V. K. Vai...
V. K. Vai...
Submitted to:
DMSR
G.S. College of Commerce and Economics, Nagpur
(An Autonomous Institution)
Submitted by:
SAKSHI S. RAUT
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Department of Management Sciences and Research,
G.S. College of Commerce & Economics, Nagpur
NAAC Accredited “A” Grade Institution
CERTIFICATE
Place: Nagpur
Date:
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Department of Management Sciences and Research,
G.S. College of Commerce & Economics, Nagpur
NAAC Accredited “A” Grade Institution
DECLARATION
SAKSHI S. RAUT
Place: Nagpur
Date:
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Department of Management Sciences and Research,
G.S. College of Commerce & Economics, Nagpur
NAAC Accredited “A” Grade Institution
ACKNOWLEDGEMENT
With immense pride and sense of gratitude, I take this golden opportunity
to express my sincere regards to Dr. Swati Kathaley, Principal, G.S.
College of Commerce & Economics, Nagpur.
I will fail in my duty if I do not thank the Non-Teaching staff of the college
for their Co-operation.
I would like to thank all those who helped me in making this project
complete and successful.
SAKSHI S. RAUT
Place: Nagpur
Date:
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INDEX
Declaration ....................................................................................... 1
Acknowledgement ...................................................................................... 2
Chapter 1 ............................................................................................... 6
1.1 Introduction ................................................................................ 6
Chapter 2 .............................................................................................. 18
Review of Literature .................................................................................. 18
Chapter 3 .............................................................................................. 22
Research Methodology ......................................................................... 22
Chapter 4 ............................................................................................... 25
Data Analysis and Interpretation ........................................................... 25
Chapter 5 ............................................................................................... 40
Case Study Of ICICI Bank .................................................................... 40
Chapter 6 ................................................................................................ 47
Findings ....................................................................................... 47
Suggestion and Recommendation ..........................................................48
Conclusion ............................................................................................ 49
Bibliography ............................................................................................. 50
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CHAPTER 1
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INTRODUCTION
1.1 INTRODUCTION
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1.2 ELECTRONIC BANKING
Meaning
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1.3 IMPORTANCE OF E- BANKING IN THE PRESENT INDIA
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1.4 TOOLS AND SERVICES OF E-BANKING
• Debit Card
• Credit Card
• Smart Card
A Smart card is a plastic card used for storing and retrieving personal information.
Normally, it is the size of a credit card and contains electronic memory and possibly an
embedded integrated circuit.
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1.4.2 E-BANKING SERVICES
Each bank has tie - ups with various utility companies, service providers and
insurance companies, across the country. You can facilitate payment of electricity and
telephone bills, mobile phone and insurance premium bills. To pay your bills, all you
need to do is complete a simple one-time registration for each biller. You can also set
up standing instructions online to pay your recurring bills, automatically. Generally,
the bank does not charge customers for online bill payment.
• Fund Transfer
You can transfer any amount from one account to another of the same or any
another bank. Customers can send money anywhere in India. Once you login to your
account, you need to mention the payee’s account number, his bank and the branch.
The transfer will take place in a day or so, whereas in a traditional method, it
takes about three working days
• Internet banking
Internet banking is the use of internet as a delivery channel for the banking
services, including traditional services, such as opening an account, or transferring
funds among different accounts, as well as new banking services such as electronic bill
presentment and payment, which allow the customers to pay and receive the bills on a
bank's web site. There are two ways to offer internet banking. First, an existing bank
with physical offices can establish a web site and offer internet banking in addition to
its traditional delivery channels. Second, a bank may be established as a 'branchless','
Internet only', or 'virtual' bank. The Reserve Bank of India constituted a working group
on Internet Banking.
• Mobile banking
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Mobile banking is a service provided by a bank or other financial institution
that allows its customers to conduct financial transactions remotely using a mobile
device such as a smart phone or tablet .it uses software, usually called app, provided
by the financial institution for the purpose. It is available on a 24 hour basis.
• SMS banking
• Telephone banking
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Risk of E- Banking
Major risks for banks include credit, operational, market, and liquidity risk.
Since banks are exposed to a variety of risks, they have well-constructed risk management
infrastructures and are required to follow government regulations. Government agencies,
such as the Office of Superintendent of Financial Institutions (OSFI) in Canada, set the
regulations to counteract risks and protect depositors.
Due to the large size of some banks, overexposure to risk can cause bank failure and
impact millions of people. By understanding the risks posed to banks, governments can
set better regulations to encourage prudent management and decision-making.
The ability of a bank to manage risk also affects investors’ decisions. Even if a bank can
generate large revenues, lack of risk management can lower profits due to losses on loans.
Value investors are more likely to invest in a bank that is able to provide profits and is not
at an excessive risk of losing money.
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Types Of Risks
Credit Risk
Credit risk is the biggest risk for banks. It occurs when borrowers or counterparties fail
tomeet contractual obligations. An example is when borrowers default on an principle
or interest payment of a loan. Defaults can occur on mortgages, credit cards, and fixed
income securities. Failure to meet obligational contracts can also occur in areas such as
derivative s and guarantees provided.
Operational Risk
Operational risk is the risk of loss due to errors, interruptions, or damages caused by
people, systems, or processes. The operational type of risk is low for simple business
operations such as retail banking and asset management, and higher for operations such
assales and trading. Losses that occur due to human error include internal fraud or
mistakes made during transactions. An example is when a teller accidentally gives an
extra $50 billto a customer.
Market Risk
Market risk mostly occurs from a bank’s activities in capital markets. It is due to the
unpredictability of equity markets, commodity prices, interest rates, and credit spreads.
Banks are more exposed if they are heavily involved in investing in capital markets
or sales and trading.
Liquidity Risk
Liquidity risk refers to the ability of a bank to access cash to meet funding obligations.
Obligations include allowing customers to take out their deposits. The inability to provide
cash in a timely manner to customers can result in a snowball effect. If a bank delays
providing cash for a few of their customer for a day, other depositors may rush to take out
their deposits as they lose confidence in the bank. This further lowers the bank’s ability to
provide funds and leads to a bank run.
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1.8 SCOPE OF THE STUDY
2. Now in the modern age entire banking structure has been changed due to
widespread internet technology.
3. Now all businesses like commerce, trade, import, export, purchase and sale of
goods is relying upon electronic banking by using advanced electronic
technology the banking services are fast and economical.
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1.9 OBJECTIVES OF THE STUDY
E-Banking services.
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Hypothesis
H0 : There is no equal preference of the various e-banking services among ICICI Bank.
H1: There is equal preference of the various e-banking services among ICICI Bank.
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1.10 LIMITATIONS
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CHAPTER 2
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Chapter 2
REVIEW OF LITERATURE
A Few studies had been made which were indirectly helpful to this
investigation. Reviews of such studies are presented below:
PARESH (2010) Conducted the study to know; what are the customer's
perceptions about internet banking and what are the drivers that drive consumers.
How consumers have accepted internet banking and how to improve the usage rate.
The study revealed that education, gender, income plays an important role in
usage of internet banking. . The research states that if skills can be upgraded there will
be greater will to use internet banking by consumers.
Janeetal (2014) Stated that Online banki ng requires perhaps the most
consumer involvement, as it requires the consumer to maintain and regularly interact
with additional technology (a computer and an Internet connection).
Suraj soni (2016) Investigated that the majority of customers in the sample
are satisfied or very satisfied with the service and online systems attributes. It appears
that companies that offer a wide product portfolio and relevant website content
accompanied by prompt and courteous response create satisfaction online.
Srivastva (2016) Found that (1) perceived risk with online shopping, (2) past
experience with online shopping, (3) perceived benefits of online shopping, (4)
perceived ease of online shopping, and (5) percei ved\ uncertai nty of online shopping
are the factors that affect the customer perception regarding E-banking.
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Kesseven (2017) Said that the mostly used E-Banking services are inter
account transfer, payment to other personal account, transfer to credit card account,
recharge mobile phones among others. Comparing demographic variables of the
internet banking users to the non-internet banking users, the analysis reveals that there
is no significant difference between the two group of users with respect to age group
and the education level of the respondents.
Uppal R.K (2007) The study concludes that the customers of e banks are
satisfied with the different e-channels and their services in the spread of e banking
services.
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Rao, K. Rama Mohana and Lakew, Tekeste Berhanu (2011) Examines the
service quality perceptions of customers of public sector and private sector banks in
the city of Visakhapatnam, India. The author reveals that the Reliability and Assurance
dimensions of service quality scored the highest ratings while the Tangibles dimension
got the lowest score. Moreover, the study found a strong dissimilarity in service
quality perceptions between customers of private sector and public sector banks.
Bahl, Sarita, (2013) Determined that security and privacy issues are the big
issue in e-banking. If security and privacy issues resolved, the future of electronic
banki ng can be very prosperous.
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Sunil Kumar (2015) Has done a study on consumer awareness and usage of
e - banking services. The result of this research was found to be that, the consumers
are not frequently using these services but they have strong desire to use these services
in future. The present study is being undertaken to analyze how the banks have been
exploring the feasibility of using mobile phones as an alternative channel of delivery
of banking services.
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CHAPTER 3
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CHAPTER 3 RESEARCH METHODOLOGY
● MEANING OF RESEARCH
Redan & Moy think research as a "systematized exertion to select up
information." Few people think that research as the development, the development
starting at the known to the unclear or less visible. It is virtually a journey of
revelation. All of us have the critical impulse to learn more about something when the
difficult to understand went against us, we wonder and to learn more makes nourished
and obtain full and greater full ability to understand something of the blurred facts.
curiosity is the god of all statistics & the technique, which people make use of for
getting the data on anything the less clear facts, can be named as research.
Research is a scholarly motion and as such the period should be well used
from a specialized perspective. Research carries description and again thinking issues,
defining hypothesis or proposed collecting, cleaning out and getting knowledge or
information; making logical and arriving at the outcome, and eventually seriously
examining the edge to think and decide if they healthy the analyzing hypothesis. The
constraint of situation, ideas or snapshots to adding up to expand, address or verify
information, no matter if that information helps in improvement of speculation or by
using and employing of a craftsmanship.
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TYPES OF RESEARCH
● EXPLORATORY RESEARCH
Exploratory research is sort of research conducting the Problem which hasn’t
been clearly defined. It determine best research design, data collection method and
selection of subjects. It has to attain findings purpose simply with caution. This
Research, again and again, relies upon on elective research, For eg, checking on
handwriting & moreover information/subjective-methodologies, for eg, normal
conversations with customers, labours, the executives or employee, and an increasing
number of formal-methodologies via up to the down meeting, middle gathering,
project strategies, contextual- analysis. The Internet takes into account to appear into
techniques, which are increasingly high sensible in nature.
● DESCRIPTIVE RESEARCH
Descriptive lookup comprises overviews and fact discovering enquiries of
more than a few types. The sizeable motive for expressive lookup is the personation of
the scenario as it subsists at present. In business enquire that we oftentimes use context
Ex post facto inspect for elucidating studies contemplates. The essential trait of this
type of approach is that the analyst has no impact on the factors; analysts can simply
file whatever has passed off or what is going on. Most of the ex post facto inquire
about undertakings used for the spellbinding investigations where the scientist appears
to quantify few things like, re-occurrences of shopping, disposition of individuals, or
different information that can be compared. This also contain enterprise utilizing
analysts to discover motives in any event, whenever they are not in command to
control the factors. The techniques for investigating used in such research find out
about methods for distinct types, which include relative and correlational strategies.
Sources Of Data
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● Secondary Data: Data gathered from a supply that has just been distributed in
any shape is known as elective information. The survey of writing in any exploration
relies upon optional dataMethods of gathering Such data are web, books, papers,
magazines, diaries and different similar periodicals.
In this investigation, Techniques for the data gathered used in this study are:
SAMPLING DESIGN
Sample Size
● around 100 People were given the surveys to find out the examination.
Sample Area
● Delhi/NCR area has been utilized for gathering the trying outsize.
Testing Instrument
● The questionnaire has been utilized as a trying out the instrument for gathering
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CHAPTER 4
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CHAPTER-4
4.1 Introduction
This chapter deals with the data analysis and interpretation. Data had
been collected using questionnaire. Questionnaire had been distributed
to random people. Sample had been collected using convenient
sampling technique. All the 50 respondents are selected at random.
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Table 4.1: Showing age wise classification
The above table shows 36% of the respondents are from the age group 21
-31 years, 50% of them are between 31-40 years, 10% are in between 41-
50 years category and only 4% of them are included in the 51 years and
above category
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Table 4.2: Showing education
Above table shows 48% of the respondents are under graduates, 30% of
them are graduate, 12% of them are pg and 10% of them are
professionals.
professional
pg
graduate
under graduate
0 10 20 30 40 50 60
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Table 4.3: Showing occupation
Above table shows 22% of the respondents are private employee, 18% of
the them are government employee, 34% of them are self-employed,
26% of them are students
35
30
25
20
15
10
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Table 4.4: Showing the percentage of internet bank users
The above table shows that all the respondents are internet banking
service users
100
90
80
70
60
50
40
30
20
10
0 yes no
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4.5 Table showing the banks preferred by customers
The above table shows 10% of the population are customers to ICICI
bank, 30% of SBI, 20% of HDFC and 40% of other banks
40
35
30
25
20
15
10
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Table4.6: Table showing the reason for choosing the particular bank
The above table shows the reason for choosing the particular banks by
respondents, 44% have opted for better service, 16% for better security,
22% for cheaper service charge and 18% for the brand name of the bank
Fig 4.6 Showing the reason for choosing the particular bank
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Table 4.7: Showing the type of account customers hold in the bank
Type Percentage Count
savings 84 42
Loan account 2 1
Fixed account 6 3
Current account 8 4
Source: primary data
The above table shows the type of bank accounts held by customers .it
shows 84% of the customers hold savings account, 2% loan accounts,
6% fixed account and 8% current account
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Table 4.8: Showing the awareness of internet banking service
Options Percentage Count
Yes 90 45
No 10 5
Source: primary data
The above table shows the awareness level of the customers on the
various banking services offered online. 90% of them are aware of
various services, 10% of them are not aware
90
80
70
60
50
40
30
20
10
PERCENTAGE
YES NO
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Table 4.9: Showing the frequency of use of internet banking service
The above table shows the frequency of use of online services. 22% of
them are daily users, 26% use it weekly, 50% avail service monthly and
the remaining 2% avail fortnightly
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Table 4.10: Showing the preference of customers using E- banking
Options Percentage Count
Good service 68 34
Cost charges 18 9
People reference 6 3
Other 8 4
Source: primary data
This table shows the preference of the people using internet banking,
as we can see 68% of them prefer good service, 18% prefer reduced cost
charges, 6% prefer people reference and 8% have other preferences
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Table 4.11 Type of E- banking service used by customers
others 2 1
The above table shows type of online services used by customers, 36%
use it for online fund transfer, 56% use it for online purchase,4% for
statement check and 2% for applying consumer loans and 2% for others.
60
50
40
30
20
10
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Table 4.12: What is the most important reason for opting E-banking?
The above table shows the important reasons of customers to opt internet banking,
majority of them use it for better convenience, 32% of them use it for saving time and
10% use it for a safer transaction
Fig 4.12 Showing what is the most important reason for E-banking
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Table 4.13: Showing customers thought on safety of online
transaction
The above table shows the customers thought on safety of online banking,
majority have voted for much, 18% for very much 16% for some and
6% for not at all
not at all
some
much
very much
0 10 20 30 40 50 60
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Table 4.14Showing the degree of confidence of customers on online
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CHAPTER 5
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CASE STUDY OF ICICI BANK
Introduction :- The full form of ICICI is Industrial Credit and Investment
Corporation of India. It was ICICI Bank’s parent organisation which had been
incorporated in 2002 with ICICI Bank. ICICI was renamed as ICICI bank just
after integration, so it is now branded as ICICI Bank. It has its headquarters in
Mumbai, Maharashtra, India and operates in 17 nations across the globe. In
2014, it was India’s second-largest investment bank and third-biggest market
capitalization bank.
History of ICICI :-
In 1955, ICICI was established. ICICI joined the financial sector in 1994
through the establishment of ICICI Bank as its financial branch.
In 1998, ICICI Bank became the first bank in India to begin internet banking.
It was the first Indian bank to be mentioned on the New York Stock exchange
in 1999.
ICICI purchased the Bank of Madura (2001) which was founded in 1943.
The backward merger parent company into ICICI Bank subsidiary was
accepted in 2002 by bank directors.
ICICI Bank launched its branches in Canada, the UK and Singapore in 2003. It
also set up representative bank branches in Dubai & Shanghai.
In 2004, it established an office in Bangladesh for involving in the wide
banking industry of Bangladesh and South Africa.
ICICI Bank purchased a Russian subsidiary IKB (Investitsionno-Kreditny
Bank), in 2005 and named it ICICI Bank Eurasia. It also set up a branch in
Hong Kong & Dubai in the same year.
It set up a branch in Belgium, Antwerp and representative offices in Jakarta,
Bangkok and Kuala Lumpur in 2006.
Sangli Bank, which has 158 subsidiaries in Maharashtra and 31 branches in
Karnataka, was established in 2007.
In 2008, it transformed its New York branch into a branch of ICICI Bank with
the approval of the US Federal Reserve. It opened an office in Frankfurt in the
same year.
It was the first private-sector bank to open a mobile branch in Maharashtra
with an ATM in 2013.
In March 2020, ICICI Bank Ltd.’s board approved a Rs 1,000 crore investment
in Yes Bank Ltd. This investment led to ICICI Bank Limited owning more
than five per cent of Yes Bank’s shareholding.
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Features Of ICICI Bank
Credit-Cards
It is a card used to make payments for the purchasing services, products, goods
or households item etc. Basically credit card is issued to customer and the
customer has the cash limit in it. And whenever the customer makes a purchase
via card that means he took a credit from the bank and has to return the amount
which he took from the bank including extra charges.
In simple words we can credit card a payment card which helps user take
credit from the bank to make purchase. We can say it’s a like small loan
which has to be returned to bank every month at the agreed date including all
the relevant charges. When bank issues a credit card to a customer a revolving
account is created by the bank.
Adding more to it, credit card is very different from debit cards. Debit card is
customers own money he has in his savings account but credit card is more
like loan which he returns every month including interest or charges
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respectively.
Bank is also very particular about issuing credit cards to its customers.
Banks review all the history and credit scores of the customer and also
checks whether he’s not a defaulter because if customer doesn’t pay back
the money it would be a loss for the bank. Features of credit card:
1.) No need to carry cash when you
foreign currency
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Debit-Cards
Debit cards are also called check cards sometimes and looks similar and
identical to credit cards but debit cards is completely different from credit
cards. As we discussed earlier that credit cards are the cards are used to take
credit from the bank and has to be returned to bank accordingly. But whereas
on the other hand debit card or check cards are totally different. Debit card are
issued to all the savings account holder these days. In the case of debit card
money you spend or withdraw is your own money saved in your savings
account.
Like for example, your salary is transferred directly to your savings account
so that you can withdraw it through debit card anytime anywhere any how
Via ATM.
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E- Cheques
“E-CHEQUES” are the electronic cheques which doesn’t require any kind of
paper or physical touch. These types of cheques are used for transaction for
E-commerce related activities and are totally done through devices like
computer, tabs etc. Echeques are written by account holder or payer and
electronically transmits to payee. Signed by payer and payee endorses it.
HEQUES are useful when the payer and payee both have
geographical dilemma and cant physically meet each other but due
to business related issues has to make transactions. Like for
example, in import and export business e-cheques are commonly
used since sometimes buyers are in America and sellers are in India.
It’s a secured type of check and can be only digitally signed by the
authenticated user.
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Automatic Teller Machine (Atm)
Credit, debit cards are inserted into to ATMS to make it function and then
ATMS shows the balance of your respected account on the screen and also
shows the menu which you’d like to choose at that moment.
ATMS reduces the efforts of their customer and are the effective service
provided to their customers.
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Smart Cards
Smart cards are the cards made up of plastic which has an embedded 8bit microchip.
Microchips are the replacement of magnet strips which were earlier fixed to cards for
the transaction purposes.
Microchip is enforces the data on the chip which is connected to account of the user
.Suppose smart card is inserted into transaction machine while making a purchase the chip
connects to account of the user and then deducts the amount which has to be paid for the
purchase that he has made. It is also used for encryption, authentication etc.
Basically, smart card can exchange the data, store it and manipulate data
anywhere, anytime and anyhow.
It’s a card which contains a chip and has a value in it. Sometimes monetary
value.
Can be used to purchase products or goods without the need of the pin
It an extremely effective card which can act like debit or credit card.
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Fig 1.1.6 Smat Card
CHAPTER 6
53
FINDINGS
Major :-
It is found that majority of the respondents are aware about E-Banking services
provided by the BANK. But only some of the respondents are using these
services. Major findings are;
2. 80% of the respondents are using savings bank deposit of the bank.
o 47% of the people are started to using E-Banki ng services from more than 3
year. This is because most of the people are using at least ATM facility
provided by the bank.
3. Majority of the respondents are aware the E-Banking services from their
friends and relatives.
Minor :-
1. Only some respondents are using internet banking and mobile banking
facility. Most of them aware about mobile banking and internet banking even
though they are not using such facilities.
2. 90% of the respondents have the opinion the most influencing factor is
that it is easily accessible.
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SUGGESTIONS
55
Conclusion
This study was conducted to know about the impact of internet banking services
on customers and their satisfaction towards the services offered with reference
to Thrissur town. It is clear from this study that all the respondents are users of
internet banking services. There are a wide variety of banking services offered
online and all the respondents are users of one or the other service.
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Bibilography
57
Annexure
Impact of electronic banking on customers
2. Age
• 21-31 years
• 31-40 years
• 41-50 years
• 51 years and above
3. Education
• Under graduate
• Graduate
• Post graduate
• professional
4. occupation
• government employee
• private employee
• self employed
• student
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8. Which type of account you have in this particular bank?
• savings account
• loan account
• fixed account
• current account
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