Mathur
Mathur
Mathur
Abstract
The present study examines the growth and the performance of India’s IT industries, with
particular attention paid to the role of policy in this process. The study recognizes that
emergence of a strong Indian IT industry happened due to concerted efforts on the
part of the Government, particularly since 1980s, and host of other factors like
Government-Diaspora relationship, private initiatives, emergence of software
technology parks and public private partnerships. In this study we further look at the
major parameters of the global and Indian IT industry in particular and give justification
for including the main factors responsible for the IT boom in India. The study will look
into the past and present trends of the Indian IT industry and consider further needs of IT
sector to act as a catalyst of growth and development. The study will also examine
whether the Indian IT growth does have enough lessons for other countries to model their
IT policy which may help them to shape their IT industry as driver of growth and
development and which could also reduce digital divide within and across countries and
regions.
Introduction
Riding high on the outsourcing wave2, India is likely to witness software and services
exports growth of 25-28% clocking revenues of $36-38 billion in fiscal year 2007.
IT- ITES 3(Information Technology enabled services) exports are likely to grow by 27-
30% in FY 06-07, posting revenues between $29-31 billion, according to National
Association of Software and Service Companies (Nasscom), which stated that exports for
FY 05-06 had risen 33% to register revenues worth $23.6 billion as compared with export
revenues of $ 17.7 billion in FY04-05.FY 05-06 also saw the overall Indian IT-ITES
industry(including domestic market) grow by 31%, revenues of $29.6 billion up from
$22.5 billion in 04-05(see Appendix Table I which summarizes the IT performance in
1
Fellow,RIS.Email:[email protected],[email protected] Draft-Not to be Quoted
2
Outsourcing is a business strategy that many corporations have used for decades. The most common processes that carriers are
outsourcing are software development, system maintenance, core systems hosting and other systems hosting. In the last decade, the IT
and BPO industries have seen substantial offshoring. India has been the leading offshore destination during this period, and now
accounts for 65 per cent of the global industry in offshore IT and 46 per cent of the global Business Process Offshoring (BPO)
industry.
3
Information technology essentially refers to the digital processing, storage and communication of information of all kinds. IT consist
of software and hardware. Therefore, IT can potentially be used in every sector of the economy. The true impact of IT on growth and
productivity continues to be a matter of debate, even in the United States, which has been the leader and largest adopter of IT.
However, there is no doubt that the IT sector has been a dynamic one in many developed countries, and India has stood out as a
developing country where IT, in the guise of software exports, has grown dramatically, despite the country’s relatively low level of
income and development. An example of IT’s broader impact comes from the case of so-called IT-enabled services, a broad category
covering many different kinds of data processing and voice interactions that use some IT infrastructure as inputs, but do not
necessarily involve the production of IT outputs.
India). Over a period of time, India has established itself as a preferred global sourcing
base in these segments and they are expected to continue to fuel growth in the future.
These segments have been evolving over the years into a sophisticated model of
operations. Indian IT and ITES companies have created global delivery models (onsite-
near shore-offshore), entered into long term engagements with customers, expanded their
portfolio of services offerings, built scale, extended service propositions beyond cost
savings to quality and innovation, evolved their pricing models and have tried to find
sustainable solutions to various issues such as risk management, human capital attraction
and retention and cost management. A key demand driver for the Indian IT services and
ITES industry has been the changing global business landscape which has exerted
performance pressures on multinational enterprises. The IT industry and IT-enabled
services, which are rapidly growing offer opportunities for FDI as well. India has
emerged as an important venue for the services sector including financial accounting, call
centers, and business process outsourcing. There is considerable potential for growth in
these areas. Biotechnology and Bio informatics, which are on Government's priority list
for development, offer scope for FDI.
The industry has crossed $I billion dollar mark, with a growth rate of 36.55 per cent,
compared to only 8 percent for the economy as a whole in 2005 reaping. Software
exports accounted for 20% of Indian export revenues in 2003-04.By 2008 it would
account for 7% of India’s GDP and would contribute 30% of total Indian export
revenues. The IT sector is likely to give employment to 9 million people in India by
2008(see McKinsey Report, quoted in the Department of Information Technology
webpage http://www.mit.gov.in/dbid/eproduction.asp- appendix Table II). The IT
industry is envisaged to achieve a production target of Rs. 2,82,000-crore by the terminal
year of Tenth Plan (2006-07), with the software sector accounting for Rs. 2, 13,000-crore
and hardware production Rs. 69,000-crore. The total direct employment in the Indian IT-
ITES sector is estimated to have grown by over a million, from 284,000 in FY 1999-2000
to a projected 1,287,000 in the current fiscal (2005-06) .In addition to the nearly 1.3
million-strong workforce employed directly in the industry, Indian IT-ITES is estimated
to have helped create an additional 3 million job opportunities through indirect and
induced employment. Indirect employment includes expenditure on vendors including
telecom, power, construction, facility management, IT, transportation, catering and other
services. Induced employment is driven by consumption expenditure of employees on
food, clothing, utilities, recreation, health and other services. Against the level of $9.5
billion achieved in 2002-03, software and IT services exports are expected to grow to $87
billion by 2008. While the software export target is set at $50 billion, the target for export
of hardware has been kept at $10 billion by 2008..India's share in the overall global
software market is expected to increase from the present 2 per cent to 6 per cent by the
terminal year of the Tenth Plan.
India’s strength has emerged through large client wins, cross border mergers and
acquisitions, and the movement of the industry towards a stable pricing model. With low
costs no longer being the deciding factor for foreign companies looking for developing
software in India, research, chip design and financial analytical modeling are some of
high-end services increasingly coming to India. In an industry which has been one of the
flywheels of robust economic growth in India gaining a reputation for being able to
handle complex contracts, the country top firms are now looking at large-sized, multi-
year orders to boost revenue stability. Asia's third-largest economy has become a hub for
global firms like Motorola Inc. and International Business Machines Corp. for services
such as handset software and supply chain management. India's large English-speaking
engineering workforce and cheaper wages of nearly one-fifth of western salaries have
helped to attract outsourcing. The top three Indian software exporters, flagship Tata
Consultancy Services Ltd., stock market darling Infosys Technologies Ltd. and Wipro
Ltd., each boast more than a billion dollars in annual revenue. -- The United States is the
biggest market for Indian software firms, accounting for as much as 70 percent of
revenue. The domestic software sector is dominated by ready-to-use products and
packages, which account for 40 per cent of the market followed by projects, around 30
per cent. Domestic companies account for less than 20 per cent of the total market,
indicating a high demand for imported products.
India has an estimated 40 million Internet users, making it the country with the fifth-
largest number of Internet users. Yet, that number only represents 3.6 per cent of the total
population. The USA, with over 100 million Internet users, has a penetration rate of 68.7
per cent and Australia, with approximately 14 million users, has a penetration rate of 68.2
per cent.
Since 1984 under the rule of Prime Minister Rajiv Gandhi, India has been pursuing
liberalization policies that have helped the IT industry develop. On the other hand, the
People’s Republic of China provided little state support for this endeavor until the late
1990s. Now lagging behind, China is trying to catch up by replicating India’s model.
The government recognizes the significant economic opportunity that the information
technology (IT) explosion represents to India and is committed to the policies,
infrastructure development and education investment to maintain the growth. The
Government of India is providing for more liberal policy framework for the IT sector. As
stated above one of the major factors of excellent and consistent growth of Indian
software industry can be attributed to continuous liberalization of policies of the
Government of India. NASSCOM and the government have worked together in close co-
operation over a long time for forming and implementing these policies. During 1991,
NASSCOM lobbied with the Government and for the first time, secured income tax
exemption from profits of software exports. Later, Government, systematically and
gradually, reduced import duty on computer software from a high 114 percent to nil.
Copyright laws were also amended.
The Ministry of Information Technology is meant to act as a nodal institution for the
promotion of the sector, facilitating and coordinating the various initiatives of the central
and state governments and the private sector. Priority will be given to e-governance,
development of software in Indian languages, IT for the masses, distance education, e-
commerce, cyber security and HRD. Postgraduate education and research in IT would be
pursued as will R&D in the emerging areas of Bluetooth technology, e-commerce, and
nano-technology and bioinformatics solutions.
Foreign investment in the sector will be encouraged by further simplifying policies and
strengthening and upgrading telecommunication and IT infrastructure. Establishing an
interface of computers with diverse Indian languages. The endeavor will be to develop
suitable software and technologies to enable the people to use computers in local
languages. Attempts to take IT to the masses will be accelerated by promoting Internet
accessibility, content creation in local languages, IT applications for various disabilities,
empowerment of the masses with special thrust on women and children, rural healthcare
systems, digital libraries in order to preserve the country's cultural heritage and social
identity. Enrolment in Indian technology schools is expecting to reach 600,000 by 2008.
The government has set a target of 20 million broadband users by 2010. The Indian
federal and state governments are committed to developing and broadening e-
governance. Fourteen state governments have IT-specific priority policies and many have
implementing IT-related projects. Thus, we see that India’s proactive government played
an instrumental role in encouraging the IT industry.
The present study examines the growth and the performance of India’s IT industries, with
particular attention paid to the role of policy since 1970s in this process. The study
recognizes that emergence of a strong Indian IT industry4 happened due to
concerted efforts on the part of the Government, particularly since 1980s, and host
of other factors like Government-Diaspora relationship, private initiatives,
emergence of software technology parks and public private partnerships. In this
study we further look at the major parameters of the global and Indian IT industry in
particular and give justification for including the main factors responsible for the IT
boom in India. The study will look into the past and present trends of the Indian IT
industry and consider further needs of IT sector to act as a catalyst of growth and
development. The study will also examine whether the Indian IT growth does have
enough lessons for other countries to model their IT policy which may help them to shape
their IT industry as driver of growth and development and which could also reduce digital
divide within and across countries and regions.
Information and Communication Revolution ( ICTs) Across the Globe: A tool for
National Development
During 1960s and 1970s, the developing countries received technical assistance from
developed countries for improving their technological base. Considerable assistance was
available for the purchase of foreign manufactured hardware. Various studies showed that
4
Indicators of the strength of India’s software export capabilities include the depth of its base, and the breadth of its global reach.
There are over 2,500 Indian software exporters, and while only the top five (TCS, Infosys, Wipro, Satyam and HCL) are – or are
approaching the status of – global brands, they together account for only about 35% of software exports. The United States remains by
far the largest market for India’s software exports, its share of India’s software exports being 63%, with Europe coming in at 26%, and
Japan and the rest of the world accounting for the remaining. . Going forward, the more traditional IT outsourcing service lines such
as hardware and software maintenance, network administration and help desk services will account for 45 per cent of the total
addressable market for offshoring and are likely to drive the next wave of growth. While the addressable market for the global
offshore IT and BPO industries is quite large, industry evolution will largely be shaped by the interplay of three major forces: (1)
supply (the capacity and quality of offshore locations); (2) demand ramp-up (realistic adoption of offshoring by companies); and (3)
industry conduct (the actions taken by industry players).
the primary beneficiaries were the foreign companies that provided the equipment. This
gave rise to a debate within the UNESCO and the United Nations General Assembly
about the efficacy of foreign technology. Considerable thought was also given to the need
to maintain balance between technical assistance and the human resource development to
use these technologies. Eventually a New Information and Communication Order was
formulated which provided the framework for the development of ICTs in developing
countries. Following this and related developments, in 1980 the UNESCO General
Conference initiated the international program for the development of communication.
5
Access to information and communication technologies continues to grow at high speed and the digital divide – in terms of mobile
subscribers, fixed telephone lines and Internet users - keeps getting smaller. International Telecommunication Union(ITU) statistics
show that by the end of 2004, the telecommunication industry had experienced continuous growth, as well as rapid progress in policy
and technology development, resulting in an increasingly competitive and networked world. There are more ICT users
worldwide and more people communicating than at any other time in history. By the end of 2004, the world counted a total of three
billion telephone subscribers, 1.8 billion mobile subscribers and 1.2 billion fixed lines. Both, the number of mobile subscribers and the
number of Internet users more than doubled in just four years. By end 2004, the world had over 840 million Internet users, which
means that on average 13 percent of the world’s population was online.
Figure I: How ICTs save time and money
Source: ITU adapted from Broadband Stakeholder Group (BSG, 2004) (left) and ITU adapted from the EU (right).
The sector that so far has had the strongest impact in developing countries is the mobile
sector, particularly since mobiles are not just a different or complementary way of
communication but have opened up entirely new communication means in many parts of
the developing world. The boom of the mobile industry has not just created new jobs and
revenues but also contributed to economic growth by widening markets, creating better
information flow, lowering transaction costs, and substituting for costly physical
transport. ICTs are also having a real impact on social development, although the
quantification of this impact and the development of indicators are complex and must be
seen as a constantly evolving process
Apart from the impact of the mobile sector, the transformation of economic relationships
and processes is particularly visible in those countries and areas that have the highest
Internet penetration levels. The spread of broadband seems to have a particularly
important role in certain areas, including for the emergence of e-commerce, teleworking,
and e-education and health. This highlights the need for developing countries to pay
special attention to broadband deployment and strategies.
It is true and encouraging, that overall, the digital divide has been reduced. ITU statistics
show that within four year, from 2000 to 2004, the gap separating the developing and the
developed countries has been shrinking in terms of mobile subscribers, fixed telephone
lines and Internet users. ITU measure the gap (the digital divide) by dividing the ICT
penetration rate in the developed world by the ICT penetration rate in the developing
world. Phenomenal growth rates in the mobile sector, particularly, have been able to
reduce the gap from nine in the year 2000, to four by the end of 2004. This gap has also
been reduced in terms of fixed lines, from six to four, and from 15 to 8 in terms of
Internet users.
At the same time, the world continues to be separated by major differences and
disparities in terms of ICT levels(see Figure II). In 2004, almost one third of the
population in Europe (29%) and the Americas (28%) was online, compared to eight
percent in Asia Pacific. Europe has almost 15 times the Internet penetration of Africa,
where less than two out of 100 people use the Internet. Internet penetration also remains
below world average in the Arab States, where less than six out of 100 people are online.
High growth rates in some areas, and particularly the mobile sector, are not sufficient to
bring digital opportunities to all and many developing countries risk falling behind,
particularly in terms of Internet access and newer technologies such as 3G and
broadband. The introduction of high-speed Internet access is of great importance for the
transformation of Information Societies since it opens up new possibilities and visions on
how the Internet can provide a platform for enhancing countries’ social and economic
development. This is why it is disturbing that the vast majority of broadband users are in
the developed world. Of the world’s broadband subscribers, no less than 97 percent are
located in Asia-Pacific, Europe and North America. Africa, and the Arab States,
particularly are lagging behind and many countries have not yet commercially launched
high-speed Internet services.
Figure III: …but major disparities remain and new divides must be addressed!
In 2004 in ASIA-PACIFIC
…mobile penetration ranges from below 1% in countries like Bhutan, Myanmar, Nepal
and Papua New Guinea to 90% or more in countries like Hong Kong (China) and
Singapore.
…China remains the region’s powerhouse. During 2004, the country added an average
5.4 million new mobile subscribers every month. China already represents almost 50% of
the entire Asian mobile market in terms of subscriber numbers, yet domestic penetration
still hovers at around just 25%. That translates into another one billion more potential
mobile customers.
…India has overtaken China to become one of the region’s fastest-growing mobile
markets, with growth rates of over 90% per annum every year since 1999. With just total
mobile penetration rates of just over 4%, potential for growth is enormous.
…the Republic of Korea leads the world in broadband penetration, with high-speed lines
serving more than a quarter of the population.
India has left China and Russia far behind in the technology race, taking leaps in the
information and communication field. According to the latest report ‘Global Information
Technology Report’, released by the Geneva-based World Economic Forum, the USA
has regained the top position in 2005 after slipping to the fifth place in 2004.
Singapore, first in 2004, came second and Denmark third. Four Nordic countries - the
others being Iceland, Finland and Sweden - are in the top 10 alongside Canada, Taiwan
and Switzerland.
India is ranked at 40 despite its booming ICT sector. But China, which is set to overtake
the USA in the number of Internet users, has fallen nine places to 50 and Russia to 72,
and Pakistan to the 67th rank.
The UK, at the 10th place, is top-ranked among the European Union’s large economies,
followed by Germany (17), France (22) and Italy (42).
The WEF, which for 2005 ranked 115 economies worldwide, said information and
communications technologies were clearly emerging as one of the key drivers of
economic growth and competitiveness.
there is some official confirmation on how much foreign exchange the country has earned
through software exports.
• ICT plays a vital role in advancing economic growth and reducing poverty. A survey of
firms carried out in 56 developing countries finds that firms that use ICT grow faster,
invest more, and are more productive and profitable than those that do not.
• Over the past 25 years, developing countries have considerably increased ICT access,
especially for telephone services. Between 1980 and 2005, the number of telephone
subscribers in developing countries rose by over 30 times. In 1980, developing countries
accounted for only 20 percent of the world’s telephone lines. In 2005, 60 percent of the
world’s phones were in developing countries. Such expansion has been driven by the
technological revolution of mobile telephony as well as private competition.
• Opening up to private competition has led to huge inflows of investment from overseas.
Between 1990 and 2003, 122 of 154 developing countries received close to US$200
billion foreign investment in telecommunications.
• While the developing world has seen huge progress in rollout of basic ICT
infrastructure, the picture is more mixed for advanced use of ICT. Worldwide, Internet
use more than quadrupled between 2000 and 2005, but differences in the number of
secure Internet servers, a proxy for the availability of e-commerce, remain stark. While
developed nations have more than 300 such servers per 1 million people, developing
nations have fewer than 2.
• A review of 40 national e-strategies from developing countries finds that more than 85
percent aim to expand ICT use in governments and schools, expand telecommunications
infrastructure, and provide an adequate legal and regulatory framework.
• Although many countries have made significant progress, more work is needed to make
e-strategies effective tools for development. The report calls for e-strategies to develop
clear cross-sectoral objectives and specific interventions with clarity in terms of budget
and responsibility.
• Countries should increase efforts to collect and share ICT data. The international
community can facilitate more effective coordination of such efforts.
During the 1950s and 1960s, there was no Indian software industry. Software came
bundled with hardware provided by multinational hardware companies like IBM(from the
US) and ICL(from UK). IBM's unbundling of software from hardware in the late 1960s
is seen as a generic global catalyst for the existence of independent software firms
(Financial Times 1989).
In the 1970s too, there was no separate software industry. Multinationals such as IBM
and ICL were the largest providers of hardware to the industry, which used to be bundled
with the operating systems and a few basic packages that were generally written in
FORTRAN and COBOL languages.
Larger enterprises (including the Indian defense and public organizations) that needed
customized applications employed in-house teams that did everything from installing
systems to writing software. In fact, when specific software applications became popular,
stand-alone boxes were made for them. In 1970s, the concept of stand-alone word
processing software did not exist. Later, when local companies grew (after IBM’s exit in
early 1980s), these companies also had their own proprietary operating systems that
generally executed only their computer programs.
India exported its first software services and products in the mid-1970s.Although India
was among the first developing nations to recognize the importance of software, the key
driver behind exporting software was foreign exchange. To export software, Indian
companies had to design it for hardware systems that were the standard worldwide, which
in the 1970s were the IBM mainframe computers. However, Indian import duties on this
hardware were extremely high (almost 300 percent) and hence during the late 1960s and
early 1970s, IBM used to sell old, refurbished and antiquated machines (because that is
all that Indian companies could afford). Fortunately, within a few years, the Indian
Government lowered import duties on all IT equipment but with a pre-condition that the
exporters would recover twice the value of the foreign exchange spent on importing
computers within five years – a clause that was modified in the 1980s. Hence, overall, the
regulatory scenario was not very favorable for software exporters and this constitutes the
beginning of the Indian software industry.
The first software exporting company from India was Tata Consulting Services (TCS)
that started operations in 1968. Fortunately, after a few local orders, TCS bagged its first
big export assignment in 1973-74, when it was asked to provide an inventory control
software solution for an electricity generation unit in Iran. During this period, TCS had
also developed a hospital information system in UK along with Burroughs Corporation
(which was at that time the second-largest hardware company in the world) and it became
a role model for other Indian IT companies to follow in the 1980s.
Despite the tough policy with respect to imports, by early 1980s, India was the only
developing nation to have any significant software exports – USD 12 million – a
substantial leap over the 1979 level of USD 4.4 million and 30 companies were already
beginning to export software.
The main competitive advantage for Indian companies was obviously the cost and the
ability to communicate using the English language. The total charges for a software
developer in India varied from USD 16,000 to USD 24,000 annually whereas the
corresponding charges of sending the same developer to the US varied between USD
32,000 and USD 42,000 annually. Comparing this to the total cost of a US software
developer (USD 60,000 to USD 95,000 yearly) in 1980, the savings were clearly quite
significant.
Inspite of the cost advantages and a relatively good proficiency in English, the Indian
software industry continued to face the following challenges in 1970s and 1980s:
The following three unrelated incidents contributed heavily in shaping the Indian IT
industry:
• In late 1970s the Indian Government passed a controversial law (which was later
repealed in 1992) that forced all multinationals to reduce their equity share in their Indian
subsidiaries to less than 50 percent. Since IBM did not want to reduce its equity in its
subsidiary, it decided to leave India, thereby, making Indian companies less reliant on
mainframe computers.
• The advent of Personal Computers in 1980s reduced the cost of importing hardware
substantially, thereby, spawning an industry that has over 2,700 companies today.
• Realizing that the Indian college system was unable to provide any computer training or
IT courses, three Indian entrepreneurs (living in India) took it upon themselves to provide
tutorials and training classes in Information Technology. Their early days were often
marked with one person driving a scooter or a motorcycle and the other riding behind
with a PC in his lap so that they could impart this training in rented college and school
spaces in the evenings. The training institute (NIIT) started by them is today a USD 167
million company and it continues to be number one in providing IT courses and training
to Indians .
With these as the humble beginnings, the Indian IT industry witnessed the Indian
Government policies becoming more favorable in late 1980s, representative industry
associations getting formed (one of which eventually became NASSCOM – the National
Association of Software and Service Companies) and the IT training and education level
gradually becoming strong enough for creating a full-fledged industry.
Finally, in the initial years, export of software initially meant a physical transfer – either
of the programmer himself -sometimes called ‘body-shopping(the provision of labor
intensive ,low value added programming services, such as coding and testing at client
sites’) or of software on floppies. However, in 1985, Texas Instruments (TI) set up an
office in Bangalore with a direct satellite link to the US and, in 1989, an Indian
Government Telecom Company (VSNL) commissioned a direct 64-kbps satellite link to
the US, thereby, offering software exporters a completely new way of functioning.
In terms of products and services, there have been continuous exports of software
products since the early 1980s. These include enterprise systems, design software, and
database management tools. However, such exports have consistently formed less than
about 5% of total exports. Indian software exports have been, and remain, dominated by
services .
Within the overall segment of software services exports, though, trends of change are
detectable. Indian firms began with a strong emphasis on 'bodyshopping' In the late
1980s, around 75% of export earnings came from bodyshopping. By the early 2000s, this
had dropped to nearer 60% (Dataquest 2001), indicating a slow but steady trend towards
offshore working.
This has been paralleled by a second trend: that of moving up the value chain from
supply of programming services to addition of design/analysis services to complete
turnkey project services. As with offshore working, the trend of change has been greater
within individual client—vendor relationships than in the industry overall.
In 1993, the US Immigration and Naturalization Service made changes that made it
difficult to get B-1 visas and the new H-1 visa required a certification from the US
Department of Labor that prevailing market wages were being paid to immigrant
workers. As a result, US companies had less incentive to hire software engineers from
India. Also, Indian software professionals who were brought under the umbrella of the
Immigration Act, had to pay social security and related taxes to the US government,
which added additional burden on the employees and the companies.
The two factors mentioned above led a few IT companies in India to gradually move to a
mixed model, wherein some software programmers would work at the Client’s premises
(in the US) whereas others would continue to work in the IT company’s back-office in
India. As the Indian IT industry adapted to this new business model, Indian IT exports
boomed from USD 128 million in FY 1990 to USD 485 million in FY 1994. It is worth
pointing out that the shift to the new business model was gradual because the savings
even after sending Indian IT programmers to the US were quite large and many IT
companies continued to follow the old model and send their programmers to the US, the
UK, and Canada.
And then came the ‘Y2K problem’, the Internet-Telecom boom and the Dot.com boom.
All these forced companies in the US, UK, and Canada to hire lot of computer
programmers and this caused such a shortage in the US that the US government had to
increase its H-1 quota from 65,000 in 1998 to 130,000 in 1999 and then to 195,000 soon
thereafter. Indeed, this was a very good opportunity for the Indian IT industry, which
thrived by sending more and more IT professionals to the US, thereby creating a larger
and larger Indian IT Diaspora.
In particular, the ‘Y2K problem’ presented a unique opportunity to Indian firms. Owing
to this problem, the US firms needed software professionals with COBOL programming
skills. COBOL had already become obsolete in 1990s and was no longer a part of
university curriculum in the US. However, in India, COBOL was still taught, even in the
90s, since most of the local computer science curriculum was quite obsolete. This
provided significant advantage to Indian IT services vendors, particularly because
working on Y2K contracts helped Indian firms in entering new markets and building trust
with their client enterprises.
By the end of 1999, the Indian IT industry was on an all-time high and the Initial Public
Offerings (IPOs) of Indian software companies (in India) were getting oversubscribed.
This, in turn, led to the creation of a venture capital industry in India.
Significance of Outsourcing Business & Millennium Years Performance of Domestic
Market
While producing hardware in the 1980s was part of the manufacturing sector, the high
technology jobs of the 1990s and present require a sophisticated enough skill set to write
software and maintain computer systems. Only a few select countries have a ready supply
of workers who are both technically trained and proficient in English to accept the
opportunity American companies offer. For such reasons, China, Russia, and Vietnam are
also prime locations; India, however, by far has become the leader of what has come to
be known as the “outsourcing” revolution, as it captures a commanding 70% of the total
spending on outsourcing
Outsourcing has been defined by two types of activities: (1) foreign companies launching
“liaison, project, or branch” offices in India that retain the name of the founding
corporation; and (2) foreign companies contracting out stages of their production
processes to already-formed Indian companies as “a joint venture or wholly-owned
subsidiary.”
It is important to distinguish between these two types of outsourcing because the
requirements that foreign companies pursuing offices in India must meet differ
significantly from those placed upon multinational partnership firms. These types of
offices are limited in scope and Indian law specifically prohibits branch offices of foreign
companies from carrying out manufacturing activities on its own. Rather, it encourages
the subcontracting of these manufacturing tasks to established Indian manufacturers.
Foreign companies looking to partner with existing Indian companies have several
advantages over those wanting to launch an entirely new company in India. Foreign
investors can utilize the contacts, financial resources, and pre-established marketing
strategies of the Indian company. Companies achieve this type of strategic alliance by
subcontracting parts of the production process to Indian companies. For example, several
American high technology companies have moved software development and support
operations to companies in India. There is a significant cost advantage in doing so, as
hiring a programmer in Silicon Valley costs approximately $78,000 annually including
benefits while an Indian programmer costs only $8,000. two key factors have facilitated
these forms of outsourcing. The first is the low cost of skilled labor in India. For an
hour’s worth of project work, American IT professionals typically charge between $80-
$120, whereas Indian software engineers can be paid $40 for the same work due to
currency exchange rates and the customary absence of employee benefits to Indian
workers. Because of the recent downturn in the American economy, the Bureau of Labor
Statistics estimates that 500,000 information technology professionals have lost their jobs
in the United States since 2001, a figure which reached one and half million by the end
of 2006. American companies are looking to cheaper sources for production, and the
Indian IT industry has filled this need.
This transnational work is made possible by technology. High-speed data connections
and software tools have allowed for great distances to be bridged, making possible the
collaboration between geographically disparate groups. This technology also changed the
structure of the production process; rather than a few large vertically-integrated
corporations in which hardware and software are produced together, a “more fragmented
industrial structure” now allows for production processes to be performed in different
locations. Global communication has thereby assisted the growth of the IT industry.
To show how the government has in fact encouraged the IT industry in India, we can
examine the counterexample of China. In quantitative measures, China exceeds India in
geographic area, population, gross national product, and measures of well-being such as
life expectancy. China has gleaned more foreign investment and holds a larger share of
the world’s exports. This domination is not replicated in the IT industry, though, as
Indian software exports far exceed those of China. Impressed by India’s business models
in this industry, China has sent delegations to India both for purposes of cooperation and
reconnaissance. While Indian officials say they learn from the Chinese as well, the air
between the two nations is rank with competition and secrecy.
Domestic Market
India has emerged as the fastest growing and the fourth largest IT market in Asia Pacific,
according to an IDC study. The result has been that – for many years – India has been the
developing world's software leader. There are few large firms that control much of the
exports of the Indian Software industry.The top five firms account for 32 % of total
software exports.The IT industry is concentrated in TN, Karnataka and AP. Almost 90%
of the software development and export activity are confined to four metropolitan areas
in India namely Mumbai, Banglaore, Chennai and Delhi. The Indian software industry
has grown at a compound annual rate of over 50% in the 1990s,the highest for any
country during this period. The revenues have risen from $ 175 billion to $ 8.7 billion
during the decade. Indian nationals account for 45% of HI visas issued by the USA every
year and a large proportion of them go as software engineers. India is home to some
650000 software developers or about 10%b of the world’s developers population. The
Indian software developer population is growing at an annual compound growth rate of
32% which means that in next three years the Indian developers will be the highest in the
world. Among the Fortune 500 companies over 250 outsource their software’s related
work to India.
The IT output has been doubling every 2.2 years as its is growing at 37.4%
compounding in the period 1990-91 to 2001-02.This rapid pace of growth was
enabled by IT exports which have been growing at 54% per annum. The share of
exports in total IT output is around 61 % in 2001-02.
As stated above strong demand over the past few years has placed India amongst the
fastest-growing IT markets in the Asia-Pacific region. While hardware still accounts for a
majority share, with spending on services and the outsourced model gaining noticeable
traction, growth in the domestic market is witnessing the early signs of service line depth
that characterizes maturing markets.
BFSI, Telecom, Government and Manufacturing are the key vertical markets driving
growth across categories including hardware systems, networking, storage, security,
enterprise application products and related services. Education and healthcare are a few
emerging areas expected to drive additional growth. ITES-BPO demand in the domestic
market, though at a nascent stage with contact centre activities for customer care, and
sales and marketing accounting for over two-third of current demand, is also witnessing
increased levels of activity. BFSI, telecom and consumer durables are the early adopters
of ITES-BPO in the domestic market and currently account for nearly three-fourths of the
business in this space.
Recognizing its potential, leading global players (Indian as well as MNC) are also
focusing some of their attention towards tapping the domestic market - with significant
success. Revenue aggregate earned from the domestic market by the leading,
predominantly export-focused Indian service providers have grown and several of the key
IT outsourcing contracts awarded in the past year were won by MNCs. Global product
companies are also looking to introduce localized versions of their software products to
drive usability and penetration. This specific focus on the domestic business opportunity
is helping create an environment of healthy competition in the industry that augurs well
for the development of the domestic market.
As depicted in the following chart, the domestic IT-ITES market was valued at USD 10.2
billion in FY 2004-05 and is expected to exceed USD 12.4 billion, growing at nearly 22
per cent in the current fiscal (FY 2005-06).
The observed growth in the domestic market reflects the strength of the Indian economy, which has grown at an
annual rate of nearly 7 per cent since 2002 and at more than 8 per cent over the first three quarters of the
current fiscal year (FY 2005-06).
Future of IT industry
In India, the software boom started somewhere in the late 1990s. Most of the Indian
software companies at that moment offered only limited software services such as the
banking and the engineering software. The business software boom started with the
emergence of Y2K problem, when a large number of skilled personnel were required to
fulfill the mammoth database-correction demand in order to cope up with the advent of
the new millennium
The profile of the Indian IT Services has been undergoing a change in the last few years,
partly as it moves up the value chain and partly as a response to the market dynamics.
Ten years ago, most US companies would not even consider outsourcing some of their IT
projects to outside vendors. Now, ten years later, a vast majority of US companies use the
professional services of Indian Software engineers in some manner, through large,
medium or small companies or through individuals recruited directly.
The market competition is forcing organizations to cut down on costs of products. The
professional IT services on the other hand are becoming increasingly expensive. The
offshore software development model is today where onsite professional services were
ten years ago. There is a high chance (almost a mathematical certainty), that in less than
ten years, the vast majority of IT services (software development being just one of them)
from developed countries, will be, one, outsourced and two, outsourced to an offshore
vendor.
Despite the global economic slowdown, the Indian IT software and services industry is
maintaining a steady pace of growth. Software development activity is not confined to a
few cities in India. Software development centers, such as Bangalore, Hyderabad,
Mumbai, Pune, Chennai, Calcutta, Delhi-Noida-Gurgaon, Vadodara, Bhubaneswar,
Ahmedabad, Goa, Chandigarh, Trivandrum are all developing quickly. All of these
places have state-of-the-art software facilities and the presence of a large number of
overseas vendors. India’s most prized resource is its readily available technical work
force. India has the second largest English-speaking scientific professionals in the world,
second only to the U.S. It is estimated that India has over 4 million technical workers,
over 1,832 educational institutions and polytechnics, which train more than 67,785
computer software professionals every year. The enormous base of skilled manpower is a
major draw for global customers. India provides IT services at one-tenth the price. No
wonder more and more companies are basing their operations in India.
The industry is in an expansion mode right now, with dozens of new offshore IT services
vendors emerging everyday, the industry has a high probability of being subjected to the
80:20 rule in not too distant a future. In perhaps another ten years, 80 percent of all
outsourced offshore development work will be done by 20 percent of all vendors, a small
number of high quality, trusted vendors. Only a few select countries and only the most
professional companies in those countries, will emerge as winners. India will definitely
be the country of choice for offshore software development. We have the potential to
become and remain the country of choice for all software developments and IT enabled
services, second only to the USA. The third choice could be far distant.
India is among the three countries that have built supercomputers on their own. The other
two are USA and Japan. India is among six countries that launch satellites and do so even
for Germany and Belgium. India's INSAT is among the world's largest domestic satellite
communication systems. India has the third largest telecommunications network among
the emerging economies, and it is among the top ten networks of the world.
To become a global leader in the IT industry and retain that position, India needs to
constantly keep moving up the value chain, focusing on finished products and solutions,
rather than purely on skill sets and resumes. India needs to be able to package their
services as products, rather than offering them as raw material
An interesting industry trend that has been noticed in recent years is the expansion of the
Indian IT industry's presence from beyond traditional destinations, to newer geographies.
The industry's focus is no longer on English-speaking countries alone, and a key strategy
for Indian IT majors has been to harness local talent to tap domestic markets and de-risk
the revenue model by reducing their dependence on one geographical region.
Americas and Europe remain the key markets, accounting for over 90 per cent of IT-
ITES exports. However, export earnings from markets other than the US and the UK are
also witnessing significant double-digit year-on-year growth.
While Indian service providers have built delivery centers in key source markets (e.g.
US), they are expanding their footprints in specialist locations like China for engineering
and design; South Africa for insurance, and near-shore locations like Eastern Europe and
Mexico. Apart from companies in the US, organizations from Europe, South East Asia,
Australia, Japan, Hong Kong, New Zealand, etc. are also reaching out for Indian software
expertise, supported by the conducive policy environment and incentives for software
exports offered by India(see Table II).
Underlying the increasing geographic and vertical market penetration is the continuing
supply-side maturity of the Indian industry. This is reflected in
Indian ITES-BPO (re-classified) exports are estimated to have grown from USD 3.1
billion in FY 2003-04 to USD 4.6 billion in FY 2004-05, recording a growth of nearly 48
per cent, and are estimated to reach USD 6.3 billion by the end of the current fiscal year
(FY 2005-06).
The study will discuss in detail three initiatives which were responsible for the present IT
status for India: policies that mobilize the Indian Diaspora., the formation and work of the
Ministry of Information and Communication Technology, software technology parks
Government-Diaspora Partnership
The Role of Diaspora in the Emergence of the Indian IT Industry –The Indian Diaspora
has been very successful in Knowledge-intensive sectors in the US, and more so in the IT
sector. Almost simultaneously, a very competitive and successful IT industry emerged in
India. This section analyses various factors that helped in the emergence of the successful
IT industry in India (during the last 35 years) and the role that the Diaspora community
played in this evolution. The Diaspora Support during the Initial Years -The Indian
engineers in the US were quickly recognized as excellent technologists but during the
1970s and 1980s they had to fight a strong perception - in some cases a self-perception -
that they did not have front office or general management capabilities. As a partial
reaction, many engineers took a conscious decision not to emphasize their ethnicity and
there was remarkably little ethnic collaboration (of Indians) with in the US. In fact, their
emphasis was on their careers within the ‘white-people’ managed corporations and they
were rarely even aware of the progress being made by Indians in other organizations.
However, this situation changed substantially in the late 1980s when several Indians
became CEOs of new public companies and it became apparent that the community had
the complete range of skills for leadership within the IT industry. Not only did the Indian
engineers and IT professionals in the US not collaborate with each other, they also
invested very little in the Indian IT industry. In fact, the few attempts and investments
that were made by PIOs in the 1970s and early 1980s were quickly abandoned because of
bureaucratic obstacles by the Indian government and the limited capabilities of Indian
partners. Hence, the only crucial role played by these PIOs was limited to being tolerant
mentors of early Indian software development companies
In early 1980s, several small Indian companies came to Silicon Valley in search of low-
end contract software development work. Several PIO executives were willing to help but
most found the Indian companies’ work to be unsatisfactory and many suffered from
deficient development tools and computers. This is partly because even until 1985-86, the
Indian government was promoting Russian computers over American computers and
Indian companies had just started working with PCs; hence, the companies’ professionals
could not meet, or sometimes even understand, US standards for quality and timeliness.
To mitigate this problem, the Diaspora executives sometimes created programs within
their US companies whereby Indian programmers could work in the US and with US
technology (at Indian wages plus travel related costs). Further, they coached and guided
the Indian companies to enable them in improving their quality and performance
standards.
Hence, during the 1970s and 1980s, the role of Indian Diaspora in the evolution of Indian
IT industry was limited to that of a patient mentor and brand ambassador in most of the
cases.
1990s
Many Indian engineers, who had started moving to the US in 1960s, had by now either
become entrepreneurs, or Venture Capitalists or high-level executives in large and
medium sized companies. And, these professionals had started to coalesce especially
because many had graduated from the same top-notch colleges in India (such as the IITs)
and most of them also knew their counterparts in India (who were often also alumni of
the same colleges). Some of these relationships quickly matured in forming non-profit
associations such as TiE and SIPA (Silicon Indian Professional Association).
Since many in these people knew their counterparts in India and since most were closely
observing the growing Indian IT industry, in the mid and late 1990s, some of them started
their own IT companies in India (e.g., Cognizant, Techspan, Mphasis) whereas others
invested in nascent IT and Dot.com companies in India. Further, since US, Canada and
UK were facing a shortage of IT professionals during 1996-1999, many in the Indian
Diaspora convinced their companies to hire Indian IT professionals and this resulted in
the ‘Indian IT Diaspora’ becoming stronger and the Indians constituting 24 percent of the
entire Silicon Valley IT professional population by late 1999.
All these developments in turn permitted another crucial Diaspora role. Some Indians had
become senior executives at many major US corporations, like IBM, GE and American
Express. In nearly every instance where these companies invested in or outsourced work
to India a well placed expatriate executive crucially influenced the decision. In part the
individual’s own success supported the emerging positive reputation of Indian engineers.
And in part the individual’s direct experience of India gave them credibility in vouching
that the well-known problems of India’s infrastructure and bureaucracy could be
overcome. The US investment and outsourcing partly drove Indian software industry
annual growth to 40 percent during the 1990s .
There were other Diaspora roles as well. Some younger Indians in the US moved to India
as ‘Expatriates’ and started IT Research and Development Laboratories (e.g., IBM India
Research Laboratory was started in April 1998) whereas others moved to supervise US
investments, outsourcing contracts, and to train and manage Indian professionals to US
efficiency and standards.
By 2000 Indian engineers were at the helm of 972 Silicon Valley-based technology
companies, which accounted for approximately $5 billion in sales at 25,811 jobs.
Moreover, the pace of Indian entrepreneurship accelerated rapidly in the 1990s: while
Indians were running only 3 percent of the technology companies started between 1980
and 1983, they were running 10 percent of those started between 1995 and 2000.”39
The success of these former Indian nationals is evident, and the Indian government
recognizes that connections with these individuals can help promote the domestic market
for IT. The Indian Diaspora of IT professionals in Silicon Valley has established social
networks like The Indus Entrepreneur (TiE) and the Silicon Valley Indian Professionals
Association. The existence of these organizations shows that Indian immigrants maintain
close ties to those of their own origin and value the professional connections that such a
network can offer. To address the effects of brain drain, then, the Indian government
began with mechanisms that strengthened the ties between the diaspora and its roots.
India’s Ministry of Science and Technology formed a High Level Committee on the
Indian Diaspora in 2000 in order to facilitate communication and interaction between the
expatriates and their home nation. The organization’s 2002 report recognizes that
scientists of Indian origin abroad “are keen to contribute to their country of origin.” One
obvious way in which these immigrants can contribute to outsourcing in the Indian IT
industry is to encourage their companies to partner with Indian firms for software
development or other production processes, thus alleviating the effects of brain drain. If
individuals hold leadership positions within their corporations and make managerial
decisions, there is no better way to encourage outsourcing than to engage it firsthand.
Another way of exploiting the connections with the diaspora is through organizations like
The Indus Entrepreneur. The organization currently has established chapters in
Bangalore, Bombay, Delhi, Hyderabad, Calcutta, and Chennai. The global connections
have paid off, as the non-resident Indians “in turn invested in promising start-ups and
venture funds and have begun to serve as role models and advisors for local IT
entrepreneurs.”
Through these various programs and incentives, India has found a viable method for
fighting the “brain drain” which could so easily strip the country of one of its most
valuable resources, a skilled labor force. Short of working extremely hard to entice Indian
nationals back to the country, fruitful interaction with the Indian Diaspora is an excellent
way to push the IT industry in India to even higher levels and mitigate the shortage of IT
professionals there.
Before 2000
In India, the Department of Electronics (DOE) was the primary agency overseeing
government IT policy formulation and implementation. Three government-funded
computing organizations played important roles in new technology development: the
National Centre for Science and Technology (NCST) in Bombay, the Centre for
Development of Advanced Computing (C-DAC) in Pune, and the National Informatics
Centre (NIC) headquartered in New Delhi. C-DAC is now one of the most advanced IT
development centres in India. The NIC was the second major Indian computer-related
project funded by the UNDP in 1977. It operates the largest data communications
network (NICNET) in India with more than 600 earth stations linking government
agencies at all levels. There are many lessons to be learnt from the two decades of NIC
operations in the country. NIC has done a pioneering work in popularising the use of
computers in the government sector, breaking the geographical boundaries and
encompassing all sectors of economic activity. In the process, it has carved out a niche
for itself among the public sector organisations. It has taken upon itself the job of creation
of IT applications for different government departments.
Taken more literally, a strong IT industry can help a country maintain security during a
time of information warfare. The “ability to attack and disable the military and civilian
communications networks of potential adversaries” is a potentially significant
technological tool in modern warfare and an organization that can oversee such
technology serves both to bolster the national security of the country itself and to
properly direct the use of the technology should this type of warfare be necessary
The formation of an umbrella institution, however, is not the end in itself; the body must
actually propose policies and implement projects to gain legitimacy
Software Technology Parks of India : A Business, Academia & Government of India
Initiative
The next and more significant difficulty firms faced was the high cost of the data
communication links needed for software development. The poor telecommunications
infrastructure India had at the time was inadequate. Foreign corporations were looking to
expand their global production networks to India because the country offered a skilled,
English-speaking workforce, but the corporations could not be accommodated at a
reasonable cost. Though companies were allowed by law to establish the data
communication link through their own initial investment, few companies could pay the
high price without other incentives. From this necessity, the idea of software technology
parks was born. The Ministry of Information Technology developed the concept of STPs
and lists the following as the objectives of the project:
Though these are lofty ambitions, the STPs now serve as intersections where a viable
business model, strong Internet infrastructure, and government interface come together
for a successful enterprise: “The infrastructure facilities include modern, high-speed,
broad-band telecom links, powerful computers and network systems beyond the reach of
individual firms, consultancy, and training support.” The first of these parks were
established in 1991 at Bangalore, Pune, and Bhubaneswar; by 1999, over twenty-one
cities in the country housed STPs. In nearly all of the literature on the subject STPs have
been heralded as one of the most profitable institutional initiatives for developing the IT
industry.
While software parks have proven to be successful in practice, the STP model has
theoretical underpinnings grounded in the triple helix model of development. This model
consists of a triadic relationship between government, industry, and universities. Central
to the model is the principle of incubation, which refers to the special roles each of the
triad participants plays in encouraging research, investment, and development. In the
original theory of incubators, physical proximity of the participants was not considered a
crucial feature; but in the contemporary incubator model, “a common physical space
where cross-fertilization among companies can more easily take place” has become much
more important. Software technology parks in India fill this requirement well, offering
places where several different companies can come together and engage in the
networking activities that spur innovation in both business models and actual products.
Governments have the unique catalytic ability to push collaboration among public,
private, academic, and foreign agencies; the Indian government has chosen to achieve
these ends through STPs, where shared infrastructure and support services encourage
firms to learn from each other. Software Technology Parks of India now boast 350 clients
including Texas Instruments, Motorola, and Microsoft most of which are software
companies taking advantage of the high speed data connectivity provided by satellite
earth stations and international private-leased circuits.This initiative of the Indian
government has helped to expand the IT industry in India by providing physical space
and technology that allow firms to flourish and take advantage of the human capital the
country offers.
Indian businesses are also moving aggressively to have a web presence, and over 200,000
large and medium sized firms are expected to launch net-based operations in the next
year. Some private banks have already started on-line banking and advisory services, and
regulatory authorities are expected to allow on-line stock brokerage in the next few
months. Many of these companies are motivated more by a fear of losing out than by any
cogent business strategy, but a positive spin-off which is likely is that it will bring into
focus the importance of service quality in business. On-line transactions and customer
relations are just the beginning, and in time this will lead to bigger and better ideas.
Internet is already aiding a gradual process of de-intermediation in many areas, such as in
recruitment, business research, travel, real estate and insurance, and e-governance
initiatives at different levels of government are now being planned. In future, interacting
with various authorities for routine permits and information will become simpler and
quicker, and MNCs will probably waste less time in low-level tasks.
Private sector developments have actually gone hand in hand with official measures to
give a boost to the IT sector, including rapid adoption of Internet in various government
departments, removal of irritants in tax rules for venture capital, reduction of import duty
on computer parts, duty free import of software, laying of 8,000 kilometers of optical
fiber cables between cities, and strengthening the domestic Internet backbone. Just
recently, the Indian parliament passed a new cyber law that provides legal sanction to e-
commerce.
Many of these initiatives are still many months away from being fully implemented, but
their overall impact will be to sustain and perhaps even accelerate the IT momentum over
the medium term by lowering costs and increasing access. For instance, more than 80
percent of India’s corporate websites are currently located in USA because Indian servers
are costlier and less reliable, but many of them are expected to shift to India once optical
fibers and broadband become a reality.
Any government will have a dual role in the ICT sector and India is no exception. It acts
as a regulator and formulates long term policies for the promotion and development of
various industrial and service sector reforms including the ICT related activities; and at
the same time, it deploys these services for the governance and improving the efficiency
of its decision making and administrative control. The government's reform agenda is
also affected by bilateral and multilateral agreements. This is particularly true of the ICT
because of its international outreach and impact. The recent advances in ICT will have a
profound impact on the way the governments function in the coming years. While the
move towards decentralized planning and management will gain momentum, the need for
high quality of information for decision making, control, monitoring and evaluation will
increase in all sectors of social and economic activity. To what extent the Government of
India can benefit from the development and application of emerging technologies for
information storage, processing and communications? What has the Government of India
done in this context? Has it kept pace with global trends in ICT and to what extent it has
been active in policy formulation? Has it been an effective user of ICT in its day-to-day
administration and decision making? These are some of the questions, the answers to
which are difficult to get.
India is in a relatively better position as compared to many South Asian/SAARC
countries with regard to the development and applications of ICTs. Nevertheless, there
are large imbalances in the development and use of ICTs within the country. China,
which has a larger population base than India, has better availability of ICTs. Sri Lanka
stand out clearly as compared to other countries of the region. The high level of socio-
economic development are associated with the high availability of ICTs. The World
Development Report has also shown that there is a positive relationship between literacy
and the application of ICTs for development purposes.
International Trust
Linkages
Government Industry
In a general sense, the software export success model has proven useful as a way of
understanding the experiences of developing and transitional economies. It offers a
template against which to analyse national strengths and weaknesses. It also offers some
more general guidance for countries seeking to increase their software exports
Rapid growth of the Indian IT industry in the past few years has already stretched the
current demand-supply balance of skilled manpower, and there are fears being expressed
by industry leaders and market analysts that the country may soon face a severe shortage
of qualified workers. India’s education system is largely a government monopoly which
has been unable to cater for past growth, and the bulk of over 200,000 new software
professionals who join the workforce every year are trained in private computer schools.
These institutes, however, at best provide only medium-caliber training, and their
graduates are often not up to Indian industry standards, leave alone international ones.
Indian salaries have increased about 50 percent in the last two years as a result of people
leaving for foreign jobs, and an increasing number of Indian firms are now complaining
about ‘country poaching’ rather than ‘company poaching.’ What was once considered a
flattery to the country’s technical strength is slowly becoming a threat to the local
industry.
While the problem is real, we do not expect this problem to have a severe impact on India
in the medium term. Developments in India and abroad are likely to keep the country
internationally competitive, and new sources will be tapped in future that will provide
adequate manpower to sustain current growth.
Other software exporting countries are going to be even worse affected by a future
shortage of skills. Salaries in some of these countries, such as Singapore or Ireland, have
already risen to such high levels that an increasing number of their firms are now looking
for Indian sub-contractors or partners. India will also continue to maintain an edge over
new software rivals, such as China, because many of the ‘new economy’ applications
require even more extensive knowledge of the English-language than did earlier software
assignments.
India has many smaller cities and towns where the general educational infrastructure
offers a large pool of manpower. With just the right amount of technical training this
manpower can easily be tapped and brought into the IT industry. Bangalore and
Hyderabad may be the more recognized symbols of India’s IT success story, but cities
like Indore, Jaipur, Coimbatore, Baroda, Chandigarh and Lucknow (all of them with
major universities and technical colleges) offer immense opportunities in future.
Various initiatives to attract and retain skilled workers have been set in motion by Indian
IT firms and are beginning to show results. These include employee stock option plans,
flexible work hours and in-house education programs. Many firms are also increasingly
hiring and training graduates from liberal arts and other disciplines. Since 1992, industry-
wide attrition rate has dropped from 25 percent to 14 percent.
In the interim, till new sources of skilled manpower come on line, Indian firms could find
subcontracting partners in Bangladesh or Sri Lanka where English-speaking talent is
relatively abundant and cheap.
Whatever be the future scenario in manpower availability, it is very unlikely that major
Indian software firms will simply stop growing in the short to medium term. Many of
them have already carved a successful international brand equity for themselves and have
moved on to the higher-end of IT skills. In the worst case scenario, low-margin firms
may get crowded out and there may well be some internal re-structuring and re-
positioning of the software industry. But in the end, overall industry growth is unlikely to
be seriously affected.
It was earlier feared that the Indian software industry might witness a slow-down in the
post-Y2K period, but corporate results and other industry data point to robust growth in
the future.
The net cost of hiring Indian programmers is still less than one-third the equivalent cost
in either Europe or North America, though there has been a gradual bridging of the salary
gap between India and developed countries. Demand for Indian software professionals is
increasing rapidly in existing and new client countries. For instance, the US is likely to
absorb further 50,000 software engineers every year from India once the proposed Bill to
increase visa quotas for technical workers is passed by the US Congress, and both
Germany and Japan are now seeking to hire as many as 30,000 yearly workers.
Rapid growth of Internet will create a whole new category of demand in software and
allied services in future, such as in internet service applications, web design, internet call
centers, validations systems, yellow pages and data mining. India is well positioned to
capture a significant share of global business in these areas, even with its relatively low-
tech skill base.
Domestic demand will perhaps become another key driver of future growth. Increasing
penetration of IT and Internet, pro-active government support and changes in technology
will all combine to lower costs in computer hardware, software, telecom and Internet
access in the short term. Personal computer sales are already registering double-digit
growth in segments such as Government, Insurance, Banks, Public Tax System,
Education and Small Office Home Office. India is expected to cross the one million PC
shipment mark in 2000 and will have a total base of over 10 million PCs by 2005. These
developments will create large domestic demand over the next few years for
programmers, training institutes, web designers, system administrators and network
engineers. In fact, domestic IT revenue is already increasing faster than exports and
currently accounts for almost 30 percent of total industry turnover. Over the next 2-3
years, exports will continue to be the main pillar of the Indian software industry but
domestic sales will also attain critical mass in importance and macro-economic impact.
Based on current and future trends, we expect overall revenue growth in software and
allied services to be in the region of 40-50 percent annually for the next five years.
Studies of IDC points out that India will be a potential star in bioscience field in the
coming years after considering the factors like bio-diversity, human resources,
infrastructure facilities and government's initiatives. According to IDC, bioscience
includes pharma, Bio-IT (bioinformatics), agriculture and R&D. IDC has been reported
that the pharmaceutical firms and research institutes in India are looking forward for cost-
effective and high-quality research, development, and manufacturing of drugs with more
speed.
Bioinformatics has emerged out of the inputs from several different areas such as
biology, biochemistry, biophysics, molecular biology, biostatics, and computer science.
Specially designed algorithms and organized databases is the core of all informatics
operations. The requirements for such an activity make heavy and high level demands on
both the hardware and software capabilities.
This sector is the quickest growing field in the country. The vertical growth is because of
the linkages between IT and biotechnology, spurred by the human genome project. The
promising start-ups are already there in Bangalore, Hyderabad, Pune, Chennai, and Delhi.
There are over 200 companies functioning in these places. IT majors such as Intel, IBM,
Wipro are getting into this segment spurred by the promises in technological
developments.
Overall Forecast
From a macro perspective, the Internet revolution in India is quite real. With a whole
array of knowledge-based skills and legacy to draw upon, India is very well suited to
integrate Internet into its industry, public institutions and education system. Perhaps more
so than any other country in Asia, Internet will have a profound impact on India’s
progress towards a more open and accessible business environment. However, the
potential of Internet in the corporate sense of profit making has being overstated, and
many pure web-based Indian businesses are likely to fail. But even though Indian society
is not yet ready to adapt to the ‘new economy’ in a consumer sense, the increasing
ubiquity of Internet technology will create new global opportunities for India on the
supply side, and especially in software. There will very likely be an acceleration in the
pace of domestic IT penetration, and this will help in increasing productivity and
efficiency in the larger economy. At a minimum, continued growth in software exports
and inbound investments will provide a comfortable source of hard currency, which in
turn will act as a hedge against any adverse changes in India’s balance of merchandise
trade. Even more, the direct and indirect impact of all Internet-related benefits could be as
high as an extra 1 to 1.5 percentage point GDP growth over the medium term.
HURDLES AHEAD the sector would have to overcome several problems, including
inadequate quality and skills of graduates, rising salaries and weak infrastructure, which
resulted in frequent power shortages. The Government of India has a continued role to
play in addressing such issues.
Indian software exports have shown very high growth rates for many years. Yet, behind
this success lie a number of skews. Software exports have also been dominated by large
firms located in a few metropolitan areas, notably in Bangalore.
India’s presence in the software industry dated back to 1970 when the TATA consultancy
services entered the IT business sector. The foundation for the intellectual capital for
software industry was laid by the establishment of the IISc in 1909 ,IITs, IIMs. The
presence of a national strategy for software exports is therefore be recognized as a vital
part of software export success (Balasubramanyam & Balasubramanyam 1997). Indeed,
it goes beyond this – critical to each country's success has been a vision of what software
could achieve for the country; a vision shared by a relatively small but committed group
of government officials and private entrepreneurs. Such visions first emerged in the
1970s, were sustained through lean early years in the 1980s, and only truly came to
fruition in the 1990s.The study believes that the initiatives on three different levels(as
discussed above) served and continue to serve as the backbone of the government’s
approach in promoting the Indian IT sector since its formative years. The first of these is
the Ministry of Information Technology, formed as an umbrella organization to
coordinate the activities of the multiple government agencies that deal with the
information technology. The second is the implementation of software technology parks
where business, government, and academia can come together both for networking and
production. Last, there is the set of initiatives that urge communication and interaction
with the global Indian diaspora with hopes of encouraging investment in the country from
those who have emigrated and become successful in other nations.This study is not
comprehensive of the efforts taken by the government of India to promote outsourcing in
the IT industry for one realizes that a myriad other public policies and private initiatives
have fueled the growth of the sector as well. Nor does study attempt to argue that the
three policies discussed are the best or most successful institutional projects with regards
to promoting outsourcing. Rather, studying these three specific policies sheds light on
potential components of a model that possibly could be replicated in other developing
countries operating under similar conditions to those India faces. By attacking on three
fronts, the government of India spread its influence and likely pushed the IT industry
more than if it had neglected any of the policy areas discussed.
The late 1970s/early 1980s saw a number of developments that mark the true emergence
of an Indian software industry. A US multinational – Burroughs – set up the first
software-related joint venture when it saw an opportunity to combine sales of its
hardware products into the growing Indian market with use of Indian staff to produce
software (almost entirely working at the US sites of Burroughs' clients). In-house
software groups began trying to sell their products in the Indian marketplace, sometimes
leading to their being spun-off as software firms. At the same time, IBM withdrew from
India, catalysing the creation of a number of computer services/software firms by its ex-
employees, mainly seeking to serve the domestic market.
1980s saw very strong growth in the domestic hardware base, partly due to the advent of
the personal computer, partly due to the – related – liberalisation of hardware policy in
1984. Despite this – or perhaps because of the growth in software piracy associated with
standard PC software – the domestic market began to lose its significance with more and
more firms seeing greater opportunities in software exports.
There have been continuous exports of software products since the early 1980s. These
include enterprise systems, design software, and database management tools
Within the overall segment of software services exports, though, trends of change are
detectable. Indian firms began with a strong emphasis on 'bodyshopping': the
transportation of software staff to work overseas at the client's site. In the late 1980s,
around 75% of export earnings came from bodyshopping. By 2000, this had dropped to
nearer 60% (Dataquest 2001) and by 2006 it was closer to 45%, indicating a slow but
steady trend towards offshore working.
This has been paralleled by a second trend: that of moving from supply of individual
programmers to complete turnkey programming project services. As with offshore
working, the trend of change has been greater within individual client—vendor
relationships than in the industry overall. Nor has the industry overall diversified much
from its main market: the US. Figures from the early 1990s up to 2005/06 consistently
show around two-thirds of software exports going to the US, one-fifth going to Europe
(mainly the UK, Germany and France), and about 10% going to other English-speaking
OECD nations (e.g. Australia, Canada)
Although it faded into the background during the 1980s and 1990s, the domestic market
has continued to grow, bolstered in recent years by strong private and public sector
investment in e-commerce and e-government applications respectively. Neverthless,
exports remain the 'jewel in the crown', representing more than 80% of industry revenues
As evident from this study much before the first generation of reforms, that is, 1991, the
government was pursuing a structuralist approach toward economic development. After
liberalization in 1991, the government embarked on pro-active economic policies for the
diffusion and production of IT. Consequently, the IT industry experienced an
unprecedented growth rate in domestic as well as export markets. However, foreign direct
investment (FDI) policies have not been successful in attracting the desired level of
foreign investment, which is very important for a high-tech sector such as IT hardware
manufacturing. The study suggests that immediate corrective measures need to be taken
to augment the IT manufacturing industry, which can significantly contribute to national
economic development and employment generation. To achieve sustained growth in the
IT sector, high-quality professionals in adequate numbers are required. The new policy
envisages continuous upgradation of standards at the school level with emphasis on
physics, mathematics and English; make microelectronics and biology the new focus
areas of tertiary education, updating the syllabus of computing engineering, electronics
and IT in various technical institutions in line with the demands of industry. There were
several initiatives taken up in the IT sector. The Ministry of Information Technology, set
up in October 1999, was rechristened as the Ministry of Communication and Information
Technology in September 2001.
Setting up of National Task Force on HRD in IT, creating an IT Venture Capital Fund of
Rs. 100-crore [US$22.22 million], upgradation of the Education and Research Network
(ERNET) connecting various universities and regional engineering colleges (RECs)
through a high-speed network and upgrading all RECs to the level of National Institutes
of Technology, computerization of government departments by spending up to 3 percent
of the budget on IT are among some key initiatives that were implemented.
To maintain skilled knowledge-workers with the right mix of technical, business and
functional skills, the workforce needs to increase by at least 10-fold by 2008. As per the
NASSCOM-McKinsey report 1999, India needs to have at least 2.2 million knowledge
workers in IT software and service-related areas by 2008.
The Media Lab Asia project was initiated in 2001 for taking IT to the masses. Enactment
of a comprehensive law called the Information Technology (IT) Act, 2000, provides legal
recognition for transactions through electronic data interchange. Many e-governance
applications were initiated and a number of government portals were hosted. Technology
development and content creation in Indian languages was promoted. The government
initiated moves to set up 487 Community Information Centres at the block headquarters
in the Northeastern states and Sikkim for bridging the digital divide.
Information and Communications Technology (ICT) can be used as an effective tool for
rural development in India. One of the best examples of this is the adoption of ICT by a
rural community in Warana, as part of a "Wired Village" project, in the state of
Maharashtra. The Warana Group of Co-operatives (WGC) is using ICT to streamline
operations connected with sugar cane growing and harvesting. The "Wired Village"
project, launched in 1998, as a collaboration between the National Informatics Center
(NIC), the Government of Maharashtra, the Warana Vibhag Shikshan Mandal (Education
Department) and the WGC, was aimed at bringing agricultural, market and educational
information to 70 villages around Warana Nagar. It also intended to simplify other
business operations of the co-operative.
ITC's "e-Choupal" empowers over 3.1 million farmers by enabling them to access crop-
specific, customized and comprehensive information in their native village habitat and
language.Vernacular web sites, relating to each agricultural crop that ITC deals in,
provide even marginal farmers with ready and real-time information on the prevailing
Indian and international prices and price trends for their crops, expert knowledge on best
farming practices, and micro-level weather forecasts. The "e-Choupal" model and
movement has helped aggregate demand by creating a virtual producers' co-operative,
thus facilitating access to higher quality farm inputs at lower costs for farmers.
Various corporates like Wipro have also been undertaking programs for the rural
communities. The company has launched its Applying Thought In Schools Program,
even as giant chip-maker Intel has introduced its Intel Innovation in Education initiative
and Microsoft its project Shiksha. With all these interventions, corporates are now
targeting school students in a major way, in order to leverage technology in education.
The CBFL program, developed by Tata Consultancy Services, is another case in point. It
operates under the aegis of the Tata Council for Community Initiatives and uses a mix of
methods-such as teaching software, multimedia presentations and printed material-to
teach an uneducated person. The method is implemented using computers, which deliver
the lessons in multimedia format to the learners. Supplementing computers in this process
are reference textbooks of the National Literacy Mission. Today, the CBFL project is
operational in more than 1,000 centers in Andhra Pradesh, Tamil Nadu, Madhya Pradesh,
Maharashtra, Uttar Pradesh and West Bengal, and it has touched the lives of over 20,000
people. More centers are in the process of being set up.
2005 was a year of steady growth with gradually increasing optimism for the global IT-
ITES sector. Increasing outsourcing adoption and maturing global service delivery were
the key drivers of growth. India is probably the largest beneficiary of services offshoring.
Is that likely to continue? If labor cost arbitrage (bolstered by sensible policies and
capital economies of scale) is the primary cause for offshoring, it suggests that an
increasing proportion of offshored services will be located in the country with the largest
low-cost labor pool, i.e., India. This has implications for the global distribution of work.
Outsourcing continued to be the primary growth engine with global service delivery
forming an integral part of the strategies adopted by customers as well as service
providers.
The year 2005 also witnessed the coming of age of the Indian IT multinationals with the
traditionally India-centric, indigenous players beginning to build noticeable global
presence – through cross border acquisitions and organic growth in other low cost
locations. This was complemented by global majors continuing to significantly ramp-up
their offshore delivery capabilities – predominantly in India, vindicating the success of
the global delivery model and highlighting India's increasingly important role in the new
world IT order.
For India to fully capitalise on the opportunity and sustain a disproportionate lead in the
global IT-ITES space, key stakeholders need to focus on five key areas; a) enhancing the
talent pool advantage – focus on skill development to better leverage the world’s largest
working population, b) strengthening urban infrastructure in existing (Tier I) and
emerging (Tier II and Tier III) cities and continued emphasis on proactive regulatory
reform to facilitate greater ease of doing business, c) driving a philosophy of operational
excellence amongst industry players (across the board) to ensure that India based delivery
sustains world-leading benchmarks in performance, d) catalysing domestic market
development, and e) actively promoting an uncompromised agenda towards global free
trade.
Recognising the potential of the sector and the opportunity it holds for the country,
relevant constituents of the key stakeholder groups are actively engaged in developing
and implementing initiatives that will strengthen India's bid for sustained leadership in
this space. Successful execution of these initiatives effected through a concerted effort by
the key stakeholders, including the government, industry and NASSCOM, and the
academic community will ensure that India achieves its full potential.
The evidence is clear that outsourcing to the Indian IT industry has grown rapidly in the
last two decades. We can attribute this increase to the policies the government of
India has instituted to promote the industry after it realized the potential that the
industry held for economic development in the nation
Another important consideration is whether lessons we can learn from India’s success can
be applied to other developing countries. India’s skilled and English-speaking workforce
was a clear contributory factor in the development of the IT industry. A starting point for
other countries may be to launch education programs with focus on mathematics and
science subjects and which can t teach their citizens marketable skills for this and other
industries, while being careful to distribute training among industries in case there are
economic changes.
Furthermore, an interesting future area of research into this subject could examine if the
growth of a white-collar industry has ramifications for India: drastic poverty, poor
healthcare, and widespread hunger. If such growth is found to have positive effects, other
developing countries would be well-advised to study the policies the Indian government
has undertaken and emulate them within the contexts of their own national goals. Though
information technology is certainly not a panacea for the problems of developing
countries, it may be a good first step.
References
Balasubramaniam and Balasubramaniam(1997),”Trade in Services: India’s Computer
Software”, The World Economy, Volume 20,No.6
Nasscom website(www.nasscom.in)
Magazines-Dataquest
Financial Times
Appendix Table I
NASSCOM, the chamber of commerce and “voice” of the IT software and services
industry in India, on 1 June announced the findings of its annual survey on the
performance of the Indian software and services industry (excluding hardware) and the
outlook for FY 2006-07.
As per the NASSCOM survey, the Indian IT-IT Enabled Services (ITES) industry has
recorded 33% growth in exports, to USD 23.6 billion in FY 2005-06, as compared with
export revenues of USD 17.7 billion in FY 2004-05. FY 2005-06 also saw the overall
Indian IT-ITES industry (including domestic market) growing by 31% registering
revenues of USD 29.6 billion, up from USD 22.5 billion in 2004-05.
*Figures in USD Billion
Of the total IT-ITES exports in FY 2005-06, IT software and services grew by 33%,
registering revenues of USD 13.3 billion; while ITES-BPO segment revenues reached
USD 6.2 billion, recording a growth of 37%. Engineering services and product exports
grew from USD 3.14 billion in FY 04-05 to USD 4 billion in FY 05-06. Domestic market
revenues reached USD 6 billion in FY 2004-05 from USD 4.8 billion in FY 2005-06.
NASSCOM has projected overall software and services will grow by 25-28% to USD
36-38 billion in FY2006-07. IT-ITES exports are likely to grow by 27-30% in FY 2006-
07, posting revenues between USD 29-31 billion.
The excellent performance of the Indian software and services industry once again
reinforces our confidence that the industry is on course to meet the projected target of
USD 60 billion exports by FY 2009-10, as projected in the NASSCOM McKinsey
Report. This growth is also reflected in the employment trends, both direct and indirect
which according to our estimates is to the tune of 4.3 million.
With less than 10% of the market currently addressed, a large market opportunity exists
for the sector which will ensure sustained demand led growth. Factors like evolution of
global delivery model, unbundling of large IT outsourcing deals with larger India based
delivery shares, and the large contract values due for renewal over next two years are
some of the positive indicators for the sector. In the last year India’s strength has emerged
through large client wins, cross-border mergers and acquisitions, movement of the
industry towards stable pricing model and a gradual positive shift in the outsourcing
debate”.
However, along with the opportunity, there are a challenges that call for focused efforts.
These include concerns about the quality and skill sets of graduates, infrastructure,
maintaining the attractiveness of India for IT investments and steps to boost the domestic
market
NOTES:
Employee numbers:
Sector-wise break-up:
USD billion 2004-05 2005-06 2006-07
Estimate
IT Software and Services 13.1 17.3 21-22
Exports[1]
*Industry performance
• Exports grew by over 33% - was the main factor in the industry performance
exceeding expectations
• Strong growth in the industry corroborates the economics of offshore outsourcing
• The last year was marked by scope and scale expansion
• Key trends indicate a strong demand for traditional services (ADM) as well as
new services (EAI, package implementation, etc.); continued expansion of service
portfolio, higher-value processes and an increased traction in Engineering
Services as well as domestic demand
*India has maintained its distinctive lead over other offshore destinations on parameters
like financial structure, business environment and people skills / availability.
• India has 28% of the suitable talent available across all offshore locations
• Outranks the next destination by a factor of 2.5
• Focus on security, quality and leveraging experience to gain from operational
excellence and sustained total cost competitiveness, driven by utilization and
ability to deliver multiple dependent processes are the key driving factors.
*Six key focus areas for sustained leadership have been defined as
*Projections for FY 2006-07 estimate overall software and services to grow by 25-28%
• Lower growth rate masks the fact that incremental revenue of $6-8bn is higher
than ever before
• Exports growth projected at 27-30%; IT software & services $21-22bn; ITES-
BPO $8-8.5bn
• Domestic market growth forecast at around 20% with a significant upside
potential in e-governance and high growth sectors e.g. retail, healthcare etc.
*[1] Includes Engineering services and Product Exports (FY 05 – USD 3.1 billion;
FY 06 - USD 4.0 billion)
Software Sector
Total Market Exports
IT Services $ 28-30 billion $ 28-30 billion
Software Products $ 8-11 billion $ 8-11 billion
IT Enabled Services $ 21-24 billion $ 21-24 billion
Domestic Market $13-15 billion
Total $ 70-80 billion $ 57-65
billion
Rs. Crore
Realistic Optimistic
Scenario Scenario
2001-02 32,750 32,750
2002-03 39,500 41,600
2003-04 45,000 50,500
2004-05 52,000 61,500
2005-06 60,000 74,700
2006-07 69,000 90,900
CAGR 15 22
Hardware Sector
Direct Employment 1.6 million
Indirect Employment 3.2 million
Total Employment over 9 million
Generation
APPENDIX III
STRATEGIC POLICY FOR IT INDUSTRY BY THE MINISTRY OF IT
Government will enable a paradigm shift to 'Hub to globally competitive value services'
as against talent provider, as a means for sustaining India's advantage and protecting
future earnings.