DIREDAWAUNIVERSI

TY
COLLAGEOFBUSINESSANDECONOMI
CS
DEPARTMENTOFMANAGEMENT

Oasi
sofKnowl
edge
MODELEXI
TEXAM ONTheme1:Fundamental
sofManagementandMar
ket
ingFOR4THYEARMGMT
REGULARSTUDENTS
“
“Tr
ustyour
sel
f;uknowsmor
ethanyout
hinkyoudo”
Date:-29/
12/2022
Ti
meal l
owed:3:00Hr.
Maxi
mum mar ks:100
Name:
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IDNO:
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_Sect
ion_
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Exam I
nst
ruct
ions
Youmakesurethatthi sexam bookl
etcont ains7pages.

 Mobilephonesmaybet urnedoff(i
ncludingal arms)andplacedf acedownundery ourchai
r.

Studentsarerequir
edtoobeyanyinstructionsgi venbyInvi
gil
ator.

Studentsareadvisedtoreadwit
hcareal linstructi
onsatthebeginning.

Noconversationispermitt
edintheexami nationroom exceptwi t
hanI nvi
gil
ator
.

Pleasekeepy ourworkcoveredduri
ngt heexam.

Ifanythi
ngint heexaminati
onquestionpaperi sunclear,youcancont actthelect
urevisi
ti
ngt
he
v
enue.
Any attemptto cheatand rel
evantpr
ocedur
es f
orcheat
ing wi
l
lbe t
reat
ed as Academi
c
Mi
sconductf
orwhi
chpenal
ti
esappl
y.
PARTONE:
MULTI
PLECHOI
CEI
TEMS

1. Caterpi
ll
arI nc.‟schai rmanr ecalledt hat,whi l
emaki ngsal escal l
sinAf ri
cai nhis
youngerday s,pricingdeci sionswer eof tenf orceduponhi mf r
om headquar terseven
thoughthosedeci si onsdi dnotf itthel ocalmar ket,whichoft heEPRGf ramewor k
denotedbyt heabov est atement?
A. Geo- cent ri
cityB.Pol ycentri
cityC.Et hnocent ri
cit
yD.Regi o-centr
ici
ty
2. Geo-centr
icityorient ati
oni ncl
udesal lexceptone
A.Equal i
mpor t ancet oev erycount rydomest ic‟smar kets.
B.Consi der st hewhol ewor l
dr athert hananypar ti
cul
arcount r
yast hetargetmarket
.
C.Thecompanyadapt sitsmar ketingpr ogram t omeetl ocalneedswi t
hinthe
br
oaderf ramewor kofi tstotal strategy.
D. Mightbet houghtofasdenat ional i
zedorsupr anational
.
3. Canbedescr ibedasapr ocessofsegment at
ion,targeti
ng, andpositi
oning(STP).
A.domest i
cmar ket ingB.gl obalmar ketingC.mul ti
nati
onalmar keti
ngD.St r
ategi
c
marketing
4. I
st hestageofi nt er nationalmar ketingwher et hef i
rm oper atesinmanymar kets,
 consol i
dationonr egionalbasis.
A.St rategicmar ketingB.gl obalmar keti
ngC.domest i
cmar ket
ingD.mult
inati
onal
mar keting
5. areinternalt axest hatarelev i
edont hesaleofspecificgoodsandservi
ces,suchas
al
cohol ,fuelandt obacco.
A.Si ngle-staget ax B.v alueaddedt ax C. cascadet axes D.excisetax
6. i
sat y peofquot at hatimposesanembar go,orazer oquot a,
asshowedinthecase
oftheUSt radeembar goesagai nstLi
byaandNor t
hKor ea.
A.Tar i
ffquot as B.voluntaryquotasC.absolute-quotasD.None

7. isappl i
edwi tht hepr imar ypur poseofi mpor ti
ngwhatar eneededanddi scour aging
excessi vequant i
t i
est hroughhi ghert ar iffs.
A.Tar i
f fquot as B.v ol unt aryquot asC.absol ute-quot asD.None
8. Whi choneoft hef ollowi ngi sodd?
A.Vol unt aryexpor tr est rai nt C.Rev enuet ariffs
B.Document at ion D.l icense
9. ar eaf ixedamountofmoneyperuni tofwei ght ,gauge, orot hermeasur eofquant it
y .
A.Speci fi
cr at esB.adv alor em r at esC.combi nedr atesD.pr ot ect i
v e
10. ar elev i
ed, they usual lyappl yt oacount ry‟sscar ceresour cesor r awmat erial
s(rather t han
finishedmanuf act ur edpr oduct s).
A.Expor ttariffsB.I mpor tt ar i
ffsC.r ev enuet ariffsD.consumpt iont axes
11. Int ernat ional l
y ,Chi napr ef er sast rategyofdi fferent i
atedmar ketingbasedont he
dif ferencei n,soci o-cul tur al ,pur chasi ngpoweroft hecount ries( USA&Et hiopia)for
i
t sdi ffer ent i
at edmanuf act ur edgoodsandi tsser vices, f
r om t hisexpl anationwecan
deducet hatchi nesgov ernmentt hi nkseachmar ket s . ?
A.Pol ycent ri
cB.Et hnocent ri
cC.Geo- cent ri
cD. Regi o-cent r
ic
12. „‟ABC‟‟company inFr ance, that i
sof fer i
ngper f
umepr oduct stot heglobal mar ket,
usedo fthe
Eif felTowert hati si nst ant lyr ecogni zabl easaFr enchnat ionali conasi tssy mboli n
i
t sbr and, ABCcompanyi susi ngbr andi ngst r
at egy .
A.Gl obal Br andi ng C.Sol oBr andi ng
B.Geogr aphi cBr andi ngD.Ext ensi onBr andi ng
13. Count riespur sui ngt he st rategysel lthesamepr oductwi ththesamepr omot i
onal
appeal asusedi nt hehomecount ry ,thewor l
d-mar ketsegment s.
A.Dual ext ensi onst rat egy D.Dual adopt ionst rat egy
B.Pr oductext ensi on&communi cat i
onadopt ionst rat egy
C.Pr oductadopt ion&communi cat i
onext ensi onst rat egy
14. Anexampl eoft hi sist heVi r ginGr oup, whi chi ncl udesVi rgi nAt l
ant ic,Virgi
nGal acti
c,
Vi rginMobi le, Vi rginVoy ages, andmor eis brandi ngst rategy .
A. Ext ensi onBr andi ng C.Umbr ell
aBr andi ng
B. Hal lmar kBr andi ng D.Per sonal Brandi ng
15. Thedegr eetowhi cht hei nnov ati
onmat chest hev aluesandexper iencesof thei
ndi vi
dual s.
A.Compat i
bility B.Compl exity C. Rel ativeAdv ant age D. Di visibi
lit
y
16. Anexampl eofshampoowhi chi sdi fferentf rom exi stingpr oduct sonl yinitsbr and
name, fragrance, col or ,packagi ng.
A.Cont i
nuousi nnov at i
on C.Di scont i
nuousi nnov ati
on
 B.Dy namicallycont i
nuousinnovati
on D.None
17. Productissui t
ableforallmar ketsbutAustri
a&I t
alyregulatesTVadv ert
isi
ngt o
chil
dren:Saudi Arabiadoesnotwantadv erti
ser
stousewomeni nads.
A.Pr oductext ension&communi cati
onadoptionst rat
egy
B.Pr oductadopt ion&communi cati
onextensionst rat
egy
C.Dual extensionstrategy D.Dual adoptionstr
ategy
18. Tonyt heTigerpr omotesKel l
ogg‟sFr
ostedFlakesinmor ethan50countr
ies,
thisi
mpli
es-
--
.
A.St andardizedadv erti
singB.Locali
zedadv er
ti
singC.Magazi neAdverti
singD.none
19. areani ndependentor ganizationswhoagreedtomanaget heexportmarketofthe
producerataf ixedremuner ati
ons.

A.Domesti
cbasedexpor
tmer chant
s E.Expor
tmanagementcompani
es
B. Domest
icbasedex
portagents D.None
20 i
sast
ageofi
nter
nati
onal
productl
if
ecycl
ewhereexpor
tDecr
ease&t
heCompet
it
ion
isbet
weenLessDevelopedCountr
ies‟andAdvancednati
ons
A.Local i
nnov ation B.C.mat urity C.Wor l
dwi dei mi tat
ion D.
Rev ersal
22.
Ov erseasPr oductdev elopedt ol ocal mar ketcannotbeusedi nt hesamewayi nf or gingmar ket
.
A.Dual extensi onst rat egy D.Dual adopt ionst rategy
B.Pr oductext ensi on&communi cat ionadopt ionst rategy
C.Pr oductadopt ion&communi cat ionext ensionst rategy
23. i smostcommonl yusedf ori nsur ance, inv est ment s, creditcar ds,magazi ne
subscr i
ptions, books, v i
deos, personal car epr oduct s,andhomei mpr ov ement s.
A.Tel emar ket ing C.per sonal izede- mai lmessages
B. Pr ospect ing D.Rel ationshi pmar keti
ng
24.
canr efertomar ketingtact ics, col dcal ls,emai l campai gns, andot herway st onur tur eleads.
A.Pr ospect ing B.Expat r
iates C.Rel ationshi pmar keti
ngD.none
25.
Pepsi -
cousedasponsor shi pagr eementwi thDSTVt opayacer tainamountofmoneyt o
theDSTV&i nr eturnPepsi -coagr eedt ogiv eai rt i
mef oradv ertisingPepsi -co‟spr oduct s
befor e
theGame, athal fti
me&af terthegameusi ngDSTVi neachgameof Eur opeanschampi ons‟
leagueusi ngf oot bal l
play er s(Messi &MohamedSal ah)asspokesper sonsf ori tsads.
A.Lifest yl
eadsB.Endor sementadsC.Humor ousads D.Emot i
onal ads
26.
Ethiopi angov ernmenthadanagr eementwi thRaj anI ndianbui ldingcont ract ort obui ld
Dire-Dawai ndust r
yzone, wi thaf acilit
yf ullyequi ppedandr eadyt obeoper atedbyt he
Ethiopi anper sonnel ,whowi llbet r
ainedbyt heRaj anI ndi anbui l
dingcont ract or ,this
For eignMar ketEnt ryStrat egiesr ef erstous.
A.Tur nkeyoper ati
ons C.cont ractmanuf act uring
B.Managementcont ract D.Fr anchi si
ng
27.
Exampl esoft heseef fortsi ncl udef ol l
owi ngup- withcust omer st oensur esat i
sf act i
on,
sendi ng not ices ofspeci alsal es and r educed pr i
ces,and cr eati
ng f r equent -buy er
progr amst oear nbonusgi ftsorspeci alser vi
ces.
A.Rel ationshi pmar ket i
ng C.Dat abasemar ket ing
B.Expat ri
ates D.Tr adef ai
rs
28.
issi mpl yapar tnershipatcor por at elev el
, andi tmaybeei t
herdomest icori nt er nat i
onal .
 A.Whol lyOwnedSubsi diaries C.strategical l
iance
B. Jointv entur
e D.Acqui siti
on
29.
Cocacol acompanyi n2019l aunchesast r
ategyslogant hati sentitl
edby“ Youwi l
lwin
amazi ngpr i
zes”Wi nWor ldCupTi cket–CocaCol aify ougett heprizenumberundert he
bottl
ecapbasedonj udgesusi ngasetofcr i
teri
a'
s,thisstr ategyis- -
--
---
---
--
typesofsales
promot i
on.
A.Sweepst akes B.Coupons C.Cont ests D.Pr emi ums
30.
You wi l
lsee pens,keychai ns,calendar s,notepads,br i
efcases,i ce-cream scoops,
dri
nkingcups, towel s,T-shir
ts,baseball caps,andgol fball
swi thadv ert
isingmessages.
A.Point-of-PurchasePr omot ions C.Speci altyAdv ert
ising
B.Cont estsandSweepst akes D.publ i
cr elat
ions
31.
Retailst
oresgi veal oy alt
ycardt ocustomer swhoshopf rom t hem r egularl
y ,t
hatall
owa
loyalcust
omert ogeta$50di scountont hepurchaseof$2000.Thesesent encej ust
if
ies
A.Pr emium pr ici
ng B.penet rat
ionprici
ng
C.Economypr ici
ng D.Pricediscriminati
on

32.
XYZmanuf actur
erwantst
odet er
mineUnitcost
,sell
ingpri
ce&Mar kuppr
iceusi
ngthe
fol
lowinggivencost
sVC=15,FC=400, 000& Expectedunitsal
es=60,000whena
manufactur
erwantstoear
na20%mar kuponsales,
theUnitcost
,sel
li
ngpr
ice&Markup
pri
ceis r
especti
vel
y.
A.21. 6667, 27.0833&6. 6667
B.21. 6667, 27.0833&5. 4166
C.21. 6667, 27.0833&4. 5166
D.27. 0833, 21.6667&5. 4166
33.
Thet ypesofdemandt hatusesmar ketingstrategy-
Mai ntenancemar keting(maint
ain
thecur rentlevel ofdemandi nthef aceofchangi ngcust omer ’
spreferencesand
incr
easi ngcompet i
tion).
A.Lat entdemand B.I rr
egulardemand C.Ful ldemand D.Ov erful
ldemand
34.
Whi choneoft hefollowi ngisnott hechar acteri
sti
csofMar keti
ngconcept
A.Itisanout side-inper specti
ve- startfr
om awel l-
def i
nedmar ket
B.Findt her i
ghtpr oduct st other ightcust omers
C.Insi deoutper spect i
v e-
startsf rom thecompany ’sexisti
ngpr oducts.
D.Senseandr espondphi l
osophy
35.
Alloftheact orsint hesy st
em areaf fectedbymaj orenv ir
onment alforcesthati
ncludesthe
Company ’
sMi croEnv i
ronmentexcept .
A.Companydepar t
ment sB.suppl iers C.Dist
ributionofincome D.compet i
tor
s
36.
Allarethemar ketingmixel ement sist angiblepr oductsexcept .
A.Product B.Pr i
ce C.Peopl e D.Place E.Promotion
37.
Purchasesbyconsumer sar einfl
uencedbyal l Psychologicalfactorsexcl
udingone.
A.mot i
vati
on B.per ception C.per sonali
ty D.l earningandbelieves
38.Themar ket i
ngconcept _ ?
A.Ispract i
cedmostaggr essivelywi t
hunsoughtgoodst hatbuyersnor mal
lydonot
thi
nkofbuy ing,suchasi nsur ance,ency clopedias,andf uneralplot
s.
B.Holdst hatachievingor ganizationalgoal sdependsondet er
miningt heneedsand
wantsoft argetmar ketsanddel iveringt hedesi r
edsat i
sfacti
onmor eef fect
ivel
yand
eff
ici
entl
yt hancompet i
torsdo.
C.holdst hatachiev i
ngor ganizat i
onalgoal sdependsondet er
miningtheneedsand
wantsoft argetmar ket sanddel iveringt hedesi r
edsat isfacti
onmor eef fect
ivel
yand
eff
ici
entl
yt hancompet itorsdo.
 D.hol dst hatt heconsumer swi l
lf avorthosepr oductsthatofferthemostqual i
ty,
perf
ormanceori nnov ati
vefeat
ures.
39. Thet y pesofat ti
tudebywhi chani ndivi
duali sbuy i
ngani deapositivel
yinor derto
protecthi
si nternaldef i
ciencynottocomei ntotheopen
A.Egodef ensive B.Instrument al
B.valuee xpressive D.Knowl edge/ objecti
veapprai
sal
40.
Chev r
olet
’sbr andname“ Nova”inSpani shmeans,“ itdoesnotgo” .InJapanese,3M’ s
slogan“stickslikecrazy ”transl
atesas“ sti
cksf ooli
shly”thi
sexamplesjusti
fiesenv
ironment .
A.Nat uralEnv ir
onment B.Demogr aphicEnv i
ronment
B.Economi cEnvironment D.Soci o-cul
tur
alEnv i
ronment
41.
Thefol
lowingfundament alfeatureschar act
er i
zeindustr
ialmarketexcept
A.Manybuy ersexistint hemar ket B.Fewl argebuy er
sdomostoft hepurchase
C.Closesuppli
er-customerr el
at i
onshipD.Geogr aphical
lyconcentrat
edmarkets
E.Inel
asti
cdemand: demandi snotv erymuchaf fect
edbypr i
cechanges.
42.
Whichf
eaturesofi
ndust
ri
al marketischaracter
izedbythesell
erbuysonl
yfrom owncust
omer s
whent
heyneed.
 A.Lar
gerpurchase B.Fluct
uati
ngdemand
B.Complementari
ti
es D.Reci
proci
ty
43.Isapossi blepr oductt hatthecompanycanseei tsel
fofferi
ngt othemarket
?
A.Conceptt est i
ng B.pr oducti mage
B.pr oductconcept D.pr oducti de.
44.
Thest ageatwhi cht hepr oductandmar keti
ngpr ogr amsar eintroducedint
omor er
eali
sti
c
mar ketsetti
ng( sampl edi stri
bution) .
A.Busi nessanal ysi
s B.Pr oductdev elopment
B.Commer ci
al i
zation D.Mar kett
est ing
TheGr
45. owt hstagePLCi schar acter izedbyt hef oll
owi ngfeatures:
A.Last sl ongert hanot herst ages
B.Basi cv ersionoft hepr oducti soffered
C.Invest i
ngf urtheri nor dert odomi nat ethemar ket
D. Penet rationofpr oducti ntot hemar ket
46.
Mar kuppricingissensi bleexcept
A.
Ifthatpr i
ceact uallybr i
ngsi nt heexpect edl evelofsales
B.Ifsell
ersar emor ecer tainaboutdemandt hancost s
C.Ifallfi
rmsi nt hei ndustryuset hispricingmet hod,pricetendtobesimil
arandpri
ce
compet
it
ioni
smi
nimi
zed
D.Ifsel
l
ersaremor ecert
ainaboutcost sthandemand
47.
Whi
chonei sthecor
rectpathofCost -
basedpr i
cing
A.productval
ue pri
ce cost customer
B.productcost pri
ce val
ue customer
C.customer value price cost product
D.customer cost value pri
ce product
48.
Whi
choneoft hefol
lowingarenotappropr i
atemar keti
ngmi xst
rat
egi
esf
orI
ntr
oduct
ion
st
ageofpr
oductl
i
fecy
cle.
A.Penet rationpr icing B.I mpr ov ingpr oductqual i
ty
C.Awar enesscr eat i
ngadv er ti
si ngwi thheav yspendi ng
D.Useofl ongchannel sofdi stribut ion
49. ar et hosewhosev aluesorbehav iorani ndiv i
dual rejects.
A. Aspr ational gr oupsB.di ssoci at i
v egr oupsC.opi nionleaderD.Ref erencegr oups
50.
Consumer sengagei n behav i
orwhent heypur chaseexpensi vepr oductsin
ordertol earnsi gni fi
cantdi fferencesamongbr ands.
A.Di ssonance- r
educi ngbuy erbehav iorC.Compl exbuy i
ngbehav ior
B.Habi tual Buy i
ngBehav ior D.Var iety-seekingBuy i
ngBehav ior
51.
Whichoneoft hef oll
owi ngi snott rueaboutCompl exbuy i
ngbehav i
or?
A.Themar ket erofahi ghi nv olv ementpr oductmustunder standhi gh-involvement
consumer s‟inf ormat iongat her i
ngandev aluationbehav ior.
B.Thepr oducti sexpensi ve, boughti nfrequent ly,risky,andhi ghl
ysel f-expressive.
C.Consumer softendoal otofbr andswi tching.
D.Themar ket erneedst odev elopst rategiest hatassi stt
hebuy erabout t
hepr oduc
t‟sat t
ribut esandt her elat i
v ei mpor t
anceoft hecompany ‟sbrands.
52.
Thef ollowingf undament alfeat ur eschar acterizei ndust ri
al marketexcept
A.Fewl argebuy ersdomostoft hepur chaseB.Cl osesupplier-customerr elat
ionshi
p
C.Manybuy ersexi stint hemar ket D.Geogr aphicall
yconcent r
at edmar kets
53.
Whichf eaturesofi ndustrialmar keti schar acteri
zedbyt hesel lerbuysonlyfrom owncust omer s
whent
heyneed.
A.Fluct
uat
ingdemand B.Reci
proci
ty
C.
Complementari
ti
es D.Lar
gerpurchase
54.
Thestageatwhicht
heproductandmar
ket
ingpr
ogr
amsar
eint
roducedi
ntomor
ereal
i
sti
c
marketset
ti
ng(sampledi
str
ibut
ion)
.

A.Busi nessanal y sis B.Pr oductdev el opment

C.Commer cial
izat i
on D.Mar kett esting
55.
TheGr owt hst agePLCi schar act er i
zedbyt hef ollowi ngf eat ures:
A.Basi cv ersionoft hepr oducti sof fered B.Penet rationofpr oducti ntothemar ket
C.I nvest i
ngf urtherinor dert odomi nat et hemar ketD.Last sl ongert hanot herstages
56.
Purchasesbyconsumer sar ei nf l
uencedbyal lPsy chologi cal f
act orsexcl udingone.
A. mot ivat i
on B.Per sonal ity C.l ear ningandbel iev esD.Per cept ion
57.
Ani ncreasei ndemandf orf urni tur e'
sr esul tsani ncreasei nwood, thi
si st ypeofdemand.
A.I nel asticdemand C.Joi ntdemand
B. Der iveddemand D.Fl uct uatingdemand
58. Ty pesofbuy i
ngsi tuat iont hemar ket ernotonl ytriest or eachasmanykeybuy i
ng
inf
luencesaspossi blebutal sopr ov i
deshel pandi nformat ion.
A.modi f i
edbuy ingB.NewTaskBuy ingC.St raightRe- buyD.Al l
59.
Int ypesofmar ketsegment ationmanycompani est odayar el ocalizingt hei
rpr oduct
s,
adver ti
sing,pr omot i
onandsal esef fortst of itt heneedsofi ndi vi
dualr egions,citi
esand
evennei ghbor hoods.
A.Demogr aphi cB.psy chogr aphi cC.behav ioral vari
abl esD. None
60. I sapossi blepr oductt hatt hecompanycanseei tselfof feringt othemar ket?
A.Conceptt est i
ng B.Pr oducti mage C.pr oducti deaD.pr oductconcept
61.
Theexampl eof product si sli
fei nsur ance, cemet erypl ots,grav estones,
ency clopedi asandsoon.
A.Speci alty B.conv enienceC.Unsought D.Shoppi ng
62. div
idesbuyersintogroupsbasedont heirknowledge,atti
tude,usesorr
esponsest
oapr oduct
.
A.De mographi cB.psychographicC.behav ioral
v ariablesD.Geographi
cSegmentati
on
63.onebuyercanrouti
nelypurchaseTeff
,toothpasteandt helike
A.Emer gencygoodsB.I mpulsegoodsC.St apl
esD.All
64.A i ssomet hingt hattakesonaphy sicalform,suchasanMP3pl ayeroralaptop
computer.
A i sanact i
v i
tyorbenefitthatisint
angibl
e,suchasanai rpl
anet r
ipor
advi
cefrom anattorney.
A)Component ,servi
ceB)Serv i
ce,component
C)Pr
oduct ,
ser vi
ce D)Format i
on,servi
ceE)Servi
ce,product
65.
Sometimestheconsumeri shighl
yinvolvedinapurchasebutseeslit
tl
ediff
erenceint
hebr
ands.
A.Compl exbuy i
ngbehaviorC.Dissonance-r
educingbuyerbehavi
or
B.Habi tualBuyingBehaviorD.Var i
ety
-seeki
ngBuy i
ng
Behavior
Anexampl
66. eofChr
ist
ianmeati
nMusl
i
m count
ri
esormeatgener
all
yamong
t
heveget
ariansasinIndi
a,thi
sexamplej
ust
if
y st
ateofdemand.
A.LatentdemandB.Negati
vedemandC.NodemandD.Decl
ini
ngdemand
67.
In stateofdemand,themar keti
ngt ask,call
edsy nchro-market
ing,istof indwayst o
alt
erthepatt
ernofdemandthroughflexiblepri
cing,promotionandincenti
v es.
A.FullDemandB.Ov er
-f
ulldemandC.I r
regulardemandD.Unwhol esomedemand
68.
A i ssomet hi
ngthattakesonaphy sicalf
orm,suchasanMP3pl ayeroral aptop
computer.A isanactivi
tyorbenef itthatisintangi
ble,suchasanai rplane
 tri
poradvicefrom anat t
orney.
A)Product,servi
ce B)Servi
ce, component
C)Component ,
serv
ice D)Format i
on, ser
viceE)Servi
ce,product
69.
Forexampl e,comput ermakerLenov odomi natest hehighlycompeti
tiv
e,price-
sensi
ti
ve
ChinesePC mar kett hrough l
ow laborcost s,high producti
on eff
ici
ency,and mass
dist
ri
buti
on, t
hiscanbe t
ypeofconcept
A.ThePr oductConcept C.TheSel l
ingConcept /
SalesConcept
B.ThePr oductionConceptD.TheMar keti
ngConcept

70.
Ency clopedi a,doort odoorsel ling,insurance,andonl ineshoppi ngar esomeoft he
mai nexampl esof typesofconcept .
A.Themar ket ingconceptC.Thesoci etal mar ketingconcept
B. Thesel ling/ sal esconceptD.TheRel ati
onshi pMar keti
ngConcept .
71.
Relationshi pmar ket i
ngf eat uresi ncludesal lexceptone:
A.St rategi esf ocusedonexi st
ingcust omer s
B.Bui ldscompanycust omerr elationshi p
C.Assi stsi ncust omerr etenti
on&dr i
vingsal es D.Managi ngBrand
72.
XYZCompanyi spr omi nenti nof feringdiff
erentt ypesofpr oduct stot hemar ket.What
basisofdepar tment at i
oni smor eappr opri
at et ot hecompany ?
A.Cust omer B.Pr oduct C.Funct i
on D.Pr ocess
73.
AtoBekel eist heCEOofABCcompanywhi choper atesi nt ourandt ravelbusiness.And
AtoHai leist heat torneyofABCCompany .Ther efor e, AtoHai l
ehas
author it
yov erAt oBekel e.
A.Li ne C. St aff
B.Funct ional aut hor i
ty D.All
74.
Acompanymanagerhasbeenassessi ngt heneedanddesi reofempl oyeesinor derto
ensur et heirmot i
v ation.Basedonar esear chhef oundt hatmostoft heempl oyees
needs ar er elated wi th aut onomy ,achiev ement ,st atus,r ecogni
t i
on,and at tenti
on.
Accor dingt ohi er ar chyofneedst heor yt
heneedsoft heempl oyeesbel ongst o:
A.Sel fact ual izat i
onneed C.Secur ityneed
B.Sel fEst eem need D.Soci al need
75.
Themanager i
alf unct i
ont hatpr ovidesdi r
ect i
on,acommonsenseofpur posef orthe
organi zationt hr ought hedev el opmentofgoal sandobj ecti
v es,andt hemeanst or each
them is?
A. Pl anni ng C.Controll
ing
B.Leadi ng D.Organizing
76. r eferst ot henumberofempl oyeeswhoar eundert hei mmedi ate
super visionofapar t
icul armanager .
A.Decent ralizat ion C.Di visionofl abor
B.Spanofcont rol D.Cent rali
zat i
on
77.
Whi choneoft hef ol l
owi ngi s/ar enott hechar act eri
st icsoff ormal organizati
on?
A.Wel ldef inedaut hor it
y
B.Repor trel ationshi p
C.Pol icies, pr ocedur es, specif
icjobdut ies
D.Unof ficial rel ationshi pofper sonnel
78.
ABaker yco.foundinAddiscit
yneedst oopeni tsBranchi
nDireDawaci t
y,andi
ts
managersentcompanyquali
tycont
rolexper
tstohelpbakersl
ear
nprocessesf
orbaki
ng
high-qual
it
ybreadsi
nDir
eDawa.Thistypeofcontrolis;
A.Feedfor
wardcontr
olC.Concurr
entcontrol
B.Feedbackcont
rol D.Al l
79.
Whenamanagerl
ist
enstoideasandopi
nionsofsubor
dinat
eswhi
l
emaki
ngdeci
sion,
t
hemanagerexer
cised t
ypeofl
eader
shi
p?
A.Fr
ee-
rei
n B.Aut
ocr
ati
c C.
democr
ati
c D.
None
 80.
ABCCompanyhasdesi gnedacompl et
edsoundvisi
on, missi
on,str
ategyand
str
ategi
cobj ecti
ves.Themanagerofthecompanybel i
evest hatinordertoimplementt hem a
soundmot ivati
on,aswellascommunicati
onbyusingdiff
erentmedi ali
kebrochure,newslet
ter
,
andwor kshoptoempl oy
eesoftheor
ganizati
onisi
mportant.Themanageri sdeali
ngwi t
h
:
 A.Pl anning C.Or gani
zing
B.Leadi ng D.AandB
81.
Allofthefol
lowingwoul dbeconsi deredasasepar ationexcept :
A.Demot ion C.layoff
B. Ret i
rement D.Death
82.
Planningexi
stsi nallorganizationsregar dl
essoft heirtypeandsi ze.
Thisfeatur
eofpl anningr efersto:
A.Pr imacyofpl anning C.Cont r
ibut i
ont opurpose&object
ive
B.Per vasivenessofpl anning D.I tconcer nsf utureact
ivi
ty
83.
Whi chstat
ementdoesn‟ tdescribethef unctionofl eading?
A.Leadi ngisshowi ngdi r
ectionf ortheempl oy eesofanorgani
zati
on
B.Leadi ngismoni toringthedayt odayact i
v i
ti
esofwor kers
C.Leadi ngisi nfl
uenci ngpeopl etowar dt heachi evementof
organizati
onal goal s
D.Leadi ngisabouti nspiri
ngandmot iv
at ingot hers
E.Al loftheabov e
84.Whi
choneofthefol
lowi ngiscor r
ectstatement ?
A.I nf
ormal organizati
ondoesn‟t haveany cont
ri
buti
ontot
hesuccessofor
gani
zat
i
onalgoal
B.Accor dingt oHer zberg,Hygienef actorscanleadtoj
obsatisfact
ion
C.Aut ocraticleadershipissuit
abl ewhenweneedt oempowerour
employ ees
D.wi despanofcont r
ol r
educet henumberofhi erar
chi
call
evelsinan
organi
zat ion
E.Noneoft heabov e
85.
Whi
choft hef ol
l
owi ngisnotcor rectaboutt heoryXandt heor yY?
A.Theor yXv iewspeopl eashav ingani nher entdislikeofwor k
B.Theor yYassumest hatt heaverageper sonwi l
laccept ,ev enseek,
responsibili
ty
C.Theor yXassumest hatpeopl earenotsel f-
mot ivat edandwantt obe
directed
D.Theor yYv iewspeopl easr esponsibleandsel f
-cent ered
E.Noneoft heabov e.
86.
Whi
choneoft hefollowingi scor r
ectstatement ?
A.Cent rali
zationanddecent ral
izationar eextr emel yopposi te
B.Cent rali
zationdoesn‟ thaveast ructure
C.Ther ei snodel egationofaut hor i
tyincent ralizedor ganizat
ion
D.subor dinatesar emor eempower edi ndecent ral
izationthan
centrali
zation
E.Noneoft heabov e
87.
Managersuseconcept ualskill
swhent heyconsi der ;
A.Theov eral
lobjectivesandst rategyoft heor ganization
B.I mpactofpol it
icalandeconomi cf orcesoncompany
C.Compl
exanddy
nami
cissues D.ALL E.None
88.
Whi
choft
hef
oll
owi
ngpl
ansar
enotr
epet
it
ivel
yusedi
nmaki
ngdeci
sions?
A.pr
oject C.pol
i
cy
 B.pr
ocedur
e D.none
89.Propersel ectionandt rainingofempl oy ees, i
nspect ingr awmat er i
als,
checki ngt hepr operf unct i
oningofequi pmentar eexampl esof :
A.Inputcont rol B.behav ioral cont rol C.out putcontrol
D.
concur rentcont rol E.al loft heabov e
90.Themaj oract i
v i
tiesi nt hest affingf unct i
oni ncludeexcept :
A.Manpowerpl anni ng C.Sel ect ion
B.Recr uitment D.Placement E.Di vi
sionofl abor
91.Accor dingtoHer zber g‟ st wof act ort heor y:
A.Theexi stenceofsuf fi
cientmoneymot ivat es
B.Theexi stenceofj obadv ancementmot i
v at es
C.Theexi stenceofgoodcowor kerrmot ivates
D.Bot hmoneyandwor kingenv ir
onmentmot i
v ates
E.Al loft heabov e
92.InABCcompanypr oduct ion,mar ket ing,financeandHRManager ,with
thesamel ev elofmanagement ,hav econduct edmeet i
ngr egardi ngt he
future f unct i
onal f ate of t hei r or gani zation. What ki nd of
communi cat i
ont hi sinv olves?
A.Downwar dcommuni cat i
on B.Upwar dcommuni cat ion
C. Horizont al communi cation D.Ver tical communi cat i
on
E. Di
agonal communi cat i
on F.I nfor mal communi cat i
on
93.Whi choneoft hef ollowi ngt heor i
espr oposest hatt hef actorsthat
hel
ppr eventdi ssat i
sf act i
onOnt hej obdonotnecessar i
lyleadt o
sat
isfact ion?
A.Car rotandSt ickAppr oach
B.MoneyasaMot ivator
C.Hi erarchyofNeedsTheor y( Abr aham Masl ow)
D.Thet wo- Fact orTheor y(Her zber g)
E.Theor yXandTheor yY( Dougl asMcGr egor )
94.DireDawauni versitydeci dedt ogr oupi t
smaj oract ivi
tiesint ot hree
maj orf unct i
ons;academi cr esear ch and communi t
y engagement ,
academi c and admi ni strati
on:I nt urnt he admi nistrati
on f unct ion
groupedas:f inance, Humanr esour ce, Gener alSer v i
ceandl ogist ics;all
oft hem wer e supposed t o pr ov ide r epor tt ov ice presidentof
admi ni str
ation.Thi sst at ement reflect s:
A.Depar tment at ionbyTer ri
tor y D.Depar tment ationby product
B.Depar t
ment ationbycust omer E.Depar t
ment at i
onby process
C.Depar tment at i
onbyFunct i
on F. All
95.Whi chonef ol l
owi ngst epcomesaf terest ablishingst andar dobj ect i
vetocont rol
activities?
A.Det
ermi
neAreastoCont
rol
B.Compar
eresul
tswit
hobj
ecti
vesandst
andar
ds.
 C.Measur eact ual per formance.
D.Takenecessar yact ion.
96.
Whatisthemaj orpur poseofcont rollingf unct ion?
A.Toseet her i
ghtt hingshappen, int her ightway s,andatt her ightt
ime.
B.Toassi gnt her ightr esponsi bility,aut hority–r el
at i
onshi p.
C.ident i
fiest her i
ghtman, att her ightt ime, fort her i
ghtt ask.
D.Al l
97.
Whymanagementi sregar dedasauni ver sal act i
vi
ty
A.Al l manager sper f or mt hef ivemanager ialfunct i
onsev eni fwi th
differentemphasi s.
B.Itisappl icablef oral l humanef f orts; bei tbusi ness, non-busi ness,
gov ernment al,pri
v at e.
C.Managementut i
li
zessci entifical lyder ivedoper ationalpr i
nci ples.
D.Allmanager soper atei nor gani zat i
onswi thspeci ficobject i
ves.
E.Management ,inall or gani zat ions, helpst oachi eveor gani zational
objectives.
F.Alloft heabov e
98. I nwhator dermanager st ypi cal lyper f
or mt hemanager ‟sf unct i
ons?
A.Or gani zing, Cont rolling, Leadi ng, Pl anni ng,Staffi
ng
B.Pl anning, Organizi ng, St affing, Cont rolling,Leading
C.Pl anning, Organizi ng, St affing, Leadi ng, controlli
ng
D.Pl anning, Staff
ing, Or gani zing, Leadi ng, Controlli
ng
99. Whatar et hethreeI nt erper sonal rolesofmanager s?
A.Fi
gurehead,Leader
,Li
aison C.Fi
gur
ehead,
Leader
,
Spokesperson
B.Moni
tor
,Di
ssemi
nat
or,
Spokesper
sonD.Di
ssemi
nat
or,
Figur
ehead,
Moni
tor
100. Whi
choneoft
hef
oll
owi
ngi
snott
hef
unct
ionoff
ir
stl
i
nemanager
s?
A.Assi
gni
ngoper
ati
ngempl
oyeest
ospeci
fi
ctasks.
B.Est
abl
i
shi
ngbr
oador
gani
zat
ional
obj
ect
ive.
C.Sendi
ngr
epor
tsandst
atement
stosuper
ior
s.
D.Keepi
ngawat
chonwor
ker
sper
for
mance.