Free ChatGPT Scripts For eCommerce Merchants

To Write Product Descriptions/Marketing

Materials In Less Than 05 Minutes

💡 Created by Weaverse team. Last updated: Feb 15, 2023.

👉 Building the first AI-powered Section Builder for the Shopify store. Sign up for our waitlist.

❓ Get the full guide with prompts, scripts, and formulas for everything you need to build and grow your eCommerce brand
(email copy, home page copy, product page copy, ad copy, customer engagement email copy) HERE.

Foreword: Use scripts, instead of prompts.

You don’t need ChatGPT prompts. You need ChatGPT scripts and frameworks.
Why?

Because it’s way more powerful.

ChatGPT scripts provide the AI with more detailed instructions and context, allowing it to generate more accurate and helpful
responses. Unlike prompts, which can often be difficult to use and customize for one's own needs.

This is why a lot of what we wrote here focuses on scripts - setting context, making instructions, and providing frameworks - instead
of prompts. Templated prompts will still be available for more simple use cases.

Understanding ChatGPT
How It Can Help eCommerce Sellers
ChatGPT is a powerful tool that can help e-commerce sellers build stores faster and do a lot of the operational heavy lifting. For
example, ChatGPT can be used to create personalized welcome messages for customers, suggest products that may be of interest
to them, and provide discounts and promotions to increase sales. It can also be used as a writing assistant helping you to write
landing pages, email copy, or advertising copy.
As with any Generative AI tool, it is important to make a good prompt when using ChatGPT to maximize its potential. This means
providing clear questions and instructions to the AI, as well as giving it enough context so that ChatGPT can provide the most
helpful and accurate responses.

ChatGPT Weakness
Generate Ideas With Minimal Constraints and Context.

For example: Write a sales email is a bad prompt. Sales email to who, for which product?

Make Subjective Decisions (Style, Personal Preferences, etc.) Without Clear Instruction

For example: Write an email that’s funny is a bad prompt. Funny how? Which type of humour? Is there any example for
ChatGPT to follow?

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 1
Minutes
 Answer Open-Loop Questions vs Closed-Loop Questions

For example: What’s the meaning of life?

A better prompt would be What’s the meaning of life according to {{NAME}}

You’ll see that a lot of prompts made these mistakes. This is why it’s way more effective to use scripts and frameworks.

Templated Scripts To Build, Grow, and Scale Your eCommerce

Store

💡 Before you start using these prompts, it’s important to understand that you should use ChatGPT as your 24/7 AI assistant
who handles the manual, heavy-lifting work for you. You do the thinking, leave the doing to chatGPT.

A. Building Store Foundation

01. Positioning and Messaging Brainstorming
Positioning and messaging are two key elements of marketing that help define a brand's identity and purpose.

Positioning is the process of creating an image or perception of the brand in the minds of consumers. It is the process of
making a brand stand out from the competition and making it unique. As April Dunford put it in her acclaimed book on
Positioning: “Customers need to be able to easily understand what your product is, why it’s special, and why it
matters to them.”

Messaging is the way a brand communicates its positioning to the market. It is how a brand tells its story and differentiates
itself from its competitors. When done properly, positioning and messaging should help to create a strong, recognizable
brand and build loyalty among customers.

Positioning and messaging are the backbones of your marketing strategies. You should use it as the foundation for your landing
page copy, ad copy or blog post.
Read more about the importance of positioning and messaging here.

What Is Product Positioning? Definition and Guide - Shopify

What Is Product Marketing? Definition and Guide - Shopify

⬇ Here are the 02 scripts that can help you write them in less than 05 minutes
Script 01
Step 01: Define the framework
First, pick a framework you want to apply. I recommend using the framework from the father of modern marketing - Philip Kotler.

What are the key elements of Philip Kotler's positioning framework?

{ChatGPT will bring in key elements from Philip Kotler’s positioning framework}

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 2
Minutes
 Step 02: Use the framework

From the above framework, write a positioning doc for an eCommerce brand selling <<your product>> to <<your target buyer>>.

{{For example, I want to write a positioning doc for an eCommerce brand selling snack boxes to office workers. Here’s an
example of what ChatGPT will generate}}

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 3
Minutes
 Step 03: Ask ChatGPT to write a messaging doc based on the above positioning.

Based on the above positioning doc, write 05 key messages to highlight the key value proposition of this brand.

{{Here’s an example of what ChatGPT will generate. Keep generating until you find the right one for you}}

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 4
Minutes
 Script 02
Step 01: Ask ChatGPT to learn a new framework.

Instead of a classic framework, you can feed ChatGPT a new framework - whether it’s from your own experience, or from
another eCommerce veteran. In this script, I’ll feed ChatGPT the 5+1 Positioning Framework from April Dunford. (Best for B2B
eCom brand)

I'm going to turn you into a good brand specialist.

First, learn this 5+1 positioning framework:

1. Competitive alternatives: What customers would do if your solution didn’t exist.

This might be ‘do nothing’, or ‘use a vending machine’, not just competing products.
2. Unique attributes: The features that you have that alternatives lack.
Note that this can also be things like delivery model, specific expertise (your clients are investment banks), or even customer support
3. Value (and proof of that value): The benefits that those features enable for customers. This must be backed by objective proof, not
4. Target market characteristics: The common characteristics of users or buyers that seem to really care a lot about the value you deli
This is the subset of your market who buys quickly, rarely asks for discounts, and tell their friends about your offerings. You want to
5. Market category: The market you describe yourself as being part of, to help customers understand your value. Think of this as a fram
When you refer to your market category, you’re going to trigger a whole set of assumptions, so it’s important to think carefully about
6. (Optional, potentially dangerous) Relevant trends: Trends like big data, AI, or VR, which make your product more relevant right now.
The goal is to get attention, and therefore a slice of the buyer’s budget.

{{ChatGPT will respond with something like this}}

Step 02: Use the framework

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 5
Minutes
 From the above framework, write a positioning doc for an eCommerce brand selling <<your product>> to <<your target buyer>>.

Step 03: Ask ChatGPT to write a messaging doc based on the above positioning

Based on the above positioning doc, write 05 key messages to highlight the key value proposition of this brand.

02. Product Description

Product Description is where you convince shoppers to add your product to the cart - don’t be boring here! There are various ways
to write a Product Description, and various tones of voice you want to choose from.

⬇ Here’s how ChatGPT can help you write product descriptions:

Script 01
Step 01: Choose a framework.

Here’s a list of 06 frameworks I love to use to write more powerful product descriptions.

1. The AIDA Framework: AIDA stands for Attention, Interest, Desire, and Action. This framework helps you to capture the
attention of the reader, create interest in the product, generate desire for the product, and convince them to take action.

2. Storytelling: Storytelling is a powerful tool to engage the reader and create an emotional connection with the product. It
helps you to create a narrative that will help the reader to connect with the product and understand its value.

3. The Problem-Solution Framework: This framework helps you to focus on the problem that your product solves, and
the solution it provides. It helps the reader to understand why they should care about the product and how it can help
them.

4. The Feature-Benefit Framework: This framework helps you to highlight the features of the product and the benefits it
provides. It helps the reader to understand how the product can help them and why it is worth the purchase.

5. The USP Framework: This framework helps you to focus on the Unique Selling Proposition (USP) of your product. It
helps the reader to understand why your product is different from its competitors and why it should be their top choice.

6. The Pain-Dream-Fix Framework: Similar to the Problem-Solution framework, this framework helps you to focus on the
pain point your product solves and the solution it provides. But you’ll also need to paint a dream world your product will
bring buyers to.

Step 02: Ask ChatGPT to learn a framework

I'm going to train you to become a copywriter.

First, I'll give you a framework and a product, then you'll write a product description for based on this framework.
Are you ready for the product and the framework?

{{ChatGPT will say yes}}

Step 03: Feed ChatGPT a framework and your product.

The framework: {Choose Your Framework}

The product: {Insert Your Product}

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 6
Minutes
 {{For example, if you choose the AIDA framework, and your product is snack boxes. Here’s what you’ll get}}

Script 02

💡 Shopify framework.

Step 01: Ask ChatGPT to learn the best practices.

Here are the best practices for writing a persuasive product description (from Shopify blog)

Avoid generic description (Avoid being “yeah, yeah”): When we’re stuck for words and don’t know what else to add to
our product description, we often add something bland like “excellent product quality.” As soon as a potential buyer
reads “excellent product quality” he thinks, “Yeah, yeah, of course. That’s what everyone says. To avoid this reaction, be
as specific as possible.

Start with a specific headline that grabs your target customers’ attention.

Appeal to your reader imagination: You’re selling things online, so your web visitors can’t hold your products - so here’s
a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.

Cut through rational barriers with stories: Including mini-stories in your product descriptions lowers rational barriers
against persuasion techniques. In other words, make people forget they’re being sold to.

Seduce with sensory words: Sensory adjectives are power words because they make your reader experience your
product copy while reading. Dazzle your readers with vivid product descriptions. Think about words like “velvety,”
“smooth,” “crisp,” and “bright” if you’re selling food products.

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 7
Minutes
 Make your product description scannable with bullet points.

I'm going to train you to become a copywriter.

First, learn these best practices and tell me when you're ready.
The best practices are {Insert the best practices you want to use}

{{ChatGPT will summarize the best practices and tell you it’s ready}}

Step 02: Ask ChatGPT to write a product description based on the given product description.

Now using the above best practices, write a product description for {Insert Your Product}.

Step 03: (Applicable For Both Scripts) Change the tone, voice, and writing style to match your brand personality.
First, add a text with the style, tone, and voice you want to follow.

Analyze the text below for writing style, tone and voice.
{Insert the text here}

Then, ask ChatGPT to rewrite your product description using the style above.

Using NLP and using the same voice, style and tone, rewrite the product description below -

{Insert Product Description}

Free ChatGPT Scripts For eCommerce Merchants To Write Product Descriptions/Marketing Materials In Less Than 05 8
Minutes