Mock News On The Discourse of Mocking
Mock News On The Discourse of Mocking
research-article2021
DCM0010.1177/17504813211043719Discourse & CommunicationJenks
Article
Christopher Jenks
Aalborg University, Denmark
Abstract
American televised political shows are under tremendous pressure to succeed within an economic
model that requires maximizing viewership. In response to this growing financial pressure, political
shows invite contentious guests to discuss current events and issues. Such discussions are often
confrontational, making a mockery of the responsibility the news industry has in disseminating
information in an impartial and insightful way. Although outrage is a common discourse feature
of televised political shows, little is known about what this language looks like and how it is
used to argue ideological positions. To this end, drawing from critical discourse analysis, this
study investigates the multidimensional and multifunctional aspects of mocking, which is a type
of outrage discourse. The findings show that mocking is an important argumentative tool for
panel members, which occurs in the turn following an opposing viewpoint and is used to carry
out a range of actions, including expressing disagreement, establishing a competing ideological
position, and refuting an idea based on an opponent’s political identity, to name a few. These
findings contribute to a better understanding of how mocking and mock news feed into partisan
ideologies, creating both tribalism and skepticism within society.
Keywords
Arguments, incivility, mockery, outrage, political news, verbal aggression
Introduction
The news industry in democratic countries is responsible for several important societal
functions, such as disseminating current events and providing an impartial account of
political decisions. Indeed, in the United States and many other European countries, the
Corresponding author:
Christopher Jenks, Aalborg University, Kroghstræde 3, 2-215, Aalborg Ø 9220, Denmark.
Email: [email protected]
Jenks 59
becoming more skeptical when consuming news reports (Van Duyn and Collier, 2019),
including recent scholarship pointing to President Trump as a catalyst for this new tribal
culture of competing ideologies (Meeks, 2020). While President Trump indeed com-
monly uses the term fake news in his public discourse, this paper argues that there are
other salient, less banal, and perhaps even more stimulating examples to examine when
attempting to understand the ways in which skepticism of the news industry is con-
structed and circulated within society. For example, private media outlets frequently
participate in a culture of skepticism by having multiple individuals of different ideologi-
cal positions discuss, rather than report on, current events and issues. In these televised
configurations, what becomes paramount is not the actual event or issue being discussed,
but rather the predictable (and perhaps even desired) outrage that ensues.
Inviting contentious guests to argue politics is a common approach used by private
news programs, yet there remains many empirical opportunities to better understand
outrage in political discourse. To this end, the current study examines one type of outrage
discourse that manifests in such encounters. Specifically, the analysis uncovers the mul-
tidimensional and multifunctional aspects of mockery, showing how mocking accom-
plishes specific argumentative goals. The findings contribute to a better understanding of
how mock news feeds into partisan ideologies, creating both tribalism and skepticism
within society.
Mock news
Mock news simulates traditional news programs by covering, reporting on, and discuss-
ing important issues. However, unlike traditional news programs, mock news is config-
ured to entertain rather than inform. In other words, presenting news items accurately
and comprehensively is less important in mock news than captivating viewers and
increasing viewership. Cable News Network (CNN) is a prime example, televising
crossfire debates between outspoken political insiders with the intention of creating
heated arguments and contentious encounters. Mock news programs create a platform
for outrage by inviting and re-inviting guests with contentious histories.
Comedy news programs, such as The Daily Show and The Late Show with Stephen
Colbert, popularized mocks news for its comedic takes on political issues. Although
explicitly designed to entertain by lampooning political issues, many viewers treat
comedy news programs as a source of legitimate news (Pew Research Center, 2004).
Similarly, mock news programs can be treated as a legitimate source of news informa-
tion because political insiders discuss timely issues. However, unlike comedy news
programs, mock news is not presented to the public as a form of entertainment but
rather as a fair and balanced take on a news event. Mock news strategically under-
mines the journalistic role of disseminating information by exploiting ‘the legitimacy
that comes from purveying useful and important facts’, while maximizing ‘the enter-
tainment value of the events reported and the theatricality of their presentation’
Osburn (1998: 141).
Luginbühl (2007) uses the term ‘confrontainment’ to refer to televised encounters
between political opponents that devolve into arguments. Mock news in general, and
confrontainment in particular, capitalize on the tribalism that exists in society by
Jenks 61
The study
Dictionary definitions suggest that outrage is related to viciousness, anger, and violence,
and occurs when standards of decency or morality are breached. According to this under-
standing, outrage is closely related to incivility (cf. Stryker et al., 2016); the latter term
has been taken up in the discourse literature more than the former, though incivility as an
analytic construct does not adequately capture the culture of tribalism in the United
States, nor does it sufficiently reflect the type of discourse examined in this study.
Berry and Sobieraj (2014) conceptualize outrage news as both a genre and a dis-
course. It is a genre in that there are specific ways of using outrage to disseminate
62 Discourse & Communication 16(1)
These two perspectives are operationalized in the following way. First, the analysis
examines mockery as a speech event made up of discourse actions and practices, such as
establishing ideological positions and disagreeing with other panel members. Second,
after identifying the discursive features of mocking and what is accomplished through
Jenks 63
such discourse, the analysis views the speech event through a critical lens, attending to
issues such as the ostensible need to sensationalize political discussions and engage in
political tribalism.
The corpus is made up of 60 videos of televised political discussions. All of the politi-
cal discussions were televised on CNN during the time shortly before and after, as well
as during, the 2016 and 2020 U.S. presidential elections (30 examples for each election
cycle were collected and analyzed). These time periods were selected because political
discourse is more prominent and consequential during presidential elections, offering a
window into the culture of debate in the United States. Furthermore, CNN current event
shows, such as Anderson Cooper 360° and Prime Time by Chris Cuomo, are viewed by
millions of people and even more when the network later uploads show segments onto
YouTube. Future research should, however, examine to what extent political discussions
are different across mainstream news channels within the U.S., as well as across different
regions around the world.
The transcripts of data present mocking as a discourse that is accomplished primarily
in the spoken medium, as each transcript only includes a few screenshots of the televised
event despite it being a complex multimodal encounter. The decision to create text-cen-
tric transcripts is based on two representational issues: space and readability. Transcribing
embodied actions and nonverbal communication requires creating numerous screen-
shots, which must then be aligned with the talk of mockery. Although there are methods
for transcribing such embodied actions (cf. Mondada, 2018), initial attempts to include
more screenshots of the television shows created long and difficult to comprehend tran-
scripts. With that said, some screenshots are included in the transcripts, which provide
important visual information regarding how mockery unfolds and is a multifaceted dis-
course practice.
The five excerpts included in this paper represent some of the common mocking fea-
tures and themes found in the larger corpus of data. Mocking was used a resource to
debate issues ranging from the words uttered by a presidential candidate to a specific
policy, such as the southern border wall. Contributors of both major political parties
engaged in mocking; at times, these panel members (as opposed to substantive issues)
were the target of the mockery.
Observations
The first example is from the Anderson Cooper 360° show hosted by Anderson Cooper.
The mockery occurs in a response to a set of observations made by Scottie Nell Hughes
about the language used by Donald Trump during a secret recording that was leaked
before the 2016 presidential election. Scottie Nell Hughes was a regular CNN contribu-
tor and outspoken Trump supporter at the time. The secret recording in question is an
Access Hollywood tape of Donald Trump talking about groping women. The other panel
member is Anna Navarro; she is a self-described moderate Republican, prominent Trump
critic, and a regular CNN contributor.
The clip begins with Anderson Cooper asking Scottie Nell Hughes to comment on the
language used by Donald Trump during the secret recording. Each transcript should be
read from left to right, following the time stamps sequentially.
64 Discourse & Communication 16(1)
In response to Anderson Cooper, and at 5 seconds into the clip, Scottie speaks for over
1 minute, blaming popular culture for normalizing sexualized discourses and using Hillary
Clinton’s past to divert the issue of inappropriate language (the bulk of this turn is omitted
to make the transcript legible). After Scottie Nell Hughes ends her turn, Anderson Cooper
gives the floor to Anna Navarro at the 1:27 mark by naming the next speaker (Sacks et al.,
1974). At this point in the clip, the camera pans out and shows all three participants, reveal-
ing Anna Navarro’s smirk. This facial expression performs two important discursive func-
tions: the smirk treats what has just been said as non-serious or even comical, and frames
the mocking that ensues.
Jenks 65
For the next 21 seconds, though Anna Navarro momentarily comments on the issue of
Hillary Clinton’s treatment of women, she uses most of her turn to mock Scottie Nell
Hughes’ reference to 50 Shades of Gray despite being only one of several issues raised
during the previous contribution. The precise content of the mockery is important and
will be discussed in due course.
It must be noted now, however, that Anna Navarro’s mockery occurs in the second,
‘oppositional’ slot (Hutchby, 1996); this is an important sequential position in mock news
because such turns highlight the type of discourse that unfolds in such televised programs.
For example, the oppositional turn beginning at 1:27 allows Anna Navarro to mock another
panelist, establish her own ideological position, explicitly disagree with a competing idea,
and undermine the validity of Scottie Nell Hughes’ argument. Such oppositional turns,
which are prototypical of the data set, are particularly interesting in that while televised news
debates limit what is sequentially and interactionally possible (e.g. talking in overlap for
extended spates of talk without the moderator taking control of the conversational floor),
news contributors like Scottie Nell Hughes and Anna Navarro can accomplish a number of
actions within a single turn and with a limited amount of time.
In addition to accomplishing many social actions, mocking other panel members operates
at multiple discourse levels. For example, while Anna Navarro’s talk drives home the mes-
sage that she disagrees with Scottie Nell Hughes, the visible and magnified facial expresses
that accompany mock discourses, such as the smirk at 1:27, provide a visual spectacle to an
already contentious verbal exchange. Bucy (2010: 195) speaks of the importance of ‘nonver-
bal displays’, being a ‘potent criteria of political evaluation’ that adds emotion to the political
viewing experience. This is true especially of facial expressions that both specialize in con-
veying emotions and are used alongside speech to accomplish important interactional work
(Peräkylä and Ruusuvuori, 2012), such as mocking an opposing viewpoint.
Zooming out momentarily, mockery is particularly noteworthy in televised discus-
sions because such discursive acts provide a prism into the culture of political debate in
the United States. Although oppositional views are the norm in debates, the tribal tenden-
cies that exist in U.S. politics (Young, 2020) mean contributors wish to do more than
promote a particular ideological position. That is, it is often not enough to prove that an
opposing view is wrong, especially when the stage is CNN, YouTube, or other main-
stream media. Political contributors use televised debates as opportunities to deride their
opponents. This is because contributors of opposite viewpoints treat each other as verbal
combatants (cf. Luginbühl, 2007); thus, mockery allows contributors to undermine a
position by treating what has been said by the other person as laughable or ridiculous.
Anna Navarro for example does not simply disagree, but she also calls Scottie Nell
Hughes’ position crazy. Mockery is thus a discursive resourceful that allows contributors
like Anna Navarro to intensify their disagreement, sensationalizing political issues and
ultimately helping increase viewership and reinforcing political discord through emo-
tionally evocative oppositional turns; while such turns make for ‘good’ TV, mockery and
other impolite constructions prevent contributors from reaching a mutual understanding
(Kienpointner, 2008), sedimenting deep ideological positions.
Mocking an opposing viewpoint or a political opponent can be done in other ways,
including laughter.
In the following clip, also taken from the Anderson Cooper 360° show, the contribu-
tors are debating comments made by Donald Trump to African Americans. The
66 Discourse & Communication 16(1)
contributors in this clip are Angela Rye, Kayleigh McEnany, and Bakari Sellers. Angela
Rye and Bakari Sellers are regular CNN contributors and critics of Donald Trump.
Kayleigh McEnany, who at the time of the televised debate was an outspoken supporter
of Donald Trump, was most recently the Press Secretary for the former President. The
transcript below begins 45 seconds into the clip as Kayleigh McEnany defends Donald
Trump and his attempts to reach out to African American voters.
Like the first example, the mockery is not directed at a political figure or issue, but rather
stems from a disagreement between the panel members. The overlapping talk that begins
48 seconds into the clip – after Kayleigh McEnany argues that Donald Trump was on the
cutting edge of civil rights because of his hiring policies at Mar-a-Lago – is integral to
understanding televised political discussions. The 5 seconds of overlapping talk, which
begins when both Angela Rye and Bakari Sellers interject with their opposing views as
Kayleigh McEnany continues to maintain her original position, represents more than several
contributors talking at the same time while attempting to establish their viewpoints.
Specifically, the overlapping talk allows Angela Rye and Bakari Sellers to compete for the
conversational floor (Schegloff, 2000), muffle or drown out the ‘noise’ of an opposing view,
and forthrightly discredit an alternative political observation. Angela Rye and Bakari Sellers
accomplish these actions by not waiting until a transition relevant place (Sacks et al., 1974)
to express their differences – for example, when Kayleigh McEnany ends her turn. This type
of interjection contributes to the political spectacle in that the almost incomprehensible
overlapping talk that unfolds for 5 seconds establishes to the viewers that there is much dis-
cord and contention amongst the panel members. At this point in the exchange, the disagree-
ment features prototypical argumentative features, such as oppositional turns and overlapping
talk (Dersley, 1998), but no instances of mockery.
The mockery occurs later 54 seconds into the clip in the form of laughter. Laughing at
an opposing viewpoint, which is not a prototypical feature of a civil or ‘polite’ debate
(Holtgraves, 1997), upgrades Bakari Sellers’ disagreement from a simple difference in
opinion to an act of ridicule: the belief that Donald Trump is at the cutting-edge of civil
rights is not only the source of disagreement, but it is also treated as a comical position.
Note that without the laughter the utterance ‘civil rights and Mar-a-Lago don’t go
together’ simply expresses a disagreement.
What becomes a source of laughter – for example, whether it is outlandish to associate
civil rights with Donald Trump – is an important empirical issue. In the corpus of data,
there does not seem to be any specific formulations, constructions, or belief systems that
trigger laughter, or indeed other forms of mockery, though further research is needed to
better understand how topics (and topic management) shape or engender particular com-
municative acts, such as ridicule.
However, it is clear that the act of mockery demonstrates a heightened degree of conten-
tion between panel members. Although panel members rarely talk about an act of mockery,
it is commonsense understanding that in institutional settings such acts are highly problem-
atic and face threatening (Pellizzoni, 2001). Indeed, when panel members topicalize acts of
mockery, such exchanges engender much frustration and demonstrable anger.
The next example illustrates this point. Although there are six contributors in this
example, the most contentious exchange occurs between two panel members: Kayleigh
McEnany and Christine Quinn. The latter interactant is a member of the Democratic
Party, and at the time of recording, a regular CNN contributor. The panel members are
discussing the 2016 presidential elections, and why Donald Trump and Hillary Clinton
attract particular supporters. The televised debate occurs on the Anderson Cooper 360°
show, but with relief host John Berman moderating the discussion.
The transcript begins with Kayleigh McEnany asking Christine Quinn why the father of
the 2016 Orlando gunman supports Hillary Clinton. Moments before this question, both
68 Discourse & Communication 16(1)
contributors were arguing about the extent to which they are capable of answering each
other’s questions – what could be characterized as a brief moment of bickering. In other
words, the contributors were already verbally combative leading up the question asked by
Kayleigh McEnany.
are responsible for moderating the interaction (e.g. managing overlapping talk and
interruptions).
However, when a political contributor attempts to recalibrate the interaction, it often
occurs in the form of a request (e.g. Harris, 2003), and with at least one of the partici-
pants displaying some type of emotion, such as anger. Such requests are not treated as an
open-ended negotiation between panel memberships, but rather as a one-way directive;
the screenshot below provides an additional example of how such directives unfold in
televised political discussions.
Amanda Carpenter (located on the right in the screenshot), a former communications
director for Republican Ted Cruz, and Symone Sanders (located on the left in the screen-
shot), former press secretary for Democrat Bernie Sanders, are discussing with other
panelists the sexual allegations concerning Brett Kavanaugh. The exchange begins with
Symone Sanders referring to Amanda Carpenter’s observation that Christine Blasey
Ford, one of Brett Kavanaugh’s accusers, should testify publicly to a senate committee,
as doing so would be in the interest of all parties concerned. This argumentative exchange
occurs 4 minutes (4:21–4:23) into the clip, and the screenshot was taken as Amanda
Carpenter completes her utterance.
The two-part exchange between Symone Sanders and Amanda Carpenter is brief, yet
possesses discursive features that speak to issues larger than the political topic being dis-
cussed by the panel members. The two utterances – mocking an idea by calling it ‘BS’, and
then responding with a directive to stop talking in such a way – speak to an indignation that
does not exist in a vacuum (Infante and Wigley, 1986), nor should be understood as an
example of panel members interacting in the heat of the moment. Rather, the exchange pro-
vides a lens through which to understand the political discord that exists in the United States.
Although televised debates have normalized mocking discourse, this exchange is rooted in
a history of politics that promotes, and even celebrates, partisan discourse. A space that per-
mits outrage discourse in general, and mocking in particular, suggests that the stakes in
political debates are not limited to competing viewpoints.
Jenks 71
That is, televised debates are used to not only present alternative positions, but to also
attack the very people that espouse different viewpoints (e.g. Christine Quinn calls
Kayleigh McEnany disgusting shortly after the exchange presented in Extract 3 above).
Similarly, while Symone Sanders mocks a competing viewpoint by calling it ‘BS’, her
mockery is a form of verbal aggression (Infante and Wigley, 1986) that indirectly attacks
the person responsible for the message: Amanda Carpenter. In this sense, televised politi-
cal discussions provide opportunities to attack or undermine the character of a party or
party member even when it is not done so explicitly. In this culture of tribal political
discourse, mocking is an instrumental tool for refuting competing ideas.
Indeed, there are instances in the data set where panel members explicitly mock each
other. In the next and final example, Ana Navarro and Steve Cortes are discussing the
border wall that Donald Trump championed for his 2016 bid for election. Steve Cortes is
a political commentator and a member of Trump’s former Hispanic Advisory Council. For
the context of this exchange, it is important to state again that Ana Navarro identifies as a
Republican, but is an outspoken Trump critic. Chris Cuomo, host of Prime Time, is the
moderator of the discussion.
The transcript begins at the 4:20 mark; in the turn leading up this point, Steve Cortes
refers to Ana Navarro’s observations of Trump as belonging to the ‘Left’.
The exchange here differs from the data presented thus far in that the argument devolves
into a discussion of a contributor’s political identity, whereas the mockery in the examples
above are based on a political issue. The mockery of where Ana Navarro is located on the
72 Discourse & Communication 16(1)
ideological spectrum (‘you’re a very leftist Republican’) is central to how different view-
points are understood, and in this case dismissed, in televised political discussions. In
addition to ridiculing opposing viewpoints, it is not uncommon for panel members to
mock the character or identity of fellow contributors. In other words, both the message
and the messenger are open to mockery in televised political discussions, which feeds into
a culture of debate where opposing viewpoints can be dismissed on the basis of who a
person is (Young, 2020).
As a self-identified Republican, Ana Navarro’s identity is important to how Steve
Cortes wishes viewers to understand the southern border issue. By categorizing Ana
Navarro as Leftist, Steve Cortes is able to undermine the narrative that the Republican
Party does not fully support Donald Trump’s desire to build a border wall. Furthermore,
the construct ‘very leftist’ has a similar, though not as efficacious, effect as the term
‘radical left’. Both labels are frequently used by members and supporters of the
Republican Party to quickly dismiss opposing viewpoints as belonging to the fringes of
American society. In so doing, Steve Cortes simultaneously mocks Ana Navarro and
undermines her position. As with all examples of mocking in the data set, Steve Cortes’
utterance is not just a local accomplishment of mockery; the characterization of Anna
Navarro as very leftist also encourages viewers to use the discourse of the political elite
to understand current events and issues (van Dijk, 1988).
from glee to exasperation, and can merely be used to discredit a competing idea by treating
it as non-serious or comical. Although laughing at someone or something said could be
interpreted as extremely rude or treated as highly problematic (Holmes, 2000), laughter in
the context of this study does not typically lead to panel members expressing outrage (e.g.
‘don’t you dare laugh at me!’). Put differently, although laughing is potentially face threat-
ening (Schnurr and Chan, 2011), it appears that panel members expect, or even want,
mocking to occur during televised political discussions. Indeed, the participants themselves
do not frequently treat mocking as a source of, and resource for, outrage. Similarly, for
many viewers, mocking an opposing viewpoint is a form of entertainment (Luginbühl,
2007) that news media outlets exploit by switching camera angles or using split screens so
that angry or exasperated faces are displayed alongside verbal arguments.
Mocking, laughing, ridiculing, or engaging in other forms of uncivil discourse suggests
that televised political discussions are treated by panel members (as well as show produc-
ers) as a space for disagreement and put-downs (cf. Infante and Wigley, 1986) rather than
opportunities to find common ground. While this situation leads to ‘good’ television, tele-
vised political discussions become a public spectacle that transmit to viewers of all ideo-
logical positions that incivility is the means through which opposing viewpoints are
expressed. That is to say, televised political discussions contribute to the tribalism that
exists within and across communities (Young, 2020) by normalizing mocking. This nor-
malization process is partly accomplished by inviting and re-inviting the most outspoken
and partisan contributors to discuss their opinions, transforming televised political discus-
sions from a source of information dissemination to a space for mock news.
The mocking observed in the present study is not unique, and is merely one aspect of
discord found in contemporary U.S. politics as well as possibly other contexts with similar
political dynamics. For example, what is uttered on televised political discussions gets
recycled in online spaces; similarly, panel members on channels such as CNN can be heard
repeating viral memes and popular talking points circulated on social media. In this sense,
televised political discussions are an extension of social media discourse in that panel
members embody online cultural practices in their responses to each other. For instance,
mocking can be used to incite an emotional response (cf. example 3 above), which closely
mirrors the widespread practice of online trolling. In other words, the culture of instigation
and provocation found on social media discourse is also visible in and through the words
and actions of panel members debating political issues on televised shows.
Like the affordances and constraints of communicating on social media, the organiza-
tion of televised political discussions accentuates the discord that exists between panel
members of different ideological positions. On Twitter, for example, political observa-
tions and discussions are packaged into short text messages, increasing the possibility for
miscommunication, unsophisticated observations, and emotional responses. Similarly,
panel members on televised shows are typically given 1 minute or less to express impor-
tant opinions, which encourages memorable but perhaps vacuous soundbites while dis-
couraging mediation, reconciliation, and perhaps more significantly, thoughtful
consideration of important political issues. It can be said, therefore, that the short-form
discussions often adopted on televised political shows, like the character-limit of Twitter,
foster (and even promote) mocking practices, making a mockery of the responsibility the
news industry has in disseminating information in an impartial way. It is in this sense and
context that televised political discussions can be regarded as mock news.
74 Discourse & Communication 16(1)
Funding
The author received no financial support for the research, authorship, and/or publication of this
article.
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Author biography
Christopher Jenks is a discourse analyst presently working in Denmark. He has also worked in the
United States, England, South Korea, and Hong Kong. Christopher specializes in the study of
language in society and is particularly interested in the political and cultural implications of the
global spread of English. His research interests include online communication, intercultural
encounters, political discourse, and identity construction. He is the editor and author of nine books.