Vijayavani Internhsip Report

A MINI INTERNSHIP REPORT AND ANALYSIS
COMPANY : VIJAYAVANI
EXTERNAL GUIDE : MR. YATHINDRA ,
MR. BALAKRISHNA
TOPIC : SALES, CANVASING AND PROMOTION
MARKETING
REPORT BY,
TEJAS D P
BAB
JYOTHY INSTITUTE OF COMMERCE AND
MANAGEMENT
Week 1
DATE PLACE
1-04-2024 Sarakki , JP Nagar 1st phase

Visited upto 40 houses
Visited upto 10 shops

1 conversion



8-04-2024 Sarakki, JP Nagar 6th phase

Week 2
DATE PLACE


1 conversion


18-11-2023 Sarakki, JP Nagar 6th phase

2 orders, 1 conversion
Week 3
DATE PLACE
20-11-2023 Shivashakthi nagar, Konankunte

2 order , 1 conversion
21-11-2023 Ganapathipura road,Suprajanagar, Konankunte

1 conversion , 1 order
22-11-2023 Chunchunghatta main road,Konankunte

1 order
23-11-2023 Ganapathipura,Chunchunghatta main raod, Konankunte

1 order
24-11-2023 Anajanapura road, Chunchunghatta main road,konankunte

1 order
25-11-2023 Amrutha nagar, Old bank colony, Konankunte

Internship Analysis
Age group –
I have come across 500 people (approximately ) in my internship. The age group who prefer
reading vijayavani newspaper across JP Nagar, Sarakki , Shivashakthi nagar,
Chunchunaghatta road, Ganapathipura, Amrutha nagar is as follows :
Age group %
15 -25 2%
25-35 1%
35-45 2%
45-55 2%
55-65 35%
65-75 50%
75-85 8%
Percentage
15 -25 25-35 35-45 45-55 55-65 65-75 75-85

Competition –
Vijayavani is a well heard and popular newspaper brand among the people.
The competition for Vijayavani is as follows :
Market share
Vijayakarnataka Prajavani Udayavani

Kannada Prabha Samyuktha Karnataka
1. Vijayakarnataka – 53%
2. Prajavani – 23%
3. Udayavani – 13%
4. Kannada Prabha – 10%
5. Samyuktha Karnataka – 2%
There are other competitors in English Newspapers:

1. Times of India
2. Deccan Herald
3. Hindustan Times
Demand for Vijayavani ( Area wise ) –
1. Sarakki, JP Nagar 1st phase
Chart Title
70%
60%
50%
40%
30%
20%
10%
0%
Commercial Outlets Households
Series 1 Series 2 Series 3
2. Sarakki, JP Nagar 6th phase
Chart Title
70%
60%
50%
40%
30%
20%
10%
0%
Series 1 Series 2 Series 3
3. Shivashakthi Nagar, Konankunte

Chart Title
70%
60%
50%
40%
30%
20%
10%
0%
Series 1 Column2 Column1
4. Chunchunghatta Main road, Konankunte
Chart Title
60%
50%
40%
30%
20%
10%
0%
Percentage Column2 Column1

5. Ganapathipura , Konankunte
Chart Title
60%
50%
40%
30%
20%
10%
0%
Percentage Column2 Column1
Findings –
1. Agent Issues:
The issues with the agents is the major drawback for the circulation. The employees
have to convince the agents to give more priority to our paper.
2. Concentrate on Social media:
People with various ages are now connected with the online environment. Most of the
household members are ready to connect to the online news which can be available on
Youtube, Vijayavani News Website and Whatsapp.
3. Specific readers :
The readers are only of a specific age. The age group above 45 and below 75 are the
only readers. Below this age group, there are a negligeable number of readers.
4. Demand for English Newspapers:
The demand for the English Newspapers is high. Schools, Offices and
Households(children) are demanding and favouring towards English papers. This is a
huge influence and attack on Kannada newspapers.
5. Quality :
When compared to other newspapers, Vijayavani has a better quality in terms of news
and content. The content is very honest and helpful for all kinds of readers.
6. Student Edition :
The Student edition( Vidyarthi Mithra) has the ability for more sales.
Suggestions –
1. Online Reach :
The primary suggestion is to concentrate more on Online reach along with the
newspaper distribution. To target the Households, Online reach is the best way to
create thr awareness about the newspaper.
(Youtube Ads and Traffic, Whatsapp, Free News app)
2. Margin :
Agents are expecting a minimal increase in terms of there distribution margin. If there
is a possibility of increasing, the agents will give more priority to Vijayavani than
other newspapers.
3. Schemes and offers :
The commercial outlets and households are expecting yearly/quarterly schemes and
offers to buy the newspapers. If there is a possibility to avail any schemes, it would
help to increase the sales.
4. Target Customers:
The target customers can be
-Banks,
-Domestic offices,
-BBMP and State government offices,
-Tea shops,
-Saloons
-Government schools
-Old age homes
More preference has to be given to these customers to increase the sales.
Conclusion –
1. Rooted Sales and Promotion :
From this insightful internship experience, I was prevelaged to learn and implement
the root sales and promotion activity of this prestigious newspaper.
2. Consumer Behaviour :
Analysising the Consumer behaviour is the most important aspect for any business.
This internship fetched me the opportunity to analyise the consumer behaviour.
3. Pricing and Sales strategies:
Every commodity has to travel certain stages to reach its consumer. To get there, the
company has to allocate a perfect pricing and implement several sales and marketing
strategies.
4. Team Work :
Team work has the ability to attain greater heights. Im humbled to get this opportunity
to work in a team of experienced members and draw there valuable insights.

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A MINI INTERNSHIP REPORT AND ANALYSIS

1-04-2024 Sarakki , JP Nagar 1st phase

2-04-2024 Sarakki , JP Nagar 1st phase

4-04-2024 Sarakki , JP Nagar 1st phase

6-04-2024 Sarakki , JP Nagar 1st phase

7-04-2024 Sarakki , JP Nagar 6st phase

8-04-2024 Sarakki, JP Nagar 6th phase

13-11-2023 Sarakki , JP Nagar 1st phase

14-11-2023 Sarakki , JP Nagar 1st phase

15-11-2023 Sarakki , JP Nagar 1st phase

17-11-2023 Sarakki , JP Nagar 6st phase

18-11-2023 Sarakki, JP Nagar 6th phase

20-11-2023 Shivashakthi nagar, Konankunte

21-11-2023 Ganapathipura road,Suprajanagar, Konankunte

22-11-2023 Chunchunghatta main road,Konankunte

23-11-2023 Ganapathipura,Chunchunghatta main raod, Konankunte

24-11-2023 Anajanapura road, Chunchunghatta main road,konankunte

25-11-2023 Amrutha nagar, Old bank colony, Konankunte

15 -25 25-35 35-45 45-55 55-65 65-75 75-85

Vijayakarnataka Prajavani Udayavani

4. Kannada Prabha – 10%

There are other competitors in English Newspapers:

Series 1 Series 2 Series 3

2. Sarakki, JP Nagar 6th phase

Series 1 Series 2 Series 3

3. Shivashakthi Nagar, Konankunte

Series 1 Column2 Column1

4. Chunchunghatta Main road, Konankunte

Percentage Column2 Column1

Percentage Column2 Column1

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