Subject: EDM (4341601)
1. What are the different types of Twitter ads? Explain any two types briefly.
2. Differentiate between black hat and white hat SEO techniques.
3. Discuss different ways to improve SEO ranking.
4. Explain A/B testing in web analytics.
5. How hashtags can be used in Twitter marketing?
6. List the metrics used to measure the success of YouTube marketing campaigns.
7. Explain various bidding strategies available in Google Ads.
8. How businesses can set up goals in Google Analytics? Explain with a suitable example.
9. Suppose you are planning to launch a new product and want to leverage YouTube ads.
Which type of
YouTube ad format would you choose and why?
10. explain drip campaigns, and how can they benefit in email marketing?
11. List the metrics available on Instagram for tracking the success of marketing strategies.
12. Explain different types of LinkedIn ads.
DIGITAL MARKETING
QUESTION AND ANSWERS
-------------------------------------------
-------------------------------------------
1. What are the different types of Twitter ads? Explain any two types briefly.
Ans: Twitter ads include Promoted Tweets, Promoted Accounts, and Promoted Trends. Two
types of Twitter ads are:
Promoted Tweets: These are regular tweets that are paid to be displayed to a larger audience,
increasing their visibility and reach.
Promoted Accounts: These ads promote a Twitter account to attract new followers and increase
brand awareness.
-------------------------------------------
2. Differentiate between black hat and white hat SEO techniques.
Ans: Black Hat SEO: These are unethical techniques used to manipulate search engine
rankings, such as keyword stuffing, cloaking, and link schemes. They can result in penalties or
even banning from search engines.
White Hat SEO: These are ethical techniques used to improve search engine rankings, such as
creating high-quality content, optimizing meta tags, and building natural backlinks. They focus
on providing value to users and following search engine guidelines.
-------------------------------------------
3. Discuss different ways to improve SEO ranking.
Ans: Ways to improve SEO ranking include:
-Creating high-quality, relevant, and informative content
-Optimizing meta tags, titles, and descriptions
Building natural backlinks from authoritative sources
-Improving website loading speed and mobile responsiveness
-Using header tags and structured data
Conducting keyword research and using long-tail keywords
--------------------------------------------
4. Explain A/B testing in web analytics.
Ans: A/B testing, also known as split testing, is a method of comparing two versions of a
webpage, email, or application to determine which one performs better. It involves dividing traffic
between two versions, measuring the performance of each, and using the results to make
data-driven decisions.
-------------------------------------------
5. How hashtags can be used in Twitter marketing?
Ans: Hashtags can be used in Twitter marketing to:
Increase the visibility of tweets
Make tweets discoverable by people interested in a particular topic
Track conversations and trends related to a brand or industry
Create branded hashtags for campaigns and promotions
Engage with users and join larger conversations
-------------------------------------------
6. List the metrics used to measure the success of YouTube marketing campaigns.
Ans: Metrics used to measure the success of YouTube marketing campaigns include:
-Views
-Watch time
-Engagement (likes, comments, shares)
-Click-through rate (CTR)
-Conversion rate
-Cost per view (CPV)
-Cost per click (CPC)
-Return on ad spend (ROAS)
-------------------------------------------
7. Explain various bidding strategies available in Google Ads.
Ans: Google Ads bidding strategies include:
-Cost-per-click (CPC): Advertisers pay each time a user clicks their ad.
-Cost-per-thousand impressions (CPM): Advertisers pay for every 1,000 times their ad is
displayed.
-Target cost-per-acquisition (CPA): Advertisers set a target cost for each conversion.
-Target return on ad spend (ROAS): Advertisers set a target return on ad spend.
-------------------------------------------
8. How businesses can set up goals in Google Analytics? Explain with a suitable example.
Ans: Businesses can set up goals in Google Analytics by:
-Defining a goal (e.g., form submission, purchase, or download)
-Setting up a goal value (e.g., monetary value of a conversion)
-Tracking goal completions using Google Analytics
-Example: An e-commerce website sets up a goal to track purchases made through their
website. They define the goal as "Purchase" and set the goal value to $50. Google Analytics will
then track the number of purchases made and the total revenue generated.
-------------------------------------------
9. Suppose you are planning to launch a new product and want to leverage YouTube ads.
Which type of YouTube ad format would you choose and why?
Ans: I would choose Video Discovery Ads. These ads appear in the YouTube search results and
recommendations, allowing users to discover new content. They are ideal for launching a new
product, as they can help increase brand awareness and drive traffic to the product page.
-------------------------------------------
10. Explain drip campaigns, and how can they benefit in email marketing?
Ans: Drip campaigns are a series of automated emails sent to subscribers based on specific
triggers or actions. They can benefit email marketing by:
-Nurturing leads and building relationships
Providing targeted and personalized content
Increasing engagement and conversion rates
Reducing manual effort and improving efficiency
-------------------------------------------
11. List the metrics available on Instagram for tracking the success of marketing strategies.
Ans: Instagram metrics for tracking the success of marketing strategies include:
-Reach
-Impressions
-Engagement (likes, comments, saves)
-Profile visits
-Website clicks
-Follower growth and audience size
-Customer satisfaction and feedback -collected through social media
-Impressions, awareness, and reach of social media content
-Customer retention and loyalty through social media engagement
-Social media referral traffic and website visits
-Brand sentiment analysis and social media mentions
-Conversion rates for social media campaigns and advertisements
-------------------------------------------
12. Explain different types of LinkedIn ads.
Ans: LinkedIn ads include:
-Sponsored Content: Native ads that appear in the LinkedIn feed, allowing advertisers to
promote their content, products, or services.
-Sponsored InMail: Personalized, targeted ads that are sent directly to users' LinkedIn inboxes.
-Display Ads: Visual ads that appear on the right-hand side or bottom of the LinkedIn
homepage.
-Text Ads: Simple, text-based ads that appear on the right-hand side or bottom of the LinkedIn
homepage.
-Dynamic Ads: Personalized ads that use LinkedIn's data to dynamically generate ad content,
such as "People You May Know" or "Jobs You May Be Interested In".
-Video Ads: Video ads that appear in the LinkedIn feed, allowing advertisers to promote their
content, products, or services in a more engaging format.
-Carousel Ads: Ads that allow advertisers to showcase multiple images or cards in a single ad,
ideal for showcasing products, services, or company culture.
-------------------------------------------
-------------------------------------------
-------------------------------------------
