IILLICIT

6.53
DRUGS
Daniel de Silva
 CATEGORIES OF DRUGS

Stimulant depressant Hallucinogen

A stimulant is a Drug that A depressant is a Drug A Hallucinogen is a
speeds up the messages that slows down the Drug that slows down
traveling from the brain to messages traveling the messages traveling
the rest of the body from the brain to the from the brain to the
rest of the body, rest of the body, it
makes a calming changes the way
sensation. people. Hear, see, feel
and taste things

Types of drugs Drugs 2

WHY ARE THESE TYPES OF ILLICIT DRUGS
DANGEROUS?
Mental health Physical health

Drugs like cocaine can have major draw backs All three types of drugs can also make you hand
after taking them like being, depressed, anxious eye coordination worse and can lead to liver,
and paranoid. brain, lung and heart damage

Social Death

Drugs also cause the takes to be paranoid about their Drugs can also lead to failure of vital organs
relationships, They can think there friends are like lung, liver, brain and heart these issues
turning against them and cause them to act usually lead to death
aggressively to everyone.

Drugs Dangerous of drugs 3

 HOW DRUGS CAN
EFFECT PEOPLE
Meth (Stimulant)
Our product offers the style and function of traditional commercial spaces,
but with a plan for energy efficiency

A simple building that gives customers the space they need without the high
cost of building maintenance

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 PRODUCT OVERVIEW

UNIQUE TESTED
Only product specifically dedicated to the commercial Conducted testing with young business owners in the
market area

FIRST TO MARKET AUTHENTIC

First beautifully designed building that's both stylish Designed with the help and input of architecture
and functional experts in the field

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COMPANY OVERVIEW
 BUSINESS MODEL

RESEARCH DESIGN ABSTRACT

We based our research on We believe people need Minimalist design and

market trends and energy efficient buildings easy to build
commercial sales

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 MARKET OVERVIEW

£3B £2B £1B

Opportunity to build Freedom to invent Few competitors

Fully inclusive market Selectively inclusive market Specifically targeted market

Total addressable market Serviceable available market Serviceable obtainable market

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 MARKET COMPARISON

£3B £2B £1B

OPPORTUNITY TO FREEDOM TO FEW
BUILD INVENT COMPETITORS

Addressable market Serviceable market Obtainable market

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OUR COMPETITION

CONTOSO COMPETITORS

• Our product is priced below that of other • Company A

architecture companies on the market Product is more expensive

• Simple and easy to build, compared to the • Companies B & C

complex building materials of the competitors Product is expensive and inconvenient to use

• Affordability is the main draw for our consumers • Companies D & E

to our product Product is affordable, but inconvenient to use

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 OUR COMPETITION

CONVENIENT
Contoso
A

EXPENSIVE AFFORDABLE

C
D

B
E
INCONVENIENT

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 GROWTH STRATEGY
How we’ll scale in the future

FEB 20XX MAY 20XX OCT 20XX

Roll out drafts to local companies Release the drafts to the general Gather feedback from architectural
in the region to help establish the public and monitor press and firms and commercial business
product regional market trends owners to expand availability of
the product

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 TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

£40,000

●
Gross ●
Net
●
Clients ●
Orders
revenue revenue
£30,000

●
20XX ●
10 ●
1100 ●
£10,000 ●
£7,000

£20,000
●
20XX ●
20 ●
200 £20,000 £16,000

●
20XX ●
30 ●
300 £30,000 £25,000
£10,000

●
20XX ●
40 ●
400 £40,000 £30,000

£0
20XX 20XX 20XX 20XX

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TWO-YEAR ACTION PLAN

Draft plans Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test with businesses Regional launch Deliver to client

Feb 20XX July 20XX Dec 20XX

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FINANCIALS
●
YEAR 1 ●
YEAR 2 ●
YEAR 3

●
Income

●
Users ●
50,000 ●
400,000 ●
1,600,000

●
Sales ●
500,000 ●
4,000,000 ●
16,000,000

●
Average price per sale ●
75 ●
80 ●
90

●
Revenue @ 15% ●
5,625,000 ●
48,000,000 ●
216,000,000

●
Gross profit ●
5,625,000 ●
48,000,000 ●
216,000,000

●
Expenses

Sales & marketing ●

5,062,500 ●
38,400,000 ●
151,200,000 ●
70%
Customer service ●
1,687,500 ●
9,600,000 ●
21,600,000 ●
10%
Product development ●
562,500 ●
2,400,000 ●
10,800,000 ●
5%
Research ●
281,250 ●
2,400,000 ●
4,320,000 ●
2%

●
Total expenses ●
7,593,750 ●
52,800,000 ●
187,920,000
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MEET THE TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

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MEET THE FULL TEAM

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

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FUNDING

PROPERTIES ANGEL CASH SHARES

INVESTMENTS
£12,000 £14,000 £32,000 £82,000

Revenue obtained from Amount obtained through Liquid cash we have on Number of shares
property rentals other investors hand converted into USD

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 SUMMARY

At Contoso, we believe in giving 110%. By using

energy efficient building methods, we help
commercial businesses grow and foster a consumer
first mindset. We thrive because of our market
knowledge and a great team behind our product. As
our CEO says, "Efficiencies will come from
proactively transforming how we do business."

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 THANK YOU
Mirjam Nilsson​
206-555-0146
[email protected]
www.contoso.com

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