'S

TOTALLY COOL
BRAND GUIDE
CONTENTS

ABOUT US

AWESOME COLOURS

TYPOGRAPHY STUFF

OUR TOTALLY COOL LOGOS

LOGOS ON PICS

SHAPES

REALLY REAL DESIGNERS ONLY

KEEP OUT!!!! I MEAN IT

GET THOSE ASSETSSS

LETS FREAKIN START ALREADY
ABOUT THE BRAND

ABOUT US
Figclub is this totally awesome indie
company that makes the coolest
toys EVER for everyone’s collection.
We’re kicking things off with a brand
new line of original characters that
are super unique and fun. Whether
you’re a total nerd or just really into
art, you’re gonna LOVE these toys.
Seriously, they’re amazing!
(because we made them)

KEY VALUES:

Figclub is BOLD,
Figclub is FUN,
and totally cool.
BRAND COLOURS

Pure White
HEX: #FFFFFF

The New Yellow

HEX: #F2A422

Totally Not Black

HEX: #000000

Our colour palette is soooo sleek! It totally

matches our fun and bold vibes.
TYPOGRAPHY

ASKET EXTRA BOLD

ASKET EXTRA BOLD
ASKET EXTRA BOLD

HEADING - 16PT
Large body - 12pt
Smaller body - 10pt

SPACING
We use our awesome spacing method
across all our designs, whether it’s
print or digital, text or images. It’s
everywhere and it looks amazing!

Here’s the scoop: we use 5mm spacing

between text blocks, but it’s 10mm
for new subjects or paragraphs. If the
design fills the page, leave a 10mm
gap at the top and bottom. Images
under text need a 10mm gap too. And
remember, always work in CM and MM,
not pixels. Got it? Cool!
 5mm
NEW COLLECTION
5mm
The Guys

Get ready to vibe with the hottest new

collection: Little Them’s! These figures
are all about style and fashion, perfect
for art lovers and anyone who wants to
add some flair to their desk. With three
sizes to choose from, you’ll find your
perfect match!

And guess what? We’re dropping fresh

outfits every two weeks! Stay tuned by
following us on Twitter to stay in the
loop!
10mm

5mm
 FREAKIN MAKE SURE
THAT THE DOT FITS
AROUND THE LOGO 4
LOGOS SPACIN DUH

PRIMARY LOGO
Our main logo is like, super
cool. But the deal is you can
only use it on contrasting
brand colour backgrounds.
SECONDARY LOGO
It’s all about that contrast!
It’s like, ready to pop on any
brand colour background.
But hey, it’s there for those
moments when the square
logo just isn’t cutting it.

Logos and logo-marks can

only be in black or white, see
examples.
LOGOS USE

SOCIAL
MEDIA
POST

It’s like a signature watermark, you

know? But if space gets tight, bust
out the secondary logo. It’s perfect
for printed stuff and when we need
to keep things compact.

Figclub
26,875 followers

follow
 Figclub is a bespoke, collectable toy figure
manufacturer. Making your desks less empty
and your hearts more full!

When space is tight for the square

format, the secondary logo steps
up! You’ll see it in newsletters,
website headings – wherever the
primary logo can’t squeeze in. It’s
totally up to the designers when
they think this logo fits the vibes.

LOGO-MARKS FOR
IMAGES

These logos are strictly for spicing

up pics!
LOGOS USE

PRIMARY LOGO ON
IMAGES

When you’re watermarking those

pics, make sure to pick a logo mark
with some serious pop. Stick to the
ones we’ve given you in this guide,
no DIY versions allowed! Don’t mess
with the colours or stretch the logo
out of shape. Oh, and it’s gotta be
in the bottom left corner, no ifs, or
buts.
EXAMPLES WITH LOGO
IN USE
SHAPES

Check it out!
The 14-point
star is like, the
main shape that
totally rocks
our branding!

Same with the

rounded X bringing
awesome vibes.

The pill shape is

a classic and the
final shape in this
awesome combo.
NOW FOR
FOUR
THE
FSTUN
UFF
LITTLE THEM’S

ME, ME, ME
IF IM TALKIN, YOUR LISTENIN
AND YOU'RE USIN BROWNBAGLUNCH
OKAY, GOT IT?

ALSO, ITS CAPS ONLY CAUSE IT

REPRESENTS ME BETTER AND
THATS IMPORTANT CAUSE IM
COOOL.

BROWNPAPERBAGLUNCH
BROWNPAPERBAGLUNCH

HEADING - 18PT

BODY - 12PT

AND I DONT REALLY GIVE A

DAM
ABOUT SPACING OR ALIGNI
NG OR
BLAH, BLAH BLAH, SO FREAKI
N
BOOOOOOOORINGG.
 GHT,
EN SO GET MY LANGUAGE RI
IM ANGSTY, MEAN AND A TE N,
WORDS LIKE FREAKIN, ASKI
I FREAKIN MEAN IT. I LOVE
HING ENDING WITH N.
TALKIN, WAITIN AND ANYT
G BUT ITS OKAY.
IM KINDAH BAD AT SPELLIN
IF YOURE, LIKE, STRUGGLI
NG TO GET MY ANGST, JUST
USE A COPYWRITER TOOL WI
TH THE PROMPT "ANGSTY TE
UNTIL YOU GET SOMETHING EN"
I DONT HATE. SERIOUSLY, IV
DROPPED SO MUCH COOL STUFF E
IN THIS GUIDE, SO JUST
FREAKIN PAY ATTENTION,
OKAY?

UGH, MY ARM HURTS SO FREA

KIN BAD. THIS IS, LIKE,
WAAAAY TOO MUCH WRITIN
G...

OUT, MAN.
TA PPING

IM DONE, FOR REAL.

JUST FLIP TO THE NEXT PAGE

ALREADY.
LITTLE THEM’S

ME, ME, ME
WHEN IT COMES TO DESIGNING US WERE,
LIKE, THE FASHION ICONS OF TODAY, BUT
THERE ARE SOME RULES. I HAVE TO LOOK
COMPLETELY, RIDICULOUSLY COOL. LIKE,
IM THE FACE OF THE BRAND, OBVIOUSLY.
ITS KIND OF A BIG DEAL SO DON'T MESS
IT UP.

SO, GO AHEAD AND CUSTOMIZE ME BY

TWEAKING THE WHITE SPACES. CHANGE
WHATEVER YOU WANT; I DONT REALLY
CARE JUST MAKE ME LOOK GOOD. JUST
DONT MESS WITH MY SKIN COLOUR, EYES,
OR MOUTH. ITS NOTHING PERSONAL,
ALRIGHT? JUST FREAKIN DONT.

STOP STARIN YOU

CREEP, CAN'T YOU
SEE IM TOTALLY
VULNERABLE
RIGHT NOW

PAY ATTENTION
NT
VERY IMPORTA
 STARY WARY FIT

LOOK, IM NOT
A FREAKIN
ARTIST THATS
YOUR JOB!! SO
STOP JUDGIN.

IF YOURE
#FBC77F USING WHITE
IN MY CLOTHES
NOW IM IN NEED FREAKIN USE
OF A SICK NAME, THIS ONE:
YOU KNOW? TWO
WORDS, CAUSE I
GOTTA KEEP IT
EXTRA EDGY. #F4E5E5
LITTLE THEM’S

MY COLOURS
THESE
A
THE S RE NOT
AME D
UH..

#F59B0A
#F9|
#EA5B13

JUST FREAKIN
EYEDROP THE
COLOURS...
 WOW I
LOOK SO
FREAKIN
COOL ALL
THE TIME
LITTLE THEM’S

LOVEY
DOVEY
LOVE AND STUFF,
IM KINDAH
SENSITIVE KAY.

JACKET

THOSE WINTER
VIBES WHERE YOU
JUST WANNA WEAR
FREAKIN SHORTS.
LITTLE THEM’S

CASUAL
WASUAL
YELLOW N PINK
MY FAV FREAKIN
COLOURS.

FLOWER
POWER
KINDA DIGGIN
THIS ONE BUT
COULD HAVE MORE
FLOWERZ.
 HONESTLY, I KNOW
HOW TO MATCH
COLOURS AND
COORDINATE MY
OUTFITS. MAYBE TAKE
SOME NOTES CAUSE YOU LUMBER
CLEARLY NEED EM... JACK
SHIRTZ R THE
BESTT.

GYM
RAT
YEAH I GO TO THE
FREAKIN GYM TOO
DUH.
PACKAGING
YEAH, MAYBE LETS JUST,
LIKE, BACK OFF THE
PACKAGING...
 CANT WAIT TO SEE ALL
THE FREAKIN COOL STUFFZ
YOU MAKE ME.
ASSETS
CLICK EM!!

HERES ALL THE COOL

LOGOS
NOW THE TOT
ALLY
COOL SHAPES!!
ASSETS

THEY LOO
K SO
FREAKIN
COOOOL
 THE YELLOW ONES AR
S.O.S NEED E
EE!! MY FAVE
MORE SPAC

JUST GONNA
SQUEEZE
THESE HERE...
FOLLOW US ON TWITTER TO SEE HOW
ITS FREAKIN DONE.
TWITTER/FIGCLUB.COM
YOU GOTTA BE FREAKIN KIDDIN ME... I FORGOT TO SLAP
OUR LOGO ON THE BACK. THEY'RE GONNA KILL ME, YOU
DIDNT SEE NOTHIN, SO STOP STARIN AT ME.