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Paper / Subject Code: 52777 / Social Media Analytics (DLOC - VI)

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( 3 Hours ) [Total Marks : 80]

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N.B.: 1. Question No 1 is compulsory

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a. Define centrality and its types. How is it computed?

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e. What are the benefits of social media users who use social media?
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i. How many nodes are in the network?

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viii. How many connected components are there in this network?

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b. Briefly list and define different actions performed by social media users. 10
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d. Issues with the privacy policies.

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c. Traditional Vs social Recommendation Systems.

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Q.5 a. Briefly explain the seven layers of social media analytics.
b. Explain common social media risks-mitigation strategies.

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Q.4 a. Explain the two main categories of search engine analytics.

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b. Explain the ways to measure the success of a company having social media.

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Paper / Subject Code: 52777 / Social Media Analytics (DLOC - VI)

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b. Discuss business data-driven location analytics and social media data-driven location

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