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Search Engine Optimization PDF

The document discusses key things to know about search engine optimization (SEO) including that SEO helps build online awareness, is different from paid search, requires focusing on relevant keywords, takes ongoing work to manage keywords effectively, and emphasizes readability in content.

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13 views1 page

Search Engine Optimization PDF

The document discusses key things to know about search engine optimization (SEO) including that SEO helps build online awareness, is different from paid search, requires focusing on relevant keywords, takes ongoing work to manage keywords effectively, and emphasizes readability in content.

Uploaded by

dylan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Synchrony Connect

FIVE THINGS TO KNOW


Search Engine Optimization (SEO)
Search engine optimization (SEO) should be part of your small-
business digital marketing strategy. After all, your customers and
prospects spend most of their lives online. You need to make
your site more likely to pop up in the search results of the search
engines you choose (Google, Yahoo!, etc.).

SEO, also called organic search, is about tweaking the keywords


and other words on your web pages to ensure your business will
appear near the top of browsers’ search results. Here are five
things to know about SEO:

1. IT’S ABOUT CAPTURING ATTENTION. SEO helps to build online


awareness of your brand. SEO is the process of generating traffic
to your site from the free, natural search results on search engines
like Google and Yahoo!. Search engines are the entry point to the
Internet and search data provides invaluable clues about your
customer or prospect’s intent. Someone searching for “financing
for refrigerator purchase” is likely ready to buy.

2. SEO IS NATURAL, NOT PAID, SEARCH. SEO is different from


search engine marketing (SEM) or paid search. SEM is the process
of gaining website traffic by purchasing ads on search engines.
Being ranked number one for a non-relevant or rarely searched
SEO is the process of optimizing your brand’s web presence using
term is much less useful than a number-ten ranking for the right
both on- and off-page practices to ensure placement and ranking
keyword. Make sure your URLs also contain keywords. And use title
on search engines. Most small business owners do their own SEO.
tags that describe the content on each of your web pages that
accurately reflect the content on the page and coordinate with
3. KEYWORDS ARE KEY. Keywords are the ideas and topics that
keywords. You can learn to do all these things with a simple online
define what your content is about. These are the words and phrases
search.
that searchers enter into search engines. For example, someone
redecorating their home might search for a term like “choose a
5. GO FOR READABILITY. A truth of SEO: If your content is clear
paint color” or “buy living room furniture.”
and easy to read, you are going to appear in more searches. Use
heading, bold text and bullets to make your content quick to scan
With SEO, your main job is to boil down your web content to a few
and simple to digest. Make sentences short and concise. Include
simple words and phrases. Those are your primary keywords. Then,
off-page external links where appropriate to build credibility. The
you mark your keywords with HTML tags on your site to increase
more external links your page contains, the higher its ranking will
the likelihood they will be picked up in browsers’ search results. You
be in natural search.
can easily learn how to do this online. Just search “how to mark
keywords with HTML tags.” It is crucial your keywords match what Bottom line: SEO is about ensuring your brand and solutions are
people are searching for. easily accessible to search engines, and that your online campaigns
are finely tuned to pop up in as many search results as possible. This
4. MANAGING YOUR KEYWORDS TAKES WORK. It takes ongoing
could translate into more customers and more sales.
work to select and manage your keywords, but this work pays
off. Use single word or multi-word phrases but not a complete
sentence. Make sure to align your keyword with a call to action that For more information or to connect with an expert,
makes sense for generating leads. An example: “Store credit card.” contact us at [email protected].

Synchrony has over 80 years of retail heritage. Synchrony Connect is a value-added program that lets Synchrony partners tap into our expertise in areas beyond credit.

synchrony.com

This content is subject to change without notice and offered for informational use only. You are urged to consult with your individual business, financial, legal, tax and/or other
advisors with respect to any information presented. Synchrony and any of its affiliates (collectively, “Synchrony”) makes no representations or warranties regarding this content
and accept no liability for any loss or harm arising from the use of the information provided. Your receipt of this material constitutes your acceptance of these terms and conditions.

© 2019 Synchrony. All rights reserved. No reuse without prior written consent from Synchrony. 1215-076

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