UEFA EURO 2024 Broadcaster Brand Guidelines

BROADCASTER
BRAND GUIDELINES
CONTENTS
1. INTRO 3 TV GRAPHICS 31 5. VISUAL IDENTITY 44 7. PHOTOGRAPHY 93 10. DIGITAL MEDIA 129
MAIN TV GRAPHICS 31
A NEW ERA 4 COLOUR PALETTE 45 OVERVIEW 94 OVERVIEW 130
DIVERSITY 5 PROGRAMMING ELEMENTS 32 TYPOGRAPHY 46 STADIUM GRAPHICS LAYOUTS 95 WEB BANNERS 131
BRAND CONCEPT 6 BACKGROUND LOOP 32 PATTERN 51 PATTERN LAYOUTS 100 MOBILE DEVICES 132
FAN ENGAGEMENT TRIANGLE 7 ANIMATED LOGO 32 STADIUM LAYOUTS 57 DUOTONE PHOTOGRAPHY 102 DESKTOP DEVICES 133
STUDIO LOOPS 33 STADIUM KEY VISUAL 58 UNAUTHORISED USAGES 103 SOCIAL MEDIA 134
TRANSITION WIPE 34 STADIUM CROPS 62
WIPE 34
STADIUM GRAPHICS 68
STADIUM ILLUSTRATIONS 72
2. OFFICIAL MARKS 8 PROMO END-BOARD - TROPHY 35
STADIUM PICTOGRAMS 73
PROMO END-BOARD - 35 8. TROPHY 104 11. APPLICATIONS 135
LOGO 9 FOOTAGE WINDOW COUNTRY FLAGS 74
LOGOTYPE 15 INTER-AD TEASER 36 TROPHY 105 INTERIOR DESIGN 136
WORD MARK 17 INFO CRAWLER 36 OVERVIEW 106 FOOTBALL PITCH 137
ICON 18 LIVE ACTION BOXES 37 BLUE VERSION 108 PRINT 138
LEGAL NOTICE 19 IN-PROGRAMME POINTER 38 6. FAN ILLUSTRATIONS 75 MULTICOLOUR VERSION 109 MERCHANDISING 139
CLEAR AREA 20 END CREDITS 38 EXAMPLES 110
UNAUTHORISED USAGES 21 MINUTE-BY-MINUTE 39 THE FANS 76 UNAUTHORISED USAGES 111
HOST CITY LOGOS 22 HALF-TIME & FULL TIME 39 OVERVIEW 77 MANDATORY USAGE 112
HIGHLIGHTS GROUPS OF 10 FANS 78
COUNTDOWN TO KICK-OFF 40
12. MANDATORY 142
GROUPS OF 4 FANS 82 REQUIREMENTS
COUNTDOWN CLOCK 40 EXAMPLES 87
MAP OF GERMANY 41 UNAUTHORISED USAGES 88 USAGE PRINCIPLES 143
3. ON AIR 26 9. MASCOT 113
ISOLATED FANS 89
TITLE SEQUENCES AND 27 STORYLINE AND NAME 114
BREAK BUMPER TURNAROUND 115
INTRODUCTION 27 4. MUSIC 42 COLOURS 116
OPENING SEQUENCE 28 POSES 121
CLOSING SEQUENCE 29 MUSIC ARTIST 43 TM AND COPYRIGHT 128
BREAK BUMPER 5 SECONDS 30
BREAK BUMPER 3 SECONDS 30
2
1 . I NTRO
A NE W ER A
DI V ER SIT Y
BR A ND CONCEP T
FA N ENGAGEMENT TR I A NGLE
2 . O F F ICI A L M A R KS
3. ON AIR
4 . M US IC
5 . V IS UA L I D E NTIT Y
6 . FA N I LLUS TR ATIO N S
7. PH OTOG R A PH Y
8 . TRO PH Y
01
9. M A SCOT
10. D I G ITA L M E D I A
11 . A PPLI C ATI O N S
12 . M A N DATO RY
R EQU I R E M E NTS
INTRO
3
A NEW ERA
1 . I NTRO
A NE W ER A
After a celebration hosted
DI V ER SIT Y
across Europe for the
BR A ND CONCEP T
60TH anniversary of the
European Championships,
the stage will be set for
Germany to create a fresh
3. ON AIR
chapter of football history
4 . M US IC
with UEFA EURO 2024™.
7. PH OTOG R A PH Y
8 . TRO PH Y
8 . M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
4
DIVERSITY
1 . I NTRO
A NE W ER A
UEFA EURO has the power to unite fans,
DI V ER SIT Y
to embrace and promote diversity and
BR A ND CONCEP T
to celebrate inclusion. Football is for all:
all cultures and countries; all ages and
backgrounds.
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
8 . M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
5
BRAND CONCEPT
BUILDING
1 . I NTRO
A NE W ER A
In 2024, everyone is invited to Germany to
DI V ER SIT Y
create a spectacular celebration of football
and unity.
FOOTBALL
BR A ND CONCEP T
UEFA EURO 2024™: where everyone
A HOME
is welcome.
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
8 . M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
6
FAN ENGAGEMENT
1 . I NTRO
TRIANGLE
A NE W ER A
DI V ER SIT Y
BR A ND CONCEP T FOOTBALL EXCELLENCE
FA N ENGAGEMENT TR I A NGLE The best teams showcasing their skills
and passion in a month of celebration
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
8 . M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
FESTIVITY CULTURE
Fans coming together to celebrate Welcoming fans to Germany from
their teams and enjoy the hospitality all over the world to celebrate
of the host cities diversity and inclusion
7
1 . I NTRO
LOGO
LOGOT Y PE
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
UN AUTHOR ISED USAGE S
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
02
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
OFFICIAL
12 . M A N DATO RY
R EQU I R E M E NTS
MARKS
8
LOGO
1 . I NTRO CONCEPT
Because UEFA EURO 2024™ is all
LOGO about diversity and inclusion, our logo
includes all the colour combinations
LOGOT Y PE
in the flags of UEFA member nations.
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
9
LOGO
1 . I NTRO The logo consists of five elements:
2 . O F F ICI A L M A R KS • Symbol
• Legal notice (TM)
LOGO
• UEFA arch
LOGOT Y PE • Event name and year
• Host country
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
UN AUTHOR ISED USAGE S SYMBOL
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
LEGAL NOTICE
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
UEFA ARCH
12 . M A N DATO RY
R EQU I R E M E NTS EVENT NAME AND YEAR
HOST COUNTRY
The logo should always be reproduced
in its complete form, with no
modifications to any of the elements
or to the spacing between them.
10
LOGO
1 . I NTRO PORTRAIT FULL COLOUR
VERSION
LOGO The portrait version in full colour is
the preferred version of the official
LOGOT Y PE
logo. It is available for dark and light
WOR D M A R K backgrounds.
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
LIGHT BACKGROUND DARK BACKGROUND
11
LOGO
1 . I NTRO PORTRAIT FLAT VERSIONS
LIGHT BACKGROUND
LOGO Flat colour versions have been
designed for situations where the
LOGOT Y PE
full colour logo cannot be used.
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
8 COLOURS 5 COLOURS
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
1 COLOUR - PANTONE 1 COLOUR - BLACK
12
LOGO
1 . I NTRO PORTRAIT FLAT VERSIONS
DARK BACKGROUND
LOGO Flat colour versions have been
designed for situations where the
LOGOT Y PE
full colour logo cannot be used.
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
8 COLOURS 5 COLOURS
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
1 COLOUR - WHITE
13
LOGO
1 . I NTRO LANDSCAPE FULL
COLOUR VERSION
LOGO The landscape version in full colour is
the preferred version.
LOGOT Y PE
A complete set of versions is available
WOR D M A R K
for situations where the full colour
ICON version cannot be used.
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
LIGHT BACKGROUND
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
DARK BACKGROUND
14
LOGOTYPE
1 . I NTRO OVERVIEW
A logotype has been developed to
LOGO be used where space/layouts do not
allow the use of the logo.
LOGOT Y PE
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
5 . V IS UA L I D E NTIT Y FULL COLOUR 1 COLOUR - PANTONE 1 COLOUR - BLACK
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
1 COLOUR - WHITE
15
LOGOTYPE
1 . I NTRO OVERVIEW
A logotype has been developed to
LOGO be used where space/layouts do not
allow the use of the logo.
LOGOT Y PE
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
1 COLOUR - WHITE
16
WORD MARK
1 . I NTRO OVERVIEW
To complement the official logo and
LOGO visual identity, a word mark has been
developed. This can be used in a single
LOGOT Y PE
flat colour.
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
1 COLOUR - WHITE
17
ICON
1 . I NTRO FULL COLOUR VERSION
The icon in full colour is the preferred
LOGO version. A complete set of versions is
available for situations where the full
LOGOT Y PE
colour version cannot be used.
WOR D M A R K
The icon should always be used with
ICON the word mark.
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
18
LEGAL NOTICE
1 . I NTRO The design of the official marks is unique
and distinctive and is therefore protected.
The ™ symbol on each of the three versions
LOGO
of the official marks is an important part of
LOGOT Y PE each design and should not be repositioned
or removed.
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
19
CLEAR AREA
1 . I NTRO The width of the “0” in 2024 is the minimum exclusion
area around the UEFA EURO 2024™ logo to ensure
visibility and distinctiveness. This area should always
LOGO be kept free of any graphic elements or message.
LOGOT Y PE The dimensions of the exclusion area apply to the
portrait and landscape versions of the official logo
WOR D M A R K
on any kind of background.
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
20
UNAUTHORISED
1 . I NTRO
USAGES
LOGO
LOGOT Y PE
WOR D M A R K
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
Do not move any elements within the Do not change the colours. Do not crop the logo. Do not add texture or effects.
5 . V IS UA L I D E NTIT Y symbol or logotype.
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
EURO2024
Avoid complex backgrounds. Do not use the logo without the Do not distort the logo. Do not change the logo font.
legal notice.
21
HOST CITY
1 . I NTRO
LOGOS
2 . O F F ICI A L M A R KS The logo consist of six elements:
LOGO • Event name and year
• Symbol
LOGOT Y PE
• Legal notice
WOR D M A R K • Host city landmark
• City name
ICON
• Host city designation
LEGA L NOTICE
Use the same logo version for LEGAL NOTICE
CLE A R A R E A EVENT NAME
light and dark backgrounds.
AND YEAR
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
5 . V IS UA L I D E NTIT Y HOST CITY LANDMARK
6 . FA N I LLUS TR ATIO N S THE SYMBOL
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
10. D I G ITA L M E D I A CITY NAME
HOST CITY DESIGNATION
12 . M A N DATO RY
R EQU I R E M E NTS
The host city logo should always

be reproduced in its complete form,
with no modifications to any of
the elements or to the spacing
between them.
22
HOST CITY
1 . I NTRO
LOGOS
2 . O F F ICI A L M A R KS For UEFA EURO 2024™, each host
city has a bespoke logo featuring its
LOGO
chosen landmark in the graphic style
LOGOT Y PE of the UEFA EURO 2024™ brand.
WOR D M A R K Local language versions are available
for the Munich and Cologne logos.
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
23
HOST CITY
1 . I NTRO
LOGOS
2 . O F F ICI A L M A R KS ONE COLOUR
LOGO
Flat colour versions have been
LOGOT Y PE designed for situations where
the full colour logo cannot be used.
WOR D M A R K
These are available for light and
ICON dark backgrounds.
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
11 . A PPLI C ATI O N S 1 COLOUR - PANTONE 1 COLOUR - PANTONE
1 COLOUR - BLACK
12 . M A N DATO RY
R EQU I R E M E NTS
24
HOST CITY
1 . I NTRO
LOGOS
2 . O F F ICI A L M A R KS UNAUTHORISED USAGES
LOGO
LOGOT Y PE
WOR D M A R K
UEFAEURO2024
ICON
LEGA L NOTICE
CLE A R A R E A
HOS T CIT Y LOGOS
3. ON AIR
STUTTGART
4 . M US IC
Do not change the logo font. Do not use the logo without the Do not remove the background from Do not add texture or effects.
6 . FA N I LLUS TR ATIO N S legal notice. the logo.
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
Do not change the colours. Do not move any elements within the Do not crop the logo. Do not distort the logo.
symbol or logotype.
25
1 . I NTRO
2 . OF F ICIA L M A RKS
3 . ON A I R
TITLE SEQUENCES AND
BRE AK BUMPER
INTRODUCTION
OPENING SEQUENCE
CLOSING SEQUENCE
BREAK BUMPER 3 & 5 SECONDS
T V GR APHIC S
MAIN TV GRAPHICS
PROGR AMMING ELEMENTS

BACKGROUND LOOP & ANIMATED LOGO
STUDIO LOOPS
TRANSITION WIPE & WIPE
PROMO END-BOARD - TROPHY /
03
FOOTAGE WINDOW
INTER-AD TEASER & INFO CRAWLER
LIVE ACTION BOXES
IN-PROGRAMME POINTER & END CREDITS
MINUTE-BY-MINUTE &
HALF-TIME AND FULL TIME HIGHLIGHTS
COUNTDOWN TO KICK-OFF &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
ON AIR
5 . VISUA L I DE NTIT Y
6 . FAN I LLUS TR ATIONS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
10. DIGITA L M E DIA
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
26
TITLE SEQUENCES AND
1 . I NTRO
BREAK BUMPER
2 . O F F ICI A L M A R KS INTRODUCTION
3. ON AIR
Within the title sequences and break bumpers
TITLE SEQUENCES AND we are pulled into a vibrant and festive
BRE AK BUMPER UEFA EURO 2024™ brand world - fizzing with
INTRODUCTION cheering fans and packed with iconic EURO action
OPENING SEQUENCE from across different editions, all executed in a
CLOSING SEQUENCE singular illustrative & animated style. For the first
BREAK BUMPER 3 & 5 SECONDS time, classic footage old and new will live and breathe
T V GR APHIC S together within this new brand world.
MAIN TV GRAPHICS We are welcomed to Germany and into the new
PROGR AMMING ELEMENTS Home of Football for UEFA EURO 2024™.
STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
27
TITLE SEQUENCES AND
1 . I NTRO
BREAK BUMPER
2 . O F F ICI A L M A R KS OPENING SEQUENCE
3. ON AIR
The UEFA EURO 2024™ opening sequence
TITLE SEQUENCES AND commences overlooking a 3D scene of Germany, set
BRE AK BUMPER in the brand style.
INTRODUCTION
The camera pull us towards and into the new Home
OPENING SEQUENCE
of Football, as fans flood in from all directions to fill
CLOSING SEQUENCE
the stands.
T V GR APHIC S The camera drops onto the centre circle, cutting to

MAIN TV GRAPHICS an iconic moment of UEFA EURO kicking off the 2024
edition in style. We see more fans flooding the stands
PROGR AMMING ELEMENTS following the trajectory of the ball.
STUDIO LOOPS The scenes that follow are iconic UEFA EURO
TRANSITION WIPE & WIPE moments from across the generations, all competing
PROMO END-BOARD - TROPHY / for the first time on the same stage and executed
FOOTAGE WINDOW
in a striking illustrative brand style. Each player is
driven forward to excellence by their adoring fans,
LIVE ACTION BOXES
emblazed in the colours of their country.
MINUTE-BY-MINUTE & As the sequence unfolds, we see the packed stands
and roof building to complete the stadium.
COUNTDOWN CLOCK We culminate in scenes of the current
MAP OF EUROPE
UEFA EURO 2020™ winners, lifting the Henri
Delaunay trophy high. Celebratory ribbons lift us
4 . M US IC
up above the stadium, then unfolding to reveal the
5 . V IS UA L I D E NTIT Y UEFA EURO 2024™ logo to close.
6 . FA N I LLUS TR ATIO N S Element duration : 30".
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
28
TITLE SEQUENCES AND
1 . I NTRO
BREAK BUMPER
2 . O F F ICI A L M A R KS CLOSING SEQUENCE
3. ON AIR
The UEFA EURO 2024™ closing sequence commences
TITLE SEQUENCES AND with a packed stadium of fans.
BRE AK BUMPER
TV viewers are then treated to a series of iconic goals
INTRODUCTION
from past UEFA EURO Finals.
OPENING SEQUENCE
CLOSING SEQUENCE Iconic moments are showcased back-to-back,
BREAK BUMPER 3 & 5 SECONDS followed by emotional celebrations by some of
T V GR APHIC S EURO's legends.
MAIN TV GRAPHICS The sequence closes on the UEFA EURO 2020™
PROGR AMMING ELEMENTS winning team lifting the trophy aloft, as ribbons
BACKGROUND LOOP & ANIMATED LOGO reach up and out into the sky to culminate on the
STUDIO LOOPS UEFA EURO 2024™ logo.
Element duration : 20".
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
29
TITLE SEQUENCES AND
1 . I NTRO
BREAK BUMPER
2 . O F F ICI A L M A R KS BREAK BUMPER 5 SECONDS BREAK BUMPER 3 SECONDS
3. ON AIR
This UEFA EURO 2024™ break bumper begins on a high angle shot of the packed This shorter UEFA EURO 2024™ break bumper begins at pitch level looking up out of
TITLE SEQUENCES AND Home of Football stadium. the packed Home of Football stadium.
BRE AK BUMPER
Brand colour ribbons stream out from under the roof, to converge above the centre Brand coloured ribbons rise up infront of camera, as we follow them high into the
INTRODUCTION
circle, before looping and spiralling upwards. sky, before they unfold to reveal the UEFA EURO 2024™ logo.
OPENING SEQUENCE
CLOSING SEQUENCE The camera lowers and tilts up to follow the ribbons high into the sky, before they Element duration : 3"
BREAK BUMPER 3 & 5 SECONDS unfold to reveal the UEFA EURO 2024™ logo.
T V GR APHIC S Element duration : 5"
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
30
TV GRAPHICS
1 . I NTRO MAIN TV GRAPHICS
This is an overview featuring execution examples
3. ON AIR of the main TV graphics available to broadcasters.
For further information about all TV graphics,
TITLE SEQUENCES AND please refer to the Match Graphic Guidelines available
BRE AK BUMPER
on the Information Centre.
INTRODUCTION
OPENING SEQUENCE
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
31
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS BACKGROUND LOOP ANIMATED LOGO
3. ON AIR
An animated background has been provided to enhance programming. It features This is a loop of the UEFA EURO 2024™ logo with light moving across its surface. It is
TITLE SEQUENCES AND a loop of light movement across a surface of the brand pattern, along with supplied with a matte to allow it to be placed over other brand backgrounds.
BRE AK BUMPER subtle scaling in/out. This loop can be used in virtual studio backgrounds, or as a
Example below is using the brand pattern.
INTRODUCTION background for full frame graphics and information.
OPENING SEQUENCE Element duration : 8".
Element duration: 41" loop
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
32
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS STUDIO LOOPS
3. ON AIR
5 x background loop versions are provided across 2 x alternate creative routes: high
TITLE SEQUENCES AND angle and pitch angle stadiums. 16:9 and 32:9 ratios are available.
BRE AK BUMPER
INTRODUCTION These loops can be used in virtual studio backgrounds, or as a background for full
OPENING SEQUENCE frame graphics and information.
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y High Angle duration: 28" loop Pitch Angle duration: 28" loop
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
33
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS TRANSITION WIPE WIPE
3. ON AIR
A transition wipe has been designed for transition between programme elements. A wipe has also been produced for when a quicker transition is required. This uses
TITLE SEQUENCES AND This graphic uses a rendering of the Henri Delaunay trophy within the Home of the EURO 2024 colour burst device to wipe directly between two programme
BRE AK BUMPER Football stadium, with the EURO 2024 colour burst to bring the scene on and off. elements. A separate footage matte is also provided for a seamless transition.
INTRODUCTION There is a cut point for the outgoing source to switch to the incoming source as the
OPENING SEQUENCE trophy entirely fill frame.
CLOSING SEQUENCE
Element duration : 2" + 25fr.
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
34
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS PROMO END-BOARD: TROPHY PROMO END-BOARD: FOOTAGE WINDOW
3. ON AIR
This graphic is designed to carry information about upcoming matches and This graphic transitions over live-action footage and can be held onscreen as long
TITLE SEQUENCES AND UEFA EURO 2024™ programmes to be inserted at the end of promotional trailers. as required. It is designed to carry information about upcoming matches and
BRE AK BUMPER It features the Henri Delaunay trophy on the right of the frame along with the UEFA EURO 2024™ programmes to be inserted at the end of promotional trailers.
INTRODUCTION stadium roof brand graphic. It is used as a hard-cut out of footage and is a
OPENING SEQUENCE fullscreen graphic.
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
35
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS INTER-AD TEASER INFO CRAWLER
3. ON AIR
Inter-ad teaser graphics have been provided to support the promotion. This graphic holds animated crawler text.
TITLE SEQUENCES AND They are designed to be played out during advertising breaks, to tease information It animates on and then goes into a hold using a still frame to extend the crawler
BRE AK BUMPER
about upcoming UEFA EURO 2024™ matches and the programmes. This graphic for the necessary duration. There is also an animation off at the end. For further
INTRODUCTION
animates on over live-action footage to fill screen. information about the info crawler, please refer to the Match Graphic Guidelines.
OPENING SEQUENCE
CLOSING SEQUENCE Element duration : 3". Element duration : 2" in + hold still frame + 1" out.
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
36
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS LIVE ACTION BOXES
3. ON AIR
Live action boxes have been provided to enhance the studio programming.
TITLE SEQUENCES AND 8 x split screen options are provided: 50/50 with both images having equal sizing,
BRE AK BUMPER and an 80/20 split. Each arrangement is provided for 1:1 clips or 16:9 clips, options
INTRODUCTION with or without caption bars. These static assets can be used with the looping
OPENING SEQUENCE animated background if desired.
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
37
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS IN-PROGRAMME POINTER END CREDITS
3. ON AIR
An in-programme pointer graphic has been provided to support the promotion. End credits have been designed for the programme credits to be overlaid, featuring
TITLE SEQUENCES AND It is intended to be used over non-UEFA EURO 2024™ programmes to promote the animating brand background pattern. This graphic is a loopable lower third
BRE AK BUMPER the upcoming UEFA EURO 2024™ matches and programmes, or within background bed and is provided in a matte 'in' and 'out' to reveal the credit holder.
INTRODUCTION UEFA EURO 2024™ programmes to do cross promotions. It is a self-contained This loop can be extended to create any credit duration.
OPENING SEQUENCE animation and is delivered as 8 variations: Long & Short for top left, top right, lower
Element duration : 41" loop.
CLOSING SEQUENCE left, lower right. The top screen versions must not be used over live match.
Element duration : 2" in + hold still frame + 1" out.
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
38
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS MINUTE-BY-MINUTE HALF-TIME AND FULL TIME HIGHLIGHTS
3. ON AIR
A transition wipe has been provided to support a minute-by-minute analysis. Two transition wipes have been provided to support the half-time and
TITLE SEQUENCES AND The looping background forms the basis of the transition from the studio output full-time analyses. The looping background forms the basis of the transition
BRE AK BUMPER to a full-frame background. The background has space for relevant times of the from the studio output to a full-frame background. The background has either
INTRODUCTION match to be written in minutes. half-time highlights or full time highlights written on it.
OPENING SEQUENCE
Element duration : 4". Element duration : 6".
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
39
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS COUNTDOWN TO KICK-OFF COUNTDOWN CLOCK
3. ON AIR
A countdown to kick-off is provided. It can be inserted over a programme A transmission countdown clock is provided for broadcaster usage, if needed.
TITLE SEQUENCES AND to promote the upcoming match, and be positioned in either the top or bottom As per the industry standard, in these clocks there is a flash of white at 10 seconds,
BRE AK BUMPER corners of the screen. then it cuts to black for the last 3 seconds.
INTRODUCTION
Element duration : 2" in + hold still frame + 1" out. Element duration : 40".
OPENING SEQUENCE
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS

STUDIO LOOPS
FOOTAGE WINDOW
LIVE ACTION BOXES
MINUTE-BY-MINUTE &
COUNTDOWN CLOCK
MAP OF EUROPE
4 . M US IC
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
40
PROGRAMMING
1 . I NTRO
ELEMENTS
2 . O F F ICI A L M A R KS MAP OF GERMANY
3. ON AIR
UEFA have provided 10 maps, one for each of the host
TITLE SEQUENCES AND cities. Each map starts with a wide view over all of
BRE AK BUMPER Europe and then zooms into the host city, featuring
INTRODUCTION the stadium of that city.
OPENING SEQUENCE
The example shown here is for Berlin.
CLOSING SEQUENCE
T V GR APHIC S
MAIN TV GRAPHICS The timings are the same for all host cities:
PROGR AMMING ELEMENTS BERLIN
STUDIO LOOPS COLOGNE
DORTMUND
FOOTAGE WINDOW
DÜSSELDORF
LIVE ACTION BOXES FRANKFURT
GELSENKIRCHEN
MINUTE-BY-MINUTE &
HAMBURG
COUNTDOWN CLOCK LEIPZIG
MAP OF EUROPE
MUNICH
4 . M US IC
STUTTGART
7. PH OTOG R A PH Y
8 . TRO PH Y
9. M A SCOT
12 . M A N DATO RY
R EQU I R E M E NTS
41
1 . I NTRO
3 . ON A I R
4 . M US IC
MUSIC ARTIS T
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
04
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
MUSIC
42
MUSIC ARTIST
1 . I NTRO MEDUZA
MEDUZA, the Italian electronic music trio, along
3 . ON A I R with GRAMMY nominated OneRepublic, and
German singer-songwriter Leony, have composed
4 . M US IC the official song for the tournament “Fire”.
MUSIC ARTIS T Beyond the song, MEDUZA has created a
comprehensive auditory experience for UEFA
5 . VISUA L I DE NTIT Y EURO 2024™. This includes not only the song but
6 . FAN I LLUS TR ATIONS also a variety of compositions inspired by the main
song, designed to enrich the official TV sequences,
7. PHOTOGR APHY provide epic walk-on music for teams entering the
8 . TROPHY pitch, and underscore key moments like the trophy
presentation, ensuring that the spirit of EURO
9. MA SCOT 2024 resonates in every aspect of the event.
10. DIGITA L M E DIA The relevant music file are available for
11 . A PPLIC ATIONS broadcast partners including the music cue
sheet that can be downloaded directly from
12 . MA N DATORY the brand centre.
REQU I RE M E NTS
43
1 . I NTRO
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM KE Y VISUAL
S TADIUM CROPS
S TADIUM GR APHIC S
05
S TADIUM ILLUS TR ATIONS
S TADIUM PIC TOGR AMS
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
VISUAL
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
IDENTITY
REQU I RE M E NTS
44
COLOUR PALETTE
1 . I NTRO PRIMARY, SECONDARY
AND TERTIARY COLOURS
3 . ON A I R To ensure contrast and diversity,
lighter and darker hues have been
4 . M US IC defined for each colour.
PRIMARY COLOURS
COLOUR PALE T TE
T YPOGR APHY Light Blue Light Green Light Red
Blue Green Red Yellow Black White
PAT TERN
S TADIUM L AYOUTS
R20, G60, B219 R0, G186, B93 R255, G0, B0 R255, G203, B0 R30, G30, B40
S TADIUM KE Y VISUAL C100 M70 Y0 K0 C80 M0 Y80 K0 C0 M100 Y100 K0 C0 M15 Y100 K0 C85 M75 Y55 K70
S TADIUM CROPS PANTONE 286 C PANTONE 354 C PANTONE Warm Red C PANTONE 123 C PANTONE Black C
HEX #143cdb HEX #00ba5d HEX #ff0000 HEX #ffcb00 HEX #050701
S TADIUM GR APHIC S
SECONDARY COLOURS TERTIARY COLOURS
COUNTRY FL AGS Light Blue Light Green Light Red Light Yellow Light Black Grey Light Grey
6 . FAN I LLUS TR ATIONS R34, G108, B255 R51, G200, B125 R255, G102, B102 R255, G224, B102 R52, G52, B61 R212, G227, B235 R238, G244, B247
C90 M40 Y0 K0 C70 M0 Y70 K0 C0 M80 Y80 K0 C0 M10 Y80 K0 C75 M65 Y50 K60 C30 M10 Y3 K0 C15 M2 Y5 K0
7. PHOTOGR APHY HEX #226cff HEX #33c87d HEX #ff6666 HEX #ffe066 HEX #34343d PANTONE 642 C HEX#eef4f7
8 . TROPHY HEX #d4e3eb
9. MA SCOT
Medium Blue Medium Green Medium Red Medium Yellow Medium Grey
11 . A PPLIC ATIONS C100 M90 Y0 K0 C100 M0 Y100 K0 C0 M100 Y100 K20 C0 M35 Y100 K0 C40 M10 Y5 K0
HEX #002c92 HEX #009951 HEX #c80000 HEX #faaa00 Dark Black PANTONE 542 C
12 . MAN DATORY
REQU I RE M E NTS R0, G0, B0
HEX #aac8d7
C50 M50 Y50 K100

Dark Blue Dark Green Dark Red Dark Yellow HEX #000000 Dark Grey
C100 M90 Y0 K30 C100 M20 Y100 K20 C0 M100 Y100 K40 C0 M45 Y100 K0 C65 M30 Y20 K0
HEX #1f2369 HEX #007246 HEX #8c0000 HEX #eb8c00 PANTONE 7468 C
HEX #739baa
45
TYPOGRAPHY
1 . I NTRO Typography is an essential part
of the UEFA EURO 2024™ brand.
The brand’s typefaces have been
3 . ON A I R designed to reflectthe personality
and attitude of the brand.
4 . M US IC
UEFA EURO FONT

COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM ILLUS TR ATIONS LIGHT NARROW BOOK NARROW BOLD
S TADIUM PIC TOGR AMS ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDEFGHIJKLMN
COUNTRY FL AGS OPQR S TUV W X Y Z OPQR S TUV W X Y Z OPQR S TUV W X Y Z
abcdefghijklmn abcdefghijklmn abcdefghijklmn
opqrs tuv w x y z opqrs tuv w x y z opqrs tuv w x y z
7. PHOTOGR APHY
012 3 456789 012 3 456789 012 3 456789
8 . TROPHY
9. MA SCOT
BOOK MEDIUM NARROW H E AV Y E X TE N DE D
ABCDEFGHIJKLMN ABCDEFGHIJKLMN ABCDE FGH IJKLM N
11 . A PPLIC ATIONS
OPQR S TUV W X Y Z OPQR S TUV W X Y Z OPQRS TUV W X Y Z
12 . MAN DATORY
REQU I RE M E NTS abcdefghijklmn abcdefghijklmn abcdefghijklmn
opqrs tuv w x y z opqrs tuv w x y z opqrs t uv w x y z
012 3 456789 012 3 456789 012 3 45 6789
46
TYPOGRAPHY
βвB 6б
1 . I NTRO ORIGINAL TYPEFACE
This typeface was designed taking
3 . ON A I R account of all European alphabets,
symbolising unity beyond borders.
4 . M US IC
5 . VISUA L I DE NTIT Y The various letters have similar design
elements and principles that create
COLOUR PALE T TE uniformity between scripts.
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM KE Y VISUAL Greek Script Cyrillic Script Latin Script Latin Script Cyrillic Script
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Latin Script Cyrillic Script Latin Script Cyrillic Script Greek Script
47
TYPOGRAPHY
1 . I NTRO ORIGINAL TYPEFACE
The UEFA EURO typeface includes full Latin,
3 . ON A I R Cyrillic and Greek alphabets.
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN LATIN CYRILLIC
S TADIUM L AYOUTS
S TADIUM KE Y VISUAL AÆBCDEFGHIJKLMNOŒPÞ А БВ Г Ѓ Ґ ҒД ЕЀЁ Ж З И Й Ѝ К Ќ Л
S TADIUM CROPS QRSTUVWXYZ aæbcdðef М Н О П Р С Т У ЎФХ Ч Ц Ш Щ Џ Ь
S TADIUM GR APHIC S
ghijklmnoøpþqrsßtuvwxyz ЉЊЅЄЭІЇЈЋЮЯЂѢѲѴ ҖҚҢ
S TADIUM PIC TOGR AMS ([{0123456789!?}]) Ү Ұ ҲҶ ҺӀӘӢӨӮа б в г ѓ ґ ғде ѐ
COUNTRY FL AGS ёжзийѝкќ лмнопрс т у ўфх
6 . FAN I LLUS TR ATIONS GREEK
чцшщџьыъљњѕєэіїјћюяђ
7. PHOTOGR APHY
8 . TROPHY
Α Β ΓΔ Ε Ζ Η Θ Ι Κ Λ Μ Ν Ξ Ο Π Ρ Σ Τ ѣѳѵҗқңүұҳҷһӏәӣөӯ
9. MA SCOT ΥΦΧ Ψ Ω ΆΈ Ή Ί Ό Ύ Ώ Ϊ Ϋ Ϗα β γ δ
10. DIGITA L M E DIA εζ η θ ι κ λ μ ν ξο π ρ ςσ τ υ φχ ψ
11 . A PPLIC ATIONS
ωίϊ ΐύϋΰόώάέήϗ
12 . MAN DATORY
REQU I RE M E NTS
48
TYPOGRAPHY
1 . I NTRO HEADLINE AND BODY COPY
The headlines are always typeset in
3 . ON A I R uppercase with the 'heavy extended'
weight. The body copy is typeset in
4 . M US IC sentence case with 'light narrow'
WELCOME
5 . VISUA L I DE NTIT Y weight.
HEADLINE
COLOUR PALE T TE 80pts/Heavy extended
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
TO GERMANY
S TADIUM CROPS
BODY COPY
30pts/Light narrow
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
S TADIUM GR APHIC S Pellentesque id ante lacus. Nam auctor sem ex, vitae
S TADIUM ILLUS TR ATIONS elementum ipsum pharetra id. Sed suscipit lorem quis
S TADIUM PIC TOGR AMS nibh facilisis, cursus tempus lacus porttitor. Aenean
COUNTRY FL AGS scelerisque lorem sed leo consectetur, vitae pharetra
odio pulvinar. Integer blandit risus quis rutrum sodales.
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
49
TYPOGRAPHY
1 . I NTRO TYPE COMPOSITIONS
The diversity of the font can be
3 . ON A I R exploited when creating text
compositions, respecting basic
4 . M US IC principles in terms of highlighted
SPECIAL SUBHEADLINE
S E M I - F I N A L S
SPAIN
5 . VISUA L I DE NTIT Y information, legibility and balance.
30pts/Medium narrow/Open kerning 500pt
Yellow can also be used to highlight
COLOUR PALE T TE specific information, provided it
T YPOGR APHY respects the same principles.
HEADLINE
PAT TERN 150pts/Heavy extended
S TADIUM L AYOUTS
VS
S TADIUM CROPS HEADLINE ACCENT
POLAND
70pts/Heavy extended
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY SUBHEADLINE #1 ARENA • FRANKFURT
8 . TROPHY 30pts/Medium narrow
SUBHEADLINE #2
23 JUNE • 21:00
9. MA SCOT
30pts/Book
10. DIGITA L M E DIA Mus ut landips anditem. Nam est des dus,
enducillorro tescili ciurepe. Git autest,
11 . A PPLIC ATIONS nisquistrum aut es commoluptas mintius,
BODY COPY
12 . MAN DATORY
orepel inci cum hillabo. Itaes res soluptaspit
20pts/Light narrow
REQU I RE M E NTS ant dolorum quatentur, volo eveni re
volumqu ibusae ne sa quia ditissi destion.
50
PATTERN
1 . I NTRO BRAND PATTERN
The brand pattern represents
3 . ON A I R diversity and festivity. It can be used
with different brand textures and
4 . M US IC colour combinations from the primary
5 . VISUA L I DE NTIT Y colour palette.
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
51
PATTERN
1 . I NTRO PATTERN MODULES
The pattern module is a flexible
3 . ON A I R brand asset that can be cropped
and adjusted to create layouts
4 . M US IC and decoration. It can only be
5 . VISUA L I DE NTIT Y repeated horizontally and can
be used in different scales.
COLOUR PALE T TE
T YPOGR APHY
PAT TERN FULL COLOUR PATTERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY ONE COLOUR PATTERN
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
52
PATTERN
1 . I NTRO HOW TO BUILD A LAYOUT
WITH THE PATTERN STEP 1 Crop pattern The same rules apply to both horizontal and vertical crops.
LANDSCAPE CROP PORTRAIT CROP
3 . ON A I R The slices in the pattern can be
merged depending on the content
4 . M US IC area needed.
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM PIC TOGR AMS STEP 2 Merge slices to create content area
COUNTRY FL AGS EXAMPLE 1 EXAMPLE 2

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Two slices merged Three slices merged
53
PATTERN
1 . I NTRO COLOUR CUSTOMISATION
FOR CONTENT AREAS
EXAMPLE 1 Blue content area EXAMPLE 2 Green content area
3 . ON A I R The colours in the pattern can be
changed, within the primary colour
4 . M US IC palette, when creating large content
5 . VISUA L I DE NTIT Y areas to ensure contrast and
colour diversity.
COLOUR PALE T TE
These examples use the same pattern
T YPOGR APHY crop but the colours are customised.
PAT TERN
S TADIUM L AYOUTS DOUBLE-CLICK TO EDIT DOUBLE-CLICK TO EDIT
DOUBLE-CLICK TO EDIT DOUBLE-CLICK TO EDIT
S TADIUM CROPS
S TADIUM GR APHIC S EXAMPLE 3 Red content area EXAMPLE 4 Yellow content area

COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY DOUBLE-CLICK TO EDIT DOUBLE-CLICK TO EDIT
DOUBLE-CLICK TO EDIT DOUBLE-CLICK TO EDIT
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
54
PATTERN
1 . I NTRO UNAUTHORISED USAGES
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
DO NOT create an indent effect DO NOT use the same colour DO NOT repeat the
S TADIUM ILLUS TR ATIONS with same colour usage. for slices next to each other. pattern vertically.
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
DO NOT use any colour besides DO NOT use crops DO NOT use colours that are not in
primary blue, green, red or yellow to without brand textures. the primary colour palette.
fill in the text area.
55
PATTERN
1 . I NTRO USAGE EXAMPLES
The pattern module can be used
3 . ON A I R to create all sorts of bold and
colourful layouts.
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS BAGS TROPHY PLINTH LANYARD

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
WALL TIER DRESSING ONE COLOUR
56
STADIUM LAYOUTS
1 . I NTRO OVERVIEW
There are three types of brand assets that can
3 . ON A I R be used to build a layout: stadium key visual,
stadium crops and the stadium graphics.
4 . M US IC The stadium graphics are the most flexible
5 . VISUA L I DE NTIT Y of these.
COLOUR PALE T TE STADIUM KEY VISUAL STADIUM CROPS STADIUM GRAPHICS

T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
SMALL CONTENT AREA + STAND ALONE MEDIUM CONTENT AREA LARGE CONTENT AREA + FLEXIBILITY
• TYPOGRAPHY • TYPOGRAPHY • TYPOGRAPHY
• NO PHOTOGRAPHY • GRAPHS & CHARTS • GRAPHS & CHARTS
• NO PHOTOGRAPHY • PHOTOGRAPHY
57
STADIUM KEY VISUAL
1 . I NTRO The stadium key visual is the key asset to
achieve brand recognition and breathe life
into the concept of 'building football
3 . ON A I R a home'. It is the least versatile in terms
of crops and is not usable in photographic
4 . M US IC layouts or very small formats.
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
58
STADIUM KEY VISUAL
1 . I NTRO KEY VISUAL VERSIONS
There are two versions of the
3 . ON A I R key visual: one customised
for portrait and square
4 . M US IC (narrow) formats and another
PORTRAIT (NARROW VERSION) LANDSCAPE (WIDE VERSION)
5 . VISUA L I DE NTIT Y for landscape (wide) formats.

The stadium key visual can
COLOUR PALE T TE be cropped in various ways,
T YPOGR APHY provided that the illustration
is visible in full.
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS
6 . FAN I LLUS TR ATIONS SQUARE (NARROW VERSION)
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
59
STADIUM KEY VISUAL
1 . I NTRO EXAMPLES
The background colour of the
3 . ON A I R stadium key visual should always
be primary blue.
4 . M US IC PORTRAIT (NARROW VERSION) LANDSCAPE (WIDE VERSION)
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM KE Y VISUAL S E M I - F I N A L S
SPAIN
S TADIUM CROPS
S TADIUM GR APHIC S
VS
POLAND
COUNTRY FL AGS
6 . FAN I LLUS TR ATIONS SQUARE (NARROW VERSION)

AR ENA • FRANKFURT
7. PHOTOGR APHY 2 3 JUNE • 2 1 : 0 0
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
60
STADIUM KEY VISUAL
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM PIC TOGR AMS DO NOT use other background colours. DO NOT change the colours and sizes of the slices.
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
DO NOT distort. DO NOT combine the stadium key visual DO NOT use the wide version on portrait formats.
with photography.
61
STADIUM CROPS
1 . I NTRO The stadium crops are close-ups of the
stadium roof, and provide a great deal of
flexibility. They create simple backgrounds
3 . ON A I R with large content areas, and establish a
close connection with the stadium key visual.
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
62
STADIUM CROPS
1 . I NTRO LANDSCAPE
The stadium crops should always be used with the
3 . ON A I R primary blue background, except for the special side top
view, which should be used with a green background,
4 . M US IC representing the pitch. The 'side' and 'corner' crops have
5 . VISUA L I DE NTIT Y left-hand and right-hand versions.
COLOUR PALE T TE Special versions with a white background are available

for editorial applications.
T YPOGR APHY
PAT TERN SIDE CORNER
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
BOTTOM SPECIAL SIDE TOP VIEW
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
63
STADIUM CROPS
1 . I NTRO PORTRAIT & SQUARE
The stadium crops should always SIDE TOP & BOTTOM CORNER
3 . ON A I R be used with the primary blue
background, except for the special
4 . M US IC side top view, which should be
5 . VISUA L I DE NTIT Y used with a green background,
representing the pitch. The 'side',
COLOUR PALE T TE 'top & bottom' and 'corner' crops
T YPOGR APHY have left-hand and right-hand
versions.
PAT TERN
Special versions with a white
S TADIUM L AYOUTS background are available for
S TADIUM KE Y VISUAL editorial applications.
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
SIDE BOTTOM CORNER
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
64
STADIUM CROPS
STEP 1 Crop the stadium top according to the format and layout needed
1. Start by choosing the right crop
3 . ON A I R of the stadium top, according to
the format and layout needed.
4 . M US IC
5 . VISUA L I DE NTIT Y 2. A
dd the typographic composition
and content required.
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY STEP 2 Add the content
8 . TROPHY
9. MA SCOT
SWEDEN
ENGLAND
18
Q U A R T E R - F I N A L S
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS FRANCE
VS
ARENA • FRANKFURT
GOALS
I N T H E T O U R N A M E N T
65
STADIUM CROPS
1 . I NTRO SPECIAL SIDE TOP VIEW
STEP 1 Crop the special side top view according to the format and layout needed
1. Start by cropping the side top
3 . ON A I R view, according to the format
and layout needed.
4 . M US IC
5 . VISUA L I DE NTIT Y 2. A
dd the typographic composition
and content required. Extend the
COLOUR PALE T TE green background if needed.
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM PIC TOGR AMS STEP 2 Add the content (extend the green background if needed)
COUNTRY FL AGS

BUILDING ITALY
FOOTBALL
7. PHOTOGR APHY
IS IN THE
A HOME
8 . TROPHY
9. MA SCOT
WELCOME TO GERMANY
FINAL
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
66
STADIUM CROPS
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM PIC TOGR AMS DO NOT change the background colour. DO NOT combine the stadium crops DO NOT distort.
with photography.
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
67
STADIUM GRAPHICS
1 . I NTRO The stadium graphics are the most flexible
visual system of the brand and can be used in all
kinds of layouts, especially when the information
3 . ON A I R occupies most of the space: photographic layouts,
graphics and charts, and large or small formats.
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
68
STADIUM GRAPHICS
There is a set of stadium graphics for both
3 . ON A I R landscape and portrait formats.
4 . M US IC
COLOUR PALE T TE PORTRAIT CROP LANDSCAPE CROP
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
69
STADIUM GRAPHICS
1 . I NTRO FULL SET
The full set of stadium graphics includes three
3 . ON A I R 'corner' versions and three 'bottom & top'
versions. These can be customised by changing
4 . M US IC the colours.
COLOUR PALE T TE
T YPOGR APHY CORNER 1 CORNER 2 CORNER 3
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS
6 . FAN I LLUS TR ATIONS BOTTOM & TOP 1 BOTTOM & TOP 2 BOTTOM & TOP 3
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
70
STADIUM GRAPHICS
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM PIC TOGR AMS DO NOT use colours that merge with the background . DO NOT distort. DO NOT isolate the elements in the middle of
the layout.
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
71
STADIUM ILLUSTRATIONS
1 . I NTRO An illustration has been created for each of the ten
host stadiums.
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM PIC TOGR AMS BERLIN COLOGNE DORTMUND DÜSSELDORF FRANKFURT
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
GELSENKIRCHEN HAMBURG LEIPZIG MUNICH STUTTGART
72
STADIUM PICTOGRAMS
1 . I NTRO A pictogram has been created for each of the ten
host stadiums.
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
S TADIUM PIC TOGR AMS BERLIN COLOGNE DORTMUND DÜSSELDORF FRANKFURT
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
GELSENKIRCHEN HAMBURG LEIPZIG MUNICH STUTTGART
73
COUNTRY FLAGS
1 . I NTRO A set of flags has been developed
to represent all 55 UEFA member
associations.
3 . ON A I R
4 . M US IC
COLOUR PALE T TE
T YPOGR APHY
PAT TERN
S TADIUM L AYOUTS
S TADIUM CROPS
S TADIUM GR APHIC S
COUNTRY FL AGS

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
74
1 . I NTRO
3 . ON A I R
4 . M US IC
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
06
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
FAN
12 . MAN DATORY
REQU I RE M E NTS
ILLUSTRATIONS
75
THE FANS
1 . I NTRO
Our fans are a key element of the brand's visual
2 . OF F ICIA L M A RKS identity. They represent not only the cheer and
emotion in football, but also the diversity and
3 . ON A I R
inclusion that this UEFA EURO wants to highlight
4 . M US IC and celebrate.
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
76
OVERVIEW
1 . I NTRO There are three types of compositions
available: groups of ten fans, groups of
four fans and isolated fans.
3 . ON A I R
4 . M US IC
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS Groups of ten fans
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Groups of four fans Isolated fans (restricted use for

special applications)
77
GROUPS OF 10 FANS
1 . I NTRO OVERVIEW
Note: Duos of a parent and child count
3 . ON A I R as only one fan.
4 . M US IC
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS Corner
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Bottom
78
GROUPS OF 10 FANS
1 . I NTRO CORNER
There are three different groups of ten
3 . ON A I R fans, each representing diversity of culture,
age and condition.
4 . M US IC
Each group exists in two different layout
5 . VISUA L I DE NTIT Y formats - corners and bottoms. All the
6 . FAN I LLUS TR ATIONS layouts can be flipped horizontally,
and the number of fans can be reduced
THE FANS to the minimum of five.
OVERVIE W Note: Duos of a parent and child count as
GROUPS OF 10 FANS only one fan.
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
79
GROUPS OF 10 FANS
1 . I NTRO BOTTOM
There are three different groups of ten
age and condition.
4 . M US IC
Each group exists in two different layout
5 . VISUA L I DE NTIT Y formats - corners and bottoms. All the
6 . FAN I LLUS TR ATIONS layouts can be flipped horizontally,
THE FANS to the minimum of five.
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
80
GROUPS OF 10 FANS
In groups of ten, the fans can be reduced
3 . ON A I R to the minimum of five. Always remove
the fans from the right.
4 . M US IC
5 . VISUA L I DE NTIT Y STEP 1 Choose the correct number of fans for the layout.
6 . FAN I LLUS TR ATIONS 10 FANS - The complete set. NOTE - Always remove fans from the right to the left. 5 FANS (minimum) - Don't remove more than five fans.
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
STEP 2 Adapt the layout
All the fan layouts can be flipped horizontally. Crop the layout. Extend the blue background if necessary. Add the content on the blue background.
11 . A PPLIC ATIONS
DORTMUND
12 . MAN DATORY
REQU I RE M E NTS
WELCOMES YOU
81
GROUPS OF 4 FANS
1 . I NTRO OVERVIEW
Note: Duos of a parent and child count as
3 . ON A I R only one fan.
4 . M US IC
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY Corner Side Bottom
REQU I RE M E NTS
82
GROUPS OF 4 FANS
1 . I NTRO CORNER
There are eight different groups of four
age and condition.
4 . M US IC
Each group exists in three different layout
5 . VISUA L I DE NTIT Y formats - corners, sides and bottoms.
6 . FAN I LLUS TR ATIONS All the layouts can be flipped horizontally,
THE FANS to the minimum of two.
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
83
GROUPS OF 4 FANS
1 . I NTRO SIDE
age and condition.
4 . M US IC
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
84
GROUPS OF 4 FANS
1 . I NTRO BOTTOM
age and condition.
4 . M US IC
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
85
GROUPS OF 4 FANS
In groups of four, the fans can be reduced
3 . ON A I R to the minimum of two. Always remove
the fans from the right.
4 . M US IC
5 . VISUA L I DE NTIT Y STEP 1 Choose the correct number of fans for the layout.
6 . FAN I LLUS TR ATIONS 4 FANS - The complete set. NOTE - Always remove fans from the right to the left. 2 FANS (minimum) - Remove the two fans on the right.
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
STEP 2 Adapt the layout
All the fan layouts can be flipped horizontally. Crop the layout. Extend the blue background if necessary. Add the content on the blue background.
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
WELCOME TO
BERLIN
Olympiastadion
74,475 FANS
86
EXAMPLES
1 . I NTRO
3 . ON A I R
4 . M US IC
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
87
UNAUTHORISED USAGES
1 . I NTRO
3 . ON A I R
4 . M US IC
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
DO NOT try to split the duos of parent and child. DO NOT replace the stadium backgrounds provided. DO NOT replace the background colour.
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
DO NOT remove fans from the left; only DO NOT create new fan compositions. DO NOT alter the fans.
from the right.
88
ISOLATED FANS
1 . I NTRO FULL ISOLATED FANS LIST
There are thirty-seven unique
3 . ON A I R isolated fans, available on blue,
green and red backgrounds.
4 . M US IC
Isolated fans should never be inserted
5 . VISUA L I DE NTIT Y into compositions of multiple fans.
6 . FAN I LLUS TR ATIONS All the isolated fans can be flipped
THE FANS horizontally.
OVERVIE W Note: Duos of a parent and child count

as only one fan.
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
89
ISOLATED FANS
The isolated fans should always be
3 . ON A I R the dominant element of the layout.
FAN
4 . M US IC 1. After selecting the isolated fan,
5 . VISUA L I DE NTIT Y you can crop and flip it to better suit
ZONE
the layout. Make sure you always
6 . FAN I LLUS TR ATIONS include the face and most of the
THE FANS body.
CELEBRATING
OVERVIE W 2. Either use only the isolated fan FOOTBALL
GROUPS OF 10 FANS or create a composition, applying
content to the flat background area.
GROUPS OF 4 FANS
E X AMPLES Please note that the fans should
illustrate as much plurality and
UNAUTHORISED USAGES diversity as possible. Isolated fans
ISOL ATED FANS should not be used unless they
belong to a set of layouts, with one
7. PHOTOGR APHY isolated fan on each. See the next
page for examples.
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
STEP 1 STEP 2
Select only one fan and decide on the correct crop OPTION 1 - Use only the isolated fan. OPTION 2 - Use the isolated fan and add content.
for the layout, always including the fans faces and
most of their body.
90
ISOLATED FANS
1 . I NTRO EXAMPLES
Here you can see a sequence of city
3 . ON A I R banners and social media stories
with diverse fans.
4 . M US IC
Please note that the fans should
6 . FAN I LLUS TR ATIONS illustrate as much plurality and
THE FANS diversity as possible. Isolated fans
should not be used unless they
OVERVIE W belong to a set of layouts, with one
GROUPS OF 10 FANS isolated fan on each.
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
91
ISOLATED FANS
3 . ON A I R
4 . M US IC
THE FANS
OVERVIE W
GROUPS OF 10 FANS
GROUPS OF 4 FANS
E X AMPLES
UNAUTHORISED USAGES
ISOL ATED FANS
DO NOT use fans with non-provided colour DO NOT use closeups of the fans, always include the DO NOT use fans that do not illustrate the diversity
7. PHOTOGR APHY backgrounds. face and most of the body. and inclusion of the brand.
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
DO NOT alter the fans. DO NOT use any background different from the DO NOT create compositions with different fans.
provided flat colour. When illustrating more than one fan, use the groups
of four or ten fans.
92
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
OVERVIE W
S TADIUM GR APHIC S
L AYOUTS
PAT TERN L AYOUTS
DUOTONE PHOTOGR APHY
07
UNAUTHORISED USAGES
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
PHOTOGRAPHY
93
OVERVIEW
1 . I NTRO PHOTOGRAPHY LAYOUTS
There are two photography layouts:
3 . ON A I R 'stadium graphics layouts' and 'pattern layouts'. STADIUM GRAPHICS LAYOUTS PATTERN LAYOUTS
4 . M US IC
7. PHOTOGR APHY
OVERVIE W
GOAL
S TADIUM GR APHIC S
L AYOUTS
FAN
ZONE
PAT TERN L AYOUTS
UNAUTHORISED USAGES CELEBRATING
FOOTBALL
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
ROAD TO THE FINAL
ITALY
21:00 • 23 JUNE
O L Y MP I A ST A D I O N • BER L I N
94
STADIUM GRAPHICS
1 . I NTRO
LAYOUTS
2 . OF F ICIA L M A RKS OVERVIEW
3 . ON A I R
In the 'stadium graphics layouts', there are
4 . M US IC three options: 'container', 'isolated photography'
and 'photography backgrounds'.
6 . FAN I LLUS TR ATIONS CONTAINER ISOLATED PHOTOGRAPHY PHOTOGRAPHY BACKGROUNDS
7. PHOTOGR APHY
OVERVIE W
S TADIUM GR APHIC S
L AYOUTS
M A N O F T H E M A T C H
GROUP D
VIRGIL
PAT TERN L AYOUTS
BELGIUM
GOAL
UNAUTHORISED USAGES TEAM PREVIEW VAN DIJK
8 . TROPHY NETHERLANDS
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
ROAD TO THE FINAL
ITALY
21:00 • 23 JUNE
OLYMPIASTADION • BERLIN
• LARGE CONTENT AREA AND PHOTOS • SMALL CONTENT AREA USING COLOURFUL • SMALL CONTENT AREA AND CLEAN PHOTOS
BACKGROUNDS AND CUT OUT PHOTOS THAT LET THE CONTENT STAND OUT
95
STADIUM GRAPHICS
1 . I NTRO
LAYOUTS
2 . OF F ICIA L M A RKS CONTAINER
3 . ON A I R
There is a set of 'containers' for photography
4 . M US IC layouts usage that have space for content.
5 . VISUA L I DE NTIT Y The set includes: 'sides' and 'bottom & top', and the
colour can be customized. The containers can be
6 . FAN I LLUS TR ATIONS rotated to suit portrait and landscape layouts.
7. PHOTOGR APHY
PORTRAIT LAYOUTS LANDSCAPE LAYOUTS
OVERVIE W
S TADIUM GR APHIC S
L AYOUTS
PAT TERN L AYOUTS
UNAUTHORISED USAGES
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
96
STADIUM GRAPHICS
1 . I NTRO
LAYOUTS
2 . OF F ICIA L M A RKS CONTAINER EXAMPLES
3 . ON A I R
The content is placed on the flat
4 . M US IC colour area.
7. PHOTOGR APHY
OVERVIE W
S TADIUM GR APHIC S
L AYOUTS
PAT TERN L AYOUTS
GOAL
UNAUTHORISED USAGES
8 . TROPHY
WELCOME TO
BERLIN
9. MA SCOT
11 . A PPLIC ATIONS
Olympiastadion
12 . MAN DATORY 74,475 FANS
REQU I RE M E NTS
ROAD TO THE FINAL
ITALY
21:00 • 23 JUNE
97
STADIUM GRAPHICS
1 . I NTRO
LAYOUTS
2 . OF F ICIA L M A RKS ISOLATED PHOTOGRAPHY EXAMPLES
3 . ON A I R
When using isolated photography, the stadium
4 . M US IC graphic can be used in front or behind photo.
The background colour should be from the
5 . VISUA L I DE NTIT Y brand colour palette.
7. PHOTOGR APHY
OVERVIE W
S TADIUM GR APHIC S
L AYOUTS
PAT TERN L AYOUTS
GROUP D
BELGIUM
S E M I - F I N A L S
GERMANY
UNAUTHORISED USAGES
TEAM PREVIEW
8 . TROPHY
ITALY
9. MA SCOT
VS
11 . A PPLIC ATIONS
MUNICH FOOTBALL ARENA
12 . MAN DATORY
REQU I RE M E NTS
98
STADIUM GRAPHICS
1 . I NTRO
LAYOUTS
2 . OF F ICIA L M A RKS PHOTOGRAPHIC BACKGROUNDS
3 . ON A I R
The stadium graphics can only be used in
4 . M US IC front of photos only when they have clean
backgrounds (dark or light) that enable
5 . VISUA L I DE NTIT Y the content to stand out.
7. PHOTOGR APHY
OVERVIE W
S TADIUM GR APHIC S 6 ALL GAMES
L AYOUTS JOSHUA LEAD TO YOU
KIMMICH
70’ NICOLÒ M A N O F T H E M A T C H
VIRGIL
PAT TERN L AYOUTS
BARELLA GERMANY
GOAL
UNAUTHORISED USAGES
VAN DIJK
8 . TROPHY NETHERLANDS
9. MA SCOT
BELGIUM 1
ITALY 2
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
HALF-TIME
1-1
99
PATTERN LAYOUTS
1 . I NTRO BACKGROUND
The full-colour pattern can be used as a background
3 . ON A I R with isolated photography, to provide a colourful,
festive layout.
4 . M US IC
For a more subtle solution, use the one-colour version
5 . VISUA L I DE NTIT Y in front of photographic or flat-colour backgrounds,
6 . FAN I LLUS TR ATIONS using transparency.
7. PHOTOGR APHY FULL-COLOUR PATTERN FULL-COLOUR PATTERN
OVERVIE W
S TADIUM GR APHIC S GROUP C
L AYOUTS
PAT TERN L AYOUTS
SPAIN
TEAM PREVIEW
UNAUTHORISED USAGES GROUP D
8 . TROPHY BELGIUM
TEAM PREVIEW
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY ONE-COLOUR PATTERN - TRANSPARENCY ONE-COLOUR PATTERN
REQU I RE M E NTS
6
JOSHUA
KIMMICH
ROAD TO THE FINAL
GERMANY ITALY
21:00 • 23 JUNE
OLY MP IA ST A D ION • BER LIN
100
PATTERN LAYOUTS
1 . I NTRO SYSTEM
When used as a layout system, the pattern provides
3 . ON A I R a dynamic container for photography and content.
4 . M US IC The photography can be used with its actual
colours or to create a duotone effect with the blue
5 . VISUA L I DE NTIT Y colour alone.
7. PHOTOGR APHY PATTERN LAYOUTS COLOUR PATTERN
OVERVIE W
S TADIUM GR APHIC S FAN
L AYOUTS
ZONE
CELEBRATING
PAT TERN L AYOUTS
FOOTBALL
UNAUTHORISED USAGES
8 . TROPHY
9. MA SCOT WELCOME TO
10. DIGITA L M E DIA BERLIN
11 . A PPLIC ATIONS
12 . MAN DATORY PATTERN LAYOUTS DUOTONE PHOTOGRAPHY
REQU I RE M E NTS
FAN DORTMUND
ZONE
CELEBRATING
WELCOMES YOU
C A P A C I T Y
FOOTBALL 51,700
101
DUOTONE
1 . I NTRO
PHOTOGRAPHY
To achieve the duotone effect, follow the steps
3 . ON A I R below. This effect should not be used over images
of people.
4 . M US IC
7. PHOTOGR APHY STEP 1 Choose your photo STEP 2 Add a black and white filter and push the contrasts STEP 3 Add a blue layer with multiply and hard-light filters
OVERVIE W
S TADIUM GR APHIC S
L AYOUTS
PAT TERN L AYOUTS
UNAUTHORISED USAGES
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
102
UNAUTHORISED
1 . I NTRO
USAGES
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY ROAD TO THE FINAL
OVERVIE W
S TADIUM GR APHIC S
ITALY
21:00 • 23 JUNE
L AYOUTS
PAT TERN L AYOUTS
UNAUTHORISED USAGES
8 . TROPHY DO NOT insert photography inside the DO NOT use colour slices that merge with the DO NOT apply duotone effects to photographs
stadium graphic slices. background (dark background merging with black slice). of people.
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY GROUP C
REQU I RE M E NTS
SPAIN
TEAM PREVIEW
DO NOT use a small-scale pattern on top of DO NOT change the brand colours.
photography.
103
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
MULTICOLOUR VER SION
08
E X AMPLES
UNAURHORISED USAGES
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
TROPHY
12 . MAN DATORY
REQU I RE M E NTS
104
TROPHY
1 . I NTRO
The Henri Delaunay trophy can only be used in
2 . OF F ICIA L M A RKS association with one of the official marks (see
section 2 of these guidelines), preferably the logo.
3 . ON A I R
4 . M US IC All usage of the trophy imagery must include the
legal notice © UEFA 2022.
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
E X AMPLES
UNAUTHORISED USAGES
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
105
OVERVIEW
1 . I NTRO There are two versions of the trophy: blue (for
blue backgrounds) and multicolour (for stadium
graphics, stadium crops and key visuals). A neutral
3 . ON A I R silver version is also available.
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
E X AMPLES
UNAUTHORISED USAGES
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Silver version Blue version Multicolour version
106
OVERVIEW
1 . I NTRO The trophy vector is available as outline
versions, in black, white and blue colour
options. No alternative vector trophy
3 . ON A I R versions may be created.
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
E X AMPLES
UNAUTHORISED USAGES
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Trophy Vector Outline: Blue Trophy Vector Outline: Black Trophy Vector Outline: White
107
BLUE VERSION
1 . I NTRO The blue version can be used with blue
backgrounds, flat or with the pattern.
3 . ON A I R A full package is provided with the five trophy
angles (top-front, top-back, left, front and
4 . M US IC right views).
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
E X AMPLES
UNAUTHORISED USAGES
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Top-front view Top-back view Left view Front view Right view
108
MULTICOLOUR
1 . I NTRO
VERSION
2 . OF F ICIA L M A RKS The multicolour version can be used with stadium
graphics, stadium crops and key visuals.
3 . ON A I R
When using stadium crops, it is important for the
4 . M US IC angle of the trophy to fit correctly with the stadium.
5 . VISUA L I DE NTIT Y A full package is provided with the five trophy

6 . FAN I LLUS TR ATIONS angles (top-front, top-back, left, front and right
views) and the correct layouts for each.
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
E X AMPLES
UNAUTHORISED USAGES
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Top-front view Top-back view Left view Front view Right view
The top-front view of the The top-back view of the The left view of the trophy The front view of the trophy The right view of the trophy
trophy is only for use with trophy is only for use with is for use with a left side or is for use with a bottom of is for use with a right side
stadium graphics. stadium graphics. corner of the stadium, or the stadium, key visual or or corner of the stadium, or
stadium graphics. stadium graphics. stadium graphics.
109
EXAMPLES
1 . I NTRO
3 . ON A I R
4 . M US IC
ROAD TO
BERLIN
FINAL
7. PHOTOGR APHY
8 . TROPHY
WELCOME
TROPHY TO LEIPZIG
OVERVIE W
TROPHY TOUR
BLUE VER SION EURO 2024 venue profile:
Leipzig Stadium, Leipzig
E X AMPLES
UNAUTHORISED USAGES
MANDATORY USAGES
9. MA SCOT
THE JOURNEY
STARTS HERE
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
TROPHY
TOUR
NEXT VENUE
17:00 I SATURDAY I 13 JUNE
OLYMPIASTADION BERLIN
110
UNAUTHORISED USAGES
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
E X AMPLES
UNAUTHORISED USAGES DO NOT use non-blue backgrounds with the blue DO NOT use the trophy with the full-colour pattern.
trophy.
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
DO NOT use the blue trophy with stadium DO NOT apply other colours to the trophy. DO NOT use the trophy with stadium crops other than
backgrounds. those recommended. Use only the layouts provided in
the package.
111
MANDATORY USAGE
1 . I NTRO TROPHY BRAND INTEGRITY BALANCED USE OF MARKS
All applications of the trophy must be treated with the utmost respect. Trophy Trophy images should not be used in isolation and should always be accomplished
3 . ON A I R imagery must not be used in any way which is considered deceptive or misleading by the UEFA EURO 2024™ logo and the legal notice.
or which compromises or reflects unfavourably upon the good name, goodwill,
4 . M US IC reputation and image of UEFA and/or the UEFA EURO 2024™ competition.
7. PHOTOGR APHY
8 . TROPHY
TROPHY
OVERVIE W
BLUE VER SION
E X AMPLES
UNAUTHORISED USAGES
MANDATORY USAGES
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
112
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
09
POSES
TM AND COPYRIGHT

11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
MASCOT
113
1 . I NTRO
“JOIN ME ON THE JOURNEY

3 . ON A I R
4 . M US IC
5 . VISUA L I DE NTIT Y TO CELEBRATE
UEFA EURO 2024™
7. PHOTOGR APHY
8 . TROPHY
AND LET’S
9. MA SCOT #MAKEMOVES TOGETHER!”
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES
TM AND COPYRIGHT

11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
114
STORYLINE AND NAME
1 . I NTRO
3 . ON A I R
4 . M US IC MASCOT PRESENTATION
5 . VISUA L I DE NTIT Y Introducing Albärt the Official Mascot of UEFA EURO 2024™.
6 . FAN I LLUS TR ATIONS He is a loveable, energetic little teddy bear who embodies the spirit of unity and
7. PHOTOGR APHY camaraderie that the tournament will deliver. With his soft, cuddly appearance
8 . TROPHY and friendly nature, he is sure to win the hearts of fans young and old.
9. MA SCOT
S TORYLINE AND NAME PERSONALITY
TURNAROUND Albärt has a curious and adventurous spirit, loves to be active and is eager
COLOUR S to learn from others, be it new skills to help him be a better player or about
POSES different cultures and traditions from fans across Europe. He is passionate
TM AND COPYRIGHT about promoting fair play both on and off the field.

11 . A PPLIC ATIONS CHARACTERISTICS
12 . MAN DATORY Albärt proudly wears a football jersey inspired by the
REQU I RE M E NTS
UEFA EURO 2024™ brand. It combines the colours of the participating
nations and represents the harmony of diverse cultures coming together
through football. His shirt includes the number 24 which is the year of the
tournament. Albärt’s bright, wide eyes are always filled with excitement
and wonder, making him an endearing presence at the tournament.
115
3D POSE MASCOT TURNAROUND
1 . I NTRO
3 . ON A I R
4 . M US IC
TURNAROUND
The 3D poses of our hero from multiple angles.
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES
TM AND COPYRIGHT

11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
Front Right side Rear Left side
116
3D FULL COLOUR
1 . I NTRO
CLOTHING HEAD
3 . ON A I R
4 . M US IC
PANTONE 286 C PANTONE 7407 C
PANTONE Warm Red C PANTONE 364 C
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME BOOTS
PANTONE 354 C
TURNAROUND
COLOUR S
POSES PANTONE Black C PANTONE Warm Red C
TM AND COPYRIGHT
White PANTONE 123 C
11 . A PPLIC ATIONS
12 . MAN DATORY PANTONE Black C
REQU I RE M E NTS
The colours shown on these pages

and throughout this style guide have
not been evaluated by PANTONE
Colour Standards. Pantone® is
registered trademark of Pantone, Inc
Full colour logo is used on all 3D

poses, please refer to logo page for
usage.
117
2D FLAT COLOUR
1 . I NTRO
CLOTHING HEAD
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
PANTONE 354 C
TURNAROUND
COLOUR S
TM AND COPYRIGHT
White PANTONE 123 C
11 . A PPLIC ATIONS
REQU I RE M E NTS

8 colour logo is used on all 2D poses,

please refer to logo page for usage.
118
2D LIMITED COLOUR
1 . I NTRO
CLOTHING HEAD
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
PANTONE 354 C
TURNAROUND
COLOUR S
TM AND COPYRIGHT
White PANTONE 123 C
11 . A PPLIC ATIONS
REQU I RE M E NTS


119
BLACK & WHITE
1 . I NTRO
3 . ON A I R
4 . M US IC
PANTONE Black C
PANTONE 624 C
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES
TM AND COPYRIGHT

11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS


120
3D POSE MASCOT
1 . I NTRO The 3D poses of our hero in action in victory, scissor
kicking, lifting the UEFA EURO trophy, with a head
stall, with a knee slide and doing a crossover.
3 . ON A I R
4 . M US IC VICTORY SCISSOR KICK TROPHY
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES
TM AND COPYRIGHT

11 . A PPLIC ATIONS HEAD STALL KNEE SLIDE CROSSOVER
12 . MAN DATORY
REQU I RE M E NTS
121
3D POSE MASCOT
1 . I NTRO The 3D poses of our hero holding small, big and
tourist sign boards, doing a thumbs up and doing a
heart.
3 . ON A I R
4 . M US IC SIGNS
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES
TM AND COPYRIGHT

THUMBS UP LOVE
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
122
2D POSE MASCOT
1 . I NTRO The 2D poses of our hero celebrating victory
and doing a scissor kick, colours of the
2 . OF F ICIA L M A RKS UEFA EURO 2024™ provided as Pantone®.
3 . ON A I R
4 . M US IC VICTORY
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES
TM AND COPYRIGHT Full colour Reduced colour Black & white

11 . A PPLIC ATIONS SCISSOR KICK
12 . MAN DATORY
REQU I RE M E NTS
Full colour Reduced colour Black & white
123
2D POSE MASCOT
1 . I NTRO The 2D poses of our hero holding up the UEFA
EURO trophy and doing a cross over, colours of
2 . OF F ICIA L M A RKS the UEFA EURO 2024™ provided as Pantone®.
3 . ON A I R
4 . M US IC TROPHY
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES

11 . A PPLIC ATIONS CROSS OVER
12 . MAN DATORY
REQU I RE M E NTS
124
2D POSE MASCOT
1 . I NTRO The 2D poses of our hero doing a head stall and
a knee slide, colours of the UEFA EURO 2024™
2 . OF F ICIA L M A RKS provided as Pantone®.
3 . ON A I R
4 . M US IC HEAD STALL
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES

11 . A PPLIC ATIONS KNEE SLIDE
12 . MAN DATORY
REQU I RE M E NTS
125
2D POSE MASCOT
1 . I NTRO The 2D poses of our hero of hero holding up a small sign, big sign and
tourists sign, colours of the UEFA EURO 2024™ provided as Pantone®.
3 . ON A I R SMALL SIGN
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND BIG SIGN
COLOUR S
POSES
TM AND COPYRIGHT

11 . A PPLIC ATIONS
12 . MAN DATORY Full colour Reduced colour Black & white
REQU I RE M E NTS
TOURISTS SIGN
126
2D POSE MASCOT
1 . I NTRO The 2D poses of our hero doing a thumbs up
and making a heart with its hands, colours of
2 . OF F ICIA L M A RKS the UEFA EURO 2024™ provided as Pantone®.
3 . ON A I R
4 . M US IC THUMBS UP
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES

11 . A PPLIC ATIONS LOVE
12 . MAN DATORY
REQU I RE M E NTS
127
MASCOT TRADEMARKS AND COPY
1 . I NTRO RIGHT NOTICE
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
S TORYLINE AND NAME
TURNAROUND
COLOUR S
POSES
TM AND COPYRIGHT TM must appear and be legible whenever the Mascot or the
Trophyimage is used it must be applied as below:
11 . A PPLIC ATIONS TM : UEFA Euro Book Narrow
TM
12 . MAN DATORY TM
REQU I RE M E NTS
The following legal line must appear on all products:
The UEFA and EURO 2024 words, the UEFA EURO 2024™
Logo andMascot and the UEFA EURO Trophy are protected
by trademarks and/or copyright of UEFA. All rights reserved.
128
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
OVERVIE W
W EB BANNER S
10
MOBILE DE VICES
DESK TOP DE
9. APPLIC VICES
ATIONS
SOCIAL
10. MAN MEDIA
DATORY
REQU I RE M E NTS
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
DIGITAL
MEDIA
129
OVERVIEW
1 . I NTRO Digital media consists of four groups
of elements.
3 . ON A I R
4 . M US IC
5 . VISUA L I DE NTIT Y WEB BANNERS SOCIAL MEDIA

7. PHOTOGR APHY
INSERT TEXT
8 . TROPHY
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit, sed diam nonummy nibh
9. MA SCOT euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad
10. DIGITA L M E DIA minim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat. velit esse
OVERVIE W molestie consequat, vel illum dolore
W EB BANNER S
MOBILE DE VICES
DESK TOP DE VICES
SOCIAL MEDIA MOBILES & TABLETS DESKTOP
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
130
WEB BANNERS
1 . I NTRO These are web banner templates in four
different sizes in line with industry standard
formats. Content may be added in the
3 . ON A I R designated area.
700x100
4 . M US IC
INSERT TEXT
7. PHOTOGR APHY
8 . TROPHY
450x230 350x350
9. MA SCOT
OVERVIE W
INSERT TEXT
W EB BANNER S Lorem ipsum dolor sit amet, consectetuer
MOBILE DE VICES euismod tincidunt ut laoreet dolore magna
minim veniam, quis nostrud exerci tation
INSERT TEXT
DESK TOP DE VICES ullamcorper suscipit lobortis nisl ut aliquip Lorem ipsum dolor sit amet, consectetuer
ex ea commodo consequat. velit esse adipiscing elit, sed diam nonummy nibh
SOCIAL MEDIA molestie consequat, vel illum dolore euismod tincidunt ut laoreet dolore magna
minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip
11 . A PPLIC ATIONS ex ea commodo consequat. velit esse
molestie consequat, vel illum dolore
12 . MAN DATORY
REQU I RE M E NTS
350x150
INSERT TEXT
Lorem ipsum dolor sit amet, consectetuer
euismod tincidunt ut laoreet dolore magna
aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquipillum dolore.
131
MOBILE DEVICES
1 . I NTRO MOBILE DEVICE WALLPAPERS
3 . ON A I R
4 . M US IC
5 . VISUA L I DE NTIT Y SMARTPHONE WALLPAPER TABLET WALLPAPER
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
OVERVIE W
W EB BANNER S
MOBILE DE VICES
DESK TOP DE VICES
SOCIAL MEDIA
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
132
DESKTOP DEVICES
1 . I NTRO COMPUTER WALLPAPERS
There are two computer wallpapers
3 . ON A I R with 1920x1080 pixels.
4 . M US IC
6 . FAN I LLUS TR ATIONS WALLPAPER 1 STADIUM CROP WALLPAPER 2 KEYVISUAL WITH LOGO
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
OVERVIE W
W EB BANNER S
MOBILE DE VICES
DESK TOP DE VICES
SOCIAL MEDIA
11 . A PPLIC ATIONS
12 . MAN DATORY WALLPAPER 3 KEYVISUAL WITH LOGO & SLOGAN
REQU I RE M E NTS
133
SOCIAL MEDIA
1 . I NTRO These are digital materials, produced in line with
industry standard formats.
3 . ON A I R
4 . M US IC
5 . VISUA L I DE NTIT Y FACEBOOK PROFILE PICTURE INSTAGRAM PROFILE PICTURE X PROFILE PICTURE

7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
OVERVIE W
W EB BANNER S
FACEBOOK COVER X COVER
MOBILE DE VICES
DESK TOP DE VICES
SOCIAL MEDIA
11 . A PPLIC ATIONS
12 . MAN DATORY
REQU I RE M E NTS
TIKTOK PROFILE PICTURE
LINKEDIN COVER
134
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
INTERIOR DESIGN
11
FOOTBALL PITCH
PRINT
MERCHANDISING
12 . MAN DATORY
REQU I RE M E NTS
APPLICATIONS
135
INTERIOR DESIGN
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
INTERIOR DESIGN
FOOTBALL PITCH
PRINT
MERCHANDISING
12 . MAN DATORY
REQU I RE M E NTS
136
FOOTBALL PITCH
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
INTERIOR DESIGN
FOOTBALL PITCH
PRINT
MERCHANDISING
12 . MAN DATORY
REQU I RE M E NTS
137
PRINT
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
INTERIOR DESIGN
FOOTBALL PITCH
PRINT
MERCHANDISING
12 . MAN DATORY
REQU I RE M E NTS
138
MERCHANDISING
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
INTERIOR DESIGN
FOOTBALL PITCH
PRINT
MERCHANDISING
12 . MAN DATORY
REQU I RE M E NTS
139
MERCHANDISING
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
INTERIOR DESIGN
FOOTBALL PITCH
PRINT
MERCHANDISING
12 . MAN DATORY
REQU I RE M E NTS
140
MERCHANDISING
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
INTERIOR DESIGN
FOOTBALL PITCH
PRINT
MERCHANDISING
12 . MAN DATORY
REQU I RE M E NTS
141
1 . I NTRO
3 . ON A I R
4 . M US IC
7. PHOTOGR APHY
8 . TROPHY
9. MA SCOT
11 . A PPLIC ATIONS
12 . MAN DATORY
12
REQU I RE M E NTS
USAGE PRINCIPLES
MANDATORY
REQUIREMENTS
142
USAGE PRINCIPLES
1 . I NTRO
3 . ON A I R
FOREWORD OFFICIAL LOGO SIZES AND IMAGERY
4 . M US IC All of the graphic materials presented in these guidelines The logos and images featured in these guidelines are provided
5 . VISUA L I DE NTIT Y are protected by national and international copyright, for illustrative purposes only. Please ensure that the correct size
design and/or trade mark laws and conventions. All, even of the official marks is always used to ensure proper legibility of
6 . FAN I LLUS TR ATIONS partial, reproductions and any use of the official marks without the legal notice. Please also refer to the artwork files provided
7. PHOTOGR APHY the prior written consent of UEFA are strictly prohibited. for correct colour saturation and light gradation.
8 . TROPHY
9. MA SCOT
USAGE PRINCIPLES
10. DIGITA L M E DIA USE OF THE UEFA EURO 2024™ LOGO COPYRIGHT OWNERSHIP
These guidelines are only for use by authorised parties © UEFA 2022. The content of these guidelines is the property
11 . A PPLIC ATIONS
who have been granted the necessary rights by UEFA. of UEFA. No official marks may be reproduced or transmitted
12 . MAN DATORY They outline the graphic principles, colours and graphic by any process or means without the prior written permission
REQU I RE M E NTS arrangements of the official marks. of UEFA. All rights reserved.
USAGE PRINCIPLES It is essential to comply with the instructions contained in
these guidelines and to apply them in accordance with the
rights granted to the users by UEFA. The legal notice (shown on
APPROVAL PROCEDURES
p.18) must always be used with the official marks
on any medium, including printed or stitched materials. All proposals for the use of official marks must be submitted to
CAA11 via the FAME brand approval form to ensure consistency
and accurate representation.
143

UEFA EURO 2024 Broadcaster Brand Guidelines

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UEFA EURO 2024 Broadcaster Brand Guidelines

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BROADCASTER

HOS T CIT Y LOGOS

LIGHT BACKGROUND DARK BACKGROUND

1 COLOUR - PANTONE 1 COLOUR - BLACK

LIGHT BACKGROUND DARK BACKGROUND

The host city logo should always

PROGR AMMING ELEMENTS

T V GR APHIC S The camera drops onto the centre circle, cutting to

6 . FA N I LLUS TR ATIO N S Element duration : 30".

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

PROGR AMMING ELEMENTS

6 . FAN I LLUS TR ATIONS

C50 M50 Y50 K100

UEFA EURO FONT

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

Two slices merged Three slices merged

S TADIUM ILLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

WALL TIER DRESSING ONE COLOUR

COLOUR PALE T TE STADIUM KEY VISUAL STADIUM CROPS STADIUM GRAPHICS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

5 . VISUA L I DE NTIT Y for landscape (wide) formats.

6 . FAN I LLUS TR ATIONS SQUARE (NARROW VERSION)

6 . FAN I LLUS TR ATIONS SQUARE (NARROW VERSION)

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

COLOUR PALE T TE Special versions with a white background are available

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

6 . FAN I LLUS TR ATIONS

GELSENKIRCHEN HAMBURG LEIPZIG MUNICH STUTTGART

6 . FAN I LLUS TR ATIONS

GELSENKIRCHEN HAMBURG LEIPZIG MUNICH STUTTGART

6 . FAN I LLUS TR ATIONS

Groups of four fans Isolated fans (restricted use for

OVERVIE W Note: Duos of a parent and child count

ROAD TO THE FINAL

7. PHOTOGR APHY FULL-COLOUR PATTERN FULL-COLOUR PATTERN