DETERGENT MAKING

BUSINESS PROPOSAL
Industry Overview
Detergent making sector has no uncertainty amongst the foremost industry in
Zimbabwe which produces detergents for the people anywhere country wide.
Detergents are used in all parts of the world henceforth the market is always available
as much as hygiene is concerned.
Regardless of maintaining hygiene in homes and any other company be it be
supermarkets or hospitals people need to keep their environments fresh and clean.
Every working place and every household need to be kept clean at all times to maintain
good health conditions as long as the environment involves people around.

 Executive Summary
Clean Planet! is a small business detergent making business located in Kwekwe. We
are a small business that combines profitability, quality and affordability as our most
important pillars. Not only do we pursue to accomplish these objectives but will also
yield globally friendly products. Our detergent products are bio-degradable and eco-
friendly.

As our corporate expands, we seek to modify its structure from a small business to a
limited liability company LLC. This approach is intended to differentiate our business
assets as dissimilar from our assets. This deliberates numerous profits to our business.
We plan on attaining this within 2 years from the time of commencement.

The proprietors of this business are: Ivy Muleya, Farai Magumura and Sybil Mellisa
Moyce who were officially trained by ZANU PF WOMEN’S LEAGUE in collaboration
with NATIONAL FEDERATION OF GRASSROOTS WOMEN’S CLUBS. The demand of
detergents in households and companies has influenced the verdict to start up this
detergent making business.

 Vision Statement
At Clean Planet! our vision is to set up a detergent business that replicates our idea of
providing top-quality detergents. We are starting on a small scale but have the vision of
ultimately escalating our facilities to contest constructively with other recognized and
trustworthy detergent brands.

 Mission Statement
Our mission is to become key players in the detergent industry. We search for building
an honest product recognized for quality detergent products. We are not only looking at
Kwekwe market expanding to cover Zimbabwe as a whole as well as becoming a
regional player in the detergent making.

 Start-up Capital
Funding for our business was raised mainly from little savings set aside but could not
meet the expected amount to start a meaningful project. To a sum of ZW$750 000 has
been calculated to bringing this business to execution. We will acquire expenses of
ZW$700,000.00 which will be consumed on the purchase of equipment and materials.
The remaining $50,000.00 will be set separately as running costs.

 Products and Services

We produce different types of detergents such as foam bath, toilet cleaner, dishwashing
liquid, pine gel, Vaseline, lotion and hand sanitizers. Other services will include the
training for interested persons and consultancy services especially young women for
our economic development.

 SWOT Analysis

All businesses need to measure their capacities in the marketplace. We have

constricted an honest business solutions company to evaluate our strengths,
weaknesses, opportunities, and threats. The results have been revealing and will
empower take the path that promises the most productivity and development.

Strengths

We have revealed our strengths to consist of the knowledge influenced by our owners.
They have a deep understanding of the detergent market and have been involved in
buying and selling detergents produced by other companies.

 Weaknesses
Apart from our strengths, we have also recognized our weaknesses. This consists
largely of our size. Bigger detergent companies have a greater say and impact in the
marketplace. Their economy of scale means they can easily lower prices to slat off
competition and still end up lucrative. We will have to compete with these major
businesses to get access in the marketplace.

 Opportunities
Some of the opportunities we have comprise of accessibility of the market to new
products. This permits businesses like us to easily prosper when our products have
been acknowledged by end-users as being of the uppermost quality. We also will take
advantage of the no taxation policy for small businesses. This is a friendly policy that
inspires our detergent business to raise.

 Threats
Some incoming main detergent making businesses are almost gaining a domination of
the market. This is a threat to small businesses like ours. Another threat is the likelihood
of an economic slump. If this happens, it will significantly influence our business
undesirably.

 Target Market
Detergents are used for a variety of purposes. These include household use, for car
wash, in hotels and restaurants as well in hospitals. Therefore, our target market
includes families or households, restaurants, car washes, hotels, and hospitals. These
market sections establish a bigger part of demands.

Logically, the target market is those whoever in any line of business that includes
manufacturing, processing and retail, as well as all households.
Our expected customers are as follows;

 Schools
 Households
 Restaurants
 Hotels
 Supermarkets
 Schools
 Any type of office

 Sales Projection
We have finalized our sales and marketing strategies and we are set to start the
operations and we are very positive that we will meet or even better our set sales target
of producing sufficient profits from the year of operations and build the business from
survival to sustainability with the shortest period of time.
We are concerned in coming up with a forecast to permit us to reorganize our hard work
in the direction of accomplishing and even surpassing these targets. To come up with
these approximations, we steered a market survey using up-to-date market measures.
This has permitted us to attain at the following figures;

 First Financial Year $860,000.00

 Second Financial Year $900,000.00
 Third Financial year $1,260,000.00

This prognosis was done grounded on what is available in the industry and with the
assumption that there won’t be any major economic breakdown that can influence
negatively on our valued customers such as inflation. Furthermore, we also assume that
by the third year our sales will be more than the first year as we expect to be well known
in the market.

 Competitive Advantage
This is of utmost importance in the world of business. At Clean Planet! we have
assessed our advantages over other businesses. This arises in the system of our deep
understanding of the industry. Our whole workforce is contained of people with know-
how in different areas of business such as manufacturing, marketing, sales, product
development, and more.

An additional advantage is our work environments which are among the best in the
industry. We have work-friendly environments in addition to good-looking remuneration
packages.

Marketing and Sales Strategies

Our marketing and sales strategies are coordinated by our marketing department. Our
products are well advertised on social media pages and accounts created specifically
for these purposes. Also, we are working closely with people involved in the detergent
distribution and supply chains. This creates a market for our products too.

Publicity and Advertising Strategy

It is of most importance that in order to produce beyond the small scale a business must
be prepared and eager to exploit every possible to advertise and promote the business.
We aim to grow our business which is why we have completed plans to build our brand
through every existing means.
We know that it is significant to generate strategies that will benefit us improve our
brand awareness and to create a corporate identity for our business. Below are the
platforms we will leverage on to improve our brand and to promote and advertise our
business;

 Place adverts on community-based newspapers, radio stations and TV stations.

 Encourage the use of word-of-mouth publicity from our loyal customers
 Leverage on the internet and social media platforms like; Twitter, LinkedIn,
Snapchat, Badoo, Google, YouTube, Instagram, Face book and other platforms
to promote our business.
 Safeguard that our we position our banners and billboards in strategic positions
all around Kwekwe.
 Dispense our fliers and handbills in target areas in and around our neighborhood
 Contact corporate organizations, households, landlord associations and schools
by calling them up and notifying them about our products.
 Advertise our business in our official website and employ strategies that will help
us pull traffic to the site
 Brand all our official cars and trucks and ensure that all our staff members and
management staff wear our branded shirt or cap all the time.

Our Pricing Strategy

Strategic pricing is one of the most vital factors to consider when selling a produce,
selling at the right price that will guarantee that profit made is reliant on the strategy
while some of the factors are beyond anyone's control, then it will directly affect the
prices of the chickens and chicks.
In order to get the right pricing for the chickens and chicks, then it is important to
guarantee to choose a good breed that will guarantee generous harvest, cut the cost of
running the poultry farm to the simplest minimum and of course trying as much as
possible to attract buyers to the poultry farm as against taking the chickens and egg
hatching to the market to source for buyers; this will effectively eliminate the cost of
transporting the goods to the market and other logistics.
One of the easiest means of penetrating the market and attaining loads of customers for
all our chickens and egg hatching is to sell them at inexpensive prices hence we will do
all we can to ensure that the prices of our poultry farm produces are going to be what
other poultry farmers would look towards beating.
The nature of poultry farming makes it conceivable for poultry farmers to place prices for
their chicks and chicken based on their decision without following the standard in the
industry. The truth is that it is one of the means of avoiding running into loss.

 Payment Options

The payment policy implemented by Midlands broiler production and egg hatcheryis all
inclusive because we are quite aware that not everyone can use the same method of
payment as it suits them but at the same time, we will ensure that we abide by the
financial rules and regulation of Zimbabwe. Payments can be done through;

 bank transfer
 with cash
 online bank transfer

All the above methods of payments will enable our client make payment for farm
produces purchase without any stress on their part. Our bank account numbers will be
made available on our website and promotional materials to clients who may want to
deposit cash or make online transfer for chickens and chicks.

Startup Budget
There are some key factors that should serve as a guide when it comes to calculating
the cost of starting a poultry farm. The type of birds to be reared in a poultry farm
regulates the total cost of starting up the business.
The following is the budget required to start up a poultry farm;

 The Total Fee for incorporating the Business in Zimbabwe– $850.

 The amount needed to acquire / lease a farm land – $400
 The amount required for making the farm land (poultry fencing) – $250
  The total cost for hiring Business Consultant – $450.
 The amount required for the purchase an egg incubator – $400
 The cost for acquiring the required working tools and equipment– $350
 Additional expenses – $300

After conducting a detailed research and feasibility study, we will need at least $3,000 to
start a standard poultry production business in Zimbabwe.

Expansion Strategy and Sustainability

The number of loyal customers that the business has the capacity competence of their
investment strategy and the business structure. It won’t be too long before the business
close shop if all of these factors are missing from a business.
To build a business that will endure off its own cash flow without the need for injecting
finance from external sources once Midlands broiler production and egg hatchery is
formally running is the main goal. We know that one of the ways of gaining approval and
charming customers over is to retail our chickens using small profit quick return
technique and we are well equipped to endure on lower profit margin as a start.
Midlands broiler production and egg hatchery will make sure that the right basis,
structures and processes are put in place to guarantee that our staff well-being are well
taken of. Our corporate culture is designed to drive our business to greater heights and
training and re – training of our staff is at the top burner.
Profit-sharing planning will be made accessible to all our management staff and it will be
based on their performance for a period of three years or more. We will be able to
successfully hire and retain the best hands we can get in the industry; they will be more
dedicated to help us build the business of our dreams if that is put in place.