інф гр 4

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UNIT 4

INFORMATION AND MEDIA LITERACY CONCEPTS

Exercise 1
a)

"Filter bubbles" refers to the personalized information ecosystem created by algorithms and social media
platforms that selectively show content to users based on their past preferences and behaviors. This can
lead to individuals being exposed only to information that aligns with their existing beliefs and interests,
creating a narrow and biased view of the world.

"Echo chambers" are spaces where like-minded individuals interact and reinforce each other's beliefs and
opinions. In these chambers, dissenting views or alternative perspectives are often excluded or dismissed,
leading to a reinforcement of existing biases and a lack of exposure to diverse viewpoints.

b) 1. Music

2. Cooking

3. Serials or movies

c) 1. Ukraine live online

2. Information about Ukraine

3. Economy news

d) I don’t have an ad button on my facebook.

e) Sharing and comparing personal media bubbles with groupmates can reveal similarities and differences
in the types of content individuals are exposed to. It can highlight shared interests or areas where
individuals may have similar sources of information.

f) Discussing a partner's media bubble can provide insights into their interests, perspectives, and potential
biases. It can help identify commonalities or areas where there may be differences in the types of content
consumed or sources relied upon for news and information.

Exercise 2.

1. Media Education refers to the teaching and learning about media and its various forms, including print,
digital, and audiovisual media. It involves critical thinking, analysis, and understanding of media messages
and their impact on individuals and society.

2. Media is both a focus and a tool in Media Education. It is a focus because the subject explores the
content, production, and effects of media messages. It is also a tool because media is used as a means of
teaching and learning in Media Education.
3. I believe that Media Education is important for children to be media literate in today's digital age. With
the increasing influence and prevalence of media in our lives, it is crucial for children to develop critical
thinking skills and the ability to analyze and interpret media messages. Media Education can help children
understand the power of media, its impact on society, and how to navigate and make informed choices in a
media-saturated world.

Exercise 3

- How can media literacy help individuals become more informed and engaged citizens?

- What are the ethical considerations and responsibilities associated with media consumption and
production?

- How can media literacy help individuals recognize and challenge stereotypes, biases, and misinformation
in media?

- How does media literacy contribute to the development of digital citizenship skills?

- What strategies can be used to evaluate the credibility and reliability of media sources?

- How can media literacy empower individuals to create and share their own media content responsibly?

- What role does media literacy play in promoting media diversity and representation?

- How can media literacy be integrated into educational curricula across different subjects and grade levels?

- How can parents and caregivers support media literacy skills development in children and teenagers?

- What are the potential risks and challenges associated with media consumption, and how can media
literacy help mitigate them?

Exercise 5

Authorship: This concept refers to the idea that media messages are created by someone, whether it be an
individual or a group. It emphasizes the importance of understanding who is responsible for creating the
media content and considering their background, intentions, and potential biases.

Format: This concept relates to the specific medium or platform through which media messages are
delivered, such as television, radio, print, or digital platforms. It emphasizes the significance of considering
how the format of the media affects the way the message is presented and received.

Audience: This concept highlights the fact that different people may interpret and respond to the same
media message in different ways. It emphasizes the importance of considering the intended audience of
the media content and how they may perceive and engage with it.
Framing: This concept refers to the way in which media messages are presented and structured. It
emphasizes the idea that media messages are not neutral but rather influenced by the choices made by the
creators in terms of what information is included or excluded, how it is organized, and how it is presented.
Understanding framing helps individuals recognize the potential biases and perspectives embedded in
media content.

Purpose: This concept emphasizes that media messages are created for specific reasons or goals, such as to
inform, entertain, persuade, or sell products. It encourages individuals to critically analyze the purpose
behind media messages and consider how it may influence the content and presentation. Understanding
the purpose helps individuals recognize when media content may be biased or manipulative.

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