MPK

Minimum / Mandatory Product Knowledge

Product Name: Predictive Analytics (Minitab Module)
About Predictive Analytics:
Minitab's Predictive Analytics Module equips you with the tools to forecast trends, anticipate
outcomes and make proactive decisions based on data patterns.

Product Features / Characteristics:

Predictive Analytics Features:

Automated Machine Learning:

 Automates the process of applying machine learning to real-world problems, making it

easier to build predictive models without extensive programming.

CART® Classification:

 Classification and Regression Trees (CART) is a decision tree technique that is used to
predict outcomes based on categorical data.

CART® Regression:

 Similar to CART Classification but used for predicting continuous outcomes.

MARS® (Multivariate Adaptive Regression Splines):

 A non-parametric regression technique that models’ relationships between variables by

fitting piecewise linear regressions.

Random Forests® Classification:

 An ensemble learning method that builds multiple decision trees and merges them to
get a more accurate and stable prediction for categorical data.

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
Random Forests® Regression:

 Uses the same principles as Random Forests Classification but is applied to continuous
data for regression tasks.

TreeNet® Classification:

 A gradient boosting algorithm that combines the predictions of multiple decision trees
to improve accuracy for categorical data.

TreeNet® Regression:

 The regression counterpart of TreeNet Classification, used for predicting continuous

outcomes with high accuracy.

Uses and Applications:

Predictive Analytics is widely used across various industries and sectors for a multitude of
purposes:

Customer Relationship Management (CRM)

 Retention: Identify and retain at-risk customers.

 Marketing: Personalize campaigns to improve engagement.

Financial Services

 Credit Scoring: Assess loan applicant risk.

 Fraud Detection: Identify and prevent fraudulent activities.

Healthcare

 Diagnosis: Predict diseases and patient outcomes.

 Resource Management: Optimize staffing and resources.

Retail

 Demand Forecasting: Anticipate inventory needs.

 Customer Insights: Understand and predict customer behavior.

Manufacturing

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
  Predictive Maintenance: Schedule maintenance to prevent breakdowns.
 Quality Control: Ensure consistent product quality.

Energy and Utilities

 Load Forecasting: Predict energy usage for better supply management.

 Maintenance: Prevent infrastructure failures.

Marketing

 Campaign Optimization: Enhance the effectiveness of marketing efforts.

 Segmentation: Target customer groups effectively.

Transportation and Logistics

 Route Optimization: Improve delivery efficiency.

 Demand Prediction: Forecast service demand.

Sports and Entertainment

 Performance Analysis: Evaluate athlete performance and prevent injuries.

 Fan Engagement: Tailor experiences to increase fan loyalty.

Government and Public Services

 Resource Allocation: Optimize public resource distribution.

 Crime Prevention: Predict and reduce criminal activities.

Benefits and Value Proposition:

Predictive Analytics offers several benefits and value propositions to its users:

Benefits:

1. Informed Decision Making: Data-driven insights guide strategic decisions.

2. Proactive Solutions: Anticipate issues before they arise, saving time and resources.
3. Accuracy: Reliable predictions lead to precise planning and execution.
4. Competitive Edge: Stay ahead by predicting market trends and opportunities.
5. Customization: Tailor solutions to unique business needs for impactful outcomes.
6. Risk Management: Identify and mitigate potential risks to prevent disruptions.

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
Value Proposition:

1. Accurate Predictions: Make informed decisions with reliable forecasts.

2. Efficiency: Automate processes for time and resource savings.
3. Ease of Use: User-friendly interface for intuitive data analysis.
4. Flexibility: Customizable features adaptable to various industries and use cases.
5. Scalability: Grow predictive analytics initiatives as data needs evolve.
6. Comprehensive Support: Access training, consulting, and customer support.
7. Integration: Seamlessly integrate with existing tools and workflows for efficiency.

Comparative Advantages vis-à-vis nearest competitors:

Minitab's Predictive Analytics Module:

1. Ease of Use: Minitab is renowned for its user-friendly interface, making it accessible to
users with varying levels of technical expertise.
2. Focused Functionality: Minitab's module is specifically designed for statistical analysis
and predictive modeling, providing a streamlined and efficient workflow.
3. Affordability: Minitab offers cost-effective solutions, particularly appealing to smaller
businesses or organizations with budget constraints.
4. Training and Support: Minitab provides comprehensive training resources and customer
support to assist users in maximizing the value of their predictive analytics initiatives.

IBM Watson Studio:

1. Comprehensive Platform: Watson Studio offers a broader range of capabilities beyond

predictive analytics, including data preparation, machine learning, and deep learning.
2. Integration with IBM Ecosystem: It seamlessly integrates with other IBM products and
services, providing a cohesive ecosystem for data management and analytics.
3. Scalability: Watson Studio is highly scalable and can handle large-scale data processing
and analytics, suitable for enterprise-level deployments.
4. Advanced AI Capabilities: IBM Watson Studio incorporates advanced AI and cognitive
computing technologies, enabling more sophisticated analysis and insights.

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
Target Audience / Buyers:
 Business Analysts
 Data Scientists and Analysts
 Operations Managers
 Marketing and Sales Professionals
 Financial Analysts and Planners
 Healthcare Professionals
 Supply Chain Managers
 Human Resources Managers
 Risk Managers and Compliance Officers
 Consulting Firms and Solution Providers

Pricing and Cost Structure:

 Minitab offers flexible pricing options, including subscription-based licenses.
 Pricing varies based on the number of users, licensing model, and additional features or
add-ons.

FAQs’ and Answers:

 What operating systems does Minitab support?
 Is Minitab compatible with other software systems?
 Can I import data from Excel into Minitab?
 What type of technical support does Minitab offer?

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
Warranty and Service Support:
 Minitab offers comprehensive technical support, including phone and email support,
online resources, and training programs.
 Warranty terms vary depending on the license type.

Technical Troubleshooting:
 LDS Infotech Pvt. Ltd. provides dedicated technical support to assist customers with
installation, troubleshooting, and software-related issues.
 Technical support is available during business hours between 11 AM to 6:30 PM via
phone, email, and Team’s platform.

Product Limitations:
 Doesn’t support Mac OS
 Only supports Windows 10 & above.
 Not compatible with SAP ERP
 Non-Integrable software.

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
Customer Feedback and Testimonials:
"We are using Minitab Statistical Software to monitor and analyze our manufacturing processes.
As a supplier to the automotive industry, we rely on Minitab to ensure that our products meet
the highest standards of quality and reliability. The technical support provided by the Minitab
team has been exceptional." Ajay Gautam, Deputy Manager, Sona BLW Precision Forgings Ltd.

"We use Minitab for accurate data analysis and decision-making in our regulatory compliance
efforts." – Suman Dutta, Manager – Quality, Shiva Analyticals.

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
Sales Pitch / Standard Presentation Script (SPS)
Introduction:
Hello Sir / Ma’am, My name is _____ from LDS Infotech Pvt. Ltd., authorized distributor of
Minitab products in India.
Establishing Connection:
I'm reaching out to discuss how Minitab's powerful statistical software can benefit organizations
in Automotive sectors. We've been working with companies like yours (references) to
streamline their data analysis processes to achieve concrete results.
Value Proposition:

1. Accurate Predictions: Make informed decisions with reliable forecasts.

2. Efficiency: Automate processes for time and resource savings.
3. Ease of Use: User-friendly interface for intuitive data analysis.
4. Flexibility: Customizable features adaptable to various industries and use cases.
5. Scalability: Grow predictive analytics initiatives as data needs evolve.
6. Comprehensive Support: Access training, consulting, and customer support.
7. Integration: Seamlessly integrate with existing tools and workflows for efficiency.

Highlighting Benefits:

1. Informed Decision Making: Data-driven insights guide strategic decisions.

2. Proactive Solutions: Anticipate issues before they arise, saving time and resources.
3. Accuracy: Reliable predictions lead to precise planning and execution.
4. Competitive Edge: Stay ahead by predicting market trends and opportunities.
5. Customization: Tailor solutions to unique business needs for impactful outcomes.
6. Risk Management: Identify and mitigate potential risks to prevent disruptions.

Call to Action:
I'd love to learn more about your specific challenges and explore how Minitab Predictive
Analytics can help address them. Would you be open to scheduling a brief call or meeting to
discuss further?
Closing:

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
Thank you for considering Minitab and LDS Infotech Pvt. Ltd., as a partner for your data analysis
needs. I look forward to the opportunity to speak with you soon and explore how we can
support your organization's success.

System Requirements:
System requirements for installing Minitab 21.4.2
Minitab 21.4.2 Desktop (Windows only)
Operating System: Windows 10 or Windows 11
RAM*: 4 GB of memory or more recommended
Processor: 64-bit, x86 processor required (ARM processors are not supported)
Hard Disk Space: 2 GB (minimum) free space available
Screen Resolution: 1024 x 768 or higher
Connectivity: An internet connection is required for activation of trial and single-user licenses
Browser: A web browser is required for Minitab Help. Chrome or Chromium Edge is
recommended.
Additional required software will be installed with the application: Microsoft Visual C++
Redistributables for Visual Studio 2019
*Memory recommendations depend on data size.
Minitab Web
Connectivity: An internet connection is required
Supported Browsers: Chrome, Chromium Edge, or Safari

For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant
For LDS Infotech Pvt. Ltd. June 1, 2024

Prepared by: Aman Thakur, Varun Rao, Sanjay Tiwari, and Ajit Sawant