REG ComplianceGuide

Wine Australia
Licensing and
Compliance Guide
Licensing and Compliance Guide Wine Australia • 3 Wine Australia • 3
Published by Wine Australia. Last printed April 2024.
For the latest digital version (April 2024), visit wineaustralia.com
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Licensing and Compliance Guide Licensing and Compliance Guide Wine Australia • 4
Wine Australia
Wine Australia is an Australian Government statutory authority, meaning that it is

established by legislation for a specific public purpose. Wine Australia is established
under section 6 of the Wine Australia Act 2013 (Cth). Wine Australia’s activities help
foster and encourage profitable, resilient and sustainable Australian winegrape and wine
businesses.
Wine Australia’s functions are prescribed by section 7 of the Act. Among other things,
these functions include:
• coordinating or funding grape or wine research and development activities
• facilitating the dissemination, adoption and commercialisation of research and
development results
• promoting the consumption and sale of grape products, both in Australia and overseas
• controlling the export of grape products from Australia
• implementing, facilitating and administering programs – as directed by the Minister
for Agriculture, Fisheries and Forestry – in relation to wine and international wine
tourism, and services, products and experiences that complement international wine
tourism, and
• administering grant programs in relation to wine as directed by the Minister for
Agriculture, Fisheries and Forestry.
Importantly, Wine Australia has a Statutory Funding Agreement with the Commonwealth,
entered into under the Act, which prohibits Wine Australia from engaging in “Agri-Political
Activities” and acting as an “Industry Representative Organisation” – meaning that Wine
Australia cannot advocate on behalf of the sector, or engage in any form of internal or
external political influencing.
For more information on the functions and powers of Wine Australia, please refer to the
Act, which can be found here and the Wine Australia Regulations 2018 (Cth) which can
be accessed here.
Wine Australia is funded by a combination of levies, charges and cost-recovery fees
paid by the sector, the Australian Government (in matching levy funds for research,
development extension and adoption activities) and through user pays charges. These
levies and charges are collected and used to fund Wine Australia’s activities, consistent
with the Wine Australia Act. The levies collected for Wine Australia are compulsory. The
levies are not indexed and as a result, the capacity for investment has been declining as
global costs of business rise.
As an organisation funded by the sector and the Australian Government, Wine Australia
undertakes broad consultation to ensure that activities are guided by the vision, goals
and priorities of the sector. Wine Australia’s five-year Strategic Plan is set by its Board,
who are appointed by the Australian Minister for Agriculture, Fisheries and Forestry and
governed under the Act.
Licensing and Compliance Guide Wine Australia • 1

Contents
Glossary 4
Introduction 6
Exporting wine 7
Which products are captured by the export controls? 8
Wine Australia’s Licensing and Approval System (WALAS) 8
The export controls 9
Licence to export 9
Product registration 10
Associated exporter 11
Label registration 11
Shipping approval 11
Food Standards Code exemptions 12
Export documentation 14
Organic goods certificate 15
Bulk wine exports 15
Review of decisions 16
Export Market Guides 16
Export fees and levies 16
Label Integrity Program 17
Who needs to keep records? 17
What records need to be kept? 17
Supplying wine goods 18
Receiving wine goods 18
Processing or modifying wine goods 18
What are the penalties? 19
LIP inspections 19
Inspection principles 20
Requests for information 20
Culture of compliance 21
External corrective actions 22
Templates and guides 22
The blending rules 23
Vintage 24
Variety 24
Geographical indication 24
Description and presentation 25
Labelling 26
Example Australian wine label 26
Mandatory labelling requirements 27
Name of food (Standard 1.2.2–2) 27
Lot identification (Standard 1.2.2–3) 27
Name and address of supplier (Standard 1.2.2–4) 27

Mandatory advisory statements (allergens) (Standard 1.2.3–4) 29
Statement of alcohol content (Standard 2.7.1–3) 30
Standard drink statement (Standard 2.7.1–4) 31
Pregnancy warning labels (Standard 2.7.1–8) 32
Country of origin statement (CCA ss 24–25) 33
Volume statement (National Trade Measurement Regulations) 34
Additional labelling considerations 35
Legibility (Standard 1.2.1–24) 35
Date marking (Standard 1.2.5) 35
Nutrition and health claims (Standard 1.2.7–4) 36
Representations of light, low and no alcohol (Standard 2.7.1) 37
Australian Consumer Law 38
Optional information 38
Amber/Skin contact wine 38
Apera and Topaque 38
Bar codes 39
Brand names 39
Cabernets 39
Carbon neutral claims 39
Carton labelling 40
Cleanskins (unlabelled wine) 40
Dates on labels 40
Display of awards and medals 40
Fortified wine terms 41
Icewine 41
Maps on labels 41
Moscato 42
Organic and biodynamic wine 42
Pinots 42
Single Vineyard 42
Sparkling wine terms 43
Vegetarian and vegan claims 44
Imported wine 44
Additives and processing aids 45
Food Standard 4.5.1 45
Definitions 45
Wine composition 46
Additives 47
Processing aids 48
Water additions 49
Website resources 50
Contacts 51

Glossary
ABN is a unique 11-digit number that identifies your business to the government and
community issued through the Australian government’s Business Registration Service.
Act means the Wine Australia Act 2013 (Cth).
blend means wine manufactured by blending wines of different vintages, varieties or
geographical indications.
CIF means Cost, Insurance and Freight (Port of Discharge) (Incoterms 2020)
• The seller delivers the goods on board the vessel or procures the goods already so
delivered. The risk of loss of or damage to the goods passes when the products are on
the ship.
• The seller must contract for and pay the costs and freight necessary to bring the
goods to the named port of destination.
• The seller also contracts for insurance cover against the buyer’s risk of loss of or
damage to the goods during the carriage.
• The buyer should note that under CIF the seller is required to obtain insurance only on
minimum cover. Should the buyer wish to have more insurance protection, it will need
either to agree as much expressly with the seller or to make its own extra insurance
arrangements.
Department means the Department of Agriculture, Fisheries and Forestry, or any of the
subsequent names of this department.
description and presentation is a reference to all names (including business names)
or other descriptions, references (including addresses), indications, signs, designs and
trade marks used to distinguish the wine and appearing:
• on the container (including on the device used to seal the container or on a label
affixed to the container), on any tag attached to the container or, if the container is a
bottle, on the sheathing covering the neck of the bottle, or
• on protective wrappings (such as papers and straw envelopes of all kinds), cartons
and cases used in the packaging of the wine or the transport of the wine, or
• in documents relating to the transport of the wine or in other commercial documents
(e.g. invoices or delivery notes) relating to the sale or transport of the wine, or
• in advertisements relating to the wine.
EDN means Export Declaration Number.
ELISS means the Export Label Image Search System.
Export licence means a licence to export grape products from Australia issued in
accordance with section 9(1) of the Regulations.
FOB means Free on Board (Port of Shipment) (Incoterms 2020)
• The seller delivers the goods on board the vessel nominated by the buyer at the named
port of shipment or procures the goods already so delivered.
• The risk of loss of or damage to the goods passes when the products are on board the
vessel. The buyer bears all costs from that moment onwards.

Food Standards Code means the Australia New Zealand Food Standards Code.
geographical indication, in relation to wine goods, means an indication that identifies
the goods as originating in a country, or in a region or locality in that country, where a
given quality, reputation or other characteristic of the goods is essentially attributable to
their geographical origin.
grape extract means grape juice, must or concentrate obtained from grapes.
grape product means:
• wine manufactured in Australia from prescribed goods
• brandy distilled in Australia from any such wine
• grape spirit manufactured in Australia from prescribed goods and suitable for the
fortifying of wine or the manufacture of brandy, or
• a product (being prescribed goods or a product derived in whole or in part from
prescribed goods) declared by the Regulations to be a grape product for the purposes
of the Act.
label claim means a written claim that is made or implied about the wine goods’ vintage,
variety or prescribed geographical indication on a label; in a Label Integrity Program
record; or in any other commercial document; or in an advertisement.
LIP means Label Integrity Program.
MRL means maximum residue limit.
organic claim means any claim that describes a product, or which describes the
ingredients used to make a product, as organic, biodynamic, biological, ecological
(or any other similar description), and includes products that are described as ‘in-
conversion’ to organic or biodynamic.
prescribed geographical indication means a geographical indication included in
the Register of Protected Geographical Indications and Other Terms in relation to
Australia.
prescribed goods means fresh grapes, dried grapes and grape juice, whether single-
strength or concentrated.
Register means the Register of Protected Geographical Indications and Other Terms.
Regulations means the Wine Australia Regulations 2018 (Cth).
WALAS means the Wine Australia Licensing and Approval System.
wine means an alcoholic beverage produced by the complete or partial fermentation of
fresh grapes or products derived solely from fresh grapes.
wine goods means:
• wine, or
• grapes, or grape extract, used or intended to be used in manufacturing wine.
wine product means a food containing no less than 70 per cent wine which has been
formulated, processed, modified or mixed with other foods such that it is not wine.

Introduction
Wine Australia is a statutory authority governed in accordance with the Wine Australia
Act 2013 (Act). Our powers and responsibilities are set out in the Act.
Wine Australia’s regulatory framework includes:
• administration of the export controls on wine exported from Australia in accordance
with Part 3 of the Wine Australia Regulations 2018 (Regulations) by issuing licences,
export approvals for grape products, and export certificates
• ensuring that grape products exported from Australia comply with the Australia New
Zealand Food Standards Code (Food Standards Code)
• ensuring that exported products comply with the laws of the importing country
• maintaining the Register of Protected Geographical Indications and Other Terms in
accordance with the Act, and
• ensuring the truth of claims made on wine labels about vintage, variety and origin
through administration of the Label Integrity Program in accordance with Part VIA
of the Act.
This guide has been developed by Wine Australia to assist the Australian wine sector
to understand the regulatory requirements for the production, sale and export of
Australian wine.

Exporting wine
Under the Regulations, all wine shipments over 100 litres require export approval from
Wine Australia.
There have been controls on the export of grape products from Australia since 1930
with the underlying intent being to ensure the reputation of Australian wine is preserved
globally.
Unless an exemption has been granted by Wine Australia, grape products exported
from Australia must comply with the Food Standards Code. The Food Standards Code
prescribes permitted additives and processing aids for wine and products containing
wine. It also sets out mandatory labelling requirements such as those pertaining to
allergens, standard drinks, alcohol content and lot identification.
It is an offence under section 44 of the Act to export a grape product from Australia
without the following being issued at Wine Australia’s discretion in accordance with the
Regulations:
• a licence to export grape products from Australia (which can be refused, cancelled or
suspended by Wine Australia)
• approval of grape product for export (which can be refused, suspended or revoked by
Wine Australia), and
• an export certificate (more commonly referred to as a ‘shipping approval’) in relation
to individual shipments (which can be refused or revoked by Wine Australia).
The maximum penalty is two years imprisonment.
In making decisions in relation to licences, approval of grape products and export
certificates, Wine Australia must have regard to the relevant criteria set out in the
Regulations.
The export approval process encompasses the following steps

(collectively the ‘export controls’):
Licence to export Product registration Label registration Shipping approval

Which products are captured by the export controls?
The export controls apply to grape products as defined in the Act and the Regulations
and includes:
• wine manufactured in Australia from prescribed goods (fresh or dried grapes or grape
juice of single strength or concentrated)
• brandy distilled in Australia
• grape spirit manufactured in Australia suitable for the fortifying of wine or the
manufacture of brandy, and
• a product that includes wine, is derived in whole or part from prescribed goods (fresh
or dried grapes or grape juice of single strength or concentrated) and to which an
Australian standard applies (i.e. ‘wine products’, ‘wine-based beverages’, low-alcohol
wines, alcohol reduced wines).
Wine Australia’s Licensing and Approval System (WALAS)

Australia’s wine export controls are administered through Wine Australia’s Licensing and
Approval System (WALAS). WALAS allows users to:
• apply online for a licence to export, register products and apply for shipping approval
• upload labels
• edit shipping details
• apply for export documents
• manage associated exporters
• make payments online, and
• manage account access.
One-off applicants can use the PDF application forms found on the Forms and Templates
page of the Wine Australia website.

The export controls
Licence to export
The Regulations require exporters of grape products to be licensed where individual
shipments exceed 100 litres.
In accordance with section 9(1) of the Regulations, a person may apply to Wine Australia for
a licence to export grape products from Australia.
In deciding whether to grant the licence, Wine Australia must consider the matters set out in
section 9(3) of the Regulations, including:
• any matter that may adversely affect the export trade in grape products
• any other matter relating to the promotion of Australian grape products that relates to
the applicant
• whether the applicant, or an associate of the applicant, has had a licence suspended or
cancelled, and
• whether the applicant is a fit and proper person.
Wine Australia may also consider any other matter relating to the promotion of the export
of grape products.
In deciding whether a person is fit and proper, Wine Australia must have regard to:
• whether the applicant or an associate of the applicant has been convicted of an offence
against the Act
• whether a debt is due and payable by the applicant or an associate of the applicant
under the Act
• whether wine export charges1 due and payable by the applicant or an associate of the
applicant have been paid, and
• whether a previous application made by the applicant, or an associate of the applicant,
for approval of a grape product for export, or any other approval under the Act, has been
refused or revoked.
Licences are not transferable and any change in the licensee’s circumstances must be
advised to Wine Australia as soon as practicable. Changes in a licensee’s business address
must be advised within 14 days. Licence application fees are not refundable if the applicant
withdraws the application or Wine Australia determines not to grant the application.
Licences are issued for 12-month periods.
The Regulations provide for the suspension or cancellation of a licence for breaches of the Act
or if Wine Australia considers that the exporter is no longer fit and proper to hold an export
licence. For example, licences may be cancelled or suspended in circumstances where:
• an exporter has committed an offence relating to the description and presentation of a grape
product (for example, the vintage, variety or origin of a product is incorrectly described)
• an exporter has failed to keep accurate records verifying claims made about the vintage,
variety or origin in accordance with the LIP
• an exporter has sold or exported a grape product that does not comply with the Food
Standards Code, or
• an exporter has engaged in an activity that might adversely impact the reputation of
Australian wine overseas (such as having engaged in the production of copycat brands
that are intended to leverage from the reputation of existing brand owners through
causing confusion in market).
1 As imposed in accordance with schedule 35 of the Primary Industries Levies and Charges Collection Regulations 1991.

Applying for a licence to export
You can apply for an export licence through WALAS once you have created an account.
Instructions and an overview of the WALAS platform can be found on the Wine Australia
website.
The application will ask whether you are a Wine Grapes Levy Payer. If you are not liable
to pay the Wine Grapes Levy you should select ‘no’.
You may be asked to provide additional information to substantiate your entity type, for
example, company director details, and/or copies of partnership agreements or trust deeds.
You can pay the licence fee online through WALAS. You should allow five business days for
review and processing of your licence application. If your export licence is granted, you
will receive an email notification with a link to a downloadable PDF document. You will
also be assigned a Licence ID number which you will need for all interactions with WALAS.
Product registration
Licensed exporters may apply to Wine Australia through WALAS for the approval of grape
products for export from Australia.
The product registration application must indicate:
• the vintage, variety and origin composition of the grape product
• the vintage, variety and origin claimed on the label of the grape product (packaged
product only)
• the analytical details of the grape product, and
• the destination market of the grape product.
In deciding whether to approve a grape product for export, Wine Australia must
consider:
• whether the grape product complies with the Food Standards Code
• whether the grape product is sound and merchantable, and
• whether the description and presentation of the grape product is appropriate
having regard to the requirements of the Act, other Australian laws, and the laws
of other countries.
Analysis is checked in WALAS to ensure compliance with any limits specified in the Food
Standards Code. Label claims are checked against the product composition to ensure the
claims meet the blending rules pertaining to vintage, variety and origin. For packaged
products, the post-bottling/packaging analysis must be submitted.
The application must also indicate whether the label makes any organic or biodynamic
claims as such products must comply with the Export Control Act 2020 administered by
the Department (see Organic goods certificate below).
Approved packaged products are issued a PP number and approved bulk products are
issued with a PB number.
In circumstances where Wine Australia is not satisfied that the grape product meets
the requirements of the Act, other Australian laws, or the laws of other countries, Wine
Australia may refuse to approve the grape product for export, or revoke approval of the
grape product for export. It is also open to Wine Australia to impose a condition that
limits the countries to which the export is approved.

Prior to issuing export approval of a grape product, it is open to Wine Australia to request
information from the exporter in accordance with section 16 of the Regulations to satisfy it
that the grape product is compliant with the compositional and labelling requirements of
Australia and of the importing country.
Associated exporter
An exporter may authorise another exporter to ship their approved products by nominating
them as an associated exporter in WALAS.
An exporter can invite another exporter to be their associated exporter by clicking on the
‘Invite an associated exporter’ button in WALAS. You will need to obtain the exporter ID
from the associated exporter before starting this process.
After the invitation has been accepted by the associated exporter you can grant access to
specific labels and volumes of wine by clicking on ‘Link products to an associated exporter’.
Associations can be ended through WALAS at any time.
Label registration
Exporters are required to upload images of labels (front and back view (if applicable)) into
WALAS as a precursor to gaining shipping approval for bottled/packaged products.
You can upload multiple back labels against a singular front label. The image of the
wine label must be either JPG, PNG or TIFF format. The image size must be a minimum of
600 pixels � 600 pixels with a minimum resolution of 72 ppi. A photograph of the original
artwork on the bottle will be accepted, provided it is in the correct file format.
If labels are to be applied in market, exporters can voluntarily upload labels after they are
applied to ensure they appear in the Export Label Image Search System (ELISS).
In accordance with the Regulations, Wine Australia maintains ELISS which is a publicly
accessible library of grape product labels exported from Australia. ELISS allows brand
owners to identify potential breaches of intellectual property rights and provides a
platform through which consumers can verify whether a label has originated in Australia.
For further information on ELISS see our FAQs on the Wine Australia website.
Shipping approval
To complete the export approval process, licensed exporters must submit a shipping
application to Wine Australia via WALAS for each consignment of wine leaving Australia
that is in excess of 100 litres.
The application must include the shipping details including the date of export, destination
country and consignee, along with a list of product labels identified by their product
approval numbers and the volume in litres and FOB values that make up the consignment.
If the consignment complies with all requirements, Wine Australia will issue an Export
Permit Number (WBC number). The permit number is required to obtain an Export
Declaration Number from Australian Border Force.
The application must be given to Wine Australia at least 5 days before the day on which
the grape product is to be exported.
In accordance with section 19 of the Regulations, Wine Australia may ask the licensee to
provide it with information demonstrating that a requirement under an Australian law that
relates to the description and presentation of the grape product has been met.
Wine Australia will approve a shipment for export if it is satisfied that each of the grape
products contained in the consignment has been approved for export, and if any condition
imposed by Wine Australia has been met.

Wine Australia must refuse to approve a shipment for export if it reasonably believes that
a grape product contained in the consignment cannot lawfully be sold in the country to
which it is to be exported.
Shipping exemptions
The Regulations allow for specific exemptions to the general conditions of export under
legislated circumstances. Exporters are exempt from the requirement to hold an export
licence and register their products when one of the following conditions are met –
1. Shipments of 100 litres or less – defined as a consignment made up of one exporter,
or one or more related exporters; on one ship or aircraft; to a single port of discharge;
whether or not to one consignee.
2. Grape product that is:
• contained in the personal luggage of a traveller
• belonging to an individual who is moving house, for their domestic use
• for display at a trade fair or comparable event
• for a scientific or technical purpose
• for diplomatic or consular establishments as part of the duty-free allowance of the
establishment
• held on board a means of international transport as victualling supplies, or
• commercial samples for a prospective buyer.
You can apply for shipping exemptions through WALAS. Exporters may need to supply
supporting documentation including commercial invoices as part of the application.
Food Standards Code exemptions

Unless an exemption has been granted by Wine Australia, grape products exported from
Australia are required to comply with the requirements set out in the Food Standards
Code (as outlined in Labelling and Additives and processing aids below). In accordance
with section 14(3) of the Regulations, Wine Australia may only provide an exemption if
it is satisfied that the way in which the grape product does not comply with the Food
Standards Code will not compromise the reputation of Australian grape products.
The table below sets out the broad exemptions to compliance with the Food Standards
Code that have been approved by Wine Australia. Note that the exemptions apply to
exported products only, they do not apply to products sold domestically.

Exemption Food Standards Code Details of exemption Additional notes
reference
English Standard 1.2.1–24 specifies that Provided a translation of the relevant
language any words required by the Food label has been provided to Wine Australia
requirement Standards Code must be in English. and clearly identified against a product
registered in WALAS, the following
information may be provided in the importing
country’s language, rather than in English:
• name and address of supplier
• name of food
• allergens statements required under
national legislation
Standard Standard 2.7.1–4 requires a The declaration of the standard drinks Many markets either do not
drinks labelling statement of the approximate statement required under Standard 2.7.1–4 of require standard drinks labelling
number of standard drinks in the Food Standards Code is not mandatory or require standard drink,
foods that are capable of being for grape products exported from Australia serves, or the like to be called
consumed as a beverage and which unless the destination market requires such a out in different formats to that
contains more than 0.5% alcohol declaration. prescribed under the Food
by volume. Standards Code.
Allergens Standard 1.2.3–4 requires a The declaration of the presence of egg and
declaration mandatory declaration of the milk is not mandatory for grape products
presence of certain foods or exported from Australia unless the destination
derivatives of foods listed in the market requires such a declaration.
table to Schedule 9–3. For wine,
In markets where other allergens declarations
this includes added sulphites in
are required, the declaration may be
concentrations of 10 mg/kg or more,
presented in the format specified under the
egg and milk.
legislation of the importing country.
The exemption does not extend to the
declaration of added sulphites which must be
declared on export labels regardless.
Pregnancy Standard 2.7.1–8 requires that from Exported grape products do not need to be The pregnancy warning logo
warning labels 31 July 2023 prescribed alcoholic presented with the pregnancy warning label (which forms a component part
beverages above 1.15% alcohol by outlined in Standard 2.7.1–8 unless it is a of the pregnancy warning mark)
volume must display the pregnancy requirement of the importing country. is mandatory in France. Use of
warning mark on the product label the logo is not acceptable in
and on outer packaging that will be markets that already prescribe
used for retail sale. pregnancy or other health
warnings such as the United
States.
Low and Standard 2.7.1–5 restricts In circumstances where an importing For example, in the UK, drinks
no alcohol representations of low alcohol to country’s laws apply different definitions from which the alcohol has been
descriptors alcoholic beverages which contain no for low and no alcohol descriptors, grape extracted and containing no more
more than 1.15% alcohol by volume. products exported from Australia may be than 0.05% alcohol by volume
represented using those descriptors provided may be represented as ‘alcohol
Standard 2.7.1–7 states that food
the product meets the definitions under the free’ (but not non-alcoholic)
containing alcohol must not be
importing country’s laws. and grape products with 1.2%
represented in a form which expressly
alcohol by volume or less may be
or by implication suggests that the
represented as ‘low alcohol’.
product is a non-alcoholic beverage.
Sulphur Standard 4.5.1 provides that wine, The export of wine that does not comply with
dioxide sparkling wine and fortified wine the sulphur dioxide limits set out in Standard
composition must contain no more than 250 4.5.1 may be approved provided the grape
mg/L in total of sulphur dioxide in product meets the rules of the destination
the case of products containing less market and is not considered to be a risk to
than 35 g/L of sugars, or 300 mg/L the reputation of Australian wine.
in total of sulphur dioxide in the
case of other products.
Nutrition Standard 1.2.8 requires a Nutrition In circumstances where the importing The Food Standards Code
information Information Panel (NIP) for market’s laws require an alternative NIP be only requires a NIP on the
panel standardised alcoholic beverages provided on the label, grape products will label of standardised alcoholic
when a claim requiring nutrition be approved for export from Australia if they beverages in circumstances
information has been made on contain the importing market format of the where a nutrition claim, such as
the label. Section 1.2.8-6(2) states NIP instead of the format prescribed in the calorie content, has been made
that the NIP must be set out in the Food Standards Code. on the label.
prescribed format in section S12-2.

Exemption Food Standards Code Details of exemption Additional notes
reference
Label alcohol Standard 2.7.1 requires Australian The label alcohol of fortified wines may be
tolerance fortified wine to be labelled with an outside of the +/-0.5% tolerance required in
alcohol statement within +/-0.5% Standard 2.7.1 provided it meets the tolerance
of the actual alcohol of the wine. of the importing market i.e., European Union
In some export markets there is permit +/-0.8% tolerance between label and
a greater tolerance permitted actual alcohol.
between label and actual alcohol
for fortified wines, for example
in the European Union where the
tolerance is +/-0.8% alcohol.
Labelling of ‘Light alcohol’ claims can be made ‘Light’ wines, which are lower in alcohol, ‘Light’ wines in this exemption
‘Light’ wines in relation to wine. Such claims do can omit the reference product comparison, only refers to lighter alcohol. Any
(lighter in not trigger the need for a nutrition required under FSC 1.2.7-16, provided the other ‘light’ or ‘lighter’ claims,
alcohol) panel, as these are not considered comparison is not a requirement of the in relation to energy or nutrition
nutrition content claims. They do, importing market for such wines. content, does require a reference
however, under section 1.2.7—16 of product comparison as well as
the Food Standards Code require a Nutrition Information Panel on
the inclusion of a reference product the label.
and the amount by which the light
wine is lower in alcohol than the
reference.
Export documentation
Some customs authorities or importers require additional certification for wine imports.
Wine Australia is authorised to issue VI-1 documents for exports to the EU and UK and
Certificates of Origin for most markets. Wine Australia can also issue Certificates of Free
Sale.
Wine Australia is an authorised body under the China-Australia Free Trade Agreement
to issue certificates of origin for wine. Certificates of Origin for Thailand, the Philippines
and Singapore need to be obtained via the Australian Chamber of Commerce and
Industry. Certificates of Origin under the Japan and South Korea Free Trade Agreements
can be obtained from the Australian Chambers of Commerce and Industry.
Exporters can apply for most export documents online via WALAS.
VI-1 documents for the EU and UK

VI-1 documents are required for imports to the EU, including in relation to products
exported from Australia to the UK, and subsequently re-exported to the EU. In these
circumstances, the process is that Wine Australia will provide a VI-1 certificate to
the exporter, and a second VI-1 will need to be obtained from the Department for
Environment, Food & Rural Affairs (DEFRA) in the UK and provided to the EU customs
authority.
Exporters must obtain a VI-1 analysis report for each product destined for the EU.
The analysis can be obtained from any NATA-accredited laboratory.
VI-1 documents are not required for consignments less than 100 litres or for exports to
consular establishments or when held in stores on board ships and airplanes operating
in international transport. Wine intended for display at trade fairs is also exempt from
requiring a VI-1 document.
Wine Australia issues security encrypted VI-1 documents (in PDF) in WALAS after the date
of departure indicated on the shipping application. It is open to the exporter or their
agent or importer to print or download the VI-1 document and provide it to the relevant EU
or UK authority. Exporters may still nominate for Wine Australia to print the VI-1 document
issued in WALAS or choose to print the document themselves.

The analytes required for the VI-1 document differ for packaged and bulk wine and
include the following parameters:
Analytical parameter Packaged Bulk

Total alcoholic strength – % v/v •
Actual alcoholic strength – % v/v • •
Total dry extract – g/L •
Total acidity – g/L • •
Volatile acidity – meq/L •
Citric acidity – g/L •
Sulphur dioxide – mg/L • •
Exemptions to the Requirement to have a VI-1 Document for Exports to the EU

You do not need a VI-1 document for wines exported from Australia to the EU that is:
• labelled containers of not more than five litres fitted with a non-reusable closing
device where the total quantity transported, whether or not made up of separate
consignments, does not exceed 100 litres
• in quantities not exceeding 30 litres per traveller contained in the personal luggage of
travellers
• in quantities of not exceeding 30 litres, sent in consignments from one private
individual to another
• forms part of the belongings of private individuals who are moving house
• for trade fairs - provided that the products in question are put up in labelled
containers of not more than two litres fitted with a non-reusable closing device
• imported for the purpose of scientific or technical experiments, subject to a maximum
of 100 litres
• bound for diplomatic, consular or similar establishments and imported as part of their
duty-free allowance, or
• held on board international means of transport as victualling supplies
Organic goods certificate

The Department administers the export organic program for the organic and biodynamic
sector in Australia.
Australia’s agricultural export legislation comprises the Export Control Act 2020 and the
Export Control (Organic Goods) Rules 2021. Under the Organic Rules, the export from
Australia of goods described as ‘organic’, ‘biodynamic’ (or indication of similar meaning,
including ‘biological’, ‘ecological’ and ‘in-conversion to organic or biodynamic’) in
a wine’s description and presentation is considered an organic claim. Wines with
organic claims require an Organic Goods Certificate (OGC) issued by an approved
certifying body prior to export. It is an offence to export a product labelled as organic or
biodynamic in the absence of an OGC and significant penalties apply.
Exporters of organic wine must upload an OGC to WALAS prior to gaining shipping
approval.
Most markets including China, Japan, South Korea, the USA, Canada, the EU and UK
have specific requirements for organic products that must be met to ensure market
access.
Wine Australia has published an Organic Wine Export Requirements Guide which can be
accessed on the Wine Australia website.

Bulk wine exports
In preparing bulk wine exports (i.e. exports of unpackaged wine in containers such as
Flexitanks, ISO tanks, kegs and barrels) it is recommended that exporters comply with the
Bulk wine loading, unloading and transportation procedure.
Wine Australia may prevent shipments to offshore facilities where the standards expected
by the Australian wine community have not been met.
Review of decisions
Most decisions made by Wine Australia in relation to the administration of the export
controls are subject to review by the Administrative Appeals Tribunal (AAT).
Applications may be made to the AAT for review of the following decisions of Wine
Australia:
• a refusal to grant a licence to export or to suspend or cancel a licence to export
• a decision to refuse to approve a grape product for export or to revoke the approval of
a grape product for export
• a decision to impose conditions on the approval of a grape product for export
(including through variation of the conditions on an existing approval)
• a decision to refuse to issue an export certificate or to revoke an export certificate
(here meaning an export permit)
• a decision to specify conditions on the validity of an export certificate (export permit),
or
• a decision to give directions about the quantity of grape product that the licensee
may export.
The person making an application to the AAT for a review of a decision made by Wine
Australia is responsible for their own costs, including legal representation if desired.
Export Market Guides

To assist exporters in navigating the maze of regulations in overseas markets, Wine
Australia publishes Export Market Guides in relation to over 40 key countries which
include information on duties and taxes, wine standards, labelling regulations and other
country-specific import requirements.
The Export Market Guides are available for download free of charge to all licensed
exporters and levy payers via the Wine Australia website.
Export fees and levies

Export fees are charged for most transactions in WALAS including licence applications
and renewals, label registrations, shipping applications including exemptions, and export
documents. See the Wine Australia website for current fees.
The Wine Export Charge is levied on the export of Australian wine as a percentage of
the FOB sales value. Information on the Wine Export Charge can be found on the Wine
Australia website.

Label Integrity Program
The Label Integrity Program (LIP) is legislated under Part VIA of the Act.
The object of the LIP is to help to ensure the truth, and the reputation for truthfulness, of
statements made on wine labels, or made for commercial purposes, about the vintage,
variety or the geographical indication (GI) of wine manufactured in Australia.
Vintage, variety and origin claims are not mandatory. However, if a claim is made,
an auditable trail of records must be available to substantiate such claims so that
the origin of a wine can be traced back to the vineyard.
The LIP imposes obligations on every party in the supply chain to make and keep
records verifying vintage, variety and GI label claims made in relation to wine goods.
The LIP does not prescribe how records are to be kept, only the information that must be
recorded. This gives wine manufacturers flexibility in choosing a system that best suits
their needs.
Who needs to keep records?

The LIP applies to:
• wine grape growers
• manufacturers of wine goods, including wineries, packagers and processing facilities
• persons who supply or receive wine goods (including a person who sells the wine
goods by wholesale or retail or export), and
• agents who take possession of wine goods.
The LIP applies to wine goods which includes grapes, wine, and grape extract used or
intended to be used in manufacturing wine.
What records need to be kept?

To verify label claims, everyone in the wine supply chain must keep an auditable trail of
documents indicating the vintage, grape variety and geographical indication of wine
and wine goods that they grow, manufacture, supply or receive (regardless of whether
they are acting as an agent).
This effectively involves recording ‘one step forward’ and ‘one step back’. Records must
be maintained in a form that allows a readily auditable trail to be established.
For growers, for each supply of grapes, a written record must be kept containing:
• the supplier’s (grower) name and address
• the receiver’s (or winery) name and address
• the date the grapes are supplied
• the quantity of the grapes supplied
• the vintage, variety and prescribed Geographical Indication of the grapes
supplied.
More information can be found in the Grower guide to the Label Integrity Program.
Label claims must be supported by adequate written records. LIP records must be kept for
at least seven years.

Supplying wine goods
When you’re supplying wine goods to another party (such as a grape grower supplying
grapes to a winery, or a winery sending wine goods to another winery or a packaging
facility), you must provide an accompanying written record on the day of supply, which
includes at a minimum: 
• the date you’re supplying the wine goods 
• the quantity of wine goods you’re supplying, and
• the vintage, variety and prescribed GI of the wine goods you’re supplying. 
Records must be kept in accordance with the LIP in relation to the bottling/
packaging of wine. This applies whether bottling/packaging is conducted by a
winery or third-party contractor. Where a bottler/packager is engaged:
• bottlers/packagers must ensure written records are kept in relation to their
receival of wine goods from suppliers,
• bottlers/packagers must ensure written records are kept in relation to processing
or modifying wine goods, and
• suppliers of wine goods must ensure written records are kept in relation to their
supply of wine goods to bottlers/packagers.
More information can be found in the Packager’s guide to the Label Integrity Program.
Receiving wine goods

When you’re receiving wine goods (such as a packaging facility receiving wine from a
winery, or winery receiving grapes during vintage) your own record must be made within
three days of receiving the goods and must identify:
• who made the record
• the date you received the wine goods
• the type of wine goods and quantity of wine goods you received 
• the vintage, variety and prescribed GI of the wine goods you received, and
• the identity of who you received the wine goods from (the individual or organisation’s
name and address).
Read more about harvest record keeping and grape intake on the Wine Australia website.
Processing or modifying wine goods

Regardless of where you fit into the wine supply chain, if you process, move, or modify
wine goods, you are required to make a written record within three days outlining:
• details of the steps or action taken and the date it occurred
• details of the vessels (e.g. tanks or barrels) that were involved in the processing step or
movement (i.e. all vessels must be individually identifiable)
• any changes to volume or quantity that occurred, including both gains and losses
(including increases as a result of water being added to high sugar juice or must prior
to fermentation), and
• any changes to the composition of the product (vintage, variety or prescribed GI) that
resulted through processing activities (such as blending or barrel topping). 

What are the penalties?
There are offences under the LIP for:
• failing to keep sufficient records
• making a false record, and
• failing to verify a vintage, variety or GI claim with sufficient records.
A maximum penalty of two years’ jail, or a fine of 120 penalty units instead of, or
additional to imprisonment, applies for each offence.
Failing to comply with the LIP could also result in export licence cancellation or
suspension, or your products being withdrawn from the market. Wine Australia can
prevent the export and sale of grape products if vintage, variety or GI claims cannot be
substantiated by records kept under the LIP.
LIP inspections
Under section 39ZA of the Act, Wine Australia appoints inspectors to monitor compliance
with the LIP. You may at any time be selected for inspection by a Wine Australia Label
Integrity inspector. The inspection may be remote or in person.
Inspectors may collect samples at inspections or request that you post samples to allow
Wine Australia to verify compliance with the Food Standards Code (including MRLs) and
to monitor potential exposure to market access issues that result from technical barriers
to trade.

Inspection principles
The Government’s vision is for Wine Australia to be a high performing and responsive
corporate Commonwealth entity that implements a principles-based regulatory framework
in a way that reduces compliance costs for business whilst protecting the reputation of
Australian wine.
Wine Australia acknowledges that the regulatory framework it implements should be fit-
for-purpose and implemented in a way that reduces the regulatory burden on individuals,
business, community organisations and customers. In this context, the Government has
issued a Statement of Expectations for Wine Australia, which outlines the Government’s
expectations of the role and responsibilities of Wine Australia.
Risk management principles underpin Wine Australia’s LIP inspection schedule. These
principles involve assessing the magnitude of the risk; and the likelihood and consequence
of non-conformance with the LIP.
Requests for information
Request for LIP records

Under Section 39ZAA of the Act, Wine Australia may, by written notice, require records
kept under the LIP program to be provided to it in no less than 14 days. This power is relied
on where very targeted records are required. It is an offence under section 39ZAB not to
provide such information within the specified time period.
Request for licence information

Section 12 of the Regulations provides that at any time, Wine Australia may, by written
notice, request information from a licensee to assess whether the licensee ought to
continue holding an export licence. In accordance with section 13(2) of the Regulations,
Wine Australia can suspend an export licence if such information is not provided to it.
Request for records before export

Under Section 19 of the Regulations, Wine Australia may, by written notice and at least
two days before a product is to be exported, request information from an exporter

verifying that a requirement under an Australian law that relates to the description and
presentation of a grape product has been met. Wine Australia can refuse approval of a
shipment if the information is not provided to it in the specified time frame.
Request for samples

Under Section 16 of the Regulations, Wine Australia may, by written notice, request
samples and/or records demonstrating compliance with the labelling and record keeping
laws, and/or with the Australia New Zealand Food Standards Code. If the information
is not provided within the specified time period, Wine Australia can refuse to approve
a product for export and, if the product has already been approved, can suspend the
approval until the information is required (section 17(1)).
Samples of wines may be requested at the time of product approval, during an
inspection, or at any other time Wine Australia considers it necessary to request samples.
Compliance Analysis Program

The purpose of the Compliance Analysis Program is for the inspection and analysis of
samples to confirm compliance with the Australia New Zealand Food Standards Code.
The program is serviced by a contracted NATA laboratory on a financial year basis. The
parameters to be examined are established by the Wine Industry Technical Advisory
Committee and reviewed annually.
Wine Australia will randomly select a representative number of samples of wines
registered for export and request samples to be provided for inspection and analysis. In
the case of packaged wine, two fully labelled samples of the product should be provided.
Exporters will have seven days to acknowledge receipt of the request and advise that a
sample has been dispatched.
The samples provided must be representative of the product registered for export.
Inspectors may ask for samples of product no longer held in commercial quantities.
Accordingly, manufacturers and exporters should retain samples for as long as practical.
From time to time Wine Australia may call for the submission of samples outside the
framework presented above, in order to assist with enquiries into compliance with label
laws or the Food Standards Code.
Culture of compliance
To create a ‘culture of compliance’ in the sector the following actions are taken on an
ongoing basis:
• the inspection program each year includes a mix of states, and old and new regions
• wineries which exhibit regular or potentially serious errors (usually associated with
export approval procedures) are subject to more frequent scrutiny
• during inspections, time is spent discussing the current label range of the winery and
the various laws which are applicable
• new wineries are identified and provided with a range of regulatory information and
an offer to provide a label advisory service
• offers are made to talk to regional associations and tertiary educational bodies when
a regional visit for inspection purposes is proposed
• wine compliance brochures are widely distributed to the broader grape and
wine community, including relevant students and lecturers, label designers, and
manufacturers, and
• compliance awareness and issues are regularly featured in Wine Australia
publications.

External corrective actions
Wine Australia’s stated objective in relation to export controls is to preserve Australian
wine’s international reputation for quality and integrity. Wine Australia acknowledges
that breaches range from accidental, deliberate or recurring non-compliance, to serious
breaches of food law involving health risks to consumers and long-term damage to
the international reputation of Australian wine. Wine Australia’s regulatory posture
acknowledges that its regulatory response should be proportionate to the seriousness
and the risks posed by a breach.
Acts or omissions that are likely to invoke a regulatory response by Wine Australia include
but are not limited to:
• accidental or deliberate failure to provide accurate and adequate records in
accordance with the LIP
• accidental or deliberate non-compliance with labelling or analysis requirements
• sale or export of wine that is unmerchantable
• failure to meet requirements of an importing country, or
• any act or omission that has the potential to compromise the reputation of Australian
wine.
Templates and guides

• Grower guide to the Label Integrity Program
• Packager’s guide to the Label Integrity Program
• Wine goods supply statement template
• Record keeping templates
• Record keeping instruction tutorial
• Label opinion request form
• Organic Wine Export Requirements

The blending rules
Australia’s blending rules are outlined in sections 25, 26 and 27 of the Regulations and
prescribe the minimum compositional requirements for making vintage, variety and
GI claims. Compliance with the blending rules is monitored through the LIP. There are
various offences under the Act that apply to the sale and export of wine that does not
comply with the blending rules.
The table below provides a summary of the blending rules. Any claim must be listed in
descending order of its proportion in the wine.
Single Multiple If you claim your wine is made from multiple vintages, varieties or GIs,
claims claims you need to list each vintage, varietal and GI in descending order.
So, if your wine is 88% from the

2012 vintage, 2012 can be claimed.
Minimum Minimum If your wine is 83% from 2012,
Vintage
85% 100% If you claim multiple vintages,
the total amount claimed
16% from 2014 and 1% from 2017,
and you want to claim vintage,
must add up to 100%. then you have to specify the presence
claims of all vintages, even the 2017.
So, if your wine is 70% Semillon,

20% Chardonnay and 10% Sauvignon
If you add juice or concentrate to Blanc, you can’t label your wine as
sweeten, seed or culture your wine, ‘Semillon Sauvignon Blanc’.
Minimum Minimum it doesn’t count towards varietal The wine would either need to be
85% 85% composition as long as you don’t
add more than 5%.
labelled as ‘Semillon Chardonnay’ or
‘Semillon Chardonnay Sauvignon Blanc’.
Variety Also, you can’t leave a variety off You couldn’t label your wine as
a label unless you have listed all
claims the varieties that appear in greater
just ‘Semillon’, because less than
85% of the blend is Semillon.
proportions on that label.
So, if your wine is made from 85%

Barossa Valley fruit, then you can claim
‘Barossa Valley’.
Minimum Minimum You can claim multiple GIs, but only If your wine is made from 83% Barossa
Geographical 85% 95% if each of the GIs claimed accounts

for more than 5%.
Valley fruit, 13% Heathcote and 4%
Pemberton, and you want to claim
GI, then it would need to be labelled
Indication (GI) The maximum number of GIs
‘Barossa Valley Heathcote’. You couldn’t
you can claim is three.
claims list Pemberton on the label.
© Wine Australia 2017

Vintage
A vintage is the year in which the grapes were harvested. In the case of fruit harvested
after September 1 in a calendar year and on or before December 31, the following
calendar year is the effective vintage date. Be careful about using other dates on labels
to avoid misleading as to the vintage of the wine.
Variety
Only grape varieties recognised by one of the following organisations are permitted to
be claimed on Australian wine labels:
• OIV (International Organisation of Vine and Wine)
• UPOV (International Union for the Protection of New Varieties of Plants), or
• IPGRI (International Plant Genetic Resources Institute).
Only variety names or their synonyms that appear on one of these lists may be claimed
on labels. Made up names that resemble varieties, such as ‘Savvy’ for Sauvignon Blanc
cannot be used.
The OIV list of vine varieties and their synonyms permitted for use by Australia can be
downloaded from the Wine Australia website.
For the purpose of determining the proportion of the varieties, the quantity of products
used for possible sweetening and cultures of microorganisms, not exceeding a total of
50 mL/L (5 per cent), must be excluded.
Geographical indication
A geographical indication (GI) is a word or expression used in the description and
presentation of a wine that identifies the goods as originating in a country, or in a region
or locality in that country, where a given quality, reputation or other characteristic of the
wine is essentially attributable to their geographical origin.
GIs protected under Australian law are published in the Register of Protected
Geographical Indications and Other Terms which is maintained by Wine Australia.
Exported ‘wine products’ are not permitted to include a geographical indication (other
than ‘Australia’) in their description and presentation.

Description and presentation
The Register contains protected Australian and European GIs and other terms including
European traditional expressions, Australian fortified wine terms and additional terms.
Part VIB of the Act makes it an offence to sell, import or export a wine described or presented
with a term on the Register that it is not entitled to. The rules apply even when a protected
term is accompanied by expressions such as ‘kind’, ‘type’, ‘style’, ‘imitation’, ‘method’, or
any such similar expression, and even when a term ‘so resembles’ a protected term in a way
that is likely to mislead. Accordingly, descriptors such as ‘Barossa style’ or ‘Champagne
method’ are not permitted, regardless of whether they are likely to mislead as to origin.
There are exceptions to the offence provisions for:
• GIs registered for more than one place
• inclusion of the name of an individual who manufactured, sold, exported or imported the
wine
• inclusion of the address of a winery at which the wine was manufactured, and
• common English words that are used in good faith and where the label indicates the true
origin of the wine.
Read more on frequently asked questions about using protected terms on the Wine Australia
website. Below are some examples of labels described and presented with GIs in breach of
the Act.
V I N E YA R D V I N E YA R D
ESTATES ESTATES
2021 2020 SAUVIGNON BLANC
ADELAIDE HILLS
Clare Valley Shiraz
Produced by Vineyard Estates, 123 Street,
Our winemaker completed several vintages in Bordeaux before
Tanunda, Barossa Valley SA 5352 arriving in Australia to start up a new winemaking venture.
The exception for winery addresses with a GI This is a false description and presentation
does not apply because Barossa Valley is not a because it includes a registered GI and the
necessary part of the physical address. wine is not from the referenced GI.
V I N E YA R D
ESTATES
2 02 1 S E M I L LO N
H U N T E R VA L L E Y
Our winery is situated in the softly undulating hills
of McLaren Vale. The grapes for this wine were sourced
from our vineyards in the Hunter Valley.
This is a false description and presentation because the wine is

not from McLaren Vale, even though the statement may be true
and even if supplemented by clarifying information.

Labelling
The following section provides detailed information on the labelling requirements that
apply to wine labels in Australia. Information on labelling requirements for export markets
are outlined in the Export Market Guides published on the Wine Australia website.
Wine labels are governed by a number of different Commonwealth and State legislation
including:
• Wine Australia Act 2013
• Wine Australia Regulations 2018
• Australia New Zealand Food Standards Code
• National Measurement Act 1960
• National Trade Measurement Regulations 2009
• Competition and Consumer Act 2010
• State Food Acts
Example Australian wine label
BRAND NAME GEOGRAPHICAL

Optional. Brand names should INDICATION
not mislead as to the origin, Optional. Must be 85% if
age or identity of the wine. claimed. Up to three GIs
may be claimed and must
COUNTRY OF ORIGIN total 95% (with min 5% from
Mandatory for domestic stock. each GI) and be listed in
Wording is not defined, for descending order.
example, ‘Wine of Australia’
or ‘Product of Australia’. VARIETY
NAME OF FOOD
YA R R A VA L L EY Optional. Must be 85% if
claimed. Multiple variety
Mandatory. Must convey the P I N OT N O I R claims must total 85% and
be listed in descending order.
true nature of the food, e.g.
‘wine’ or ‘Pinot Noir’. 2 02 1
VINTAGE
ALCOHOL CONTENT Optional. The harvest year.
Mandatory. Must show Must be 85% if claimed.
percentage of alcohol by Multiple vintage claims
volume. Tolerances vary W I N E O F AU ST R A L I A must total 100%.
between products.
STANDARD DRINKS
VOLUME Mandatory. Labels
Mandatory. Must be 3.3mm must declare number of
Iqui od ullatis aut arum nonse uide premp ore inti rerro optas standard drinks. ‘Contains
in height. May be presented dolorporum expla i d maiori commo dia dolorum, quid ut as
on the front or back label. ea do lut ut pos eatur, sitis ra volen es moles delestius vel is approximately X.X standard
mostius, serum ni onsequid quae lam, quia volum. drinks’ or logo acceptable.
PREGNANCY WARNING
Mandatory from 31 July 750 mL 13.5% ALC/VOL. CONTAINS 8.3 STANDARD DRINKS LOT IDENTIFICATION
2023. Approved image must PREGNANCY WARNING Mandatory, although the
Alcohol can cause lifelong form is not prescribed.
be displayed within a black harm to your baby
border on white background
PRODUCED BY SAMPLE WINES PTY. LTD., LOT6789
with clear space of 3mm. Size 123 THE ROAD, LILYDALE, VICTORIA CONTAINS SULPHITES ALLERGENS
requirements apply.
Mandatory. Sulphites above
10mg/kg, milk and egg
NAME AND ADDRESS must be declared. From
Mandatory. The name 25 Feb 2024, summary
and street address of statements are to begin
vendor, manufacturer, with the word ‘Contains’
packer or importer. and list the required names
(sulphites, milk and egg).

Mandatory labelling requirements
Name of food (Standard 1.2.2–2)
The Food Standards Code requires labels to include an appropriate name or description
of the food. There are no prescribed names, but the food must convey the true nature of
the product. For example, names such as ‘wine’, ‘chardonnay’, ‘shiraz’ or ‘sparkling wine’
would be sufficient provided that any claimed grape varieties meet the blending rules
and that use of any terms defined in the Food Standards Code (i.e. ‘wine’, ‘sparkling
wine’, ‘fortified wine’ and ‘brandy’) meet the conditions as summarised under Additives
and processing aids below.
Wine products are defined as food containing no less than 700 mL/L (70 per cent) of
wine as defined in the Standard, which has been formulated, processed, modified or
mixed with other foods such that it is not wine. ‘Wine product’ alone, however, may not
be sufficient to convey the true nature of the product. Wine Australia advises that wine
products with added water, colours, flavours etc, be labelled as a ‘wine-based beverage’
with added descriptors as needed. Exported wine products are not permitted to claim a
geographical indication (other than ‘Australia’) on their labels.
Lot identification (Standard 1.2.2–3)

Identifying your ‘lot’ or batch is mandatory under the Food Standards Code. Lot
identifiers are primarily for traceability purposes in the event of a recall or withdrawal.
If a product is not lot marked, then all product carrying the same label may be
compulsorily recalled by health authorities instead of just the affected production run.
For Australia, there’s no prescribed format, but it typically takes the form of an alpha-
numeric code. Some wineries use a code that’s modelled on a day/month/year format.
Some markets (such as the European Union) require the lot code to commence with the
letter L.
The lot identification may be placed anywhere that will be visible after finished
packaging and is often stamped on the bottle at the time of bottling. If you have a single
product from a single batch, the label itself could be the lot identifier.
Read more about the lot identification on the Wine Australia website.
Name and address of supplier (Standard 1.2.2–4)

The name and business address of the supplier (defined as the Australian or New Zealand
vendor, manufacturer, packer or importer) must be placed on the label. The address
must show the road or street number (if any), road or street name, suburb, town, State/
Territory (or postcode). Postal addresses (e.g. PO Box or RSD numbers) cannot be used
instead of a physical address.
The marking of the name and address is also required under section 4.7 of the National
Trade Measurement Regulations 2009.
Registered geographical indications in addresses

Using an address that includes a geographical indication could result in a non-compliant
label under the false and misleading description and presentation provisions of the Act.
An address can contain a registered GI in circumstances where the fruit was not sourced
from that GI, but it is required to identify the location of the place in which the wine was
manufactured. This doesn’t include cellar door or vineyard addresses, and the way in
which the address is displayed must not be misleading as to the origin of the grapes.

If your wine isn’t sourced from the GI used in the address, this flow chart will help you
determine if GI use may be considered either false or misleading.
1
Does a registered GI appear no
in the address?
yes No problem
2
Is at least 85 per cent of the blend yes
from the registered GI?
no Carve out doesn’t apply.

Description and presentation
3 would be considered false.
Was the wine manufactured at the no
address on the label? GI can’t appear on the label.
Consider:
• using an alternative address
yes • removing GI from the address
Carve out applies.

Use of the address isn’t considered
false, but could be misleading
Label is less likely to be

4 considered misleading
Does the label indicate the yes If not already on the label, consider adding
wine’s actual origin? additional info, such as the wine’s actual
GI or consider using an alternate address
no
Label is very likely to be

considered misleading
• use an alternate address
• remove the GI from your address
• add the actual GI to the label
• add additional information regarding
wine origin to the label
Read more about registered GIs in addresses on the Wine Australia website.

Mandatory advisory statements (allergens) (Standard 1.2.3–4)
Certain foods and ingredients can cause severe allergic and other adverse reactions in
some people. The Food Standards Code requires these to be declared on labels when
they are present in food.
In 2021 the Code was amended to introduce new requirements for the labelling of
allergens in food. Those amendments mandate that, from 25 February 2024, allergen
information must be declared using the required name of the food in prescribed, plain
English terms.
Note, any food packaged and labelled with existing allergen declarations before 25
February 2024 may be sold until 24 February 2026.
From 25 February 2024, the required names as applicable to wine and wine products
must use the prescribed terms outlined in the table below:
Food Required name for declaration

added sulphites in concentrations of 10 mg/kg or more sulphites
egg egg
milk milk
From 25 February 2024, required allergen summary statements are to begin with the
word ‘Contains’ and list the appropriate required names (i.e. sulphites, milk and/or egg,
as relevant).
Note, regarding the formatting of the summary statement, unlike other foods, a bold
font that provides a distinct contrast with any other text is not required for standardised
alcoholic beverages (including, e.g., ‘wine’ and ‘wine product’), provided that a
statement of ingredients is not also present.
Wine is exempt from the requirement to declare isinglass derived from fish on the
mandatory declaration.
Be aware that some allergenic substances can come from obscure sources. For example,
some caramels used in the production of fortified wines are produced from wheat
(gluten), and some ‘technical’ corks may be manufactured using casein-based glues
that may leach into the product. Refer to Schedule 9 of the Code for advice on the
mandatory declarations for other foods.
Wine manufacturers are advised to seek written advice from suppliers as to the source
of any additives, processing aids or packaging or other products that potentially could
be the source of allergenic substances. Sources of allergenic substances could include
failure to adequately clean production machinery, failure to adequately segregate
allergenic substances in storage or on the production line, accidental or subversive
addition of substances, or the failure of suppliers to identify such substances in their
products.
Exporters should take particular note of any allergen labelling requirements in the
destination market as some markets specify the format and language. In some export
markets allergens labelling for wine is not required. Wine Australia has issued a broad
exemption from the requirement to declare the presence of egg and milk in markets
where allergens declarations are not mandatory. The exemption does not extend to the
declaration of added sulphites which must be declared on export labels regardless. Refer
to the Export Market Guides for further assistance.
Sulphite and preservative free wines

Even if no sulphur dioxide has been added, care must be taken in any claim that a wine
contains ‘zero sulphur’ or is ‘preservative free’. Yeast can naturally produce sulphites

during the fermentation process. ‘Preservative free’ should only be claimed if there are
no quantifiable levels of sulphur dioxide in the wine. If there is less than 10 mg/kg of
naturally occurring sulphur dioxide a claim such as ‘no added preservatives’ may be
acceptable.
Statement of alcohol content (Standard 2.7.1–3)

An alcohol statement is mandatory for foods containing more than 0.5% alcohol by
volume. For a food (including an alcoholic beverage) that contains more than 1.15%
alcohol by volume, the statement must be expressed as the percentage of alcohol by
volume (e.g. ‘13.5% alc/vol’).
For an alcoholic beverage that contains not less than 0.5% and not more than 1.15%
alcohol by volume, the alcohol content must be expressed in words to the effect ‘contains
not more than x% alcohol by volume’.
An alcoholic beverage which contains more than 1.15% alcohol by volume must not be
represented as a ‘low alcohol’ (or words to a similar effect) beverage.
The alcohol content statement must be accurate to within:
• 1.5% alc/vol for wine, sparkling wine and wine products containing more than 6.5%
alc/vol
• 0.5% alc/vol for spirits, brandy and fortified wine, and
• 0.5% alc/vol for all other alcoholic beverages containing more than 1.15% (to less than
6.5% alc/vol).
It is important to note that the above information relates to Australian and New Zealand
requirements only and the tolerance for the alcohol statement may differ for export
markets. Further information relating to alcohol labelling tolerance for export markets
can be found on the Wine Australia website and in the Export Market Guides.

Standard drink statement (Standard 2.7.1–4)
A standard drink is defined as the amount of beverage which contains 10 grams
of ethanol, measured at 20°C. The label on a beverage or a food capable of being
consumed as a beverage, which contains more than 0.5% alcohol by volume, measured
at 20°C, must include a statement of the approximate number of standard drinks in the
package:
• in the case of packages containing 10 or less standard drinks, accurate to the first
decimal place, or
• in the case of packages containing more than 10 standard drinks, accurate to the
nearest whole number of standard drinks.
The formula for the calculation is:
container volume (litres)
× % alcohol/vol (mL/100mL)
× 0.789 (specific gravity of ethanol)
= number of standard drinks.
For example, a 750mL bottle which contains 14% alc/vol would be calculated:
0.75 x 14 x 0.789
= 8.28, rounded to one decimal place
= 8.3 standard drinks.
The statement should be worded ‘Contains approximately 8.3 standard drinks’.
Alternatively, the approved Australian Grape & Wine logo may be used. Approved
standard
Note, while the standard drink concept is accepted and well-understood in Australia, this drinks logo
is not necessarily the case in other markets and a standard drinks statement may not be
allowed in some export destinations. Wine Australia has issued a broad exemption from
the requirement to label standard drinks for exported grape products. Markets that do not
permit Australian standard drinks on export labels include the United States and Canada.
It is acceptable to label standard drinks on Australian labels in the EU and UK markets
due to the EU–Australia and UK–Australia Wine Agreements.

Pregnancy warning labels (Standard 2.7.1–8)
The Food Standards Code was amended on 31 July 2020 to require packaged alcoholic
beverages with greater than 1.15% alcohol by volume to display a pregnancy warning mark.
Downloadable labels can be obtained from the FSANZ website.
Stock labelled after 31 July 2023 must include the mark, but stock labelled prior to 31 July
2023 may be sold after this date without adding the mark.
‘Pregnancy warning mark’ means the following image comprising:

• the pregnancy warning pictogram (silhouette logo) in black and red
• the signal words ‘PREGNANCY WARNING’ capitalised and in red, bold, sans serif font, and
• the statement ‘Alcohol can cause lifelong harm to your baby’ in black, sans serif sentence case.
The three components must appear contained within a black

border, on a white background. The warning mark must be
displayed with clear space of 3 mm surrounding the border.
The size requirements for an individual unit (e.g. a bottle, can or cask) are shown in table 1
below. ‘Size of type’ means the measurement from the base to the top of a letter or numeral.
Table 1: Warning mark requirements for individual units
Individual unit volume Warning label Size of pictogram Size of type of Size of type of
to be displayed signal words the statement
200 mL or less Pictogram only At least 8 mm diameter Not applicable Not applicable
Between 201 mL and 800 mL Full pregnancy warning mark At least 6 mm diameter At least 2.1 mm At least 1.6 mm
More than 801 mL Full pregnancy warning mark At least 9 mm diameter At least 2.8 mm At least 2.1 mm
The outer packaging of prescribed alcoholic beverages that will be used for retail
sale (e.g. presentation box, multi-unit wrap or 6-pack/12-pack cartons) also require a
pregnancy warning mark. If outer packaging doesn’t obscure the individual unit (e.g. a
cellophane wrap or similar) then it doesn’t require a pregnancy warning mark. Note, this
requirement only applies to outer packaging for retail sale to the consumer rather than
boxes solely used for transport.
Producers may use an optional alternative pregnancy warning
mark (pictured right) for outer packages that include more than
one individual unit and are made of corrugated cardboard and
have an outside liner made of kraft, recycled or white paper
printed on using a post-print (flexographic) printing process.
The size requirements for outer packages are shown in Optional outer packaging mark
table 2 below.
Table 2: Warning mark requirements for outer packaging
Package type Warning label to Size of Size of type of Size of type of

be displayed pictogram signal words the statement
Outer package containing only one inner individual unit, Pictogram only At least 8 mm Not applicable Not applicable
with a volume not more than 200 mL diameter
Outer package containing either: Full pregnancy At least 11 mm At least 3.5 mm At least 2.7 mm
• one individual unit over 200 mL warning mark diameter
• multiple inner units, more than 200 mL each
• multiple inner units, not more than 200 mL each

Wine Australia has issued a broad exemption from the pregnancy warning label
requirement for exported grape products.
Country of origin statement (CCA ss 24–25)

Country of origin labelling requirements are regulated by the Country of Origin Food
Labelling Information Standard 2016 made under the Competition and Consumer Act
2010, administered by the Australian Competition and Consumer Commission (ACCC).
Alcoholic beverages are one of a small number of non-priority foods that are exempt
from the country of origin food labelling system. For non-priority foods, the use of the
standard marks (see right) are voluntary rather than mandatory. Non-priority foods must
carry a country of origin text statement about where the food was grown, produced,
made or packed.
Imported foods must also display country of origin information. Like non-priority foods,
imported foods only have to carry a text statement.
Section 8 of the Country of Origin Food Labelling Information Standard defines the terms
‘grown, ‘produced’ and ‘made’ as follows:
Standard mark
grown:
for priority foods.
a) a food or ingredient was grown in a country if it: Wine is not a
i. was materially increased in size or materially altered in substance in priority food.
that country by natural development, or
ii. germinated or otherwise arose in, or issued in, that country, or
iii. was harvested, extracted or otherwise derived from an organism
that has been materially increased in size, or materially altered in
substance, in that country by natural development.
b) a food consisting of more than one ingredient is also grown in a country if:
i. each of its significant ingredients was grown in that country, and
ii. all, or virtually all, of the processing occurred in that country.
made: a food was made in a country if it underwent its last substantial
transformation in that country.
produced: a food was produced in a country if:
a) each of its significant ingredients was grown or otherwise wholly obtained
in that country, and
b) all, or virtually all, of the processing occurred in that country.
In addition, section 24 of the Regulations requires that if a wine is made from grapes
grown in more than one country, the description and presentation must identify the
proportion from each country. The 85 per cent rule for single-GI claims does not apply to
the country of origin.
If packaging a multiple-origin wine, a statement such as ‘Wine packaged in Australia
from X per cent Australian and Y per cent [country B] produce’ would satisfy both
domestic and export requirements.
For export, it’s recommended that country of origin labelling is separated from any GI
claim. For example, statements such as ‘Wine of Western Australia’ or ‘Wine of Margaret
River, Australia’ should be avoided. Note that for export to many countries the format of
the ‘country’ statement is prescribed. Many producers now elect to use the EU format that
requires the word wine in combination with the country claim (e.g. ‘Wine of Australia’).

Volume statement (National Trade Measurement Regulations)
Wine in standard size containers (50 mL, 100 mL, 187 mL, 200 mL, 250 mL, 375 mL, 500
mL, 750 mL, 1 litre, 1.5 litres, 2 litres, 3 litres, or a larger quantity of whole litres), is exempt
from the general requirement that measurement markings appear on the principal
display panel.
Accordingly, Australian wines may indicate the volume on any label, however, exporters
should be aware of the ‘single field of vision’ concept applicable in World Wine Trade
Group member countries and the European Union and UK.
The statement of quantity must be:
• of at least the prescribed minimum character height (refer to the table below)
• close to the name or brand of the product
• at least 2 mm from the edges of the package
• at least 2 mm in any direction from any graphics or written copy
• in metric units and in clear English, and
• clear and stamped or printed in distinct colour contrast to the background graphics.
Minimum print sizes depending on the largest dimension of the container are also
applicable. In the case of a bottle, this is the bottle height in millimetres. For a cask, it is
the measurement of the longest edge. For a standard 750 mL wine bottle, the minimum
character height is 3.3 mm.
Largest package dimension Minimum print height*

< 120 mm 2.0 mm
120 to < 230 mm 2.5 mm
230 to < 360 mm 3.3 mm (standard 750 mL bottle)
> 360 mm 4.8 mm
* Minimum print height applies to the shortest character in the statement

Accepted units for the volume statement are L (litre), dL (decilitre), cL (centilitre) or mL
(millilitre).
Container deposit schemes

Certain state and territory governments are considering the implementation of container
deposit schemes that necessitate mandatory labelling requirements for wine and wine
products. Please refer to the following schemes in each jurisdiction:
• Australian Capital Territory: ACT CDS
• New South Wales: Return and Earn
• Northern Territory: NT EPA Container deposit scheme
• Queensland: Containers for Change
• South Australia: EPA South Australia Container deposit scheme
• Tasmania: Recycle Rewards
• Victoria: CDS Vic
• Western Australia: Containers for Change

Additional labelling considerations
Legibility (Standard 1.2.1–24)
There are no print size specifications under the Food Standards Code other than the
general legibility requirements which requires any mandatory statement to be in
English and be legible and prominent so as to contrast distinctly with the background
of the label.
Date marking (Standard 1.2.5)

A best-before-date is mandatory on products with less than two years’ shelf life. The Food
Standards Code defines the ‘best before’ date as:
the date which signifies the end of the period during which the intact
package of food, if stored in accordance with any stated storage
instructions, will remain fully marketable and will retain any specific
qualities for which express or implied claims have been made.
In the case of wine and wine product, this normally would only apply where plastic or
other non-glass packaging is used and where a limited shelf life (less than two years) is
likely. However, if the description and presentation of the wine claims or implies certain
qualities (such as freshness, drink whilst young etc.) then a ‘best before’ date is required
unless any such claims would remain valid for at least two years.
The date must appear in the format ‘best before [month] [year]’ e.g. ‘best before Dec
21’ or ‘best before 12 21’ and the label must include a statement of any specific storage
conditions required to ensure the food will keep for the specified period.

Nutrition and health claims (Standard 1.2.7–4)
The Food Standards Code prohibits health claims and nutrition content claims in respect
of a product that contains more than 1.15% alcohol by volume with the exception of
energy, carbohydrate or gluten content claims.
A health claim means a claim which states, suggests or implies that a food or a property
of food has, or may have, a health effect. Nutrition content claims are about the presence
or absence of certain nutrients or substances in a food such as biologically active
substances (e.g. resveratrol, polyphenols, antioxidants), protein, sodium and vitamins.
If you make an energy or carbohydrate content claim you must include a nutritional
information panel (NIP) on the label. Gluten free claims do not require a NIP.
Comparative claims such as ‘lighter in energy’ or similar must additionally indicate the
reference product. The difference between the amount of the property of food in the
claimed food and the reference food must be at least 25% lower e.g. ‘Lighter in calories
wine – at least 25% less calories compared to [2020 brand Shiraz]’.
Read more about nutrition content and health claims on the Wine Australia website.
If you want to make a nutrition content claim, this flow chart will help determine whether
your claim meets the requirements.
1
Is the claim about energy, no You cannot make the claim
carbohydrates or gluten?
yes
2
Is it a gluten-free claim? yes
no
Include a
Nutritional Information Panel
3
Is the claim a comparative claim? You can make these
no
(e.g. ‘lighter in energy’, ‘lower in carbs’) statements or claims
yes
Include the reference product.

Reduction must be at least
25% lower than reference.

Representations of light, low and no alcohol (Standard 2.7.1)
Any alcoholic beverage containing more than 1.15% alcohol by volume must not be
represented as a ‘low alcohol’ beverage.
Similarly, the label on a package of a beverage containing more than 0.5% alcohol by
volume must not include the words ‘non intoxicating’ or words of similar meaning.
Food containing alcohol must not be represented in a form which expressly or by
implication suggests that the product is a non-alcoholic beverage e.g. ‘zero alcohol’ or ‘no
alcohol’. As test reports rarely quote zero you should be able to support a zero/no alcohol
claim with a report quoting the alcohol as less than the limit of quantification (LOQ).
It should be highlighted that terms such as ‘zero’ are not defined. Rather it is the
implication or overall impression given on the label that a product contains no alcohol.
For example, the word ‘zero’ used in conjunction with other mitigating information such
as ‘contains less than 0.5% alcohol’ would remove the implication that the product is a
non-alcoholic beverage.
The term ‘light’ is not defined in the Food Standards Code. A claim such as ‘light
alcohol’ is not considered a nutrition content claim, however, would likely be considered
a comparative claim. Accordingly, Wine Australia recommends the label indicate the
identity of the reference food and the difference between the amount of the claimed
food and referenced food e.g. ‘Lighter in alcohol wine – at least xx% lighter in alcohol
compared to [2020 brand Shiraz].
This flow chart will help determine whether your claim meets the requirements.
1
Is the claim
e.g. ‘zero/no alcohol’, Must contain
yes
‘non-alcoholic’, ‘0%’ no quantifiable alcohol
or ‘alcohol free’?
no
2
Is the claim ‘non-intoxicating’ yes Must be < 0.5% alc.vol.
or similar?
no
3
Is the claim ‘low alcohol’? yes Must be < 1.15% alc.vol.
no
4
Is the claim a comparative claim?
yes We recommend you include
e.g. ‘reduced’, ‘light/lite/lighter’
the reference product.
in alcohol?
Note, grape-based products that contain alcohol require export approval from Wine
Australia. Refer to Wine Australia’s Low Alcohol Wine Guide for further information.

Australian Consumer Law
Any product sold in Australia is subject to the Australian Consumer Law, which prohibits
conduct in trade or commerce which is misleading or deceptive or likely to mislead or
deceive. See the ACCC’s guidance on making premium claims and Green Marketing
Guide. In short, any claims must be honest, accurate and able to be substantiated.
Certain wine label claims that would come under these provisions include statements such
as ‘single vineyard’, ‘barrel fermented’, ‘estate bottled’, ‘established in xxxx’ etc.
Refer to the Wine Australia website for further information on voluntary labelling terms.
Optional information
Amber/Skin contact wine
Orange became a registered geographical indication on 31 October 1997, and as such,
is afforded the same level of protection as all other registered GIs. Therefore, the term
‘orange wine’ cannot be used to describe skin contact white wines, unless the fruit has
been sourced from the registered GI, Orange.
An exemption from the false and misleading description and presentation provisions exists
to allow for the use of a ‘common English word’, which orange would qualify for. However, it
must be used in good faith, and in such a way that is not likely to mislead as to the origin of
the wine. To make it abundantly clear to the consumer that orange is being used to describe
colour there must be sufficient context to support the claim, i.e. ‘Wine with an orange hue’
or ‘orange in colour’. Alternatively, ‘amber’ is an acceptable replacement for orange when
presenting or describing skin contact white wines, or wines that are amber in colour.
Apera and Topaque

‘Apera’ and ‘Topaque’ are registered certification trade marks of Wine Australia which
may only be used by approved users. The term Apera was developed by the wine sector
to replace ‘Sherry’, with this term protected since 1 September 2011. The term ‘Tokay’ was
phased out on 1 September 2020 and replaced with Topaque. Use of the terms is subject to
conditions including, but not limited to the following:
Apera
• the term may only be used to describe Australian fortified wines
• the fortified wine must comply with the taste, aroma and characteristics of an Apera
wine referred to in the Australian Wine Industry Fortified Wine Code of Practice
• the term must appear on the label in the same field of vision as the producer’s
distinguishing trade mark, and
• the term must always appear with a font size equal to or less than 50 per cent of the
size of the distinguishing trade mark.
Topaque
• the term may only be used for Australian fortified wines produced exclusively from
grapes harvested in Australia and at least 850ml/L of which must be obtained from vine
variety Muscadelle, and
• the fortified wine must comply with the Australian Wine Industry Fortified Wine Code of
Practice.
If you wish to use either term on your label, contact Wine Australia. A copy of the current
licence agreements can be found for Apera and for Topaque on the Wine Australia website.

Bar codes
Bar codes are not required by law or regulated as to size or placement. They are,
however, increasingly required by wholesalers and retailers in Australia and overseas.
The 13-digit EAN (European Article Number) is the most commonly used in Australia and
Europe and the only one now accepted in Canada. The USA accepts both EAN and the
12-digit UPC (Universal Product Code). The EAN system can read UPC, but the reverse
does not apply.
For further information regarding either system contact GS1 Australia.
Brand names
Brand names (or any other name) should not mislead as to the origin, age or identity
of the wine. If a brand name (or business name) contains a registered geographical
indication it can only be used on the label when the wine has been sourced from the
relevant GI.
Regulation 32 of the Wine Australia Regulations allows for the co-existence of Australian
geographical indications and trade marks which were registered by IP Australia prior to
the registration of the geographical indication. Refer to Description and presentation
above.
Cabernets
The term ‘Cabernets’ was adopted by the Australian wine industry to replace the term
‘Bordeaux’ which was listed on the Register as a protected geographical indication
in 1994. Not to be confused with the varietal claim ‘Cabernet’, which is a synonym
for Cabernet Sauvignon, the term ‘Cabernets’ may be used in the description and
presentation of a wine in place of a varietal claim to indicate one of two types of blends:
• a blend comprising at least 85% Cabernet Sauvignon, Cabernet Franc and/or Ruby
Cabernet, or
• a blend comprising at least 85% of traditional ‘Bordeaux’ varietals (Cabernet
Sauvignon, Cabernet Franc, Merlot, Malbec and/or Petit Verdot) provided that at least
one of Cabernet Sauvignon or Cabernet Franc contribute to the blend.
The context in which the term ‘Cabernets’ is being claimed must be clearly indicated on
the label.
Carbon neutral claims

Carbon neutral claims are used to convey a message about the volume of carbon
emissions associated with a particular thing, most often a product or an organisation. If
a wine or a winery claims to be ‘carbon neutral’, then the net emissions associated with
that wine or winery must be zero. Carbon neutral claims must comply with the Australian
Consumer Law. This means that they must not be false, misleading or deceptive. Care
should be taken when using broad terms that are capable of multiple meanings – for
example: ‘green’, ‘carbon friendly’, ‘carbon compensated’ and ‘environmentally safe’.
Wine Australia has developed a Carbon Neutral FAQs document which includes details
on the Climate Active Carbon Neutral Standards administered by the Department of
Environment and Energy and links to the AANA Environmental Claims Code. The FAQs can
be viewed on the Wine Australia website.

Carton labelling
The National Trade Measurement Regulations requires that if a pre-packaged product
is packed or sold, the package containing the product must be marked with the name
and address of the person who packed the product or on whose behalf it was packed.
The carton must indicate either the total volume of the inner packages or the number of
packages and the volume of each (e.g. 12 x 750 mL).
If products are offered for sale to consumers in the carton as a consumer unit (e.g. a
three-bottle presentation pack) the Food Standards Code requires that all mandatory
information for a wine label be reproduced (or the information be visible on the inner
packages) on the outer carton.
If the outer packaging, such as a carton, is not used for retail sale and is only used for
transportation and distribution purposes, full labelling with mandatory information
(including the pregnancy warning logo) is not required. If the carton is intended to be
removed prior to retail sale, only the product name, lot identification, supplier details and
quantity statement (e.g. quantity in carton × volume of product) are required.
Cleanskins (unlabelled wine)

It is not legal to sell or export wine without all mandatory items appearing on the
packaging. Unlabelled bottles cannot be sold at retail to the public, but unbroken
cartons of bottles can be sold if the mandatory information appears on the carton in an
acceptable form. However, mandatory warning declarations including allergens and the
pregnancy warning must still appear on every bottle.
Dates on labels
Care should be taken when using historical dates or additional numeric references in
the description and presentation of a wine to avoid misleading as to the vintage of the
wine. Other years may be referred to on wine labels, for example, to indicate when the
winery was established, when a vineyard was planted, or when the winemaker joined the
winery. When such references are made, it’s important to make sure that they won’t be
interpreted as vintage claims.
To ensure references to a year that isn’t a vintage year is permissible, you should:
1. give context to the non-vintage year (for example, use words like ‘planted in’,
‘established in’ or ‘produced since’)
2. ensure the actual vintage claim is clearly stated
3. ensure the actual vintage claim appears in the same field of vision as the reference to
the other year, and
4. ensure the actual vintage claim is more prominent than the reference to the other
year.
Further information on using dates on labels can be seen on the Wine Australia website.
Display of awards and medals

The use of medals or awards in the description and presentation of wines is permitted,
however care should be taken that they do not clash with any other labelling
consideration (such as use of a protected term). The Australian wine sector has
developed a Display of Awards Code of Practice which outlines how awards should be
displayed. The Code is available from the AGW website.
Read more about the use of awards and medals Wine Australia website.

Fortified wine terms
A number of fortified wine terms are protected on the Register. It is an offence under
the Act to include a registered term in the description and presentation of a wine that
does not comply with the registered conditions of use applicable to that term. Refer to
the Australian Wine Industry Fortified Wine Code of Practice for further information.
The protected terms and their conditions of use are outlined in the table below.
Term Conditions of use

Cream Describes a style of Australian fortified sweet wine of not less than 5 baumé. The wine will be pale yellow
to light amber in colour, rich and sweet to taste and typically with a vinous to fruity aroma.
The wine can be blended from more than one vintage and typically does not exhibit age-derived
characters. Ageing takes place in a variety of vessels. Fortification must be from Australian grape spirit. In
addition, for the export market, the wine will be produced using the solera system, including being aged in
oak barrels for at least three years.
Crusted/Crusting Describes a fortified wine in which deposits may develop in the bottle.
Ruby Describes a style of Australian fortified wine that receives only a few years of ageing prior to bottling. At
bottling the wine retains a deep ruby colour and tends to be robust in character, full bodied and fruity.
The wine can be blended from more than one vintage, with a view to sustaining the primary
characteristics of colour and aroma. Fortification must be from grape spirit. In addition, for the export
market, the ageing of the wine will include, as a minimum, ageing in oak barrels for four months.
Solera Describes a system of using casks/barrels containing wines of varying ages. The wines from the barrel
containing the oldest mix of vintages is taken from the solera. All of the wines in the barrels of the solera
then cascade in order of age and the barrel containing the youngest mix of wines refreshed with new
wine. The process gives a blended product, ranging from pale straw to a dark amber colour depending on
the style being produced. This process is reserved for the production of fortified wines.
Tawny Describes a style of Australian fortified wine that receives varying years of ageing prior to bottling. At
bottling the wine has a red-gold or ‘tawny’ hue. The wines should reflect the characteristics of careful
aging showing ‘developed’ rather than ‘fresh’ fruit characters. However, many show the fresh well
developed ‘fruit’ characteristics of younger wine.
The wine is usually blended from more than one vintage, may be matured in oak containers and reaches
an optimal age before sale. Fortification must be from grape spirit.
Vintage Describes a style of Australian fortified wine that is produced from a single vintage year. These high
quality wines are characterised by relatively long periods of bottle maturation. They are generally deep in
colour, full bodied and smooth. They are entitled to bear the designation ‘vintage’ and the corresponding
year.
These wines are characterised by the ability to improve with age in bottle and benefit from prolonged
cellaring. Such wines are aged for a minimum of twenty months prior to release. Fortification must be
from Australian grape spirit. In addition, for the export market, the ageing of the wine will include, as a
minimum, ageing in oak barrels for four months.
Icewine
Icewine is protected on the Register. The terms ‘icewine’, ‘ice wine’ or ‘ice-wine’ may
only be used in the description and presentation of a wine when the wine is obtained
exclusively from grapes naturally frozen on the vine. It is an offence under the Act to
include a registered term in the description and presentation of a wine that does not
comply with the registered conditions of use applicable to that term.
Maps on labels
Maps appearing on labels, brochures and advertising etc. form part of the description
and presentation of the wine. If a geographical indication is named or referred to on a
map, and the wine is not sourced from that GI, then it is a false or misleading label claim.

Moscato
Moscato is protected on the Register. The term ‘Moscato’ may only be used in the
description and presentation of a wine when at least 85 per cent of the wine is obtained
from a list of defined Muscat varieties (including Muscat a Petits Grains, Muscat of
Alexandria, Muscat Gordo, Muscat Hamburg, Gewurztraminer etc). Refer to the Register
for the full list of varieties. It is an offence under the Act to include a registered term in
the description and presentation of a wine that does not comply with the registered
conditions of use applicable to that term.
Read more about use of Moscato on the Wine Australia website.
Organic and biodynamic wine

Organic products intended for the Australian market are not required to be certified
in order to be labelled ‘organic’. There is a voluntary standard for growers and
manufacturers wishing to label products as ‘organic’ and ‘biodynamic’ for sale within
Australia (AS 6000–2015). As it is a voluntary standard, businesses do not necessarily
have to meet the requirements of this standard in order to label and sell their products as
‘organic’ or ‘biodynamic’ within Australia.
While organic certification is not legally required for a product supplied in Australia to
be described as organic, businesses must be able to substantiate any such claims. Many
organic businesses choose to be certified by an organic certification body to underpin
truth in labelling requirements and promote consumer confidence. Certification for
organic claims can be made by any of the many private organisations that perform this
function.
Misleading, false or deceptive organic claims are prohibited under the Australian
Consumer Law. The ACCC provides useful guidance on environmental and organic
claims made in the domestic market.
For export, organic and biodynamic goods must comply with the Export Control Act 2020
and Export Control (Organic Goods) Rules 2021. Further information is outlined in Export
documentation above.
For export, organic certification is mandatory. Any mention of ‘organic’ or ‘biodynamic’
(or indication of similar meaning) in a wine’s description and presentation is considered
an organic claim. Wines with organic claims require organic certification for export
approval, and exporting wines presented as organic without certification is an offence
under the Organic Goods Rules and can attract significant penalties. Further information
can be found on the Wine Australia website.
Pinots
The term ‘Pinots’ may be used to describe a blend of two or more Pinot varieties including
Pinot Noir, Pinot Meunier, Pinot Blanc and Pinot Gris, when these varieties comprise at
least 85% of the blend.
Single Vineyard
There isn’t a legal definition of ‘single vineyard’, hence the general requirement to ensure
the statement doesn’t mislead or deceive the consumer will apply. Wine Australia’s view
is that the description of a wine as ‘single vineyard’ has the potential to mislead and/
or deceive a consumer if the fruit used to make the wine was not sourced from a single
vineyard.

Sparkling wine terms
Sparkling
The Food Standards Code defines a sparkling wine as a wine which has become
surcharged with carbon dioxide as a result of complete or partial fermentation of
contained sugars. Accordingly, wines which are carbonated by means of the addition of
carbon dioxide to achieve effervescence may not be labelled as ‘sparkling’.
Methode champenoise
Methode champenoise is protected on the Register. The term ‘methode champenoise’
may only be used in the description and presentation of wines originating in the place
indicated by the geographical indication ‘Champagne’. It is an offence under the Act
to include a registered term in the description and presentation of a wine that does not
comply with the registered conditions of use applicable to that term.
Traditional method
Traditional method is not a regulated term but is understood to indicate a sparkling wine
made in the methode champenoise. ‘Traditional method’ may be used as an alternative
descriptor on Australian sparkling wines.
Methode traditionelle
The term methode traditionelle is not a protected term and may be used as an alternative
descriptor to ‘methode champenoise’ on Australian sparkling wines.
Pét-nat
Pét-nat, or Pétillant Naturel, is a term commonly used to describe a type of sparkling
wine that is made using lower intervention and natural fermentation processes. Pét-
nats are bottled before the fermentation process is fully complete, resulting in carbon
dioxide being formed from the natural sugars in the wine. The resulting wine is often
cloudy in appearance. The term is not regulated but in order to satisfy the requirements
of the Australian Consumer Law you should ensure wines labelled with this term are
representative of the type of products that consumers would expect.

Vegetarian and vegan claims
Wine Australia does not regulate the use of ‘vegetarian’ or ‘vegan’ claims in relation to
wine labelling.
‘Vegan’ is not defined, however, most consumers would understand vegan produce as
not being made from, or perhaps not even coming into contact with any animal product,
animal by-product or derivative of animal product such as gelatin, milk, egg or fish
based fining agents used in the manufacture of wine. Other animal products that may
be used in manufacturing wine include beeswax to seal bottles and agglomerated corks
which use milk-based glues. The Australian Consumer Law prohibits businesses making
‘vegan’ or ‘vegetarian’ statements that are incorrect or likely to create a false impression.
The ACCC views label references to vegan as food type assurance claims. ‘Food-type
assurance claims’ means claims referring to specific systems or processes that have been
put in place to provide assurance to specific consumer groups or tastes. Claims that give
such assurances must have a factual basis. For example, claims may be substantiated
through well-documented certification processes and certification performed by
authorised persons. Alternatively, you should be able to show reliable documentation to
support your claim.
There are a number of vegan and vegetarian societies that have registered certification
trade marks that you can apply for and pay to use.
Imported wine
Imported wine, other than wine from New Zealand,2 must comply with the Imported
Food Control Act 1992 which specifies that imported food comply with the Australia New
Zealand Food Standards Code.
The labelling requirements set out in Part 1.2 and Part 2.7 of the Food Standards Code,
and outlined above, applies to imported wines. Imported wine must also comply with
the production limits set out in Part 1.3 and Part 1.4 of the Food Standards Code and
the related schedules, particularly Schedules 15, 16, 18, 19 and 20. The wine production
requirements set out in Standard 4.5.1 apply only to Australian wines.
If an imported wine refers to a foreign country geographical indication or foreign place
name at least 85 per cent of the wine must have been obtained from grapes grown in the
country, region or locality indicated by the GI. If the wine is made from grapes grown in
more than one country, the description and presentation of the wine must identify the
proportion of the wine that originated in each country.
The false and misleading offence provisions of the Wine Australia Act also apply to
imported wine if that wine has a description and presentation that includes a registered
geographical indication or a registered translation of the indication and the wine did not
originate in the country, region or locality indicated, or if the wine includes a registered
traditional expression or a registered additional term and the wine does not comply with
any registered conditions of use.
2 New Zealand wine enters Australia under the Trans Tasman Mutual Recognition Agreement and the Australia New
Zealand Closer Economic Relations Trade Agreement. Wine legally sold in New Zealand can be sold in Australia.

Additives and processing aids
Wine composition and labelling compliance under the Food Standards Code is regulated
domestically by the State Health Authorities in accordance with the various State Food Acts.
Wine Australia is responsible for ensuring compliance with the Food Standards Code
at the point of export. Exporters can apply to Wine Australia for permission to export a
product that does not comply with the Food Standards in circumstances where the product
complies with the importing country’s requirements.
This Licensing and Compliance Guide concerns the production and sale of wine, sparkling
wine and fortified wine in Australia and lists additives and processing aids approved for
that purpose. Certain export markets prohibit the use of some additives and processing
aids approved for use in Australia, or classify them differently.
Whether certain additives and processing aids are approved and how they are classified
will affect whether a product can be lawfully sold in a particular market, and may affect
how a product is described and presented (e.g. in relation to allergen and/or ingredient
labelling). To check the requirements of particular export markets, please consider Wine
Australia’s Export Market Guides.
Food Standard 4.5.1

Australian wine production is governed by Standard 4.5.1 of the Food Standards Code.
Standard 4.5.1 applies only to the production of wine in Australia.
Definitions
Wine means the product of the complete or partial fermentation of fresh grapes, or a
mixture of that product and products derived solely from grapes.
Sparkling wine means the product consisting of wine that by complete or partial
fermentation of contained sugars has become surcharged with carbon dioxide. Sparkling
wine:
• may contain grape spirit, brandy and sugars provided that their addition does not
increase the alcohol content by more than 25 mL/L at 20°C, and
• must contain no less than 5 g/L of carbon dioxide at 20°C.

Fortified wine means the product consisting of wine to which has been added grape
spirit, brandy or both. Fortified wine may also contain caramel.
Grape spirit means the spirit obtained from the distillation of wine or the by-products of
winemaking or the fermented liquor of a mash of dried grapes and contains methanol in
a proportion not exceeding 3 g/L at 20°C of the ethanol content.
Brandy means the spirit obtained by the distillation of wine in such a manner as to
ensure that the spirit possesses the taste, aroma and other characteristics generally
attributed to brandy, in accordance with the following requirements:
a) must be matured in wooden containers for no less than 2 years
b) must contain no less than 250 mL/L of the spirit distilled at a strength of no more
than 830 mL/L at 20°C of ethanol,
c) may contain:
i. water
ii. caramel
iii. sugars
iv. grape juice and grape juice concentrates
v. wine
vi. prune juice
vii. honey
viii. flavourings; and
d) must not contain methanol in a proportion exceeding 3 g/L at 20°C of the ethanol
content thereof.
Wine product means a food containing no less than 700 mL/L (70 per cent) of wine,
which has been formulated, processed, modified or mixed with other foods such that it is
not wine.
Wine composition
Analytical parameter Specification
Minimum Maximum
Alcohol by volume @ 20oC
Still and Sparkling Wine 4.5% -
Fortified Wine 15% 22%
Methanol 3g methanol /
(red wine, white wine, fortified wine) L of ethanol
Sodium Chloride 1 g/L
Potassium Sulphate 2 g/L
Phosphorus 400 mg/L
Volatile Acidity 1.5 g/L
Cyanides 0.1 mg/L

Additives
A food additive is any substance not normally consumed as a food in itself and not
normally used as an ingredient of food, but which is intentionally added to a food to
achieve a technological function (e.g. antioxidant, preservative). It or its by-products
may remain in the food. Food Standard 4.5.1 lists the approved additives for the
production of wine, sparkling wine and fortified wine.
Additives Specification maximum

Ascorbic acid GMP
Carbon dioxide GMP
Citric acid GMP
Erythorbic acid GMP
Grape juice including concentrate grape juice GMP
Grape skin extract GMP
Gum Arabic GMP
Lactic acid GMP
Malic acid GMP
Metatartaric acid GMP
Mistelle
3
GMP
Potassium polyaspartate 100 mg/L
Potassium sorbate See sorbic acid
Potassium sulphites See sulphur dioxide
Sodium carboxymethylcellulose GMP
Sorbic acid 200 mg/L
Sulphur dioxide:
< 35 g/L sugars 250 mg/L
> 35 g/L sugars 300 mg/L
Tannins GMP
Tartaric acid GMP
Yeast mannoproteins GMP
GMP = Good Manufacturing Practice as defined in Standard 1.1.2 of the Food Standards Code.
3 Mistelle means grape must or grape juice prepared from fresh grapes to which grape spirit has been added to
prevent fermentation and which has an ethanol content between 120 mL/L and 150 mL/L at 20°C.

Processing aids
Processing aids are substances used in the processing of raw materials, foods or
ingredients, to fulfil a technological purpose relating to treatment or processing but
does not perform a technological function in the final food. The substance is used in the
course of manufacture of a food at the lowest level necessary to achieve a function in the
processing of that food, irrespective of any maximum permitted level specified.
Clause 4 of Standard 4.5.1 lists the approved processing aids for the production of wine,
sparkling wine and fortified wine.
Processing aid Specification Processing aid Specification

maximum maximum
Activated carbon GMP Hydrogen peroxide GMP
Agar GMP Ion exchange resins GMP
Alginates, calcium and potassium salts GMP Isinglass GMP
Ammonium bisulphite GMP Lysozyme GMP
Ammonium phosphates GMP Milk and milk products GMP
Argon GMP Nitrogen GMP
Bentonite GMP Oak GMP
Calcium carbonate GMP Oxygen GMP
Calcium tartrate GMP Pectins GMP
Carbon dioxide GMP Perlite GMP
Carrageenan GMP Phytates GMP
Cellulose GMP Plant proteins permitted as processing aids GMP

under clause 3(a) to Standard 1.3.3 (which
Chitin-glucan GMP permits the use of foods, including water as
processing aids)
Chitosan sourced from Aspergillus niger GMP
Polyvinyl polypyrrolidone (PVPP) GMP
Collagen GMP
Polyvinyllimidazole-polyvinylpyrrolidone co- GMP
Copper sulphate GMP
polymers (PVI/PVP)
Cultures of micro-organisms4 GMP
Potassium carbonate GMP
Cupric citrate GMP
Potassium ferrocyanide5 GMP
Diatomaceous earth GMP
Potassium hydrogen carbonate GMP
Dimethyl dicarbonate 200 mg/L
Potassium hydrogen tartrate GMP
Dimethylpolysiloxane GMP
Silicon dioxide GMP
Egg white GMP
Thiamin chloride6 GMP
Enzymes GMP
Thiamin hydrochloride 5
GMP
Gelatin GMP
5 If potassium ferrocyanide has been used as a processing aid in the

4 Cultures of microorganisms means yeasts or bacteria (including yeast manufacture of a wine, sparkling wine or fortified wine, the final product
ghosts) used in wine manufacture with or without the addition of any one must have residual iron present.
or more of thiamine hydrochloride, niacin, pyridoxine, pantothenic acid, 6 Thiamin chloride and thiamin hydrochloride may only be added to wine,
biotin and inositol. sparkling wine and fortified wine to facilitate the growth of microorganisms.

Water additions
Wine, sparkling wine and fortified wine may only contain water that is:
• necessary to incorporate any additive or processing aid specified in Standard 4.5.1
(above), and or
• necessary to facilitate fermentation, or
• incidental to the winemaking process.
Where water is added for the purposes of incorporating processing aids and additives,
or where the addition is incidental to the winemaking process, the wine, sparkling wine or
fortified wine may not contain more than 70 mL/L water (7 per cent) as a result.
Where water is required to facilitate fermentation, water may only be added to wine,
sparkling wine and fortified wine if the water is added to dilute the high sugar grape
must prior to fermentation and does not dilute the must below 13.5 degrees Bé.
Wine must not contain more added water than is consistent with Good Manufacturing
Practice.
Note that in some import markets it is not lawful to sell if water has been incorporated
throughout the winemaking process to facilitate fermentation.
Read more about water additions on the Wine Australia website.

Website resources
Wine Australia
WALAS
Wine Australia Act 2013
Wine Australia Regulations 2018
Food Standards Code
Export Market Guides
Guide to Organic Export Requirements
Low Alcohol Labelling Guide
Carbon Neutral FAQs
Register of Protected Geographical Indications and Other Terms
Australian Wine Industry Fortified Wine Code of Practice
Wine Industry Display of Awards Code of Practice
Alcohol Beverages Advertising Code
Wine Packaging Guidelines
AWRI Code of Good Manufacturing Practice for the Australian Wine Industry

Contacts
We’re here to help

Fundamental to our regulatory approach is our desire to assist the wine community
to meet legislated obligations. We are here to help you comply with regulatory
requirements, including those relating to wine composition, packaging, export and
market access.
You can contact us in several ways. If your enquiry relates to:
wine standards, labelling, blending rules, protected terms, [email protected]

LIP record keeping, market access
the export process, including licensing, product or label [email protected]

registration, the Label Directory, export permits or certificates
something not covered above [email protected]
or phone us on (08) 8228 2000
About Wine Australia

Wine Australia supports a competitive wine sector by investing in research and innovation
(R&I), growing domestic and international markets and protecting the reputation of Australian
wine.
Wine Australia is an Australian Commonwealth Government statutory authority, established

under the Wine Australia Act 2013, and funded by grape growers and winemakers through
levies and user-pays charges and the Australian Government, which provides matching
funding for R&I investments.

Notes

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Wine Australia

Wine Australia is an Australian Government statutory authority, meaning that it is

Licensing and Compliance Guide Wine Australia • 1

Licensing and Compliance Guide Wine Australia • 2

Licensing and Compliance Guide Wine Australia • 3

Licensing and Compliance Guide Wine Australia • 4

Licensing and Compliance Guide Wine Australia • 5

Licensing and Compliance Guide Wine Australia • 6

The export approval process encompasses the following steps

Licence to export Product registration Label registration Shipping approval

Licensing and Compliance Guide Wine Australia • 7

Wine Australia’s Licensing and Approval System (WALAS)

Licensing and Compliance Guide Wine Australia • 8

Licensing and Compliance Guide Wine Australia • 9

Licensing and Compliance Guide Wine Australia • 10

Licensing and Compliance Guide Wine Australia • 11

Food Standards Code exemptions

Licensing and Compliance Guide Wine Australia • 12

Licensing and Compliance Guide Wine Australia • 13

VI-1 documents for the EU and UK

Licensing and Compliance Guide Wine Australia • 14

Analytical parameter Packaged Bulk

Actual alcoholic strength – % v/v • •

Total dry extract – g/L •

Total acidity – g/L • •

Volatile acidity – meq/L •

Citric acidity – g/L •

Sulphur dioxide – mg/L • •

Exemptions to the Requirement to have a VI-1 Document for Exports to the EU

Organic goods certificate

Licensing and Compliance Guide Wine Australia • 15

Export Market Guides

Export fees and levies

Licensing and Compliance Guide Wine Australia • 16

Who needs to keep records?

What records need to be kept?

Licensing and Compliance Guide Wine Australia • 17

Receiving wine goods

Processing or modifying wine goods

Licensing and Compliance Guide Wine Australia • 18

Licensing and Compliance Guide Wine Australia • 19

Requests for information

Request for LIP records

Request for licence information

Request for records before export

Licensing and Compliance Guide Wine Australia • 20

Request for samples

Compliance Analysis Program

Licensing and Compliance Guide Wine Australia • 21

Templates and guides

Licensing and Compliance Guide Wine Australia • 22

So, if your wine is 88% from the

So, if your wine is 70% Semillon,

So, if your wine is made from 85%

Geographical 85% 95% if each of the GIs claimed accounts

© Wine Australia 2017

Licensing and Compliance Guide Wine Australia • 23

Licensing and Compliance Guide Wine Australia • 24

This is a false description and presentation because the wine is