EM TECH First Recorded Activity
EM TECH First Recorded Activity
Filipinos spend more time on social media sites than anyone else in the world, going online roughly 4 hours and 17 minutes a
day, according to a report released last Tuesday.
Brazilians and Argentinians followed closely behind, spending 3 hours and 43 minutes and 3 hours and 32 minutes on social
media, respectively, the report said. The United States, where many of these social media layers were found, is among the bottom
half, with Americans spending an average of just 2 hours and 6 seconds per day. The least active were the Japanese, who log on
an average of just 40 minutes daily. “It’s probably due to the same cultural dynamics that made us the text messaging capital of
world. said Ramon Isberto, spokesperson for telecoms giant PLDT and Smart, referring to mobile phone text messaging in the
past decade that is now giving way to Internet-based applications. “Filipinos like to keep in touch., Isberto said.
The Philippines’ social media usage was in stark contrast to its Internet speed. Fixed broadband speed here is among the slowest
in Asia-Pacific, while mobile connections are among the fastest, according to the most recent Akamai report. There appeared to
be a relationship between poor fixedbroadband speed and time spent on social media. The Philippines, Brazil, and Argentina have
an average fixed- line broadband speed of 4.2 megabits per second (Mbps), 5.5 Mbps and 5 Mbps, respectively. The fastest was
South Korea, with 26.3 Mbps, and its citizens just spend about 1 hour and 11 minutes a day on social media.
According to the report, the Philippines’ internet and social media users grew by over 25 percent, up 13 million and 12 million
over last year, respectively. Mobile was also a fast-growing platform, accounting for 38 percent of all web traffic in the country,
up almost a third over 2016. The Philippines, so far, had a social media penetration rate of 58 percent, higher than the average of
47 percent in Southeast Asia. Around the world, internet users grew 10 percent, or an additional 354 million people, while active
social media users jumped 21 percent, or an additional 482 million. Global active netizens using mobile phones and other devices
surged 30 percent or another 581 million people.
Number of spent in
social media
Internet Speed
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