Scribd
Upload
20 views24 pages

Week 5

The document discusses the history of media and information from pre-industrial times to the present. It covers the evolution from traditional legacy media like newspapers and radio to modern digital media and new technologies. Key periods discussed include the industrial age, electronic age, and information age. The roles and impacts of different media are also examined.

Uploaded by

santillan.arnaldo.duran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
20 views24 pages

Week 5

The document discusses the history of media and information from pre-industrial times to the present. It covers the evolution from traditional legacy media like newspapers and radio to modern digital media and new technologies. Key periods discussed include the industrial age, electronic age, and information age. The roles and impacts of different media are also examined.

Uploaded by

santillan.arnaldo.duran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 24

Popular Culture

and
the Media
Lecture 4
Learning Outcomes:
•Integrate the relationship between popular culture and
media
•Identify and differentiate between the different types of
media (traditional/legacy and new media)
•Discuss media evolution as the backdrop of popular
culture
•Reflect on the evolving rope of the people in the crafting
of mass media and pop culture
If the Titanic sank somewhere in the Atlantic Ocean,
how do you think the news reached people in England
and New York at that time?
If the Titanic sank
today, in what
format/s would people
receive or read news?
What is Popular Culture Now?
THE HISTORY OF MEDIA AND INFORMATION
PRE-INDUSTRIAL AGE (BEFORE 1700S)- People discovered fire,
developed paper from plants, and forged weapons and tools with stone,
bronze, copper, and iron.
Examples:
• Cave paintings (35, 00 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Printing press using wood blocks (220 AD)
INDUSTRIAL AGE (1700S-1930S) - People used the power of
steam, developed machine tools, established iron production, and
the manufacturing of various products (including books through
the printing press).
Examples:

•Printing press for mass production (19th century)


• Newspaper- The London Gazette (1640)
•Typewriter (1800) Telephone (1876)
•Motion picture photography/projection (1890)
•Commercial motion pictures (1913) •
•Motion picture with sound (1926)
•Telegraph
•Punch cards
ELECTRONIC AGE (1930S-1980S) - The invention of the
transistor ushered in the electronic age. People harnessed the
power of transistors that led to the transistor radio, electronic
circuits, and the early computers. In this age, long distance
communication became more efficient.
Examples:
•Transistor Radio
•Television (1941)
•Large electronic computers- i.e. EDSAC (1949) and
UNIVAC 1 (1951)
•Mainframe computers - i.e. IBM 704 (1960)
•Personal computers - i.e. Hewlett Packard 9100A (1968),
Apple 1 (1976)
INFORMATION AGE (1900S-2000S) - The Internet paved
the way for faster communication and the creation of the social
network..
• Augmented Reality / Virtual
Examples: Reality
• Web browsers: Mosaic (1993), • Video chat: Skype (2003), Google
Internet Explorer (1995) Hangouts (2013)
• Blogs: Blogspot (1999), • Search Engines: Google (1996),
LiveJournal (1999), WordPress Yahoo (1995)
(2003)
• Portable computers- laptops
• Social networks: Friendster (1980), netbooks (2008), tablets
(2002), Multiply (2003), Facebook (1993)
(2004)
• Smart phones
• Microblogs: Twitter (2006),
Tumblr (2007) • Wearable technology
• Video: YouTube (2005) • Cloud and Big Data
What Does Media Do for Us?
Entertainment

Public Forum

Information and Education


Media fulfills several roles in society:
• Entertaining and providing
an outlet for the imagination,
• Educating and informing,
• Serving as a public forum for
the discussion of important
issues, and
• Acting as a watchdog for
government, business, and
other institutions.
A Brief History of Mass Media and Culture
• Johannes Gutenberg’s invention of the printing
press enabled the mass production of media, which
was then industrialized by Friedrich Koenig in the • After World War II, television boomed in the
early 1800s. United States and abroad, though its
• These innovations led to the daily newspaper, concentration in the hands of three major
which united the urbanized, industrialized networks led to accusations of homogenization.
populations of the 19th century. • The spread of cable and subsequent deregulation
in the 1980s and 1990s led to more channels, but
not necessarily to more diverse ownership.
• Transitions from one technology to another have greatly
affected the media industry, although it is difficult to say
• In the 20th century, radio allowed
whether technology caused a cultural shift or resulted from
advertisers to reach a mass audience and
it.
helped spur the consumerism of the
• The ability to make technology small and affordable
1920s—and the Great Depression of the
enough to fit into the home is an important aspect of the
1930s.
popularization of new technologies.
Legacy / Traditional Media

•Old media, 1900 media, or legacy media, are


the mass media institutions that predominated prior to
the Information Age; particularly print media, film
studios, music studios, advertising agencies, radio
broadcasting, and television
•Old media institutions are centralized and
communicate with one-way technologies to a
(generally anonymous) mass audience.
•Traditional media, also known as old media or
legacy media, consists of print media, film studios,
radios, newspapers, and televisions.
•Traditional media marketing is often referred to as
outbound marketing, as it is done through
traditional media platforms and sends out messages
to the customers instead of initiating conversations.
•The target audience of traditional media is a largely
anonymous mass audience and such kind of
marketing can be described as one-way
communication.
New Media
• New media can best be described as digital
channels that have gained popularity in the
advertising space in the last decade or so.
• As more and more consumers rely on their cell
phones for everything, new media has become
an increasingly effective way to advertise.

New media encompasses internet-based forms of


advertising such as banner ads, social media, and
apps. This form of media can be highly targeted,
even allowing businesses to reach consumers as
they enter their store, for example, using cell phone
push notifications.
Why people prefer new media?
•Flexibility
•Engagement
•Cost effective
•Time effective
•Interactive
•Targeted Marketing
References

• https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of
-media/
• https://www.whackedout.in/blog/2019/08/09/how-digital-media-is-ove
rtaking-traditional-media/

You might also like