L6 ReliabilityANDValidity

Validity in Research
Edited by: Anwar Alhenshiri

Finding Ideas for Research
Edited by: Anwar Alhenshiri

Generating Topics
• Translate ideas into valid and reliable ways of
measuring them
• Collect evidence
• Unique Topics
– Innovative but Difficult
Reliability and Validity
• The collecting of data (measurement) and
doing research always raises the issues of
reliability and validity. The issue of reliability is
essentially the same for both measurement
and research design. Reliability attempts to
answer our concerns about the consistency of
the information collected, while validity
focuses on accuracy.
Reliability and Validity -- Relationship
• The relationship between reliability and validity can be

confusing because measurements and research can be
reliable without being valid, but they cannot be valid
unless they are reliable.
– For a study to be valid it must consistently (reliability) do what
it purports to do (validity).
– For a measurement to be judged reliable it should produce a

consistent score.
– For the research study to be considered reliable each time it is

replicated it too should produce similar results.
Definition; Reliability
• Reliability is the consistency of your

measurement, or the degree to which an
instrument measures the same way each time it
is used under the same condition with the same
subjects.
– It is important to remember that reliability is

not measured, it is estimated.
Ways to Estimate Reliability
• Test/retest is a conservative method to estimate
reliability. The three main components to this
method are as follows:
– implement your measurement instrument at two
separate times for each subject
– compute the correlation between the two separate
measurements
– assume there is no change in the underlying condition
(or trait you are trying to measure) between
implementation
Estimating Reliability
• Internal consistency estimates reliability by grouping
questions in a questionnaire that measure the same
concept.
• One common way of computing correlation values
among the questions on your instruments is by using
Cronbach's Alpha.
– Cronbach's alpha splits all the questions on your instrument every
possible way and computes correlation values for them all (SPSS
will do this).
– Like a correlation coefficient, the closer the value is to one, the

higher the reliability estimate of your instrument.
Definition; Validity
• Cook and Campbell (1979) define validity

as the "best available approximation to
the truth or falsity of a given inference,
proposition or conclusion."
• Basically, were we right?

Thought to Ponder
• It is my belief that validity is more important

than reliability because if an instrument does
not accurately measure what it is supposed
to, there is no reason to use it even if it
measures consistently.
Measurement Concepts
• Measurement is the process of assigning numbers to
represent the amount of a variable (a characteristic, attribute,
trait present in a person, object, situation under study).
Measurement results that contain little error are said to be
reliable.
• Sources of measurement error include
– the instrument (eg, improper calibration)
– the environment (eg, noise level)
– the researcher (eg, fatigue, mood)
– data processing (eg, data entry error)
How to find a topic?
• Curiosity and Experience

– Too big or Narrow
• Assignments, Theses, and Grants
– RFPs, RFAs, Work related assignments
• Other Research Findings
– Scholarly articles, secondary sources, replication,
‘filling in the hole’
• Serendipity (by accident)
– A finding that you were not expecting
What is a Research Grant?
• Research Grants and contracts are written agreements
with external sponsors. They contain one or more of the
following provisions:
A research protocol or other statement of work
A designated principal investigator(s)
A designated period of performance
A budget
Obligation to account for costs & return unspent $
Disposition of intellectual property rights
Searching for Research
• Internet
– Academic versus Nonacademic
• Library Databases
• Ask New Questions
• Once have articles, use those references
• Popular newspapers/magazines
Let’s do some group work
• What is/are the best way(s) to ‘find’ research ideas? Where
did you find your survey idea?
• Explain inductive and deductive reasoning. Is either more

prominent in survey research?
• How is a literature review helpful in conducting survey

research?
• List ethical issues related to survey research. Discuss one

issue related to your survey research idea.
Literature Reviews
• Evaluate Previous Research
– Create a database (or collection)
• Attention to Methodology
– Sampling
– Questions/Hypotheses
– Variables
– Measurement
– Analyses
– Conclusions
– Limitations
Once you assess
• Do you want to replicate?
– Same measures or modifications
• Making changes limits the comparisons
• Are there themes? Or links?
• Organize the literature (Chapter 10)

Writing a Literature Review
• Your literature review should reflect the

important thinking in the area that will
impact your work, and should provide a
context for the background and importance of
the question. You should identify existing
knowledge and the gaps in the knowledge,
and indicate methodologies that have been
used in other similar research questions. The
literature review is often included as part of
your research proposal.
Two levels of Review
• Conducting a literature review
– Your research investigation of the literature
• Writing a literature review

– The review you write for your own project
Literature Review Sources
• Looking for resources, start here:
• http://libraries.uky.edu/
• http://web.pdx.edu/~dbls/HowtoWriteLiteratureReview.htm
Theory and Reasoning
• Theory (Nardi, 2006): a set of statements logically
linked to explain some phenomena in the world
around us
Deductive Reasoning
• Deductive reasoning works from the more general to
the more specific.
• It is informally called a "top-down" approach.
• We might begin with thinking up a theory about our
topic of interest. We then narrow that down into more
specific hypotheses. We narrow down even further
when we collect observations to address the
hypotheses. This leads us to be able to test the
hypotheses with specific data; a confirmation (or not)
of our original theories.
Inductive Reasoning
• Inductive reasoning moves from specific observations
to broader generalizations and theories.
• Sometimes called a "bottom up" approach
• In inductive reasoning, we begin with specific

observations and measures, begin to detect patterns
and regularities, formulate some tentative hypotheses
that we can explore, and finally end up developing
some general conclusions or theories.
Deductive Versus Inductive
• "Deductive reasoning" refers to the process of concluding that something
must be true because it is a special case of a general principle that is
known to be true.
– If you know the general principle that the sum of the angles in any
triangle is always 180 degrees, and you have a particular triangle in
mind, you can then conclude that the sum of the angles in your
triangle is 180 degrees.
• "Inductive reasoning" is the process of reasoning that a general principle is

true because the special cases you've seen are true.
– If all the people you've ever met from a particular town have been
very strange, you might then say "all the residents of this town are
strange".
The Ethics of Research
• These are designed by your governing institution,

granting agencies, organizations, and yourself
• One such Ethics Standards are presented by AERA

– http://www.aera.net/AboutAERA/AERARulesPolicies/Code
ofEthics/tabid/10200/Default.aspx
• Another is specific to Survey Research

– http://www.casro.org/?page=TheCASROCode
IRB
• Institutions that conduct research set up IRB;
Institutional Review Board
• University of Kentucky
– Office of Research Integrity
• http://www.rgs.uky.edu/ori/

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Validity in Research

Edited by: Anwar Alhenshiri

Edited by: Anwar Alhenshiri

• The relationship between reliability and validity can be

– For a measurement to be judged reliable it should produce a

– For the research study to be considered reliable each time it is

• Reliability is the consistency of your

– It is important to remember that reliability is

– Like a correlation coefficient, the closer the value is to one, the

• Cook and Campbell (1979) define validity

• Basically, were we right?

• It is my belief that validity is more important

• Curiosity and Experience

• Explain inductive and deductive reasoning. Is either more

• How is a literature review helpful in conducting survey

• List ethical issues related to survey research. Discuss one

• Are there themes? Or links?

• Organize the literature (Chapter 10)

• Your literature review should reflect the

• Writing a literature review

• Looking for resources, start here:

• Sometimes called a "bottom up" approach

• In inductive reasoning, we begin with specific

• "Inductive reasoning" is the process of reasoning that a general principle is

• These are designed by your governing institution,

• One such Ethics Standards are presented by AERA

• Another is specific to Survey Research

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