Copilot

for Microsoft 365

“Watch me”
campaign

Toolkit

M AY 2 0 2 4
Table of contents

Campaign overview

Rights overview and guidelines

Creative assets

Social copy
Copilot for Microsoft 365 The spirit of Microsoft has always been rooted in empowerment and Copilot is
the next chapter of our empowerment story.

“Watch me” campaign In our Super Bowl commercial, we showed how Copilot is an everyday AI
companion that empowers everyone, everywhere to turn to the voices that
whisper, “you’ll never” “you can’t”, or “you won't” and say, “oh yeah... Watch me.”

Now, Copilot for Microsoft 365 brings that power of an everyday AI companion
to the place where people need it most... business.

Copilot for Microsoft 365 supercharges the tools you already have in Microsoft
365 to help you make smarter decisions, streamline tasks, automate processes,
and save time for you and your workforce, empowering you to face the
limitations of time and resources and say.... ‘Watch me.’
Rights overview and guidelines

This document serves as usage guidance for the Edits and modifications
Microsoft 365 Copilot Campaign creative • Use is intended for Microsoft only.
• All usage of assets in local markets must be aligned between
Microsoft and local markets, as stated in writing.
• No changes or alteration of assets (including modification to
picture, music, or messaging) by local Microsoft teams are allowed.

Global use and CELA

• All creative elements have been approved by corporate CELA. Local
teams are responsible for reviewing assets with local CELA leads
prior to use.

Creative expirations
• Rights cover worldwide all media (broadcast, internet, events, and
Microsoft owned channels) for one year, expiring May 20, 2025.
Copilot for Microsoft 365
“Watch me” campaign

Assets
Campaign creative asset overview

Video [TV, OVTV, digital, social]

• 3 x 30s video
• 2 x 15s video [16x9, 9x16, 1x1]

Social + digital
• Social carousels
• Social statics
• Social copy
• Rich banners [:15s adapt]
• Animated banners
• Static banners

OOH + more
• Animated DOOH [:15s adapt]
• Podcast audio scripts
• Still images for web, O+O, thumbnails, etc.
Video

2 x 30s video [16x9], 1 x 15s video [16x9, 9x16, 1x1]

*additional 30s and 15s video assets coming soon

30s Omnibus 30s Presentation

15s Presentation
Digital

Animated banners
Rich banners [:15s adapt]
Static banners
Social

Social carousel 1x1

Social static 1x1
Social copy

Headline Shortform Longform

Copilot for Microsoft 365, Short on time? Copilot for Copilot for Microsoft 365 Copilot for Microsoft 365
your AI assistant for work. Microsoft 365 can help helps enhance your helps you uplevel your
summarize your documents in productivity with concise productivity with suggested
minutes. recaps, data-driven insights, formulas, data insights, easy
custom prompts, and more visualization tools, and more
so you’re always prepared for so you can focus on what
Simplify a complex topic or your next meeting or matters most.
document in record time using presentation.
Copilot for M365.
Copilot for Microsoft 365 can
Spend less time searching and help manage all your emails,
Copilot for Microsoft 365 can more time creating, by letting chats, meetings, mentions,
help create your presentation Copilot for Microsoft 365 find and more to help you
in minutes. that missing file from all your prioritize your time.
emails, files, chats, and
meetings.
Get more insights from your
data with Copilot for
Microsoft 365.
DOOH

Animated DOOH [:15s adapt]

Podcast audio scripts [media partner recorded]

:30 Audio Script A :15 Audio Script A

• Can I turn 150 pages into a 5-minute presentation? Watch me. • Can I turn 150 pages into a 5-minute presentation? Watch me.
• Just ask Copilot for Microsoft 365 to ‘create a presentation from a file’ and it will • Copilot for Microsoft 365 helps you streamline, automate, and unlock
instantly turn a Word document into a Power Point presentation for you. innovation so you can work faster and smarter.
• Copilot for Microsoft 365 helps you streamline, automate, and unlock innovation so • Learn more at Copilot dot Microsoft three-six-five dot com.
you can work faster and smarter.
• Learn more at Copilot dot Microsoft three-six-five dot com.

:15 Audio Script B

• Can I cut 5% out of the budget and still have time to go to my daughter’s
:30 Audio Script B- ALT game? Watch me.
• Can I be in three meetings at once? Watch me. • Copilot for Microsoft 365 helps you streamline, automate, and unlock
innovation so you can work faster and smarter.
• Whether you attend the Teams meeting or not, ask Copilot for Microsoft 365 to
summarize the discussion and it gives you the key takeaways, so you won’t fall behind. • Learn more at Copilot dot Microsoft three-six-five dot com.
• Copilot for Microsoft 365 helps you streamline, automate, and unlock innovation so
you can work faster and smarter.
• Learn more at Copilot dot Microsoft three-six-five dot com.
Imagery

Still images for web, O+O, thumbnails, comms, etc.

Request assets + localization

Request form on Brand Central: BAR Asset Request Form

You can find the campaign under the Products drop down and it is listed as “Copilot Microsoft 365”

Recommended global CLE for Copilot Microsoft 365: Copilot for Work | Microsoft 365
Thanks.