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courses
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EXERCISE:
Copyworking Fascinations
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Table of Contents:
Filter #1: Mechanisms Filter #10: “Quickest, easiest…”

Filter #2: Statement + Interest + Benefit Filter #11: Number

Filter #3: “What…” Filter #12: Big promise

Filter #4: “What never…” Filter #13: “How…”

Filter #5: “Right? Wrong…” Filter #14: “Caution…”

Filter #6: “Why…” Filter #15: “Truth…”

Filter #7: “When…” Filter #16: “Best…”

Filter #8: Specific question Filter #17: “Surprising…”

Filter #9: “If, then…” Filter #18: “Are you…”

Directions:
“Copywork” the following fascinations by:

1→ reading the first one, slowly, out loud.

2 → transcribing it, by hand, onto its own notecard. No need to rush. Take your time.
3 → after you’ve transcribed it, read it out loud one more time — then move onto the next one.

Repeat this simple process for each fascination until complete.

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[Lesson J1]

Filter #1: Mechanisms

Mechanism fascinations: Market: Copywriter:

The simple “pinch test” that instantly tells what your body fat levels are — with pinpoint, .5% accuracy. Health & Clayton
Wellness Makepeace

The amazing “follow through” secret that is the foundation of making long, straight drives so easy you could Golf Clayton
cry with joy! This alone will change your game forever… Makepeace

The “optical illusion” that absolutely destroys most golfers… the single most damaging “habit” nearly all Golf Clayton
amateurs suffer that GUARANTEES they will never experience a consistently great game! (Once you know Makepeace
the secret, however, you will OWN the course!)

The "voice tool" secret that will immediately change your attitude from calm to dominant in any surprise Self-defense Gary Halbert
situation!

How to use the secret of "choking down" to master any club in your bag... no matter how horrible you were Golf Gary Halbert
with it before!

How to use the "hip-swinging secret" soldiers use to drop opponents instantly -- no speed or strength Self-defense Gary Halbert
required, yet it's like driving a 160 lb. bar of lead into the bad guy's belly! (It's so effective, you don't even have
to come close to hitting your "target" area... even the sloppiest attempt by you will bring him to his knees!)
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[Lesson J2]

Filter #2: Statement + Interest + Benefit

Statement + Interest + Benefit fascinations: Market: Copywriter:

Drowning is the third leading cause of accidental death. But did you know it’s possible to save a drowning Lifestyle Clayton
person even if you can’t swim? Page 15. Makepeace

You walk into an empty self-service elevator late at night and press the button. Before the door has a chance Self-defense Clayton
to close you get back out fast. Why? (Nine ways to outwit a mugger.) Page 380. Makepeace

Platinum Prices Up 90% since 2022 — Here’s How To PROFIT: Why platinum prices are expected to surge Investing Clayton
throughout 2005. Best coins and bars for profit-minded investors. Makepeace
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[Lesson J3]

Filter #3: “What…”

“What…” fascinations: Market: Copywriter:

What you must do immediately before November 15, 2001 to preserve your wealth and… Investing Clayton
Makepeace

What you must do at once if you receive a mild shock when you touch an electric appliance — page 26. Health & Clayton
Wellness Makepeace

What the Corporate Fat Cats don’t tell you about their CoQ10 supplements… Health & Clayton
Welness Makepeace

What every catalog mailer in the world does wrong, month after month... and how to create your own "gold Business Gary Halbert
mine" catalog from scratch — even if you don't have a "line" of products yet!

What women really want from a man! (Nine of ten men are absolutely floored by this secret!) Love & Dating Gary Halbert

Do you crave salty foods? See what it means on page 313. Health & Gary
Wellness Bencivenga

What mouthwash has to do with declining sexual performance. Plus the simple fix that quickly restores your Health & Kim Krause
bedroom “mojo”! Wellness Schwalm
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[Lesson J4]

Filter #4: “What never…”

“What never…” fascinations: Market: Copywriter:

What never to eat on an airplane. The dirtiest, deadliest airplane in the whole wide world. Lifestyle Mel Martin

What never to keep in your deposit box. Never. And how to stop the state from stealing it. Investing Clayton
Makepeace

What you should NEVER do before surgery. Doing so slows recovery and can even result in amnesia! Health & Kim Krause
Wellness Schwalm
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[Lesson J5]

Filter #5: “Right? Wrong…”

“Right? Wrong…” fascinations: Market: Copywriter:

Sneezing into a tissue prevents colds, right? Wrong! Page 2 explains why. Health & Clayton
Wellness Makepeace

The bathroom medicine cabinet is the best place to store medicine, right? Wrong! It’s the worst. There were Health & Clayton
the facts on page 120. Wellness Makepeace

“Unscented” products have no scent? Sorry. Many are masked with a chemical that can cause allergic Health & Clayton
reactions. Page 24. Wellness Makepeace

Drinking wine kills your memory, right? Wrong! Breakthrough study at Columbia University reveals Health & Kim Krause
drinking this much daily actually lowers your Alzheimer’s risk by almost HALF. Wellness Schwalm
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[Lesson J6]

Filter #6: “Why…”

“Why…” fascinations: Market: Copywriter:

Why if this disaster strikes the US, you’ll pay up to 15 times more money for cheap imitations of your favorite Health & Clayton
supplements — and why that’s the good news! Wellness Makepeace

Why you can’t trust your pension fund: Dirty tricks they play with your money — and how to stop them Investing Clayton
COLD… Makepeace

Why up to 70 percent of all poisonings happen to children under five. And the best prevention of them all. Lifestyle Clayton
Makepeace

Why certain coffee can damage your vision. See page 554. Health & Gary Halbert
Wellness

Why your weight, strength, speed and agility are the least important parts of winning a street altercation! Self-defense Gary Halbert
(And why the one simple secret that is important will give you an immediate and enormous advantage over
any other fighter you meet!)

Why the new "lag" in your swing will cause your buddies to shake their heads... until they see you Golf Gary Halbert
consistently out-drive them by 40, 50 and 60 yards off every tee! (I guarantee they'll make you play with one
of their balls, just to make sure you aren't cheating somehow!)

Insomnia? Turn to page 387 and discover the world’s best known herbal remedy and why it works so well. Health & Gary
Wellness Bencivenga

Why was baldness almost unheard of in Japan before World War II… but rampant among Japanese men Health & Gary
today? What does this mean for any man (or woman) who wants to prevent hair loss? See page 334. Wellness Bencivenga
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[Lesson J7]

Filter #7: “When…”

“When…” fascinations: Market: Copywriter:

When the IRS has to pay you interest! If they miss this deadline by a single day, they’re legally obligated to do Investing Clayton
so. Page 15. Makepeace

When it’s safe to ignore the April 15th filing deadline. No interest. No penalties. No nasty visits from the Feds. Investing Clayton
Page 14. Makepeace

When cold pizza is the perfect fat-loss breakfast. Page 14 Health & Clayton
Wellness Makepeace

When to use the secret "3 Week Repeat" technique to increase the results of your direct mail sales campaign Business Gary Halbert
by one-third!

How to gain an immediate "Psychological Edge" when someone pulls a knife on you... and how to spot the 4 Self-defence Gary Halbert
most common methods of knife attacks so you can win with a minimum of fuss and blood!

“We don’t know why, but when we take patients off (the food named on page 184), in many cases their Health & Gary
arthritis will go into complete remission,” says one prominent M.D. Wellness Bencivenga

Easy way to prevent back pain when you’re sitting. Page 9. Health & Gary
Wellness Bencivenga

When you mix the three essential oils named on page 505, you create a tonic with this mysterious and Health & Gary
marvelous effect: Wellness Bencivenga

When you feel an asthma attack coming on, do this immediately. See page 190. Health & Gary
Wellness Bencivenga
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[Lesson J8]

Filter #8: Specific question

Specific question fascinations: Market: Copywriter:

Do you know that one-quarter of all household burglars gain entrance without breaking in? Here’s how they Self-defence Clayton
do it… and how to get them to stop doing it to you. Page 157. Makepeace

What time of day are you at greatest risk for low blood glucose? This surprising answer will put you on alert. Health & Clayton
Wellness Makepeace

Joint bank accounts? Close them fast and open separate ones… or you’ll pay dearly. Page 142. Investing Clayton
Makepeace

Ingrown toenail? Here’s how to get rid of it permanently. See page 383. Health & Gary
Wellness Bencivenga

High cholesterol? “Actually reverses plaque in your arteries.” See page 349. Health & Gary
Wellness Bencivenga

Jet lag? “So great for jet lag that some airlines have started giving (them) to their first-class passengers.” See Health & Gary
page 399. Wellness Bencivenga
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[Lesson J9]

Filter #9: “If, then…”

“If, then…” fascinations: Market: Copywriter:

If you have a tension headache, here’s why you should forget your scalp and concentrate on your toes. Health & Clayton
Wellness Makepeace

If you’ve got just 20 minutes a month, I guarantee to work a financial miracle in your life. Investing Clayton
Makepeace

If you are now a “B” or “B+” copywriter, by learning this one unusual secret, you will much more easily move Business Clayton
up quickly into the rarefied ranks of the “A” or even “A+” writers who command the biggest freelance fees Makepeace
and make fortunes in royalties.
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[Lesson J10]

Filter #10: “Quickest, easiest…”

“Quickest, easiest…” fascinations: Market: Copywriter:

The easiest way to beat out even the most ferocious competition in your marketplace, even when their Business Clayton
marketing is brilliant, their budget huge and their copy is so persuasive, it could have been written by Makepeace
Claude Hopkins himself.

The quickest, easiest way to find a broker who won’t cheat you. Investing Clayton
Makepeace

And finally, the easiest way to be a master of persuasion— the simple 12-word sentence that will make you Business Clayton
one of the most persuasive people on the planet, no matter what field you’re in. This is the “master secret” of Makepeace
knowing how to persuade almost anyone to do almost anything.

The 10 easiest markets "rookie" entrepreneurs can tap for maximum profit with minimum risk! Business Gary Halbert

How to use a simple "cat-like" move to instantly position yourself to deliver the easiest knock-out blow Self-defence Gary Halbert
imaginable -- a strike so natural your grandmother could pull it off against Mike Tyson!

The quickest, easiest way to relieve migraine pain. Just add this to a glass of water and drink it. Almost Health & Kim Krause
instantly corrects a common yet overlooked headache trigger. Wellness Schwalm

4 quickest ways to relieve hemorrhoid pain. Page 28. Health & Gary
Wellness Bencivenga

Easy ways to calm down, beat stress, anytime you need it. See page 517. Health & Gary
Wellness Bencivenga

Easy way to prevent back pain when you’re sitting. Page 9. Health & Gary
Wellness Bencivenga
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[Lesson J11]

Filter #11: Number

Number fascinations: Market: Copywriter:

Four ways to stimulate the body to release its own natural pain killers. Health & Clayton
Wellness Makepeace

The seven little-known signs of internal bleeding and what to do about each — page 4. Health & Clayton
Wellness Makepeace

The world’s two most powerful inflation fighting strategies: PLUS the stocks that can hand you gains of up to Investing Clayton
562% as inflation returns… Makepeace

3 often overlooked investment vehicles that can make you up to 10 times richer when the next earnings Investing Clayton
scandal bursts into the headlines. Makepeace

Two delicious foods which can make your cholesterol levels plunge. (Turn to page 365.) Health & Gary
Wellness Bencivenga

When you mix the three essential oils named on page 505, you create a tonic with this mysterious and Health & Gary
marvelous effect: Wellness Bencivenga

9 steps to protect your home-based business from the IRS. Plus, one risky pitfall to avoid. Business Kim Krause
Schwalm

4 little-known signs of bone loss you should NEVER ignore. Don’t wait until your next bone scan. Your body Health & Kim Krause
may be trying to tell you to take action now! Wellness Schwalm
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[Lesson J12]

Filter #12: Big promise

Big promise fascinations: Market: Copywriter:

BUILD ENORMOUS STRENGTH AND MUSCLE TONE without exercise! Ten minute breakthrough naturally Health & Clayton
triples your growth hormone levels. Secretly being used by the New York Mets, Chicago Cubs, and many Wellness Makepeace
Hollywood stars. All you do is stand.

BANISH MENSTRUAL CRAMPS FOR GOOD with a common vitamin! Now shown to wipe out over 80% of all Health & Clayton
cases of cramps. Wellness Makepeace

The biggest tax break of your life. New tax-saving rules that allow you to pay ZERO taxes when you sell your Business Kim Krause
home—even on huge gains. Schwalm

How to conquer any nervous moment -- during your first conversation, first date, even intimate Health & Gary
encounters! (And how to be "in control" even when you feel otherwise!) Wellness Bencivenga

Press here to relieve dizziness any time. See page 280. Health & Gary
Wellness Bencivenga
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[Lesson J13]

Filter #13: “How…”

How fascinations: Market: Copywriter:

How to use the secrets of “loading” your body for maximum power! (Traditional swings rob you of this Golf John Carlton
potential power — while the Triple Coil Swing actually increases it two-fold!)

How to rub your stomach away. The simplest and most natural way to lose weight is by this effortless Health & Eugene
two-minute exercise. Wellness Schwartz

How to make yourself safer than 89% of other car passengers — page 389. Lifestyle Clayton
Makepeace

How to get the IRS to forgive your debt. Just about every older adult meets at least one of these two Business Kim Krause
criteria—either one of which gets you off the hook for back taxes. Schwalm

How to gain instant relief from a leg cramp — with apple cider vinegar! Health & Gary
Wellness Bencivenga

How to end the agony of a toothache — with only two cloves! Health & Gary
Wellness Bencivenga

How to take the sting out of a bee bite — with meat tenderizer! Health & Gary
Wellness Bencivenga
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[Lesson J14]

Filter #14: “Caution…”

“Caution…” fascinations: Market: Copywriter:

WARNING — Your #1 asset is now in extreme danger! Why the equity in your family’s home may be Investing Clayton
vulnerable to an all out attack in 2004 - 2006 — crucial self-defense… Makepeace

CAUTION: Washington and Wall Street are conspiring to HOODWINK YOU! They only want you to THINK Investing Clayton
that they’ve cleaned up Wall Street. Discover the shocking TRUTH that can protect you from being fleeced Makepeace
again!

Cell phone DANGER! Avoid sleep disruption from electromagnetic waves… Health & Clayton
Wellness Makepeace

WARNING: Avoid These 2 Popular Gold Investments Like The Plague! Ignoring this single warning could Investing Clayton
leave you broke and holding the bag! Makepeace

BEWARE! The common food everyone thinks is so “healthy” — yet actually depresses your immune system, Health & Gary
making you more vulnerable to colds, viruses and diseases of all kinds. Consider yourself warned — on page Wellness Bencivenga
215.

Warning! The popular weight loss supplement that causes osteoporosis. Hinders your body’s absorption of Health & Kim Krause
calcium and magnesium—along with two crucial antioxidants. Yet the label claims it’s 100% safe! Wellness Schwalm
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[Lesson J15]

Filter #15: “Truth…”

“Truth…” fascinations: Market: Copywriter:

THE TRUTH ABOUT MUTUAL FUNDS. What your broker doesn’t tell you could cost you up to 5 percent this Investing Clayton
year. Makepeace

THE TRUTH ABOUT ALCOHOL. Will it interfere with muscle growth? Will it help your heart and circulation Health & Clayton
system? See page 274. Wellness Makepeace

THE TRUTH ABOUT TUNA. Is it good for you? Or does it contain harmful metals that can ruin your immune Health & Clayton
system? See page 70. Wellness Makepeace

The truth about breast size enhancers. Some health food stores carry products that claim to increase the Health & Kim Krause
size of your breasts. But are they safe? Details in your FREE report. Wellness Schwalm

The truth behind "follow through" -- and why 99% of all golfers completely blow it right after they hit the Golf Gary Halbert
ball!

The real reason people choose to buy anything -- the secret truth long known by master salesmen, Business Gary Halbert
sociologists and "con men" finally revealed!
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[Lesson J16]

Filter #16: “Best…”

“Best…” fascinations: Market: Copywriter:

BETTER THAN THE BENCH PRESS. For a broader, more muscular chest, the uncanny exercise on page 17 Health & Clayton
works wonders. Wellness Makepeace

BETTER THAN SQUATS! Try this leg exercise on page 29. It takes less time than squats and will not injure Health & Clayton
your back! Wellness Makepeace

Better than Botox. The beauty secret Hollywood actresses use to look 15 years younger than their true age. Health & Kim Krause
Wellness Schwalm

The Peruvian discovery that works better than glucosamine and chondroitin. Actually repairs damaged DNA Health & Kim Krause
in your joints, rebuilding them from the inside out. Wellness Schwalm

Urinary tract infections? The best treatment is also the cheapest. See page 546. Health & Gary
Wellness Bencivenga

Best way to cure diverticular problems. See page 279. Health & Gary
Wellness Bencivenga
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[Lesson J17]

Filter #17: “Surprising…”

“Surprising…” fascinations: Market: Copywriter:

Can this fruit lower your blood pressure? Research shows this surprisingly powerful extract can have a Health & Kim Krause
dramatic effect for just about everyone who uses it! Wellness Schwalm

Are short subject lines really better than long ones? (The answer may surprise you) Business Gary Halbert
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[Lesson J18]

Filter #18: “Are you…”

“Are you…” fascinations: Market: Copywriter:

Are you and your doctor making these common mistakes with your health?ONe of the country’s most Health & Clayton
respected M.D.s exposes the 9 deadliest flaws in disease treatment that could be robbing you of your health Wellness Makepeace
and hard-earned money.

Does your broker have a “rap sheet” with the SEC or NASD? Here’s how to find out — FAST! Investing Clayton
Makepeace

Do you take any of these 16 popular vitamins or supplements? If so, please read this M.D.’s urgent warning! Health & Clayton
Wellness Makepeace