Audience's selfish

question: "What's in
this for me?"
Understanding
Audience-Centered
Communication
Importance of
addressing audience
needs to gain attention

Replacing self-centric
terms with audience-
centric ones

Using the "You"

Attitude
Instances where writing
from personal
perspective is
appropriate

Considering audience's
perspective and
concerns
Demonstrating Genuine
Interest
Putting yourself in the
audience's position to
understand their needs

Showing respect for

audience through good
etiquette

Adapting to Your
Audience: Being Using tactful language
Sensitive to Audience Maintaining Standards to minimize negative
Needs of Etiquette emotional reactions

Adapting
communication style
Characteristics to
based on audience rank
emphasize for
and context
credibility: honesty,
objectivity, awareness
of audience needs, Differentiating between
credentials, delivering negative
Establishing Your
endorsements, news and being
Credibility
performance, sincerity negative

Avoiding phrases that Importance of focusing

Emphasizing the
undermine confidence on positive points in
Positive
in the message communication
Adapting to Your
Audience: Building
Representing the Emphasizing benefits to
Strong Relationships
company's image in the audience to
external encourage positive
communication responses

Aligning Avoiding biased

communication style language related to
Projecting Your
with company gender, race, ethnicity,
Company's Image
guidelines and age, disability, etc
preferred image
Using Bias-Free
Language Importance of fair and
Adapting objective language in
communication style communication (ex.
based on the nature of gender, racial, ethnic,
the organization age, and disability bias
to avoid)

Encouragement to let
creativity flow without Range of tones in
worrying about business
perfection communication:
Beginning Your Draft informal,
conversational, formal
Strategies to overcome
writer's block and start Creating a
writing effectively Conversational Tone Achieving a
conversational yet
businesslike tone (ex.
Clarity, efficiency, and
contrasting overly
signal of quality
formal, overly casual,
conveyed by correct
and conversational
word usage
Adapting to Your tones)
Using Words Correctly Audience: Controlling
Your Style and Tone
Examples of grammar
For clarity and audience
rules in flux and advice Using Plain Language
understanding
on handling disputed
constructions
Situations where
passive voice is
Selecting powerful Selecting the Active or
appropriate for
words for effective Passive Voice
demonstrating the
communication
"you" attitude

Challenges in word
Simple Sentences
selection and judgment Composing Your
Using Words Effectively
required Message: Choosing
Powerful Words Complex Sentences
Writing Business
Guidelines for choosing Messages
strong, familiar words Compound-Complex
and avoiding clichés, Sentences
buzzwords, and jargon

Determine the
Distinction between appropriate sentence
denotative and type based on the
Choosing from the Four
connotative meanings relationship between
Types of Sentences
of words ideas, with equal
Understanding Guidelines for Selection importance warranting
Denotation and simple or compound
Impact and Importance Connotation sentences and
of connotations on
subordinate ideas being
emotional resonance
expressed in complex
and communication
structures
effectiveness

Incorporating a mix of
Explanation of abstract
sentence types
and concrete words
enhances readability,
Variety for Readability
preventing monotony
Balancing Abstract and
or choppiness in the
Strategy for minimizing Concrete Words Composing Your writing flow
interpretation issues by
Message: Creating
balancing abstract and
Effective Sentences
concrete terms
Adjusting sentence
Emphasizing
structure to highlight
Techniques
important points
Serves as the
introductory statement,
explicitly or implicitly, Topic Sentence
Dependent on the
outlining the main idea
desired emphasis,
of the paragraph
clauses can be
Placement of positioned at the
Dependent Clauses beginning or end of
Elaborate on the topic
sentences for maximum
sentence, providing
impact or within for a
specific evidence,
Support Sentences Creating the Elements more subdued effect
justification, or Using Sentence Style to
of a Paragraph
extension of the main Emphasize Key
idea Thoughts
By strategically
employing sentence
Control over style, writers can
Connect ideas within
Interpretation influence how readers
paragraphs, ensuring a
perceive and prioritize
smooth flow of
information
information and Transitions
signaling shifts or
Composing Your
changes to prevent
Message: Crafting By aiding readers in
reader confusion
Unified, Coherent quickly identifying key
Paragraphs points, writers can
Application of the "You"
demonstrate
Five common Attitude
consideration for their
approaches include
audience's time and
illustration, comparison
Approaches for comprehension
or contrast, cause and
Development
effect, classification,
and problem and
Simplify reading by
solution
Choosing the Best Way Use a Linear organizing your content
to Develop Each Organization in a linear flow from top
Paragraph to bottom
Before settling on a
development approach,
explore various
Given the limited screen
methods and even Considering
space, prioritize
experiment with test Alternatives Prioritize Information
essential information
paragraphs to
and present it upfront
determine the most
suitable one
Mobile users prefer
Write Shorter and More- concise content due to
Writing Messages for
Focused Messages limited patience and
Mobile Devices
screen space

Due to display
limitations, keep
Use Shorter Subject
subject lines and
Lines and Headings
headings brief, around
25 characters

Opt for shorter

paragraphs to
Use Shorter Paragraphs accommodate mobile
screen size and enhance
readability