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    Youtube Monetisation

    Uploaded by

    Rina prasad

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    © All Rights Reserved
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    Youtube Monetisation

    Uploaded by

    Rina prasad
    10 views34 pages

    Original Title

    Youtube Monetisation (2)

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    10 views34 pages

    Youtube Monetisation

    Uploaded by

    Rina prasad

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 34

    What is Video Marketing

    What do you mean by video marketing?

    Video marketing is an emotionally engaging way for brands to connect with customers
    and catch their attention in a digitally overloaded world.

    Strategic video marketing considers your brand's goals and metrics, as well as your
    customers' location in the sales funnel.
    Can You Earn Money As A Vlogger
    A lot of people have rose to fame making vlogs and posting it on YouTube.

    As the number of your viewers goes up, you will be able to make money out of YouTube ads. One
    can earn around 25 Lac per month making vlogs.
    How to make money on YouTube
    •Become a YouTube Partner and earn money from ads.
    •Sell products or merchandise.
    •Crowdfund your next creative project.
    •Let your audience support your work through “fan
    funding.”
    •License your content to the media.
    •Work with brands as an influencer or affiliate.
    YouTube Channel
    Setup
    Create a personal channel
    1.Sign in to YouTube on a computer or the mobile site.
    2.Click your profile picture. Create a channel.
    3.You'll be asked to create a channel.
    4.Check the details (with your Google Account name and
    photo) and confirm to create your channel.
    Youtube Channel Optimisation
    10 Strategies to Optimize Your YouTube Channel
    1.Use keywords in your titles and descriptions.
    2.Add a transcription in the description field.
    3.Say the keyword in the video.
    4.Add hyperlinked citations for Key Moments.
    5.Create impactful thumbnails.
    6.Include related tags and hashtags.
    7.Add cards to cross-promote.
    Youtube Channel Profile Setup
    What is Brand Accounts In Youtube
    A Brand Account is an account that is specifically for your brand. This account is different from your
    personal Google Account. If a channel is linked to a Brand Account, multiple people can manage it
    from their Google Accounts. You don't need a separate username or password to manage YouTube
    channels with a Brand Account.

    Connect your YouTube Channel to a Brand Account if:


    •You want to use a different name on YouTube than your Google Account. Learn more.
    •You want to give other people access to your YouTube Channel, but not to your Google Account.
    •You don't want viewers to see your name or email address. There's no public association between your
    Google Account and the Brand Account.
    •You want to manage multiple channels from one account. This helps if you have more than one
    YouTube channel. Learn more.
    Ready to create a Brand Account?
    1.First, check to see if you already have a Brand Account.
    2.Sign in to YouTube.
    3.Go to your channel list.
    4.Click Create a new channel.
    5.Fill out the details to name the Brand Account and verify
    your account. Then, click Create. This creates your Brand
    Account.
    Why You Should Choose Brand Accounts
    4 Reasons You Need a YouTube Brand
    Account
    Video always wins the day. It tells a story that pictures and words alone can’t convey. But creating the
    video is only half the formula for success. If a video doesn’t make it onto your social media, then (in
    most cases) it’s as bad as not producing video content at all.

    Enter YouTube, the second most-visited search engine in the world, trailing just behind Google (its
    parent company). Most public and private agencies already publish their video content to the
    video-sharing mega platform. Still, many have yet to make the pro move to secure their YouTube
    Brand Account. If you’re one of them, here are four reasons why you should ASAP:

    1. Enhanced Security
    YouTube Brand Accounts grant access via personal Google accounts without sharing information
    between profiles. This means you can set up multiple channel managers and keep your personal
    Google log-in secure.
    2. Team Collaboration

    Brand Accounts feature two access types: owner and managers. The owner of
    the Brand Account can add or remove managers, edit business information,
    post and manage videos and interact with your audience in the comments.
    Managers have all owner capabilities except for adding and removing
    managers.
    3. Customization

    After registering for a brand account, you can choose your


    channelʼs name and URL. YouTubeʼs standard is to name your
    channel after the email address you registered with but this
    doesnʼt give you the online credibility people look for when
    looking for valid sources of information.
    3. Customization

    After registering for a brand account, you can choose your


    channelʼs name and URL. YouTubeʼs standard is to name your
    channel after the email address you registered with but this
    doesnʼt give you the online credibility people look for when
    looking for valid sources of information.
    How To Convert Your Account To A Brand
    Account
    Click Settings. Click Advanced settings. Click Move
    channel to a Brand Account. If you have a custom URL,
    you'll need to remove it from your current account, then
    set up a custom URL on your new account after 72 hours.
    Youtube SEO
    Ranking Factors - Youtube Title / Tags / Description
    Title of the video: Create a useful title, which includes your
    main keyword. It should show the users immediately, which
    topic your video handles and what kind of information you
    offer. If you place your main keyword right at the beginning
    of the title, this will give you an additional YouTube SEO
    boost.

    Description: A good description that includes some


    relevant keywords, helps YouTube and Google to
    understand the context of your video. It is important, that
    you don't spam and that users can read your description
    fluently.

    Tags: Use tags, which fit your video to appear more often in
    the YouTube Search. There are some tools, which help you
    to generate tags for free. There you can also see, what users
    have searched for to find your video.
    Youtube Ads
    YouTube advertising, done through Google
    Ads, is a way of advertising your video
    content on YouTube or in search results so
    you can maximize your user reach.

    This could be your video playing before a user


    views another's video or showing up in
    YouTube search results for people to watch in
    full.
    Video Ad Formats
    Campaign Goals
    •Sales: Increase the sale of a product or line
    •Leads: Generate leads by connecting users to a specific part of
    your site
    •Website traffic: Get more visitors to come to your site
    •Brand awareness: Increase video impressions
    •Product/brand consideration: Lead users to consider your
    business or product(s) when they’re researching their options
    online

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