MKT p1

1) In case of Industrial product marketing the customer satisfaction is achieved by factors – a
(product design, demand analysis, technical requirements, resourse ..term relationship with
cutomers
2) Mr. Lakshya conducts

online marketing research
on regular interval at
work. Which of
3) the following is not an
advantage to him?
4) Select one:
5) a. Respondents cannot
remain anonymous
6) b. Easy to control the
respondents in survey
7) c. It is cost effective
Mr. Lakshya conducts
on regular interval at work.
Which of
the following is not an
advantage to him?
Select one:
a. Respondents cannot
remain anonymous
b. Easy to control the
c. It is cost effective
Which of
advantage to him
Which of
advantage to him
Which of
advantage to him
Which of
advantage to him?
Select one:
remain anonymous
Which of
advantage to him?
Select one:
remain anonymous
All of the following are
examples of individual
factors that affect the
decision-making
process for consumers
EXCEPT:
Select one:
a. gender
b. age
c. Lifestyles
d. Personality
e. reference group
2) the defining element of a culture is its –values
You need to buy tires for your school bus that you use for ferrying students to school.
They are the same type tires used on Tata Motors 4 ton commercial trucks, and you buy
them from Industrial Tire Company. Your tires are classified as
Select one:
a. consumer products.
b. commercial products.
c. service products.
d. business products
Which of the following products would most likely be classified as a business product?
Select one:
a. Lycra (spandex)
b. A computer
c. Accounting services
d. An automobile
___________ is a strategic planning technique used to help a person or organization
identify strengths, weaknesses, opportunities, and threats related

to business competition or project planning
Select one:
a. VRIO framework
b. SWOT analysis
c. TOWS analysis
d. PESTLE analysi
_____ is defined as the collection and interpretation of information about forces, events,
and relationships that may affect the organization.
Select one:
a. Market sampling
b. Stakeholder analysis
c. Environmental scanning
d. Opportunity analysis
e. An internal audi
A well defined problem is _____________________ solved.
Select one:
a. Completely
b. Half
c. None
d. Partially
Each week, Jess comes to the supermarket with a list of essential items: milk, bread,
peanut butter, and chocolate. This is an example of:
Select one:
a. routine response behavior

b. situational convenience
c. consistent decision making
d. buyer’s harmony
e. limited decision making
Marketing managers often use in-store promotions to stimulate sales of:
Select one:
a. high-priced products
b. technical products
c. industrial products
d. low-involvement products
e. high-involvement products
Business products may be identified
Select one:
a. products sold in a finished state for use in the home or the business office.
b. products of any kind bought for use in the home but sold later as used items.
c. goods and services purchased for use either directly or indirectly in the production of
other goods and services for resale
Differentiated (multi-segment) approach means
Select one:
a. The marketer does not use any Marketing Mix
b. Marketer starts targeting single buyers and tries to fill buyers' needs and moves
further targeting two or more customer segments with a separate marketing mix.
c. The marketer uses different marketing mechanism for different customers
d. Marketer target business buyers as per their similar needs with a single marketing
mix. Here the demand is so diffused that it is not worth to differentiate, and all
customers are offered a single product
Problems related to _________________ can be studied under marketing research.
Select one:
a. Promotional Mix
b. Marketing Mix
c. All of the above
d. Product Mix
An example of a segmented
market would be
Select one:
a. Bisleri marketing its product to all residents of the India with one marketing mix
based on the concept pure and safe drinking water #piyobisleri
b. Maruti separating its potential customers into economy car buyers and luxury car
buyers.
c. High-income and low-income consumers being treated the same at Burger King.
d. Sundar Nursery seeing residents of urban areas and rural areas as one market
needing trees.
Generally speaking, rubber and steel are examples of
Select one:
a. non-personal products.
b. business products.
c. fabricated materials.
d. consumer products
____________ factors are those which relate to the presence and development of
technology, on either a local or global scale. These change offers risks, opportunities
and threats to businesses. For example, Computer calculation speed/power, Engine
efficiency, Internet connectivity, Wireless charging, Automation
Select one:
a. Natural
b. Technological
c. Political
Select the type of research from following to identify the demographic groups who
prefer diet soft drinks and reasons of it.
Select one:
a. Survey research
b. Descriptive research
c. Ethnographic research
d. Experimental research
The following are the characteristics of Industrial Products/Goods
Select one:
a. Geographically Concentrated, Generally Standardized, Complex Channel of
distribution
b. Geographically Concentrated, Few Buyers, Customised, Direct Delivery

c. Geographically disbursed, Mass Customers , Timely delivery and after-sales are
generally important
d. Mass advertisements, Fewer middlemen, sometimes direct delivery, Maximum retail
price
Mr Vaibhav is confused about using the marketing research process, as he knows that
there is some problem in business but not knowing the specific reasons to investigate.
He is supposed to have problems with:
Select one:
a. Data Collection
b. Identifying Problem and research objectives
c. Developing a research approach
d. Developing the research plan
n case of Industrial product marketing the customer satisfaction is achieved by factors
like.
Select one:
a. Product design, demand analysis, technical requirements, resource utilization, long
term relationship with customers.
b. Product design, demand analysis, technical requirements, resource utilization, Service
c. Product design, demand analysis, promotion, service
d. Product design, demand analysis, pricing, service, long term relationship with
customers
Alanna is looking into purchasing a scooter as gas prices continue to rise. She needs a
reasonably priced, comfortable, and safe scooter with room to store her books. She is
not familiar with scooters, and this is a major purchase for her. The purchase will
probably involve:
Select one:
a. low-involvement problem solving
b. limited decision making
c. low-involvement decision making
d. extensive decision making
e. dedicated cognitive behavio
Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not
have time to make cheesecake in the traditional manner. This is an example of a _____
strategy.
Select one:
a. product penetration
b. Diversification
c. Divestment
d. market development
e. product development

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1) In case of Industrial product marketing the customer satisfaction is achieved by factors – a

2) Mr. Lakshya conducts

them from Industrial Tire Company. Your tires are classified as

___________ is a strategic planning technique used to help a person or organization

identify strengths, weaknesses, opportunities, and threats related

and relationships that may affect the organization.

A well defined problem is _____________________ solved.

peanut butter, and chocolate. This is an example of:

a. routine response behavior

c. consistent decision making

e. limited decision making

Marketing managers often use in-store promotions to stimulate sales of:

Business products may be identified

other goods and services for resale

Differentiated (multi-segment) approach means

a. The marketer does not use any Marketing Mix

c. The marketer uses different marketing mechanism for different customers

customers are offered a single product

Problems related to _________________ can be studied under marketing research.

c. All of the above

based on the concept pure and safe drinking water #piyobisleri

Generally speaking, rubber and steel are examples of

and threats to businesses. For example, Computer calculation speed/power, Engine

efficiency, Internet connectivity, Wireless charging, Automation

prefer diet soft drinks and reasons of it.

The following are the characteristics of Industrial Products/Goods

a. Geographically Concentrated, Generally Standardized, Complex Channel of

b. Geographically Concentrated, Few Buyers, Customised, Direct Delivery

d. Mass advertisements, Fewer middlemen, sometimes direct delivery, Maximum retail

He is supposed to have problems with:

b. Identifying Problem and research objectives

c. Developing a research approach

d. Developing the research plan

n case of Industrial product marketing the customer satisfaction is achieved by factors

a. Product design, demand analysis, technical requirements, resource utilization, long

term relationship with customers.

b. Product design, demand analysis, technical requirements, resource utilization, Service

c. Product design, demand analysis, promotion, service

a. low-involvement problem solving

b. limited decision making

c. low-involvement decision making

d. extensive decision making

e. dedicated cognitive behavio

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