Appendix -1

REFERENCES
Ahmed Anjum Shakeel, et al Performance of Gulbarga Co-operative
, Indian Cooperative Review, pp.197-204.
Strategies for
Sustainable Dairy , Indian Dairy Man, pp.41-45.
Arora V.P.S, et al. Milk marketing in North-West Uttar Pradesh and the
Role Cooperatives: A Temporal Analysis, Indian Co-operatives Review, pp. 70-
77.
Asha Kumari, M.P, 2012, Production, Procurement and Marketing of Milk: A

Union , Unpublished thesis, Manonmaniam Sundaranar University, Tirunelveli,

Tamil Nadu, India.
Impact of Milk Processing on Small Farms: Case
Indian Journal of Agricultural Economics, Vol., 58, No. 3, July-Sept., pp.
620-632.
Basumatary, R., et al., (2007), Nutritional Status of the Dairy Animals of Jorhat
, Indian Journal of Animal Research, Vol.42, No.2, pp.104-
107.
Public Health, Cooperatives, Local Regulation and the
Development of Modern Milk Policy: The Chicago Milkshed 1900- , Journal
of Historical Geography, Vol. 35, Issue 1, Jan. pp. 128-153.
D Constraints of Milk
Production: A Study on Cooperative and Non-cooperative Dairy Farms in West
, Agricultural Economics Research Review Vol. 23, pp. 303-314.

Co-operative Dairying in Maharashtra Lessons to be

, Economic and Political Weekly, Sep.,27, Vol. 32, No. 39, p. 12.
Deepti Gour,2013, Role of Cooperatives in Dairy Development in India,
International Indexed & Refereed Research Journal, January, 2013 ISSN 0975-
3486, RNI- RAJBIL- 2009-30097, Vol- IV, Issue- 40,pp.56-58.

Measuring the Determinants

African Journal of Business
Management Vol. 1, No. 9, Dec., Pp. 230-237.

i
Dorge et al., (1998),
Maharashtra -operative Review, Vol.XXVI, No.1, National Co-
operative Union of India, New Delhi, pp.22-26.
Dorge J.T , et al Marketable Surplus of Milk in Konkan Region and
, Indian Co-operative Review, p. 52-58.
Gautam Kakaty and Moromi Gogoi (2009),
Opportunity in Dairy Enterprises of Assam Agricultural
Situation in India, Vol.XVI, No.2, , pp.69-75.
Gunas Perception of The Member Societies
towards Working of the Pondicherry Co-Operative Milk Producers' Union
, International Journal of Marketing and Human Resource Management
(IJMHRM), Vol. 4, Issue 2, pp.58-78.

India , India
Post, 17, Sep.p.8.
Jagdish Kumar,et al An Economic Analysis of Production and Disposal
, Agricultural Marketing, p. 27-29.
Jasbir Singh Manhas & V.P. Sharma, (2008),
, Indian Journal of Animal Research,
Vol.42, No.1, pp.49-52.
Jayachandra, K., & Gurappa Naidu, Y., (2006),
Income, Employment and Creation of Assets of Marginal and Small Farmers A
, Indian Cooperative Review, Vol.43, No.4, , pp.719-724.
Comparative Analysis of Rural and Urban
, Indian Journal of Marketing, pp.27-30.

Kurian V., The Longer Dimensions of Dairy Development in India, ICAR, New
Delhi.
Madam Mohan C, Dairy Management in India,, Mittal Publications, Delhi, 1989.
Manjushree Banerjee & S.R. Yadav, (2003),
Cen , Productivity, Vol.44, No.3, , pp.492-498.
The Milk Quality and Feasibility
Analysis of Loose House Dairy Cows , Crotia: Mljekarstvo/ Dairy,
Vol.56(1), p. 59-66.

Miranda, J.C. Dairy Co-operatives and Rural Development: A Case

, Indian Journal of Agricultural Economics, pp.30-31.

ii
Cooperative Societies 111, , pp.25-28.
NDDB, Directorate of Economics and Statistics, Ministry of Agriculture,
Government of India, (2001), Utilization Pattern of Milk at the

Vol.XVI, No.11, pp.38-40.

P.Jayakumar, 2010, Production and Marketing of Bhudalur Block of Thanjavur
District of Tamil Nadu, Unpublished thesis, Bharathidasan University,
Tiruchirappalli.
Consumer Attitude towards
Pasteurize Southern Economist, Feb 1, pp. 21-23.
Patel S.M and Pandey M.K.,(1979), Economic Impact of Kaira District Co-
operative Milk Producers Union in Rural areas of Kaira District, Gujarat State,
Ahamadabad,
Patil, A.P., et al.,(2009), Constraints Faced by the Dairy Farmers in Nagpur
, Veterinary World, Vol.2,
No.3, Mar. pp.111-112.
Comparative Efficiency of Alternative Milk Marketing
Agencies in Western Mah , Indian Journal of Agricultural Economics, pp.
160-167.
A Study on The Distribution of Milk and Milk Products by
, Unpublished Ph.D Thesis, Chidambaram:
Annamalai University.
Radhakrishnan M.K., (199 A study on the performance of dairy Co-operatives
, Unpublished Ph.D Thesis, Coimbatore:
Bharathiar University.

Vol. 39, No. 4, April 2008, pp.18-26.

Raguram Sharma, Marketing trend of Milk Co-operatives in Tamil Nadu, Co-
operative Perspective, Vol. 42 No. 3, Jan-Mar. 2012, P.243.
Problems Facing Dairy Co-operatives in Usilampatty
, Tamil Nadu Journal of Cooperation, Vol.88, No.1, ,pp.28-29.
Rajendra Singh, et al.,(2000), Assessment of Reasons for Increase in Milk
gricultural situation in India, pp. 429-439.
Dairy Co-operatives and Milk
Mar Journal of Food Distribution
Research, Vol. 35, Issue 02, p. 24.

iii
Rajkumar Yogi, et al., (2007),
, Indian Journal of Dairy Science, Vol.60, No.4, pp.307-312.
Rajput, A.M., et al., Cost and Returns of Local Cow Milk Production,
, Agricultural
Marketing, Vol.VIII, No.4, pp.5-11.
Development of Dairy
, Vol.45, No.3, pp.218-226.
, Indian Journal of
Marketing, Vol.XXXIII, No.3, New Delhi, pp.55-58.
Ramanujam, K.N., and Rajmohan, K.,(2004), , Co-operative
Perspective, Vol.39, No.1, Ap.-June, pp.24-26.
Cost and Return Analysis of the Milk
procurement, Utilization and Processing of a Multi Product Cooperative Dairy
Plant in District Moradabad of Uttar Pradesh , Agricultural
Marketing, Vol.XLIX, No.1, pp.22-26.
Marketing Efficiency of Dairy Products for
Co-operative and Private Dairy Plants in Tamil Nadu-
Agricultural Economics Research Review Vol. 21 July-Dec. pp: 235-242.
Marketing Efficiency of Dairy Products
for Co-operative and Private Dairy Plants in Tamil Nadu A Comparative
Analysis, Agricultural Economics Research Review, Vol.21, No.2, July-Dec.
pp.235-242.
Ranjit Kumar & Sharma, A.K., (1999)
, Indian Cooperative Review, Vol.36, No.3,
National Co-operative Union of India, New Delhi,, pp.201-208.
Ray & Sunil (200
Institute of Development Studies, Rajasthan, Research Note on Economics of
Milk Marketing and Price Spread in Chittor District of Andhra Pradesh.
Richard F. Fallert, et al. Food Chain Integration and Fluid Milk
Journal of Dairy Science, Vol., 61, Issue 7, July, pp. 983-987.
Economics of Milk Production in Imphal
, Indian Journal of Dairy Science, Vol.60, No.6, Nov.,
pp.441-446.
Rupendra Kumar, et al., (1999), -Economic Characteristics of Dairy
, Journal of Dairying,
Vol.18, No.1, Food and Home Sciences, Dairy Extension Division, NDRL
Karnal, pp.45-48.

iv
Sangu, Impact of Dairy Cooperative Societies on Production,
, Indian Dairyman,Vol.47, No.8,
pp.43-46.
Sangu, K.P.S.,(2006)
, Indian Journal of Dairy Science, Mar.
pp.106-110.
Efficiency and Productivity Analysis of Cooperative Dairy
Working Paper from University of
New England, School of Economics.
Sathya Su Southern
Economist, Bangalore, p.16.
A Study and Comparative Analysis of Cooperative Milk
, Unpublished Ph.D
thesis, Tiruchirappalli: Bharathidasan University.

Working of Milk co- , Indian Dairyman, Vol. 32, No. 6,

Pp. 31-41.
Marketing of Milk - An Opinion Survey of Consumer
, Indian Journal of Marketing, Vol. 2, No. 4, pp.
10-13.
Sharma M.L., et al.,( Potential and prospects of Dairy Business in
Uttarakhand: A Case study of Uttaranchal Co-operative Dairy Federation
, Agricultural Economics Research Review, Vol. 20, Issue 2007, p. 23.
Sivaraman B ,2014, Planning for Dairy Development, Intensive Agriculture, Vol.
XV, No. 5, July 2014, p.10
Smita Sirohi, et al.,(2007) Economics of Milk Production: Variations Across
Prod , Indian Journal of Dairy Science, Vol.60, No.2, Mar-Ap.
pp.124-128.
-operative in Rural Economy: A
-operative Societies in Guntur District of Andhra
, Indian Journal of Agricultural Economics, Vol.51, No.4, Oct-Dec.,
pp.805-806.
Liquid Milk Business in India after Delicensing: A Case
Indian Journal of Agricultural Economics,
Vol., 59, No. 3, July- Sep. pp. 607.
An Assessment of Quality of
Services of Dairy Cooperatives in Kerala with Special Reference to

v
 . Indian Cooperative Review, Vol.43,No.3, June,
pp.576-582.
Sunil Kulka , Indian Journal of
Marketing, Vol.XXXIV, No.3, Graphic Press, New Delhi, pp.22-25.
Problems and Prospects of
, Indian Journal of Marketing,
Vol XXXIII No.6, pp. 14-15.
Problems and Prospects of Co-
, Indian Journal of Marketing,
Vol.XXX, No.6, , New Delhi, pp.38-40.
Swaminathan A.M., (2009) , Dairy Development in Tamil Nadu , Tamil Nadu
Journal or Co-operation, Vol.72, No.3,pp.58-63.
Venkateswarulu, et al., A Survey Report on Quality of Market Milk Sold
, Indian Dairyman, Vol.56, No.4, pp.53-55.
Vanetha & A. Menakadevi (2014), Performance Of Selected Primary Milk
Producers Cooperative Society In Tamil Nadu, Research Front, Vol. 2, No. 4, Oct.
- Dec., 2014 www.researchfront.in pp.35-41.

Vijayalakshmi S, et al., Rationalisation of Milk Procurement, Processing

Agricultural Systems, Vol., 48, Issue 3, pp.
297-319.

REPORTS

Annual Reports of the Society from 2009-10 upto 2013-14

WEB SITES

www.milkcooperatives.co.in
www.coopeartiveidary.co.in

vi
Appendix - 2

A STUDY ON
MARKETING PRACTICES OF MANNARGUDI

MANNARGUDI, THIRUVARUR DISTRICT

QUESTIONNAIRE
SECTION I: SOCIO-ECONOMIC STATUS OF THE MEMBERS

Name of the Member :

1. Age (in years) : 1.18 - 30 [ ]

2. 31-40 [ ]

3. 41 50 [ ]
4. 51 and above [ ]

2. Marital Status : 1. Married [ ]

2. Unmarried [ ]
3. Widower [ ]

3. Religion : 1. Hindu [ ]
2. Muslim [ ]
3. Christian [ ]
4. Others [ ]

4. Status of community : 1. Forward community [ ]

2. B.C [ ]

3. M.B.C [ ]
4. S.C [ ]
5. S.T [ ]
6. S.T.A [ ]

5. Educational Status : 1. Uneducated [ ]

2. School Level [ ]
3. College Level [ ]
4. Technical Level [ ]

6. Family status 1. Nuclear [ ]

2. Joint [ ]
3. HUF [ ]

vii
7. Family Size : 1. 1-3 [ ]
2. 4-6 [ ]
3. 7-9 [ ]
4. 10 and above [ ]

8. Occupational Status : 1. Landless Agri. Labour [ ]

2. Agriculture landlord [ ]
3. Family Business only [ ]
4. Weaving [ ]

9. Income of the family (Per month) : 1. Below 1,00,000 [ ]

2. 1,00,001 2,00,000 [ ]
3. 2,00,001 3,00,000 [ ]
4. 3,00,001 4,00,000 [ ]
5. Above 4,00,001 [ ]

i. Motivating factor

Which of the following is the reason for entering into milk business?

(Give ranks as 1,2,3 and so on)

1. [ ]
2. [ ]
3. Previous experience in this business [ ]
4. Self interest [ ]
5. Unemployment problem [ ]
6. Hereditary business [ ]
7. Suitability to lifestyle [ ]
8. Practical knowledge [ ]

Which of the following helps you to manage the milk business?

1. Family support [ ]
2. support [ ]
3. Self confidence [ ]
4. [ ]
5. [ ]
6. Support from non-family individuals [ ]

ii. Discouraging Factor

(Give ranks as 1,2,3 and so on)

Which of the following discourages you in managing business?

1. Delayed payment by the society [ ]

2. Price fixation by the society [ ]

viii
 3. Terms & conditions of the Society [ ]
4. Need for Maintenance of milk quality [ ]
5. Operating expenses [ ]
6. Loss in the business [ ]
7. Sickness of milchy animals [ ]
8. Low productivity of milchy animals [ ]

iii. Expectation Factor

What is your expectation from others for successful management of business?

(Give ranks as 1,2,3 and so on)

1. Satisfied price [ ]
2. Immediate payment [ ]
3. Easy sanctioning of loans/advances [ ]

LEVEL OF SATISFACTION
1. Highly dissatisfied 2. Dissatisfied 3. Slightly Dissatisfied 4.neutral
5.Slightly satisfied 6.Satisfied 7.Highly satisfied.
(Pl. make a tick mark in the relevant box)
Sl.No Dimension 1 2 3 4 5 6 7
49 Profitability of the business
50 Financial conditions of the
business
51
52 Market conditions of the
business
53 Performance of the Society
54 Present price level
55 Procurement procedure of milk
56 Relationship with the Society
57 Productivity of the milchy
animals
58 Family support
59 Overall satisfaction

THE ATTITUDE
1. Strongly Disagree 2. Disagree 3. Slightly Disagree 4. Neither Agree nor
Disagree
5. Slightly Agree 6. Agree 7. Strongly Agree
Sl.No Parameter 1 2 3 4 5 6 7
The milk business has bright future
The Society should increase sales by
effective sales promotional measures
Training is essential to maintain milch
animals and manage them
Outside sale (Sale to other than the

ix
society) can extend the business
I am always loyal to my Society.
The Society can compete with other
milk venders
I feel secure while dealing with the
Society

in this business
I give preference to the Society by all
means

well
Aavin is the important competitor to the
Society
I use the latest technology in
maintaining miclh animals
Government policy is favourable to the
Society
Increasing of productivity of milch
animals is very difficult
Maintaining milk quality is a tedious
work
The Society has adequate marketing
network to increase the sales.
The Society can easily sell the by
products of milk in open market.
The Society has all facilities to preserve
milk
The Society processes the milk
effectively.
I recommend this business to my sons
The general attitude towards milk
business

************