiction of all conduct watched, it is frequently
simpler to code conduct as indicated by a formerly concurred scale utilizing a conduct plan (for example
leading an organized perception).
● Naturalistic Observation : Naturalistic observation is an examination strategy generally utilized by
clinicians and other social researchers. This procedure includes contemplating the unconstrained conduct
of members in a regular environment. The analyst just records what they find in the manner they can. In
unstructured perceptions, the analyst records all pertinent conduct without framework. There might be a
lot to record and the practices recorded may not really be the most significant so the methodology is
normally utilized as a pilot study to perceive what sort of practices would be recorded.
● Participant Observation : Participant observation is a variation of the abovementioned (common
perceptions) yet here the scientist participates and turns out to be a piece of the gathering they are
concentrating on to get a more profound knowledge into their lives. In the event that it were looked into
by creatures we would now not exclusively be considering them in their regular territory yet be living
close to them too! Member perceptions can be either spread or plain. Undercover is the place the
examination is completed 'under spread'.
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3.4.5 : Studying Documentation
● Document works like user manuals, regulations, stakeholder’s work diaries can provide ample data
for analysis. These are great to understand the work in focus and also inferring background details
of the subject.
● Talking of the regulations governing a task.
● Although this form of data gathering can be very rich in content it should not be used in isolation
i.e,The user may write stuff in the document but may not follow the documented work.
● An advantage over other techniques is that it does not waste the stakeholder’s time.
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3.4.6 : Research Similar Products
● The best way to learn is by evaluating others mistakes and finding solutions to the drawbacks present in the
field of study.
● Researching similar products will provide alternative designs and help in gathering requirements as well.
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Comparison of Data Gathering Techniques
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Some basic guidelines:
➢ Focus on identifying the needs of the stakeholder
➢ Involve all the stakeholder groups
➢ Consider having sufficient number of representatives from each stakeholder group
➢ Use an amalgamation of different techniques to gather data
➢ Provide aids to the process by making use of props, models or task descriptions
➢ Always run a pilot session before final prototyping
➢ Prioritize the things that you need first and the unnecessary extra inputs can be ignored
➢ Carefully record videos and data in the data gathering phase.
Answer:
Small office implies a small number of stakeholders. Interviewing the staff rather than giving them a
questionnaire would be more appropriate because of the small number of users/ staff. The data
collected here will be very informative As the users are happy with the old system, observation is
vital to figure out exactly where the previous system is lagging. Accountancy is regulated by a
variety of laws and thus there is a need to go through the noted texts so that vital information can
be gathered and not skipped. According to the case study a series of interrogations and surveys can
be conducted to know about the staff’s point of view of the old system and their opinion on what
changes can be made in the proposed system.
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3.5 : Data Analysis
● The type of data analysis that can be done on the collected data is dependent on the goals foreseen
during the data gathering stage, and also the data gathered.
● For the data analysis stage there are only three approaches.
➢ qualitative analysis approach
➢ quantitative analysis approach
➢ combination of both, qualitative and quantitative
● This may consist of tasks like characterising patterns/ trends or deducing plain numerical values like
ratio, average, or percentage.
● The preliminary analysis phase is led by some more elaborated analysis which uses integrated
frameworks and postulates to back the analysis.
● Rendering the conclusions generally runs synchronic with the analysis, but there are various ways to
interpret the results and it is crucial to ensure that the data supports the conclusions.
● The investigator’s mindset being biased can influence the findings and this can be very critical.
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3.5.1 : Qualitative and Quantitative Data
● The form of collected data in the form of numerals or numbers or in numeric format is called Quantitative data.
Example, the number of users who use iOS in a town, the number of errors a machine finds in a humanly cut
diamond, or the salary hike given to employees by a company.
● Qualitative data is the type of data that can not be stated in numeric terms.
Example, the explanations, remarks quoted by the interviewees, diagrams of activity, and snippets.
● Qualitative data can can also be expressed in numerical format but it loses its meaning. There is a myth that certain
forms of data gathering techniques can only be used for quantitative data and others can only be used for qualitative
data. Every data gathering technique mentioned previously can be used to collect both types of data.
● While any comment field is a form is qualitative data. For an observation, quantitative data can be recorded as the
number of people who eat salads with lunch or the number of students who practice Mathematics daily. While blogs
about the presence of depression are examples of qualitative data.
● Quantitative analysis makes use of digital techniques to calculate the numeric values of fields.
● Example: A quantitative analysis might have a conclusion that an average African male is 5 feet 9 inches tall and
weighs 169 pounds with an average age of 45 years. Qualitative analysis is directed at finding the nature of a field of
study and can be formulated by patterns and trends. Example, to describe the same mass of people, a qualitative
analysis might conclude that the average African male is very tall, heavy , and Middle-aged
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Qualitative VS Quantitative Data
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3.5.1.1 : Interview
● Usually unprocessed data that is gathered during an interview resides as audio recordings and/ or notes
written by the interviewer.
● These scribes have to be processed and expanded at the earliest after the interview to ensure that the
interview is crisp in the interviewer's memory and the short scribes can be expanded with ease.
● The voice recordings recorded during the interview can function as an aid, or they can be transcribed later on
for a further detailed analysis.
● Transcription takes substantial effort, as the speaking speed of the interviewee normally is faster than the
typing speed or writing speed of the interviewer, another problem can be that the voice recordings may lack in
quality and information.
● Many times the interviewer video records the interview, especially when the interviewee is to execute some
work. Post interview the audio can be taken from the video and transcribed during or after the discussion.
● Closed questions ordinarily are considered as quantitative data and examined making use of easy quantitative
analysis techniques. Example, Questions like Which is your favourite car ? can be used to categorize the data
on the basis of car popularity.
● More complicated statistical techniques are required to identify the relation between question responses.
● Generally open questions are used to collect qualitative data for analysis which can be made use of to identify
trends or repetitions in responses. 26
3.5.1.2 : Questionnaire
● Unprocessed data collected from questionnaires comprises the user’s responses to the queries asked, and the
format may be on paper or it can be an online form, the responses are mostly stored in a database so that it
can be easily used for processing.
● It may be inevitable to process the responses by cleaning datasets where the user has misinterpreted the
question. The data can be filtered according to the user’s entries, (Example: Everyone over 80 kgs,or to
evaluate the user’s response to a game).
● This helps the analysis to be carried out on small chunks of data, aiding the evaluator to conclude on obligatory
goals.
● It is made simple by making use of an elemental tool like a spreadsheet.
● Closed questions are more likely to be evaluated quantitatively and open questions qualitatively.
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3.5.1.3 : Observation
● Such sort of information gathering procedure results in bringing about an expansive scope of crude
information which includes eyewitness scribes, despite everything photos, information logs, verbally process
chronicles, video and sound accounts.
● This crude information helps scaling a vivid scenario, however it can likewise make it hazardous to dissect
except if an organized model is embraced.
● Introductory information preparation here incorporates expanding the written scribes, and translating
components like the sound and video accounts also the verbal process conventions.
● Onlookers scribes are well on the way to be broken down utilizing subjective methodologies, on the same hand
the photographs provide us with the contextual information.
● Data / System records and a few components of the perceiver’s scribes could be examined quantitatively.
● For the whole time during the preliminary refining, the trends and repetitions in the dataset can be predicted.
● Making note of such initial notions can be very valuable to be used as a model for the further, more detailed
analysis.
● Although we should not only trust these preliminary findings as we may get inadvertently biased and draw
conclusions.
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Data gathered techniques and distinctive preliminary processing
steps taken
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3.6 : Data Interpretation and Presentation
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3.6.2 : Presenting the findings
● The most ideal approach to introduce discoveries relies upon the crowd, and the first objectives of the
investigation.
● Be that as it may, it likewise is subject to the information social affair and investigation strategies utilized.
● In the past segments of this part, you met a wide range of methods for introducing data that has been used for
analysis – as numbers, through different graphical gadgets, in tables, in literary depictions, as a lot of topics or
classes, etc.
● These portrayals might be utilized straightforwardly to report your discoveries, if they are fitting for your crowd
and your motivation, or they might be utilized as foundation proof for an alternate type of portrayal.
● Extensively, information social event and investigation in association configuration are done for one of two
purposes: i)to determine prerequisites for an intuitive item, ii) to assess an intelligent item a work in progress.
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3.6.3 : Rigorous Notation
● Various documentations have been created to investigate, catch, and present data for association plans.
● The term thorough isn't expected to infer custom or unbending nature, however just to state that the
documentations have clear sentence structure and semantics.
● For instance, the work models advanced in relevant plans utilize straightforward yet clear shows for speaking
to streams, breakdowns, singular jobs, etc.
● The displaying language UML (Unified Modeling Language) has stricter and increasingly exact sentence
structure to be followed and is all the more regularly used to determine inward programming plans.
● Preferences of utilizing a thorough documentation is that it provides you clear direction as to what to aim for in
the discoveries.
● Disservices incorporate that by featuring explicit components, it unavoidably likewise makes light of or
disregards different viewpoints, and that the accuracy communicated by the documentation might be lost on a
group of people on the off chance that they don't have the slightest idea about the documentation.
● Creating charts in these documentations definitely needs more investigation of the discoveries so as to
distinguish the particular qualities and properties that the documentation features.
● For us to be able to conquer their disservices, thorough documentations are typically utilized in mix with
accounts or other all the more effectively available arrangements.
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3.6.4 : Using Stories
● Narrating is a simple and natural methodology for individuals to impart thoughts and encounters.
● It isn't astonishing then that stories are utilized widely in cooperation plans, both to impart discoveries of
analytical investigations, and as the reason for additional advancement.
● Narrating might be utilized in three distinct manners.
● To start with, members (for example when interviewees, surveys are being conducted the passer by people
may hear it and may have recounted accounts of their own during information collection. The accounts may be
removed, looked at, and might be utilized to convey discoveries to other people (for example as accounts to
breath life into an outline report).
● Stories might be developed from littler accounts or rehashed designs that are found in the information.
● Any accounts gathered through information social affairs might be utilized as the reason for building situations.
Situations are speculated tales about individuals and their everyday life.
● They are a ground-breaking strategy for association plans and can be utilized all through the lifecycle.
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3.6.5 : Summarizing the findings
● Obviously composed accounts starting with a synopsis and a nitty gritty substance sequence make for simple
perusing and a decent denotation archive.
● Counting accounts, citations, pictures, and visuals cuts assists with breathing life into the examination, animate
intrigue, and make the composed portrayal increasingly important.
● A few groups underscore quantitative information, however its worth relies upon the sort of study.
● Frequently both subjective and quantitative information examination are utilized on the grounds that they give
elective points of view.
● They are having the option to introduce a rundown of the discoveries.
● This is the place numbers and factual qualities prove to be extremely amazing. Nonetheless, from such outlines
we should significantly not exaggerate our discoveries.
● Example: Let us say 7 out of 10 clients favored structure An over plan B, this doesn't imply that structure An is
80% more alluring than plan B. In the event that you discovered 800 out of 1000 clients favored structure An,
at that point you have more proof to propose that plan An is better, however there are as yet different
components to consider. As a rule, be careful about utilizing words, for example, 'generally,' 'all,' 'larger part,'
'none,' and be cautious when composing avocations to guarantee that they mirror the information.
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3.7 : Task Description & Task Analysis
3.7.1 : Task Description
● Portrayals of business undertakings have been utilized inside programming improvement for a long time. In the
1970-80s, commercial situations were usually utilized as the reason for toleration examination, for example the
last testing phase before the client paid the last charge portion and acknowledged the framework.
● In later years, because of the focus on including clients prior in the development cycle and the enormous
citations of fresh intuitive items presently being created, task portrayals are utilized all through advancement,
from early necessities exercises through prototype designing, assessment, and examination.
● Subsequently, additional clips and exertion have been placed to see how to build and put them to usage.
● It is depicted by Alexander and Maiden's book which contained many scenarios, tales and use cases, it says
that there exist a varied number of purposes that emphasize on numerous dimensions of the product being
developed.
● Here we shall be introducing the most recurrent techniques used i.e, Scenarios, Use cases, and Essential use
cases.. Neither of these are reciprocally selective and are mostly held in conjunction.
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3.7.1.1 : Scenarios
● Scenarios can be characterized as an 'informal narrative description' that portray human exercises or
assignments in a story which permits investigation and conversation of settings, needs, and prerequisites.
● It is not necessary to portray the utilization of programming or other mechanical help to accomplish an
undertaken workload.
● Utilizing the jargon and stating of clients implies that situations are comprehensible by the partners, and they
can take an interest completely in the advancement procedure. Indeed, the development of situations by
partners is frequently the initial phase in building up prerequisites.
● The focal point of such tales is likewise normally liable to be details of the clients who are attempting to
accomplish their objectives. Here the motive is not to save existing traits in the new item, however to
comprehend current conduct and investigate the requirements, settings, disturbances, etc under which
individuals work.
● Here the motive is not to save existing traits in the new item, however to comprehend current conduct and
investigate the requirements, settings, disturbances, etc under which individuals work.
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3.7.1.2 : Use Cases
● Use cases center around the client objectives, yet the focus here is on the client framework correspondence as
opposed to the client's undertaking itself.
● Despite the fact that their emphasis is explicitly on the collaboration between the client (called an on-screen
character) and a product framework, the pressure is still particularly on the client's point of view, not the
system's. The term situation is additionally utilized with regards to utilize cases.
● Right now, speaks to a way making use of the utilization case, for example one specific arrangement of
conditions. The two of them speak to one explicit case of conduct.
● An utilization case is related to an entertainer, whose objective in utilizing the framework that the utilization
case needs to catch.
● The primary use case depicts what the typical course was. In this way, for instance, if through information
gathering we have discovered that most endorsers of the film rental assistance know the title of the film they
need to lease, at that point the ordinary flow of the utilization example would incorporate the means
important to identify the film making use of its subtitle.
● The remaining potential groupings also termed as elective courses, normally reside at the base of the defined
utilization case.
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Let us take an Example of a Travel Organizer and make the Use Case
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3.7.1.3 : Essential Use Cases
● Essential Use Cases were made, to overcome the loopholes of Use Cases.
● They are solid stories that focus on sensible and explicit exercises.
● They subsequently can darken more extensive issues worried about the more extensive hierarchical view.
Fundamental use cases speak to deliberations from situations, for example they speak to a more broad case
than a situation exemplifies, and attempt to stay away from the suspicions of a customary use case.
● The main reason why use case diagrams are this successful is their division into three parts : the first being
their name that talks of the end user intentions from the task, the second being a formatted detail ideza of the
system and the third being the detailed system feedback response.
● Essential use case for gathering visa prerequisites for the travel organizer :
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3.7.2 : Task Analysis
● Task Analysis is utilized for the most part to research a current circumstance, not to imagine new items.
● It is utilized to break down the hidden basis and motivation behind what individuals are doing.
● The data collected from task examination sets up an establishment of practices that are present based on
which we are to develop fresh prerequisites.
● Task investigation procedures have produced a blended gathering, out of which virtually the most broadly
utilized form is Hierarchical Task Analysis.
3.7.2.1 : Hierarchical Task Analysis
● This task analysis was initially intended to distinguish preparing needs.
● It includes separating an undertaking into subtasks and afterward into smaller fragment modules.
● Further they are assembled as functional findings which indicate how the errands may be acted upon in a
genuine circumstance.
● This task analysis centers around the physiological and noticeable activities which are done, that further
incorporates taking a gander at activities that are not identified with programming or an intuitive item by any
means. The beginning stage has the client objective.
● Then it is analyzed and the primary errands related to the accomplishments are recognized. Wherever suitable
such undertakings are further broken into smaller tasks, and later the tasks can be isolated and made into
modules. 40
Explaining Task Analysis using a DVD buying example
● This assignment could be disintegrated into modules like finding the DVD, adding it to a checkout container,
entering installment subtleties, complete location; and affirm request.
● A portion of such tasks probably won't be executed if the client is an ordinary client. This can be caught
through plans. So as to buy a DVD the steps are:
1. 1. Find the DVD
2. 2. Add the DVD to purchase cart
3. 3. Fill in the billing information
4. 4. Fill in the delivery address
5. 5. Confirmation before product is ordered
● plan 0: For usual users do 1-2-5. If new users do 1-2-3-4-5.
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7) Which is not a online questionnaire advantage
A. Responses from user are generally received slowly
B. No printing cost as its free
C. Data analysis becomes easy as responses are stored in databases
D. Time required for data analysis is reduced heavily
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10) Which is not a type of observation
A. Naturalistic Observation
B. Participant Observation
C. Uncontrolled Observation
D. Controlled Observation
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13) Which is not a part of Data Interpretation
A. Rigorous Notations
B. Using stories
C. Using Essential Use Case diagrams
D. Summarizing the findings
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Answer Key for MCQs
1) D) Notes + Audio
2) A) Accessibility Requirements
3) D) Questionnaires
4) C) Requirement Analysis Phase
5) C) Data Sorting
6) D) Describe
7) A) Responses from user are generally received slowly
8) B) Descriptive Interview
9) B) Quote sharing
10) C) Uncontrolled Observation
11) B) Hierarchical Task Analysis
12) C) Stories
13) C) Using Essential Use Case diagrams
14) A) Cost involved
15) B) Cost is high
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THANK
YOU