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Question 2: How does state control of media work in Pakistan?

Can you
find any examples of censorship, propaganda, secrecy or regulation in
Pakistan? (10 marks)

State control of media work in Pakistan :

Media :
Communication channels through which news entertainment, education, data, or
promotional messages are disseminated is known as media. Media includes
every broadcasting and narrowcasting medium
suchas Newspaper Magazines Television Radio Billboards Direct
mail Telephone Fax and Internet. Media is a very powerful change agent.
What we see in the television largely influences our beliefs and in turn, this also
affects our behavior and how we turn out as a person. Media the fourth pillar of
state. Power to make the innocent guilty and to make the guilty innocent.
Controls the minds of the masses. Informative bridge between governing bodies
and general public. Helps to form opinions and make judgments regarding
various issues.

Types of Media :

Print media :
lightweight, portable, disposable publications printed on paper.
Electronic media :
Media that use electronics or electromechanical energy for audience. New age
media electronic communication that involves the use of computer technology.

M E D I A EVOLUTION OF MEDIA :
Pakistan television corporation came into being under the Ayub ministry of
information headed by Ubaid ur Rehman with NEC joint khan’s venture
collaboration Era. In Ayub Khan’s Era On November 26, 1964 the first official
television station PTV commenced transmission broadcasts from LAHORE
brought under the In Zia. Television wascampaign, Heavy Islamalization the ul
censorship was exercised on of media to safeguard the glory Haq’s Islam. In Zia
ul Haq’s Era Ban on “daily musawaat” which was critical of martial law regime
In response to the ban on the daily musawaat the Pakistan Federal Union of
Journalists protested and launched a campaign of hunger strike.

M E D I A Purpose Of Media :

There are three literal purposes of Media Inform Advertis e Entertain


Purpose of Media Inform: Public does receives a clearer picture of what is
happening in the world People wants to know the details whether its
an Upcoming election City council action A war on the other side of the town A
house that burns down across town.

Purpose of Media Entertainment:

Sports and entertainment are huge aspects of the media package


Advertisement: Media has the convincing power They can convince you to
buy; 1. Products and services 2. Ideologies

M E D I A Negative Impact Of Media :

Due to Media, people in foreign countries are constrained to think that Pakistan
is full of ill-cultured and fraudulent people. Responsibility of Media should be
to broadcast the right news without crushing the image of the nation.

Destructive Media :

Sensationalism Breaking news of News channels is incomplete without


sensations The already frightened nation of the country gets even more
frightened when bomb blasts are sensationalized by showing dead bodies of
people and the dramatic background music. Religious Impression Media is
nowadays going against the Islamic teachings. Open Issues are being discussed
which should not be openly discussed Media is spreading.
Exaggeration Exaggeration means describing of something and making it more
than it really is Overwhelming negative exaggeration Glamorizes
issues Flashing news headlines with elements of negative exaggeration Big deal
made out of small issues. Sikandar Case as an example
Competition For Rating Television channels are engaged in a race for ratings
Multiply wordings over issues and crises. Media these days has become a
commercialized sector eyeing the news which are hot and good at selling No
interest in the betterment of the country. Sole aim of TV channels is to
maximize profits by any means.
Westernization European and American culture is slowly engulfing our society.
Extensive promotion of western product brands Effect on local values and
trends Language changes Change in meal preferences. Effect on Minds Of
Children Media has harmfully affected the minds of children Children are
exposed to things that they should not necessarily be exposed to yet Media sell
their own value system to the kids through actors, cartoon characters, and even
musicians who are puppets. Influence Of Powerful Group Media under the
influence of those who want to show a one sided picture Malik Riaz conspiracy.
M E D I A Positive Effects Of Media :

Role Of Media In Promoting The Democratic Traditions Media is essential to


the health of democracy for two reasons n Enables the citizens to make
decisions about electoral choices. It performs a checking function. At the time
of elections media openly and in a focused way supported democracy News
channels played an important role in increasing voter turnout e.g. GEO news,
ARY The voter turnout has almost doubled in the latest elections. Coverage Of
Natural Disaster Flood Earth Quake
Media’s Role In Social Accountability The ability of the citizens, civil society
to scrutinize public institutions and governments and to hold them to account
Media is developing social consciousness and actions that are essential to
develop and promote social. Social Media Social media serve as a
communications platform by spreading information about protest campaigns
and other social movements.
Conclusion It has revealed the facts to the people about crimes and social issues
and also informed the people about the issues outside their country and most
importantly, media has shown the behavior of other countries to the Pakistan
Besides spreading exaggeration, Pakistani media should resolve the matters
with positive attitude. Media is supposed to be responsible for the present
society, trends, norms, values and so on. Media reflects the society and it is the
responsibility of media to expose the country to the whole world. It’s the
requirement of time that our media should work for the positive and real soft
image of Pakistan. Media should not use negative tools to increase their
viewership. There are times when they should put their personal interests at the
back of their mind and show or write things that could be beneficial for the
country and please stop this race of breaking first news just be original.

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