Impression Management Scale
Impression Management Scale
MARK C. BOLINO
University of South Carolina
WILLIAM H. TURNLEY
Kansas State University
Impression management is the process whereby people seek to influence the image
others have of them (Rosenfeld, Giacalone, & Riordan, 1995). Although this topic was
originally examined by sociologists and social psychologists, organizational scholars
have also become increasingly interested in impression management in recent years.
Indeed, several books presenting theoretical discussions of the impression manage-
ment process have been published (e.g., Giacalone & Rosenfeld, 1989, 1991; Rosen-
feld et al., 1995; Schlenker, 1980; Tedeschi, 1981). In addition, several articles provid-
ing theoretical frameworks for exploring impression management in organizations
have also appeared (e.g., Gardner & Martinko, 1988; Morrison & Bies, 1991; Tedeschi &
Melburg, 1984). Thus, impression management is now recognized as a common
occurrence in organizational settings. Furthermore, researchers have recently begun to
empirically examine impression management behaviors in a variety of organizational
contexts, including feedback seeking (Ashford & Northcraft, 1992), performance
appraisal (Ferris, Judge, Rowland, & Fitzgibbons, 1994; Wayne & Ferris, 1990), inter-
viewing (Kacmar, Delery, & Ferris, 1992; Stevens & Kristoff, 1995), leadership
(Wayne & Green, 1993), and careers (Judge & Bretz, 1994).
In spite of the growing interest in impression management in organizations, Rao,
Schmidt, and Murray (1995) point out three shortcomings of the research conducted to
date on this topic. First, the existing empirical research focuses primarily on just a few
impression management strategies (particularly ingratiation). Second, there is an
overuse of lab experiments using student samples. Third, there is a lack of empirical
assessments of previously developed impression management frameworks. A likely
contributor to the limitations noted by these authors is that no widely accepted measure
of impression management behaviors, based on existing theory, is currently available.
The purpose of this article is to redress this problem by developing a measure of
impression management that is grounded in existing impression management theory.
Specifically, this article details a series of studies conducted in order to develop an
impression management scale based on the taxonomy proposed by Jones and Pittman
(1982).
subscale demonstrated poor reliability and that many of the items did not show accept-
able discriminant validity.
Second, the primary focus of the Wayne and Ferris (1990) study was not the devel-
opment of an impression management measure. Instead, the authors derived the
dimensions of their scale based on the results of an exploratory factor analysis and,
consequently, the exact meaning of the dimensions is somewhat unclear. For example,
the item “Disagree with your supervisor on major issues” is classified as a job-focused
impression management strategy, whereas the item “Agree with your supervisor’s
major ideas” is classified as a supervisor-focused strategy. Similarly, “Create the
impression that you are a ‘good’ person to your supervisor” is labeled a job-focused
strategy, but “Present yourself to your supervisor as being a friendly person” is labeled
a self-focused strategy. It is not apparent why such similar pairs of items should mea-
sure different impression management strategies. Such ambiguity makes deriving
theoretically-based predictions about the causes or consequences of these different
strategies somewhat difficult.
A third concern with this scale is that items representing other forms of impression
management, such as intimidation and supplication, are notably absent. In other
words, the scale does not include items tapping the full range of impression manage-
ment strategies identified in previous work. Thus, although Wayne and Ferris’s scale
has proved useful to date in the development of impression management research, the
scale has some notable limitations.
The other measure that has commonly been used in previous work on impression
management is Kumar and Beyerlein’s (1991) Measure of Ingratiatory Behaviors in
Organizational Settings (MIBOS). The MIBOS consists of 24 items tapping the extent
to which individuals use various forms of ingratiation (e.g., favor rendering, opinion
conformity) in the workplace. Although great care was taken in developing the MIBOS,
its most obvious shortcoming is its focus on one specific form of impression manage-
ment (i.e., ingratiation). Moreover, Kacmar and Valle (1997) recently raised serious con-
cerns about the validity of the MIBOS and called for additional research to resolve the
problems identified in their study. Still, for researchers with a specific interest in ingra-
tiation, the MIBOS or a modified version thereof may offer a worthwhile option.
A more general concern regarding existing measures of impression management,
including both the Wayne and Ferris scale as well as the Kumar and Beyerlein scale, is
their overlap with items measuring a conceptually distinct construct—organizational
citizenship behavior (OCB) (Organ, 1988). Bolino (1999) points out that several of the
items from Wayne and Ferris’s (1990) impression management scale are quite similar
to items that measure OCBs. For example, an item from Smith, Organ, and Near’s
(1983) citizenship measure reads, “Assists supervisor with his or her work.” An item
from Wayne and Ferris’s (1990) impression-management scale is, “Volunteer to help
your immediate supervisor on a task.” Given that these scales purportedly measure
seemingly antithetical constructs, the similarity of these items is striking.
The conceptual difficulties of distinguishing impression management behaviors
from OCBs have been noted in previous work (cf. Fandt & Ferris, 1990; Ferris et al.,
1994). This work suggests that the chief difference between these constructs is the
motivational intent underlying them. That is, OCBs are thought to stem from individu-
als’ desires to help out their organizations or colleagues rather than to enhance their
own images. Therefore, a final limitation of existing measures of impression manage-
ment is that they fail to address the issue of motivational intent and, consequently, they
190 ORGANIZATIONAL RESEARCH METHODS
are often unable to distinguish the use of impression management strategies from the
performance of organizational citizenship behaviors.
In summary, although the approaches that have been used in previous studies exam-
ining impression management do have considerable strengths, there are limitations
associated with each of them. Mindful of existing limitations, a new measure of
impression management should have the following four characteristics: (a) it should
be amenable for use in organizational settings, (b) it should be based on existing
impression management theory, (c) it should be constructed such that it captures the
full domain of impression management behaviors, and (d) it should be worded such
that impression management behaviors are distinct from organizational citizenship
behaviors. To achieve these objectives, the impression management instrument devel-
oped in this research is based on Jones and Pittman’s (1982) impression management
taxonomy.
Hinkin (1998) suggests a 6-step procedure for developing measures: (a) item gen-
eration, (b) questionnaire administration, (c) initial item reduction, (d) confirmatory
factor analysis, (e) convergent/discriminant validity, and (f) replication. Using this
framework, five studies were conducted to develop the impression management scale.
Bolino, Turnley / MEASURING IMPRESSION MANAGEMENT 191
Study 1 reports the process by which items with high content validity were developed
for inclusion in the measure. Study 2 assesses the validity of the initial pool of items
generated by the first study and describes the initial item reduction. In Study 3, a
revised scale (based on the results from Study 2) is administered to another group of
workers and analyzed using exploratory factor analysis. In Study 4, the final version of
the scale is administered to a group of professionals and a confirmatory factor analysis
is conducted along with tests of the scale’s validity and reliability. Finally, in Study 5,
the convergent and discriminant validity of the scale are assessed.
Study 1
METHOD
Following the procedure outlined by Schriesheim and Hinkin (1990), items that
were appropriately categorized by 70% or more of the participants were accepted as
being representative of the underlying construct. Of the 44 items, 18 failed to meet this
criterion and, therefore, were discarded. Thus, 26 items were retained for the second
study. The initial pool of items appears in Table 1 (the 26 items that were retained from
the initial pool are marked with an asterisk).
192 ORGANIZATIONAL RESEARCH METHODS
Study 2
METHOD
Based on the results from Study 1, a survey was developed and distributed to 600
randomly selected civilian employees working for a large unit of the Department of the
Navy located in the mid-Atlantic United States. The employees surveyed ranged from
support staff to mid-level managers and worked in a variety of functional areas. Writ-
ten instructions, along with a summary of the project’s general purpose, were provided
to participants. Items were presented in random order. Participants were told that their
participation was voluntary and that their responses would be anonymous. Three hun-
dred and four usable surveys were returned for a response rate of 51%.
Because the scale was designed to measure impression management behavior,
respondents were asked to describe how frequently in the last 6 months they had used
each of the strategies described while at work. This approach is consistent with previ-
ous work on impression management (e.g., Kumar & Beyerlein, 1991; Schriesheim &
Hinkin, 1990; Wayne & Ferris, 1990). Following Hinkin’s (1998) recommendation,
five-point scale anchors were used: (1) never behave this way, (2) very rarely behave
this way, (3) occasionally behave this way, (4) sometimes behave this way, and (5)
often behave this way.
Study 3
METHOD
Based on the results from Study 2, a new survey instrument was developed. First,
poor items (those with a factor loading less than .40) were modified and these revised
items were added to the items retained on the basis of the factor analysis discussed
above. Hinkin (1998) suggests that in their final form, measures for most constructs
should consist of four to six items. Because some of the subscales had an inadequate
number of items remaining, new items were written by drawing on previous theoreti-
cal discussions of the particular impression management strategy. It should be noted
that these items were not rated for content validity as was done in Study 1. Neverthe-
Bolino, Turnley / MEASURING IMPRESSION MANAGEMENT 193
Table 1
Initial Item Pool (used in Studies 1 and 2)
Self-promotion
SPROM1: Make people aware of your accomplishments.*
SPROM2: Try to make a positive event that you are responsible for appear better than it
actually is.
SPROM3: Try to take responsibility for positive events, even when you are not solely
responsible.*
SPROM4: Try to make a negative event that you are responsible for appear less severe
than it actually is.
SPROM5: Display your diplomas and/or awards that you have received.*
SPROM6: Let others know that you have a reputation for being competent in a particular
area.*
SPROM7: Make public your talents or qualifications.*
SPROM8: Declare that you have other opportunities outside your current job.
SPROM9: Talk about important people that you know.*
SPROM10: Try to distance yourself from negative events that you were a part of.
Ingratiation
INGRT1: Praise people for their accomplishments.*
INGRT2: Do personal favors for people.*
INGRT3: Offer to do something for someone that you are not required to do.
INGRT4: Compliment people on their dress or appearance.*
INGRT5: Agree with a person’s major ideas or beliefs.
INGRT6: Take an interest in a coworker’s or supervisor’s personal life.*
INGRT7: Imitate others’ behavior or manner.
INGRT8: Spend time listening to people’s personal problems even if you have little interest
in them.*
Exemplification
EXEMP1: Arrive at work early in order to look dedicated.*
EXEMP2: Work late at the office so that others see you.*
EXEMP3: Try to act like a model employee.
EXEMP4: Volunteer to help whenever there is the opportunity.
EXEMP5: Pretend to be busy even if you might not be.*
EXEMP6: Make sure you are never seen “goofing off” or wasting time.
EXEMP7: Arrange things on your desk so that it looks like work is being done.*
EXEMP8: Let others know how much overtime you work.*
Intimidation
INTIM1: Yell at people.*
INTIM2: Have “showdowns” with coworkers or supervisors.*
INTIM3: Threaten a coworker.*
INTIM4: Make people aware that you can control things that matter to them.
INTIM5: Punish people when they do not behave as you would like.*
INTIM6: Insult or put down your coworkers.*
INTIM7: Try to embarrass people in front of their peers or supervisors.
INTIM8: Try to appear unapproachable or distant.
Supplication
SUPP1: Intentionally do poorer quality work than you are capable of.
SUPP2: Advertise your incompetence in a particular area or about a particular issue.*
SUPP3: Pretend to not understand something that you do understand.*
SUPP4: Play “dumb.”*
SUPP5: Ask for help or assistance that you really do not need.*
SUPP6: Try to appear helpless or needy.*
SUPP7: Ask a lot of questions.
SUPP8: Downplay your accomplishments.
SUPP9: Let others win arguments.
SUPP10: Try to agree with people even when you might disagree.
*Indicates that the item was retained from the initial pool of items.
194 ORGANIZATIONAL RESEARCH METHODS
Table 2
Rotated Factors and Item Loadings From Study 2
Factor
Item 1 2 3 4 5
Inter-Factor Correlations
1 2 3 4 5
less, because the new items were patterned after existing items that had demonstrated
high content validity, it is likely that the previously obtained content ratings apply to
the new items as well.
In addition, respondents’ qualitative comments regarding the scale administered in
Study 2 suggested that it was an individual’s motivation for performing a particular
behavior that determined whether that individual was actually engaging in impression
management. For example, numerous respondents indicated that they frequently
stayed late at work because they needed to complete a project; in these instances, they
were not really engaging in impression management per se. At other times, they stayed
late in order to create a favorable impression with their boss or another supervisor; in
these cases, they were truly engaged in impression management. (Thus, respondents
were implicitly recognizing the distinction between impression management and
Bolino, Turnley / MEASURING IMPRESSION MANAGEMENT 195
Study 4
METHOD
In order to assess the reliability and validity of the revised measure developed in
Study 3, additional data were collected so that a confirmatory factor analysis (CFA)
could be performed. The final 22-item version of the impression management scale
was distributed to 250 professionals and managers working for a Fortune 500 technol-
ogy firm located in the southern United States. One hundred and forty-seven individu-
als returned surveys for a response rate of 59%. The median age of respondents was 39.
Approximately 42% of the sample were female.
Floyd and Widaman (1995) recommend the use of CFA for assessing the construct
validity of a measure. These authors suggest that the construct validity of an instru-
ment is supported when confirmatory techniques indicate that the factor structure of
the scale is consistent with the constructs that the instrument purports to measure.
Thus, a series of CFAs were performed on the 22 final items comprising the impression
management scale.
196 ORGANIZATIONAL RESEARCH METHODS
Table 3
Revised Item Pool (used in Studies 3, 4, and 5)
Self-promotion
SPROM1: Talk proudly about your experience or education.
SPROM2: Make people aware of your talents or qualifications.
SPROM3: Let others know that you are valuable to the organization.
SPROM4: Let others know that you have a reputation for being competent in a particular
area.
SPROM5: Make people aware of your accomplishments.
Ingratiation
INGRT1: Compliment your colleagues so they will see you as likeable.
INGRT2: Take an interest in your colleagues’ personal lives to show them that you are
friendly.
INGRT3: Praise your colleagues for their accomplishments so they will consider you a nice
person.
INGRT4: Use flattery and favors to make your colleagues like you more.
INGRT5: Do personal favors for your colleagues to show them that you are friendly.
Exemplification
EXEMP1: Try to appear like a hard-working, dedicated employee.
EXEMP2: Stay at work late so people will know you are hard working.
EXEMP3: Try to appear busy, even at times when things are slower.
EXEMP4: Arrive at work early in order to look dedicated.
EXEMP5: Come to the office at night or on weekends to show that you are dedicated.
Intimidation
INTIM1: Be intimidating with coworkers when it will help you get your job done.
INTIM2: Let others know that you can make things difficult for them if they push you
too far.
INTIM3: Deal forcefully with colleagues when they hamper your ability to get your job
done.
INTIM4: Deal strongly or aggressively with coworkers who interfere in your business.
INTIM5: Use intimidation to get colleagues to behave appropriately.
Supplication
SUPP1: Act like you know less than you do so people will help you out.
SUPP2: Try to gain assistance or sympathy from people by appearing needy in some
area.
SUPP3: Pretend not to understand something to gain someone’s help.
SUPP4: Act like you need assistance so people will help you out.
SUPP5: Pretend to know less than you do so you can avoid an unpleasant assignment.
Researchers have found that factor structures are difficult to confirm when they are
of moderate length and when the constructs being measured are correlated (Bentler &
Chou, 1987; Floyd & Widaman, 1995). To mitigate against these problems, the use of
item parcels is recommended to assess model fit more reliably (Floyd & Widaman,
1995; Kishton & Widaman, 1994; Rindskopf & Rose, 1988). Parceling involves
grouping related items together, thereby reducing the overall number of parameters
estimated in the model.
Consistent with this recommendation, two indicators or parcels were randomly cre-
ated for each scale; it was then specified that the parcels load on their appropriate latent
factor. For example, two of the four self-promotion items were averaged to form the
Bolino, Turnley / MEASURING IMPRESSION MANAGEMENT 197
Table 4
Rotated Factors and Item Loadings From Study 3
Factor
Item 1 2 3 4 5
Inter-Factor Correlations
1 2 3 4 5
first indicator, and the two remaining items were averaged to form the second indica-
tor. Thus, in the model, there were ten parcels indicating the five impression manage-
ment constructs. The covariance matrix was used for the CFA, and the parameters were
estimated using maximum likelihood estimation as recommended by Chou and
Bentler (1995).
Because there is no single agreed upon indicator of fit, multiple indices were used.
Specifically, fit was examined by looking at the following fit indices: the Goodness of
Fit Index (GFI), the Tucker-Lewis Index (TLI) recommended by Marsh, Balla, and
McDonald (1988), and the Comparative Fit Index (CFI) recommended by Floyd and
Widaman (1995). Values of greater than or equal to .90 for the GFI, TLI, and CFI indi-
cate good fit. For the model specified here, these values were .97, 1.00, and 1.00,
198 ORGANIZATIONAL RESEARCH METHODS
respectively. Clearly, then, these indices suggest that the proposed model fits the data
well.
Anderson and Gerbing (1988) indicate that the convergent validity of a measure can
be assessed by determining whether each individual item loads significantly on its pos-
ited factor. Because parceling does not provide statistical tests for individual items, a
second model was tested for this purpose. In this measurement model, each of the 22
items was allowed to load only on its corresponding latent factor. That is, each item
was specified to load onto the impression management strategy it purportedly mea-
sures. As expected, the fit indices for this model were weaker than those obtained
using item parcels (GFI = .81, TLI = .87, CFI = .89). Then, paths were examined to
determine whether each item significantly loaded on its appropriate factor or latent
variable. The items, their loadings, and the interfactor correlations appear in Table 5.
The analysis revealed that the path loadings for all items were significant at the p < .01
level, thus supporting the construct validity of the scales.
The correlations among the five impression management scales are presented in
Table 6. The means, standard deviations, and alphas for each scale are presented in this
table as well. An examination of this table reveals a pattern of positive correlation
among the various impression management strategies, suggesting that individuals
have a general tendency either to engage in or avoid using the impression management
tactics. The strongest correlation occurred between intimidation and supplication.
This result probably arose because intimidation and supplication are commonly per-
ceived as the most negative of the impression management tactics. Related to this
point, supplication and intimidation were the two most infrequently used tactics; the
means for these scales were significantly lower than the means reported for the other
three tactics (cf. Table 6). The next strongest correlation occurred between ingratiation
and exemplification. Theoretically, these two impression management tactics should
be the most closely related. Both ingratiation and exemplification are used in an
attempt to create a favorable image of oneself, without specifically highlighting one’s
accomplishments.
To assess the discriminant validity of the instrument, the fit of the five-factor model
was compared with the fit of other plausible solutions. If the alternative models fit the
data better than the five-factor model, the discriminant validity of the five-factor model
would be called into question. To test for this possibility, confirmatory factor analyses
were conducted using alternative factor structures. In particular, alternative factor
structures were examined for those cases in which the impression management tactics
were highly correlated (r > .50). Thus, two four-factor solutions were tested. The first
four-factor model was one in which ingratiation and exemplification (two dimensions
that were highly correlated) loaded on to a single factor. The second four-factor model
was one in which intimidation and supplication (again, two dimensions that were
highly correlated) loaded on to one factor. In addition, a three-factor model was tested
(with ingratiation and exemplification comprising one factor, intimidation and suppli-
cation comprising a second factor, and self-promotion making up the third factor).
Finally, the fit of a one-factor solution was tested to determine if impression manage-
ment is, indeed, a multidimensional construct. Table 7 details the results of these con-
firmatory factor analyses. In every instance, chi-square tests indicated that the five-
factor solution fit the data significantly better than any alternative solution.
As a final test of validity, a second-order confirmatory factor analysis was con-
ducted to see if the proposed subscales captured a global impression management fac-
Bolino, Turnley / MEASURING IMPRESSION MANAGEMENT 199
Table 5
Item Loadings From Study 4
Factor
Dimension Loading a
Inter-Factor Correlations
1 2 3 4 5
tor. In this model, then, the five tactics at the latent variable level were modeled as indi-
cators of a higher-order impression management latent variable. The fit indices for the
higher-order model were good (GFI = .91, TLI = .92, CFI = .94). Moreover, the factor
loadings from the individual impression management tactics to the second-order
200 ORGANIZATIONAL RESEARCH METHODS
Table 6
Correlation Matrix of Impression Management Tactics
Mean SD 1 2 3 4 5
Table 7
Confirmatory Factor Analyses of Various Models
Number of Factors Chi-Square df GFI TLI CFI
global impression management factor were all significant (p < .01). Specifically, the
paths from self-promotion, ingratiation, exemplification, intimidation, and supplica-
tion to the global impression management factor were .48, .62, .78, .46, and .65,
respectively. Thus, the second-order factor analysis validates the idea that the five
subscales represent a global factor of impression management.
According to Hinkin (1995), the most commonly accepted indicator of a measure’s
reliability is its internal consistency. Thus, the reliability of the five impression man-
agement scales was assessed using Cronbach’s coefficient alpha. Nunnally (1978)
suggests that reliable measures should have a coefficient alpha of .70 or greater. The
coefficient alphas for the impression management scales were as follows: self-
promotion (alpha = .78), ingratiation (alpha = .83), exemplification (alpha = .75),
intimidation (alpha = .86), and supplication (alpha = .88). The alphas for all of the
scales, then, exceed Nunnally’s .70 criterion, suggesting that the scales are reliable.
Study 5
METHOD
To obtain further evidence of the validity of the new measure, additional data were
collected to explore the extent to which the new measure relates to constructs it should
(convergent validity) and is unrelated to constructs it should not be related to (discrimi-
nant validity). The participants in the study were 94 students enrolled in undergraduate
management classes at a university in the midwestern United States. All of the students
who participated were currently employed, with the average respondent working 28
Bolino, Turnley / MEASURING IMPRESSION MANAGEMENT 201
hours per week. The majority of the respondents were between 20 and 24 years of age.
Approximately 44% of the sample were female. The final version of the impression
management scale was distributed to students along with measures of organizational
citizenship behavior, conscientiousness, perceived organizational support, self-
monitoring, and careerism.
Three types of OCB were assessed using Van Dyne, Graham, and Dienesch’s
(1994) scale. Loyalty was measured with seven items tapping one’s allegiance to the
organization and promotion of its interests. Obedience was assessed with ten items
measuring one’s respect for an organization’s rules and policies and one’s willingness
to exert effort on the organization’s behalf. Functional participation was measured
with five items tapping individuals’ willingness to perform additional work activities,
engage in self-development, and volunteer for special assignments.
Two constructs that previous research has found to be related to OCBs were also
measured. Conscientiousness was measured with Goldberg’s (1992) 20-item scale
tapping the extent to which individuals are responsible, dependable, planful, orga-
nized, and persistent. Perceived organizational support was measured with the short-
ened form of the Survey of Perceived Organizational Support (Eisenberger, Hunting-
ton, Hutchinson, & Sowa, 1986). The SPOS consists of nine items tapping the degree
to which individuals feel their organizations are committed to them.
Two constructs having a demonstrated relationship with impression management
behaviors were measured as well. Self-monitoring was measured using Lennox and
Wolfe’s (1984) 13-item scale. This scale measures the degree to which individuals are
sensitive to the appropriateness of the image they convey and attempt to change their
behaviors to suit different social situations. Careerism was measured using eight items
taken from Feldman and Weitz (1991). This measure taps an individual’s tendency to
pursue career advancement through non-performance-based means.
It was expected that self-monitoring and careerism would be related to individuals’
use of impression management tactics but not to their performance of organizational
citizenship behaviors. Additionally, it was expected that conscientiousness and per-
ceived organizational support would be related to individuals’ performance of orga-
nizational citizenship behaviors but not to their use of impression management tactics.
Finally, it was expected that impression management behaviors and organizational
citizenship behaviors would generally be unrelated to one another.
Table 8 presents the means, standard deviations, and correlations for all variables in
Study 5. The alphas for all of the scales exceeded .70; the alphas for each scale are pro-
vided along the diagonal.
As expected, both self-monitoring and careerism were significantly related to
dimensions of impression management, although generally unrelated to dimensions of
OCB. Specifically, self-monitoring was positively and significantly correlated with
self-promotion, ingratiation, and exemplification. Self-monitoring was not signifi-
cantly related to any of the dimensions of OCB. In addition, careerism was positively
and significantly correlated with self-promotion, intimidation, and supplication. Also,
careerism was negatively related to the loyalty dimension of OCB. These results pro-
vide preliminary evidence of the convergent validity of the new measure of impression
management.
202
Table 8
Correlation Matrix of Variables
Mean SD 1 2 3 4 5 6 7 8 9 10 11 12
General Discussion
The results of Studies 1 through 5 provide empirical evidence supporting the valid-
ity of Jones and Pittman’s (1982) impression management taxonomy. Moreover, this
research suggests that the instrument developed in these studies demonstrates accept-
able levels of both reliability and validity. Again, the advantages of the 22-item mea-
sure developed here over existing approaches is that it offers researchers an instrument
for measuring impression management that (a) is suitable for use in organizations, (b)
is based on existing impression management theory, and (c) is representative of the full
domain of impression management tactics that employees are likely to use in organiza-
tional settings. An additional strength of the instrument is that it was developed using
diverse samples from multiple organizations (overall N = 698). That is, the scale was
developed using samples where individuals differed in terms of gender, age, hierarchi-
cal status, function, and the type of organization for which they worked. Consequently,
the scale should have broad applicability.
Although this research provides evidence supporting the validity of the new instru-
ment, there are some limitations that warrant mention. First, more research is needed
to ensure that Hinkin’s (1998) scale development guidelines have been met. In particu-
lar, further testing of the instrument is required in order to replicate the results obtained
here and to establish norms for the newly developed measure. Also, additional assess-
ments, such as test-retest reliability, should be performed in subsequent research to
determine the stability of individuals’use of impression management tactics over time.
Finally, because the scale items include motivational intent, future research should
determine whether social desirability bias influences individuals’ reports of their
impression management behaviors. If social desirability is found to be an issue, it may
be advisable for researchers to control for this when using the impression management
scale.
Beyond additional tests of the measure itself, there are several avenues for future
research that might be pursued using the instrument developed here. First, researchers
might examine the antecedents of these five impression management strategies and the
patterns with which these tactics are employed. For example, it would be valuable to
understand when and why employees use certain tactics to the exclusion of others and
which tactics are most likely to be used in combination. Second, Jones and Pittman
204 ORGANIZATIONAL RESEARCH METHODS
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Mark C. Bolino is a doctoral candidate in organizational behavior at the University of South Carolina. His
research interests include impression management, organizational citizenship behavior, underemployment,
and expatriation/repatriation management.
William H. Turnley is an assistant professor of management at Kansas State University. He received his Ph.D.
in organizational behavior from the University of South Carolina. His research interests include psychological
contracts, impression management, organizational citizenship behavior, and contingent employment.