CSR and Philanthropy

Corporate Social Responsibility & Corporate
Philanthropy
z
▪ Corporate social responsibility, often abbreviated "CSR," is a
corporation’sz initiatives to assess and take responsibility for the company's
effects on environmental and social wellbeing.
▪ CSR may also be referred to as "corporate citizenship" and can involve

incurring short-term costs that do not provide an immediate financial benefit to
the company, but instead promote positive social and environmental change.
▪ Social responsibility involves adopting responsible behaviours for your

business. Corporate social responsibility encompasses any practice that
improves the lives of your work force, community and the environment.
▪ Business dictionary defines CSR as "A company’s sense of responsibility

towards the community and environment (both ecological and social) in which it
operates. Companies express this citizenship (1) through their waste and
pollution reduction processes, (2) by contributing educational and social
programs and (3) by earning adequate returns on the employed resources.“
▪ The World Business Council for Sustainable Development defines

Corporate Social Responsibility as the “continuing commitment by business to
behave ethically and contribute to economic development while improving the
quality of life of the workforce and their families as well as of the local
community and society at large”
▪ CSR is the zprocedure of assessing an organization’s impact on society and evaluating their
responsibilities. It begins with an assessment of the following aspects of each business:
▪ Customers
▪ Environment
▪ Communities
▪ Employees
▪ The most effective CSR plans ensure that organization respect the growth and development of
marginalized communities and the environment.
▪ Organizations in India have been quite sensible in taking up CSR initiatives and integrating them into
their business processes. It has become progressively projected in the Indian corporate setting because
organizations have recognized that besides growing their businesses, it is also important to shape
responsible and supportable relationships with the community at large. Companies now have specific
departments and teams that develop specific policies, strategies, and goals for their CSR programs and
set separate budgets to support them. Most of the time, these programs are based on well-defined social
beliefs or are carefully aligned with the companies’ business domain.
z
Mahindra Group
▪ 'Nanhi Kali’ -focuses on educating the girl child. CSR is a mix of strategic
philanthropy, shared values & sustainability.
Maruti Suzuki
▪ ‘Making it Matter’- Community development and road safety propel

Maruti's CSR in the fast lane. The village development will include
construction of household toilets, upgrading Government schools, separate
toilets for girl students.
z Coca-Cola India
▪ Coca-Cola India has supported community programmes with a focus on education, health and
water conservation. The Company has commissioned 400 rainwater harvesting systems, provided
clean drinking water to more than 100 schools, supported school projects and driven reform in
sustainable packaging, disaster relief and rehabilitation”.
Infosys
▪ Provide schools with computers it has also helped build 60,000 school libraries, Nirmala
shouchalayas.
BMW
▪ BMW Warm-Heart Fund BMW WarmHeart Family, including firms, employees, dealers,
customers and warm-hearted people to provide from financial assistance and spiritual support to
people in need.
Sony
▪ As an officialzFIFA partner, Sony launched "Dream Goal 2014," a special CSR program conducted
in conjunction with the 2014 FIFA World Cup Brazil™. This program, made possible through
collaboration across the Sony Group in partnership with participating NGOs worldwide, showcases
a wide range of online and offline initiatives that are expected to benefit approximately 30,000
children in Latin America, Africa and Asia.
Tata Group
▪ The Tata Group conglomerate in India carries out various CSR projects, most of which are
community improvement and poverty alleviation programs. Through self-help groups, it is engaged
in women empowerment activities, income generation, rural community development, and other
social welfare programs. In the field of education, the Tata Group provides scholarships and
endowments for numerous institutions.
▪ The group also engages in healthcare projects such as facilitation of child education, immunization
and creation of awareness of AIDS. Other areas include economic empowerment through agriculture
programs, environment protection, providing sport scholarships, and infrastructure development
such as hospitals, research centres, educational institutions, sports academy, and cultural centres.
z ▪ ITC Group
▪ ITC Group, a conglomerate with business interests across hotels, FMCG,

agriculture, IT, and packaging sectors has been focusing on creating sustainable
livelihood and environment protection programs. The company has been able to
generate sustainable livelihood opportunities for six million people through its
CSR activities. Their e-Choupal program, which aims to connect rural farmers
through the internet for procuring agriculture products, covers 40,000 villages
and over four million farmers. Its social and farm forestry program assists
farmers in converting wasteland to pulpwood plantations. Social empowerment
programs through micro-enterprises or loans have created sustainable
livelihoods for over 40,000 rural women.
z
▪ Corporate philanthropy
▪ https://trust.guidestar.org/10-corporate-philanthropy-programs-
nonprofits-should-know

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Corporate Social Responsibility & Corporate

▪ CSR may also be referred to as "corporate citizenship" and can involve

▪ Social responsibility involves adopting responsible behaviours for your

▪ Business dictionary defines CSR as "A company’s sense of responsibility

▪ The World Business Council for Sustainable Development defines

▪ ‘Making it Matter’- Community development and road safety propel

▪ ITC Group, a conglomerate with business interests across hotels, FMCG,

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