Lecturenote - 281699911managerial Econ. Chapter 3
Lecturenote - 281699911managerial Econ. Chapter 3
OPTIMIZATION TECHNIQUES
3.1 Introduction
An optimization technique is a technique of maximizing or minimizing a function. In simple words, it
is a technique of finding the value of the independent variable(s) that maximizes or minimizes the
value of the dependent variable. For example, some firms may be interested in finding the level of
output that maximizes their total revenue; some firms facing a constant price may want to find the
level of output that would minimize the average cost; and most important of all, most
firms may be interested in finding the level of output that maximizes their profits.
The reason is that a constant function implies that whatever the value of X, the value of Y remains
constant. That is, even if the value of X changes, the value of Y does not change. For example, if the
optimum level of capital-labor ratio has been reached and capital is constant, then the production
function can be expressed as
Y = f(X) = 500
where Y is output and X is labor. Given this function, output will remain constant whatever the number
of workers employed.
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2. Derivative of a Power Function
A power function takes the following form.
Y = f(X) = aXb ...................... (3.2.2)
where a and b are constants, a being the coefficient of X and b power of X.
The derivative of Y with respect to X is power b times a times X raised to the power b - 1.
That is, 𝛿Y = baX b - 1 ...................... (3.2.3)
𝛿X
Example:
(a) If Y = 5X3
then 𝛿Y = 3 * 5 * X 3 - 1 = 15X2
𝛿X
(b) If Y = 4X2
then 𝛿Y = 2 * 4 * X 2 - 1 = 8X
𝛿X
(c) If Y = 2X
then 𝛿Y = 1 * 2 * X 1 - 1 = 2 X0 = 2
𝛿X
(d) If Y=X
then 𝛿Y = X 1 - 1 = 1
𝛿X
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Example:
(i) If Y = 5X + 2X3
then 𝛿Y = 5X 1 - 1 + 2 * 3 X3 - 1 = 5 + 6X2
𝛿X
(ii) If Y = 5X2 - 2X4
then 𝛿Y = 2 * 5 X 2 - 1 - 4 * 2 X4 - 1 = 10X - 8X3
𝛿X
(iii) If Y = 4X3 - 3X2 + 3
then 𝛿Y = 3 * 4 X 3 - 1 - 2 * 3 X2 - 1 + 0 = 12X2 - 6X
𝛿X
5. Derivative a Quotient
If a function is in the form of a quotient, then the derivative of the function is equal to the denominator
times the derivative of the numerator minus the numerator times the derivative of the denominator,
whole divided by the square of the denominator. For example, suppose
Y = f(X) ...................... (3.2.4)
g(X)
Then 𝛿Y = g(X) x 𝛿 f(X) - f(X) x 𝛿 g(X) ...................... (3.2.45
𝛿X 𝛿X 𝛿X
2
[g (X)
Consider another example. Suppose
Y = 5X + 4
2X + 3
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Then the derivative of the function is given as
𝛿Y = (2X + 3) (5) - (5X + 4) (2)
𝛿X (2X + 3)2
6. Chain Rule
𝛿Y = 𝛿Y × 𝛿Z = 𝛿Y
𝛿X 𝛿Z 𝛿X 𝛿X
𝛿𝑦
Now 𝛿𝑥 = (5+4U)(2+20X)
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K = capital,
r = rental rent,
L = number of workers,
w = wage rate.
Rules of Partial Differentiation: We will describe the rules of partial differentiation in terms of Y, as
dependent variable and X and Z as two independent variables. Suppose Y = f (X, Z) and the functional
relationship between Y (the dependent variable) and the independent variables, X and Z, is given as
Y = X3 + 4XZ + 5Z2 ...................... (3.2.4)
The rules of partial differentiation can be stated as follows:
(i) Only one of the independent variables is allowed to change at a time and all other independent
variables are held constant.
(ii) For differentiating the dependent variable with respect to one independent variable, the rule of
differentiation is followed.
Based on these rules, the derivatives of Y with respect to X and Z in equation (3.2.4) are given below.
(i) Derivative of Y with respect to X with Z held constant,
𝛿Y = 3X3 - 1 + 4Z = 3X2 + 4Z
𝛿X
(ii) Derivative of Y with respect to Z with X remaining constant,
𝛿Y = 4X + 2 x 5Z2 - 1 = 4X + 10Z
𝛿Z
In case a function with two (or more) independent variables is in the multiplier form such as
Y = aXb Zc
then the derivative of Y with respect to X is
𝛿Y = baXb - 1 Zc
𝛿X
and the derivative of Y with respect to Z is
𝛿Y = aXb cZc - 1 = acXb Z c - 1
𝛿Z
Types of optimization techniques
3.3 Technique of Maximizing Total Revenue
The total revenue (TR) of a firm is defined as: TR = P.Q ...................... (3.1)
Where P = price and Q = quantity sold.
Suppose a price function is given as P = 500 -5Q ...................... (3.2)
By substituting equation (3.2) into equation (3.1), we get TR as follows.
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TR = (500 - 5Q)Q
= 500Q - 5Q2 ...................... (3.3)
Now the problem is to find the value of Q that maximizes total revenue.
The maximum TR can be obtained by substituting 50 for Q in the TR function (3.3). Thus,
TR = 500 ×(50) - 5 (50)2 ...................... (3.6)
= 25,000 - 12,500
= 12,500
Let us now check the result. Whether TR = Rs. 12,500 is maximum can be checked by increasing and
decreasing Q by one unit and then comparing TR at Q = 51 and at Q = 49 with TR at Q = 50.
TR (at Q = 51) = 500 (51) - 5 (51)2
= 25,500 - 13,005
= 12,495
TR (at Q = 49) = 500 (49) - 5 (49)2
= 24,500 - 12,005
= 12,495
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The calculation made above show that if sales are increased above 50 units or reduced below 50 units,
TR decreases in both the cases. Thus, it is proved that Q = 50 maximizes TR.
One, a businessman planning to set up a new production unit would like to know the optimum size of
the plant for future planning. This problem arises because, as the theory of production tells us, the
advantage cost of production in most productive activities decreases to a certain level of output and
then begins to increase.
Two, the firms planning to expand their scale of production would like to know the most efficient level
of the economies of scale so that they are able to plan the marketing of the product accordingly.
Three, businessmen working in a competitive market are often faced with a given market price. Their
profit then depends on their ability to reduce their unit cost of production. Given the technology and
input prices, the prospect of reducing the unit cost of production depends invariably on the size or
production. The problem that decision makers might face in this regard is how to find the optimum
level of output, i.e., the level of output that minimizes the average of production.
As already mentioned, under the general production conditions, the optimum level of output is the
one that minimizes the average cost. The average cost (AC) can be obtained by dividing total cost
(TC) by the quantity produced (Q).
That is, AC = TC ...................... (3.7)
Q
Suppose the TC function of a firm is given as
TC = 100 + 60Q + 4Q2 ...................... (3.8)
Then AC = 100 + 60Q + 4Q2
Q
= 100/Q + 60 + 4Q = 100Q -1 + 60 + 4Q ...................... (3.9)
Now the problem is how to find the value of Q that minimizes AC.
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The Rule of Minimization. Like the rule of maximization, the rule of minimizing a function is that its
derivative must be equal to zero. So the value of Q that minimizes AC can be obtained by finding the
derivative of the AC function and setting it equal to zero and solving it for Q.
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The first order condition can be written as:
𝛿 𝑇𝑅 = 𝛿 𝑇𝐶
𝛿𝑄 𝛿𝑄
or 𝛿 𝑇𝑅 - 𝛿 𝑇𝐶 = 0 ...................... (3.13)
𝛿𝑄 𝛿𝑄
It means that the first derivative of the TR function must be equal to the first derivative of the TC
function or their difference must be equal to zero.
(ii) The supplementary or the second order condition requires that the difference between the second
derivative of the TR function and the second derivatives of the two functions must be equal.
Incidentally, the derivative of the first derivative of a function is called the second derivative. The
second order condition requires that
TR < 𝛿 2 TC or 𝛿 2 TR + 𝛿 2 TC < 0 ............... (3.14)
𝛿 Q2 𝛿 Q2 𝛿 Q2 𝛿 Q2
𝛿2𝜋
Or <0
𝛿 𝑄2
Now let us apply these conditions to the TR and TC functions and find (a) the profit maximizing
output, (b) the maximum profit, and (c) proof that profit is maximum.
Given the TR and TC functions as in equation (3.15) and (3.16), respectively, MR and MC can be
obtained as follows.
MR = 𝛿 TR = 600 - 6Q ........................... (3.17)
𝛿Q
and MC = 𝛿 TC = 100 + 4Q ........................... (3.18)
𝛿Q
By applying the first order condition of profit maximization, we get maximum profit where
MR = MC
600 - 6Q = 100 + 4Q ........................... (3.19)
- 6Q - 4Q = - 600 + 100
- 10Q = - 500
Q = 50
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The first order condition of profit maximization reveals that, given the TR and TC functions, the total
profit is maximum at Q = 50.
Let us now apply the second order condition. Given the first order derivative of the TR function in
equation (3.17) and that of the TC function in Equation (3.18), the second derivatives of the TR and
TC functions are presented below.
𝛿 2TR = 𝛿 MR = - 6
𝛿Q2 𝛿Q
2
and 𝛿 TC = 𝛿 MC = 4
𝛿Q2 𝛿Q
Note that the second derivative of the TR function equals - 6 and the second derivative of the TC
function equals 4. The sum of the two second derivatives, i.e., - 6 + 4 = - 2 and - 2 < 0. So the second
order condition of profit maximization is also satisfied at Q = 50.
Is Total Profit Maximum at Q = 50? This can be checked by comparing profits at Q = 50, at Q > 50
and Q < 50. By substituting these numbers by turn into profit function, we can get the total profit at
three levels of output. Let us first work out the profit at Q = 50.
Total profit (at Q = 50) = TR - TC
= (600Q - 3Q2) - (1000 + 100Q + 2Q2)
= {600 (50) - 3 (50)2} - {1000 + 100 (50) + 2 (50)2}
= 22,500 - 11,000 = 11,500
Total profit (at Q = 51) = TR - TC
= {600 (51) - 3 (51)2} - {1000 + 100 (51) + 2 (51)2}
= 22,797 - 11,302 = 11,495
Total profit (at Q = 49) = TR - TC
= {600 (49) - 3 (49)2} - {1000 + 100 (49) + 2 (49)2}
= 22,197 - 10,702 = 11,495
The foregoing calculations show that at Q = 50 profits equal Rs. 11,500. And, if Q is increased or
decreased even by a single unit, the total profit decreases by Rs. 5 in either case. This proves that profit
is maximized at 50 units of output.
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Going by the maximization rule, for profit to be maximum, the derivative of the profit function (3.20)
must be equal to zero. The derivative of the profit function is
The profit function in the case of two products, say X and Y, can then be expressed as
𝜋 = f(X, Y)
Suppose that the profit function is given as follows.
𝜋 = 100X - 2X2 - XY + 180Y - 4Y2 ........................... (3.22)
Maximization of a multivariate profit function (3.22) requires that (i) partial derivative of 𝜋 with
respect to X and (ii) partial derivative of 𝜋 with respect to Y are each set equal to zero and solved for X
and Y.
The partial derivative of 𝜋 with respect to X, holding Y constant, is
𝛿𝜋 = 100 - 4X - Y ........................... (3.23)
𝛿𝑋
and partial derivative of 𝜋 with respect to Y, holding X constant, is
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𝛿𝜋 = 180 - X - 8Y ........................... (3.24)
𝛿𝑋
Setting each of the partial derivative given in Equations (3.23) and (3.24) equal to zero, we get
(i) 100 - 4X - Y = 0
(ii) 180 - X - 8Y = 0
Note that setting each partial derivative equal to zero results in two simultaneous equations. By solving
these equations we can find the values of X and Y that maximize the profit function. To solve the
equations, we need to eliminate one of the variables (say, X). For this, let us multiply equation (ii) by 4
and subtract the product from equation (i). Thus, we have
(iii) 100 - 4X - Y = 0 (equation (iii) is the same as equation (i))
(iv) 720 - 4X - 32Y = 0
By subtracting equation (iv) from equation (iii), we get
- 620 + 31Y = 0
Y = 20
By substituting 20 for Y in equation (i) we can obtain the value of X.
100 - 4X - 20 = 0
- 4X = - 80
X = 20
The forgoing calculations show that the firm can maximize its profit function by producing 20 units
each of its products X and Y. The maximum profit can be worked out by substituting the values of X
and Y in the profit function.
𝜋 = 100 (20) - 2 (20)2 - (20) (20) + 180 (20) - 4 (20)2
= 2000 - 800 - 400 + 3600 - 1600
= 2,800
Any other combination of X and Y will reduce the profit. Whether the profit is maximum can be
checked by substituting any value other than 20 for X and Y.
Here we illustrate the maximization of the same profit function with a constraint on output that the sum
of X and Y must be equal to 30 (instead of 40 as in the solution without constraints). That is,
X + Y = 30 ........................... (3.26)
A constrained problem of this kind can be solved by substituting method as illustrated below. The
process of solution involves two steps: (i) express one of the variables in terms of the other and solve
the constraint equation for one of the variables (X or Y) and (ii) substitute the solution into the
objective function to be maximized and solve it for the other variable.
Given the constraint equation (3.26), the values of X and Y can be expressed in terms of one another as
follows.
X = 30 - Y
or Y = 30 - X
We can now substitute the value of X (or Y), in to equation (3.25) and find the maximization solution.
By substituting the value of X, the profit function (3.25) can be expressed as
𝜋 = 100 (30 - Y) - 2 (30 - Y)2 - (30 - Y) Y + 180Y - 4Y2
= 3000 - 100Y - 2 (900 - 60Y +Y2) - 30Y + Y2 + 180Y - 4Y2
= 3000 - 100Y - 1800 + 120Y - 2Y2 - 30Y + Y2 + 180Y - 4Y2
= 1200 + 170Y - 5Y2 ........................... (3.27)
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Note that the substitution method converts a constrained problem into an unconstrained one. Equation
3.27 can now be maximized by obtaining its derivative and setting it equal to zero and solving it or Y.
Thus, 𝛿𝜋 = 170 - 10 Y ........................... (3.28)
𝛿Y
Be setting equation (3.28) equal to zero, we get
170 - 10 Y = 0
Y = 17
By substituting 17 for Y in constant equation (3.26), we get
X + 17 = 30
X = 13
Thus, the optimal solution of the profit maximization problem is X = 13 and Y = 17. These values of X
and Y satisfy the constraint. In simple words, we get the optimization solution that the firm maximizes
its profit by producing 13 units of X and 17 units of Y. The answer will be the same if we substitute 30
- X for Y in equation (3.25) and solve the equation for X.
Now let us compute the maximized profit under constraints. This can be done by substituting the
values of X and Y into the profit function (3.25). By substitution, we get
𝜋 = 100 (13) - 2 (13)2 - (13) (17) + 180 (17) - 4 (17)2
= 2,645
Note that maximum profit (2,645) under constraint is less than the maximum profit under no constraint
(2800).
(ii) Constrained Cost Minimization: Let us now apply the substitution method of optimization to a
problem of constrained cost minimization. Suppose that the cost function of a firm producing two
goods, X and Y, is given as
TC = 2X2 - XY + 3Y2
and the firm has to meet a combined order of 36 units of the two goods. The manager's problem is to
find an optimum combination of X and Y that minimizes the cost of production. The problem can be
restated formally as
Minimize TC = 2X2 - XY + 3Y2 ........................... (3.29)
Subject to: X + Y = 36 ........................... (3.30)
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Substitution method requires that the constraint equation (3.30) is expressed in terms of any one of the
two goods and then substituted into the objective function (3.29). By expressing X in terms of Y, we get
X = 36 - Y ........................... (3.31)
By substituting equation (3.31) for X in the objective function (3.29), we get
TC = 2 (36 - Y)2 - (36 - Y) Y + 3Y2
= 2 (1296 - 72Y + Y2) - 36Y + Y2 + 3Y2
= 2592 - 144Y +2Y2 - 36Y + Y2 + 3Y2
= 2592 - 180 Y + 6 Y2 ........................... (3.32)
For the objective function (3.32) to be minimized, its first derivative must be set to zero. Thus,
𝛿TC = - 180 + 12 Y = 0 ........................... (3.33)
𝛿Y
Solving equation (3.33) for Y, we get
12 Y = 180
Y = 15
By substituting the value of Y in the constraint equation (3.30) we get
X + 15 = 36
X = 21
Thus, we get the optimum solution that X = 21 and Y = 15 minimize the cost of meeting the order. The
minimum cost of producing 21 units of X and 15 units of Y can be obtained by substituting these values
in cost function (3.29).
Minimum cost = 2 (21)2 - (21) (15) + 3 (15)2
= 882 - 315 + 675
= 1,242
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Maximize 𝜋 = 100X - 2X2 - XY + 180Y - 4Y2 ........................... (3.34)
Subject to the constraint X + Y = 30 ........................... (3.35)
The basic approach of the Lagrangian multiplier method is to form a Lagrangian function by
combining the objective function and the constraint equation and then solve it by the partial
derivative method. There is a simple technique of formulating the Lagrangian function. First, set the
constraint equation (3.35) equal to zero, i.e.,
X + Y - 30 = 0
Second, multiply the resulting equation by (the Greek letter "lambda'), i.e.,
(X + Y - 30) = X + Y - 30
And, finally add the resulting equation to the objective function. Thus, the Lagrangian function is
formed as
L𝜋 = 100X - 2X2 - XY + 180Y - 4Y2 + (X + Y - 30) ............. (3.36)
Equation (3.36) is the unconstrained Lagrangian function with three unknowns, X, Y and . The values
of X, Y and that maximize L𝜋 maximize 𝜋 also: The Greek letter is the Lagrangian multiplier. It
gives the measure of a small change in the constraint on the objective function.
What we need to do to maximize the L𝜋 function (3.36) is to obtain the partial derivative of L𝜋 with
respect to X, Y and and set each of them equal to zero. This will give us the first order condition of
profit maximization in the form of three simultaneous equations, as shown below.
𝛿L𝜋 = 100 - 4X - Y + = 0 ........................... (3.37)
𝛿X
𝛿L𝜋 = - X + 180 - 8Y + = 0 ........................... (3.38)
𝛿Y
𝛿TC = X + Y - 30 = 0 ........................... (3.39)
𝛿
By solving the simultaneous equations, we get the values of X, Y and that maximize the objective
function (3.36). In order to solve these equations for X, Y and , we need to reduce the three
simultaneous equations, (3.37), (3.38) and (3.39) to two equations. To do this, let us rearrange the
terms of equations (3.38) and subtract it from equation (3.37). By subtracting we get,
100 - 4X - Y + = 0
180 - X - 8Y + = 0
- 80 - 3X + 7Y = 0 ........................... (3.40)
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Now we have two simultaneous equations (3.40) and (3.39). Using the method of solving the
simultaneous equations, we multiply equation (3.39) by 3 and add it to equation (3.40). Then we get,
3X + 3Y - 90 = 0
- 3X + 7Y - 80 = 0
10Y - 170 = 0
Y = 17
By substituting 17 for Y in the constraint equation (3.35), we get the value of X as
X + 17 = 30
or X = 13
Note that the values of X and Y are the same as computed above.
The value of can be obtained by substituting the values of X and Y in equation (3.37) or in equation
(3.38). Using equation (3.38), we get,
- 13 + 180 - 8 (17) + = 0
= - 31
The value of has an important economic interpretation. It gives the measure of the change in the total
profit when the output constraint is changed by 1 unit. For example, if output is increased by 1 unit,
i.e., from 30 to 31 units, profit will increase by about 31 and if output is decreased by 1 unit, i.e., from
30 to 29 units, the profit will decrease by about 31.
(ii) Constrained Cost Minimization: Suppose Josef Carpets, a carpet manufacturing and exporting
firm, has to supply an order for 500 pieces of woolen carpets of two varieties X and Y to a German
buyer. The joint cost function for the two varieties of carpets is given as
C = 100 X2 + 150 Y2 ........................... (3.41)
The quantity of X and Y are not specified in the order. So the firm is free to supply X and Y in any
combination. The firm's problem is to find the combination of X and Y that minimizes the cost of
production subject to the constraint X + Y = 500. The problem can be restated formally as
Minimize C = 100 X2 + 150 Y2
Subject to X + Y = 500 ........................... (3.42)
In order to solve the cost minimization problem by Lagrangian multiplier method, the problem has to
be converted into a Lagrangian function. The procedure is to set the constraint equation (3.42) equal to
zero, multiply it by and add the result to the objective function. The cost minimization problem
converted into the Lagrangian function is given below.
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Minimize LC = 100 X2 + 150 Y2 + (500 - X - Y) ...................... (3.43)
Subject to 500 - X - Y = 0
The objective here is to minimize equation (3.43) subject to X + Y = 500. The first order condition of
the solution requires that the derivative of LC with respect to X, Y and is set equal to zero. Thus,
𝛿LC = 200X - = 0 ........................... (3.44)
𝛿X
𝛿LC = 300Y - = 0 ........................... (3.45)
𝛿Y
𝛿LC = 500 - X - Y = 0 ........................ (3.46)
𝛿
By subtracting equation (3.45) from equation (3.44), we get
200X - - (300 Y - ) = 0
200X = 300Y
X = 1.5Y
By substituting 1.5 Y for X in equation (3.46), we get
500 - 1.5 Y - Y = 0
500 = 2.5Y
Y = 200
By substituting the value of Y with 200 in the constraint equation (3.42), we get
X + 200 = 500
X = 300
Thus, the solution to the cost minimization problem is that X = 300 and Y = 200 minimize the cost of
producing 500 pieces of woolen carpets. The minimum cost can be worked out as follows
C = 100 X2 + 150 Y2
= 100 (300)2 + 150 (200)2
= 9,000,000 + 6,000,000
= 15,000,000
Thus, the minimum cost of supplying 500 pieces if woolen carpets works out to Rs. 15 million. This is
minimum cost because any other combination of X and Y varieties of carpets will make the cost exceed
Rs. 15 million.
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