SCHEME FOR THE COURSE OF BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Background and Objectives of the Course:

The commerce education in India has fairly witnessed a new dimension of management orientation in the last
decade at both the degree and post-degree levels. Still a commonly expressed barrier in the growth of trade and
industry with its competitive strength is the lack of trained managing personnel. Consequently the wide-felt
need for management education has been gaining support. The current fast marching of our economy to an
open one or its move towards industrial growth otherwise has further magnified the pressure for these
personnel. The universities and other institutions have already initiated to come up in its response.

The Need of the hour is to equip the young generation with traditional business values blended with modern
concepts and techniques of management. The degree course like BBA is becoming popular and is in demand.
The western Rajasthan is full of prospects and the society is expecting similar initiatives from this Faculty.
“The management education is intended to serve as a grooming ground for the future managers. This will make
a student more receptive to the advanced level of theory and practice of management science. In other academic
fields also, the trend is, nowadays, towards comprehensive courses like five year integrated course in Physics,
Law etc. Similar phenomenon already seem to have come in the field of management”

The course of BBA may be viewed as an intermediate step towards such an integrated course in management. It
aims at catering to the demand for the skilled and chiseled managing personnel in the industry in general and at
all levels in the world of business, in particular in India. The expressed objective of this course is to provide a
wider and sound base to the students not only for advanced course in management but also to open a range of
career avenues like the management trainees picked-up by the industry, as also in the business
researches/studies engaged in by the business consulting houses giving a variety of vital services to the trade
industry.

The Eligibility and Admission:

The course leading to the degree of BBA will be a full time (day hour) three-year degree course after qualifying
10+2 (senior secondary) or its equivalent public examination conducted by any recognized Board of Education
in India or abroad. The candidates seeking admission must have secured at least 50% marks in aggregate at the
qualifying examination.

As the course is specialized one meant for the bright lot being the prospective supporting line of business
leaders, it prescribes for the students to undergo a rigorous scheme of study, training and examination,
therefore, the student shall be admitted on merit basis.

Faculty of Management and Commerce Studies,

Lachoo Memorial College of Science & Technology (Autonomous),
Jodhpur-342009

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 COURSE/EXAMINATION STRUCTURE FOR BBA PROGRAM
EFFECTIVE FROM ACADEMIC SESSION 2016-17

BBA Semester I
Marks
CIA ESE
(Continuous (End Semester
I Semester Number Internal Examination)
Name of Assessment) Maximum/
BBACode of hours
Subject Minimum
No. per week 1 hour 3 hours
Examination Examination

Business
BBA111 Communication 4 20 80 100/40
Skills
Organization and
BBA112 4 20 80 100/40
Management
BBA113 Business Laws 4 20 80 100/40
Fundamentals of
BBA114 4 20 80 100/40
Accounting
Fundamentals of
BBA115 4 20 80 100/40
Statistics
BBA116 Micro Economics 4 20 80 100/40
Seminar on
BBA121 Contemporary 4 20 80 100/40
Issues
Total 28 140 560 700/280
*The BOS approved paper number BBA121 i.e. the paper on seminar on Contemporary issues. Here
the faculty members will assign contemporary issues concerning with Corporate sector like, merger &
acquisition, current economic issues, stock market developments, new HR initiatives, recent trends in
marketing etc.to the students. Students will prepare seminar report under the guidance of assigned
faculty members and will submit and present the report in the Continuous Internal Assessment
Examinations (CIA) of 20 marks and will be evaluated by the internal and external examiners on the
same in End Semester Examinations (ESE).

BBA Semester II
Marks
CIA ESE
II (Continuous (End Semester
Number Internal Examination)
Semester Name of Assessment) Maximum/
of hours
BBACode Subject Minimum
per week 1 hour 3 hours
No. Examination Examination

Company Law and

BBA211 Secretarial 4 20 80 100/40
Practices
Human Resource
BBA212 4 20 80 100/40
Management
Business
BBA213 4 20 80 100/40
Mathematics
BBA214 Macro 4 20 80 100/40
2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 Economics
Financial
BBA215 4 20 80 100/40
Accounting
BBA216 Cost Accounting 4 20 80 100/40
Fundamentals of
BBA217 Computer 4
20 80 100/40
Applications
Environmental
BBA218 2 20 80 100/40
Studies
Total 28 140 560 700/280
*The BOS approved paper number BBA218 i.e. the paper on Environmental Studies; Grade PP shall be
awarded for a pass and NP for a failure.

BBA Semester III

Marks
CIA ESE
III (Continuous (End Semester
Number Internal Examination)
Semester Name of Assessment) Maximum/
of hours
BBACode Subject Minimum
per week 1 hour 3 hours
No. Examination Examination

Personality
BBA311 4 20 80 100/40
Development
Marketing
BBA312 4 20 80 100/40
Management
Production and
BBA313 Operations 4 20 80 100/40
Management
Organizational
BBA314 4 20 80 100/40
Behavior
Corporate
BBA315 4 20 80 100/40
Accounting
Applied
BBA316 Information
Technology
4 20 80 100/40
Seminar on
BBA321 Contemporary 4 20 80 100/40
Issues
Total 28 140 560 700/280

*The teaching-learning mode and examination paper of BBA 311 i.e. Personality Development and
Counseling Skills will be in English language only.

*The BOS approved paper number BBA321 i.e. the paper on seminar on Contemporary issues. Here the
faculty members will assign contemporary issues concerning with corporate sector like, merger
&acquisition, current economic issues, stock market developments, new HR initiatives, recent trends in
marketing etc.to the students. Students will prepare seminar report under the guidance of assigned
faculty members and will submit and present the report in the Continuous Internal Assessment
Examinations (CIA) of 20 marks and will be evaluated by the internal and external examiners on the
same in End Semester Examinations (ESE).

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
BBA Semester IV
Marks
CIA ESE
IV (Continuous (End Semester
Number Internal Examination)
Semester Name of Assessment) Maximum/
of hours
BBACode Subject Minimum
per week 1 hour 3 hours
No. Examination Examination

Research
BBA411 4 20 80 100/40
Methodology
Management
BBA412 4 20 80 100/40
Accounting
Business
BBA413 4 20 80 100/40
Environment
Money,Banking&
BBA414 4 20 80 100/40
Insurance
Business
BBA415 4 20 80 100/40
Entrepreneur –ship
Income Tax: Law
BBA416 4 20 80 100/40
and Practice
Office Automation
BBA421 4 20 80 100/40
II (COMP.LAB)
Total 28 140 560 700/280
* The BOS approved paper number BBA421 i.e. the Practical paper on Office Automation II
(COMP.LAB). As required for office automation purpose various office productivity exercises will be
performed in the Computer practical lab by the students under the guidance of concerned faculty
members and a file of the same is also submitted. Students are evaluated in Continuous Internal
Examination (CIA) and End Semester Examination (ESE) on the basis of the submitted file in the Lab
and on the basis of practical performance of the students in the lab.

*In order to gain practical exposure of real life corporate/industrial world students are required to take
Corporate/Industrial training of four weeks after completion of their fourth semester examination in any
of the industrial unit or business houses approved by the Director. Students are also required to prepare
and submit a training report on their training/field experience at the time of examinations.

BBA Semester V
Marks
CIA ESE
V (Continuous (End Semester
Number Internal Examination)
Semester Name of Assessment) Maximum/
of hours
BBACode Subject Minimum
per week 1 hour 3 hours
No. Examination Examination

Financial
BBA511 4 20 80 100/40
Management
Quantitative
BBA512 4 20 80 100/40
Methods
BBA513 Indirect Taxation 4 20 80 100/40
BBA514 Auditing 4 20 80 100/40
2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 Business Ethics &
BBA515 4 20 80 100/40
Ethos
Management
BBA516 Information 4 20 80 100/40
System
Industrial Training
Report
BBA521 4 20 80 100/40
Presentation &
Viva voce
Total 28 140 560 700/280

*Paper BBA521 i.e. the paper on Summer Training Project report presentation, Students are required to
submit and present the report in Continuous Internal Assessment Examination (CIA) of 20 marks and
will be evaluated in the same by internal and external examiners in End Semester Examinations (ESE).

BBA Semester VI
Marks
CIA ESE
VI (Continuous (End Semester
Number Internal Examination)
Semester Name of Assessment) Maximum/
of hours
BBACode Subject Minimum
per week 1 hour 3 hours
No. Examination Examination

BBA611 Industrial Law 4 20 80 100/40

Retail and
BBA612 Advertising 4 20 80 100/40
Management
Strategic
BBA613 4 20 80 100/40
Management
BBA614 E-Business 4 20 80 100/40
Financial Market
BBA615 4 20 80 100/40
Operations
BBA616 Economic Laws 4 20 80 100/40
Comprehensive
BBA621 - - 100 100/40
Viva- Voce
Total 24 120 580 700/280
*The BOS approved paper number i.e. BBA621 Comprehensive Viva-voce examination is based on the
subject knowledge of BBA I to BBA VI Semester and will be jointly examined by the internal and
external examiners.

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 SYLLABUS
BACHELOR OF BUSINESS ADMINISTRATION
(B.B.A.)
SEMESTER I

BBA111: BUSINESS COMMUNICATION SKILLS

Objectives: To enable students with effective communication so as to sustain in workplace
environment.
Meaning and objectives of communication, Channels and Essentials of effective
Unit 1 communication, limitations of communication .Barriers to communication and
overcoming the barriers
English grammar: Noun, Pronoun, Tenses. Articles and Subject verb Agreement.
Unit 2 Paragraph writing, Essay writing, Application writing and Report writing
Essentials of effective oral communication, pronunciation, conversation skills,
Unit 3 Presentation skills Group Communication: nature and characteristics. Committees:
Meaning, essential and types. Non verbal communication.
Essentials of Written Communication, Business Letter: Basic Requirements, Issues
Unit 4
and Principles; Principles of Letter Writing– Structure and Layout-Specimen
Conferences: meaning, essentials and importance. Communication through electronic
Unit 5 devices like Computer, Fax, E-mail etc. Teleconferencing, Video and Audio
Conferencing.
Suggested Readings
1. Kaul ,Asha.Effective Business Communication. New Delhi, PHL Learning pvt ltd, 2006.
2. Bisen ,Vikram and Priya. BussinessCommunication. New Age International, 2 Edition.2014.
3. Wren Pc ,H. martin .High School English Grammer and Composition .New Delhi, Sultan Chand,2007
4. Sinha ,R P.English Grammer and Usage with Composition - Oxford Publications, 2002

BBA112: ORGANIZATION & MANAGEMENT

Objectives: The objective of this paper is to familiarize the student with basic
management concepts and behavioral processes in the Organization
Introduction to Management- Meaning & Definition, Nature, Scope and Functions of
Unit 1 Management, Roles and Responsibilities of a Manager, System and Contingency
Approach for understanding organizations
Planning – Concept, Nature, Importance, Merits & Limitations, Essentials of
Unit 2 Planning, Objectives- Definition, Characteristics, Essentials of Objectives,
Management by Objectives (MBO)
Fundamentals of Organizing- Nature and purpose, Types of Organizations,
Unit 3 Delegation of Authority- Centralization & Decentralization, Departmentation, Span
of Management.
Decision Making- Concept, Process, Types, Direction& Co-ordination- Concept
Unit 4 & Importance, Management by Exception, Leadership: Meaning & Definition,
Characteristics, Importance and Styles of Leadership
Motivation and Control- Motivation – Meaning & Importance, Types of Motivation,
Unit 5 Early Theories of Motivation. Control – Meaning & Concept, Nature, Scope,
Importance, Techniques, Span of Control
Suggested Readings
1. Gupta,C B.Management &Organisation.New Delhi,Sultan Chand publications,2013.
2. Allen,Louis A.Management &Organisation. Delhi ,McGraw Hill Publications,2013
3. Koontz, H. and Wechrich, H. : Management, 10th ed., New York,McGraw Hill, 2015
4. Luthans Fred.Organizational Behaviour.Delhi McGraw Hill publications,Edition 12,2011

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 5. Ivanicevich and Matteson .Organizational Behaviour and Management. McGraw Hill
publications,2010
6. L .M. Prasad, “Organizational Behaviour”, 3rd Edition, Sultan Chand and Sons, 2004

BBA113: BUSINESS LAWS

Objectives: To understand fundamental legal issues pertaining to business world to enhance
ability to lead and delegate.
Unit 1 Indian Contract Act 1872, Section 1-36
Unit 2 Indian Contract Act 1872, Section 37-75
Unit 3 Special Contracts- Indemnity, Guarantee. Bailment, Agency
Unit 4 Sale of Goods Act, 1930
Unit 5 The Indian Partnership act 1932
Suggested Readings
1. Gogna, P .P. Business Law. New Delhi, S. Chand & Company, 2009
2. Kuchal M.C. Mercantile Law, New Delhi, Vikas Publishing House.2011
3. Shukla, M.C .Mercantile Law. New Delhi, S. Chand and Company, 2013.
4. Gulshan, S.S. Business Law. New Delhi, Excel Books, 3rd Edition, 2010.

BBA114: FUNDAMENTALS OF ACCOUNTING

Objectives: The basic purpose of this course is to develop insight of postulates,
principles and techniques of accounting and utilization of financial and
accounting information for planning, decision-making and control
Introduction to Accounting: Meaning, objectives, Basic Accounting terms.
Accounting Principles: Meaning and nature, accounting concept. Nature of Accounts.
Unit 1 Origin of transactions- Source Documents and Vouchers. Accounting Equation,
Rules of Debit and Credit. Recording of Transactions: Books of Original Entry-
Journal, special purpose journal. Ledger posting from Journal and Balancing.
Trial Balance: Meaning, objectives& preparation. Errors: Types of Errors and
Rectification; Bank Reconciliation Statement: Need for reconciliation between
Unit 2
Cashbook and bank pass book and problems relating to the preparation of bank
Reconciliation statements.
Financial Statements: Meaning, Capital and Revenue Expenditures, Preparation of
Unit 3 Trading and Profit and loss account and Balance Sheet, Adjustments in preparation
of Financial Statements
Accounting for Non-profit organizations; Receipts and Payment Account,
Unit 4 Preparation of Income and Expenditure Accounts and Balance Sheet from Receipt
and Payment account.
Accounting for Depreciation: Methods, computation and accounting treatment of
Unit 5 Depreciation, change in depreciation method. Accounting for insurance claims for
loss of stock and loss of profit.
Suggested Readings
1. Rajpurohit, Joshi, Fundamentals of Accounting, Rajasthan Pathaya Prakashan.2010-2011
2. Shukla, M.C, Grewal, T.S. Gupta, S.C.: Financial Accounting, New Delhi,S. Chand ltd.2006.
3. Mongra, J.R. Ahuja, Girish and Sehgal, Ashok: Financial Accounting, Mayurs PaperBacks, New Delhi
4. Maheshwari S.N., Corporate Accounting, Vikas Publishing House, New Delhi.2009

BBA115: FUNDAMENTALS OF STATISTICS

Objectives: The course is designed to equip the students with statistical techniques applicable
to the solution of business problems.
Unit 1 Introduction of Statistics, Statistical investigation and its types, Methods of
2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 measurement, Collection of data, Primary and Secondary, Editing and
approximation.
Classification and Tabulation, Measure of Central Tendency: Mean, Geometric
Unit 2 Mean, Harmonic Mean, Median, Mode. Presentation of data Diagrams, Charts and
Graphs.
Unit 3 Measurements of Dispersion and Skewness: Absolute and Relative
Correlation: Karl Person's coefficient of correlation in grouped and ungrouped data
Unit 4 co-efficient of correlation by Spearman’s method. Linear Regression, Equations and
estimation.
Unit 5 Index Number: Methods of construction: Simple, weighted and other averages.
Suggested Readings
1. Hooda, R.P.: Statistics for Business and Economics. New Delhi, Macmillan Publishers, 2010.
2. Nagar K.N.-Sankhyiki Ke Mooltatva, Jain Book Agency ,2013
3. Gupta S.P-Statistical methods, New Delhi, Sultan Chand and sons,2012
4. Gupta S.P.-Fundamental of Statistics , New Delhi, Sultan Chand and sons,2014

BBA116: MICRO ECONOMICS

Objectives: The objectives of this course is to acquaint the participants with concepts and
techniques used in Micro-Economic theory and to enable them to apply this knowledge in business
decision making
Definition & scope of Managerial Economics, Utility Analysis, Law of
Unit 1
Diminishing Marginal Utility, Law of Equi -Marginal Utility, Consumer Surplus
Demand Analysis: Meaning, Law, Exceptions, Elasticity of Demand, Methods for
Unit 2
measurement of Elasticity of Demand, Indifference Curve Analysis
Production Analysis: meaning, Laws of Returns, Law of Variable Proportions, Ridge
Unit 3
Lines, Expansion Path, Economies & Diseconomies
Cost & Revenue: Short run and Long run costs, Fixed and Variable Costs, Average,
Unit 4 marginal and Total Cost Curves, Cost Output relationship, Average Marginal and
Total Revenue.
Market Analysis: Price & output determination under Perfect Competition,
Unit 5 Monopoly and Monopolistic
Suggested Readings
1. Dwivedi ,D. N.Managerial Economics.New Delhi,Vikas Publication,Edition 8,2015.
2. Mithani. Jhingan Managerial Economics. Delhi Himalaya Publication,2014
3. Dean,Joel. Managerial Economics, PHI Learning House,2014
4. Chaudhary C.M. Managerial Economics.New Delhi ,Arihant Publishing House,2009.

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 SYLLABUS
BACHELOR OF BUSINESS ADMINISTRATION
(B.B.A.)
SEMESTER II

BBA211: COMPANY LAW AND SECRETARIAL PRACTICES

Objectives: To familiarize the students with the understanding & provision of Corporate
Law
History of Indian Companies Act, Types of Companies, Formation of Public and
Unit 1 Private Companies, Memorandum of Association, Article of Association,
Introduction of Company Secretary in India.
Shares, Share Capital, Allotment of Shares, Specimen Allotment Letter, Call for
Unit 2
forfeiture and reissue of letter, Procedure of Transfer and Transmission of Shares
Debenture- issue and its various charges, Dividends-definition, legal provisions,
Unit 3
Secretarial procedure regarding declaration and payment
Directors, role of Company Secretary in Prevention of Mismanagement and
Oppression, Company Meetings- meaning, notice of meeting, agenda of meeting,
Unit 4 methods of ascertaining sense of meeting, proxies, minutes of meeting and
resolution.
Unit 5 Types of meetings in Company, Winding up of Company
Suggested Readings
1. P.P.S. Gogna: Company Law, S. Chand New Delhi, 2016.
2. Kuchhal M.C. Modern India Company Law. Delhi, Vikas Publishing House,2015.
3. Taxman’s Elements of Company Law, Taxman Publication, Mumbai.2003
4. Davies,Paul. Company Law. Oxford Publication,2012

BBA212: HUMAN RESOURCE MANAGEMENT

Objectives: In a complex world of industry and business, organizational efficiency is largely
dependent on the contribution made by the members of the organization. The objective of this
course is to sensitize students to various facts of managing people and to create an understanding of
the various policies and practices of human resource management
Introduction-nature and scope of human resource management, development of HRM
Unit 1 concept, HRM objectives and functions, Role of HRM department , duties and
responsibilities of HR Manager
Trends in HRM: change in labor force, composition, knowledge workers, employee
Unit 2
empowerment. HRM challenges. HRM in globally competitive environment
Manpower planning: Objectives, need, importance, short and long term Manpower
Unit 3 planning, Recruitment and selection: sources of recruitment, procedure and basis of
selection.
Developing human resources: employee training, training need assessment, System
Unit 4
approach to training, training methods and evaluation
Performance Appraisal: Need, Objectives, Ethics and concept of performance
Unit 5 management, establishing the performance management system, establishing rewards
and pay plans, employee benefits and ensuring a safe and health work environment
Suggested Readings
1. Bhattacharya, Deepak Kumar, Human Resource Management, Excel Books, New Delhi. , 3rd 2012
2. Rao.V.S.P.Human Resource Management: Text and Cases. Excel book,3rd edition 2008
3. Shad, Snell Scott and Bohlander George. Managing Human Resources. Thomson Learning Inc.2065.
4. Pattanayak, Biswajert. Human Resource Management. New Delhi. PHI Learning Private Limited,
2014.
5. Jyothi P.Venkatesh D. N. Human Resource Management. New Delhi. Oxford University Press, 2013
2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 6. Aswathappa, K. Human Resource and Personnel Management. . New Delhi ,Tata McGraw Hill, 2005

BBA213: BUSINESS MATHEMATICS

Objectives: The paper is with the view to make students prepare for competitive exams and
developing mathematical ability.
Unit 1 Numerical Skills- Numbers, fraction & simplification and HCF LCM
Unit 2 Profit & Loss- profit, loss, sales concept
Unit 3 Distance & time- , Average Time and Distance, velocity
Unit 4 Problems related to Work and Time and Series
Unit 5 Problems related to Ratio and Proportion, Partnership in Business
Suggested Readings
1. Singh, G.P. Kumar Rakesh, Text Book of Quickest Mathematics, Kiran Prakashan Pvt. Ltd.
2. Hazarika Padmalochan . Business Mathematics, S. Chand Publications,2013
3. Deepageorge, G.Srinivasa, Business Mathematics & Statistics: New Age Internationals, 2010.
4. Business Mathematics for BBA, Jeevansons Publications, 2011
5. Tyra M, Quicker Math’s, Mittal Books India, 2011.
6. Dr. S.C. Aggarwal, Basic Mathematics. New Delhi,VK Global Publishing Ltd,2009-10

BBA214: MACRO ECONOMICS

Objectives: The main Emphasis is given to change in the nature of business firms in the context
of economy and making students aware about the policies of country.
Money & Banking: Concept of Money- Its functions; Quantity Theory of Money;
Unit 1
credit creation; Central Bank & Commercial Bank-role & function
Basic characteristics of Indian economy- development through Five Year Plans;
Agriculture- causes of low productivity, farm size productivity debate, land reforms:
Unit 2 meaning, importance and evaluation; green revaluation and its effects, Globalization
& Indian agriculture
Industry; Development policies and experience; industrial policy resolutions; new
Unit 3 industrial policy 1991
Population-its size, rate of growth and its implication for growth; poverty absolute
Unit 4 and relative poverty, poverty and main programs for poverty alleviation
Unemployment- types, causes and incidence of unemployment; infrastructure-
Unit 5 energy, transportation, communication, health and education
Suggested Readings
1) Dutt Ruddar & Sundram- Indian Economy. Delhi, Sultan Chand- 1990.
2) Misra. S.K. and Puri, V.K. : Indian Economy.New Delhi, Himalaya Publishing House 2013
3) Jain .TR ,Trehan Mukesh., Ranju Trehan.Indian Economy. New Delhi, Vk Publications,2009
4) Singh .Indian Economy .New Delhi, Tata McGraw Hill Publications,2013.

BBA215: FINANCIAL ACCOUNTING

Objectives: To make the students familiar with generally accepted accounting principles
of & their applications in business organizations .
Unit 1 Accounting for Hire-Purchase and installment payment system
Branch accounting Departmental Accounting: Branch Accounts, calculation of Net
Unit 2 profit of various departments and allocation of expenses on the basis of suitable Base.
Partnership Accounting: Partner’s Capital accounts, Profit and Loss Appropriation
Unit 3 Account, Reconstitution of Partnership: Changes in Profit Sharing Ratio, Admission
of a Partner.
Unit 4 Retirement of a Partner, Death of a Partner
Unit 5 Dissolution of Partnership Firm: Modes of dissolution, insolvency of partners,
2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 Piecemeal distribution.
Suggested Readings
1. Shukla M.C., Grewal T.S.- Financial Accounting- S. Chand & Company, New Delhi
2. Shukla M.C., Grewal T.S, Gupta, S.G., Advanced Accounts, S.Chand & Co. New Delhi,2013
3. Dr. Guru Prasad Murthy- Financial Accounting- Himalaya Publishing House 2010
4. Gupta.R.G., Gupta. V.k. Financial Accounting Fundamental. S.Chand & Co. New Delhi 2016
BBA216: COST ACCOUNTING
Objectives: To acquaint the students with basic concepts used in cost accounting and
various methods involved in cost ascertainment systems.
Basic aspects of Cost Accounting: Cost Concepts and Classification of Costs.
Distinction between Financial and Cost Accounting, Elements of Cost.
Unit 1
Materials: Accounting and control systems procedures and techniques, pricing of
material issues.
Labor: Accounting, system of wage payment, incentive Plans, Direct expenses,
Unit 2 Meaning of Overheads, Classification, allocation, apportionment and absorption of
overheads.
Unit or single output costing cost sheet, Reconciliation between profits shown by
Unit 3 cost and financial statement
Unit 4 Operating Costing. Job, Batch and contract costing
Process Costing: Treatment of Normal and Abnormal Losses and Effectiveness, by
Unit 5
Product and Joint Products.
Suggested Readings
1. Jain S.P and Narang KL: Cost accounting. New Delhi, Kalyani Publishers, 2016
2. Arora M.N., Cost Accounting. New Delhi, Vikas Publications. 2009
3. Lal B.M Nigam, I.C. Jain- Cost Accounting: Principles and Practice'’, Prentice Hall of India, New
Delhi 2014
4. Bhar .B.K. Cost Accounting .Academic Publisher, Kolkata 2010
BBA217: FUNDAMENTALS OF COMPUTER
Objectives: -To make students aware about basics of computer and to input basic knowledge
about MS-OFFICE in Part B.
Part – A : Theory
Introduction to computers- definition, a simple model of computer, Characteristics of
Unit 1 computer systems, Input and Output devices, Computer languages-low level, High,
Hardware and Software.
Data need of data processing, information and its need, levels of information, Quality
of information. Comparison of manual and electronic storage of data, Organization of
Unit 2
data as file, use of information in data processing systems, various Data processing
methods.
Need and types of software – system software, application software, packages and
Firmware. Types of computer languages - machine, assembly, high level. Translators
Unit 3 - assembler, compiler, interpreter. History and introduction of Operating system
(Windows and Unix), booting process
GUI Concept, windows basics, Desktop, My Computer, Recycle bin, Internet
Unit 4 explorer, Task bar, Start button, Folder, Toolbars, Maximize-Minimize button, Scroll
bars, Title bar and Status bar.
Principals of data communication and networking - general features and tasks of a
communication system, Concept of LAN, MAN and WAN. Introduction to e-
Unit 5
commerce, advantages and growth. Types of viruses and worms, virus detection
and prevention, firewalls
Part- B : Practical
Office Automation Lab
2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 Microsoft Word – Mail merge.
Microsoft Excel – Formulas, Graphs, Basis statistical formulae.
Microsoft Power Point – Creating effective presentations.

Suggested Readings
1. Sinha .P K. Computer Fundamentals. BPB Publications. 2004
2. Jain Satish .IT Tools and Business Systems (DOEACC 'O' Level).BPB Publications,2004
3. Bangia.R.Computer fundaments and information technology. Firewall 2008
4. Rajaraman .V.Fundamental of computer. Paperback 2015
5. Goel .Anita.Computer fundamental. Person2012

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 SYLLABUS
BACHELOR OF BUSINESS ADMINISTRATION
(B.B.A.)
SEMESTER III

BBA311: PERSONALITY DEVELOPMENT

Objectives: - The purpose of this course is to Identify the key principles of a good personality,
common courtesy, professional manners, and the Golden Rule as they are practiced in the
workplace environment.
Introduction: Define personality, Personality determinants, Personality Factors-
environmental, educational, Situational, Traits for Building Positive Personality,
Unit 1 Developing Positive Personality – Subconscious Programming, Conscious
Programming, Defensive Approach, Imaginary Anchoring, Physical Action, and
Domino-effect.
Five Pillars of Personality Development: Introspection, Self Assessment, Self
Appraisal, Self Development, Self Introduction, Self Esteem, Attitude Building –
Unit 2 Emotional, Informational, Behavioral Component, Attitude Formation –
Environment, Experiences, Education, Types – Positive and Negative attitude
Assertiveness – Definition, techniques for assertiveness, assertive behavior, assertion
Unit 3 strategy, Tools used for Assertion, Time management – Definition, Benefits, Time
Management Tips.
Conflict and Stress Management; Definition of Stress, symptoms, Types of Stress,
Unit 4
Reasons for stress, Managing Stress, Management of conflict, Causes of Conflict.
Work ethics, Good manners & etiquettes Interpersonal relationships-Analysis of
Unit 5
strengths & weaknesses.
Suggested Readings
1. Carrol M.Work place counselling. Sage publications, 1999.
2. Jones Welson.Introduction to counselling skills - texts and activities, saga Publications.2005
3. Narayana Rao, S. Counselling and guidance .Tata McGraw Hill, 2002.
4. Readings in HRD - Dr T.V. Rao, Oxford & T.B.H. publishing co.Ltd.
5. Dr. B. J. Prasantham Indian Case Studies in Therapeutic Counselling. Christian Counselling Centre,
Vellore 63 , 2001
6. Dr Sadhana Natu .Personality Development-, Nirali Prakashan 2008

BBA312: MARKETING MANAGEMENT

Objectives: - Create value and growth through innovation in new and existing markets. Learn
the skills of innovation and apply those skills within the context of a marketing strategy framework
Fundamentals of Marketing - Role of Marketing - Relationships of Marketing with
Other functional areas - Concept of marketing mix - Marketing Management of
Unit 1
Product services - Marketing approaches - Selling - Various Environmental factors
affecting the marketing functions
Buyer Behavior - Consumer goods and Industrial goods - Buying motives - Buyer
Behavior Model - Factors influencing buyer behaviour Market segmentation - Need
Unit 2
and basis of Segmentation - Marketing strategy -segmentation - Targeting -
Positioning
The Product - Characteristics - Benefits - Classifications - Consumer goods -
Unit 3 Industrial goods - New product development process Product Life Cycle - Product
Portfolio analysis - Product line and product mix decisions - Branding - Packaging
Pricing - Factors influencing pricing decisions - Pricing objectives - Pricing policies
Unit 4 and procedures - Pricing strategies - Physical distribution - importance of various

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 kinds of marketing channels - Distribution problems - Salesman motivation -
Compensation –Control.
Promotion - Advertising - Publicity - Public relations - Personal Selling - Direct
Unit 5
selling - Sales Promotion Administration.
Suggested Readings
1. Ramaswamy and Namakumari . Marketing Management .3/e Revised, MacMillan I Ltd. 2013
2. Kotler Philip. Armstrong - Marketing Management, Pearson Publications.2009
3. Nair Rajan .Marketing. Sultan Chand and sons 2014
4. Nag .Marketing Strategy .MacMillan Pvt Ltd
5. Kotler Philip. Marketing Management .Prentice Hall of India,2009
6. Saxena .Marketing Management. Tata McGraw Hill Publications.2010

BBA313: PRODUCTION AND OPERATIONS MANAGEMENT

Objectives: - To get acquainted with the basic aspects of Production Management. The course
attempts to discuss various important planning, organizing and controlling aspects of Operations
Management.
Meaning, Nature and Scope of Production Management, Production Planning and
Unit 1 Control, Facility Location; Types Manufacturing Systems & Layouts; Layout
Planning; Work Environment & Industrial Safety
Production Planning and Control and Follow up Operations for Jobbing, batch and
Unit 2 mass production, Role, scope and importance of material management.
Inventory Management: Meaning and functions, Inventory Planning and Control,
Unit 3 E.O.Q., Minimum and Maximum Level, Re-order level, ABC analysis.
Concept of Total Quality (TQ).Quality Assurance: Application of statistical quality
Unit 4 control (ISO Standards), Total quality Management
Concept and scope of purchasing management, Principles and objectives of
Unit 5 purchasing, Purchasing Procedure: requisitioning, selecting source of supply,
Ordering, Delivery.
Suggested Readings
1) Buffa, Sarin: Modem Production Management, John Wiley & Sons, Inc,2013
2) Chase, R.B., Jacobs FR,:: Production and Operation Management, Mc Graw Hill, Higher Education
2000
3) Laufer A.C.: Operations Management, South Western, 1979 Publisher
4) K.C Arora “Production And Operations Management”-,Firewall Media 2004

BBA314: ORGANIZATIONAL BEHAVIOR

Objectives: - The course objective is to help the student comprehend perceive and
understand dynamic nature of groups and intergroups behavior in Organization with a view
to enable him to develop and adopt effective strategies to influence it. It also aims at
helping the students develop Decision making skills through case discussions
Meaning- Definition- Scope- Disciplines Contributing to Organizational Behavior –
Models and Approaches of Organizational Behaviors, Organization goals,
Unit 1 determinants of goals, goal displacement, goal distortion, organizational and
industrial goals, integration of goals. Concept and determinants of organization
structure
Attitudes and perception: Concept of attitude; attitude, opinions and beliefs;
attitudes and behavior; formation of attitude; factors determine formation of
Unit 2 attitude, attitude measurement; attitude change. Definition and meaning of
perception; perceptual process; factors influencing perception
Concept of Group and Group Dynamics; Types of Groups; Formal and Informal
Unit 3
Groups; Stages of Group Development, Theories of Group Formation; Group
2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 Norms, Group Cohesiveness; Group Think and Group Shift. Group Decision
Making; Inter Group Behavior, Transactional Analysis.
Organization Culture and Conflict Management: Organizational Culture Concept,
Functions, Socialization; Creating and sustaining culture; Managing Conflict –
Unit 4 Sources, types, process and resolution of conflict; Managing Change; Managing
across Cultures; Empowerment and Participation.
Organizational Change : Introduction, Meaning, Forces for Change, Types of
Change, Meaningof Planned Change, Types of Change, Managing Planned Change,
Unit 5 Change Process, Change Agents, Action Research, Human Reactions to Change,
Causes of Resistance to Change, Overcoming Resistance to Change.
Suggested Readings
1. Prasad, L.M.; Organizational Behaviour, Sultan Chand &Sons, 2014
2. Stephen P., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt. Ltd.”, New Delhi, 2012
3. Luthans, Fred; Organizational Behaviour, Tata McGraw Hill, New Delhi, 2011
4. Chabbra, T.N. & Singh, B.P., Organization Behavior, Sultan Chand & Sons.
5. Khanka, S.S.; Organizational Behaviour, Sultan Chand and Sons, New Delhi. 2004
6. Joseph, Weiss; Organization Behaviour and Change, Vikas Publishing house, 2004.
7. UdaiPareek, T.V. Rao&Pestonjee, D.M. : Behavioural Process in Organization- tata mcgraw hill
publication 2003

BBA315: CORPORATE ACCOUNTING

Objectives: - The paper is designed with the view to make students prepare for company
accounting and its applications
Accounting for share capital
a) Share Capital: Issue, Forfeiture, Reissue of Forfeited Shares
Unit 1 b) Buy Back of Equity Share
c) Issue of Debenture
a) Redemption of Preference Share
Unit 2 b) Redemption of Debenture
a) Underwriting of shares and debentures
Unit 3 b) Profit prior to incorporation
c) Liquidation of Companies
Preparation of Final Accounts: - Meaning, Profit and Loss accounts, Balance Sheet,
Unit 4
Provision and reserve and Managerial Remuneration
Accounting for Amalgamation of Companies, Accounting for Internal
Unit 5
Reconstruction
Suggested Readings
1. Maheshwari S.N .Corporate Accounting. New delhi ,Vikas Publishing house, 2009
2. Shukla, M.C, Grewal T.S. Gupta S.C.Advanced Accounts.New Delhi, S Chand and Co. 2008
3. Rajpurohit , joshi. Corporate Accounts. Rajasthan Pathaya Prakashan,2012
4. Rajpurohit , joshi .Corporate Accounts, (Hindi) .Rajasthan Pathaya Prakashan 2012
5. Gupta , Radhaswamy. Company Accounts .New Delhi,Sultan chand and Sons 2014
6. Goyal V.K., Goyal, Ruchi, Corporate Accounting.New Delhi,PHL Learning Pvt. Ltd. 2012

BBA316: APPLIED INFORMATION TECHNOLOGY

Objectives: - This provides skills and knowledge to lead the analysis, implementation and
management of emerging and converging information and communication technologies as they are
integrated into the business process to support organizational strategic goals
Data & Information, Information as a Resource, Information in organizational
Unit 1 Functions, System concepts – Components of an IS – IS resources – Fundamental
roles of IS applications in business.

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 Internet: History of the World Wide Web, difference between internet and intranet,
Unit 2 web browser and its functions, URLs, domain names, search engines. Brief
introduction to internet protocols – TCP/IP and UDP.
Unit 3 Application of IT: E-filling, Teleconferencing and E-conferencing
Introduction to Database: Need for DBMS, advantages of DBMS, views of data,
instances and schema data independence, database administrator, database manager,
Unit 4
overall structure of DBMS, Entity Relationship Model: Entities, attributes,
relationship
System Concept: Definition, Characteristics of a System: Organization, Interaction,
Interdependence, Integration, Central Objective. Elements of a System: Outputs and
Unit 5 Inputs, Processor(S), Control, Feedback, Environment, Boundaries and Interfaces.
Types of Systems: Physical or Abstract Systems, Open and Close Systems, Man-
Made Information Systems. System Development Life Cycle (SDLC)
Suggested Readings
1. ”O”level module MI –R3 Peal software
2. Jain Satish.IT tools and applications.BPB publications.2004
3. Aksoy Peline.Applied information technology. LIMS
4. Bangia .R. Computer fundaments and information technology. Firewall 2008
5. Das Sudipto.A Complete guide to computer fundamenta.university science press 2010

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 SYLLABUS
BACHELOR OF BUSINESS ADMINISTRATION
(B.B.A.)
SEMESTER IV

BBA411: RESEARCH METHODOLOGY

Objectives: - To make students theoretical information about procedures and techniques of
research and also its applications in various fields.
Research -Meaning its Types and Process, Research Problem-Identification and
Unit 1
Definition, research design and its process.
Data:-Types, Methods of collection, observation, schedule, interview and
Unit 2
questionnaires
Unit 3 Introduction of Sampling, Sampling Design and Sampling Method.
Basic concepts of hypothesis and its testing for small samples and large
Unit 4
sample. Parametric test-z, t and f tests for analysis of variance, Chi-Squre test.
Unit 5 Report writing, referencing, citations and Bibliography
Suggested Readings
1. Khanchandani Aarti, Gupta Vandana.Business Research Methods, Books Treasure. Ahmadabad, 2015.
2. Kothari, Research Methodology, New Age Publications.2014
3. Sharma V.P., Research Methodology .Panchsheel Prakashan
4. Dipak Kumar Bhattacharya. Research Methodology.Excel Books. 2013
5. Krishnaswamy K.N. Siva Kumar Appa Iyer, Mathirajan: Research Methods. Pearson Publications 2006

BBA412: MANAGEMENT ACCOUNTING

Objectives: - This paper aims to have analysis framework in field of accounting which helps
the management of an enterprise
Introduction to Management Accounting – Origin, scope, functions and principles.
Unit 1 Ratio Analysis: Meaning of Ratio; Necessity and Advantages of Ratio Analysis,
Types of Ratios: Profitability ratios, turnover ratios, liquidity ratios, leverage ratios.
Analysis of Corporate Performance: Fund Flow Statement: Meaning of Funds, Fund
Unit 2 Flow Statement, Working Capital, Causes of changes in working Capital, Performa
of Adjusted Profit and Loss Account, Cash Flow Statement (As 3)
Meaning of Budget and Budgetary Control , Objective of Budget and Budgetary
Control, Limitations of Budget and Budgetary Control Types/classification of
Unit 3 Budgets According to Time i) Short Term ii) Long Term According to Flexibility
i) Flexible ii) Fixed
Marginal Costing and profit planning, practical application of marginal costing
Unit 4
techniques
Standard Costing and Variance analysis: Meaning of Standard Cost and Standard
Unit 5
Costing; Variance Analysis material; labor and overhead.
Suggested Readings
1. Hingorani,N L.and Rmanathan,A R.Managment accouniting,new delhi,Sulatn chand ,1992.
2. Khan and Jain. Management Accounting. New Delhi, Tata McGraw Hill. 2013
3. Panday I.M., Management accounting, New Delhi,vikas publishing house 2009
4. Vij.Madhu.Financial and management Acounting,Anmol publications,2008
5. Heitger,L E and Matulich Serge.Financial Accounting.Tata Mcgraw hill,1990

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 BBA413: BUSINESS ENVIRONMENT
Objectives: - The primary objective of this course is to acquaint the students to emerging trends
in business environment; and to develop the ability to analyze the competitive business environment
to appraise the environmental pressures on business; to understand the government policies and
current issues in Indian perspective
Elements of business environment: nature and factors in business environment,
Unit 1 elements of economic environment, politico-legal environment, socio-cultural
environment.,
Globalization and characteristics of Indian Economy Globalization and International
Unit 2 environment of business; Features of Indian Economy, contemporary economic
reforms, financial system in India
Business and Government: Economic role of Government: monetary policy and its
Unit 3 implications for business; Fiscal policy and budget; Planning in India
Industrial Policy in India, Government’s policy towards small scale sector, foreign
Unit 4
direct investment policy; competition policy and information economy; Trade policy
Emerging Issues; Corporate social responsibility; Environmental and sustainability
Unit 5 issues in development; issues in Corporate Governance in India; India and WTO;
FEMA and its role in Indian Retail sector
Suggested Readings:-
1. Sheikh .business environment .New Delhi ,Pearson Education ,2010
2. Bedi, Suresh. Business environment. New delhi,Excelbooks, 2009
3. Mittal, Vivek. Business environment.Excelbooks,New delhi,2011
4. Justin,Paul.Business environment .Tata McGraw Hill, New Delhi 2009
5. Cherunillam Francis, business environment, Himalaya Publishing House,2014
6. Ghosh. Business Environment, Oxford University press. 2014

BBA414: MONEY, BANKING AND INSURANCE

Objectives: - The objective of the course is to develop the skills required for understanding
India’s most challenging and important financial services sector. Banking & Insurance services will
enable the student to have an insight to the core services sector and how it works.
Money and characteristics of money, its static and dynamic functions, Influence of
Unit 1 money on functioning of economy: Role of money in capitalist, socialist and planned
economy.
Value of Money: Meaning, Changes in value of money; causes and economic
Unit 2 consequences. Meaning, Causes and Effects and control of Inflation and Deflation.
Meaning of Reflation, Disinflation and Stagflation
Meaning, Definition, Functions and Importance of banking, Central Bank: Role,
Organization, Functions, Methods of credit control, banking financial institutions.
Unit 3
Overview of different types of banking in India: - Retail Banking, Commercial
banking, and Regional Rural Banking
Emerging trends in banking sector: Universal Banking, E-Banking, NABARD and
Unit 4 IBRD Act. Basis of banking regulatory mechanism for banking and insurance sector
in India.
Concept of Insurance, Relevance of Insurance to the emerging socio-economic needs
of all the sections of society including Industrial sector, Intermediaries in Insurance
Unit 5 business. Types of Insurance: Life, Non-Life (general), Health, Pension, Social
Security and Retirement Benefits
Suggested readings
1. Sundaram&Varshney. Banking, Theory Law and Practice .New Delhi, Sultan Chand & Sons; 2014
2. Desai Vasant. Development Banking & Financial Intermediaries. New Delhi, Himalaya Publishing
House; 2001.

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 3. Varshney & Malhotra.Principles of Banking.New Delhi, Sultan Chand & Sons, 2005
4. A.Gajendran ,”Banking And Financial System .New Delhi,Vrinda Publications,2012
5. Mishra M.N.Principles and Practices of Insurance. New Delhi,S. Chand And Co; 2008
6. Jyotsana Sethi,NishwanBhatia,”Elements Of Banking And Insurance.New Delhi,PHI Learning Private
Limited,2012

BBA415: BUSINESS ENTREPRENEURSHIP

Objectives: - The course is designed to provide study and analysis of the distinctive factors that
influence entrepreneurial activity in various cultural environments; and to encourage
entrepreneurial spirit and skills.
Entrepreneurship: Definitions and core elements, Process of Entrepreneurship,
Unit 1 Entrepreneurial Competencies, Barriers to Entrepreneurship, Identification of
business opportunities, Entrepreneurship and Innovation
The entrepreneur: definition, emergence of entrepreneurial class; theories of
Unit 2 entrepreneurship; role of social economic environment; characteristics of
entrepreneur; leadership; risk taking; decision making and business planning.
Role of entrepreneur: Role of an entrepreneur in economic growth as an innovator,
generation of employment opportunities, complimenting and supplementing
Unit 3
economic growth, bringing about social stability and balanced regional development
of industries: role in export promotion and import substitution.
Promotion of a Venture: Opportunities analysis; external environmental analysis
economic, social and technological; competitive factors; legal requirements of
Unit 4
establishment of a new unit and rising of funds; Venture capital sources and
documentation required..
Entrepreneurial Development Programmes (EDP): EDP, their role, relevance and
Unit 5 achievements; role of government in organizing EDP’s critical evaluation
Suggested Readings
1. Vasant, DCSAI.Entrepreneurship, New Delhi,Himalaya Publishing House,2003.
2. Taneja & Gupta ,SL. Entrepreneurship Development. 2004, Paperback
3. Pandey, I.M.; Venture Capital –The Indian Experience.New Delhi,Prentice Hall of India, 2003.
4. Tandon B.C.Environment and Entrepreneur. AllahabadChug Publications.
5. Peter F Drucker. Innovation and Entrepreneurship. Heinemann London 2006

BBA416: INCOME TAX: LAW AND PRACTICE

Objectives: - This paper deals with direct tax and its practice related to all major heads.
Income Tax Act-1961- Meaning and Definitions-Income, Person, Assesse,
Unit 1 Assessment year, previous year Income From Agriculture Exempted Income,
Residential Status of an Assesse and incidence of tax
Unit 2 Income from Salaries (sec. 15 to 17). Income from House Property (sec. 22 to 27
Unit 3 Profits and Gains Business or Profession (Sec. 28 to 44 D)
Unit 4 Capital Gains (sec. 45 to 55), Income from Other Sources (56 to 59
Clubbing of Income, Set off and carry forward of losses. Gross total Income-
Unit 5 deductions u/s-80.(80 C 80CCC, 80CCD, 80CCF, 80D, 80DD,80DDB,80E,80G
& 80 U )Computation of Total Taxable Income of an Individual
Suggested Readings
1. Singhania,Vk. Singhania Monica .Students Guide To Income Tax (Including Service Tax,
Vat).Taxman allied service 2015-16
2. Mahrotra.HC.Income Tax. Agra Sahitya Bhawan Publications, 2015
3. Lal, B.B. Income tax. Pearson

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
4. Drgirishahuja, Harigupta.Professional applications to direct taxes: law and practice. New Delhi ,Bharat
Law House Pvt. Books. 2015

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 SYLLABUS
BACHELOR OF BUSINESS ADMINISTRATION
(B.B.A.)
SEMESTER V
BBA511: FINANCIAL MANAGEMENT
Objectives: - The purposes of this course is to acquaint the students with the broad framework
of financial decision making in a business unit
Nature and scope of financial management, finance functions, financial goals and
Unit 1 changing role of financial management. Cost of Capital: Cost of debt, preference,
equity capital and retained earnings, weighted average.
Working capital policy-overall considerations-importance of working capital
Unit 2
management. Estimation of working capital
Investment decisions: Capital budgeting process, various appraisal methods-Average
rate of return-payback period DCF methods, NPV, IRR and profitability index,
Unit 3
Merits
and demerits of appraisal methods-conflicts in decision making capital rationing.
Financing Decision: Operating and financial leverage, total leverage. Capital
structure
Unit 4 their-net income and net operating income approaches- optimal capital structure,
Factors affecting capital structure.
Dividend decisions- dividend theories, Determinants, importance of Dividend policy,
Unit 5 Cash Management, Receivable management and Inventory Management.
Suggested Readings
1. Chandra Prasanna. Financial Management Theory and Practice New Delhi. Tata McGraw Hill.2014.
2. Khan M.Y. and P.K.Jain .Financial Management: Text and Problems. New Delhi, Tata McGraw Hill
pvt ltd.2012
3. Pandey I.M. Financial Management. New Delhi, Vikas Publishing House.2015
4. Kishore, Ravi M. Financial Management.Delhi,Taxman Publications. 2012
5. Agarwal, Mishra. Financial Management. RBSA Publisher 2012

BBA512: QUANTITATIVE METHODS

Objectives: - The objective of the course is to make the students familiar with some basic
statistical and linear programming techniques. The main focus, however, is in their applications in
business decision making.
Operation Research: Nature, significance, purpose and limitations, Methodology of
Unit 1 operation research.
Algebra of vectors and matrix and determinants: Addition, subtraction, multiplication
Unit 2 and inversion of matrix, solution of system of linear equations with the help of matrix
algebra
Linear Programming: Concept, Assumptions and Usage in business decision making
.linear Programming problem: formulation, methods of solving: graphical and
Unit 3
simplex, duality; concept, Significance, usage & application in business decision
making.
Transportation& assignment problems: General structure of transportation problem,
solution procedure for transportation problem, methods for finding initial solution,
Unit 4 test for optimality. Maximization transportation on problem, transportation problem.
Assignment problem approach of the assignment model, solution methods of
assignment problem, maximization in assignment, unbalanced assignment problem.
Network Analysis using PERT and CPM: Concepts, Drawing Network and
Unit 5
Numbering Events project time and crashing the activities.
Suggested Readings

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 1. Gupta, S.P. & Gupta, P.K.Quantitative Techniques and Operations Research. New Dehi, Sultan
Chand &Sons, 2014
2. Kapoor, VK. Operations research. New Delhi ,Sultan Chand publications 2014
3. Sharma, J.K.Operations Research: problems & solutions. Macmillan India Ltd., 2nd edition, 2009
4. Gupta, Gupta, Manmohan .Business statistics and Operation research .New Delhi, Sultan Chand and
Sons. 2013
5. Gupta, S.P. & Gupta, P.K.Quantitative Techniques and Operations Research. New Delhi, Sultan Chand
&Sons, 2014

BBA513: INDIRECT TAXATION

Objectives: - This paper equips the students with application of Indirect Tax.
Introduction of Indirect Tax, Central Sales Tax: Introduction, Interstate sales and
Unit 1
declared goods, Computation of Tax, Registration of Dealers, Penalty
Service Tax: Nature of Service Tax, Taxable and Tax free services,
Unit 2
Valuation of Service Tax, Registration for Service Tax , Penalties.
Value Added Tax: Introduction, Merits and demerits of VAT, Input Tax Credit,
Unit 3
Different modes of Computation of VAT, Registration, Tax assessment, Penalties
Central Excises Act: Introduction, classification of goods, Basis of Excise Duty,
Unit 4
Computation of Excise duty, CENVAT
Customs Act: Nature of Custom Duty, Types of Custom Duties, Valuation for
Unit 5
Custom Duty.
Suggested Readings
1) Dr. Vinod K. Singhania& Dr. Monica Singhania .Students’ Guide to IncomeTax with Service Tax and
Value Added Tax. New Delhi, Taxmann Publications Pvt. Ltd. 2016
2) Datey,VS. Indirect Taxes: Law and Practice. New Delhi, Taxmann Publications Pvt Ltd. 2015
3) Bangar Yoggendra,Bangar Vandan,Sodhani Vineet.Aadhya’s Students guide to indirect taxes (in
Hindi)Jain book agency 2015-16
4) Mahrotra, H.C .Income Tax: Indirect Tax. Agra, Sahitya Bhawan Publications. 2015-16

BBA514: AUDITING
Objectives: - This paper equip the students with application of Auditing in Business Decisions.
Auditing: Meaning, Objective, Frauds, Errors, Accounting and Auditing, Type of
Unit 1 auditing, Advantage and Limitation of Audit, Internal Control, Internal Check,
Internal Audit, Internal Control system regarding Purchase, Sale, Salaries and Wages
Audit procedure: Planning of Audit, Audit programme, audit procedure, Audit
Unit 2 working paper s. Vouching: Meaning, Importance, Vouching of Cash and Trading
Transaction,
Verification & valuation of assets & Liabilities, Auditor's Report: Clean & qualified
Unit 3
report.
Unit 4 Company Auditor: Appointment, Qualification, Powers, Duties and liabilities
Special points in the audit of banking companies, General Insurance
Unit 5 Companies, educational institutions & clubs Investigation: Meaning, Objective,
Procedure, various kind of Investigation
Suggested Readings:-
1) Gupta, Kamal. Contemporary. New Delhi Tata Mc Graw Hill. 2004
2) Tandon, B. N.Principles of Auditing.New Delhi, S chand & co. 14th edition
3) Sharma , T. R.Principles of Auditing & Problems Agra, Sahitya Bhawan .2015
4) Bansal Surbhi, Auditing and Assurance, Best word’s Publication Pvt. Ltd 2015

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 BBA515: BUSINESS ETHICS AND ETHOS
Objectives: - This course has been designed to create a mindset of value system among the
students who are the future managers. The course aims to sensitize the students on ethical standards.
Meaning, Definition, Nature, Scope and Importance of Ethics, Relevance of values,
Unit 1
Ethics and Moral Decision Making
Ethical Issues related with Advertisement, Finance, Investment, Technology; Secular
Unit 2
versus Spiritual Values in Management; Work ethics: concept of Swadharma.
Corporate Social Responsibility: Social Responsibility of business with respect to
Unit 3 different stakeholders, Arguments for and against Social responsibility of business,
Social Audit
Relationship between Ethics & Corporate Excellence-Corporate Mission Statement,
Unit 4 Code of Ethics, Organizational Culture, TQM, Brain Stilling, Intuition, Intellectual
rational brain versus Holistic Spiritual Brain
Gandhian approach in Management and Trusteeship: Gandhiji’s doctrine of Satya
Unit 5
and Ahimsa, Relevance of Trusteeship principle in modern business
Suggested Readings
1. Mehta Jyotsana, Gupta Preeti.Business Ethics and Ethos. New Delhi,Pragati Prakashan. 2009
2. Business Ethics:Ferando,Pearson Publication 2009
3. Albuquerque, Daniel. Business Ethics, Oxford Publishers.2010-2011.
4. Paliwal Manisha.Business Ethics. New Delhi, New Age Publishers 2011
5. Mruthyunjaya HC.Business ethics and value system. New Delhi, PHL Learning 2013
BBA516: MANAGEMENT INFORMATION SYSTEM
Objectives: - The objective of the course is to develop the basic understanding MIS for
business organizations..
Introduction: Definition, Purpose, Objectives and Role of MIS in Business
Organization with particular reference to Management Levels. MIS Growth and
Unit 1 Development, Location of MIS in the Organization – concept and design.
Transaction Processing System, Decision Support System, Executive Information
system, Expert System, and the recent developments in the field of MIS
System Developments: Concept of System, Types of Systems – Open, Closed,
Deterministic, Probabilistic, etc. Relevance of choice of System in MIS, Integration
Unit 2
of Organization Systems and Information Systems, System Development Life Cycle,
System Analysis, Design an Implementation, MIS Applications in Business.
Information Concepts: Data and Information – meaning and importance, Relevance
of
Unit 3 Information in Decision Making, Sources and Types of Information, Cost Benefit
Analysis, Quantitative and Qualitative Aspects, Assessing Information needs of the
Organization.
Information Technology: Recent Developments in the Field of Information
Unit 4 Technology: Multimedia Approach to Information Processing. Decision of
Appropriate Information Technology for proper MIS.
MIS Tools Computer Hardware - Computer Software - File and Database
Unit 5
Management Systems Computer Communications - Internet and Intranet.
Suggested Readings:-
1. Gupta, A.K, “Management Information System. New Delhi,S Chand Puplications,2003.
2. Arora, Ashok&Bhatia, Akshaya, “Management Information System”, Excel Books, New
Delhi, 2002
3. Basandra, Suresh Management Information System. New Delhi, Wheeler Publishing, 1999
4. O’Brien, James A.Management Information System. New Delhi, Tata McGraw Hill, 7th edition, 2008
5. Javadekar, W.S.Management Information System. New Delhi,Tata MacGraw Hill
Publication, 2003

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 SYLLABUS
BACHELOR OF BUSINESS ADMINISTRATION
(B.B.A.)
SEMESTER VI

BBA611: INDUSTRIAL LAWS

Objectives: - This course is designed to make the students understand basic concept behind
Procedural substantive and protective legislation relating to Industrial laws
Industrial Disputes Act, 1947: Concept, objective, and significance, Authorities;
procedure and powers; unfair labour practices, penalties (Definition, Authorities for
Unit 1 the settlement of disputes, methods of settlement, collective bargaining, conciliation,
arbitration and adjudication, strikes and lockouts, lay off and retrenchment, change of
service conditions)
Industrial Employment (Standing Orders) Act, 1946: Object, applicability,
Unit 2
interpretation, appeal, disciplinary actions and grievance procedure
The Indian Trade Union Act.1926: Object, scope and major provisions Factories Act,
Unit 3
1948: Object, scope and major provisions; Authorities, compliances and penalties
Minimum Wages Act, 1948: Object and scope; Minimum Wages Act, Advisory
Unit 4 Board,
Central Advisory Board; Authority and claims, compliances, offences and penalties
Unit 5 Payment of Bonus Act, 1965: Object, application and major provisions
Suggested Readings:
1. Malik,P.L.Industrial Law .Eastern Book Company, 2007
2. Dr. S.K. Puri. Labour and Industrial Laws. Ellahabad New Agency
3. Seth D.D. Commentaries on Industrial Disputes Act. New York Library ,2012
4. Kulshreshtha D.K. Labour Legislation .Agra, LaxmiNarainAgarwal
5. Sinha, Sinha, Priyadarshini Seema Shekhar.Industial Relations.Trade Unions and Labour
Legislation.Pearson Education. 2013

BBA612: RETAIL AND ADVERTISING MANAGEMENT

Objectives: - To expose students to the different ways of approaching the retail marketplace, to
learn a set of retail and advertising principles and to feel more confident about practical uses of
marketing
Unit1Introduction: Definition, Nature, Importance of Retailing; Retailing
Unit 1 Environment- Economic Forces, Social Forces, Technological Forces, Competitive
Forces
The retail consumer, Consumer purchase behavior, Buying process, Factors affecting
Unit 2 consumer behavior and decision; Approaches: Consumer individual and
sociological approach
Retail store location and formats: Retail location strategies and types of location site,
Retail store layout- Exteriors and interiors, corporate change, Retailor cooperative
Unit 3 and voluntary system, departmental stores, discount stores, super markets,
Telemarketing
Meaning Definition and objectives of Advertising, Types of advertising, and the
Unit 4 advertising agency: Function & types, Advertising Agency compensation. Ethics in
Advertising
Steps in Advertising Strategies. Creative Strategy-Various appeals and execution
Styles, General idea of What Great Advertising Thinkers say-both Indian and
Unit 5 foreign, Print advertising, Electronics advertising, outdoor advertising, direct mail
advertising.

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
Suggested Readings
1) Nair Suja .Retail Management.paperback 2010
2) Mahendra Mohan: Advertising: Concepts and Cases. New Delhi, McGraw Hill 2008
3) Rathore. B.S .Advertising Management. Himalaya publishing house
4) Jain ,S.C.Vikraya Kala EvamVigyapan (Hindi)
5) Kolter, Keller, Koshy, Jha .Marketing management. Pearson publications Pvt.Ltd. 2009
6) Tyagi C.L. Kumar Arun. Advertising management. Atlantic publisher 2004

BBA613: STRATEGIC MANAGEMENT

Objectives: - The objective of the course is to equip the students in developing strategic
decision making skills by scanning the business environment and coming to a conclusion.
Business Policy & Strategic Management: Meaning & Definition, Importance,
Difference between business policy & strategic management. Concept of Strategy,
Unit 1 Levels of strategy, 5 p’s of strategy, strategic decision making, issues in strategic
decision making, introduction to strategic management, advantages and
disadvantages of strategic management, strategic management process
Strategic Intent: Establishing strategic intent, concept of stretch, leverage and fit,
formulation of mission & vision, business definition, goals and objectives, role of
Unit 2 objectives, characteristics of objectives, pre-requisite for sound objective-setting,
strategic business unit. Corporate-Level /Grand strategies: Expansion, stability,
retrenchment, combination strategies. Business-Level /Generic strategies:
Strategy Formulation: Concept of environment, Environmental appraisal, SWOT,
Unit 3 organizational appraisal, corporate level & business level strategies
Strategic Analysis & Choice: Process of strategic choice, subjective factors in
Unit 4 strategic choice, corporate and business level strategic analysis, contingency
strategies, strategic plans.
Strategy Implementation: Nature of strategy implementation, barrier to strategy
implementation, interrelationship of formulation and implementation, project
implementation, procedural implementation, structural implementation, behavioral
Unit 5 implementation. Personnel plans and policies, integration of functional plans and
policies. Strategic evaluation and control: Techniques of strategic evaluation and
control.
Suggested Readings
1. Lawrance, Jauch and William Blucck .Business Policy and Strategic Management. McGraw Hill Intl
1998.
2. Glueck, William F.: Strategic Management and Business Policy, 3rd ed., New York McGraw Hill
1987.
3. Jain, P.C.L.Strategic Management (Hindi), 2005
4. Hamel, G. and Prahlad, C.K.: Competing for the Future, Boston.Harward Business School Press.1994
5. Ansoff, H. Igor. Implanting Strategic Management.Englewood Cliffs, New Jersey, Prentice Hall Inc.
6. Kazmi.A. Strategic Management and Business Policy, McGraw-Hill 3rd ed.2012.

BBA614: E-BUSINESS
Objectives: This course introduces students to various aspects and models for e-business.At the
end of the course participants should have an understanding of the impacts which e-business is
having on society, markets commerce
Introduction to e-business: Electronic Business, Electronic Commerce, Types of
Electronic Commerce, Benefits, Limitations and Barriers of E-commerce, Electronic
Unit 1 Commerce Models, Value Chains in Electronic Commerce, E Commerce in India.,
Web Based Tools for Electronic Commerce, Intranet, Composition of Intranet,
Business Applications on Intranet, Extranets. Electronic Data Interchange,

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 Components of Electronic Data Interchange, Electronic Data Interchange
Communication Process.
Electronic Payment System Concept of e-Money, Electronic Payment System, Types
of Electronic Payment Systems, Smart Cards, Stored Value cards and Electronic
Unit 2 Payment Systems, B2B Electronic payments, Infrastructure Issues in EPS, Electronic
Fund Transfer.
e-Business Applications & Strategies Business Models & Revenue Models over
Internet, Emerging Trends in e-Business, e-Governance, Digital Commerce, Mobile
Unit 3 Commerce, Strategies for E-Commerce, Internet based Business Models; Legal,
Ethical and Societal Impacts of E-Commerce.
ECRM: Electronic customer relationship management, Definition, application,
Unit 4 ECRM components, advantages, ECRM as a tool to modern business, E-com and
retailing, changing retail industry.
Indian Perspective: Benefits of E-Commerce; Drawbacks and limitations of E-
Commerce; Major requirements in E-Business; Emerging trends and technologies in
Unit 5 E-Business; From E-Commerce to E-Business Web security: Introduction; Firewalls
and transaction security;
Suggested Readings
1. Dave Chaffey E-Business and E-Commerce Management- Strategy, Implementation and Practice, 3rd
Edition, Pearson Education. 2009
2. Bharat Bhaskar Electronic Commerce- Framework, Technologies and Applications, 3rd Edition, Tata
McGraw Hill,2009
3. Efraim Turban, David King, Dennis Viehland, Jae Lee. Electronic Commerce: A Managerial
Perspective. , Pearson Education ,4th Edition,2009.
4. Elias M. Awad. Electronic Commerce- From Vision to Fulfillment, 3rd Edition. PHI Learning, 2007.
5. Joseph, P.T. and S.J. - E-Commerce – An Indian Perspective, Prentice Hall Of India,3rd Edition,
,2008.
6. Schneider Gary P. and Perry, James T . Electronic Commerce Strategy. Cengage Learning, 1st
Edition,2007.
BBA615: FINANCIAL MARKET OPERATIONS
Objectives: The course aims to make students having the knowledge about the financial
institutions, markets ,services and instruments of the country.
Financial system- concept –nature and role of financial system; structure of financial
system, Financial markets in India; classification of financial markets, money
Unit 1 market- its constitutions, functions of money market, money market institutions.
Capital market- primary market, secondary market, functions of capital market,
methods of issue of stock in primary market.
Financial Institutions; Banking and Non-Banking financial institutions, Financial
Unit 2
Instruments and services – concepts and characteristics.
Securities Contract and Regulations Act: Main provisions.Scope of Securities
Contract (Regulation) Act1956.Investors Protections: Grievances concerning stock
Unit 3 exchange dealing and their removal: Grievances cells in stock exchanges: SEBI:
SEBI guidelines: SEBI Objectives Company Law Board: Press: Remedy through
courts
Functionaries on Stock Exchange, Brokers, Registration, duties, Sub Brokers-
Unit 4 Registration and duties, Market Makers, Jobber's, Portfolio consultants
Financial Services: Merchant banking-functions and roles: Credit rating – concept,
Unit 5 functions, and types. Mutual fund –Salient features and its importance
Suggested Readings:
1. Bhole ,LM.Financial Institutions and Markets.New Delhi,Tata McGraw Hill, 2009
2. Pathak Bharati .Financial Institution and Markets.New Delhi, Pearson Education. 2011

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)
 3. A.K. Sengupta and M.K. Agarwal. Money Market Operations in India.New Delhi.Skylark
Publications, 1994
4. Khan M.Y. Indian Financial System- Theory & Practice.New Delhi,Tata McGraw Hill.2011
5. Varshney P.N &Mittal. D.K.Indian Financial System.New Delhi,Sultan Chand & Sons.
BBA616: ECONOMIC LAWS
Objectives: This paper is introduced in order to equip students with laws essential in business
decision making..
FEMA, 1999: Objectives and definitions under FEMA, dealings in foreign exchange,
holding of foreign exchange etc., current account transactions, capital account
transactions, export of goods and services, realisation and repatriation of foreign
Unit 1 exchange, exemptions, authorised person, penalties and enforcement, compounding
of offences, Directorate of Enforcement, Appellate Tribunal, etc.
Procedure relating to various foreign exchange transactions as enumerated in
Exchange Control Manual.
Consumer Protection Act 1986: Genesis of the law; objects and definitions; rights of
Unit 2 consumers under the Consumer Protection Act; nature and scope of remedies,
Consumer protection – appearance before Consumer Dispute Redressal forums.
Money Laundering: Genesis, concept and definitions, various transactions, etc.
Unit 3
obligations of banks and financial institutions
Intellectual Property Laws: An overview of law and procedure relating to patents,
Unit 4
trademarks and copy rights, etc.
Essential Commodities Act: Objects; powers of Central Government, seizure and
Unit 5
confiscation of essential commodities
Suggested Readings
1. Gogna. Economic laws -,New Delhi, Sultan Chand and company 2009
2. Datey.VS. Taxman Allied Services (P) Ltd. New Delhi, Taxmann Publications.
3. Prevention of Money – Laundering Bill, 1999; Bare Act; Indian investment publications, New Delhi
4. Sundar, Anti-Money Laundering and Know Your Customers. New Delhi,MacMillan Publications.
2010
5. Mittal H.C.Economic Law.Mahaveer Book Depot

2016-2017 (I & II Sem), 2017-2018 (III & IV Sem) and 2018-2019 (V & VI Sem)