CENG95 Lecture 04C Travel Demand Forecasting
CENG95 Lecture 04C Travel Demand Forecasting
Learning Objectives:
4
0 CONTENTS
0 Contents ....................................................................................................................................... 2
1 Definitions ..................................................................................................................................... 3
2 Modal Split ................................................................................................................................... 3
3 Factors Determining Mode Choice ...................................................................................... 3
4 Types of Mode Choice Models .............................................................................................. 4
4.1 Direct Generation Models ............................................................................................. 4
4.2 Sample ................................................................................................................................ 4
4.3 Trip End Models ................................................................................................................. 5
4.4 Sample ................................................................................................................................ 5
4.5 Trip Interchange Models................................................................................................. 6
4.6 Sample ................................................................................................................................ 6
4.7 Logit Models ....................................................................................................................... 7
4.8 Sample ................................................................................................................................ 8
5 Assignment .................................................................................................................................. 8
6 References ................................................................................................................................... 9
1 DEFINITIONS
Mode choice – process by which the trips between traffic analysis zones in study area
are allocated to available modes.
2 MODAL SPLIT
Mode choice is that aspect of the demand analysis process that determines the
number (or percentage) of trips between zones that are made by automobile and
by transit. The selection of one mode or another is a complex process that depends
on factors such as the traveler’s income, the availability of transit service or auto
ownership, and the relative advantages of each mode in terms of travel time, cost,
comfort, convenience, and safety. Mode choice models attempt to replicate the
relevant characteristics of the traveler, the transportation system, and the trip itself,
such that a realistic estimate of the number of trips by each mode for each zonal pair
is obtained.
a) Modal split may be carried out as part of trip generation whereby the number
of trips made by a given mode is related to characteristics of the zone of origin.
This means that transport trips are generated separately from private transport
trips.
b) Modal split may be carried out between trip generation and distribution. Car-
owning households in the zone of origin have a choice of travel mode
depending upon the car/household ratio while non-car-owning household trips
are captive to public transport.
c) Modal split may be carried out between the trip distribution and the trip
assignment process. Trip distribution allows journey times both by public and
private transport to be estimated and then the modal split between public
transport trips may be made on the basis of travel time and cost.
This method assumes that the attributes of the system are not relevant. Factors such
as travel time, cost, and convenience are not considered. These so-called “pretrip”
distribution models apply when transit service is poor and riders are “captive,” or when
transit service is excellent and “choice” clearly favors transit. When highway and
transit modes “compete” for auto riders, then system factors are considered.
4.2 SAMPLE
Determine the number of transit trips per day in a zone which has 5000 people living
on 50 acres. Zone consists of 40% zero-auto households and 60% one-auto households.
Solution:
Calculate the number of persons per acre: 5000 / 50 = 100. Then determine the
number of transit trips per day per 1000 persons (from Figure 12.8) to calculate the
total of all transit trips per day for the zone.
Zero autos / HH: 510 trips / day/1000 population
The mode choice model shown in Figure 12.9 is based on two factors: households
per auto and persons per square mile. The product of these variables is called the
urban travel factor (UTF). Percentage of travel by transit will increase in an S curve
fashion as the UTF increases.
4.4 SAMPLE
The total number of productions in a zone is 10,000 trips/day. The number of
households per auto is 1.80, and residential density is 15,000 persons/square mile.
Determine the percent of residents who can be expected to use transit.
Solution: Compute the urban travel factor.
1 ℎ ℎ
=
1000
1
= × 1.80 × 15000 = 27
1000
Enter Figure 12.9. Transit mode split = 45%.
= × 100 or × 100
= (1 − ) × 100
where
Impedance = (in vehicle time min) + (2.5 × excess time min) + (3 × trip cost,
$/income earned/min.
4.6 SAMPLE
To illustrate the application of the QRS method, assume that the data shown in Table
12.21 have been developed for travel between a suburban zone S and a downtown
zone D. Determine the percent of work trips by auto and transit. An exponent value
of 2.0 is used for work travel. Median income is $24,000 per year.
Solution:
=
+
56
56
= × 100 = 41.67%
56 + 66.25
= (1 − 0.416) × 100 = 58.33%
Thus, the mode choice of travel by transit between zones S and D is 68.4%, and by
highway the value is 41.6%. These percentages are applied to the estimated trip
distribution values to determine the number of trips by each mode. If for example, the
number of work trips between zones S and D was computed to be 500, then the
number by auto would be 500 × 0.4167 = 208, and by transit, the number of trips would
be 500 × 0.584 = 292.
= + + + ⋯+
where:
= utility of mode
n = number of attributes
If two modes, auto ( ) and transit ( ), are being considered, the probability of
selecting the auto mode can be written as
( )=
+
This form is called the logit model and provides a convenient way to compute mode
choice. Choice models are utilized within the urban transportation planning process,
in transit marketing studies, and to directly estimate travel demand.
4.8 SAMPLE
Data has been obtained for travel between an additional suburban and downtown
zone. The logit model has been developed to estimate the mode share between
these two zones:
where
= cost (dollars)
Auto Transit
20 30
8 6
3.2 1
Solution:
Use the logit model to determine the percent of travel in the zone by auto and transit.
5 ASSIGNMENT
Submission Date: 15 April 2024
Determine the share (proportion) of person-trips by each of two modes (private auto
and mass transit) using the multinomial logit model and given the following
information:
6 REFERENCES
Cascetta, E. (2001). Transportation Systems Engineering: Theory and Methods.
Springer-Science.
Garber, N. J., & Hoel, L. A. (2009). Traffic and Highway Engineering (4th ed.). Toronto,
Canada: CEngage Learning.
Jotin Khisty, C., & Kent Lall, B. (2016). Transportation Engineering. Pearsons.
Ortúzar, J. d., & Willumsen, L. G. (2011). Modelling Transport. New Delhi, India: John
Wiley & Sons, Ltd.
Salter, R., & Hounsell, N. (1996). Highway Traffic Analysis and Design. New York, NY:
PALGRAVE.
Teodorovic, D., & Janic,, M. (2017). Transportation Engineering: Theory, Practice, and
Modeling. Elsevier Inc.