FUNDAMENTALS OF ENTEPRENEURSHIP (ENT300)

SEMESTER MARCH - AUGUST 2024

DIPLOMA SCIENCE COMPUTER (JCDCS110)
BUSINESS OPPOTURNITY REPORT : MASHAM MANISH

PREPARED BY:
NAMA MATRIKS
NO.
AISYAH SYAFIA BINTI ABD KADIR 2022471608
NUR IMAN SYAMILAH BINTI MOHD RAHMAN 2022624428
NURHILYATUN SOFIA BINTI SHARULANUAR 2022895022
ZAHRATUL FARIHIN BINTI MOHD HANAPIAH 2022867724

PREPARED FOR:
MADAM ROHA BINTI MOHAMED NOAH
SUBMISSION DATE:
5 MAY 2024

0
Table of Contents
1. Executive Summary................................................................................................................... 2

2. MyENT Certification................................................................................................................... 3

3. Project Description .................................................................................................................... 7

a. Business Background .............................................................................................................. 7

b. Our Product ............................................................................................................................... 7
c. Financial Statement ................................................................................................................. 8
4. SWOT Analysis ........................................................................................................................... 9

5. Business Model Canvas ......................................................................................................... 10

a. KEY PARTNER ....................................................................................................................... 11

b. KEY ACTIVITIES .................................................................................................................... 11
c. KEY RESOURCES ................................................................................................................ 12
d. VALUE PROPOSITIONS ...................................................................................................... 12
e. CUSTOMER RELATIONSHIP .............................................................................................. 12
f. CHANNELS ............................................................................................................................. 13
g. CUSTOMER SEGMENTS .................................................................................................... 13
h. COST STRUCTURE .............................................................................................................. 14
i. REVENUE STREAM ............................................................................................................. 14
6. Experiential Learning .............................................................................................................. 15

7. Conclusion ................................................................................................................................. 16

8. Business Activity Evidence ................................................................................................... 17

1
1. Executive Summary

In this report, we are required to cooperate to analyse the opportunity to do businesses

by providing a product. We intend to appeal to potential customers from a variety of
businesses, especially in the food business category. We have in view that our targeted
customers are interested in buying our product which is nostalgic biscuits and assorted
sweets.

To have a full understanding to the assignment given, we must be able to achieve a

minimum sale of more than half than our modal. It is to ensure we take as many
opportunities as possible and at the same time, maximize the chances for the products to
be sold out. All our products are mostly purchased by UiTM Segamat students, and we
are all aware that students mostly have their own stock of foods that they keep, and they
will buy more for themselves for them to consume at any time while doing their work or
assignments. We counted on providing products and making peoples smile by helping
them at the same time.

Furthermore, we are also required to do Business Modal Canvas (BMC) which

enlightens us on important components and elements of a successful business. In a way,
BMC has helped us to identity that wants and need of our customers, especially in UiTM
Segamat. We also earned the speciality of our product throughout the BMC process. The
canvas encourages us to have creative thinking and innovation. It forces us to think
critically about value propositions, customer segments, and channels, which can lead to
the development of new and unique business models.

2
2. MyENT Certification

i. AISYAH SYAFIA BINTI ABD KADIR

3
ii. NUR IMAN SYAMILAH BINTI MOHD RAHMAN

4
iii. NURHILYATUN SOFIA BINTI SHARULANUAR

5
iv. ZAHRATUL FARIHIN BINTI MOHD HANAPIAH

6
 3. Project Description
a. Business Background

Photo 3.1 Our logo

For this project, we as a partnership member decided to provide a bunch of products

to the UiTM Segamat students because we want to appeal ourselves as a business that is
willing to grab as many opportunities as possible to succeed in this business project. The
products that we provide are intended to understand and satisfy student’s wants.

As a student, we understand that students need foods such as biscuits and snacks to
add to our daily ‘snacking time.’ Especially when students usually crave for something sweet.
As a solution, we decided to sell several types of classic biscuits and snacks that we always
ate when we were little. It can not only bring back memories, but it can also satisfy the students
because it is rarely found in campus.

Below are the products that we provide to the UiTM Segamat’s students;

b. Our Product

Photo 3.2 Products

As our main product, we decided to sell a variety of nostalgic treats, including Ice
Gem Biscuits, Choco Bear Biscuits, Teddy Biscuits, and an assortment of candies such as
Haw Flakes, Didi Jellybeans, and Roka Chocolate. Ice Gem Biscuits, with their colourful
icing, and Choco Bear Biscuits, with their adorable shapes, evoke childhood memories for
many. Teddy Biscuits offer a classic, comforting flavour that appeals to all ages. Our
assortment of candies adds to the excitement, with favourites like Haw Flakes providing a
tangy sweetness, Didi Jellybeans offering a burst of fruity flavours, and Roka Chocolate

7
satisfying chocolate cravings. The reason we chose to offer these nostalgic treats is
because there is less competition compared to other trendy snacks. Few sellers offer these
items, making them a unique choice for our customers. We started by accepting pre-orders
from the 1st to the 12th of April, allowing customers to reserve their favourites before they
arrive. Then, they can purchase immediately by 13th of April – 2nd of May. We get out supply
from a local supplier located close to our members’ home and buying packaging in online shop
so we can keep postage costs within our budget.

c. Financial Statement
Week Date In Out Notes
1 28/3/2024 RM 90.98 Buy packaging,
ice gem and
Roka
30/3/2024 RM 85.40 Buy teddy and
Didi jellybeans
2 3/4/2024 RM 88.80 Buy Choco bear
and haw flakes
13/4/2024 RM 44
3 14/4/2024 RM 20
15/4/2024 RM 5
16/4/2024 RM 69
17/4/2024 RM 17
18/4/2024 RM 6
19/4/2024 RM 123
20/4/2024 RM 112
4 21/4/2024 RM 4
22/4/2024 RM 278
24/4/2024 RM 87
5 28/4/2024 RM 14
29/4/2024 RM 20
1/5/2024 RM 5
2/5/2024 RM 25
Table 1 Financial statement table

8
4. SWOT Analysis

STRENGTHS WEAKNESSES

• High-quality products. • Stock price costs money more than

• Easy to eat and resealable. sales earned.
• Beautifully packed and designed. • Not an invention or a famous viral
• Rare legendary snacks. product.
• Lightweight and very addicting • Old-school snacks which can be
snacks. seen as boring.
• Positive reviews and feedbacks. • Pricier than the price students used
to buy the products in childhood
days.

OPPORTUNITIES THREATS

• Less competition as we are the only • Price might be a bit too expensive
people selling the product. for some students.
• Perfect for snacking in leisure times. • Other sweet food business exists in
• Favourable to many. the university.
• Can satisfy cravings of sweet or • Not an interesting product for
sour food. students.

Table 2 SWOT Analysis table

9
 5. Business Model Canvas

KEY PARTNERS KEY ACTIVITIES VALUE CUSTOMER CUSTOMER

• Deciding PROPOSITIONS RELATIONSHIP SEGMENTS
Food Supplier on what • Offers a
• Variety Food type of variety type • Propose a • Students
International biscuits of biscuits quick • Geographic
Co. and and snacks effective For those students
snacks that are solution to who have no access
Packaging Supplier we flavourful to customers to buy biscuits and
• Bluecon wanted to taste buds. whenever snacks outside the
Hardware sell. • Offers a they campus which is far
and Trading • Buying biscuit that encounter away.
• Toho Bakery the are worth problems
Supply biscuits the price, whenever • Demographic
• Nokta Print and which they Students from UiTM
• 99 Speed snacks means that encounter Segamat have no
Home from the price we problems variety of choice of
wholesale offer regarding cafes inside the
Energy Supplier rs. matches the our campus.
• TNB • Makes biscuits' and products.
• Celcom Digi marketing snacks' • Always
• Tune Talk to various weight. provide
• SPX Express platforms • The biscuits great
as a and snacks customer
promotion we sell can service
to give without fail to
customer nostalgic meet
s. experience customer
• Make a to satisfaction.
Google customers.
Excel to
allocate
the orders
from
customer
s.
• Delivering
the
biscuits
and
snacks on
time.

10
COST STRUCTURE KEY CHANNELS REVENUE STREAMS
RECOURCES
• Postage cost • Telegram • Customer On Delivery started from
of packaging • Group • WhatsApp RM1.00 to any area of the delivery.
from members • Shopee • Payment method by QR code is the
suppliers to most preferred by students because
member’s of it’s efficiency and fast.
house is • Estimate product sales per week are
RM10.38. RM352.00.

Table 3 Business Model Canvas (BMC) table

a. KEY PARTNER
We buy biscuits and snacks from any wholesalers near our homes. Our products,
Ice Gem biscuits, Teddy biscuits, and Choco Bear biscuits are from the same brand
which is Variety Foods International Co. Snacks including Apollo Roka, Haw Flakes, and
Didi jellybeans are bought separately. The biscuits and snacks were packed with our
own human energy with excellent hygiene method, hand-picked to choose the best
biscuits for our customers.
In terms of energy provider, TNB electricity, which we use for the internet
connection as a tool to communicate with our customers, is what primarily enables our
business. Since we conduct our business in campus and its internet coverage is
sufficient for us to connect with our mobile devices, UiTM Wi-Fi Student is the primary
stream provider. Additionally, we use CelcomDigi and TuneTalk, which are our personal
mobile data plan, as a backup connection in case the Wi-Fi in a particular location is
unreliable for connecting our devices.
Under energy suppliers also, we also have courier services that help us to get the
products from our suppliers. The courier who delivers our packaging supplies is SPX
Express. The courier ensured that the products that were delivered to us were in a
safe condition but with a fast delivery service to customers. Even though the store of
the product that we wanted to buy is outside of our district, we can get it from our
place with the help of the courier service that can pick up the product from the place
of the suppliers with a delivery cost that comes with it which is RM 10.38.
b. KEY ACTIVITIES

For the biscuits, we have gone through several procedures to get these biscuits
before selling them to our customers. The first step is to choose what type of biscuits
that are available for us to sell later. This step is to ensure that we choose the right

11
flavour that fits the students’ taste as well as the popularity and demand of certain
type. This is because, if we choose and sell the wrong type, we might not be able to
get customers to be interested in what we offer to them as it does not reach their
expectations and wants on the biscuits. Following our decision, we continued to
communicate with the packaging supplier through the Shopee application especially
when we want to order stickers which is a part of our packaging. After that, we run a
social media campaign to tell consumers about the variety of biscuits and snacks we
sell after we have already predetermined the target sale of the biscuits and snacks that
must be achieved and need to be sold. Moreover, if the consumers are interested and
would like to place an order, they can do by messaging us at the phone number that
we have provided, and after that, the customers are expected to receive the biscuits
nor snacks ordered once the orders are completed and the delivery session will be
carried out at the next day according to what the customers demanded whether they
want to use the Customer On Delivery (COD) service or not.

c. KEY RESOURCES
Good team members are also the key to the success of the business. All of our
group members are good with communication skills especially when it comes to
interaction with customers. Each of us has our own colour and technique on how to
communicate with the customers. Furthermore, each of us is flexible in time as we can
reply to any question that is asked by the customers at any time throughout the day
and when we are available at that time.

d. VALUE PROPOSITIONS
For our products, we are offering a big portion of biscuits and snacks equivalent
to the price. Therefore, the customers who consumes our products will get satisfaction
in terms of the size of packaging as the cookie will bring you nostalgic experience and
manage to satisfy their hunger and cravings. Our various type of biscuits gives chance
to the customers to taste many type of nostalgic biscuits.

e. CUSTOMER RELATIONSHIP
Customer relationship are important for a business to improve the business
relationship between customer and company. The big reason why we have to keep
improving our relationship with customers is to help the business attract more
customers and potential customers. In fact, it will help the business to optimize sales
and gain more insights into customer’s preferences, in the meantime, we are able to

12
improve our customer’s service and our products. There are many ways of maintaining
customer relationships that we applied to get customer’s attention and trust throughout
the business process.

One of the ways is to propose a quick effective solution to customers whenever

they encounter problems regarding our products. We will respond as soon as possible
to their concern about our products. For instance, they are always concerned about
product availability and delivery time. They are concerned about their biscuit type is
available or not. We are always update our stock quantity in channels we promoted.
Other than that, usually after they put an order on our products, they will ask when will
they get the order.

Next, we also always provide great customer service without fail to meet
customer satisfaction. For example, we will deliver the product ordered as soon as
possible. Whenever we have a little free time, we will deliver the product followed by
the place the customer desired.

f. CHANNELS
In conducting business, we make use of the channels that let our clients get in
touch with us virtually. When a customer wants to place an order with us, we act as an
intermediary through WhatsApp. To make it easier for customer to contact us, they can
do so by clicking on the phone number we attach as a link to the promotion post.
Therefore, after they click the link, it will bring them straight to the chatting space with
us so that they can easily place their order. Depending on our availability, we are
accepting orders and inquiries for our business and we will stay interested in our
products and decide to purchase a product from our business.

In this age of globalization, any business can be advertise to customers on a

variety of platforms using different types of strategies. Since students represent the
majority of our target market, we as a business have chosen to advertise our products
on the Telegram app. We advertise our campus through the different Telegram groups
that have a lot of UiTM Segamat students in them. We also posted our advertisement
on the main group to support campus business such as KKC (Iklan) and KKB (Iklan).
Choosing the appropriate platform is crucial because it affects whether or not
customers can see our business and whether we can increase sales.

g. CUSTOMER SEGMENTS
i. Customer who have sweet tooth and like dessert

13
 Considering the students’ appetite, we discovered that the majority of them
enjoy easy-to-eat snack-based foods at leisure time. Additionally, we offer 3 varieties of
sweet food, such as chocolate-filled biscuits, bear-shaped chocolate biscuits and ice
gem biscuits, each with a unique flavour to suit the palates of those who enjoy sweets.
ii. Friends
Because they are reasonably priced and have cute packaging, the biscuits are
a perfect gift option for any friends looking to make each other happy.
iii. UiTM Segamat’s students
We provide food that is hard to get on campus as our campus is far away from
the city which makes students upset to not get food that they want. By selling the
biscuits that are not available on campus, students can get the food that they don’t
usually eat to change their taste.
h. COST STRUCTURE
We bought the biscuits and snacks by ourselves at nearby wholesalers and
supermarket. For the packaging delivery from supplier, we paid RM10.38.

i. REVENUE STREAM
Every customers who bought goods from us that chooses to use the Customer
On Delivery services has been charged with delivery charges, according to the area
that they demanded to be delivered at. For any products, the charge is RM1 for every
purchase, not for every items. Other than that, for the payment method for the products
we sell, we only accept through QR payment and cash only. This is because QR
payment is way more efficient and fast, also for cash, a lot of students have cash due
to our product promotion time is on celebration of Hari Raya Aidilfitri. Moreover, the
expected sales per week are RM15 to RM50 per week.

14
 6. Experiential Learning
At first, I was really just figuring out how to sell something. My mind was buzzing with
so many ideas until one day, our group came together and decided to start selling the product
we have now. We all agreed that we needed someone with a strong business sense to lead
the way for our sales to take off. I also learned that customers won't always come knocking
on our door; it's up to us, as the sellers, to go out there and find them. That meant mustering
the courage to approach potential customers and ask if they were interested in what we had
to offer. It was definitely a learning experience that taught me a whole lot of new things and
helped me get better at talking to strangers.

Personally, I was really excited upon knowing the fact that we will have a subject
related to business because I liked the idea of selling products to people. However, I was not
good with business planning and such. Hence, I was really grateful for being able to learn it
from the lecturer in class and also with the help of my friends. As of now, I could say that I am
now better at planning and constructing the business plan as I have learned. I have also
become a lot more confident in communicating with strangers since we personally knocked
on every single door in our college block to promote our products. Even though it may seem
desperate and embarrassing, it actually humbled me and I realized the fact that doing a
business is not as easy as it seems.

In my perspective, I was kind of afraid to start the business knowing well it is not easy
as it seems especially on how to attract customer to buy our product. Apart from that, it was
my first time experienced having a business and it was unexpectedly fun and satisfying
whenever we got a customer that buy more than one packet. After starting this business, I
learned a lot of things that I never imagine I would do in my life such as interact with a lot of
people with confident to trust them to buy our product. I would say that it boost my confident
level more since I am an introvert person. Moreover, in the future maybe I would start my own
small business as a hobby because it kind of fun to do at the same time I can get extra pocket
money. At last, my favourite part of this business journey is we able to finish our product and
reached our target sales.

Embarking on assignments related to selling products has been a transformative

journey, teaching me the art of storytelling, empathy in understanding consumer needs, and
the importance of resilience in the face of challenges. Through practical experiences, I've
learned strategic thinking, creative problem-solving, and the significance of ethical business
practices. This journey has equipped me with invaluable skills and insights, igniting a passion
for entrepreneurship and a commitment to creating value for society. As I venture forward, I

15
carry with me the lessons learned, the memories forged, and the aspirations ignited by this
enriching experience.

7. Conclusion
Our team identified a particular market segment by providing kindred delicacies, which
in effect, bring back the old memories that stimulate the senses of the customers, as a result,
it alone remains as a one-of-a-kind selling point among the current varieties. By concentrating
on the notable biscuits like Ice Gem Biscuits, Choco Bear Biscuits and other candies, the
group motives to satisfy the students' desire for comfort foods and has nothing to do with the
on-campus provisions.

The team has acted proactively first in respect to sales and distribution by covering
both the pre-order and direct sales. Additionally, the use of several communication channels
such as Telegram and WhatsApp points to the brands intention to create a holistic customer
experience, and in doing so they can provide accessibility across various channels.

The methodological procedure used by the BMC research will assist to structure
important aspects including the client segments, value proposition, the channels, and income
streams. The pattern facing refers to an efficient method of identifying opportunities and
making sure that resources and costs are well managed towards achieving the set objectives.

Financial statement shows step by step budget for expending money and makes the
process of evidencing good financial management strategy. In addition, the establishment has
customer satisfaction as a primary goal with a determination to give them immediate solutions
of their problems; therefore, customer happiness is the choicest priority.

As a whole, the report clearly shows the background for business and displaying the
active nature of the company to make the business advantageable. We as a partnership team
at UiTM Segamat believes these strategies leads will be the key to our business venture which
can be accomplish by marketing nostalgia, forming a specific market group, and multi-channel
sales approach.

16
8. Business Activity Evidence

Photo 8.1 Started packaging our product

Photo 8.2 Our products, which are already packaged and labeled with stickers.

17
Photo 8.3 Several advertisements that we have posted in the Telegram and WhatsApp
groups

Photo 8.4 The products purchased by customers that have been delivered.

18
 Photo 8.5 We knock on dorm doors to make sales.

Photo 8.6 Some cash money that we got from knock on dorm doors

19
Photos 8.7 Several customers resulting from knocking on doors.

20
Photos 8.8 Selling during a town hall program when students are hungry.

21