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DIC Email Copywriting Template

The document provides a template for an email copywriting structure. It includes placeholders for common actions, steps, and unconventional actions that achieve better results. The template explains how to frame an unconventional approach and highlight its benefits over traditional methods.

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Wiktor Antosz
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© © All Rights Reserved
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2K views5 pages

DIC Email Copywriting Template

The document provides a template for an email copywriting structure. It includes placeholders for common actions, steps, and unconventional actions that achieve better results. The template explains how to frame an unconventional approach and highlight its benefits over traditional methods.

Uploaded by

Wiktor Antosz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIC Email

Copywriting Template
Disclaimer:
All the parts of the copy you see being highlighted will be explained in more
detail in the Explanations section of this document.

SL: Why I’ll NEVER <do common action> again…


PV: And why you shouldn’t either

Email:

This email is going to ruffle some feathers.

Because a huge component of how you’ve been taught to do <common


action> is wrong.

And if you ever want access to <desirable result>,

You’re gonna want to consider making this change.

Because most people tell you that in order to get <desirable result>,

You need to:

1. <Take common action/step 1>


2. <Take common action/step 2>
3. <Take common action/step 3>

…And in my experience,

This is about as efficient as chopping down a tree with a butter knife.


I don’t do <common action step 1>, I don’t do <common action step 2>,

And I usually only <take unconventional action> that achieves much better
results than <common action>.

And so do the people I teach:

<image/proof/testimonial>

The trick is to <explain a little bit more about your method/tease it and give
value>...

It may <explain a downside of the method to be realistic>,

But at least it actually works to <get desirable result>.

So if you want to know EXACTLY how I <get MORE desirable results> by


<doing LESS common actions>,

It’s not a secret…

Some of my best <benefit> methods can be found in the brand new


<product name>.

<sign off>
Explanations:
1. <common action>:

This can be anything your avatar / target audience would to to get their
dream outcome.

For example, most copywriters believe that they need to do A LOT of


outreach to get clients.

2. <Take common action/step 1-3>:

For this part of the template, you want to break down the action they’d
normally take into a few smaller steps.

Using the same outreach example from above, here’s how this could look
like:

1. They need to find 40 prospects per day.


2. Outreach & follow up with them until they die.
3. Hope that they’ll get on a sales call after 1000 emails are sent.

3. <take unconventional action>:

This is a different method that you are using to achieve the same result
your target audience wants.

Using the same outreach example, here’s how this could look like:
And I usually only send a few hyper-personalized outreaches that get me
way more replies & sales calls.

4. <explain a little bit more about your method/tease it and give value>:

For this section, you want to give people a hint of what your method does
and why is it different than the <common action>.

Continuing with the same example, here’s how this part could look like:

The trick is to mention very specific details about your prospect’s business
in your outreach.

5. <explain a downside of the method to be realistic>:

In this part, you want to tell people a downside of your method, so it feels
more like genuine advice rather than preaching.

Here’s an example with the same outreach angle in mind:

It may take you more time to understand the prospect’s business,

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