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Applied Design Thinking

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1K views2 pages

Applied Design Thinking

Uploaded by

thewitcher1722
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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[C1] Applied Design Thinking

L T P C
2 0 2 3
Objectives:

The course aims to


o Introduce tools & techniques of design thinking for innovative product development
o Illustrate customer-centric product innovation using on simple use cases
o Demonstrate development of Minimum usable Prototypes
o Outline principles of solution concepts & their evaluation
o Describe system thinking principles as applied to complex systems

Unit I Design Thinking Principles 7

Exploring Human-centered Design - Understanding the Innovation process, discovering areas of


opportunity, Interviewing & empathy-building techniques, Mitigate validation risk with FIR [Forge
Innovation rubric] - Case studies

Unit II Customer-Centric Innovation 8

Importance of customer-centric innovation - Problem Validation and Customer Discovery -


Understanding problem significance and problem incidence - Customer Validation. Target user, User
persona & user stories. Activity: Customer development process - Customer interviews and field visit
Unit III Applied Design Thinking Tools 8

Concept of Minimum Usable Prototype [MUP] - MUP challenge brief - Designing & Crafting the value
proposition - Designing and Testing Value Proposition; Design a compelling value proposition; Process,
tools and techniques of Value Proposition Design

Unit IV Concept Generation 7

Solution Exploration, Concepts Generation and MUP design- Conceptualize the solution concept; explore,
iterate and learn; build the right prototype; Assess capability, usability and feasibility. Systematic concept
generation; evaluation of technology alternatives and the solution concepts

Unit V System Thinking 15

System Thinking, Understanding Systems, Examples and Understandings, Complex Systems

TOTAL: 45 PERIODS

Course Outcomes
At the end of the course, learners will be able to:

● Define & test various hypotheses to mitigate the inherent risks in product innovations.
● Design the solution concept based on the proposed value by exploring alternate solutions to
achieve value-price fit.
● Develop skills in empathizing, critical thinking, analyzing, storytelling & pitching
● Apply system thinking in a real-world scenario

3
Text Books

1. Steve Blank, (2013), The four steps to epiphany: Successful strategies for products that win,
Wiley.
2. Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, (2014),
Value
3. Proposition Design: How to Create Products and Services Customers Want, Wiley
4. Donella H. Meadows, (2015), “Thinking in Systems -A Primer”, Sustainability Institute.
5. Tim Brown,(2012) “Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation”, Harper Business.

References

1. https://www.ideou.com/pages/design-thinking#process
2. https://blog.forgeforward.in/valuation-risk-versus-validation-risk-in-product-innovations-49f253c
a8624
3. https://blog.forgeforward.in/product-innovation-rubric-adf5ebdfd356
4. https://blog.forgeforward.in/evaluating-product-innovations-e8178e58b86e
5. https://blog.forgeforward.in/user-guide-for-product-innovation-rubric-857181b253dd
6. https://blog.forgeforward.in/startup-failure-is-like-true-lie-7812cdfe9b85

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