MGYDGY Logo & Brand Identity Guidelines
Brand identity
Style guides
Design Logo & Brand Identity Guidelines
Company MoogyDoogy
Date 17 Sept 2023
Designer Luth fiRasyid
MGYDGY Logo & Brand Identity Guidelines
1 Logo Specifics
2 Clear space
3 Logo variation
4 Background
5-6 Colour Specifications
7 Typography in Use
8 Logo Best Practice
9 - 11 Stationery
12 Pattern
13 - 14 Application
MGYDGY Logo & Brand Identity Guidelines 1
logomark
our logo is the face of
random - the primary visual
expression that we use to
identify ourselves.meaning
that we need to be careful
to use it correctly and to do
so consisyenly.
Priamary Logomark
MGYDGY Logo & Brand Identity Guidelines 2
Clear space
Clear space prevents type,
imagery or other graphic
elements from interfering with
thelegibility of our logo. No
graphic elements should
encroach the border around the
logomark.This space is
determined by 50% height of
logomark on each side. Measure
the clear space for primary
logomark by the height of the
letter R
MGYDGY Logo & Brand Identity Guidelines 3
Logo variation
Random logo used on an
application will often depend pn One Color
the background and production
method. When using the logo on a
white background. youcan use
fumll color version or orange
color logo.
One color : Reverse
One color : 50% Black
One color : 50% Black Reverse
MGYDGY Logo & Brand Identity Guidelines 4
Backgound
Logo & Brand Identity Guidelines 5
Priamary colors
CMYK 80 73 60 84 0 0 0 0
HEX #0D0D26 #FFFFFF
MGYDGY Logo & Brand Identity Guidelines 7
The Typeface Family
Only one font styles are used
for the logo, typeface family:
Nexa
When to Use:
Barlow Bold is the primary font
Barlow (Bold)
used for the logotype/logo
wording.
ABCDEFGH KLMNOPQRSTUVWXYZ
abcdefgh klmnopqrstuvwxyz
1234567890!@£$%^&*()
When to Use:
Barlow (light) is to be used for
Balow (light)
all other forms of standard
body text, ranging from:
ABCDEFGH KLMNOPQRSTUVWXYZ
stationery, website design,
brochures and all forms of abcdefgh klmnopqrstuvwxyz
general correspondance.
1234567890!@£$%^&*()
MGYDGY Logo & Brand Identity Guidelines 8
Do Not: Logomark
Do not resize or change the
position of the logomark.
Do Not: Fonts
Do not use any other font, no MOOGY
matter how close it might look
to Nexa
MOOGY
Do Not: SIzing
Do not use squish or squash
the logo. Any resizing must be
in proportion.
Do Not: Colour
Do not change the colours even
if they look similar. Use the
offcial colour specifications
detailed in these guidelines
MGYDGY Logo & Brand Identity Guidelines 9
Business card
95mm * 55mm
front
-distance from top 15mm
-distance from left 10mm
-name 12pt JHON FELL
-job title 8pt FOUNDER
-details 8pt WWW.RONDOM.COM
(213) 974-3211
LOS ANGELES,
back CALIFORNIA(CA), 9000 1
[email protected]-centred logo with black
background
MGYDGY Logo & Brand Identity Guidelines 10
front letterhead
-Logo width 58mm
-Logo distance from left WWW.MOOGYDOOGY.ID
margin 20mm
0857 - 1442 - 2708
INDONESIA, JAWA TIMUR, PONOROGO
-The distance between top
margin and logo is equal with 2
times the logo height
back letterhead
-Type is centred on page and
aligned bottom with the info
placed on front ( 20mm
fromthe page bottom )
-Logo detail from top is
centred on the page and cut to
50% height
-The logo detail black
transparency set to 16%
WWW.MOOGYDOOGY.COM
MGYDGY Logo & Brand Identity Guidelines 11
Envolpe
-Logo width 48mm
-Logo distance from left
margin 20mm
-type distance from right
margin 20mm
[email protected]
WWW.MOOGYDOOGY.ID
0857 - 1442 - 2708
INDONESIA, JAWA TIMUR
PONOROGO
MGYDGY Logo & Brand Identity Guidelines 12
Pattern
Pattern is one of the main
elements in random brand
identity. They are intended to
be repeatable to be used in
wide variety of applications.Our
inspiration comes from the
random logo
MGYDGY Logo & Brand Identity Guidelines 13
Application
MGYDGY Logo & Brand Identity Guidelines 14
Application
