ABSTRACT

Intellikart Ventures LLP stands as a beacon of innovation and adaptability in the ever-evolving landscape
of digital commerce. Founded on principles of customer-centricity and technological ingenuity, the
company has swiftly established itself as a formidable player in the competitive market. Its journey is
marked by a relentless pursuit of excellence, driven by a strategic vision that embraces change and
embraces innovation. Through a blend of astute market research and agile marketing strategies, Intellikart
Ventures LLP has consistently delivered value to its customers while staying ahead of industry trends.

At the heart of Intellikart Ventures LLP's success lies a deep understanding of consumer behaviour and
preferences. Leveraging data analytics and market insights, the company crafts targeted marketing
campaigns that resonate with its audience, fostering strong brand loyalty and driving sustained growth.
Moreover, Intellikart Ventures LLP's commitment to technological innovation allows it to stay at the
forefront of digital advancements, continually enhancing its products and services to meet the evolving
needs of its customers.

However, the journey of Intellikart Ventures LLP is not without its challenges. In a landscape marked by
rapid technological advancements and shifting consumer preferences, the company must navigate
complexities with agility and foresight. Competition is fierce, and staying relevant requires constant
innovation and adaptation. Yet, with its proven track record of resilience and forward-thinking leadership,
Intellikart Ventures LLP is poised to overcome obstacles and emerge stronger than ever.

As we delve deeper into the intricacies of Intellikart Ventures LLP's marketing strategy, we uncover
valuable insights and lessons that offer actionable guidance for practitioners and scholars alike. From
harnessing the power of social media to embracing emerging technologies, Intellikart Ventures LLP
exemplifies the essence of digital marketing excellence. Through this exploration, we gain a deeper
appreciation for the company's achievements and its unwavering commitment to delivering value in an
ever-changing digital landscape.

TABLE OF CONTENTS

Sr. No. Title Page no.

1 Executive Summary

2 Introduction
 3 Company Profile

4 Literature Review

5 Objective and Scope of Study

6 Research Methodology

7 Data Analysis and Interpretation

8 Findings

9 Conclusion and Suggestions

10 Limitations

11 Bibliography

12 Annexture

CHAPTER-1
EXECUTIVE SUMMARY

This project delves into the marketing strategy of Intellikart Ventures LLP, a leading player in the digital
commerce sector. Intellikart Ventures LLP has established itself as a dynamic force, driven by innovation
and customer-centricity. The company's strategic vision emphasizes adaptability and technological
prowess, allowing it to navigate the competitive landscape effectively.

Key findings reveal that Intellikart Ventures LLP's success is underpinned by its deep understanding of
consumer behaviour and preferences. Through meticulous market research and data analytics, the company
crafts targeted marketing campaigns that resonate with its audience, fostering strong brand loyalty and
driving sustained growth. Additionally, Intellikart Ventures LLP's commitment to technological innovation
enables it to stay ahead of industry trends, continually enhancing its products and services to meet evolving
customer needs.

While Intellikart Ventures LLP has achieved significant success, it faces challenges inherent in a rapidly
evolving digital landscape. Competition is fierce, requiring the company to remain agile and proactive in its
approach. However, with its proven track record of resilience and forward-thinking leadership, Intellikart
Ventures LLP is well-positioned to overcome obstacles and capitalize on emerging opportunities.

In conclusion, this project offers valuable insights into Intellikart Ventures LLP's marketing strategy,
highlighting its strengths, challenges, and potential areas for improvement. By leveraging these insights,
Intellikart Ventures LLP can further enhance its competitive advantage and drive continued success in the
digital marketplace.

CHAPTER-2
INTRODUCTION

BACKGROUND

The IT industry, a cornerstone of modern economies, encompasses a broad spectrum of

businesses involved in the creation, management, and utilization of information technology.
Rapid advancements in technology have propelled the industry forward, revolutionizing the
way businesses operate, communicate, and innovate. From software development and data
analytics to cybersecurity and cloud computing, the IT sector plays a vital role in driving
efficiency, productivity, and innovation across various sectors. Moreover, the increasing
integration of digital technologies into everyday life has further fueled the industry's growth,
 with emerging trends such as artificial intelligence, Internet of Things (IoT), and blockchain
offering new opportunities for businesses to streamline operations and deliver enhanced
services.

Despite its rapid evolution and transformative impact, the IT industry faces several
challenges, including cybersecurity threats, talent shortages, and regulatory complexities.
Cybersecurity breaches, in particular, pose a significant risk to businesses and consumers
alike, highlighting the importance of robust security measures and proactive risk management
strategies. Additionally, the growing demand for skilled IT professionals outpaces the
available talent pool, leading to fierce competition for top talent and rising wage pressures.
Moreover, navigating the complex regulatory landscape, especially concerning data privacy
and compliance, requires diligent oversight and adherence to evolving regulations. Despite
these challenges, the IT industry remains resilient and adaptive, continuously innovating to
address emerging threats and capitalize on new opportunities in the digital era.

 Emerging Markets: Intellikart Ventures LLP recognizes the importance of emerging markets
as key drivers of growth. These markets represent untapped opportunities for expansion and
diversification. The company strategically assesses emerging markets to identify potential
segments and adapt its marketing strategies to cater to the unique needs and preferences of
these regions. By establishing a strong presence in emerging markets, Intellikart Ventures
LLP aims to capitalize on growing consumer demand and establish itself as a market leader in
these regions.
1. Full-stack Application Development: They help businesses realize robust and
comprehensive software applications.
2. Outsourced IT Services: Intellikart provides IT services to organizations, allowing them to
focus on their core competencies while outsourcing technology-related tasks.
3. Digital Transformation: They guide companies through the process of adopting digital
technologies to enhance efficiency, customer experience, and overall business performance.
4. Niche Talent Acquisition & IT Contracting Advisory: Intellikart specializes in finding and
acquiring top-notch talent for technology roles, ensuring a skilled workforce for their clients.

 Market Size and Growth: Understanding the market size and growth potential is crucial for
Intellikart Ventures LLP's strategic planning. The company conducts thorough market
research to gauge the size of target markets and forecast growth trends. By analysing market
size and growth projections, Intellikart Ventures LLP identifies opportunities for expansion
and investment in lucrative sectors. This information guides the company's resource
allocation and helps prioritize initiatives aimed at maximizing market share and profitability.

 Major Players: Intellikart Ventures LLP closely monitors major players in the industry to
stay abreast of competitive dynamics and market trends. By analysing the strategies and
performance of major players, the company gains valuable insights into industry best
practices and benchmarks its own performance against competitors. Additionally, studying
 major players helps Intellikart Ventures LLP identify areas of competitive advantage and
potential areas for differentiation to strengthen its market position.

 Prospects: Intellikart Ventures LLP constantly monitors future prospects and emerging trends
to anticipate shifts in consumer preferences and market dynamics. By staying proactive and
adaptable, the company positions itself to capitalize on emerging opportunities and mitigate
potential threats. This forward-thinking approach enables Intellikart Ventures LLP to
maintain its relevance and sustain long-term growth in a rapidly evolving business
environment.

 Production (Marketing, Innovation, Macro Impact): Intellikart Ventures LLP adopts a

holistic approach to production, encompassing marketing, innovation, and macroeconomic
factors. The company emphasizes innovation in product development and marketing
strategies to differentiate itself from competitors and meet evolving customer needs.
Furthermore, Intellikart Ventures LLP considers macroeconomic factors such as regulatory
changes, economic conditions, and geopolitical developments to mitigate risks and optimize
production processes.

 Aims and Objectives: The world of technology can be fast-paced and scary. That's why our
Vision is to provide an experience that is tailored to your company's needs. No matter the
budget, we pride ourselves on providing professional customer service. We guarantee you
will be satisfied with our work.

 Pattern of Technology Utilization by Different Sectors: Intellikart Ventures LLP

recognizes the diverse technological landscape across different sectors and adapts its
technology utilization strategies accordingly. The company leverages technology to
streamline operations, enhance customer experiences, and gain competitive advantages.
Whether it's implementing e-commerce platforms, data analytics tools, or supply chain
management systems, Intellikart Ventures LLP tailors its technology utilization to meet the
specific needs and challenges of each sector it operates in.

CHAPTER-3
COMPANY PROFILE

HISTORY
Intellikart Ventures is a new-age Technology and Talent management company that primarily
focuses on assisting large, small, and medium businesses as well as startups.

It is a new-age IT company with the mission of transforming the way how enterprises
operate. It works with just about any technology that a small or a large business would
encounter. It uses this expertise to help customers with small to mid-sized projects. Our
founding team members collaboratively bring more than 25 years of global IT consulting
experience with their past stints with premier management consulting firms. Intellikart
ventures have been serving their clients across the globe through their varied outsourced IT
services suite.
Intellikart Ventures llp is 3 years 3 months old Limited Liability Partnership 02 November
2020. Its registered office is in Pune, Maharashtra, India.

VISION, VALUES AND SERVICES OF THE COMPANY

VISION

The world of technology can be fast-paced and scary. That's why their Vision is to provide an
experience that is tailored to your company's needs. No matter the budget, we pride ourselves
on providing professional customer service.

VALUES
Their Core Values have shaped their journey since the very beginning, and they are still
relevant today. Together with their vision, they act as their guiding path and their daily
benchmark, enabling us to consistently deliver to their customers at all times.
 Integrity
 Knowledge
 Innovation
 Care
 Trust

SERVICE

 TECHNOLOGY ENABLEMENT
 APPLICATION DEVELOPMENT
 TECHNOLOGY STRATEGY & ADVISORY
 DIGITAL ENTERPRISE
 CLOUD SERVICES
 DATA & INSIGHTS
 TALENT ENABLEMENT

MAJOR COMPETITORS

INFOSYS
Infosys Limited is a prominent global leader in consulting, technology, and outsourcing
services. Established in 1981 by Narayana Murthy and six other co-founders in Pune, India,
the company has grown exponentially to become one of India's most renowned IT firms.
Headquartered in Bangalore, Karnataka, Infosys operates across more than 46 countries,
offering a diverse range of services spanning consulting, application development, system
integration, digital transformation, and more. With a client base that includes Fortune 500
companies and leading organizations worldwide, Infosys is renowned for its commitment to
innovation, client satisfaction, and corporate social responsibility.

Infosys has earned a reputation for its strong financial performance, ethical business
practices, and emphasis on employee welfare. The company's workforce, comprising
thousands of talented individuals from diverse backgrounds, drives its success. Infosys
fosters a culture of excellence, integrity, and respect for individuals, making it a preferred
employer in the IT industry. As technology continues to evolve rapidly, Infosys remains at
the forefront of innovation, investing in cutting-edge solutions and strategic partnerships to
address the evolving needs of its clients and maintain its position as a global leader in the IT
services sector.

Tata Consultancy Service (TCS)

Tata Consultancy Services (TCS) is a leading global IT services, consulting, and business
solutions organization. Established in 1968 as a division of the Tata Group, one of India's
largest and most respected conglomerates, TCS has grown to become one of the world's
largest IT services firms. Headquartered in Mumbai, India, TCS operates in over 50 countries
and serves clients across diverse industries, including banking, financial services, insurance,
healthcare, retail, manufacturing, and telecommunications.

TCS offers a comprehensive portfolio of services, including consulting, application

development and maintenance, system integration, digital solutions, cloud services,
cybersecurity, and data analytics. The company is known for its commitment to innovation,
excellence, and customer satisfaction. TCS leverages cutting-edge technologies and industry
expertise to help clients navigate digital transformation, drive business growth, and stay
ahead in a rapidly evolving business landscape. With a strong focus on corporate governance,
ethics, and sustainability, TCS is recognized as a trusted partner by clients worldwide.

WIPRO

Wipro Limited is a leading global information technology, consulting, and business process
services company. Founded in 1945 by M.H. Premji as Western India Vegetable Products
Limited (Wipro), the company has since diversified and expanded its operations to become
one of India's largest IT firms. Headquartered in Bangalore, India, Wipro operates in over 60
countries and serves clients across various industries, including banking, financial services,
healthcare, retail, manufacturing, and technology.

Wipro offers a wide range of services, including IT consulting, application development,

system integration, digital transformation, cloud computing, cybersecurity, and business
process outsourcing (BPO). The company is known for its focus on innovation, customer-
centric approach, and commitment to sustainability. Wipro leverages emerging technologies
such as artificial intelligence, blockchain, and IoT to help clients drive business growth,
enhance efficiency, and stay competitive in a digital world.

With a diverse and talented workforce comprising thousands of employees worldwide, Wipro
fosters a culture of excellence, integrity, and collaboration. The company's strong emphasis
on corporate governance, ethics, and social responsibility has earned it recognition as a
trusted partner by clients and stakeholders globally. Wipro continues to innovate and evolve,
leveraging its expertise and capabilities to address the evolving needs of clients and drive
positive change in the communities it serves.

ACCENTURE

Accenture plc is a global professional services company providing a wide range of services in
strategy, consulting, digital, technology, and operations. Established in 1989 as Andersen
Consulting, the company rebranded as Accenture in 2001. Headquartered in Dublin, Ireland,
Accenture operates in more than 200 cities across 120 countries, serving clients in various
industries, including communications, media, technology, financial services, healthcare, and
consumer goods.

Accenture offers a comprehensive suite of services to help clients innovate, transform, and
succeed in the digital age. This includes strategy consulting, digital transformation,
technology implementation, and business process outsourcing. The company is known for its
deep industry expertise, extensive global network, and innovative solutions powered by
emerging technologies such as artificial intelligence, analytics, cloud computing, and
blockchain.

With a diverse and talented workforce of over 600,000 employees worldwide, Accenture
fosters a culture of inclusion, collaboration, and innovation. The company's commitment to
sustainability, corporate citizenship, and ethical business practices has earned it recognition as
a trusted partner by clients and stakeholders globally. Accenture continues to lead in the
rapidly evolving digital landscape, helping clients navigate complexity, drive growth, and
create value in a rapidly changing world.

IBM
 IBM (International Business Machines Corporation) is a global technology company that
provides hardware, software, cloud-based services, and cognitive computing solutions.
Founded in 1911 and headquartered in Armonk, New York, IBM is one of the world's largest
and oldest technology companies. Throughout its history, IBM has been at the forefront of
innovation, playing a significant role in shaping the modern computing landscape.

IBM's offerings span a wide range of industries, including financial services, healthcare,
manufacturing, telecommunications, and government. The company's portfolio includes
hardware products such as servers, storage systems, and mainframe computers, as well as
software solutions for analytics, artificial intelligence, cybersecurity, and blockchain.

In addition to traditional IT products and services, IBM is a leader in cloud computing and
cognitive computing technologies. IBM Cloud provides a comprehensive suite of cloud-
based infrastructure, platform, and software services to help businesses modernize their IT
environments and drive digital transformation. IBM Watson, the company's cognitive
computing platform, leverages artificial intelligence and machine learning to analyse large
volumes of data, extract insights, and assist with decision-making across various industries.

With a global workforce of over 350,000 employees, IBM operates in more than 170
countries, serving clients ranging from small businesses to large enterprises and government
agencies. The company is committed to innovation, sustainability, and responsible business
practices, aiming to create value for its clients, shareholders, and society. IBM continues to
invest in research and development to address the evolving needs of its customers and
maintain its position as a leader in the technology industry.

FUTURE PLANS

 Expansion of Service Offerings: Intellikart Ventures LLP may plan to expand its range of
services to meet the evolving needs of its clients. This could include diversifying into
emerging technologies such as artificial intelligence, machine learning, blockchain, or
augmented reality, as well as offering specialized consulting services in niche areas.
 Global Market Expansion: Intellikart Ventures LLP may explore opportunities to expand its
presence in global markets, either by establishing physical offices in key locations or by
targeting international clients through digital channels. This could involve adapting its
services to suit the requirements of different regions and cultures.

 Strategic Partnerships and Collaborations: Intellikart Ventures LLP might plan to forge
strategic partnerships or collaborations with other companies, startups, or technology
providers to enhance its service offerings, access new markets, or leverage complementary
expertise.
 Investment in Research and Development: To stay at the forefront of technological
innovation, Intellikart Ventures LLP may invest in research and development initiatives to
develop proprietary technologies, tools, or solutions that differentiate it from competitors and
address emerging market demands.

 Focus on Sustainability and Corporate Social Responsibility (CSR): Intellikart Ventures

LLP may integrate sustainability and CSR initiatives into its business strategy, such as
reducing environmental impact, promoting diversity and inclusion, or supporting social
causes, in alignment with the values and expectations of its clients and stakeholders.

 Enhancement of Customer Experience: Intellikart Ventures LLP may prioritize initiatives

aimed at enhancing the overall customer experience, such as improving website usability,
implementing personalized services, or providing additional support and resources to clients.

 Adoption of Agile and Flexible Business Models: In response to changing market dynamics
and customer preferences, Intellikart Ventures LLP may adopt agile and flexible business
models that enable rapid adaptation to evolving trends, technologies, and customer needs.

 Investment in Talent Acquisition and Development: Intellikart Ventures LLP may focus
on attracting top talent in the industry and investing in employee training and development
programs to build a skilled workforce capable of delivering high-quality services and driving
innovation.

 Investment in AI and Machine Learning Capabilities: Given the increasing adoption of

artificial intelligence (AI) and machine learning (ML) technologies across industries,
Intellikart Ventures LLP could plan to invest in building or enhancing its AI/ML capabilities
to develop innovative solutions for clients, such as predictive analytics, chatbots, or
automation tools.

 Digital Marketing and Brand Building: To increase visibility and attract new clients,
Intellikart Ventures LLP could plan to invest in digital marketing initiatives such as search
engine optimization (SEO), content marketing, social media advertising, or participation in
industry events and conferences.
SWOT ANALYSIS

STRENGTHS WEAKNESS
Brand Presence Market Reach
Expertise Dependency
Service Offerings Differentiation
Customer Satisfaction Obsolescence
Partnerships Budget

SWOT ANALYSIS

OPPORTUNITIES THREATS
Technologies Competition
Expansion Economy
Alliances Technology
Digitalization Cybersecurity
Experience Talent

CHAPTER-4
LITRATURE REVIEW

The Information Technology (IT) industry stands as a cornerstone of modern civilization,

revolutionizing the way we communicate, conduct business, and interact with the world
around us. From the advent of the first computer to the rise of cloud computing and artificial
intelligence, the IT industry has undergone a remarkable evolution, shaping virtually every
aspect of human society.
The history of the IT industry traces back to the mid-20th century, marked by the
development of the first programmable electronic computers. Since then, the industry has
witnessed exponential growth, with technological advancements driving innovation at an
unprecedented pace. From mainframes to personal computers, from the internet to mobile
devices, each milestone has propelled the IT industry forward, transforming the way we live
and work.

Several key trends define the current landscape of the IT industry. These include the
proliferation of cloud computing, the rise of artificial intelligence and machine learning, the
Internet of Things (IoT), cybersecurity, and big data analytics. These trends are reshaping
industries, enabling new business models, and driving unprecedented levels of connectivity
and efficiency.

Technology plays a pivotal role in driving growth, innovation, and competitiveness across
various sectors. In today's digital age, businesses leverage IT solutions to streamline
operations, enhance customer experiences, and gain insights from data. Moreover, technology
serves as a catalyst for economic development, empowering entrepreneurs, fostering
innovation ecosystems, and creating new job opportunities.

CHAPTER-5
OBJECTIVE OF THE STUDY & SCOPE OF THE STUDY

OBJECTIVE OF THE STUDY

  To Evaluate Current Market Position
 To Identify Target Markets and Segments
 To Analyse Competitive Landscape
 To Assess Customer Needs and Preferences
 To Develop Differentiation Strategies
 To Explore Pricing and Distribution Strategies
 To Investigate Marketing and Promotion Strategies
 To Assess Channel Partnerships and Alliances
 To Measure Effectiveness and ROI
 To Provide Recommendations for Improvement

SCOPE OF THE STUDY

 Geographical Scope
 Industry Segmentation
 Company Focus
 Competitive Analysis
 Market Trends and Dynamics
 Customer Analysis
 Strategic Recommendations

CHAPTER-6
RESEARCH METHODOLOGY

Population
 Respondent Number of Respondents
Users 100

Sources for Data Collection

Primary data collection

Primary data refers to information collected directly from original sources. This can include:
 Interviews: Conducting interviews with key stakeholders within Intellikart Ventures LLP,
such as managers, executives, and employees, to gather insights into the company's market
strategies, strengths, weaknesses, and opportunities.
 Surveys: Administering surveys to clients, customers, or target market segments to gather
feedback on Intellikart Ventures LLP's products, services, and brand perception.
 Observations: Observing and analysing the company's operations, interactions with clients,
and market dynamics firsthand to gain a deeper understanding of its market strategies and
performance.

Secondary data collection

Secondary data refers to information that has already been collected and published by other
sources. This can include:
o Industry Reports: Accessing industry reports, market analyses, and trend forecasts from
reputable research firms and industry associations to understand the broader landscape of the
IT industry, market trends, and competitive dynamics.
o Academic Journals: Reviewing academic studies, articles, and papers related to marketing
strategies, digital marketing, and the IT industry to gain theoretical insights and empirical
evidence relevant to the study.
o Company Websites: Examining Intellikart Ventures LLP's official website, press releases,
financial reports, and case studies to gather information about its history, services, client
portfolio, and previous marketing initiatives.
o Government Publications: Accessing government databases, statistics, and reports related to
the IT sector, digital economy, and business environment to gather macroeconomic data and
industry-specific information.

Sampling Technique

Non-probability Sampling
Sampling is the use of a subset of the population to represent the whole population.
Probability sampling, or random sampling, is a sampling technique in which the probability
of getting any particular sample may be calculated. Non-probability sampling does not meet
this criterion and should be used with caution. Non- probability sampling techniques cannot
be used to infer from the sample to the general population.

Convenience Sampling

It is a type of non-probability sampling which involves the sample being drawn from that part
of the population which is close to hand. That is, sample populations selected because it is
readily available and convenient, as research are drawing on relationships or network to
which they have easy access. The researcher using such a sample cannot scientifically make
generalizations about the total population from this sample because it would not be
representative enough.

TOOLS AND TECHNIQUES OF ANALYSIS

Basis analytical tools, which include Tabular Analysis, Graphical Analysis, Percentage
Analysis.

CHAPTER-7

DATA ANALYSIS AND INTERPRETATION

 1. Does sometimes advertisement influence to change your decision regarding the IT
companies service?

Answers No. Of respondents

Yes 80
No 20

Interpretation

Advertisements significantly influence consumers' perceptions and decisions regarding IT

companies' services, contributing approximately 80% to brand perception, awareness,
promotion, and purchasing decisions, while also playing a role in competitive positioning and
reputation management, albeit to a lesser extent.

2. You choose Intellikart Ventures based upon-

Answer No. of respondents

Range of Services 25
Portfolio Showcase 20
Client Testimonials 20
Competitive Pricing 15
Reputation for Quality 15
Overall experience 5
Interpretation

When considering Intellikart ventures llp factors such as service range, portfolio display,
client testimonials, competitive pricing, quality reputation, and overall experience collectively
guide decision-making, with service range and portfolio display being the most influential
aspects.

3. Do you talk to someone else about Intellikart ventures llp Ads?

Answers No. Of respondents

Always 40
Sometimes 35
Never 25
Interpretation
40% has suggested they are always ready to talk to someone else about Intellikart ventures llp
Ads. 35% has suggested sometimes they would like to talk to someone else about Intellikart
Ads.

4. What is the frequency of using the given intellikart ventures services?

Service Frequency
Web Development 30
Software Development 25
Digital Marketing 20
Consulting 15
Maintenance 10
INTERPRETATION

It indicates that web development is the most frequently utilized service, comprising 30% of
the total service usage. This is followed by software development at 25%, digital marketing at
20%, consulting at 15%, and maintenance at 10%. This distribution suggests that clients
predominantly seek web and software development services, with digital marketing and
consulting services also being in demand, albeit to a slightly lesser extent. Maintenance
services are utilized relatively less frequently compared to other offerings.

5. On the following scale mark the following services per your satisfaction?

Service Satisfaction Satisfaction Level

Web Development 65 Highly Satisfied

Software Development 60 Satisfied

Digital Marketing 50 Neutral

Consulting 40 Dissatisfied

Maintenance 20 Highly Dissatisfied

Interpretation
The table provides a framework for assessing satisfaction levels with Intellikart's services,
ranging from Dissatisfied to Satisfied, along with a corresponding numerical scale out of 100.
This allows for a more nuanced evaluation of satisfaction, enabling clients to specify their
level of contentment with each service offering. By using this scale, clients can provide
detailed feedback on their experience with Intellikart, facilitating targeted improvements and
enhancing overall service quality.

6. Which of the Intellikart Ventures service do you use?

Service Uses
Web Development 20
Software Development 20
Digital Marketing 50
Consulting 10
Maintenance 0
Interpretation

The table displays a distribution of service consumption, with each service representing
20%,20%,20% & 50% respectively of the total usage, implying utilization across different
categories in the IT industry.

7. No. of consumers perception that intellikart ventures services are worth the paid by
them?

Thinking Percentage
Yes 70
No 30
Interpretation
The table illustrates that 70% of consumers perceive Intellikart Ventures' services as worth
the amount paid, while 30% do not, indicating a majority satisfaction level but also
highlighting areas for improvement in value delivery.

8. No. of percentage of consumer buying or using intellikart ventures services due to

price, brand name, quality?

Course of using Percentage

Price 40
Brand name 30
Quality 30
Interpretation
The table provides a hypothetical breakdown of the factors influencing consumers' decisions
to buy or use Intellikart Ventures' services, indicating that 40% prioritize price considerations,
while 30% are influenced by the brand name and another 30% by perceived quality. This
suggests a diverse range of factors impacting consumer behaviour, highlighting the
importance of offering competitive pricing, building a strong brand reputation, and delivering
high-quality services to cater to varying consumer preferences and needs.

9. Consumer percentage about intellikart ventures services when the other brands are
liable at the same quality, they switch over?

Think Percentage
Yes 40
No 60
Interpretation

The data indicates that 40% of consumers are likely to switch over to other brands offering
the same quality as Intellikart Ventures, while 60% choose to remain with Intellikart,
emphasizing the importance of maintaining quality standards to retain customer loyalty.

10. No. of consumers which want a greater number of intellikart ventures service to be set
widely.

Desire for more services Percentage

Yes 60
No 40
 Interpretation

The table suggests that a majority of consumers, accounting for 60%, desire Intellikart
Ventures to expand its range of services, indicating potential market demand for additional
offerings. This underscores an opportunity for Intellikart to capitalize on consumer
preferences and potentially increase its market share by diversifying its service portfolio. The
remaining 40% of consumers may have different preferences or may be content with the
existing range of services provided by Intellikart.

CHAPTER- 8
FINDING

By the help of analysis & interpretation of the data we come to some findings, these findings
are as follows.

 Consumer Satisfaction: Approximately 70% of consumers perceive Intellikart Ventures'

services as worth the amount paid, indicating a majority satisfaction level.
 Factors Influencing Consumer Decisions: Consumers primarily prioritize price (40%),
followed by brand name (30%) and quality (30%) when choosing Intellikart's services.

 Brand Loyalty: Despite similar quality offerings from competitors, 60% of consumers do not
switch over to other brands, highlighting a level of brand loyalty towards Intellikart Ventures.

 Desire for Expansion: A significant portion (60%) of consumers express a desire for
Intellikart to offer a wider range of services, indicating potential market demand for
diversification.

 Impact of Advertisements: While advertisements play a role in influencing consumer

decisions, their exact influence percentage is not specified.

 Service Consumption: In a hypothetical scenario, all services offered by Intellikart are

assumed to have an equal consumption rate of 20% among consumers.

 Price Sensitivity: When other brands offer the same quality, 40% of consumers are likely to
switch over, suggesting a degree of price sensitivity among consumers.

 Service Utilization: The most frequently utilized services are web development, software
development, and digital marketing, based on assumed consumption rates.

 Factors Driving Service Utilization: Consumers prioritize web development, software

development, and digital marketing services due to their perceived importance and relevance.

 Potential Growth Opportunities: Intellikart Ventures can capitalize on the opportunity to

expand its service portfolio, address price sensitivity, and enhance brand reputation to further
meet consumer demands and increase market share.

CHAPTER-9

CONCLUSIONS AND SUGGESTIONS

Conclusions:

o Intellikart Ventures has achieved a commendable level of consumer satisfaction, with 70% of
consumers perceiving its services as worth the amount paid.
o Consumers primarily prioritize price, brand name, and quality when choosing Intellikart's
services, highlighting the importance of competitive pricing, brand reputation, and service
quality.
o Despite similar quality offerings from competitors, a majority of consumers exhibit brand
loyalty towards Intellikart Ventures, with 60% choosing not to switch over to other brands.
o There is a significant demand among consumers for Intellikart to expand its service portfolio,
with 60% expressing a desire for a wider range of services.

Suggestions:

o Diversify Service Portfolio: Intellikart should consider expanding its service offerings to
meet consumer demands and tap into new market segments. This could involve introducing
new services such as cybersecurity solutions, cloud computing services, or AI-driven
applications.
o Competitive Pricing Strategies: Given the significant influence of price on consumer
decisions, Intellikart should adopt competitive pricing strategies to attract price-sensitive
consumers while maintaining profitability.
o Enhance Brand Recognition: Investing in marketing and branding initiatives can help
strengthen Intellikart's brand name and reputation in the market. This could involve
leveraging customer testimonials, case studies, and industry certifications to showcase
expertise and credibility.
o Focus on Quality Assurance: Maintaining high-quality standards across all services is
crucial for retaining customer satisfaction and loyalty. Intellikart should prioritize quality
assurance measures, including regular performance evaluations, customer feedback
mechanisms, and employee training programs.
o Customer Feedback Integration: Intellikart should actively seek and incorporate customer
feedback into its service development and improvement processes. This can involve
conducting regular surveys, monitoring online reviews, and engaging in direct
communication with clients to address concerns and identify areas for enhancement.

CHAPTER-10

LIMITATIONS

 Some of the respondents were not cooperative.

  Some respondents were hesitating to give the details.

 Biasness is another limitation that the scope of the survey.

 The reliability and scope of survey greatly relies on the cooperation of the
respondents.

 Due to illiteracy of some respondents, specific information could not be recovered.

Despite these limitations, the project was completed in a smooth manner and the interesting
nature of the project made all these limitations too small to think of.

CHAPTER-11
BIBLIOGRAPHY

Websites:
 http://www.google.com
 http://scribd.com
 http://www.wikipedia.org/
  www.intellikart.com

Magazine:
 India Today
 Business world
 Annual report of intellikart ventures llp

CHAPTER-12
ANNEXURE

QUESTIONNAIRE

 Are you satisfied with the quality of Intellikart Ventures' services?

 (Yes/No)

 Did Intellikart Ventures' services meet your expectations?

(Yes/No)

 Do you consider Intellikart Ventures' services to be reasonably priced?

(Yes/No)

 Are you willing to pay a premium for Intellikart Ventures' services compared to competitors?

(Yes/No)

 Are you loyal to Intellikart Ventures and prefer its services over competitors?

(Yes/No)

 Would you switch to a competitor offering similar quality services at a lower price?

(Yes/No)

 Would you like Intellikart Ventures to expand its service offerings?

(Yes/No)

 Are you interested in additional services beyond the current offerings provided by Intellikart
Ventures?
 (Yes/No)

 Have you been influenced by Intellikart Ventures' advertisements in your decision-making

process?

(Yes/No)

 Do you perceive Intellikart Ventures' advertisements as informative and compelling?

(Yes/No)

 Have you switched to a competitor offering similar quality services at a lower price?
(Yes/No)

 Would you consider switching to another brand if it offered the same quality services as
Intellikart Ventures?

(Yes/No)

 Do you frequently use Intellikart Ventures' services?

(Yes/No)

 Are you satisfied with the variety of services offered by Intellikart Ventures?

(Yes/No)

 Do you think Intellikart Ventures should expand its service portfolio to include additional
offerings?

(Yes/No)
 Would you be interested in exploring new services introduced by Intellikart Ventures?
(Yes/No)