Poultry Farming 1
Poultry Farming 1
Poultry Farming 1
The poultry industry in the Philippines has enjoyed remarkable success within
the livestock and poultry sector for several decades (Ilagan and Yco, 2017). It has been
one of the most flourishing businesses in the country, contributing significantly to the
agricultural and economic development of the nation. The Department of Agriculture
recognizes chicken meat and eggs as among the most progressive animal sectors in
the Philippines, emphasizing the importance and potential of the poultry industry at
the local level (Cabaral and Rieta, 2018).
Focusing on the region with the highest poultry meat production in the
Philippines, farms in Central Luzon have undergone a thorough quantitative
assessment of biosecurity measures. This assessment ensures compliance with
policies aimed at enhancing the quality of broilers in the country (Ancog et al., 2020).
Biosecurity measures include strict hygiene protocols, controlled access to farms, and
disease surveillance to prevent the spread of pathogens and maintain the health of
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broilers. By implementing stringent biosecurity measures, the poultry farms in Central
Luzon aim to safeguard the health and well-being of their broilers while maintaining
high production standards.
The Central Luzon region, known as the "Poultry Capital of the Philippines," has
a conducive environment for poultry production due to its favorable climate,
availability of feed ingredients, and proximity to major markets (Ancog et al., 2020).
Large-scale farms in the region have adopted modern technologies and practices to
achieve economies of scale and meet the growing demand for broiler meat. These
farms employ advnced breeding techniques, efficient feed conversion systems, and
automated production processes to maximize productivity and ensure high-quality
broilers.
Research on the global meat production industry has revealed the remarkable
expansion of the poultry sector, particularly in developing countries. Various studies
conducted worldwide have highlighted the growth trend of the poultry industry,
shedding light on the factors contributing to its rise (Delgado et al., 1999; Taha, 2003;
Landes et al., 2004; Conroy, 2004). The poultry industry has become a vital
component of the global food system, providing affordable and nutritious animal
protein to a growing global population.
In the case of the Philippines, there has been a surge in poultry production,
further reinforcing the significance of this sector within the country's agricultural
landscape (Costales et al., 2003). The increasing demand for poultry meat, driven by
population growth, rising incomes, and changing dietary preferences, has spurred the
expansion of broiler production in the country. The Philippines has positioned itself as
a major producer and exporter of broiler meat, capitalizing on its competitive
advantage in terms of production efficiency and favorable market conditions.
Considering these factors, the burgeoning demand for chicken meat presents a
promising market opportunity for chicken farming and food processing businesses.
The growth of the poultry sector in developing countries, including the Philippines,
indicates a potential for increased production and consumption of chicken meat. This,
in turn, opens avenues for investment in poultry farming. Processing facilities,
distribution networks, and related industries.
Our business is centered on the production and sale of eggs and live chickens.
We acquire chickens that are ready for laying eggs, allowing us to supply fresh and
high-quality eggs to consumers. These eggs will be sold directly to customers,
ensuring a steady source of nutritious and delicious eggs. Additionally, we also sell
non-laying chickens as live birds, providing an alternative option for customers who
are interested in acquiring chickens for meat consumption or home cooking. By
offering both eggs and live chickens, we aim to cater to a diverse range of customer
preferences and meet their demands for quality poultry products.
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Research Objective
The objective of this feasibility study is to assess the viability of the proposed
chicken farming business by thoroughly examining the five aspects of feasibility:
Marketing Aspect, Technical Aspect, Management Aspect, Socio-Economic Aspect, and
Financial Aspect. The specific objectives are as follows:
1. Marketing Aspect:
a. Determine the potential demand for chicken products in the target market.
b. Identify the target market segments and their preferences for chicken
products.
c. Evaluate the competitiveness of the proposed business in the market.
d. Analyze marketing strategies to promote and sell eggs and chickens
effectively.
2. Technical Aspect:
3. Management Aspect:
4. Socio-Economic Aspect:
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c. Determine the potential contribution to the local economy, including job
creation and income generation.
d. Identify any potential social or community- related challenges and propose
mitigation measures.
5. Financial Aspect:
Through the fulfillment of these objectives, this study aims to provide a concise
assessment of the viability of the chicken farming business, facilitating informed
decision-making.
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CHAPTER 2: METHODOLOGY
Research Design:
This feasibility study utilizes a quantitative research design to evaluate the
viability of the proposed project. The research will rely on quantitative methods,
including surveys and financial analysis, to collect and analyze data. This quantitative
research design will provide measurable data to evaluate market demand, financial
feasibility, and production capacity, informing the decision-making process for the
proposed project.
Breakdown of how we determine the sample size using Yamane's formula for a
population of 245 households in Barangay Maligcong:
So, based on Yamane's formula, the required sample size for a population of 245
households in Barangay Maligcong would be approximately 152
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farming. This comprehensive literature review helped identify key topics, themes, and
research gaps that were explored through the surveys. By conducting this literature
review, valuable insights into important factors, trends, and variables within the
poultry industry were gained, which were then utilized to formulate targeted survey
questions aligned with the research objectives. In addition, local market research was
conducted to gather pricing information. This involved interviews with local wet goods
vendors in Bontoc, enabling direct engagement with store owners and managers to
obtain accurate and up-to-date pricing data. By utilizing surveys and local market
research, the study aims to gather specific data aligned with the research objectives,
ensuring a comprehensive and informed analysis.
The research procedure for this study primarily relies on printed survey forms
for data collection. The process begins by seeking approval from the office of the Mayor
of Bontoc through a letter of consent to distribute and collect surveys in the area.
Printed survey forms are prepared and distributed directly to households within the
target population. This approach ensures that a representative sample of the
population is included in the study. A specified timeframe is provided for respondents
to complete and return the survey forms, allowing for efficient data collection. By
utilizing printed surveys and distributing them directly to households, the study aims
to gather comprehensive and reliable data from the target population.
Treatment of Data:
After collecting surveys, we will proceed with the treatment and analysis of the
gathered data.
We utilize summary statistics to analyze the numerical data obtained from the
surveys. Summary statistics provide an overview of the data's characteristics, allowing
us to understand the central tendencies and variability within the dataset. We will
calculate measures such as the total number of respondents, response frequencies,
and percentages to summarize the survey responses. These statistics will provide a
concise summary of the data and help identify any notable trends or patterns that
emerge from the analysis.
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CHAPTER 3: RESULTS AND DISCUSSION
MARKET STUDY
a. Market Description
b. Product Description
We have chosen to acquire Lohmann Layers chickens for our chicken farming
business. Lohmann Layers are known for their exceptional laying capabilities,
consistently producing a significant number of high-quality eggs throughout their
lifespan. This allows us to provide a reliable and abundant supply of eggs to our
customers. Additionally, Lohmann Layers chickens also offer good meat quality, which
adds value to our product offerings.
1. Eggs
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Figure 2: Eggs
Eggs may be categorized and priced in accordance with their sizes. The sizes of eggs
are listed in the table below along with the weights that correlate to each size:
Egg Size Weight
1. Pullet or Peewee Less than 42 grams
2. Small 42-49 grams
3. Medium 49-56 grams
4. Large 56-63 grams
5. Extra Large 63-70 grams
6. Jumbo More than 70 grams
Table 1: Egg Categories
2. Chicken Meat
Our poultry will be selling live chicken for processed meat when the business
decides to cull hens. Culling hens refers to the identification and removal of the non-
laying or low producing hens from a laying flock. Unless the birds are diseased, they
are suitable for marketing or home cooking.
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c. Demand and Supply Analysis
Projected demand
The projected demand data provides estimates for the expected demand of eggs
and live chicken over a three-year period. The demand for different sizes (pee wee,
small, medium, large, extra-large, jumbo) and live chickens sis provided annually,
with weekly, monthly, and yearly frequencies. The demand gradually increases over
the years.
Products Target Frequency Demand Annually
market
Wkly. Mo. Yr.
2 8 104
Year 1 Year2 Year 3
Eggs
Extra Small 12 24 96 1,248 1,248 1,275 1,285
Small 16 32 128 1,664 1,664 1,700 1713
Medium 21 42 168 2,184 2,184 2,231 2,249
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Projected supply
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d. Projected Revenue
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e. Market Analysis
1. Segment Rivalry
The potential competitor is the Maligcong Poultry which indicates that
there will a low level of rivalry. This gives the Chicken Farming a competitive
advantage to monopolize the residents. There is no growth rate of
competitors so there would be no significant threat.
f. Marketing Strategy
Our sales and marketing strategy focuses on networking with businesses
in the agricultural supply chain that rely on daily supplies of chicken
and eggs. By targeting these potential customers, we aim to maximize
profitability. Here are the key elements of our sales strategy:
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2. Poultry Farm Visits:
Inviting consumers to visit our farm provides an opportunity to
showcase our operations and the exceptional care we provide to our
chickens. By offering tours and demonstrating our commitment to
quality, we can build trust and transparency. At the end of the tour,
visitors will be encouraged to select and purchase eggs at a discounted
but fair price.
3. Events or Competitions:
Holding events or competitions, such as culinary contests, allows
us to showcase our products and create brand awareness. By featuring
our products in action and presenting innovative possibilities, we inspire
customers to consider purchasing them.
PRICING STRATEGY
At the outset of business, the company will implement penetration
pricing strategy. With penetration pricing, clients are drawn in temporarily with
a cheapest price. The low introductory price lowers the consumers' perceived
risk when buying new products. Penetration pricing forgoes immediate profits
in order to forge lasting bonds with customers. The strategy assumes satisfied
consumers will buy the product for full price when the offer expires. Full
transparency is critical to building positive long-term relationships with buyers.
In this context, the company will make it clear that the initial price is a limited-
time offer and that the item's full price will apply when the offer ends.
Once the business has established a good relationship with its market,
competitive pricing will be applied, specifically matched price. Our Poultry will
strategically align the prices of its products with the competitors’ pricing in the
market or niche, rather than basing prices solely on business costs or target
profit margins.
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LOCATION STRATEGY
Our Poultry will be located at a 400-square meter plot of land at Favarey,
Maligcong, Bontoc, Mountain Province. The proprietor owns the land that will
be used for the company's operations. The location is far from a residential or
commercial district. Additionally, it is close to a road and has access to services
like electricity and water.
PROMOTIONAL STRATEGIES
Promoting products and services is one of the factors considered to
contribute for the business’s achievement. To do this, the products must be
introduced and the target market must be adequately and successfully reached.
More clients are attracted by an effective promotional campaign, which helps to
boost sales and profits. Each business employs a different form of promotion.
Therefore, there is a higher likelihood that using an unusual or distinctive
method to advertise one's goods and services will draw in more clients. The
following advertising methods will be used:
1. Personal Selling
This technique involves personal communication with
consumers/distribution channels, which involves persuading them to
buy products with the promise of a good-quality product. This will start
with the employees inviting their families, relatives, and friends to buy
the products.
2. social media
The use of social media for communication is an increasing trend.
Formal outlets such as Twitter, Facebook, and Instagram, as well as
informal outlets such as blogs and wikis, provide a platform for
marketing poultry products on the internet. Here, the products, prices,
and the location will be disclosed in the posts to provide sufficient
information to the users.
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SWOT MATRIX
Strengths: Weaknesses:
- High-quality egg production - Limited market reach
- Ability to offer live birds - Potential disease outbreaks
- Potential for diversification - Dependence on external factors
Opportunities: Threats:
- Growing demand for poultry - Intense competition
- Expansion into new markets - Fluctuating feed prices
- Increased consumer focus on organic and - Regulatory changes or restrictions
local products - Risk of avian diseases
- Potential for value-added products
Strengths:
- High-quality egg production: Our chickens are capable of producing fresh and
nutritious eggs, which can attract customers looking for superior quality.
- Ability to offer live birds: Selling live chickens provides additional revenue streams
and caters to customers who prefer to raise their own poultry.
- Potential for diversification: Our business can explore value-added products such as
processed chicken meat or egg-based products, expanding its product range and
potential market reach.
Weaknesses:
- Limited market reach: Establishing distribution channels and reaching a wide
customer base may require strategic marketing efforts and partnerships.
- Potential disease outbreaks: Ensuring proper biosecurity measures and monitoring
the health of our flock is crucial to minimize the risk of diseases and financial losses.
- Dependence on external factors: Weather conditions and fluctuating feed prices can
impact production and profitability, requiring careful management.
Opportunities:
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- Growing demand for poultry: As the demand for poultry products continues to rise,
there is an opportunity to capture a larger market share.
- Expansion into new markets: Exploring new geographical areas or targeting specific
customer segments can help expand the customer base and increase sales.
- Increased consumer focus on organic and local products: Capitalizing on the trend of
consumers seeking organic and locally sourced products can attract a niche market
and differentiate your offerings.
- Potential for value-added products: Developing value-added products, such as ready-
to-cook chicken cuts or specialty eggs, can cater to customer preferences and increase
revenue streams.
Threats:
- Intense competition: The poultry industry is competitive, and it's important to
differentiate
our products and marketing strategies to stand out.
- Fluctuating feed prices: Monitoring and managing feed costs is essential to maintain
profitability during periods of price fluctuations.
- Regulatory changes or restrictions: Staying updated with regulations related to
poultry farming practices and complying with animal welfare standards is crucial to
avoid potential setbacks.
- Risk of avian diseases: Implementing strict biosecurity measures and having
contingency plans in place can mitigate the risk of disease outbreaks and protect your
flock.
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TECHNICAL STUDY
a. Flow of Operation
Flow of operations for egg production:
store eggs
acquire poultry package eggs
properly
set up nesting
collect eggs
areas
Jan Feb Ma Apr May June July Aug Sep Oct No De Jan
r v c
Planning and
Setup
Business
Registration
Securing of
Funds
Infrastructur
e
Development
Procurement
Egg
production
(for layers)
Egg
Collection
Distribution
Record
keeping
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c. Summary of equipment and facility requirement
Buildings
Unit
Particular Quantity Total price
Price
Poultry House Construction with
electrical wiring 1 ₱800,000 ₱800,000
Plumbing pipes 2(100m) 1,860 3,720
Biological Asset
Unit
Particular Qty Total Year 1 Year 2 Year 3
Price
Chicken
2,000 ₱270 ₱540,000 ₱540,000 540,000 556,470
Layer
Less:
Chicken
1,000 ₱270 270,000 286,470
layers to - 270,000
be sold
Total 1,000 ₱270 270,000 270,000
- 270,000
Less:
Chicken
Layers to 1,000 ₱270 270,000
- 286,470 303,944.67
be
Purchased
Total ₱540,000 540,000 556,470 573,944.67
Table 8: Biological Asset
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Chicken Food and Vitamins supplies
Particula Qt Unit Monthl Pre-
Year 1 Year 2 Year 3
r y Price y 0peration
₱1,80
Feeds 20 ₱36,00 ₱144,000 ₱288,000 ₱453,600 ₱475,680
0
Corn
10 1,450 14,500 ₱58,000 ₱116,000 182,700 183,135
Grits
Vitamins 5 300 1,800 ₱7,200 ₱14,400 22,680 22,734
₱418,40 ₱658,98 ₱681,54
Total ₱209,200
0 0 9
Table 9: Chicken Food and Vitamins supplies
Office supplies
Cleaning Supplies
Packaging supplies
Utilities
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Tax and Licenses
Bureau of Animal
Industry (Certificate for
3,000 3,000
Registration/ License to
Operate Animal Facility)
7,600.0
Total ₱2,550.00 ₱2,550
0
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Table 15: Summary of equipment and facility requirement
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d. Floorplan
Poultry house
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MANAGEMENT STUDY
a. Business Formation
b. Organizational Chart
OWNER/MANAGER
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c. Job Description and Qualification
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e. Payroll
₱
Owner/ 665.0 ₱
Manager ₱ 7,000 0 ₱ 200 ₱ 350 1,215.00 ₱ 5,785.00
₱
Bookkeepe 225.0
r ₱ 5,000 0 ₱ 200 ₱ 250 ₱ 675.00 ₱ 4,325.00
₱
112.5
Worker 1 ₱ 2,500 0 ₱ 200 ₱ 125 ₱ 437.50 ₱ 2,062.50
₱
112.5
Worker 2 ₱ 2,500 0 ₱ 200 ₱ 125 ₱ 437.50 ₱ 2,062.50
₱
112.5
Worker 3 ₱ 2,500 0 ₱ 200 ₱ 125 ₱ 437.50 ₱ 2,062.50
₱
112.5
Worker 4 ₱ 2,500 0 ₱ 200 ₱ 125 ₱ 437.50 ₱ 2,062.50
₱3,640.0 ₱
TOTAL ₱ 22,000 0 18,360.00
ANNUAL SALARIES
# of
Employee Personnel Monthly Salaries Annual Salaries
Owner/
Manager 1 ₱7,000.00 ₱ 84,000.00
Bookkeeper 1 ₱5,000.00 ₱ 60,000.00
Workers 4 ₱2,500.00 ₱120,000.00
TOTAL 6 ₱264,000.00
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Annual salaries are monthly salaries multiplied by 12 months.
Employer Share
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SOCIO-ECONOMIC STUDY
Business is one big area that contributes to the economy. It plays a vital role in the
economic development of a country such as an industry either manufacturing or
service oriented and employment opportunities.
Chicken production in many parts of the rural and urban areas in the country has
contributed significantly as source of protein, food security, employment, and income
in resource-constrained communities.
a. To the Government
Taxes are the lifeline of the government. Without taxes, the government
will not be able to do anything to its people-no employment, no services, etc.
since business entities are great contributors of taxes, they are of big help to
the government. The proposed business will pay its income tax and business
tax to the government. These taxes will now be used by the government for the
needs of its constituents.
b. To the Community
The presence of many business types can further enhance the standard-
of-living by providing a wider range of services and amenities in the local area.
Since unemployment is one of the problems in the Philippines and job
vacancies are scares in that place (Maligcong), the business will provide a major
income-generating activities for unemployed youths, rural women, small and
marginal farmers and persons involved in small industries like –cage
fabrication, layer raising, feed formulation, poultry pharmaceuticals and
processing of food poultry meat and eggs.
c. To the Employees
All employees will be properly compensated. Seminars and trainings will
be conducted to further enhance their skills for better services towards our
customers. They can also use these skills if they wish to have a job in a bigger
setting with a higher salary. This business will also give job opportunities to
those in need, thus, reducing the unemployment rate or our society.
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d. To the Customer
This business will supply the shortage of the eggs in the target market area.
With the fast-rising population in the municipality. It was observed that there is a
demand of poultry products specially eggs. Thus, the proponents plan to engage in
poultry business bearing in mind that it will help the community provides fresh,
affordable and at the same time accessible eggs and chicken meats.
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FINANCIAL STUDY
This aspect presents the financial information and assumptions that would
determine the financial viability of the project. Projected financial statements are
presented, analyzed and interpreted based on the assumption.
The content of this aspect is based on the information provided by the
marketing, technical, management, and socio-economic aspects of the study. They
reflect all information that displays the performance, profitability, and viability of the
proposed project.
The Total Projected Cost which is 2,827,022.83 is the amount that will be
needed in order to operate the proposed business.
The projected Statement of Financial Position is composed of the Total Assets
(the business owns), Total Liabilities (the business owes), and the Owner’s Equity.
These are used to evaluate the proposed business’ liquidity, solvency, flexibility, and
marketability.
The Projected Statement of Comprehensive Income shows the financial
performance of the Chicken Farming industry which has an income of 3,000,878.12
(yr. 2024), 3,024,002.54 (yr. 2025), 3,027,476.79 (yr. 2026), and has a loss of
21,932.83 in the pre-operation of the business.
The Projected Statement of Cash Flow provides information about the projected
cash receipts and cash disbursements of the business during the period. It also
provides information that enables the users to evaluate the changes in net assets
solvency. Information in the cash flow is useful in assessing the ability of the company
to generate cash for the business.
The payback period of the proposed business is 0.43 years or 5 months.
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Chicken Farming and Food Processing
Project Cost
(All amounts in Philippine Peso)
Cost
Current Assets
Office Supplies 880.00
Cleaning Supplies 2,140.00
Packaging Supplies 17,650.00
Chicken Food and Vitamin
Supplies 209,200.00
Total Current Assets 229,870.00
Noncurrent Assets
Biological Asset 540,000.00
Building 1,035,220.00
Land 1,000,000.00
Total Noncurrent Assets 2,575,220.00
Pre-operating Costs
Utilities Expense 14,432.83
Taxes and Licenses 7,500.00
Total Pre-operating Costs 21,932.83
Total Project Cost 2,827,022.83
Salingbay, Capital 2,827,022.83
Total 2,827,022.83
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Chicken Farming and Food Processing
Projected Statement of Financial Position
As of the Years Ended December 31, 2024, 2025, 2026
All amounts in Philippine Peso
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Chicken Farming and Food Processing
Projected Statement of Comprehensive Income
For the Years Ended December 31, 2024, 2025, 2026
All amounts in Philippine Peso
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Chicken Farming and Food Processing
Projected Statement of Cash Flow
For the Years Ended December 31, 2024, 2025, 2026
All amounts in Philippine Peso
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Chicken Farming and Food Processing
Projected Statement of Owner's Equity
For the Years Ended December 31, 2024, 2025, 2026
All amounts in Philippine Peso
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Note 1: Cash
Pre-operation 2024 2025 2026
Cash in Bank - 3,281,180.86 6,389,561.41 9,501,450.23
Cash on Hand - 150,043.91 151,200.13 151,373.84
Total Cash - 3,431,224.76 6,540,761.54 9,652,824.06
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Note 28. Salaries Expense
Pre-operation 2024 2025 2026
Owner/Manager 84,000.00 84,000.00 84,000.00
Bookkeeper 60,000.00 60,000.00 60,000.00
Poultry Farm Worker 1 30,000.00 30,000.00 30,000.00
Poultry Farm Worker 2 30,000.00 30,000.00 30,000.00
Poultry Farm Worker 3 30,000.00 30,000.00 30,000.00
Poultry Farm Worker 4 30,000.00 30,000.00 30,000.00
Total 264,000.00 264,000.00 264,000.00
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Financial Statement Analysis
A. Current Ratio
Pre-operation 2024 2025 2026
Current Asset
229,870.00 3,485,472.47 6,599,599.40 9,714,444.73
Current Liabilities
- 151,202.35 154,274.74 155,460.94
Total Current
0.00
Ratio 23.05 42.78 62.49
Table 26: Current Ratio
** For every liability of the business, there is an available 23.05, 42.78, current
62.49 assets to cover it up, for the year 2024-2026.
B. Equity Ratio
Pre-operation 2024 2025 2026
Total Equity
2,805,090.00 5,805,968.12 8,829,970.66 11,857,447.46
Total Asset
2,805,090.00 5,957,170.47 8,984,245.40 12,012,908.40
Total Equity 1.00 0.97 0.98 0.99
Table 27: Equity Ratio
** Equity ratio proportion of all assets that are financed by the owner. It reflects
financial strength and caution to creditors. For every P1.00 asset of the business,
97%, 98%, 99% is provided by the owner on equity for the year 2024-2026.
C. Rate of Return
on Equity
Pre-operation 2024 2025 2026
Net Income -21932.83
3,000,878.12 3,024,002.54 3,027,476.79
Total Equity
2,805,090.00 5,805,968.12 8,829,970.66 11,857,447.46
Total -0.01 0.52 0.34 0.26
Table 28: Rate of Return on Equity
** This means that for every peso resource provided by the owner, 0.52, 0.34,0.26
will be added to her wealth for the year 2024-2026.
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D. Payback Period
** This measures the time requirement for the amount invested on asset to be
retrieved for the proposal business. It will take 0.43 years or 5 month2 to recover the
initial investment.
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