Saturday 9th June 2018

TH
NOT FOR BROADCAST OR PUBLICATION BEFORE 00.01 HRS SATURDAY 9 JUNE 2018

Homes close to a supermarket can boost house prices by more than

£21,000
• Living near a supermarket adds an average price premium of £21,500
• Waitrose factor as strong as ever but M&S attracts the largest rise in premiums
• Budget supermarkets are getting in on the act – bagging the biggest house price rises.

New research from Lloyds Bank has found that living near a local supermarket can push up
your property’s value by £21,500 compared to homes in nearby areas without a
supermarket chain.

The report also reveals that having a premium brand on your doorstep means buyers typically
need to pay top prices. Homes in areas with a Waitrose, Marks & Spencer or Sainsbury’s are most
likely to command a higher house price premium when compared to the wider town average. The
"Waitrose effect" commands the biggest cash premium - costing £43,571 (12%) more than
average house prices in the wider town (£420,112 v. £376,540), followed by properties close to a
Marks & Spencer with a premium of £40,135 and Sainsbury’s (£32,707). Homes within easy reach
of all three supermarket chains are trading at an average premium of 12%. (See Table 1)

In the past year the premium attached to living within walking distance to a Marks & Spencer has
grown by £10,143 (from £29,992 to £40,135) the largest rise amongst the supermarkets chains. By
comparison, the price premium near a Waitrose has grown by a relatively modest £7,000 in the
past year.

Homes close to a Tesco, the UK’s largest supermarket, are also worth over £21,000 (£21,369)
more than other properties in the nearby area (£278,647 v. £257,278); closely followed by Co-Op
(£21,020) and Iceland (£17,445) stores.

Interestingly, smaller local stores like a Little Waitrose, Sainsbury’s Local or Tesco Extra attract a
higher average premium of £58,109 compared with a larger superstore (11%, or £30,580).

Aldi and Lidl drive up property prices

But it’s homes near to budget supermarkets which were found to have seen the biggest house
price rise: properties near to Lidl, Aldi, Morrisons and Asda have increased 15% (£29,316) over

Paul O’Neill
07557 499 179
Paul.O’[email protected]
Saturday June 9th 2018

the past four years. This is a faster increase than for all supermarkets (10%). Showing houses
near discount stores can also be popular and the cheaper supermarkets are catching up fast.

Over the past four years average house prices in localities with an Aldi grew by a fifth (20%, from
£178,809 to £213,765) a much faster increase then then the rest of the town (16%, from £182,395
to £211,463). Other areas with a supermarket chain to record the fastest price growth in the past
four years include those with a Co-Op (up 16% from £224,679 to £259,969) and Morrisons (up
14% from £203,756 to £233,261).

In addition, in 2014 property prices close to an Aldi traded at a discount of -£3,586 than the wider
town. In 2018 house prices in areas with this “discount” retailer now fetch a higher price premium,
compared to the rest of the town, at an average of £2,301. Homes near a Lidl are also worth
£5,411 more than other properties in the nearby area.

Andy Mason, Lloyds Bank mortgages director, commented: “It’s easy to assume the effect of
different factors on the value of a property but this research clearly shows that there is a significant
link between the convenience of a local supermarket and house prices.

“The Waitrose factor has been known for some time and although the likes of Aldi can’t yet boost
house prices in quite the same way, the research shows that all stores are now having a positive
effect on local property prices.”

Paul O’Neill
07557 499 179
Paul.O’[email protected]
Saturday 9th June 2018

Waitrose stores in the wealthiest postcodes

The average house price of properties close to a Waitrose store is £420,112, the highest amongst
the national supermarket chains; this is almost double the value compared to locations with an Aldi
(£213,765, the lowest).

After Waitrose the next most expensive locations are with a Marks & Spencer (£343,797) and
Sainsbury’s (£320,510).

Large variation in premiums to have a supermarket on your doorstep

At a local level, Chiswick in Hounslow, Golders Green in north London, Trumpington in Cambridge
and Ponteland in Newcastle command the greatest average property prices when compared with
the surrounding town average.

The average house price in Chiswick, which offers residents a Waitrose, Sainsbury's and Marks &
Spencer, is £1,021,701. This is a premium of 94% or £496,346 when compared to the average
price for the borough of Hounslow. In Golders Green and Trumpington, where shoppers are
catered for by the same three stores as Chiswick, the price premium is £352,297 (52%) and
£248,062 (55%) above the wider area respectively. Ponteland, which has a Waitrose, Sainsbury's
and Co-Op, houses trade at a premium of 119% (£230,305).

Not all areas with the highest premiums have a Waitrose store; such as, Heswell in the Wirral and
Didsbury in Manchester – with a price premium of £157,960 (71%) and £138,498 (76%)
respectively. (See Table 2)

-Ends-

Paul O’Neill
07557 499 179
Paul.O’[email protected]
Saturday June 9th 2018

Notes to Editors:
Table 1 - Supermarket locations with largest house price premium - February 2018

Average House Price Average House Price

Postal District to Post Postal District to Post
in Post Towns in in Postal District with
Supermarket Town Town
Great Britain £ supermarket in Great
premium/discount % premium/discount £
Britain £

Waitrose 376,540 420,112 12% 43,571

Marks & Spencer 303,662 343,797 13% 40,135
Sainsbury's 287,803 320,510 11% 32,707
Tesco 257,278 278,647 8% 21,369
Co-Op 238,948 259,969 9% 21,020
Iceland 242,978 260,424 7% 17,445
Morrisons 221,915 233,261 5% 11,346
Lidl 239,276 244,687 2% 5,411
Aldi 211,463 213,765 1% 2,301
Asda 213,567 215,054 1% 1,487
All Supermarkets 250,025 271,475 9% 21,451
Note: Average house price in 12 months to February 2018 in postal district of supermarket location
compared to postal town. Source Land Registry and Lloyds Banking Group for house prices and CACI Ltd for
supermarket locations

Paul O’Neill
07557 499 179
Paul.O’[email protected]
Saturday 9th June 2018

Table 2 - Top 10 Supermarket locations with largest house price premium - February 2018
Postal
House House
District
Price Price
Postal Average
Post Premium Premium
Supermarket Locality
town/Borough
District House
% £
Price
February February
February
2018 2018
2018 £
Marks & Spencer,
Waitrose and Sainsbury's Chiswick Hounslow W4 1,021,701 94% 496,346
Marks & Spencer, Golders
Waitrose and Sainsbury's Green Barnet NW11 1,029,390 52% 352,297
Marks & Spencer,
Waitrose and Sainsbury's Trumpington Cambridge CB2 695,496 55% 248,062
Waitrose, Sainsbury's and
Co-Op Ponteland Newcastle NE20 424,190 119% 230,305
Waitrose and Sainsbury's Clifton Bristol BS8 500,857 64% 194,543
Marks & Spencer,
Waitrose and Co-Op Henleaze Bristol BS9 481,217 57% 174,902
Marks & Spencer, Aldi,
Tesco and Sainsbury's Heswell Wirral CH60 380,583 71% 157,960
Marks & Spencer,
Waitrose, Iceland and
Tesco Formby Liverpool L37 311,397 93% 150,311
Marks & Spencer,
Waitrose and Iceland Harborne Birmingham B17 332,689 76% 143,691

Aldi, Co-Op and Tesco Didsbury Manchester M20 321,057 76% 138,498
Note: Average house price in 12 months to February 2018 in postal district of supermarket location
compared to postal town. Source Land Registry and Lloyds Banking Group for house prices and CACI Ltd for
supermarket locations

DATA SOURCES:
1.Supermarket locations

Supermarket locations has been supplied by CACI Ltd, May 2018. A supermarket is defined as where the store selling
space is greater than 3,000 sqft.

2. House Prices

House prices for 12 months to February 2018 from Land Registry. The prices used in this research are simple arithmetic
('crude') averages. These prices are not standardised and therefore can be affected by changes in the sample from
period to period.

Paul O’Neill
07557 499 179
Paul.O’[email protected]
Saturday June 9th 2018

"This report is prepared from information that we believe is collated with care, however, it is only
intended to highlight issues and it is not intended to be comprehensive. We reserve the right to vary
our methodology and to edit or discontinue/withdraw this, or any other report. Any use of this report
for an individual's own or third party commercial purposes is done entirely at the risk of the person
making such use and solely the responsibility of the person or persons making such reliance. ©
Lloyds Bank all rights reserved 2018"

This information is intended for the sole use of journalists and media professionals.

Paul O’Neill
07557 499 179
Paul.O’[email protected]